CHAPTER – I

INTRODUCTION AND DESIGN OF THE STUDY

1.1 INTRODUCTION

Dealer is a person or firm engaged in commercial purchase and sale. Dealer may signify
firms that buy or resell products at retail or wholesale basis. A producer cannot sell all his
products directly to consumer, he has to depend upon intermediaries to push, off, his
products. A dealer is an intermediary who helps to market a product. A dealer is one who
purchase and sells products. A dealer may be a wholesaler or a retailer or a distributor or any
agents.

The volume of sales depends on the efficiency of a dealer who assesses the psychology of
consumers and takes appropriate steps to sell a product. It is the dealer who suggests to the
manufacturers the suitable media of advertisement and other promotional tools. Dealers are
searching for new marketing strategies to attract and hold customers. Dealers include all
activities involved in selling goods and services to those buying for resale or business use.
Dealers buy mostly producers and sell mostly to retailers or industrial consumers.

Dealer Satisfaction
Dealer wants high marginal gain from manufacturers. The main objective of
dealership is earning profits. Dealership business is different from other business. The
peculiar feature of a dealer is dealing with one or more similar products. Dealers earn
commission for goods sold from the manufacturers. The commission depends upon the value
of sales both cash and credit. Now a days the demand for cement increases every year.

The manufacturers are not able to cover all the consumers directly. With the help of
dealers only they can reach the consumers. Dealer excepts income from business because
there is some guarantee of getting more commission from this business. Dealers demand
more commission from the manufactures, they cover the entire market within their locality.
They also sell cement in credit to regular customer.
Prompt delivery
For every business competition is inevitable, Knowledge, about the direct, reasonable
price, prompt delivery etc., are the only ways in which one can attract more consumers.
Delivery of every goods to the place of consumers will attract every consumer. When there
is a delay a small delay of one or two days or even hours may cause a great set back in
consumer satisfaction.

There are various ways we can satisfy the consumers. One among them is a regular
supply and prompts delivery of goods to customers. Even though quality is excellent and the
price is reasonable we cannot satisfy the consumers, unless there is prompt delivery of goods.
Immediate realization of money after sales
Dealers will get their commission immediately after every sale. This will motivate
the dealers to increase the sales volume. The sales are increased then income will also be
increased. Generally commission will be paid in every month or for every sale. “More sales
more commission and less commission” is the doctrine of dealership.

Credit facilities
Business is based on bonafide good faith, confident and mutual trust. Long ago
business was based on cash basis. But now business is based on mercantile basis (Credit
basis). More over cash basis of business in also not possible for every business because of
want of funds. Mercantile basis of business is globally accepted and very easier for the
business people.

Credit facilities to regular customer and genuine consumers will enhance the business.
There some consumers who buy mostly in credit and make their payment at regular intervals.
There is some agreement between the buyer and seller for a credit purchase. This agreement
also covers terms of payment trade discount, cash discount etc., for the smooth ant regular
payment of cash. Credit facility system is beneficial to both the buyers and sellers. There will
be tremendous improvement on both the sides. Allowing credit to consumers is also useful
for growth and expansion.

Gifts from the company

Some reputed companies will provide a number of gifts to its dealers and distributors.
Their gifts are allowed to improved sales in all areas. Dealers will be much motivated when
gifts are offered by manufactures. Gifts are a special kind of incentives, which will pursue
the dealers to increase their sales.
 The main objectives of offering gifts to dealer and distributors are to enhance or
improve sales to the maximum level. The competition can be easily managed when gifts are
offered to dealer; the number of types of gifts is as follows.

 Value of sales in Rupees.

 Value of sales in units
 Seasonal gifts.
Gifts to dealers will play a greater role in marketing. This will motivate the full
dealers to do better and this will also encourage better sales.

