Media

TAKTIK TOOLS

1. Publisitas 1
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2. Refferal 1
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3. Advertising 1
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4. Direct Sales 1
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5. Direct Agent 1
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6. Direct Mail 1
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7. Endorsment 1
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8. Telemarketing 1
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9. Co Branding / Joint Venture 1

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10. Cavashing 1
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11. Event 1
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12. Product Development 1
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13. Channel Distribution 1

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14. Online 1
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15. Data Hunter 1

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16. Networking 1
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17. Corporate Identity 1

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18. Sales Person 1

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19. Colaboration 1
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 Media
TOOLS

Press Conference
Media Gathering
Press Release
Blogger Gathering
Artikel
Surat Pembaca (Counter Release)
Public Relations Activity
Ambience Media *Harus Memiliki Nilai Berita
Menulis buku dan membuat majalah
Membuat film

Member Card
Promo Card *Konsumen Yang Menyerahkan Promo Card Kepada Referal Mendapat Diskon/ Gift
Point Of Refferal *Setiap Referal Baru Yang Direkomendasikan Mendapat Point
Member Get Member Program
Database For A Discount *Konsumen Merekomendasikan Seseorang Untuk Medapat Diskon / Gift
Drop Business Card
Kirimkan Post Card "Produk Kita" Kepada Referal Via Konsumen Untuk Mendapat Dikson / Gift

SMS Blast
BBM Blast (Blackberry Messanger)
Flyer
Product Catalog
Spanduk
Billboard
Baligho
Poster
Umbul-Umbul
Roll Banner, X-Banner, Mini X-Banner & Akrilik A5
Giant Balon
Business Card
Stiker
Mobile Branding (Bus, Taksi, Kendaraan Operasional)
Street Branding (Halte Bis, Terminal, Ruang Publik)
Sign / Neon Board
Iklan TV (TVC)
Iklan Adlibs Radio
Liputan On-Air / Off Air Radio
Talkshow On-Air / Off Air Radio
Liputan On-Air / Tapping TV
Talkshow On-Air / Tapping TV
Newsletter
Direktori (Directories)
Media Placement Majalah Lokal / Nasional
Media Placement Koran Lokal / Nasional (Iklan Advertorial / Iklan Display)
Media Placement Trade Magazine (Bandung Advertiser, Yellow Pages)
In-store promo (gondola, POP, shelving, floor display, wing stage)
Mobile ads (voice mail, location based advertising)

Door To Door Sales

Door To Door Service
Open Table (Demo Produk & Direct Sales)
Telemarketing
Direct Sampling Canvasing (Pembagian Sample Produk Disertai Brochure)

Sales Agent
MLM Program (Multi Level Marketing)
Reseller

Email Blast
E-Flyer
Post Card
Faximile Sales
Brochure
Mengirimkan Greeting Card (Kartu Ucapan Imlek, Natal, Tahun Baru, Idul Fitri)
Mengirimkan Voucher Diskon 10% (via Pos)
Mengirimkan Katalog Produk & Kartu Nama
Mengirimkan Sample Produk (via Pos)

Lokal / Nasional Band Endorsement

Lokal / Nasional TV Host Endorsement
Public Figure Endorsement
Endorsement Atlet Nasional
Brand Ambasador

Telemarketing Team
Call Center
24 Hour Costumer Care Line
24 Hour Costumer Service Line

Barter Promo
Partnership
Host beneficiary

Canvasing Mall
Canvasing Perumahan
Canvasing Lokasi Wisata
Canvasing Cafe & Resto
Canvasing Kampus / Sekolah
Canvasing Kawasan Perkantoran
Canvasing Kawasan Pertokoan
Canvasing Area Parkir
Canvasing Keluar / Masuk Jalan Tol
Canvasing Perempatan Lampu Merah (High Traffic)

Seminar Enterpreneur
Seminar Motivasi
Seminar Investasi
Seminar Property
Seminar Business Planning
Seminar Creative Sales
Seminar Franchise
Midnight sale
Costumer Gathering
Gathering Distributor
Festival Musik
Bazar / Garage Sales
Open Table Mall
Open Table Pameran / Exibition
Kompetisi (Design Product, Jinggle, Blog, etc)
Canvasing Product Sampling
Sponsorship Event
Street Branding
Demo Product dan Sampling (Mall, Sekolah, Perkantoran, etc)
Soft Opening
Grand Opening
Ambience Media
Cavasing / Flyering
Seasonal Promo (Imlek, Natal & Tahun Baru, Ramadhan, Valentine, Libur Sekolah)
Instore Activity (Promo New Product, Discount, Free Testing & Trial, etc)
Kuesioner
Seminar
Roadshow
Gathering Komunitas
Membuat design berbeda utk target market berbeda
Meningkatkan kualitas produk
Membuat variasi produk untuk menarik lebih banyak konsumen
Menanamkan terknologi terbaru (Intel Pentium)
Membuat ukuran-ukuran yang berbeda (Sachet, Botol 20 M, Botol 1.5 L)
Menambah fitur-fitur baru di dalam produk (Facebook, Twitter)
Menambah/ mengkomunikasikan kegunaan baru
Menambah isi atau materi dari produk (Omega 3, Omega 7)
Memberika benefit tambahan/ baru bagi konsumen (Amild, Low Tar)

Penambahan Jalur Distribusi

Membuka Cabang Baru
Menerapkan Sistem Franchise
Agent Representative
Independent store

Promo Facebook (Posting)

Membuat Fans Page
Facebook : Tag And Take
Facebook : On-Line Auction (Lelang)
Facebook Adds
Promo Twitter (Mention)
Twitter : Influencer
Twitter : Mention And Get Merchandise / Discount
Twitter : Retweet And Get Merchandise / Discount
Twitter : Follow And Get Merchandise / Discount
Media Placement (@infobdg, @infojkt, @infobandung, etc)
Website Development
On-Line Store
S.E.O (Search Engine Optimization) (kompetisi SEO)
Blog Development
Landing Pages
Google Ads (Content Network, Adword)
Media Placement (detik.com, kompas.com, jualbeli.com, etc)
Youtube (Video Promo / Demo Produk)
Kaskus
Mobile & desktop apps (game, dll.)
E-learning
Online demo
Email marketing
Trade Portal (alibaba,
Online PR (Article Submition, Article Contributor)
Classified Ads
Market Place/ Forum Jual Beli

Beli data
Online social media data (linkedin, FB, twitter)
Tender list
database barter (dengan marketing / perusahaan lain)
Event list
Yellow Pages
Newspaper, Magazine
Googling
Canvash/ kunjungan langsung

Membagikan Business card

Join to community
Attending seminar

Business card
Company profile

SPG
Canvaser
Marketing Freelance

Membentuk komunitas bersama (yg melakukan penjualan)

Membentuk kartel dagang (Menyatukan kekuatan internal beberapa perusahaan)
Cross Promo