Super Asia Muhammad Din Sons Limited

PART 1:

INTODUCTION

Super Asia is engaged in producing top order home appliances in South Asia.
Recognition of its achievements in quality products are manifested in the form of
the ISO 9002 certification. The success tale spread well over 25 years when Super
Asia produced the first washing machine of Pakistan. Later on Super Asia started
producing room air coolers, gas and electric geysers.

Keeping in view the requirements and purchasing power of all the segments of the
society Super Asia has introduced different washing machines to meet their
demands. Super Asia has the honour to produce complete plastic body washing
machine for the first time in Pakistan.

Another hallmark in quality products is introducing the double action washing

technology through side and centre Plaster. In Pakistan Super Asia has not only
introduced a large range of Room Air Coolers in plastic body, but in different
sizes and values as well.

Super Asia, in order to maintain its superiority in producing public utility

products, has introduced hot and cold, and only cold water dispenser. It was an
instant success due to its design, effectiveness and affordable price amongst the
consumers. Similarly the complete range of super Asia fans is of international
standard. There are different sizes, colours in Ceiling, Pedestal, Bracket, Circu-
matic and Exhaust Fans.

Research based products of Super Asia enjoyed a sense of superiority over similar
products in the open market. The objective is, however, to offer consumers
products of international quality at affordable price and this can be judge by the
fact that they are being exported to Saudi Arabia, Dubai, Bangladesh, Sri Lanka
and Myanmar from the last so many years, and their demand is growing day by
day.

The success story of Super Asia is due to its chairman Haji Mohammad Yousaf
while Managing Director Haji Muhammad Afzal looks after the production
aspects of the factory. He has a critical approach towards the products and their
prices offered by their competitors.

Haji Muhammad Ashraf, Chief Executive of Super Asia has played a leading role
in the marketing aspects of the products. He is fully aware of modern trends in the
International Markets.

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Super Asia Muhammad Din Sons Limited

It will not be out of place to mention the services of Mr. Faisal Afzal, Mr. Abdul
Razaq, Mr. Sohail Yousaf and Mr. Umer Ashraf, that is looking after different
departments of Super Asia. These four young fellows with their higher education
and thriving on the experience of their seniors have produced excellent results.

Apart from looking after the affairs of factory, chairman Haji Muhammad Yousaf
is equally paying his attention towards religious affairs and social work. He has
constructed a Mosque; Mian Muhammad Din Trust Hospital is another example,
where free medical treatment is being provided to factory workers, and the needy
of nearby localities.

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Super Asia Muhammad Din Sons Limited

VISION AND MISSION OF SUPER ASIA:

Super Asia Electronics vision for the 21st century is to become a true global
digital leader through fast growth and fast innovation and to be known as a
company who can make its worldwide customers happy through its innovative
products and services. Super Asia has set its mid-term and long-term goal to rank
among the top 3 electronics and automobile firms in the world by 2012. We aim to
utilize our core capabilities of product leadership, market leadership and people
leadership and enhance our corporate culture of team work and fun workplace to
achieve our mission of becoming "2 by 12", that is, double our sales volume and
profit by year 2012

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Super Asia Muhammad Din Sons Limited

INTERNAL CULTURE OF SUPER ASIA

As we all know requirement of trained and experienced Professional with the

desired mindset is the need of the hour for any Organization to Survive and Grow
in this competitive environment.

To cope with the growing expectations of business and in order to give the
organization a competitive edge to the business, Super Asia have streamlined the
whole system by integrating the HR fundamentals with Information Technology
and have adopted some practices unique to Super Asia.

Super Asia as a brand and a market leader in Pakistan attracts candidates in hordes
and its Industry leadership status serves as a major factor in attracting employees.
Therefore Super Asia has the ability to hire the best in the industry.

Once these candidates are hired, they undergo and exhaustive induction
programmed for duration of 14 days under which the candidate is acquainted
which each and every aspect of the organization. A thorough integration with HR
& Business Processes takes place and the formulation of a KPI is done within
three days of taking the candidate onboard. Customer Department/Vendor
Department interaction also takes place.

Super Asia as an organization takes pride in the fact that they have the highest
manpower productivity and the lowest manpower cost in comparison to the
industry. Infect Super Asia is benchmarked in terms of manpower costing.

Employees are given a chance to visit Saudi Arabia for Ummrah on completion of
5 Years in Super Asia. Apart from this Super Asia also has a family ambassador
programmed where a dedicated mentor goes to the workers house and talks to his
family, their problems etc. and tries to make their situation better. All workers are
served lunch along with the other senior employees so that no demarcation is
made.

Infect lunch is first served to workers and then to the white collar employees. On
the first Monday of every month the workers meet the MD and 50 workers
amongst of them get awards for outstanding performance.

Besides this, there are informal clubs such as singing, games and cricket clubs
which aims at de-stressing employees and building their overall personality.

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Super Asia Muhammad Din Sons Limited

SOCIAL RESPONSIBILITY:

With the advent of globalization in Pakistan, the concept of Corporate Social

Responsibility has emerged as one of the most important aspects of corporate
behavior. Acknowledging this responsibility is crucial for an organization's
sustainable development and future access to the global market. A definite
corporate social responsibility(CSR) plan has therefore not only become an
integral part of an organization's brand building strategy, but has also emerged as
an important tool to enhance the organization's credibility, attract potential
investors and clients and employ the best of industry talent.

As a leading company in Pakistan, we at Super Asia believe that corporate

contribution to society when guided by self-interest results in long term goodwill
building, and have therefore endeavored to assume responsibility for the needs of
its people, the environment and the society. We have consistently looked beyond
its immediate business environment to address larger societal issues. This concern
springs from the belief that a true corporate vision must embrace the wider
community rather than just shareholders, customers and suppliers.

At the same time, there is nothing idealistic about Super Asia's CSR vision, nor is
it in conflict with hard-headed business sense. It is purely an understanding on
Super Asia's part that the time, resources and in-house professional expertise
invested in social development projects pay rich dividends to the company and the
communities in which it operates. Therefore at Super Asia the message is clear:
creating profits can and should go hand-in-hand with generating goodwill.

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Super Asia Muhammad Din Sons Limited

A slew of numerous initiatives have been undertaken by Super Asia ever since its
inception in Pakistan. The company has been actively involved in providing social
benefits to the disadvantaged sections of the society. We also have a focused plan
for providing health services to the under privileged children, undertake animal
health care and enhance professional skills of the unemployed youth. Super Asia
has worked jointly with different NGO’s by undertaking campaigns / activities for
the welfare and enlistment of Under privileged Street and slum children and
providing them services in the field of education, health care, shelter, vocational
training and other rehabilitation programs.

