Microsoft Dynamics 365

IDENTITY GUIDELINES
MICROSOFT DYNAMICS 365 IDENTITY GUIDELINES

Consistent use of the Dynamics 365 elements is critical to building and maintaining a strong identity. The Dynamics 365 identity is composed of: the symbol, the
colors and the font. The Dynamics 365 symbol can only be printed in black, white and Dynamics 365 Navy or Sky Blue. The symbol should never be distorted,
re-colored, typeset, or enlarged or reduced at unequal proportions. The guidelines are simple, but following them is essential to maintaining the integrity of the
Dynamics 365 identity.

200px
X X
600

165px
X

340px
200px
X X
70px
235px
215px

600

210px

Dynamics 365 symbol application

DYNAMICS 365 SYMBOL - COLOR OPTIONS

64 PX DYNAMICS 365 SYMBOL 32 PX DYNAMICS 365 SYMBOL 16 PX DYNAMICS 365 SYMBOL

Dynamics 365 symbol and tile application

Color is one of the fundamental building blocks of any successful identity system.

C100 M91 Y37 K39 C70 M30 Y0 K0 C73 M3 Y25 K0 C72 M58 Y42 K20 C78 M66 Y48 K36
R2 G34 B79 R63 G151 B218 R29 G183 B2194 R80 G92 B108 R57 G68 B82

#002050 #3A96DD #00B7C3 #505C6D #394453

Pantone 655C Pantone 279C Pantone 7710C Pantone 7545C Pantone 432C

Dynamics Navy Blue Dynamics Sky Blue Dynamics Aqua Dynamics Ash Grey Dynamics Charcoal Grey

COLOR

Please use the colors outlined above to accurately represent the Dynamics 365
identity color palette. RGB and HEX values are provided for use on the web.

Dynamics Navy Blue is the main Dynamics brand color. It can be used in a
background, Dynamics logo, headers, body text.

Dynamics Sky Blue is a secondary color and should be used in addition to Navy
Blue in a background, Dynamics logo, headers, links. Sky Blue will also be used to
represent Dynamics 365 service icons.

Dynamics Aqua is a tertiary color to be used as a highlight. In digital execution

Dynamics Ash Grey and Dynamics Charcoal Grey are secondary colors. They both
can be used in a background, headers, body text.

Dynamics 365 color palette

The Dynamics 365 typeface is Segoe. It was chosen to represent Dynamics 365 because of its legibility, modernity, balance and precision. Its important to ensure
this typeface is used consistently across all Dynamics 365 communications, following in accordance with all other Microsoft properties.

SEGOE UI REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
SEGOE UI SEMIBOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
Dynamics 365 typeface
MICROSOFT DYNAMICS 365 IDENTITY GUIDELINES

Examples of correct use

Dynamics 365 Dynamics 365 for Operations

The Dynamics 365 brand hierarchy follows the Microsoft logo The Dynamics 365 service name hierarchy follows the Microsoft logo The Dynamics 365 symbol should
only be used in small spaces

Do not use

Microsoft Dynamics 365 Dynamics 365 For Operations

The Dynamics 365 lockup follows the Microsoft logo Do not use the Dynamics 365 mark inline with the name lockup Do not use the Dynamics 365 mark in combination with a
Dynamics 365 service name

Dynamics 365 identity use

Dynamics 365 Home

Microsoft Dynamics 365

Dynamics 365

Dynamics 365

Dynamics 365 identity use examples

16px 32px
Dynamics 365 Home

All apps

FIELD SERVICE Home

Sales

Field Service

CUSTOMER SERVICE
Operations

HR Apps

OPERATIONS

FINANCIALS

PROJECT SERVICE AUTOMATION

SALES

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MARKETING

Dynamics 365 service icons