A PROJECT REPORT

ON

“Study of Brand Awareness of vending Machine and audio visual

solution”

In partial fulfillment in award of

PGDBM TWO YEAR FULL TIME PROGRAMME

NIMT BUSINESS
SCHOOL Academic session (2009-2011)

Under the guidance of

PROJECT GUIDE: SUBMITTED TO:

Mr. Vikas Srivastava Faculty member
(Branch Head, Prima Division) (NIMT B SCHOOL)

Submitted By:
DAYANAND YADAV
PGDBM (2009-2011)

1
 ACKNOWLEDGEMENT

A formal statement of acknowledgement will hardly meet the ends of justice

in the matter of expressing my deep sense of gratitude and obligation to all
those who helped me in the completion of this project report.
The past eight weeks working on this project under the guidance of my
Project Leader and Guide has greatly influenced my way of thinking towards
facing the challenges during day-to-day development of this project. This
will help me a lot in future as I move further ahead in my professional life in
the days to come.
I am especially indebted to my Project Manager, Mr. Vikas Srivastava
(Branch Head, Prima Division, Jaipur), for giving me the opportunity to
carry on the project and Mr. Vishal Sharma (Area Sales Manager-Vending
Godrej Prima) and Vinay khandelwal (Area Sales Manager – AV solution)
for his valuable guidance and co-operation for awaring me all the marketing
aspects without whose precious time & expert guidance, the project would
not have taken the current shape. His guidance and in depth knowledge of
Marketing concepts have boosted my confidence to complete this project
successfully. He made the intricacies of the existing project clear to me. He
deserves special thanks for his technical guidance throughout the project. He
was highly supportive to develop this project.
Last but not the least I would also like to express my gratitude to Godrej &
Boyce Mfg. Co. Ltd. employees and all my friends who helped me a lot
throughout this project.

DAYANAND YADAV

2
 PREFACE
Someone has rightly said that practical experience is far better and closer to
the real world than mere theoretical exposure. The practical experience helps
the student to view the real business world closely, which in turn widely
influences his/her perceptions and understanding of the real situation.
Research work constitutes the backbone of any management education
program. A management student has to do research work quite frequently
during his entire life span.
The research work entitled “Brand Awareness And Preference of vending
machine and AV solution Regarding Godrej” aims to know customer
awareness regarding Godrej and the products offered by it.
The present report is a part of the project that contains the work done by me
during the training period at Godrej & Boyce Mfg. Co. Ltd. JAIPUR .
True to the core, a properly and executed industrial training helps a lot in
providing linkage between the student and the industry. It develops the
awareness of industrial approach to problem solving based on a board
understanding of the mode of operation of industrial organization.
This project has offered me an opportunity to put all my efforts and the
theoretical knowledge to practice and enhance my knowledge, and at the
same time, given me practical experience in the field of marketing. It is
surely going to help me in my future projects too. In the preparation of this
report, I have made every effort to ensure that all steps involved in
development of this project are adequately covered and the report be
completed in it.
Any suggestions for improvement, if rendered, will be gratefully accepted.
I sincerely hope that this project will prove pure knowledge imparting, through
provoking and thus stimulating future research work on these guideline.

3
 DECLARATION

I, Dayanand Yadav, hereby declare that the project entitled “Study of Brand
Awareness of Godrej Vending Machines and Audio- visual Solution ” has
been personally done by me under the guidance of Mr. Vikas Srivastava
(Branch Head, Prima Division, G&B Mfg. Ltd.), Jaipur in partial fulfillment
of Post Graduation Program- during academic year-2009-11. All the data
represented in this project is true & correct to the best of my knowledge &
belief. This work has not been submitted for any other degree / diploma
exam elsewhere.

4
 Executive Summary

The Project entitled to the Research is “Study of Brand Awareness of

vending machine and promotion of audio visual solution At Godrej. This
project has been carried out in NEEMRANA, BEHROR, SHAHJAHNPUR
The objective of the study was to analyze the brand image of Vending
Machine, audio visual solution and services given by Godrej. The Project
also includes the study of various features, likings, needs of people which
will surely help the company to satisfy its consumers in future.
Research objectives
 To analyze the product details of Godrej & Boyce Mfg. Co. Ltd. And
their competitors.

 To know awareness of people towards Godrej and Godrej vending

machines.

 To find out the existing market potential and forecast future demand.

 To study the level of prospect customers of vending product & The

Need of vending AV solution in Public & Private sector.
 To know about the popularity of vending product in the market.

With these objective in mind, the survey was conducted. In Neemrana,

Behror, various segment are available like:- Government , Entertainment,
Institution, Industries, Health-Care, Hospitality, Telecommunication,
Infrastructure, Retail Outlets, Banks, exporters etc. to cover all segment was
an challenging task.
The whole Project was divided into four phases:

Phase 1 – Studying the available Literature and Designing of Questionnaire

Phase 2 – To carry out Survey

5
Phase 3 – Analysis of Data Collected

Phase 4 – Interpretation & Suggestions

The Research included 80 sample size of Vending machine and Audio

Visual solution. Research was Analytical in nature. Tool used for collecting
data was Questionnaire. Survey was carried out across the city.

After analyzing the data I came to know about the Strength & Weaknesses
of Vending Machine and Audio Visual Solution as well as Threats &
Opportunities to the Company

6
 CONTENTS
Page No
S No
From To
Particular
1 Company Profile

8 36
2 Project Profile 37 42

3 Product profile 43 55

4 Data Analysis and 56 70

Interpretation

71 71
5 Fact & Findings

6 Suggestions 72 72
7 RECOMMENDATION 73 73

8 Limitation 74 74

9 Conclusion 75 75
10 Annexure 76 79

11 Bibliography 80 80

7
 COMPANY PROFILE
INTRODUCTION OF GODREJ
Chairman’s Message:-

J. “The corporate landscape is undergoing several sweeping

N. changes and Indian companies across sectors have begun
to pursue growth both within the country as well as
overseas.
Today, as India competes in an increasingly globalize
economy, the Godrej Group is ready to play a major role
GODREJ in the Indian growth story”.

At Godrej, we have always successfully competed with MNCs in India and

abroad and kept the spirit of enterprise alive. This has been possible for
various important reasons. The Godrej name is synonymous with trust. It is a
well-documented fact that ‘trust’ lowers transaction costs, corruption, and
bureaucracy. Thus, ‘trust’ is a source of significant competitive advantage to
us.
I firmly believe that our highest standards of corporate governance, modern
management and use of cutting edge technology and long-term,
performance-focused strategies will be the key drivers in future years.

Ardeshir Godrej (1868-1936) was the first Indian manufacturer to displace

well entrenched foreign brands from the market. The word GODREJ, etched
into the metal of his locks, became a symbol of self-reliance for the
generations that followed.
With each new product Ardeshir changed perceptions of industry in India.
He produced the first finest security equipment, and stunned the world by
creating soap from vegetable oils. What started as a dream had become a
movement, but it was left to another man to carry it forward.

On 7th May, 1897, Ardershir Godrej gave up law and took up lock making.
Godrej and Boyce Mfg. Co. Ltd., was established at Lalbaug, Mumbai. This
was the holding company of the Godrej Group. On 3rd March, 1932, it was
incorporated with limited liability. Even though Boyce was a business

8
partner for a limited period only, his name was retained for legal
purposes.To know more about Godrej & Boyce Mfg. Co. Ltd.

The Godrej Name displaced well established foreign brands from the Indian
market. The name 'Godrej' engraved into the shiny metal of the Godrej
Locks came to be known as a symbol of self reliance, trust-worthiness,
assertiveness and progressiveness for a new generation of Indians.
Ardeshir Godrej's relentless quest of self-reliance made him explore newer
avenues of opportunities. Manufacturing Soap was one of them. In the year
1918, Godrej Soaps Limited came into being. In
1920, he revolutionized the Soap industry by manufacturing the first toilet
soap purely from vegetable oils. Before that, animal fat was used in soap
manufacture. For his achievement, Ardeshir Godrej was bestowed with
praises from India and from foreign lands too

Pirojsha Godrej
(1882-1972)
. Pirojsha Godrej laid the foundations for a throbbing enterprise at a
sprawling industrial garden township outside Mumbai. It was here that the
Godrej vision took concrete shape. In later years, its extent and scope was
expanded greatly by his sons – Burjorji and Naoroji. To this day, products
that compete with the best in the world continue to emerge from the gates of
Pirojshanagar

Burjorji Godrej
(1915-1994)

Godrej touched the lives of millions of Indians everyday. To them, it is a

symbol of enduring ideals in a changing world. Every product, every new
concept gives shape to their visions of tomorrow.

Naoroji Godrej
(1916-1990)

9
The Godrej name yields powerful influence even in today's rapidly
transforming social and economic environment
As it strides ahead confidently, discovering diverse new roles for itself, it
gives direction to others.
It is the bridge between the future and a hundred years of history. It is a
living code of ethics for Indian industry as it races ahead.