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Super Asia Muhammad Din Sons Limited

HIERARCHY OF THE ORGANIZATION

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Super Asia Muhammad Din Sons Limited

CHAIRMAN

DIRECTOR
MD PRODUCTION DIRECT IMPORT DIRECTOR MIS
MARKETING
PROCUREMENT & EXPORT & ACCOUNTING

GENERAL
MANAGER

Manager
Production
Quality
Manager
Control

Sales
Manager Corporate
Incharge

Chief
Accountant Manager
R&D

Manager
Security
Quality
Manager
Control

Purchase
Electrical Manager
Incharge

Store
Incharge

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Super Asia Muhammad Din Sons Limited

DEPARTMENTS OF SUPER ASIA

 Marketing Appliance Division:

 Production Department
 Accounts Department
 Finance Department
 Packaging Department
 Careers Department
 Trading Department
 Research and Development Department
 Human Resource Management

MARKETING APPLIANCE DIVISION

This department is having most hardworking and talented staff that remain busy in
searching new markets for its products and always initiates different production
programs to satisfy its customer needs and preferences. This Marketing
department has un-beatable marketing forces that on regular basis conduct market
surveys in order to look into Competitors position, customer’s taste, retailers and
wholesalers needs.
At time when the forces feel a change in customer preferences they immediately
undertake distinctive steps and make new sales plans. Such plans are forwarded to
each respective department by the marketing department in order to get their
requirements to make the plan successful.

PRODUCTION DEPARTMENT

Super Asia’s production department has its own distinctive qualities from one end
to last
end. At this department every worker has got very special in job training from the
seniors and remains committed in order to accomplish the given tasks successfully
either he is a part of assembling or a part of finishing section. When Research and
development designs any new feature or product, production department provides
required men power estimates to the company’s human resource department.

ACCOUNTS DEPARTMENT

Super Asia has a big accounts department working under the supervision of
Accounts Manager Mr. Muhammad Iqbal Cheema having vast experience in the

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field of accounts. Accounts Department records daily transactions of both trading

and manufacturing that prepares financial statements such as Balance sheets,
Income Statements, Cash Flow Statements, etc.

FINANCE DEPARTMENT

In Super Asia Finance department is working under the supervision of manager

Mr. Shahid and one General Manager. This department is comprised of four
sections, namely

 Budgeting Section
 Guarantees Section
 Material Planning Section
 Leasing Section

BUDGETING SECTION:
Starting with Budgeting Department that forecasts Annual Sales, Expenditures and
Costs for the company after getting production estimates and Sales plans from the
marketing and than tell the amount to be arranged for production in order to
finance Appliances production.

GUARANTEES SECTION:
Secret behind Super Asia’s success and increasing market share is its guarantees
section that actively works to get every order of the company by speedily
participating for the contract with the help of Tender Bonds of Guarantees.

LEASING SECTION:
This section works in order to fulfill the corporate production, personnel and
operational needs such as Machineries, Auto Mobiles and office equipments. It
enters into the Buying Contracts always with the one who offers best terms and
conditions as well as the best Internal Rate of Return to the Company.

MATERIAL PLANNING SECTION:

In finance department, this is the only section that is engaged in facilitating rather
entertaining the material department’s needs by arranging finances from different
sources after getting material planning purchasing plans.

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Super Asia Muhammad Din Sons Limited

PACKAGING DEPARTMENT

In Super Asia packaging department take care of all safety requirements for the
best delivery of goods to the customer and always do the final audit of the
finalized goods before distribution.

CAREERS DEPARTMENT:
Super Asia does not only take care of the internal talent rather always keep on
struggling in order to chalk out and hire the best available human resources all
around Pakistan by the help of its Career Department, which can be called a part
of Human Resource Department but has its own separate entity in the
organization.

TRADING DEPARTMENT:
As trading restriction are relaxed by most of the Asian Countries, Pakistan And
China have started sharing most their production surplus with each other, similarly
providing each other a facility to share their production technology.
As Labor and power is cheaply available in China, Super Asia has started
importing Splits and Microwaves from China in order to get competitive edge
over the competitors due to its price and cost effectiveness.

RESEARCHES AND DEVELOPMENT DEPARTMENT:

A department of active and professional people, having distinctive characteristics,
that always remains engaged in designing goods better than before. This
department experts fully co ordinate with the marketing department and very
efficiently and effectively interprets their findings for introducing new features in
the same products or designing and launching new products into the markets.
After interpreting plans and getting approvals it forwards the design and procedure
to the production department.

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Super Asia Muhammad Din Sons Limited

HUMAN RESOURCE MANAGEMENT

Manager
HRM

Assistant Assistant
Operation Documentation

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Super Asia Muhammad Din Sons Limited

AIM

“To hire, regulate and manage the factory manpower.”

The Doctrine of Employment at Will

It is a basic concept in the HR managers these days. The employees are not forced
to do a specific job; rather it is their own choice to perform something somewhere
or not. Every one is free to choose the organization and duty of one’s own
requirements and specifications.

DISCIPLINARY ACTION

The disciplinary action is taken on the following sequence:

 Verbal Warning
 Written Warning
 Suspension
 Dismissal

The HR Manager at Super Asia MDS categorizes the disobedience and unordered
works by the employees into two parts and he feels the disciplinary action
necessary to be taken in these cases:

 Dishonesty
 Outside Activity

DISHONESTY

 Stealing
 Deliberately falsifying employment record
 Concealing defective work
 Subversive activity

OUTSIDE ACTIVITY

 Strike activity

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 Outside criminal activity

 Wage garnishment
 Working for a competing organization

THEN

HR Manager must:
Take disciplinary action
Based on Fair Treatment

When rule violations are enforced in inconsistent manner, the impact is lost. It will
affect employees’ morale and manager’s competency will be questionable.

DUTIES OF HR MANAGER

Remove Insecurity/ Anxiety

The management must ensure that the employees feel sense of security and safety
for their future and job position. As the insecurity and anxiety produces problems,
so they must not be faced by employees.

Clearly justify disciplinary actions

The HR manager will clearly explain and then if necessary justify the concerned
department’s rules and regulations to the new and existing employees that may
appear inconsistent to employees and clear their minds.

Keep discipline impersonal

The Manager HR will ensure that the disciplinary actions are impersonal and their
will be no effect of personal likes and dislikes on the actions by managers and
management.

