SAP's Auction Analytics and Game Analytics: TH TH
SAP's Auction Analytics and Game Analytics: TH TH
SAP's Auction Analytics and Game Analytics: TH TH
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EDUCATION
Indian School of Business (April 2016 March 2017)
Post-Graduate Programme in Management, Intended Majors: Strategy and Marketing
Young Leaders Programme direct admit (5% of current batch); awarded a scholarship of INR 1,00,000
Highest bid Woman Player of the batch for ISB Super League (ISL); valued at 5x average woman player bid
Lead Coordinator - Marketing for ISL; responsible for internal communication, social media presence and student engagement
Manipal Institute of Technology, Manipal (July 2010 June 2014)
Bachelor of Engineering in Information Technology
Graduated in the Top 5% of the branch with a CGPA of 9.21/10; ranked 8th in batch of 180; GPA of 10 in the 4th & 8th semester
Interned with SAP Labs India, Ericsson India Pvt. Ltd, GAIL India Ltd and Engineers India Ltd to understand concepts better by
applying course learnings to solve and simplify real world problems
Delhi Public School, R.K Puram, New Delhi (till 2010)
Science with computers
Awarded Gold medal for seven consecutive years of academic excellence
Awarded All-rounder of the year among the 600+ students of the graduating batch for outstanding performance in academics &
extracurricular activities
EXPERIENCE
Flashdoor Internet Services Private Limited | Head of Operations | Bangalore (July 2015 March 2016)
Founding Team Member | Early stage start-up (Online Marketplace for Home Services) | Seed Funded for INR 1cr
Brand Alliance and Social Media
Built partnerships with lead generation platform providers (UrbanClap, Helpchat, LookUp, Bro4U, JustDial etc.) to increase market
penetration by 10% thereby resulting in better price promotions
Curated and drove content that ran on Twitter and Facebook to get maximum traction given marketing budget constraints
Customer Relations and Acquisition
Managed and led a 3 member customer support team - Hired agents, setup processes and improved experience by reducing TAT
on issue resolution to under a week
Worked to maintain 4+ app rating; ran campaigns to increase installs which reached 9k within 6 months; achieved 60% app
retention and 2000 monthly downloads
Vendor Management and Service Expansion Initiatives
Built vendor network serving pan Bangalore in a span of 8 months generating INR 12lacs in monthly revenues; negotiated
commission to 28% over 6 months; competitors operated at ~ 12%
Ran a 100 order pilot for electronics repair to analyze feasibility and profitability of such horizontal expansion; managed vendors,
order placement and tracking, customer support and escalations manually for the pilot
App Development
Conducted extensive consumer research through focused group discussions, interviews & surveys to prioritize features (refer & earn,
wallet, on demand booking) released in each app iteration
Managed frequency and timing of push notifications, text content and promotions on app
SAP Labs India Private Limited | Developer Associate | Bangalore (June 2014 July 2015)
Product and Innovation Procurement | Offered a PPO (top 1%) on recommendation of the Managing Director
Strategic Initiatives Worked directly for the Managing Directors Office
Youngest member of SAP Labs India Strategic Initiatives core team
User Experience Strategist for SAPs auction analytics and game analytics app build for the IPL team - Kolkata Knight Riders
Anchored SAP Spot News and worked closely with the marketing team to deliver the fortnightly bulletin at SAP Labs
University Alliance
Selected as the early talent representative and key note speaker addressing 3000+ students at Techniversity 2014
Designed and developed SAP Blue and SAP Mile, crowd sourcing platforms for sponsored projects and virtual internships; executed
project internally and built strategy for market adoption
HR Fellowship - 3 months of shadowing a SAP Labs India board member
Handpicked by the leadership to undertake a fellowship with the Vice President HR
Revamped rewards & recognition policy at Labs India; identified, defined & structured the stages that led to the annual awards
Launched career success center for providing career counselling for employees; identified & onboarded mentors across functions
Analyzed employee medical data to strategize methods to reduce year on year health insurance premiums
SRM Product Development
Instrumental in delivery of SRM solutions; managing Purchase Requisition, Contract Management for on premise & cloud landscape
Accelerated adoption of SRM products by targeting and pitching to potential early adopters as member of the Go-to-Market team
EXTRACURRICULAR
Post Diploma in Bharatanatyam; completed 9 years of training in Bharatanatyam from Sriram Bharatiya Kala Kendra, New Delhi
Youngest Captain of the MIT girls basketball team for two consecutive years 2- -2013
Sports Secretary and member of the Student Council at MIT, Manipal
Head of Debating and Secretary (outreach) in the Literary and Debating club of MIT, Manipal
Taught Bharatanatyam at Rainbow homes, a residential comprehensive care for the less privileged girls in society
Represented school at National & International level at Model United Nation conferences as chairing committee and delegate