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    Matriks SWOT

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    Rizeki Muliawati
    1. The document analyzes the SWOT matrix of a production company. The company's strengths include owning its production facility, having BPOM permits for its products, and a good company image. Weaknesses include lack of labor selection and potential shortage of raw materials. 2. Opportunities include potential outside labor, marketing beyond town/island, and increasing demand around holidays. Threats include purchases close to expiration dates, competition from similar products, collusion with distributors, and unstable tastes. 3. The matrix identifies strategies to leverage strengths and opportunities, such as using the factory location for holiday demand, and strategies to mitigate weaknesses and threats, such as adding experienced labor to address competition.

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    Matriks SWOT

    Uploaded by

    Rizeki Muliawati
    43 views1 page
    1. The document analyzes the SWOT matrix of a production company. The company's strengths include owning its production facility, having BPOM permits for its products, and a good company image. Weaknesses include lack of labor selection and potential shortage of raw materials. 2. Opportunities include potential outside labor, marketing beyond town/island, and increasing demand around holidays. Threats include purchases close to expiration dates, competition from similar products, collusion with distributors, and unstable tastes. 3. The matrix identifies strategies to leverage strengths and opportunities, such as using the factory location for holiday demand, and strategies to mitigate weaknesses and threats, such as adding experienced labor to address competition.

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    1. The document analyzes the SWOT matrix of a production company. The company's strengths include owning its production facility, having BPOM permits for its products, and a good company image. Weaknesses include lack of labor selection and potential shortage of raw materials. 2. Opportunities include potential outside labor, marketing beyond town/island, and increasing demand around holidays. Threats include purchases close to expiration dates, competition from similar products, collusion with distributors, and unstable tastes. 3. The matrix identifies strategies to leverage strengths and opportunities, such as using the factory location for holiday demand, and strategies to mitigate weaknesses and threats, such as adding experienced labor to address competition.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    43 views1 page

    Matriks SWOT

    Uploaded by

    Rizeki Muliawati
    1. The document analyzes the SWOT matrix of a production company. The company's strengths include owning its production facility, having BPOM permits for its products, and a good company image. Weaknesses include lack of labor selection and potential shortage of raw materials. 2. Opportunities include potential outside labor, marketing beyond town/island, and increasing demand around holidays. Threats include purchases close to expiration dates, competition from similar products, collusion with distributors, and unstable tastes. 3. The matrix identifies strategies to leverage strengths and opportunities, such as using the factory location for holiday demand, and strategies to mitigate weaknesses and threats, such as adding experienced labor to address competition.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    a.

    Matriks SWOT
    Tabel 1. Matriks SWOT
    Strength (S) Weakness (W)

    IFE
    1. Production house is self-owned so the cost of rent 1. In labor recruitment, there’s no selection on the
    is not there just pay taxes and building first place, so that it will has a possibility of less-
    retribution.Lokasi pabrik strategis yaitu dekat experienced labor
    dengan kota malang 2. The used raw material could be rare
    2. The products sold have got BPOM permit 3. Less of human resources management because
    3. Has a good company image in the society only use 25 labors for production process.
    EFE environment
    4. The production is done by giving the priotiry to
    quality

    Opportunity (O) Strategy S-O Strategy W-O


    1. Add the chance of outside labor 1. Use the strategies location of factory, it means 1. In labor recruitment, there’s no selection on the first
    3. Marketing has reached out of town and out of that the factory location is near with the Malang place, so that it will has a possibility of less-
    island city, so that company could fulfill the demand of experienced labor (W1,O1)
    4. The always increasing demand toward eid fitr day their product toward eid fitr day or big day 2. No government policy for the used raw material
    or big day celebration of celebration of religions (S2, O3) which will reduce the supply of raw materials (W2,
    5. No government policy for the used raw material 2. Use the marketed product that has had the BPOM O4)
    6. Marketing technology is done through the permit, so that the company will be free of using
    website, online, and ads the marketing through wbesite, online, and ads
    (S3, O5)
    Threat (T) Strategy S-T Strategi W-T
    1. The purchasing is close with the expired date 1. Use the good company image in society that could 1. Add the labors who have more experience in their
    2. There is a competition with the others same kind minimalize the competition with others same kind division so that the company will has new
    of product of brand product (S5, T2). innovations to face the competition with others
    3. There is a collusion with the certain distributor 2. More develop the good experience in innovating brand of product (W3, T2).
    4. Unstable consumen taste so that the company could make a new variation
    of taste (S4, T2).
    3. Use the “no contract-production home cost” with
    purchasing the raw material to add ne variation of
    taste (S1,T4).

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