HR POLICIES AT SUPER ASIA MDS

Recruiting Process

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Fresh Recruitment

 Addition
 Against existing vacancies

Factory Orientation

Visited all shops and have understood the working environment

Briefing form Incharge on operations
Seen working of all types of machines
 Molding
 Dye Casting
 Tooling
 Grinding
 Painting
 Sheet Cutting
 Sheet Banding
Seen working of R&D
Seen purchase system
Seen assembly
Seen all stores
Collected data of employees

Pay Scales

Employees are paid salary twice a month. Also facility of advance payment of
salary is available.

Leave Policy

Not a single leave allowed to the workers.

Probation Period

The probation period at Super Asia MDS is three months.

Insurance

Insurance facility is not provided to the employees.

Social Security Fund

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Super Asia Muhammad Din Sons Limited

Social Security Fund is maintained for the benefit of employees

Pension

Pension facility is not available for employees.

Insurance

Building
Machinery
 List of all machines
 Detail of damage to machines
 Work executed by machines
Store of Finished Goods
 Photo copy of store ledger
 Sales tax return of last two months
 Auditors’ report
 Daily production stock ledger

SAFETY OF FACTORY

Premises

To secure and ensure safety of factory from the hazards of

 Fire
 Accident
 Incident
 Natural calamities
Resources Required
 Smoke and fire detectors
 Fire fighting equipment
 Fire alarm
 Fire extinguishing powder
 Water
 Baskets
 Sand
 Company owned fire fighting machinery yet to be purchased

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Other important Points

 Training for fire fighting

 Circuit breakers
 Ventilations
 Security lights
 Records (Records of training must be kept)
 Duty officers
 Patrolling of security staff (Two guards at patrolling always)
 Inflammable material
 External hazards to Company
 Vigilance
 Sign posting such as

NO SMOKING

IN CASE OF
EMERGENCY CONTACT
(Phone Numbers)
-------------
-------------
-------------

SWITCH OFF LIGHTS

BEFORE LEAVING

SALVAGE FIRST

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Security (other than factory)

 Security of Material
 Security of Men
 Security of Document
 Security of Visitors
 Security from pilferage and theft
 Security from misuse of all of above

ASSESSMENT OF NEED OF MANPOWER

&
MACHINERY FOR PRODUCTION PROCESS

A. Sheet Cutting/Processing

a) Hire Permanent Staff

 Foreman
 Purchaser
 Helper
 Scrap Godown

b) Hire Contractors

 Labor as per requirement

c) Machinery

 Press of all types

 Cutters

d) Production

 Paint shop

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B. Tool Shop

a) Task

 Development of plastic molds and dyes

 Maintenance of plastic molds and dyes
 R&D

b) Machine

 2 * EDM
 2 * CNC
 Manual Machines and Tools
 Computer with engineering
 Software

c) Employee

 Manufacturer R&D

ADMINISTRATION

The administration of the whole premises of Super Asia Mohammad Din Sons
Limited has been classified as follows:

A. Building
B. Area
C. Vehicles

BUILDING

The building administration has been given the responsibilities of the following
main projects:

 Cleanliness
 Maintenance
 Electric/Gas supplies/Water
 Fixtures
 Offices

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 Conference Room
 Toilets/Bathroom

A. AREA

 Maintenance of lawns
 Maintenance of tracks
 Cleanliness
 Entries/Exits
 Proliferation/Illumination/Lights

B. VEHICLES

 Road Worthiness/ Maintenance and use

 Record of running
 Patrol/Diesel/Lubrications and Oils
 Periodical Inspections
 Repair and Maintenance
 Tyres
 Input/Output Procedure
 Monthly Reports (Consolidated-Running Vehicles and Fuel Consumption)
 Insurance Cover –Guard against accidents
 Working/services
 Parking and parking areas

 Staff
 Visitors
 Utility/Delivery

 Drivers

 Nominal rolls
 Experience
 Dress
 Discipline
 Habits
 Duty Hours
 Over Time/Extra Duty

 Amenities

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 Electricians
 Water
 Telephone
 Gas

STAFF AT GATE

Following staff has been deployed on the gait for various functions:

A. Security Guard
B. Supervisor Internal Affairs
C. Vendor Checker

Supervisor

 Supervise all activities at main gate

 Supervise in/out of visitors
 Keep updated list of sweepers
 Keep an eye on factory premises
 Supervise in/out of customers
 Supervise in/out of vendors
 Record in/out of vehicles
 Controls movement of vehicles through security staff
 Maintain list of approved vendors
 Control drivers and appoint them at different duties
 Ensure proper route for drivers
 Keep an eye on vans and cars
 Car drivers must be with their cards and licenses
 Will maintain following record

a) Visitors’ Book

S/No. Date Name Guest of Time in Time out Signature

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Super Asia Muhammad Din Sons Limited

Guest will be politely asked to tell about the required person. Permission will be
obtained from the employee about the guest. After permission guest will be sent to
him and a record of the time of entrance will be recorded. After end of meeting the
time of exit will be recorded as well.

b) Vehicle in/out register

S/No Date Vehicle Driver Where to Time out Time in

no

1. Driver is issued trip sheet.

2. Received back at return
3. Driver must have license
4. Loading must be suitable
5. Collect the tool receipts
6. Directors and managers have to go out at very short notice, so
cars must be prepared at every time
7. Keep record of minor repairs
8. Facilitate repair works

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Super Asia Muhammad Din Sons Limited

PRODUCTS
Super Asia has been producing a variety of goods since its start. It has been the
largest and well known home appliances producing company in not only Pakistan
but also the world over. The countries with which it has connected itself for trade
include Saudi Arabia, Dubai, Bangladesh, Sri Lanka and Myanmar.

A detailed list of the product is given hereunder along with detailed quality list.

I. Washing Machines
i. Super Wash plus SA-240
ii. Crystal Wash SA-250
iii. Super Spin SD-555
iv. Perfect Spin SD-522
v. Speed Wash SA-233
vi. Perfect Wash SA-222
vii. Wash Thrill SAP-320
viii. Super Family Wash SAP-400
ix. Turbo Spin SD-520
II. Air Conditions
i. SAS-09
ii. SAS-12 & SAS-12H
iii. SAS-18 & SAS-18H
iv. SAS-24 & SAS-24H
v. SAF-24 & SAF-24H
vi. SAF-48 & SAF-48H