CORPORET PROFILE

10
 History

The Company celebrated its centenary in 1997. In 1897 a young man named
Ardeshir Godrej gave up law and turned to lock making. Ardeshir went on to
make safes and security equipment of the highest order, and then stunned the
world by creating toilet soap from vegetable oil. His brother Pirojsha Godrej
carried Ardeshir's dream forward, leading Godrej towards becoming a
vibrant, multi-business enterprise. Pirojsha laid the foundation for the
sprawling industrial garden township (ISO 14001-certified) now called
Pirojshanagar in the suburbs of Mumbai. Godrej touches the lives of
millions of Indians every day. To them, it is a symbol of enduring ideals in a
changing world.

Incorporation
Established in 1897, the Company was incorporated with limited liability on
March 3, 1932, under the Indian Companies Act, 1913.

Combined Sales -Subsidiaries and Affiliates

The Company is one of the largest privately held diversified industrial
corporations in India. The combined Sales (including Excise Duty) of the
Company, its subsidiaries and affiliates, during the Fiscal Year ended March
31, 2005, amounted to over Rs. 50,000 million (US$ 1,150 million).

GODREJ GROUP

11
Godrej is not an individual Co. But it is a group of companies. Godrej today
is one of the largest engineering and consumer products company in the
country having varied interests from engineering to personal care products
with a total sales turnover of about Rs.5000 Cr. (US $ 1.1 Billion.) It is also
one of the most respected corporate houses known for its philanthropy and
initiation of labour reforms besides being recognized for its values of fair,
transparent and ethical dealings.

GODREJ

GODREJ
GODREJ
GODREJ & GODREJ CONSUMER
PROPERTIES
BOYCE INDUSTRIES PRODUCT

GODREJ GODREJ OTHER

HOHSEHOLD GODREJ AGROVET COMPANIES
PRODUCT HERSHEY

The spirit of entrepreneurship, the vision of a dynamic tomorrow, and the

capacity to build and realize dreams! This is the essence of the Godrej
group. No wonder then, Godrej has become the symbol of a vibrant multi-
business enterprise touching the lives of millions and at the same time an
icon of enduring ideals in a changing world.

12
Godrej & Boyce
From locks to aerospace, furniture to construction, appliances to custom-
built critical equipment, and several more, Godrej & Boyce has a diverse
range of products and services.

Godrej Industries
India's leading manufacturer of oleochemicals making more than a hundred
chemicals for use in over two dozen industries. Its products also include
edible oils, vanaspati and bakery fats.

Godrej Properties
One of India’s leading real estate development companies focusing on
residential, commercial and township development.

13
Godrej Consumer Products
A major player in the Indian FMCG market with leadership in personal care,
hair care, household care and fabric care segments.

Godrej Household Products

Godrej Household Products Limited (GHPL) is a wholly owned subsidiary
of Godrej Consumer Products Limited. With strong brands like Good
Knight, HIT, Jet, Ambipur, Brylcreem and Kiwi, GHPL is the market leader
in the Indian household insecticides category and has a dominant presence in
the air care, shoe care and male hair care markets.

Godrej Hershey
A joint venture between the Hershey Company, USA and the Godrej group,
it is one of India's leading businesses operating in Food and Beverages
segment.

14
Godrej Agrovet
Diversified agribusiness company with interests in animal feed, oil palm
plantations, agro chemicals and poultry. It is india’s largest animal feed
company.

Other Companies

Godrej Infotech

Godrej Efacec Automation & Robotics

Godrej Tyson Foods

Geometric

International Operations

15
 BOARD OF DIRECTOR

Jamshyd Godrej

Jamshyd Godrej is the Chairman of the Board of Godrej & Boyce Mfg. Co.
Ltd. He graduated in Mechanical Engineering from Illinois Institute of
Technology, USA.
Jamshyd is the Chairman of Aspen Institute – India. He is the Vice President
of World Wide Fund for Nature – International and is a Trustee and
President Emeritus of World Wide Fund for Nature – India. He is a Director
of World Resources Institute, USA; and a Director of Climate Works
Foundation, USA. He is the Past President of Confederation of Indian
Industry and also the Past President of the Indian Machine Tool
Manufacturers’ Association.

Jamshyd is the Chairman of the CII Sohrabji Godrej Green Business Centre.
The Centre is housed in a LEED Platinum demonstration building which is
the first green building in India and the greenest building in the world at the
time when it was rated. The Green Business Centre is a Centre of Excellence
for green buildings, energy, energy conservation, non-conventional energy
sources, water policy, water conservation etc.

Godrej and Boyce Mfg. Co. Ltd. manufactures and markets refrigerators;
washing machines; air conditioners; office furniture; home furniture;
security equipment for banks (such as safes, strong room doors, bank
lockers, etc.) and for commercial establishments and homes; locks and
latches, forklift trucks and warehousing equipment; process equipment for
chemical, petrochemical, refineries and allied industries; precision tools for

16
sheet metal, zinc, aluminum and thermoplastics; real estate development.

The Godrej group is leaders in home appliances, consumer durables, office

equipment, industrial products, consumer products and services.

Jamshyd is an ardent yachting enthusiast and has done extensive cruising

along the west coast of India.

The President of India conferred on Jamshyd the “Padma Bhushan” on 3rd

April 2003

Adi Godrej

Adi Godrej is the Chairman of the Godrej Group and several entities that are
part of one of India’s leading conglomerates. These include Indian
companies like Godrej Industries, Godrej Consumer Products, Godrej
Properties as well as international companies such as Keyline Brands U.K
and Rapidol South Africa. He is also Chairman and Managing Director,
Godrej Household Products (formerly known as Godrej Sara Lee). In his
capacity as Chairman, he also presides over the Group’s joint venture
company Godrej Hershey. He is also the Chairman of The Board of Trustees
of the Dadabhai Naoroji Memorial Prize Fund.
As a Director of numerous firms, including Godrej & Boyce, Godrej
Agrovet, Godrej International and Godrej Global MidEast FZE he is
responsible for shaping the long term strategy for these organizations and
driving a focus on value creation.
Over the last five decades Adi has played an important role in the
development of a variety of industries by leading key organizations of trade
and commerce as the former Chairman and President of the Indian Soap &

17
Toiletries Makers’ Association, the Central Organisation for Oil Industry
and Trade, the Solvent Extractors’ Association of India, the Compound
Livestock Feeds Manufacturers’ Association, the Indo-American Society
and as member of the Governing Board of the National Council of the
Confederation of Indian Industry.
Adi has also participated actively in the field of management education as a
former Chairman of the Governing Council of the Narsee Monjee Institute
of Management Studies, as a former member of the Dean’s Advisory
Council of the MIT Sloan School of Management and the Wharton Asian
Executive Board. Adi is a member of Tau Beta Pi (The Engineering Honor
Society) and also serves as a member of the Governing Board of the Indian
School of Business.
For his contribution to Indian industry Adi has been the recipient of several
awards and recognitions including the Rajiv Gandhi Award 2002.
Adi received his undergraduate and Master’s degree in management from
the Massachusetts Institute of Technology. He lives in Mumbai, India. Adi is
married, and has three children and two grandchildren

Nadir Godrej

Nadir Godrej is the Managing Director of Godrej Industries and Chairman,

Godrej Agrovet. He is also a Director of numerous firms including Godrej &
Boyce, Godrej Foods, Godrej Consumer Products and Godrej Household
Products.
A veteran of Indian industry, Nadir has played an important role in
developing the animal feed, agricultural input and chemicals businesses
owned by Godrej. His active interest in research related to these areas has
resulted in several patents in the field of agricultural chemicals and
surfactants.

18
With his tremendous experience and expertise Nadir has also contributed to
the development of a variety of industries by participating keenly in industry
bodies such as the Compound Livestock Feed Manufacturers Association of
India, Indian Chemical Manufacturers Association and Oil Technologists’
Association of India.
Currently, Nadir is the President of the Indo French Technical Association
and the Alliance Francaise Mumbai. For his contribution to Indo-French
relations, the French Government has honored Mr.Godrej with the awards of
“Chevalier de L’Ordre National due Merite” and “The National Order of the
Legion of Honour”.
A Bachelor of Chemical Engineering from the Massachusetts Institute of
Technology and a Master of Chemical Engineering from Stanford
University, Nadir has also done his MBA from the Harvard Business
School. He lives in Mumbai, India with his wife and three children.

Kavas Petigara

Kavas Petigara is a Chemical Consultant and a businessman. Petigara is the

Managing Partner of Scitech Corporation. He has been associated with
chemical and allied business activities in India and abroad for many years.

Kavas holds Bachelor’s, Master’s and Ch.E. Degrees in Chemical

Engineering from Massachusetts Institute of Technology, USA.

Kavas is a director on the Board of following Companies: Godrej Industries

Ltd., Godrej Agrovet Ltd., Vora Soaps Ltd., and Swadeshi Detergents Ltd.

Kavas joined the Board on 29th September, 1988.

