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    Pricing Strategy

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    Gaurav Garg
    The document summarizes a course on pricing strategy that is offered at Georg-August-Universität Göttingen. The course objectives are for students to learn key determinants of pricing policy and management, and apply marketing techniques and theories to analyze optimal pricing strategies from both B2B and B2C perspectives using case studies. The course covers topics like value creation, market segmentation, price adjustment, cost analysis, and pricing strategy. Students will learn through lectures, tutorials, case studies and a written exam. The workload is 180 hours over one semester.

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    Pricing Strategy

    Uploaded by

    Gaurav Garg
    130 views1 page
    The document summarizes a course on pricing strategy that is offered at Georg-August-Universität Göttingen. The course objectives are for students to learn key determinants of pricing policy and management, and apply marketing techniques and theories to analyze optimal pricing strategies from both B2B and B2C perspectives using case studies. The course covers topics like value creation, market segmentation, price adjustment, cost analysis, and pricing strategy. Students will learn through lectures, tutorials, case studies and a written exam. The workload is 180 hours over one semester.

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    Pricing Strategy

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    The document summarizes a course on pricing strategy that is offered at Georg-August-Universität Göttingen. The course objectives are for students to learn key determinants of pricing policy and management, and apply marketing techniques and theories to analyze optimal pricing strategies from both B2B and B2C perspectives using case studies. The course covers topics like value creation, market segmentation, price adjustment, cost analysis, and pricing strategy. Students will learn through lectures, tutorials, case studies and a written exam. The workload is 180 hours over one semester.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    130 views1 page

    Pricing Strategy

    Uploaded by

    Gaurav Garg
    The document summarizes a course on pricing strategy that is offered at Georg-August-Universität Göttingen. The course objectives are for students to learn key determinants of pricing policy and management, and apply marketing techniques and theories to analyze optimal pricing strategies from both B2B and B2C perspectives using case studies. The course covers topics like value creation, market segmentation, price adjustment, cost analysis, and pricing strategy. Students will learn through lectures, tutorials, case studies and a written exam. The workload is 180 hours over one semester.

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    Georg-August-Universitt Gttingen 6 C / 4 SWS

    Master degree Marketing and Channel Management


    M.WIWI-BWL.0075 Pricing Strategy
    Deutscher Titel: Preispolitik
    Objectives: Workload:
    After successful attendance the students should be able to implement the
    most important determinants of pricing policy and pricing management, as Time of attendance:
    56 hours
    well as to apply selected marketing techniques, marketing strategies,
    Private study:
    psychological and economic theories for the analysis of optimal pricing 124 hours
    strategies. Further, the students learn to investigate the pricing strategy from
    a B2B and B2C perspective, completed on case studies and caselets.

    Content:
    Introduction to pricing strategy
    Value creation
    Market segmentation and pricing structure
    Price adjustment
    Pricing strategy and price level
    Cost and financial analysis

    The courses conveyed theoretical knowledge is practiced and consolidated


    with the help of case studies.

    Basic literature:
    Dolan & Simon (1996), Power Pricing: How Managing Price transforms
    the Bottom Line, New York: Free Press.
    Monroe (2003), Pricing: Making Profitable Decisions, 3. Edition, New
    York: McGraw-Hill.
    Nagle, Hogan & Zale (2014), The Strategy and Tactics of Pricing: A
    Guide to growing more Profitability, Pearson internat. ed., Upper Saddle
    River, NJ: Pearson Prentice Hall.
    Course units:
    1. Pricing strategy (Lecture) 2 SWS
    2. Pricing strategy (Tutorial) 2 SWS
    Modul examination: Written Exam (90 min)
    Assessment requirements:
    Tactics of pricing policy, pricing strategies, Calculation of the economic value of products, pricing
    mechanisms, financial analysis, pricing mechanisms in competition

    Prerequisites for admission: Recommended prior knowledge:


    none none
    Languages English Instructor lecture:
    Prof. Dr. Yasemin Boztu
    Course frequency: Duration:
    Every second winter term 1 semester
    Repeatability: Recommended semester:
    Twice 1-4
    Maximum numbers of students:
    Not limited

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