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III. Room Air Cooler

i. Jet Cool-1000
ii. Desert Bush RAC-450
iii. Speed Cool RAC-400
iv. Desert Bush RAC-450
IV. Microwave Ovens
i. SM-120
ii. SM-120 G
iii. SM-130 D
iv. SM-140
v. SM-140 D
vi. SM-140 GS
vii. SM-150 D
V. Geysers
i. Gas Water Heater GH-535
ii. Electric Water Heater EH-610
VI. Fans
2) Ceiling Fan
i. Crystal Model Fan
ii. Alpha Model Fan
iii. Fancy Model Fan
iv. Grand Model Fan
v. Jet Model Fan
vi. Pretty Fan
vii. Saver Model Fan
viii. Turbo Model Fan
3) Exhaust Fan
i. Plastic Exhaust Fan
ii. Plastic Exhaust Fan
iii. Metal Exhaust Fan
iv. Bracket Fan
v. Table Fan
vi. Circulate Fan
vii. Louver Fan
viii. TCP Fan
ix. Stand Fan
VII. Electric Water Coolers
VIII. Water Dispensers

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I. WASHING MACHINES

i. Super Wash plus SA-240

 All plastic body

 Shock & rustproof
 Handles large loads
 Prime quality electrical steel sheet
 Pakistan's 1st ever plastic washing machine
 Save electricity, detergent & time due to use of amazing double action
pulsator in its wash tub
 Low energy consumption due to use of Japanese
electrical silicon steel sheet
 Washes more clothes due to large wash tub

Specifications

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Super Asia Muhammad Din Sons Limited

Voltage AC 220/240 V
Frequency 50/60 Hz
Timer Duration 5, 10, 15 Minutes
Capacity 7 Kg.
Net Weight 19.5 Kg.
Gross Weight 23.7 Kg.
H x W x D
Dimensions (cm)
103 x 56 x 57

ii. Crystal Wash SA-250

 Washer & dryer in one

 Large wash tub & spin basket
 Hi-speed spin dryer
 Ultra clean wash
 Saves time & detergent
 Prime quality electrical steel sheet
 Low energy consumption

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Super Asia Muhammad Din Sons Limited

Specifications

Voltage AC 220/240 V
Frequency 50/60 Hz
Timer Duration 1-15 Minutes
Timer Duration Spin 1-5 Minutes
Capacity 7 Kg.
Net Weight 48.2 Kg.
Gross Weight 50.9 Kg.
H x W x D
Dimensions (cm)
109 x 87 x 51

iii. Super Spin SD-555

 All plastic body

 Shock & rustproof
 Quick drying
 Handles large loads
 Saves time & hassles
 Prime quality electrical steel sheet

iv. Perfect Spin SD-522

 All plastic body

 Shock & rustproof

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Super Asia Muhammad Din Sons Limited

 Quick drying
 Handles large loads
 Saves time & hassles
 Low energy consumption
 Prime quality electrical steel sheet
 Hand free rinsing due to built-in shower

Specifications

Voltage AC 220/240 V
Frequency 50/60 Hz
Timer Duration 1-15 Minutes
Capacity 7 Kg.
Net Weight 22.5 Kg.
Gross Weight 26.5 Kg.
H x W x D
Dimensions (cm)
102.5 x 52.5 x 57

v. Speed Wash SA-233

 High speed washer

 Pulsating & rubbing drum
 Largest tub & pluster
 Ultra clean wash
 Saves time & detergent
 Powder coated metal sheet
 Prime quality electrical steel sheet
 Low energy consumption

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Super Asia Muhammad Din Sons Limited

Specifications

Voltage AC 220/240 V
Frequency 50/60 Hz
Timer Duration 1-15 Minutes
Capacity 7 Kg.
Net Weight 29 Kg.
Gross Weight 31 Kg.
H x W x D
Dimensions (cm)
108 x 59 x 59

vi. Perfect Wash SA-222

 All plastic body

 Delicate fabric friendly
 Large twin-rib wash tub

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Super Asia Muhammad Din Sons Limited

 Double action pulsated

 Ultra clean wash
 Saves time & detergent
 Low energy consumption
 Prime quality electrical steel sheet

Specifications

Voltage AC 220/240 V
Frequency 50/60 Hz
Timer Duration 1-15 Minutes
Capacity 7 Kg.
Net Weight 18.5 Kg.
Gross Weight 21.5 Kg.
H x W x D
Dimensions (cm)
101.5 x 51 x 46.5

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Super Asia Muhammad Din Sons Limited

vii. Wash Thrill SAP-320

 Heavy duty washer

 Large wash tub
 Double action pulsated
 Saves time & detergent
 Powder coated metal sheet
 Low energy consumption

Specifications

Voltage AC 220/240 V
Frequency 50/60 Hz
Timer Duration 1-15 Minutes
Capacity 6 Kg.
Net Weight 37 Kg.
Gross Weight 40 Kg.
H x W x D
Dimensions (cm)
108 x 56 x 56

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Super Asia Muhammad Din Sons Limited

viii. Super Family Wash SAP-400

 The biggest washing machine in metal body

 25 clothes or a double blanket washable in a single lot.
 Best performance and electric economy with heavy duty electric motor
 Prime quality electrical steel sheet
 Heavy duty electric motor
 Double protection with pre-painted galvanized steel material and powder
coating

Specifications

Voltage AC 220/240 V
Frequency 50/60 Hz
Timer Duration 1-15 Minutes
Capacity 10 Kg.

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Super Asia Muhammad Din Sons Limited

Net Weight 48 Kg.

Gross Weight 50 Kg.
H x W x D
Dimensions (cm)
116 x 62 x 62

ix. Turbo Spin SD-520

 Clothes dry faster due to high speed spin.

 Made with rust resistance imported pre-painted galvanized steel material.
 Prime quality powder coating paint prevents the machine from negative
effects of weather.
 Provided with double system of safety cover and LID break

Specifications

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Super Asia Muhammad Din Sons Limited

Voltage AC 220/240 V
Frequency 50/60 Hz
Timer Duration 1-15 Minutes
Net Weight 27 Kg.
Gross Weight 28 Kg.
H x W x D
Dimensions (cm)
102.5 x 47 x 46

II. AIR CONDITIONS

i. SAS-09

 Cooling Only
 9000 Btu/0.75 Ton

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Super Asia Muhammad Din Sons Limited

ii. SAS-12 & SAS-12H

 SAS-12 Cooling Only

 SAS-12H Cooling & Heating
 12000 Btu/1 Ton

iii. SAS-18 & SAS-18H

 SAS-18 Cooling Only

 SAS-18H Cooling & Heating
 18000 Btu/1.5 Ton

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Super Asia Muhammad Din Sons Limited

iv. SAS-24 & SAS-24H

 SAS-24 Cooling Only

 SAS-24H Cooling & Heating
 24000 Btu/2 Ton

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Super Asia Muhammad Din Sons Limited

v. SAF-24 & SAF-24H

 Saf-24 Cooling Only

 Saf-24H Cooling & Heating
 24000 Btu/2 Ton

vi. SAF-48 & SAF-48H

 SAF-48 Cooling Only

 SAF-48H Cooling & Heating
 48000 Btu/4 Ton

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Super Asia Muhammad Din Sons Limited

III. ROOM AIR COOLER

i. Jet Cool-1000

 Low in price, high in cooling.