19
Vijay Crishna

Vijay Crishna is the Executive Director of Lawkim Motors Group. He joined

Lawkim Ltd, a bankrupt light engineering company taken over by the
Godrej Group at the behest of N.P. Godrej in 1977 after eight years of
management experience in Kolkata and five years in the advertising industry
in Mumbai and was able to help turn it around.

He is a B.A. (Economics) from St. Stephen’s College, University of Delhi.

Vijay is also a Director of Godrej Industries Ltd., Godrej Agrovet Ltd. and
Precision Wires India Ltd. He serves as a Trustee of the Bombay Scottish
Orphanage Society and is a member of the Advisory Board of the Institute
for Technology and Management, Navi Mumbai, the President’s
International Advisory Board Colorado College and on the Advisory Panel
of the New Zealand Trade and Enterprise Beachhead Programme.

In 1991, Vijay established the Naoroji Godrej Centre for Plant Research at
Shindewadi, Satara District, which researches and propagates rare and
endangered species of medicinal plants endemic to the Western Ghats.
A Life Member of The Himalayan Club since 1973 - and now its Honorary
Secretary – he has trekked in the Garhwal, Sikkim, Ladakh, Nepal and Tibet.

He has been active in theatre since 1965 in Delhi, Kolkata and Mumbai.
His family comprises of his wife Smita and daughters Cyrille and Nyrika.

Vijay joined the Board on 27th September, 1990

20
Behram Hathikhanavala

Behram Hathikhanavala is a Management Consultant.

He is a Commerce Graduate and has obtained his Masters Degree in
Business Administration from Harvard Business School, USA.
He is the Managing Trustee of the Godrej Memorial Trust since its inception
in 1984.
Behram joined the Board on 25th November, 1997.

Fali Sarkari

Fali Sarkari is a Chartered Accountant by profession and retired as a Senior

Partner from Kalyaniwalla & Mistry, a reputed firm of Chartered
Accountants, in Mumbai. He has extensive professional and business
experience.

Fali is a Commerce Graduate and a Fellow of the Institute of Chartered

Accountants of India.

21
He is a Director on the Board of Godrej Industries Ltd. and Tropicana
Enterprises Ltd. He is a Trustee of Soonabai Pirojsha Godrej Foundation and
is also associated with several other Public Charitable Trusts.
Fali joined the Board on 13th January, 1998.

Phiroze Lam

Phiroze Lam is the Executive Director & President of the Company and has
been associated with the Company since 1975. Prior to joining Godrej, he
was a partner in the Solicitors firm of Payne & Co.
Phiroze holds Bachelor’s Degrees in Arts and Law from the University of
Bombay. He is also a qualified Solicitor.
Phiroze is also the Chairman of Godrej Efacec Automation & Robotics Ltd.,
and a Director of Mercury Mfg.Co.Ltd. He is also a Trustee of Pirojsha
Godrej Foundation.
Phiroze is in charge of the Consumer Appliances, Consumer Durables and
Industrial Products Businesses. He also heads the legal function of the
Company and brings with him considerable expertise and experience in
business strategy and management.
Phiroze joined the Board on 1st October, 2003.

22
Kyamas Palia

Kyamas Palia is the Executive Director (Finance) of the Company and has
been associated with the Company since 1970.
Kyamas holds a Master’s Degree in Commerce and a Diploma in
Managerial Accounting from the Mumbai University, and a Ph.D. in
Business Administration from the Oklahoma State University, USA. He is a
Fellow of the Institute of Chartered Accountants of India, as well as the
Institute of Cost & Works Accountants of India. He has considerable
expertise in financial management, business strategy and corporate
governance.
Kyamas is also serving as a Director on the Board of the following
companies:
Geometric Limited, Godrej Efacec Automation & Robotics Ltd., Godrej
Infotech Ltd., Mercury Mfg. Co. Ltd. (Chairman), Arohan Trustee Co.
Private Limited and Godrej & Khimji (Middle East) LLC.
Kyamas is also a Trustee of Soonabai Pirojsha Godrej Foundation.
Kyamas joined the Board on 1st October, 2003.

23
Pradip Shah

Pradip Shah started IndAsia, a corporate finance and private equity advisory
business, in April 1998. IndAsia entered into a joint venture with AMP in
2001 for the private equity business in India. Prior to starting IndAsia, he
helped establish the Indocean Fund in 1994 in association with affiliates of
Chase Capital Partners and Soros Fund Management.
Before starting Indocean, he was the founder Managing Director of The
Credit Rating Information Services of India Limited (CRISIL), India’s first
and largest credit rating agency. While at CRISIL, he was instrumental in
technology transfer to, and the training of personnel of, Rating Agency
Malaysia Berhad and The Israeli Securities Rating Company.
Pradip has been honored in Israel with a garden of a hundred trees in his
name.
Prior to founding CRISIL, he assisted in founding Housing Development
Finance Corporation (HDFC) in 1977. Before joining HDFC, he was a
Project Officer at ICICI Limited. Pradip has also served as a consultant to
USAID, the World Bank and the Asian Development Bank.
Pradip holds an MBA from Harvard Business School and a Bachelor of
Commerce degree from Sydenham College, Bombay. He is a qualified Cost
Accountant and ranked first in India in the Chartered Accountancy
examinations. He has written articles and given talks in India and in
Amsterdam, Abu Dhabi, Bahrain, Bangkok, Hong Kong, Istanbul,
Singapore, Kuala Lumpur, Jakarta, Shanghai, Bali, Colombo, Tel Aviv,
London, Washington, San Francisco, New York, Chicago, Boston, Perth,
Melbourne and Sydney on credit rating, housing finance, capital markets,
venture capital and other subjects.
Pradip is currently Chairman of Sonata Software Limited and of Shah Foods
Limited and a Director of Asset Reconstruction Company (India) Limited,

24
BASF (India) Limited, Godrej & Boyce Mfg. Limited, Hardy Oil and Gas
Limited (U.K.), Grindwell Norton Limited, Panasonic Energy India
Company Limited, Patni Computer Systems Limited, Pfizer Limited, and
Wartsila India Limited amongst other companies. He is currently the
Chairman of the Capital Markets Committee of the Indian Merchants’
Chamber, member of the National Executive Committee of FICCI, was a
Director on the Western Region Board of the Reserve Bank of India, was the
first Chairman of the Confederation of Indian Industry’s Financial Sector
Committee, and has served as a member of the Finance Commission of the
State Government of Gujarat; of the Expert Group on Infrastructure
Financing appointed by the Government of India; of the Advisory Board of
the Bureau of State Public Enterprises, Government of Maharashtra; of the
CII National Task Force on Non-Performing Assets; of the SEBI Committee
on Venture Capital; of the SIDBI Working Group on Access to Capital
Markets for Small Industries; of the Expert Committee, Public Sector
Restructuring Programme, Government of Gujarat, and of the Gujarat
Infrastructure Development Board Task Force on Policy and
Implementation. He is also associated with several non-profit organizations
as Trustee/Governing Council Member.

Pradip joined the Board on 10th August, 2004.

Anita Ramachandran

Anita Ramachandran founded Cerebrus Consultants, a well known HR

consulting firm in 1995, focused on consulting in Rewards management,
Organization development and Strategic HR. Cerebrus has a national
presence with offices in the five metros and has 70 HR professionals.
Cerebrus does work for over 100 companies each year including a large
number of multinationals in South Asia.

Anita is one of the leading Human Resources Consultants in the country and

25
is well known for her work in Compensation and HR strategy. She earlier
had a twenty year career with A.F. Ferguson’s Management Consultancy
division, where she was a Director.
Anita is a MBA from Jamnalal Bajaj Institute, Mumbai and has won several
academic honours. She was a Dorab Tata scholar for 6 years.
She is also on the Board of several companies including HCL Infosystems,
UTI AMC and Geometric Software. She writes often in several business and
professional magazines. She has been a champion of various women’s
causes.

Anita joined the Board on 28th April 2007.

Anil Verma

Anil Verma is the Executive Director (Personnel & Administration) of the

Company and has been associated with the Company since 1983.

He is an Engineering graduate and has an MBA from the prestigious Indian

Institute of Management, Ahmedabad. He has also done an Executive
Program from the Sloan School of Management, MIT, USA.
Anil has over 25 years of experience in functions such as sales, marketing
and manufacturing and was a Business Unit Head for more than 6 years
before moving in April, 2003, to the Human Resources function as
Executive Vice President & Head, Personnel & Administration, where he
overseas the HR, IR & Administration function for the entire Company
comprising over 10,000 employees, 6 manufacturing locations and 25
offices in India and abroad. He is a Member of the Human Resource &
Training Sub Committee of the Confederation of the Indian Industry (CII)
Western Region, CII’s National Council on Affirmative Action and also a
Member of a Committee on Secondary Schools under Public-Private

26
Partnership (PPP) Mode formed under the aegises of the Planning
Commission, Government of India. He is also an invitee serving as an
Expert Member for the Selection Committee of IIT, Bombay.
Anil joined the Board on 1st October, 2008

Shareholders

Since its inception, the Company is controlled by the GODREJ family based
in Mumbai, India. Its shares are not listed on any Stock Exchange. About
one-fourth of the Company's share capital is held by Pirojsha Godrej
Foundation, a public charitable trust.

