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    Introduction To Business Plan

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    Sandra Hassan
    The company is called Happy Feet and sells various types of footwear like boots, heels, sandals and sneakers. It aims to provide comfortable yet fashionable shoes. Located in Kuching, Sarawak, Happy Feet started in April 2011 to take advantage of the opportunity in the footwear market. The business focuses on customer satisfaction by offering a wide range of affordable and comfortable shoe options. Its goal is to franchise the store to increase profits.

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    Introduction To Business Plan

    Uploaded by

    Sandra Hassan
    6K views3 pages
    The company is called Happy Feet and sells various types of footwear like boots, heels, sandals and sneakers. It aims to provide comfortable yet fashionable shoes. Located in Kuching, Sarawak, Happy Feet started in April 2011 to take advantage of the opportunity in the footwear market. The business focuses on customer satisfaction by offering a wide range of affordable and comfortable shoe options. Its goal is to franchise the store to increase profits.

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    Introduction to Business Plan

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    The company is called Happy Feet and sells various types of footwear like boots, heels, sandals and sneakers. It aims to provide comfortable yet fashionable shoes. Located in Kuching, Sarawak, Happy Feet started in April 2011 to take advantage of the opportunity in the footwear market. The business focuses on customer satisfaction by offering a wide range of affordable and comfortable shoe options. Its goal is to franchise the store to increase profits.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    6K views3 pages

    Introduction To Business Plan

    Uploaded by

    Sandra Hassan
    The company is called Happy Feet and sells various types of footwear like boots, heels, sandals and sneakers. It aims to provide comfortable yet fashionable shoes. Located in Kuching, Sarawak, Happy Feet started in April 2011 to take advantage of the opportunity in the footwear market. The business focuses on customer satisfaction by offering a wide range of affordable and comfortable shoe options. Its goal is to franchise the store to increase profits.

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    1.

    1 Name of company

    The name for this company is Happy Feet as it symbolizes a happy and comfy shoes used by
    clients. Every customer need a comfortable and convenience shoes for their feet plus with the
    value they desire so that it can make them happy and enjoying their walk all day long.

    1.2 Nature of business

    Selling many types of footwear for both male and female such as boots, heels, wedges, sandals,
    sneakers, shoes, socks and etc.

    1.3 Industry Profile

    Malaysia has transformed from a commodity-based economy to industry-based in the recent


    years, and it has strategized itself to reduce dependence on imports of raw commodities and
    increase its imports of processed or finished products, boosting value-added exports. As such, in
    the recent years, this phenomenon has taken effect on the fashion industry including the footwear
    sector. As more and more foreign investors are penetrating the market, the local manufacturers
    are taking smaller shares of the cake. As a result, local manufacturers are trying to compete
    aggressively by using high quality materials. In a bid to protect the local industry, the
    Government has in the last few years imposed import duty of 30% coupled with sales tax of
    10%. However, following its objective to promote the local tourism industry and Malaysia as a
    shopping paradise, the import duties for majority of the product groups have been abolished.

    Certain type of footwear accessories as well as leather are also free of duty. In understanding the
    local market scenario, foreign exporters should take into consideration a few characteristics :

    The Malaysian market is dominated by local manufacturers, a few large scale retailers

    and major department stores, whereby most of the concentration is in the state of

    Selangor and Federal Territory, the capital of Malaysia.


    In general, although some Malaysians (mostly elites and affluent people) can afford

    the finest footwear made anywhere, a significantly large number buy low priced

    footwear. These are the middle income earners.

    In order to attract buyers attention, foreign exporters should be flexible and be

    prepared to accept smaller minimum orders than is the case in the other markets. This

    is especially true for the first few seasons. Depending on the designs and styles,

    buyers would like to try out the market for at least the first 6 months.

    1.4 Location of business

    The location of this business is at Plaza Merdeka (UG-39, Upper Ground), 93000 Kuching,
    Sarawak, Malaysia.

    1.5 Date of commencement

    This shop started their business at 1st April 2011.

    1.6 Factor in selecting the proposed ventures

    The factors that affecting the choice that we made is that we saw big opportunity of selling
    various types of footwear compared to other typical footwear shop at Kuching area. Many
    typical footwear shop just selling a few types of footwear and not in bigger quantities of stocks.
    Other than that, our purpose is to sell comfortable footwear for the clients not just attractive in
    the eye and it is our priority to sell comfortable footwear to our customers.
    1.7 Future prospects of the business

    Our core focus is to create a distinctive shopping experience that satisfies both the rational and
    emotional shopping needs of our Happy Feet customers by offering them a vast, exciting
    assortment of in-season styles combined with the convenience and value they desire. We also
    aim to make franchises for this shop so that we can improve our profit.

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