 Guaranteed energy saver.
 Compact size & Design.
 After sale home service.
 Shock & rust proof due to all plastic body.
 New aerodynamic style and compact design
 2 way auto swing and adjustable up/down louvers
 Consumes less energy due to use of Japanese electrical silicon steel sheet in
its motor
 Ideal for shops, small stores etc.

Specifications

Voltage AC 220/240 V,50/60 Hz

Water Tank Capacity 22 Litres
Blower Speed Hi/Lo 1250 RPM & 1025 RPM
Air Sweep 80 Auto Swing

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Super Asia Muhammad Din Sons Limited

Net Gross
Weight
19 Kg 22 Kg
Dimensions H x W x D
(without Trolly) 55 x 60 x 59
Dimensions H x W x D
(with Trolly) 99 x 60 x 59

ii. Desert Bush RAC-450

 Complete plastic body.

 An exclusive jumbo size fan type cooling system.
 Shock & rust proof due to plastic body.
 Two way auto air swing covers vast area.
 Totally made from plastic,Shock & rust proof
 An efficient and energy saver cooling system
 Most suitable for large areas, halls and lounges

Specifications

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Super Asia Muhammad Din Sons Limited

Voltage AC 220/240 V,50/60 Hz

Water Tank Capacity 60 Litres
Fan Speed Hi/Lo 1360 RPM & 1235 RPM
Air Capacity 2000 M/Hr, 1500M/Hr
Air Sweep 80 Auto Swing
Net Gross
Weight
43 Kg 47 Kg
H x W x D
Dimensions(in cm)
115 x 88 x 66

iii. Speed Cool RAC-400

 Water proof pump first time in Pakistan.

 Ultra cool air & super quite performance.
 An efficient and energy saver cooling.
 Most Suitable for large open areas.
 2 way auto air swing covers vast area.
 For the 1st. time in Pakistan Super Asia introduces water proof pump
 Ensures long lasting performance due to use of rust resistant imported pre
painted galvanized steel material and high quality powder coating
 Amazing low energy consumption due to Japanese NIPPON electrical
silicon steel sheet being used in motor
 After sale home services is
available

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Super Asia Muhammad Din Sons Limited

Specifications

Voltage AC 220 V,50 Hz

Water Tank Capacity 45 Litres
Fan Speed Hi/Lo 1360 RPM & 1235 RPM
Air Capacity Hi/Lo 2000 M³/Hr, 1500 M³/Hr
Air Sweep 80° Auto Swing
Net Gross
Weight
44.600 Kg 47 Kg
H x W x D
Dimensions (in cm)
118 x 72 x 69

iv. Desert Bush RAC-450

 Ultra cool air super quite performance.

 An exclusive jumbo size fan type cooling system.
 Most suitable for large areas & halls.
 2 way auto swing covers vast area.
 Ensures long lasting performance due to use 0f rust resistant imported
prepainted galvanlsed steel material and high quality powder coating paint
 An exclusive jumbo size fan type cooling system
 An efficient and energy saver cooling system
 Most suitable for large areas, halls and lounges

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Super Asia Muhammad Din Sons Limited

 2 way auto air swing

covers more area

Specifications

Voltage AC 220/240 V,50/60 Hz

Water Tank Capacity 60 Litres
Blower Speed (2 speed) 1360 RPM & 1235 RPM
Air Capacity 2000 M/Hr, 1500 M.Hr
Air Sweep 80 Auto Swing
Net Gross
Weight
51 Kg 54 Kg
H x W x D
Dimensions (in cm)
103 x 86 x 63

IV. MICROWAVE OVENS

i. SM-120

 Microwave power output: 700-watts

 6-Microwave power levels

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Super Asia Muhammad Din Sons Limited

 30 minutes Manual timer

 Defrost setting
 Glass turn able 270-MM Diameter
 Painted steel cavity
 Cooking end signal
 Push button door

ii. SM-120 G

 Grill and combination grill

 Grill power output: 1000 Watts
 Microwave power output: 700 watts
 9 power levels
 30 min manual timer
 Glass turn able 270 mm diameter
 Defrost setting
 Cooking end signal
 Push button door

iii. SM-
130 D

 Microwave power output: 900-Watts

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Super Asia Muhammad Din Sons Limited

 10-Microwave Power Levels Preset Function

 Speed and Weight Defrost
 Glass turntable 314-MM Diameter
 Painted Steel Cavity
 Cooking end signal
 Push button door
 Child-Safety Lock
 Express Cooking

iv. SM-140

 Microwave power output: 800-Watts

 9-Microwave power levels
 30 Minutes manual timer
 Defrost settings
 Painted steel cavity
 Pull handle door
 Glass turntable 314 mm diameter
 Cooking end signal
 Pull handle Door

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Super Asia Muhammad Din Sons Limited

v. SM-140 D

 Microwave power output: 800-Watts

 10-Microwave Power Levels
 Speed and Weight Defrost
 Glass turntable 314 mm diameter
 Painted Steel Cavity
 Cooking end signal
 Push button door
 Child-Safety Lock
 Preset function

vi. SM-140 GS

 Grill and combination grill

 Grill power output: 1000 watts
 Microwave power output: 900 watts
 8-Microwave Power Levels
 60 Minutes Manual Timer
 Defrost setting
 Glass turntable 314-MM Diameter
 Painted Steel Cavity
 Cooking end signal
 Pull handle door
 Child-Safety Lock

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Super Asia Muhammad Din Sons Limited

vii. SM-150 D

 Microwave power output: 1000-Watts

 10-Microwave Power Levels
 Digital Clock
 Kitchen Timer
 Speed and Weight Defrost
 Glass turntable 330-MM Diameter
 Painted Steel Cavity
 Cooking end signal
 Child-Safety Lock
 Quick Cooking

V. GEYSERS

i. Gas Water Heater GH-535

 Very low consumption of gas

 Automatic thermostat control
 No chance of water leakage
 Finished with imported powder coating
 Also available in 30 and 55 Gln
 Available in various colours

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Super Asia Muhammad Din Sons Limited

Specifications

Model Net Gross

Capacity Height Diameter
No. Weight Weight
GH-525 25 Gln 49 Kg 51 Kg 151 Cm 50 Cm
GH-535 35 Gln 65.6 Kg 67 Kg 181 Cm 56 Cm

55 Gln 78.4 Kg 76.4 Kg 188 Cm 59 Cm

GH-555

ii. Electric Water Heater EH-610

 Very low consumption of energy

 No chance of water leakage
 Finished with imported powder coating
 Also available in 8, 12, 15and 20 Gln
 Available in various colours and sizes