Corporate Timeline:-

· 1897 - Godrej & Boyce Mfg. Co. Ltd. was established.

· 1918 - Godrej Soaps Limited was incorporated.

· 1971- Godrej Agrovet Limited began as an Animal Feeds division of

Godrej Soaps.

· 1974 - Veg oils division in Wadala, Mumbai was acquired.

· 1990 - Godrej Properties Limited, another subsidiary, was established.

· 1991 - Foods business started. Godrej Agrovet Limited was

incorporated.

· 1994 - Transelektra Domestic Products was acquired.

· 1995 - Transelektra forged a strategic alliance with Sara Lee

USA.

· 1999 - Transelektra was named Godrej Sara Lee Limited.

· 2001 - Godrej Consumer Products was formed as a result of the demerger

of Godrej Soaps Limited. Godrej Soaps was renamed Godrej Industries
Limited.

27
· 2002 - Godrej Tea Limited was set up.

· 2003 - We entered the BPO solutions and services space with Godrej
Global Solutions Limited.

· 2004 - Godrej HiCare Limited was set up to provide a Safe

Healthy Environment to customers by providing professional pest
management services.

· 2006 - The foods business was merged with Godrej Tea and
Godrej Tea was renamed Godrej Beverages & Foods Limited.

· 2007 - Godrej Beverages & Foods Limited formed a JV with

The Hershey Company of North America and the company was renamed
Godrej Hershey Foods & Beverages Limited.
In April 2001, Godrej Industries was formed the consumer products division
of Godrej Soaps Limited was de-merged to form Godrej Consumer Products
Limited. In the same year,
Godrej Soaps was renamed Godrej Industries Limited. Godrej
Industries expanded its portfolio of products. It added a slew of investments
to its associate companies, while re-in forcing its existing businesses that
include oleo chemicals, veg oils and medical diagnostic equipments.
As they say no guts, no glory. But at Godrej, we must say it has been a
glorious 106 years of being the face of Indian industry. We have always set
the trends, always defined the market place and always achieved our glory.
Here is a quick preview of thevarious milestones we have crossed in the past
106 years.

28
 Mission & Vision:-

Mission:-

• Godrej Mission is to operate in existing and new businesses which

capitalize on the Godrej brand and corporate image of reliability and
integrity.

• Godrej objective is to delight our customer both in India and abroad.

• We shall achieve this objective through continuous improvement in

quality, cost and customer service.
• We shall strive for excellence by nurturing, developing and
empowering our employees and suppliers.

• We shall encourage an open atmosphere, conducive to learning and

team work.

29
Values:-

• Commitment to Quality

• Customer Orientation

• Dedication & Commitment

• Discipline

• Honesty & Integrity

• Learning Organization

• Openness & Transparency

• Respect/Care & Concern for People

• Teamwork

• Trust

30
Milestones:-

Ardeshir Godrej (1868-1936) was the first Indian manufacturer to displace

well entrenched foreign brands from the market. The word GODREJ, etched
into the metal of his locks, became a symbol of self-reliance for the
generations that followed.
With each new product Ardeshir changed perceptions of industry in India.
He produced the first finest security equipment, and stunned the world by
creating soap from vegetable oils. What started as a dream had become a
movement, but it was left to another man to carry it forward.
On 7th May, 1897, Ardershir Godrej gave up law and took up lock making.
Godrej and Boyce Mfg. Co. Ltd., was established at
Lalbaug, Mumbai. This was the holding company of the Godrej Group. On
3rd March, 1932, it was incorporated with limited liability. Even though
Boyce was a business partner for a limited period only, his name was
retained for legal purposes.To know more about Godrej & Boyce Mfg. Co.
Ltd.

The Godrej Name displaced well established foreign brands from the Indian
market. The name 'Godrej' engraved into the shiny metal of the Godrej
Locks came to be known as a symbol of self reliance, trust-worthiness,
assertiveness and progressiveness for a new generation of Indians.

31
 Godrej & Boyce Mfg. Co. Ltd.
Introduction
In 1897 a young man named Ardeshir Godrej gave up law and turned to
lock-making. Ardeshir went on to make safes and security equipment of the
highest order, and then stunned the world by creating toilet soap from
vegetable oil. His brother Pirojsha Godrej carried Ardeshir's dream forward,
leading Godrej towards becoming a vibrant, multi-business enterprise.
Pirojsha laid the foundation for the sprawling industrial garden township
now called Pirojshanagar in the suburbs of Mumbai, where the Godrej
Group has its headquarters.

Godrej & Boyce Mfg. Co. Ltd., the holding company of the Godrej Group,
started its journey with the manufacture of high quality locks in 1897.
Today, we have 15 diverse business divisions offering consumer, office, and
industrial products and services of the highest quality to every corner of
India and across the globe.

We value integrity, trust, service and respect for individuals and for the
environment. We pride ourselves for being one of India’s most respected
corporate houses known for our philanthropy and initiation of labour
reforms besides being recognized for our fair, transparent and ethical
dealings. Our people are our assets who are groomed to deliver their best.
What makes us special? At Godrej, it’s more than a career. It’s an
opportunity to live your dreams and be part of a culture that nurtures
ambition, challenges and provides freedom to operate and express your
ideas.

The Godrej Group touches the lives of 400 million Indians who use at least
one of our products every single day. Our commitment to quality, attention
to detail and customer centricity has helped us earn the trust of generations
of Indians.

32
Division of GODREJ & Boyce Mfg. Co. Ltd.
1. Appliances 10. AV Solutions (Prima)

2. Construction 11. Electricals & Electronics

3. Furniture (Interio) 12. Lawkim Motors

4. Locks 13. Material Handling

5. Precision Engineering 14. Precision Systems

7. Process Equipment 15. Security Solutions

8. Storage Solutions 16. Tooling

9. Vending (Prima)

33
 Businesses

The Company has the following businesses (with respective ISO

certifications), which manufacture and/or market a wide range of consumer
durables and industrial products:

Appliances (ISO 9001/14001)

Refrigerators, Washing Machines, Microwave Ovens and DVD Players

Furniture and Interiors: (ISO 9001/14001)

Office Furniture, Seating and Desking Systems, Computer Furniture and
Open Plan Office Systems, Office and Home Storwels®, Sofas and
Recliners, Home Furniture, Filing Cabinets and Filing Systems, Book Stacks
and Cases, Sliding/Tambour Door Units, Personal/Industrial Lockers,
Customized Storage Systems, Roll-formed Slides and Components for
Furniture

Locks: (ISO 9001)

Padlocks, Cylindrical Locks, Mechanical and Electro-Mechanical Door
Locks and related hardware.

Security Equipment & Solutions: (ISO 9001 / 14001) .

Strong Room Doors, Safe Deposit Lockers, Cash Boxes and Coffers,
Data/ATM Safes, Burglary and Fire Resisting Safes, Record & Filing
Cabinets, Electronic Coffers, Currency Sorters and Cash Counting
Machines, Fire/Security Doors, Fire and Burglar Alarm/Premises Security
Systems, Video Door Phones, CCTV System, Access Control Systems.

34
Prima Office Equipment (ISO 9001)
Office Automation – Photocopiers, Fax, Multifunction devices and
Mechanical Typewriters (available in over thirty languages); Conferencing
Products and Solutions – Projectors, Video and Teleconferencing
Equipment, Plasma Displays and Electronic Printboards; Vending Machines.

Storage Solutions (ISO 9001/14001)

Multiflex and Heavy Duty Storage Systems, Tool Storage Cabinets, Gravity-
flow, Mobile and Drive-in System Components, Mezzanine Floors,
Cantilever Storage Systems, Workshop Equipment and Special Solutions.

Material Handling Equipment (ISO 9001/14001)

Forklift Trucks (Diesel, Electric and LPG) and Attachments, Container
Handling Trucks, Warehousing and Personnel Access Equipment, Spare
Parts, Services and Maintenance Contracts.

Industrial Products (ISO 9001/14001)

Precision Toolings (Press Tools/Plastic Injection Moulds/Vacuum Forming
Moulds/Pressure Die-Casting Dies), Special Purpose Machines, High
Precision Components/Equipment for Engineering and allied industries,
Sheet Metal Working Machines – Sales and Service.

Process Plant and Equipment (ISO 9001, ASME ‘U’, ‘U2’, ‘S’ and ‘R’
Stamps, SQL ‘M’ Stamp China)
Pressure Vessels, Columns, Reactors, Electro polished Reactors, Shell &
Tube Heat Exchangers, Trays, Tower Internals and other Custom-built
Fabrication.

35
Construction and Real Estate (ISO 9001/14001)
Ready Mix Concrete, Construction Projects, Property Development,
Horticulture and Envirotech Services.
Electrical and Electronics (ISO 9001/14001)
Electrical Power Distribution System, Compressed Air Control System,
Electronic Technology Solution Energy Conservation, Electrical Contracts.