Individuals or firms buy goods from a manufacturer or distributor for wholesale

and/or retail reselling. A dealer is a principal part of the business and not an agent other than
distributors) the dealers became important when communications were difficult with
consumers and it was very important to have anaim of distribution. The dealers help the
manufacturers by developing the policy of manufacturers according to the demand and
support them in creating the markets for their goods. The dealers also exempt the
manufactures from importance of having sales department. The manufactures are not forced
for the task of collecting and securing orders and the numbers of accounts they have to open
are lesser compared to dealing directly with the customers. Dealer usually enters in to
advance contracts for supply of goods with the results the manufactures do not stock up
heavy goods. The dealers in close contact with consumers so they are the best people to
advice the manufacturer by giving proper feedback about the customer’s requirements. The
dealer occupies a very important position; He not only assists the manufacture but also acts as
the link in the chain of distribution between the manufacturer and consumers, for which
purpose the dealer maintains an efficient and comprehensive firm. The dealer can evaluate
the public and mass demand and see that marketable goods are manufactured in right
quantity, thus protecting the manufacturer from wasteful and general production as well as
the consumer against goods which are neither satisfaction nor dissatisfaction of good value.
Large manufacturer’scounts on dealer to sell their products, therefore cordial relations are
most important to them. Every manufactures thus wants to motivate his distribution channel
to sell more of their products. Here the manufacturer must recognize that dealers are
themselves business men and must be viewed as customers and human beings rather than
mechanical entities for flow of his products. The dealers are interested in maximizing their
profits and thus good dealer relations can be achieved if the manner is clear to his dealers in
his attitude. For example- salesmen of some manufactures dump their products on dealers
through belligerent selling and extended marketing. Thereafter, the dealer finds difficult to
sell when stocks are lying at heavy on his hands and he cannot sell those products adequately.
Advertising of the products is the field of the concern the manufacturer should supply his
dealers with promotional material.They should communicate to them as frequently as
necessary to show that the manufacturer is there to help the dealers to sell and thus makes
profit for them. Adequate trade discounts, display facilities and contests among the dealers
are encouraged to motivate them towards better results. The manufacture should recognize
that the company dealers are more valuable assets. If they are assisted with promotional help
they will appreciate the efforts and would be more in demand to support the organisation
campaigns in advertising. Satisfaction in level of individuals felt state resulting from
company’s products comprehend performance in relation to the person’s expectations.
Satisfaction is a procedure of the difference between the perceived performance and actual
expectations. Company seeks to win in today’s market. They must track their expectations;
perceive company performance and dealers satisfaction.

Dealer satisfaction and dissatisfaction is not just by analyzing complaints and

customers suggestions. When we treat dealer’s complaints as minor they will be made to feel
inferior which actually results in fewer dealers for the company. Instead of using complaints
as a parameter of judging dealer satisfaction by conducting periodic survey it’s better to find
out the opinion in order to get accurate results. Exclusive dealers help in bringing dealer
satisfaction. Many dealers are more comfortable in exclusive channels for their products and
services. This is a strategy in which the manufacturer allows only certain concerns to carry its
products. Exclusive agreements are appreciated by dealers. This is an agreement where the
manufacturer expects that these dealers should not keep competitors products and that
strategy is very popular amongst the dealers.

1.2 COMPANY PROFILE

Incepted in the year 1983 Nandi Pipes Private Limited is perceived as the most
promising Manufacturer, Exporter and Trader firm concentrating in Pipes & Tubes. With a
powerful belief in allowing the industry with cutting-edge technology, we have administered
a broad product portfolio of best in class products, which includes PVC Pipes, PVC Sewer
Pipes and CPVC Pipes. UPVC systems are more cost efficient than conventional GI, CI or
AC systems also being light in weight, durable and noncorrosive. They are also easy to
handle, offer exceptional flow characteristics and can be conveyed and installed anywhere.
With world class quality and customized product advancement support, we enjoy the
satisfaction of millions of customers.

Currently engaged in manufacturing products for our coveted list of clients, we are
much motivated to provide forth added value. Our infrastructure is fully furnished with
compelling technologies at our research center and production base. Moreover, our daily
operations are meant on a corporate perception of integrity, which earned us milestones of
progress during our industrial presence. The unit also has world class quality assurance
systems ensuring products of uncompromising excellence, meeting all relevant 151, BS, DIN,
and ASTM standards. Additionally, our attempts to make our products available with an
attainable reach display in our close collaboration with prominent logistics businesses and
improved economic footprints.

The estimable leadership of our leader Mr. Maheshwar Reddy empowers our team
members to gain insight of the challenging production. He is supported by distinct industrial
knowledge and steers development of products with the faithful focus on quality.