Specifications

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Super Asia Muhammad Din Sons Limited

Voltage AC 220/240 V
Frequency 50/60 Hz
Gross Weight 20 kg. Approx.
Net Weight 19 Kg. Approx.
Element 1000 W
Height X Diameter
Dimensions
70 X 36 (cm)

VI. FANS

i. CEILING FAN

ii. Alpha Model Fan

 Quiet operation
 Specially designed blades
 Wide air throw
 5-speed on/off regulator
 Die cast aluminum body
 2k stove enameled paint
 Works on low voltage
 16-pole capacitor motor
 Double 'Z' ball bearings
 High grade copper wire
 High grade silicon steel sheet
 International Standards
 Water proof models available

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Specification

Power Source AC 220/240 V

Frequency 50/60 Hz
Gross Net
Weight
7.040 Kg 6.335 Kg
Watt 75-80
Amp. 0.34-0.36
R.P.M 325
Available Sizes 48'' 56''
Loading Capacity 8'x8'x20' 2141 Nos.

iii. Crystal Model Fan

 Quiet operation
 Specially designed blades
 Wide air throw
 5-speed on/off regulator
 Die cast aluminum body
 2k stove enameled paint
 Works on low voltage
 16-pole capacitor motor
 Double 'Z' ball bearings
 High grade copper wire
 High grade silicon steel sheet

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Super Asia Muhammad Din Sons Limited

 International Standards

Specification

Power Source AC 220/240 V

Frequency 50/60 Hz
Gross Net
Weight
7.040 Kg 6.335 Kg
Watt 75-80
Amp. 0.34-0.36
R.P.M 325
Available Sizes 48'' 56''
Loading Capacity 8'x8'x20' 2141 Nos.

iv. Fancy Model Fan

 Quiet operation
 Specially designed blades
 Wide air throw
 5-speed on/off regulator
 Die cast aluminum body
 2k stove enameled paint
 Works on low voltage
 16-pole capacitor motor
 Double 'Z' ball bearings
 High grade copper wire
 High grade silicon steel sheet
 International Standards

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Super Asia Muhammad Din Sons Limited

Specifications

Power Source AC 220/240 V

Frequency 50/60 Hz
Gross Net
Weight
7.040 Kg 6.335 Kg
Watt 75-80
Amp. 0.34-0.36
R.P.M 325
Available Sizes 48'' 56''
Loading Capacity 8'x8'x20' 2141 Nos.

v. Grand Model Fan

 Quiet operation
 Specially designed blades
 Wide air throw
 5-speed on/off regulator
 Die cast aluminum body
 2k stove enameled paint
 Works on low voltage
 16-pole capacitor motor
 Double 'Z' ball bearings
 High grade copper wire

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Super Asia Muhammad Din Sons Limited

 High grade silicon steel sheet

 International Standards

Specifications

Power Source AC 220/240 V

Frequency 50/60 Hz
Gross Net
Weight
8.195 Kg 7.435 Kg
Watt 80
Amp. 0.34-0.36
R.P.M 315
Available Sizes 48'' 56''
Loading Capacity 8'x8'x20' 1682 Nos

vi. Jet Model Fan

 Quiet operation
 Specially designed blades
 Wide air throw
 5-speed on/off regulator
 Die cast aluminum body
 2k stove enameled paint
 Works on low voltage

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 16-pole capacitor motor

 Double 'Z' ball bearings
 High grade copper wire
 High grade silicon steel sheet
 International Standards

Specifications

Power Source AC 220/240 V

Frequency 50/60 Hz
Gross Net
Weight
5.925 Kg 5.030 Kg
Watt 80
Amp. 0.34-0.36
R.P.M 315
Available Sizes 48'' 56''
Loading Capacity 8'x8'x20' 2931 Nos.

vii. Pretty Fan

 Quiet operation
 Specially designed blades
 Wide air throw
 5-speed on/off regulator
 Die cast aluminum body

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 2k stove enameled paint

 Works on low voltage
 16-pole capacitor motor
 Double 'Z' ball bearings
 High grade copper wire
 High grade silicon steel sheet
 International Standards

Specifications

Power Source AC 220/240 V

Frequency 50/60 Hz
Gross Net
Weight
9.790 Kg 8.810 Kg
Watt 80-85
Amp. 0.36
R.P.M 320-325
Available Sizes 56''
Loading Capacity 8'x8'x20' 1377

viii. Saver Model Fan

 Quiet operation
 Specially designed blades

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Super Asia Muhammad Din Sons Limited

 Wide air throw

 5-speed on/off regulator
 Die cast aluminum body
 2k stove enameled paint
 Works on low voltage
 16-pole capacitor motor
 Double 'Z' ball bearings
 High grade copper wire
 High grade silicon steel sheet
 International Standards
 Water proof models available

Specification

Power Source AC 220/240 V

Frequency 50/60 Hz
Gross Net
Weight
7.660 Kg 6.870 Kg
Watt 75-80
Amp. 0.34-0.36
R.P.M 320-325
Available Sizes 36'' 48'' 56''
Loading Capacity 8'x8'x20' 1814 Nos.

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Super Asia Muhammad Din Sons Limited

ix. Turbo Model Fan

 Quiet operation
 Specially designed blades
 Wide air throw
 5-speed on/off regulator
 Die cast aluminum body
 2k stove enameled paint
 Works on low voltage
 16-pole capacitor motor
 Double 'Z' ball bearings
 High grade copper wire
 High grade silicon steel sheet
 International Standards
 Water proof models available

Specifications

Power Source AC 220/240 V

Frequency 50/60 Hz
Gross Net
Weight
7.040 Kg 6.335 Kg
Watt 75-80
Amp. 0.34-0.36
R.P.M 325
Available Sizes 48'' 56''
Loading Capacity 8'x8'x20' 2141 Nos.