Location:-

GODEREJ & Boyce Mfg.Co.Ltd

Registered Office, Head Office and Mumbai branch
Pirojshanagar, Vikhroli, Mumbai (400079), India

EAST

Kolkata, Bhubaneswar, Guwahati, Ranchi, Patna

WEST

Mumbai, Ahmedabad, Bhopal, Dombivli, Indore, Jabalpur, Pune, Raipur,

Thane

NORTH

New Delhi, Chandigarh, Faridabad, Ghaziabad, Gurgoan, Jaipur,

Jalandhar, Jammu, Kanpur, Lucknow, Noida

SOUTH

Chennai, Bangalore, Coimbatore, Hyderabad, Kochi, Secunderabad,

Trivandrum, Visakhapatnam

36
 PROJECT PROFILE

1) THEORATICAL BACK GROUND

Consumer have more power than ever before. They can use
“intelligent agents” to locate the best prices for products or services, bid on
various marketing offerings, bypass distribution outlets and middleman, and
shop for goods around the globe and around the clock from the convenience
of their homes.

Consumer have access to more information than ever before. They

can easily find reviews for products they are considering buying that have
been posted by previous buyers.

The term consumer behavior is define as the behavior that consumer

display in searching for, purchasing, using, evaluating and disposing of
products and services that they expect will satisfy their need.

The object of the project is “ BRAND AWARNESS OF VENDING

MACHINE AND AUDIO VISUAL SOLUTION”. Brand awareness is a
marketing concept that refers to a consumer knowing of a brand's existence;
at aggregate (brand) level it refers to the proportion of consumers who know
of the brand. brand awareness is the primary goal of advertising in the early
months or years of a product's introduction.

Brand awareness can be measured by showing a consumer the brand

and asking whether or not they knew of it beforehand. However, in common
market research practice a variety of recognition and recall measures of
brand awareness are employed all of which test the brand name's association
to a product category cue, this came about because most market research in
the 20th Century was conducted by post or telephone, actually showing the
brand to consumers usually required more expensive face-to-face interviews
(until web-based interviews became possible). This has led many textbooks
to conceptualize brand awareness simply as its measures, that is, knowledge

37
that the brand is a member of a particular product category. Examples of
such measures include:

I have tried to cover these things in project of 60 days. If a firm wants to

manage its market status and sales along with a good competition they have
to satisfy and spread awareness among people. In other words the new trends
should always be observed so that we can improve our self with the market.

Brand awareness is basically the requisite knowledge a customer should

have about a product and company,which depends upon the following:
➤Reach (R): The number of different persons or households that are
exposed to a
particular media schedule at least once during a specified time period.
➤ Frequency (F): The number of times within the specified time period that
an average
person or household is exposed to the message.
➤ Impact (I): The qualitative value of an exposure through a given medium

Brand recognition - Either the brand name or both the brand name and
category name are presented to respondents.

Brand recall - The product category name is given to respondents who are
asked to recall as many brands as possible that are members of the category.

Top of mind brand awareness - As above, but only the first brand
recalled is recorded (also known as spontaneous brand recall).

The first objective of the survey was to create brand awareness of the
various product of conferencing and display solution in which Godrej and
Boyce Mfg. Co .Ltd the researcher provided information to the
respondents about the product and the brand , the respondents were made

38
aware that Godrej & Boyce Mfg. Co. Ltd. deal international brands of
conferencing and display solution.

CONSUMER RESEARCH:-
Consumer research describe the process and tools used to study
consumer behavior. There are two theoretical perspectives that guide the
development of consumer research methodology:
1) Positivist Approach
2) Interpretivist Approach

1) Positivists tend to be objective and empirical, to seek causes for

behavior, and to conduct research studies that can be generalized to
larger populations. Consumer research designed to provide data to be
used for strategic managerial decision falls in to this category.

2) The research done by interpretivists, on the other hand, tend to be

qualitative and based on small samples. Although they tend to view
each consumption situation as unique and non-predictable,
interpretivists seek to find common patterns of operative values,
meanings and behavior across consumption situation.

Quantitative research:-
Quantitative research is descriptive in nature and is used by
researchers to understand the effect of various promotional inputs on the
consumer, thus enabling marketers to “predict” consumer behavior. This
research approach is known as positivism, and consumer researchers
primarily concerned with the predicting consumer behavior are known as
positivists. The research methods used in positivist research are borrowed
primarily from the natural science and consist of experiments, survey
techniques, and observation. The findings are descriptive, empirical and if
collected randomly can be generalized to large population. Because the data
collected are quantitative, they lend themselves to sophisticated statical
analysis.

39
 2) CONCEPTUAL FRAME WORK

VENDING MACHINE
Godrej has launched their wide range of Hot Beverage’s Digital
Vending Machines in NEEMRANA City. So, Firstly I was asked to do
marketing survey on the available products of the competitors to identify the
need of customers in the market. The Godrej has following models in their
Vending Machine’s product line:-

VENDING
MACHINE’S

Minifresh Minifresh
2CVM 3300 4400

40
 AUDIO VISUAL SOLUTION
Godrej has launched their wide range of AUDIO VISUAL
SOLUTION in NEEMRANA City. So, Firstly I was asked to do marketing
survey on the available products of the competitors to identify the need of
customers in the market. The Godrej has following models in their audio
visual solution product line:-

AUDIO VISUAL
SOLUTION

VISUALISER /
PROJECTORS DOCUMENT
DISPLAY
CAMERA

PANABORD/I VIDIO AUDIO

NTERACTIVE CONFERENCING CONFERENCING
BORAD

I have done survey for the need/demand in the market for these products
equally. I asked to do the market survey to know the actual need of the
Digital Hot Beverage’s Vending Machines and audio visual solution in
different types of categories divided in Hotels, Govt., Construction,
Financiers & Misc. The sample size was taken of 80 respondents.

41
 My major focus was on the factors that were influencing the need in
the market for the Digital Hot Beverage’s Vending Machines and audio
visual solution. My sample plan was to capture the information of the
different categorized segments of industries.

I have got good responses majority was positive.

My chosen areas for my project were whole Neemrana, Behror,

shahjahnpur city and nearby that where these types of segments like Hotels,
Construction Sites, Financiers, Banks, Govt. & Private Firms industries
were located.

3) LITERATURE REVIEW

The project report on “Brand Awareness” of Godrej’s Hot Beverage

Vending Machine and audio visual solution in Neemrana and nearby
Neemrana city. I through undertook the project by the help of Mr. Vikas
Srivastava, Branch Head of Prima Division in Godrej & Boyce Mfg. Co.
Ltd., Jaipur.

SCOPE OF THE STUDY

1. The study will help the company to know the level of awareness of
Godrej’s Hot Beverage’s Vending Machine and marketing of audio
visual solution in Neemrana and nearby areas of Neemrana city.

2. Study will help the company to know the customer profile.

3. The company can find out where their competitors stand.

42
 PRODUCT PROFILE

Vending machine

Known for providing world-class products. Godrej Prima Vend is no

exception. Its compact size and eye-catching colors compliments the
aesthetic appeal of any office.

Available in 2, 3 & 4 Canisters, PrimaVend offers fine hot beverages like

Coffee, Tea, Hot Chocolate, Soup and as many as 16 flavors at the touch of
a button.

Leading edge technologies, stringent quality control and excellent After-

Sales-Service are the key ingredients that have made Godrej a trusted name.
PrimaVend Vending Machine is an epitome of the same quality and
assurance.
New Coffee Vending Machines that we avail comes with 5 options to
provide more flexibility to the user. High quality of raw materials and
leading edge Technologies ensures that our new Coffee Vending Machines
are up to the mark and highly efficient.