PRODUCTS

Agri Cultural Pipes

Water is indispensable for agriculture. However, only 15% of agricultural land, the world
over, gets dependable water supply. In India too, only a fraction of cultivated land gets
dependable supply of water. Pipes are an effective way of overcoming the problem caused by
canal irrigation as they can be laid underground and moreover, water loss due to percolation
and evaporation is eliminated. Lift irrigation is employed to draw water from a lower to
higher level. Here, Various kinds of pipes are used. Nandi Rigid PVC Pipes with their good
quality, trouble free service, durability and economical use are a better choice than mild steel,
galvanized steel and cast iron. Slotted pipes are also being manufactured for use in digging
borewells in sandy areas. Nandi group's PVC Pipes plants are located at Nandyal, Hyderabad
and Anantapur.

Blue Casing Pipes

A unique product made from a special

uPVC compound. Both the screen and
casing pipes are available in nominal
diameter up to 250mm and can be used
upto the depths of 1200 feets.

Sewer Pipes

These pipes are used in soil and

waste discharge system inside the
building including ventilating and
rain water applications.The pipe's
surface colour is dark shade of
gray.Pipe’s are made and supplied
in nominal lengths of 4,6,8 and 10
feet either plain or with solvent
typed socket/'O' ring typed grooved
socket .
Plumbing Pipes

Smooth Bore:Ensures higher flow compared to G.I

pipeline of the same size. No clogging. Light weight, yet
strong. Easy to transport, store, handle and install.
Withstands rough handing.Rustproof:Bore diameter
remains constant.Accurate Dimensions. Ensure leak
proof. Negligible Maintenance.Rustproof leak proof
joints and bores ensure minimum maintenance.Longer
Lasting. UPVC is rustproof and has no encrustation in
the bore. Hence pipes and fittings last much longer.

Electrical Pipes

For the past three decades, it had been manufacturing

UPVC Electrical Conduits under the brand names Nandi,
Nandi Premium, Nandi Deluxe, Nandi Gold, Nandi
Platinum and Nandi Diamond using cutting-edge
technologies to keep pace with the modern technology
and the choice of the customers. The company believes
in total Quality Control measures and as a part of it each
pipe is thoroughly checked at the manufacturing stage, so
as to ensure that customer is supplied with good quality
product. The company's Electrical Conduits are of ISI
Standards and are used for domestic & industrial
purposes, the pipe sizes ranging from 16 mm to 63 mm to
outer diameter.
Product attributes

All pipes and fittings fully conforming to relevant ISI/BS/DIN and ASTM standards.
More cost effective than GI, GI and AC pipe systems due to

 Light weight and

 Ease of handling transportation and installation.
 Excellent flow characteristics.
 Virtually Maintenance free.
 Environment friendly.
 Seamless, durable and resilient.
 Non-corrosive even resistant to chemical &
 electrolytic corrosion.

Application Areas

 Portable water distribution.

 Lift irrigation
 Sprinkler & drip irrigation systems.
 Bore-wells & Domestic plumbing.
 Soil, waste and ventilation system.
 Rain water & subsoil drainage.
 Industrial effluents & waste chemicals transportation
 Cable ducting.
1.3 STATEMENT OF THE PROBLEM
Problem discovery is the first stage of any decision making and it is the main objective of
monitoring research. It is the condition causing state of unrest. Identification of the problem
is one of the main objectives of research. This study has been conducted in order to know the
dealers Opinions and satisfaction towards Nandi Pipes with reference to Karur District. The
present study is conducted to find out the main problem faced by the dealers, and the dealers’
satisfaction and opinion towards the company rules, regulations, policy toward its dealers.
And opinion about service provided by the company. So, this study is conducted to determine
the brand loyalty and key driving forces to opinions of dealers.
1.4 NEED FOR THE STUDY
In PVC Pipes industry Nandi is the market leader in Tamilnadu. As a market leader it
has its efforts to maintain its position by knowing the preferences of Dealers and customers.
The study explains the company’s continuous desire for improving dealer satisfaction. The
study also defines about services offered to the dealers so as to improve the facilities and
services provided to them.
1.5 OBJECTIVES OF THE STUDY:
 To Study and analyze satisfaction of dealers towards Nandi Pipes.
 To assess the opinion of dealers on the quality and sales of Nandi pipes in
comparison with competitors.
 To study the perception of dealers about the services provided by the company.
 To identify the new needs of the dealers to drive the Product
1.6 SCOPE OF THE STUDY
This study is on Dealers satisfaction towards Nandi Pipes with reference to Karur
District. Because, as most of the company dealers are spread over Tamilnadu. This study
attempts to bring about details regarding history, fundamental concepts. And also this
attempts to look into the profile of Nandi Pipes and dealer’s opinion about the company
product. In this research, only some of the leading dealers have been taken into consideration
because the competition lies in between these dealers and hence it will be easy to study their
opinions towards Nandi Pipes.