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Super Asia Muhammad Din Sons Limited

2) EXHAUST FAN

i. Plastic Exhaust Fan

 Quiet operation
 Specially designed blades
 1 or 2-way air direction
 Low energy consumption
 International standards

ii. Plastic Exhaust Fan

 Quiet operation
 Specially designed blades
 1 or 2-way air direction
 Low energy consumption
 International standards

iii. Metal Exhaust Fan

 Quiet operation
 Specially designed blades
 Powerful air extraction
 Low energy consumption
 International standards

iv. Bracket Fan

 Quiet operation
 Specially designed blades
 Wide air throw
 3-speed adjustment
 3 stage up and down adjustment

v. Table Fan

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Super Asia Muhammad Din Sons Limited

 3 speed and off push button switch

 Available with night lamp
 Die cast aluminum body
 Powder coated guard
 Height grade silicon steel sheet

vi. Circulate Fan

 Quiet operation
 Specially designed blades
 Wide air throw
 360 degree oscillation
 International standards

vii. Louver Fan

 Quiet operation
 Specially designed blades
 Rust and shockproof
 Revolving grill
 Remote control option

viii. TCP Fan

 Quiet operation
 Specially designed blades
 Rust and shockproof
 Revolving grill
 Adjustable angles

ix. Stand Fan

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 3 speed and off push button switch

 Available with night lamp
 Height adjustment with 92cm-112cm
 Die cast aluminum body
 Height grade silicon steel sheet

VII. Water Dispensers

 New & easiest way to get hot & cold drinking.

 Water with water guard.
 New striking design.
 Low energy consumption.
 Easy to install
 Attractive low price.

VIII. Electric Water Coolers

 Complete plastic front.

 Continue supply of cold water.
 Seasonal effects and rust proof.
 Completely tested.
 First of its kind in Pakistan
 New Striking Design
 Convenience of getting non stop cold water 24 hours a day
 Faucets of antibiotic resins
 Low energy consumption
 Easy to install
 Equally suitable for all seasons and all places
 Attractive low price

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ONLINE COMPLIANT APPLICATION:

Name* Email id*

Address 1* Address 2

Address 3 Landmark

State* City*

Pin Code Std Code

Phone No Mobile Number

Product* Subcategory

Appointment Date* Type of query*

Remarks*

CUSTOMER CARE:

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To provide customer prompt, quality and reliable services at their doorstep Super Asia has a
largest after sales service network through out the country.

To take care of customer appliances all service centers have latest tools, equipments and
machineries.

After sales service team consist of Engineers and highly qualified staff with great
professional approach due to this reason customer feels confident, once their appliance are
being maintained.

Super Asia after sale service also provide the facility to customer of lifting their units from
residence to service center and delivering within 48 hours.

We take care of our customers by remaining in contact with them so that they should not face
any type of problem.
FOLLLOWING ARE THE ADDRESS OF OUR BRANCH OFFICES

• Super Asia sales & service 89 temple road lahore.

Mob:0300-8406116
• Super Asia sales & service 405 jinnah colony Faisalabad.
041-647943
• Super Asia sales & service Gulf Plaza Chandni chowk near Gondal CNG Ist floor
Flat no1 Rawalpindi.
051-4843187,0321-5181000
• Super Asia sales & service Ahmad park colony oppisite Jamia-Saqlain road near
Khanawal road Multan.
061-770225

COMPETITORS
FANS & WATER COOLER
 Indus
 GFC
 Royal
 A-Meraj
 Pak Fan
 Parwaz

WASHING & DRYERS MACHINES

 Indus
 Boss
 Toyo
 Citizen
 Mitsubishi

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 LG

AIR CONDITIONER MICRO OVEN

 Waves
 Dawlance
 Orient
 LG
 Mitsubishi
MOTOR CYCLE
 Honda
 Suzuki
 Yamaha
 Sohrab
 Eagle
 Pak Hero
 Ravi
 Toyo

. ISO 9001:
Super Asia got ISO 9002 Certification in 1997, since, and then Super Asia
Management is applying this International Standard Practices for Effectively
Managing Quality of Products and Services that Company Offers. The
International Standard Practices in Super Asia have been upgraded as per the
Revised ISO 9001 Standards and its Scope of Application is expanding ever since
and Top Management is committed to make Super Asia a Total Quality
Management (TQM) Company.
In Super Asia Quality is the Subject of Management at all Levels. IT focus on
continuous improvement in its Systems thus establishing Good Management
Practices that ensure Product and Services Standards, it is committed to and
making continuous efforts in developing and strengthening its internal and
external customers and suppliers, employees training and development and their
participation are the KEY forces which are Increasing the Organization's
Capabilities thus making it more competitive and fast growing Company. Top
management is not only tremendously improving the Working Environment but
also investing in improving internal Communication Network for better
Teamwork. Continuous Up-gradation in production facility/equipment thus going
for State-of-the-art production facility reflects management Vision and
commitment for Quality. Having around Twenty Five years of manufacturing
experience with cooperative and dedicated employees and now coupled with

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efficiency monitoring processes and Data Analysis enable management to take

Preventive Actions before things really go wrong.

Elimination of wasteful activities, practices, processes, norms and behavior are the
top management's priorities that need to be managed so that the philosophy of
ZERO DEFECT can be taken on board. Benchmarking with National and
International repute Organizations will be in our road to manufacturing excellence
to prove Super Asia as a World Class Manufacturer.

PART 2

INTRODUCTION
In order to give learning into practice the idea of Internship program of six weeks
or eight weeks is assigned in different esteemed organizations to BBA students. So
in this regard I joined Super Asia Muhammad Din Limited to have an internship of
six weeks there. A letter was issued to me from my college for the internship
request and delivered the letter and my CV at Super Asia main branch G.T road
Gujranwala.
So I reported at Super Asia Muhammad Din Limited (Main Branch G.T Road
Gujranwala). It was very good chance for me to work practically what I have
learned so far. Mr. Iqbal the Account Manager of Super Asia Muhammad Din
Limited (Main Branch G.T Road Gujranwala) welcomed me. He then gave me
briefing about the Super Asia working and further told me about the departments
of Super Asia and introduced me other staff members. All the people were very
nice they welcomed me. So I started my practical training by working with the
Production Department.

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Production Department
Production is the functional area responsible for turning inputs into finished
outputs through a series of production processes. The Production Manager is
responsible for making sure that raw materials are provided and made into finished
goods effectively. He or she must make sure that work is carried out smoothly, and
must supervise procedures for making work more efficient and more enjoyable.

I worked in production department for 1 week. In this department I worked on

diffenernt things and reports under the Mr. shameem who are the production
manager of Super Asia. I worked and learned that the production of Super Asia is
based on planning which decides in the annual general meeting of the company
and in this meeting directors decides about the further production that how much
production will require in this year then after finalizing the require production, this
production plan is further divides into semi annual production plan which decides
by the country manager and general manager with the help of production manager,
sale manager and regional manager of different head offices of the company. Then
this semi annual production plan is further sub-divide in to monthly plan on the
base of availability of finance for purchasing the raw material for production

Five production sub-functions held by Super Asia

1. The production and planning department will set standards and targets for
each section of the production process. The quantity and quality of products
coming off a production line will be closely monitored. In businesses focusing on
lean production, quality will be monitored by all employees at every stage of
production, rather than at the end as is the case for businesses using a quality
control approach.