Features:
• Digital microprocessor controlled.
• Scale resistant food grade polymer boiler to eliminate corrosion.
• Openable polymer boiler to facilitate easy cleaning
• Easy to clean unique mixing system design for excellent creama and
taste
• Unique canister design for consistent dosages.
• Beverage circuit parts made of food grade material
• Capable of handling voltage fluctuation.
• Highly durable and reliable
• Low power consumption
• Widely used in offices, canteens and cafeteria

43
 2 CVM ( 2 Canister Vending Machine):-

FEATURES 2 canisters

Size-Dimension 655mm*230mm*430mm
(H*W*D)
Main power 15A, 230V,50Hz
Supply
Power supply SMPS
Operating 110 to 300V
Voltage Range
Weight 23 Kg
Indicator 1 line LCD
Ups per Min. 5-6 cups/min
Mix System Whipper motor Initial startup 7-8min
Half cup/full Programmable Time
cup Option Water supply 1. On line
Power 1.0 Unit option (in 2. Bubble top
consumption at different Models) 3. external pump
peak output 4. Inverted bubble
Buttons on 1.) Tea 2.) top
Control Panel coffee Heater 2Kw
3.) Flav3 4.) Boiler capacity 1.4 Ltrs.
Flav4 Canister carrying 1.7Ltrs.
5.) Temporary capacity
Count Max & Min temp 80°C to 90°C
6.) Permanent Setting
Count
7.) Rinse

44
Salient Features:

• Smallest footprint of the machine in the industry

• Designed to withstand wide range of voltage fluctuation
• Low downtime of machines
• Use of flow control (adjustable) valves for enhanced consistency
• Use of regulated and low voltage to drive motors and valves for enhance
consistency and safety
• Unique open able hot water tank to enable cleaning and prevention of scaling
and microbial growth
• Food grade material used in the food circuit of the machine meet global
standards
• Designed to prompt periodic rinsing to prevent microbial growth

• Designed to enable quick and thorough cleaning

Minifresh 3300 ( 3 canister vending machine)

Features

 Compact Foot Prints

 High Speed Whipping for Creamier Coffee
 Inbuilt Thermostat for uniform Temperature
 High Degree of Consistency in every Cup
 Digital Micro Processor based control
 Inbuilt Voltage Regulator for voltage fluctuation
 Built in Digital Counter
 Full Cup and Half Cup settings
 One Year Warranty
 Nationwide Service Network (Supported by Godrej)

45
Technical Specifications:

 Three Cansiter (Food Grade Plastic)

 Separate Hot Water option
 1.75 litre Canister Capacity
 40 Kgs approx.
 230 Volts 50 Hz
 Dispensing Rate of 4 cups per minute

Salient Features:

 Smallest footprint of the machine in the industry

 Designed to withstand wide range of voltage fluctuation
 Low downtime of machines
 Use of flow control (adjustable) valves for enhanced consistency
 Use of regulated and low voltage to drive motors and valves for
enhance consistency and safety
 Unique open able hot water tank to enable cleaning and prevention of
scaling and microbial growth
 Food grade material used in the food circuit of the machine meet
global standards
 Designed to prompt periodic rinsing to prevent microbial growth

Features of 3 canister vending machine

FEATURES 3 canister vending machine

DIMENSIONS (H*D*W) 630×250×475mm

WEIGHT 17.5Kg
BOILER CAPACITY 1.75 Liter
CONTANERS CAPACTY 1.7 Liter
NO OF PRODUCT CONTAINERS 3
NO OF MIXERS 3
HEATER RATING 2KW
COUNTER TEMPORARY & PERMANENT
COUNTER IN SOFTWARE
POWER SUPPLY 230V/50Hz/15A
OPERATING VOLTAGE RANGE 100V TO 300V

46
POWER CONSUMPTION 2.1KWmax, 1 Unite per day max
INITIAL STARTUP TIME 7 min
CUP VOLUME 90ml
DISPENSING RATE 5 cups/min
WATER CONECTION On-line / Bubble top/ Pump
BEVERAGE VARITENT 6 option settable
HOT WATER NO
INDICATOR Double line Display
Yellow & Green
INTERFACE Keypad, direct select
PRODUCT & TEMPERATURE On board with password protection
SETTING

4 cvm ( 4 canesteer vending machine):-

47
Salient Features:

• Smallest footprint of the machine in the industry

• Designed to withstand wide range of voltage fluctuation
• Low downtime of machines
• Use of flow control (adjustable) valves for enhanced consistency
• Use of regulated and low voltage to drive motors and valves for
enhance consistency and safety
• Unique open able hot water tank to enable cleaning and prevention of
scaling and microbial growth
• Food grade material used in the food circuit of the machine meet
global standards
• Designed to prompt periodic rinsing to prevent microbial growth
• Designed to enable quick and thorough cleaning

FEATURES 4 canister vending machine

DIMENSIONS (H*D*W) 632×300×473mm

WEIGHT 19.4Kg
BOILER CAPACITY 1.75 Liter
CONTANERS CAPACTY 1.7 Liter
NO OF PRODUCT CONTAINERS 4
NO OF MIXERS 4
HEATER RATING 2KW
COUNTER TEMPORARY & PERMANENT
COUNTER IN SOFTWARE
POWER SUPPLY 230V/50Hz/15A
OPERATING VOLTAGE RANGE 100V TO 300V
POWER CONSUMPTION 2.1KWmax, 1 Unite per day max
INITIAL STARTUP TIME 7 min
CUP VOLUME 90ml
DISPENSING RATE 5 cups/min
WATER CONECTION On-line / Bubble top/ Pump

48
BEVERAGE VARITENT 8 option settable
HOT WATER Yes
INDICATOR Double line Display
Yellow & Green
INTERFACE Keypad, direct select
PRODUCT & TEMPERATURE On board with password protection
SETTING

Godrej Vending offers wide variety of beverages dispensed at the touch of

the button. Whether for a quick pick-me-up or a soothing cup of relaxation
we have something for everyone. The invigorating aroma and great taste of
the beverages keeps you happy and energetic.

UPCOMING VENDING MACHINE IN NEAR FUTURE

Water vending machine

Caramba – 5 canister hot beverage vending machine

Caramba CW – 5 canister hot beverage with cold water vending machine

Caramba H&C – 5 canister hot & cold beverage

RATES OF VENDING MACHINE

MACHINE RATES

2 CVM Rs. 15000

Minifrese 3300 Rs. 25000
Minifrese 4400 Rs. 25000

49
 PREMIXES

Godrej is a leading manufacturer of high quality table top beverage Vending

Machines for the world market in collaboration with M/s Veromatic
International BV of The Netherlands. We are also one of India’s leading
integrated Vending Service providers, using our world class machines and
refreshing beverages to provide a delightful service experience.

Tea

Premium Tea from best tea gardens with variety of flavors.

* Plain * Cardamom

* Lemon * Ginger
* Masala

50
Coffee

Delightfully flavored with strong aroma

* Classic * Instant

Creamer

Purest milk processed to retain the freshness right until it pours into your
cup.

* Normal Sugar * Low Sugar

* Diet

51
Soups

Variety of spicy soups to act as a good appetizer before your meals.

* Tomato * Mixed Vegetable

RATES OF PREMIXES

Premixes Rates /Kg VAT

paid14%
Coffee classic 195
Coffee D’ lite 190
Cardamom 240
Plain Tea 235
Leman Tea 190
Tea Bags plain(100Bags pack) 81
Masala Tea 285
Normal sugar creamer 150
Normal sugar whitener 125
Tomato Soup (500gms pack) 198
Low Sugar Dairy Whitener 240
(4% Sugar)

52
 UPCOMING PREMIXES IN FUTURE

1. Hot ‘N’ Sour soup

2. Spring Veg. soup
3. Mushroom Soup
4. Baadam soup
5. Delite cardamom
6. Hot chocolate

COMPETITORS

Local Competitors

1. Nestle ( Nescafe/ nes Tea)

2. HUL (Lipton, Bru, Brooke Bond, Taj mahal)
3. Tata café
4. café coffee Day
5. Fresh &Honest
6. Amazon/ Atlantis
7. fountain
8. Georgia
9. Americana
10.Local & regional players

International Competitors

1. N & W
2. Bianki
3. Lavatza

53
CURRENT MARKET STATUS VENDING GODREJ
AND THIRE COMPETITORS AT 31/03/2010

1 Nestle 53000
2 HUL 40000
3 Godrej 9150
4 Fresh & Honest 2500
5 CCD 9000
6 Tata Cafe 9200
7 Other unorganized 19500
player

60000

50000 Nestle
HUL
40000
Godrej
30000 Fresh & Honest
CCD
20000
Tata Cafe
Other unorganized player
10000

0
1

54
 AUDIO VISUAL SOLUTION

As an Integrated Solution provider we offer the most appropriate

technologies for various A V application be it for boards rooms, home
theatre or any other premises wide implementation. Our design and
implementation engineers would ensure that technology works seamlessly
to provide absolute comfort for users. Our post sale team would help train
you in the usage of the product, get the maximum return on investment and
peace of mind over a long time.
Our experience and expertise has been recognized by many Corporates,
Educational institutions, Government establishment, IT companies etc and
we have executed projects from small conference rooms to large turnkey
solutions.

Our tie up with internationally renowned companies such as Pansonic,

Tandberg, BenQ, Polycom, Crestron, Extron, Harmon pro etc., helps us
bring you high quality products that form the part of the solution.
Godrej provide complete audio visual solution for conferencing Rooms,
Training Rooms, Cafeterias, Auditoriums, Boardrooms, Home Theatre
Solution etc. comprising of all audio solution like P.A system, Back Group
Music Source, Dolby sound system for Auditoriums, conferencing system
etc. all video solution like Projectors plus Motonseo screens, High End
projector, Plasmas and LCD TV’s with Video conferencing etc. and also all
control system electronic equipment from a single touch panel godrej also
provide lighting controls.

RESEARCH METHODOLOGY

55
 Define research problem

Review the Literature

Design Research

Sample
Design

Collection of
data

Analysis of
data

Interpretation
& Findings
STEPS INVOLVE IN RESEARCH

56
RESEARCH OBJECTIVE:-
The aim of research is to study the “consumer response on audio video
conferencing and projectors and brand awareness of godrej vending
machine”.
The study will following highlight the objective-
1) Analysis of customer response toward godrej.