1.7 LIMITATIONS OF THE STUDY

1. The study was carried out in Karur Dt., hence, the results cannot be extended to
National level.
2. Few respondents were not co-operative enough owing to their busy schedule.
3. Time constraint had become a hindrance to go for large sampling.

1.8 RESEARCH METHODOLOGY

Sources of Data

The study is mainly based on primary and secondary data.

Primary Data

Data used in research originally obtained through the direct efforts of the researcher through
surveys, interviews and direct observations. Data that has been collected from firsthand
experience is known as primary data. Primary data is the data that has not been previously
published. Stratified random sample technique is planned to collect the data. To collect the
primary data a questionnaire was prepared and primary data was collected through
questionnaire method. The questionnaire was distributed to student to obtain information.This
helped in the direct interaction with the respondents. The questionnaire consists of close
handed questions and open ended question.

Secondary Data

Secondary data are those which have been already collected by someone else and which have
been passed through the statistical processes. In this study data has been taken from various
secondary sources like newspapers, internet, books, magazines, reports, publications and
journals.

Design of the Study

The descriptive research was conducted by using the procedure survey method and it is a one
form of methodology in social sciences studies.

Sample

The study does not include entire population because time required is more to find the perfect
picture. Therefore the study will survey a particular area that is Karur District.

Sample Size

This study will cover the option of 50 respondents, to find out the customer satisfaction
towards sakthi masala at Karur District. The respondent will be asked to fill the questionnaire
based on their knowledge.

Data Collection

The present study is based on the primary data collection through questionnaire from 50
respondents.

Data Collection Tools

Questionnaire: A close-ended questionnaire was used in the research. Close- ended

questions are when ask the respondent to answer the question based on the options already
given. With the provided questions and options, the respondents are asked to choose from.
Data Analysis and Method Presentation

Analysis means computation of certain measures along with searching for pattern of
relationship that exists among data group. Data analyses the data are classified under various
methods are supplemented with necessary tables and diagrams.

Research Tools and Techniques

The following statistical tools are used in this study for the purpose of analysis.

o Percentage Analysis

1.9 CHAPTER SCHEME

The current thesis is organized into five chapters

Chapter I: Introduction and Design of the Study

o Introduction
o Statement of the Problem
o Scope of the study
o Objectives of the study
o Need of the study
o Limitations of the study
o Research methodology and limitations of the study

Chapter II: Review of Literature

o The Related work and Back Ground is covered in Chapter II.

Chapter III : Profile of Study Area and Respodent

o Introduction
o Profile of the study area and respondents

Chapter IV : Data Analysis and Iterpretation

o Analysis of Data Analysis and Interpretation of collected data is done to

determine the employee job satisfaction towards his/her job.

Chapter V : Data Analysis and Iterpretation

o Introduction
o Findings
o Suggestions
o Conclusion
 CHAPTER – II

REVIEW OF LITERATURE

Philip kotler on marketing successful “go-to-market” strategies require integrating

dealers wholesalers and logistical organization. Although the overwhelming bulk (97 percent)
of goods and services is sold through dealers and wholesalers. The dealer’s product
assortment must match the target market’s expectations. The dealer has to decide on product
–assortment breath and depth

General Electric Before the late 1990s,GE operated a traditional system of trying to
load its dealers with GE applications. Then dealers access GE’s order- processing system 24
hours a day, they get GE’s best price, GE financing , and no interest charge for first 90 days.
In exchange, dealers must commit to selling 9 major GE product categories, generating 65
percent of their sales in GE products. Now GE provides internet content for each of its 1,500
online dealers.

