A Research Study of Jollibee Foods Corporation 2017 - 2018: Jollibee Bida Ang Saya
A Research Study of Jollibee Foods Corporation 2017 - 2018: Jollibee Bida Ang Saya
A Research Study of Jollibee Foods Corporation 2017 - 2018: Jollibee Bida Ang Saya
A RESEARCH STUDY
OF JOLLIBEE FOODS CORPORATION
2017 – 2018
Leader:
Charlotte Diaz
Members:
Anne Abuel Mallari
Anna Liza Tubilan
Melenio Ylarde
Christine Buenafe
Jonalyn Razon
Mr. Fernando
Instructor
Description
Jollibee Foods Corporation (JFC) was incorporated on January 11, 1978. JFC and its subsidiaries
and affiliates are involved primarily in the development, operation and franchising of quick service
restaurants (QSR) under the trade names "Jollibee", "Chowking", "Greenwich", "Red Ribbon", "Yong He
King", "Hong Zhuang Yuan", "Mang Inasal", "Burger King", "Highlands Coffee", "Pho24", "12 Hotpot",
"Dunkin' Donuts", and "Smashburger".
Aside from the subsidiaries and affiliates which own and operate the JFC’s QSR trade names, the
Company's other subsidiaries include Freemont Foods Corporation, a wholly-owned subsidiary which
owns and operates Jollibee stores in Visayas and Mindanao, and Grandworth Resources Corporation, a
real estate company which owns or leases some of the properties used as store sites.
By the end of 2016, there were 978 Jollibee stores nationwide, of which 483 were franchised and 495 are
Company-owned. In international operations, Jollibee had 167 stores with 35 stores in the US, 84 in
Vietnam, 26 in the Middle East, 14 in Brunei, four in Singapore, three in Hong Kong, and one in Canada.
Aside from promoting a family oriented work environment, the brand’s values also reflect on their
advertising and marketing. Jollibee knows their target audience very well: the traditional family and all
communication materials focus on the importance of family values, making Jollibee the number one
family fast food chain in the Philippines and a growing international QSR player.
OBJECTIVES
General Objectives:
Give information about the services offer of this business.
Specific Objective:
1. To lead in product taste at all times.
2. To provide FSC excellence in every encounter.
3. To let the consumers feel the Spirit of Family and Fun.
Jollibee; Bida ang Saya
Leader:
Charlotte Diaz
Members:
Anne Abuel Mallari
Anna Liza Tubilan
Melenio Ylarde
Christine Buenafe
Jonalyn Razon
Panel:
Jollibee; Bida ang Saya
SWOT Analysis
Strengths
·Quickest Serving Time Among Other Food Industry
·Cost Saving / Systematic Food Preparation
·Option to Deliver Food to Houses, Offices, and Other Establishments
·Wide-Range of Food Options/Choices
·Customization of Meal Servings Tailor-Fit to Consumers’ Appetite
·Positions in Strategic Location in Populated Areas
·Flexibility on Preparing Food Time
Weaknesses
·Product Development for New Offering Takes Too Long / Does Not Change Products Often
·Known to Serve Unhealthy Meals
·Limited Menu Offered to Consumers
·High Employee Turnover (Operation)
Opportunities
·Growing Philippine’s Economy per Capital
·Continuous Products and Service Expansion
·Adaptation on Products and Services to Culture and Tradition
Threats
·Consumers Look for a Healthier Lifestyle
·Industrialization
·High Number of Foreign Companies Entering the Fast Food Market vs. Local Brands
·Non-Compliance to Sanitary Standards