2) Competitive analysis

3) Brand awareness

4) Consumer demand

5) Dealer selection

6) Find out the various segment in Neemrana

7) Feedback of consumer related to other product using

RESEARCH DESIGN:-

A research design is a type of blueprint prepared depending on various types

of blueprints available for the collection, measurement and analysis of data.
A research design calls for developing the most efficient plan of gathering
the needed information. The design of a research is based on the purpose of
the study.

During our descriptive study of CONSUMER RESPONSE on godrej

product. we have collected data through both primary and secondary sources
primary data has gathered by visiting in various segment . Survey of
customer a structured questionnaire being administered to the respondents.

57
Research Instruments
Research Instrument calls by the name of tool of collecting the data.
As above said the researcher has chosen questionnaire as research
instrument, which gives most satisfactory results.

Universe: 80 respondents of NEEMRANA and nearby NEEMRANA

Sample Plan
In sample plan the researcher has to decide about the sample unit,
sample size, sampling procedure and contact method.

Sample unit: This part of the sample plan involve the decision about the
respondents whether Financial institutions, Hotels, Manufacturing units &
Industrial sectors, Construction houses or a combination of all of them. The
researcher has chosen combination of these as his sample unit.

Sample size: It involves researcher’s sample size decision about how many
units to be surveyed. The sample size includes 80 respondents which is
combination of different types of respondents.

Contact method: The last issue to be decided in sampling plan is to

determine the
Contact method i.e. how the selected unit be approached. Various methods
available are mail survey, telephonic survey and personal interviews. The
researcher has used personal interviews and telephonic survey as methods to
get the information and questionnaire filled.

Field Work
At the end after finishing up the problem definition and research
design, researcher conducted the actual data collection procedure. This is
called fieldwork. The researcher has encountered with an average number of
problems during his fieldwork, respondents refuse to cooperate sometimes,
unable to give proper time, not interested to meet & the bargaining nature of
the businessmen etc.

TOOLS AND SOURCE OF DATA COLLECTION

58
Observation design relates to the conditions under which the observations
are to be made. Observational design in respect to descriptive research study,
means structured or well thought out instruments for collection of data.Data
Collection is integral part of the marketing research. There are several ways
of collecting the appropriate data, which differ considerably in context of
money costs, time and other resources at the disposal of the researcher. Data
can be obtained from two important sources:

i) Secondary data
ii) Primary data.
Secondary Data
Secondary data are those, which have already been collected by some one
else, so researcher collected information from following sources like :

1. Google.com.
2. Godrej prima, jaipur

Primary Data

The primary data are those, which are collected afresh and for the first time,
and thus happen to be in character. Primary data can be collected by various
methods i.e. by observation, self-administered questionnaire.

To collect primary data, researcher employed schedules for this survey

work. Researcher visited personally to sample units selected by me using
stratified sampling methods.

Collection of data through questionary

59
This method of data collection is very much like the collection of data
through questionnaire, with little difference which lies in the fact that
(Performa containing a set of questions are being filled in by the
enumerators who are specially appointed for the purpose. These enumerators
along with schedules, or to respondents, put to them the questions from the
Performa in order questions are listed and record the replies in the space
meant for the same in the Performa.
Sample Size.:-our sampling size around 80 in different segment in
NEEMRANA
Questionnaire
1. % of consumer have vending machine-
Option No. of Respondents
In in %
Numbers
Have 34 42.5 %
Not 46 57.5 %
have
Total 80 100%
57.50%

Not have
42.50%

Have

0 0.1 0.2 0.3 0.4 0.5 0.6 0.7

Have Not have

Series2 42.50% 57.50%

Series1

Series1 Series2

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This is our most important question as all other questions are divided on the
response of this one. According to above chart, we find that out of 80
respondents, only 42.5% (34) have vending machines while others 57.5%
(46) do not have vending machines.

If Have,
1. Vending machine which are used by consumer-
Option No. of Respondents
In in %
Numbers
Nescafe 15 44.77 %
Lipton 7 20.89 %
Bru 2
5.88%
godrej 1 2.94
(Local) other 9 26.47
Total 34

50
45
40
35
30
25 Series1
20
15
10
5
0
Nescafe Lipton bru others godrej

This chart shows that out of 34 respondents which have vending

machines, 44.77% (15) are using Nestlé’s Nescafe vending machines, while
20.89% (7) are using HUL’s Lipton, 5.88% (2) is using Bru’s, and

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2.94%(1)is using godrej while others 26.45% (9) are using vending
machines of local brands.

2. Premix are used by consumer-

Option No. of Respondents
In in %
Numbers
BRU 2 5.88%
HUL 7 20.58 %
NESTLE 24 70.58%
GODREJ 1 2.94
TOTAL 34
80
70
60
50
40 Series1
30
20
10
0
Bru HUL nestle godrej

According to above chart, out of 34 most of the respondents, 70.58%

(24) are using Nestle’s premix, 20.58% (7) are using HUL’s, while 5.88%
(2) is using Bru’s premix,2.94% (1) is using godrej premix presently at their
workplace.

62
 3. Consumer aware about vending machine-
Option No. of Respondents
In in %
Numbers
NO 23 67.64 %
YES 11 32.35 %
Total 34

80
70

60
50
NO
40
Yes
30

20
10
0
1

Since Godrej’s Digital Vending Machine is in introductory stage in

Neemrana market, therefore out of 34 respondents, only 32.35%, i.e., 11 are
aware of the product, while mostly 67.64%, i.e., 23, are not aware about the
Godrej’s Digital Vending Machine.

4. Consumer are satisfied with the services and hygiene provided by the
existing vendor-
Option No. of Respondents
In in %
Numbers
Average 11 32.35 %
Satisfied 19 55.88 %
Dissatisfied 4 11.76%
Total 34

63
 dissatisfied
Avarage

Satisfied

Out of 34 respondents which have vending machines, 55.88% (19) are

fully satisfied by the services and hygiene provided by the existing vendors
to them, 32.35% (11) have average satisfaction while 11.76% (4) are not
satisfied.

5. How is the taste of beverage(s) provided by the existing vending

machine?
Option No. of Respondents
In in %
Numbers
Good 12 35.29 %
Satisfactory 19 55.88 %
Poor 3 8.82%
Total 34

0.6
0.5
0.4
0.3
0.2
0.1
0
Satisfacto
Good Poor
ry

35.29% 55.88% 8.82%

64
 It has been seen that out of 34 respondents which have vending
machines, 55.88% (19) have the average satisfaction in the taste of
beverage(s) provided by the existing vendors (satisfactory), while only
35.19% (12) says that the taste is good, (good). But we also got some
respondents 8.82% (3) which does not like the taste of beverages provided
by the existing vending machine, (poor).

6. Mode of taken vending machine by consumer-

Option No. of Respondents
In in %
Numbers
Purchased 19 55.88 %
Rental 16 47.05 %
Total 34

0.56

0.54

0.52

0.5

0.48

0.46

0.44 1

0.42 2

P urc hased
Rental

1 2

Purchased 55.88%

Rental 47.05%

Out of 34 respondents, 55.88% (19) have their own vending machine

at their workplace, while 47.05% (16) are using vending machine on rental
basis.

65
7) For what purpose do you use your vending machine?
a)Office Purpose b)Personal Purpose c)Other

Office 23 67.6
4
Personal 2 5.88
Other 9 26.27
Total 34

O ffic e
P e rs o na l
O th er

If DO NOT HAVE,
1. No. of Consumer who fulfill there requirement by various mode-
Option No. of Respondents
In in %
Numbers
Own pantry 27 58.69 %
facility
Outsider 19 41.30 %
Vendors
Total 46

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 41.30%
Outsider
Vendors

Series2
Series1

58.69%
Ow n pantry
facility

Out of 93 respondents which do not have vending machine at their

workplace, 58.69% (27) have their own pantry facility for the fulfillment of
hot beverage requirements while 41.30% (19) take the services from outside
vendors.

2. Number of consumer prefer an in-house facility where they can get

beverages ready to serve-
Option No. of Respondents
In in %
Numbers
YES 24 52.17 %
NO 22 47.82%
Total 46

0.53
0.52
0.51
Series1
0.5
Series2
0.49
0.48
0.47
0.46
0.45
YES NO

67
 According to this chart, out of 46 respondents, 52.17% (24) prefer in-
house facility where they can get beverages ready to serve, while 47.82%
(22) do not show their interest towards an in-house facility.