Dealers-distributors have faced mounting pressures in recent years from new source
of competition. So when that the company provide their service at the satisfaction level of
dealers. They are processing successful in the market.

Geoff cousins managing director of Jaguar cars says “dealers satisfaction is

generate the sales growth and profitability” In schwacke’s 2007 brand monitoring survey, the
jaguar brand in Germany achieved first place for overall dealer satisfaction and improved
from last year’s result by nine places.

More than 1,000 dealers were questioned regarding their satisfaction with their brand
and Jaguar came first not only in the overall ranking but also in the important category which
showed an improvement of eight places.

Managing Director of Jaguar cars, commented: “I am delighted that both dealerships

have been recognized for the great work that they do. Its an out standing achievement to be
chosen over the tough competition from our main competitors. The level of satisfaction is
measured in six key areas: service initiation, service advisor, in-dealership experience,
service delivery, service quality and user-friendly service.
 HONDA motorcycle & scooters(HMIS) and Honda siel cars (HSCI) rank highest in
dealer satisfaction with their principals in the two-four wheeler industry segments,
respectively, according to the findings of the ‘2005 dealer satisfaction study’. The study
represents the responses of more than 1,200 two-and four-wheeler dealers to the key areas of
product, management relationship, profit margin, order and delivery, after-sales and parts
support, warranty. Ranking for the study are done at the industry segments-level to provide
comparisons among similar group of dealers.

“The industry average score of reflects a relatively low level of dealer commitment
and indicates that dealers are vulnerable to defection. Its an significant increase compared to
the 2002 study” The key building partners is to focus on the most critical areas that impact
dealer satisfaction and commitment to the manufacturer.

Mr. Lochan the managing director said “It is not surprising that dealers expect their
principals to be concerned and supportive of their profitability. However, the study clearly
reveals that dealers are equally concerned about other tactical issues such as branding,
advertising effectiveness and support in managing warranty claims”

The statement said the dealer satisfaction study conducted from October through
December 2005 covering 846 two-wheeler dealers across nine manufacturers and 392 four
wheeler dealers across eleven manufactures.

HENRY FORD, 1926 ‘business must be run at a profit, else it will die. But when
anyone attempts to run a business solely for profits and thinks not at all of the service to the
community, then also the business must die, for it no longer has a reason for existence.
Dealers are an important part of our product- led strategy. Our new product introductions will
be of mutual benefit to ford and its dealers will help strengthen our relationship.

Ford measure dealer satisfaction with all our brands and regions through various
methods. Day-to day interactions with our dealer councils and input from third- party
surveys. Dealer’s attitude survey results for 2006 reflect an improving trend for over all
dealer satisfaction

Ford annually recognizes outstanding dealer contributions to the community through

its “salute to dealers” program. The program was established in 2001 to demonstrate our
commitment to dealers who provide outstanding products and service and improve the lives
of those in need. It represents more then 6,000 dealership in ford motor company.
 Manufactures, tractors, combines and other types of farm equipment construction
machinery. 26-oct-2006 conduct dealer satisfaction study in new Holland. Study conduct
through 1800 new dealer. As a result ‘77% increase in dealers satisfaction for whole goods
ordering – processing among new Holland agricultural dealers as well as constructions
dealers.

Thousands of dollars saved by reassigning call center employer to higher value work.
Accelerating inventory improves bottom lines receiving order faster improves cash flow for
new Holland. Tim Lyon, operating director, New Holland “we have provided a modern web
based order system that makes life easier for our dealers”. We focus mainly on dealer
satisfaction because they are most valuable assets of our concern.
 CHAPTER – III

PROFILE OF THE STUDY AREA AND RESPONDENTS

(A) PROFILE OF THE STUDY AREA

HISTORY

One of the ancient cities in Tamil Nadu, Karur was ruled by the Cheras, Cholas, the
Naickers, and the British successively. There is proof that Karur may have been the centre for
old jewellery-making and gem setting (with the gold imported mainly from Rome), as seen
from various excavations. According to the Hindu mythology, Brahma began the work of
creation here, which is referred to as the "place of the sacred cow."

