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    InternationalMarketing Model III-1

    Uploaded by

    Mythili Karthikeyan
    This document outlines an exam for an International Marketing class, divided into three parts. Part A contains 10 short answer questions defining key terms like international marketing, tariffs, quotas, and relationship marketing. Part B has 5 longer answer questions about topics such as the basic functions and scope of international marketing, export pricing factors, and the benefits of multinational corporations accepting a global market concept. Part C consists of 4 long answer essay questions concerning the differences between domestic and international marketing, factors influencing firms to enter foreign markets, the environment of international marketing, and how international marketing research differs from domestic marketing research.

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    InternationalMarketing Model III-1

    Uploaded by

    Mythili Karthikeyan
    19 views2 pages
    This document outlines an exam for an International Marketing class, divided into three parts. Part A contains 10 short answer questions defining key terms like international marketing, tariffs, quotas, and relationship marketing. Part B has 5 longer answer questions about topics such as the basic functions and scope of international marketing, export pricing factors, and the benefits of multinational corporations accepting a global market concept. Part C consists of 4 long answer essay questions concerning the differences between domestic and international marketing, factors influencing firms to enter foreign markets, the environment of international marketing, and how international marketing research differs from domestic marketing research.

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    This document outlines an exam for an International Marketing class, divided into three parts. Part A contains 10 short answer questions defining key terms like international marketing, tariffs, quotas, and relationship marketing. Part B has 5 longer answer questions about topics such as the basic functions and scope of international marketing, export pricing factors, and the benefits of multinational corporations accepting a global market concept. Part C consists of 4 long answer essay questions concerning the differences between domestic and international marketing, factors influencing firms to enter foreign markets, the environment of international marketing, and how international marketing research differs from domestic marketing research.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    19 views2 pages

    InternationalMarketing Model III-1

    Uploaded by

    Mythili Karthikeyan
    This document outlines an exam for an International Marketing class, divided into three parts. Part A contains 10 short answer questions defining key terms like international marketing, tariffs, quotas, and relationship marketing. Part B has 5 longer answer questions about topics such as the basic functions and scope of international marketing, export pricing factors, and the benefits of multinational corporations accepting a global market concept. Part C consists of 4 long answer essay questions concerning the differences between domestic and international marketing, factors influencing firms to enter foreign markets, the environment of international marketing, and how international marketing research differs from domestic marketing research.

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    JAYA COLLEGE OF ARTS AND SCIENCE

    THIRUNINRAVUR – 602 024

    INTERNATIONAL MARKETING

    CLASS : II M.Com MAX MARKS : 75

    TIME : 3 hrs

    PART - A (10*1 = 10)

    Answer any TEN Questions

    1. Define International Marketing .


    2. Define Tariff .
    3. What are Quotas?.
    4. Define ‘Balance of Payment’?.
    5. What are the important components of economic environment?.
    6. What is meant by global marketing management?
    7. Define TQM .
    8. What is meant by relationship marketing?
    9. What is meant by collaborative relationship?.
    10. Define strategic International Alliances.?
    11. Define Marketing Information Systems?
    12. What is marketing Research?

    PART – B (5 * 5 = 25)
    Answer any five Questions

    13. Explain the basic functions of International marketing?


    14. Write in detail about the scope of international marketing?
    15. What are the factors determining the export pricing for a exportable products of a firm?
    16. State the difference between the balance of trade and balance of payment?.
    17. Briefly describe the international legal environment of the business.
    18. Discuss the benefits of MNC of accepting global market concept.
    19. What is the importance of collabrative relationships to competition?.
    20. What are the characteristics of marketing informtaion systems..
    PART – C (4 * 10 =40)

    Answer any FOUR Questions

    21. Bring out the differences between domestic marketing and international marketing?.
    22. Explain the factors which influence a non exporting firm to foray into foreign market.
    23. Give a brief note on the environment of international marketing.
    24. International marketing research and market research synonyms Explain.
    25. Explain strategic planning and how does international marketing differs from domestic
    marketing.

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