3. Which vending machine you prefer at your workplace?

Option No. of Respondents
In in %
Number
s
Godrej 18 39.13 %
Nescafe 13 28.26 %
Lipton 6 13.04%
Not interested 9 19.56%
Total 46

Not interested

Lipton

Nescafe
Series2
Series1
Godrej

0
0.1 0.2 0.3 0.4

Godrej Nescafe Lipton Not interested

Series2 39.13% 28.26% 13.04% 19.56%

Series1

Here we can see that out of 46 respondents which do not have vending
machine, 39.13% (18) shows interest in taking services of Godrej’s Vending
machine at their workplace, 28.26% (13) shows interest in Nescafe’s
machine, 13.04% (6) prefer HUL’s Lipton vending machines, while 19.56%
(9) are not interested in having vending machine.

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 4. % of consumer satisfied with current service provider-
Option No. of Respondents
In in %
Numbers
Delighted 10 21.73%
Satisfied 31 67.39 %
Dissatisfied 5 10.46%
Total 46

67.39%
0.7
0.6
0.5
0.4
0.3 21.73%
0.2 10.46%
0.1
0
Delighted Satisfied Dissatisfied

S eries1 Series2

As the chart shows, 12.90% (12) respondents are not satisfied by the
current vendor’s services, 65.59% (61) are satisfied, while 21.50% (20) are
delighted with the services.

5. % of consumer satisfied with the hygiene level of the beverages

currently used by them-
Option No. of Respondents
In in %
Numbers
Delighted 10 21.73 %
Satisfied 21 45.65 %
Dissatisfied 15 32.60%
Total 46

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 32.60%
Dissatisfied

45.65%
Satisfied

21.73%
Delighted

0 0.1 0.2 0.3 0.4 0.5

Delighted Satisfied Dissatisfied

Series2 21.73% 45.65% 32.60%

Series1

Series1 Series2

On the basis of this chart we can say that only 21.73% (10) are
delighted with the hygiene level of the beverages consumed by them,
45.65% (21) are satisfied while 32.60% (15) are

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 FINDINGS
 Large number of government & private organization uses Vending
Machine.

 Customer think that brand name of the company can influence their
purchase decision.

 Some of the respondents in the survey were found reluctant about

giving details to us.

 We found Lipton, Nestle (Nescafe) and local brands as main

competitors.

 Most of the users are ready to switch their machines due to

unsatisfactory services of current vendors.

 Price and service provided are major attributes that affect customer’s
purchase decision.

 It has been seen that most competitors are making their vending
machines available at rental basis.

 Most of the respondents are not aware about the Godrej’s vending
machine.

 Most respondents want to get product demonstration.

 We found that Godrej brand name has very good image in consumer’s
and customer’s mind and they consider it as reliable brand.

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 Suggestion
· The Company should advertise its VENDING MACHINE and AUDIO
VISUAL SOLUTION as a result customer would aware about our solution.

· Today Price based competition is skyrocketing so if it is possible that

Company cut down its vending machine and premixes

· During the survey I got the demand of 2CVM so I would like to suggest to
the company provide these type of vending machine.

· The sales & marketing officer of the company should regular visit to these
places so they can easily get the requirement of the customer regarding
vending machine.

· Company should promote its vending machine through canopy.

· Company should do mall activities once in a week because it is necessary

to promote the high involvement vending product.

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 RECOMMENDATION
1) PRODUCT

 godrej should provide different outlet for different product.

2) PRICE

 Pricing structure plays an important role brand decisions. Thus

the price should be competitive or slightly lower than other
brand.

 Due to entry of domestic player in Indian market the prices are

affected. Now a days some other brands are available even at
lower prices than the our brands due to which consumers are
shifting to usage of those lower price brands.

3) PLACE

 Selection of segment always affect. It show brand equity. In

kota godrej have major segment is government, railways
canteen, coaching etc.

 Distribution network of vending should be proper other wise

some times due to the unavailability promotion are affected.

4) PROMOTION

 There should be more efforts and development to improve the

quality of promotional programs.

 Provide some offer to the customer.

 Campaigning can improve the awareness.

 Attractive poster of product should be placed at a number of

places.

73
 Limitation
Every research has it own limitation. It is not possible that a
research is accomplished without having bounding and limitation.
There are always some short comings which come into the way of
accomplishment of a particular research study. It is almost
impossible for research to get away from it.
Following are the few limitation of the particulars research study.

· In the particular research the study duration was limited to time of

a few weeks, so having a limited time span of work on that project.
· Some time the costumer does not reveal the correct information
so biases come.
· The life of the people in metropolitan cities is running so fast.
They don’t have much time to give reply.
· The administrator or vending and AV solution incharge of target
places are not easily prepared to tell about the vending and AV
solution information which they using.
· This fieldwork is confined to a single city neemrana only
therefore study does not reveal the exact market condition.
· Mostly people are not much aware about the advanced
Vending machine.
· Human error is unavoidable.

74
 CONCLUSION
At the time of survey it was found that some of the Hospitals, industry,
Banks, places owners using these vending product and some are not. All the
hospitals, industries, Bank places owners who are using any type of vending
product, they all are really appreciate the GODREJ vending product and
implemented in their places. I felt so wonderful to see the brand loyalty of
the customer towards the product of GODREJ.
The project has been successfully completed and it is helped us to
understand the mindset of the respondents and the ways that an organization
should follow to always retain their customers.
This project can help the organization to get clear insight about the customer
taste and preferences. Thus helping the organization to exist successfully in
the business environment.

75
 Questionnaire for those who do not have Vending Machine
1) Which hot beverage(s) you are using at your workplace?
I. Tea
II. Coffee
III. Soup
2) How do you fulfill your Tea/ Coffee/ Soup requirements?
I. Own pantry facility
II. Outsider Vendors
III. Others (Please Specify)…………………………………………
3) What is the staff strength of your organization?
I. Below 15
II. 15-30
III. 31-50
IV. Above 50
4) How much is the daily consumption of beverage(s) in cups?
Tea Coffee Soup Total

5) What are the monthly costs incurred on hot beverage(s)?

Tea Coffee Soup Total

6) Would you prefer an in-house facility where you can get beverages
ready to serve?
I. Yes
II. No
7) Which Vending Machine you prefer at your work place?
I. Godrej
II. Georgia
III. Americana
IV. Others (Please Specify)………………………………….

8) Which flavor would you prefer?

Ginger Cardamom Lemon Others(Please
Tea:
Specify)
Masala Plain Teabag
Coffee Classic Coffee Classic Others (Please Specify)
(NDC)
76
 Coffee:

Soup:
Tomato Mix Veg. Sweet Corn Others(Please
Specify)
Whitener: Normal Sugar Low Sugar Dairy Others (Please Specify)
Dairy Whitener Whitener (LSDW)
(NSDW)
9) Are you satisfied with the current services provided by the vendor/
Pantry?
I. Delighted
II. Satisfied
III. Dissatisfied
10) Are you satisfied with the hygiene level of the beverages
consumed by you?
I. Delighted
II. Satisfied
III. Dissatisfied
11) Are you aware of the benefits of the Godrej Vending Machine?
Parameters Yes No
Hygiene
Service
Cost

12) Do you want Godrej to send proposal for:-

I. Outright purchase of Vending Machine with Premix
II. Rental Offer of Vending Machine with Premix

Questionnaire for those who have Vending Machine

1) Which Company’s Vending Machine you are using & which model?

77
 I. Godrej
II. Georgia
III. Americana
IV. Others (Please Specify)………………………………………

2) Which Company’s Premix you are using presently at your workplace?

I. Nestle
II. HUL
III. Godrej
IV. Others (Please Specify)………………………………………..

3) Which flavors are you using-

Ginger Cardamom Lemon Others
(Please Specify)
Tea: Masala Plain Teabag

Coffee Classic Coffee Classic Other (Please Specify)

(NDC)
Coffee:

Tomato Mix Veg. Sweet Corn Other

So
up:

Whitener: Normal Sugar Low Sugar Daily Other (Please Specify)

Daily Whitener Whitener (LSDW)
(NSDW)
4) How much is the daily consumption in cups?
Tea Coffee Soup Total

5) Are you aware of the Godrej Digital Vending Machines?

I. Yes
II. No
6) Are you satisfied with the services and hygiene provided by the
existing vendor?
I. Satisfied

78
 II. Average
III. Dissatisfied
7) How is the taste of beverage(s) provided by the existing Vending
Machine?
I. Good
II. Satisfactory
III. Poor
8) Through what mode have you taken the vending machine?
I. Purchased (Cost & Date of Purchase)
…………………………………………………………………
……………………
II. On Rental Basis ( What is the Rental Offer)
…………………………………………………………………………
……………
9) What is the cost of premixes?
Type Cost per Kg. (in Rs.)
of Premixes

10) Are you aware of the benefits of the Godrej Vending Machine?
Parameters Yes No
Hygiene
Service
Cost

11) Do you want Godrej to send proposal for-

III. Outright Purchase of Vending Machine with Premixes
IV. Rental Offer of Vending Machine with Premixes
III. Proposal for Premixes

BIBLIOGRAPHY

79
BOOKS:-
· Philip Kotller & Keller
· C.R. Kothari
· Sangeeta Agarwal

WEBSITES:-
· www.godrej.com
· www.google.com
· www.answers.com

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