Karur has a very long history and has been sung by various sangam poets. In history,
it has been the battleground of various Tamil Kings like Chera, Chola, Pandya and Pallavas
because of strategic location. The district has a very rich and varied cultural heritage.

Karuvoor Thevar born in Karur is one among the nine devotees who sung the divine
Music Thiruvichaippa, which is the ninth Thirumurai. He is the single largest composer
among the nine authors of Thiruvichaippa. He lived during the reign of the great Raja Raja
Chola-I. In addition to the famous Siva temple, there is a Vishnu temple at
Thiruvithuvakkodu, a suburb of Karur, sung by famous Kulasekara Alwar [7-8th century AD]
who was the ruler of Kongu nadu. The same temple is presumably mentioned in epic
Silappadikaram as Adaha maadam Ranganathar whose blessings Cheran Senguttuvan sought
before his north Indian expedition.

Karur is one of the oldest towns in Tamil Nadu and has played a very significant role
in the history and culture of the Tamils. Its history dates back over 2000 years, and has been a
flourishing trading centre even in the early Sangam days. Epigraphical, numismatic,
archaeological and literary evidences have proved beyond doubt that Karur was the capital of
early Chera kings of Sangam age. It was called Karuvoor or Vanji during Sangam days.
There has been a plethora of rare findings during the archaeological excavations undertaken
in Karur. These include mat-designed pottery, bricks, mud-toys, Roman coins, Chera Coins,
Pallava Coins, Roman Amphorae, Rasset coated ware, rare rings etc. Karur was built on the
banks of river Amaravathi which was called Aanporunai during the Sangam days. The names
of the early Chera kings who ruled from Karur, have been found in the rock inscriptions in
Aru Nattar Malai close to Karur. The Tamil epic Silapathikaram mentions that the famous
Chera King Cheran Senguttuvan ruled from Karur. In 150 Greek scholars Ptolemy mentioned
“Korevora” (Karur) as a very famous inland trading centre in Tamil Nadu. After the early
Cheras, Karur was conquered and ruled by Pandyas followed by Pallavas and later Cholas.
Karur was under the rule of Cholas for a long time. Later the Naickers followed by Tipu
Sultan also ruled Karur. The British added Karur to their possessions after destroying the
Karur Fort during their war against Tipu Sultan in 1783. There is a memorial at Rayanur near
Karur for the warriors who lost their lives in the fight against the British in the Anglo-Mysore
wars. Thereafter Karur became part of British India and was first part of Coimbatore District
and later Tiruchirappalli District.

Karur is also a part of Kongunadu. The history of Kongunadu dates back to the 8th
century. The name Kongunadu originated from the term "Kongu", meaning nectar or honey.
Kongu came to be called as Kongunadu with the growth of civilization. The ancient
Kongunadu country was made up of various districts and taluks which are currently known as
Palani, Dharapuram, Karur, Nammakkal, Thiruchengodu, Erode, Salem, Dharmapuri,
Satyamangalam, Nilgiris, Avinashi, Coimbatore, Pollachi and Udumalpet. Kongunadu was
blessed with enormous wealth, a pleasant climate and distinct features. Kongunadu was ruled
over by the Chera, Chola, Pandya, Hoysala, Muslim rulers and finally the British.

GEOGRAPHY

District Collector is the Head of the District administration and District Collector's
Office is the centre of District Administration situated in Master Plan Complex in
Thanthondrimalai. It is nearly 6 Km from Karur bus stand and 8 Km from Railway Station on
the way to Dindigul via Vellianai.
 Karur district has 2 Revenue Divisions, 6 Taluks, 2 Municipalities, 11 Town
Panchayats and 157 Village Panchayats and 203 Revenue Villages. Karur District has 4
Assembly constituencies of which one is a reserved namely Krishnarayapuram Constituency.
Karur Parliamentary constitutes 6 Assembly constituencies, one from Tiruchirappalli revenue
district, namely Manapparai, one from Pudukkottai revenue district, namely Viralimalai, one
from Dindigul revenue district, namely Vedasandur and 3 Assembly Constituencies from
Karur revenue districts, namely Aravakurichi, Karur and Krishnarayapuram.

DEMOGRAPHICS

According to 2011 census, Karur district had a population of 1,076,588 with a sex-ratio of
1,015 females for every 1,000 males, much above the national average of 929. A total of
102,731 were under the age of six, constituting 52,969 males and 49,762 females. Scheduled
Castes and Scheduled Tribes accounted for 20.8% and .05% of the population respectively.
The average literacy of the district was 68.3%, compared to the national average of 72.99%.
The district had a total of 287,095 households. There were a total of 543,298 workers,
comprising 83,800 cultivators, 182,639 main agricultural laborers, 10,162 in house hold
industries, 231,906 other workers, 34,791 marginal workers, 2,072 marginal cultivators,
18,198 marginal agricultural laborers, 1,178 marginal workers in household industries and
13,343 other marginal workers

INDUSTRIES

Tamil Nadu Newsprint and Papers Limited

Tamil Nadu News Print and Papers Ltd., better known as TNPL the country’s largest non-
wood based paper maker was established in the early 80’s at Pugalur near Karur. It is
acknowledged as the world leader in the technology for manufacture of newsprint from
bagasse which became operational from January 1996. The productions of news print and
paper have been raised from 90000 tonnes to 180000 tonnes per annum. It is the most
Modern paper mill in the country with an unique bagasse handling and pulping system,
multifuel boilers, mechanized finishing section and a sophisticated R & D center. The
TNPL’s 6.8 metre wide paper machine from the U.K. designed for maximum, operational
since 1985, producing quality news print and printing and writing paper. TNPL produces
230,000 tons of Printing & writing paper and consumes 1 million tones of bagasse every
year.

Chettinad Cement Corporation Ltd.

Chettinad Cement Corporation Ltd was formed 1962 to cater to growing demands of cement
in the country. The manufacturing unit located at Puliyur, Karur District, in Tamilnadu
commenced production in April 1968. Apart from cement, the Chottinad House is today
engaged in activities as diverse as granite, engineering, silica, garnet, information technology,
steel & textile trading, horse breeding, plantations, shipping, transportation, stevedoring,
clearing and forwarding and logistics having a combined turnover of Rs.8500 million.

Textile Trade

On the international textile map, Karur has become synonymous with handloom “made-ups”
as Tirupur in the hosiery product. The weaving industry came to Karur from Kerala and has
earned a reputation for its high quality handloom products today. Exports of handlooms from
Karur began on a modest scale with just 15 exporters in 1975 and today Karur has hundreds
of exporters.
The handloom products being exported have been broadly classified under three heads –
Kitchen, bathroom and bedroom furnishing items. Some of the handloom made-ups exported
from Karur are Bedspreads, Towels, Floor rugs, Tea towels, Napkins, Aprons, Kitchen
towels, Pot holders Plate mats, Bath Mats, Tea mats, Curtains, Pillow, Quill covers, Shower
curtains etc., The products are exported to Europe, U.S.A., Japan, Canada, Australia,
Singapore, South Korea, South Africa and the Scandinavian countries among others. The
handloom industry in Karur generates nearly an annual turn over of Rs.2000 Crores (400
million dollars a year) through direct and indirect exports of textile goods. The development
of export as a major trade has led to the enormous growth of other allied industries like
handloom and power loom weaving units, dyeing and bleaching units, tailoring, packaging
units etc. The handloom and its allied industries provide direct and indirect employment to
over two lakh persons.

Bus Body Building Industry

District is very famous for its Bus Body building industry. In and around Karur, there are
several small and large industries catering the need within Tamil Nadu as also Outside the
state. Karur is a renowned centre for bus building industries. This is a unique feature of Karur
and almost 90% of south Indian bus bodies are being built here. The total business is
estimated to be around Rs.250 crore per annum.

Economy:

The district is potential in its economical status due to its flourishing industrial activity. It
brings about nearly 1,400 Crore of foreign Money and about a marketing gravity of Rs.2,350
Crore in the inter District and States per annum.

Employment:

This district offers day to day employment opportunities to the people at a radius of
circumference of 80 Kmrs of which the major benefits are due to the weaker sections. Current
employment generation of the district is 50,230 Nos and this employment generation is
increasing sizably due to the development after the formation of the district.