2. The purchasing department will be responsible for providing the materials,

components and equipment required to keep the production process running
smoothly. A vital aspect of this role is ensuring stocks arrive on time and to the
right quality.

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3. The stores and spare department will be responsible for stocking all the
necessary tools, spares, raw materials and equipment required to service the
manufacturing process. Where sourcing is unreliable, buffer stocks will need to be
kept and the use of computerized stock control systems helps keep stocks at a
minimal but necessary level for production to continue unhindered.

4. The design and technical support team will be responsible for researching
new products or modifications to existing ones, estimating costs for producing in
different quantities and by using different methods. It will also be responsible for
the design and testing of new product processes and product types, together with
the development of prototypes through to the final product. The technical support
team may also be responsible for work study and suggestions as to how working
practices can be improved.

5. The workers will be concerned with the manufacture of products. This will
include the maintenance of the production line and other necessary repairs. The
workers may also have responsibility for make quality product but product quality
control and inspection are checked by the quality department at different stages.
A key aspect of modern production is ensuring quality. The term quality means
fitness for purpose i.e. a product; process or service should do exactly what is
expected of it.

I also worked on different reports which are following:

Material Available report: -

• Type of material( raw material, progress goods, finished goods)
• Quality of material
• Material in weight or quantity
• Material used in store
• Spare material
• Time and date

Material Transfer report: -

• Type of material ( raw material, progress goods, finished goods)
• Material in weight or in quantity
• Problem or not
• Transfer date and time
• Purpose(further production or finish good)

Machinery Progress report: -

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Super Asia Muhammad Din Sons Limited

• Type of machine
• Working time( starting & ending)
• Production during working
• Problem or error’s during production
• Capacity of machine
• Production in %

Wastage report: -
• Type of material ( raw material, progress goods, finished goods)
• Wastage in weight or quantity
• Reason (bad raw material, machines fault, workers error)
• Less quality material
• Useable or not
• Date and time

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Marketing Department
In any organization marketing department is the main nerve of the
organization. For the period of two weeks I worked in the marketing
department of (Super Asia Muhammad Din Sons ltd). This department is
concerned with different marketing strategies under MDS.

Company’s marketing executive (country manager) is Mr. Hafiz Shabbir

Ahmed who is the main marketing planner to plan and develop different
strategies for the promotion of products.

Mr. Mustajab Hussain is the regional manager working in Gujranwala; I

spent my 2 weeks internship learning period under his guidance.

The main responsibility of this department is to make an overall marketing

plan for each product under MDS, and also analyze different market
situations by monitoring the competitors and defining strategies
accordingly.

It includes the continuous improvement to meet the daily sales targets and
recovery of money according to different locations and regions to make it
compare with the annual sales plan and targets and to take corrective
actions in case of deficiency.

Another responsibility of marketing department is to make a comparison

regarding different products and prices with competitors, to analyze the
market trends and people buying behavior.

Managers of marketing department make different promotional plans to

promote various products, there is a media department working for the
marketing department to bring forward all the promotional plans by

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coordination with different advertising agencies to convey the message by

using different means to capture the mass audience.

Transshipment

A company sales representative or sales executive receives the order either

by personally visit the market or through call, fax or email from the dealer.
By the request of dealer the market representative then transfer the demand
to the sales manager, manager assistant conveys the order to go down and
check the availability, go down in charge by analyzing the inventory and
using different means transfer goods to the local market or different cities
according to the dealers destination. For local city the most probable mean
of conveying goods is through vans, chand garies, rikshaws according to
the capacity and quantity of goods because the cost of shipment has an
impact on the actual cost of product so the company always recommends
the most appropriate mean of shipment to reduce the overall cost of
product.

Same pattern is used for shipping the goods in external cities. Go down in
charge after analyzing the inventory or using appropriate means like trucks,
containers for the safety and assurance of goods ship the goods over to the
destination of dealer.

Dealers

Super Asia has a strong dealer’s network in different cities for the
availability of their products and to facilitate customers, along with the
dealer’s network company also facilitate customers by opening its service

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Super Asia Muhammad Din Sons Limited

centers in different cities according to the coverage of their products to

recover the complaints.

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Super Asia Muhammad Din Sons Limited

HR Department
In growing companies it is becoming necessary to establish an HR department.
The need of HRM arises when companies lack sufficient resources for
establishment and improvement in system by the motive to increase productivity.
In companies HRM is as much important as other departments. In Super Asia
there is an HRM department and the manager HR is Mr. Major Zubair javaid the
roles and responsibilities concerned with this department are
• recruitment

• compensation

• enrollment of new entrants

• record keeping

• establishment

• discipline/ maintenance

Duties and Responsibilities

• enrollment of forms for new entrants

• record keeping

• data feeding in computer software

• and self performance

Enrollment of New Entrants

One of my tasks was enrollment of forms for new entrants. There are two kinds of
forms one is an English form to be filled by the educated job applicants and the
other one is an Urdu form to be filled by labor.
My duty was to fill that form by attaching all the requirements like 2 passport size
photographs with the copy of CNIC for Urdu form with the signature of applicant.
The requirements to fill English form are to fill the form with two passport size
photographs with CNIC copy, copies of academic record, copies of experience
certificates, two reference letters to be filled by referees, welcome letter and
agreement letter with the signature of job applicant.

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After completing the forms I had to take those forms to the manager HR then it
was his responsibility to take all the forms to the concerned director and director
HR to be signed in. after this I have to take all the forms back to keep in record.
Data Entry in Computer/ Record keeping
There is software installed in computers named as power accounting my duty was
to feed all the data from enrollment forms filled by the applicants into that
software after assigning a code to that person.
I was also responsible to file all the forms in the concerned department’s folder.

Problems and Suggestions

Although there is an HR department but with my observation they are lacking in
promoting that department. I found many things because one of my parts was also
concerned with self performance so that using my skills and capabilities I gave
them many ideas and different aspects of HRM. That what is HRM? To give them
a positive response and attraction toward the promotion of HR department I
brought forward my concepts in front of them to make them analyze the real
importance of HRM. For this I make some HR policies and discuss many plans on
HRM with the manager HR.
That HRM is not only concerned with hiring and firing of employees there are
many broad concepts and techniques in HR. The basic theme of HR is to hire a
right person for a right job. By hiring a wrong person for the job a company could
bear high losses and costs. To meet challenges and to meet market demands a
company should train and motivate employees to increase their productivity.
There is no training session for the employees in Super Asia. A company must
have a training program for the coordination and motivation of workers and
employees. Every person working in a company has some HR responsibilities to
motivate others and to understand the line and staff functions. After training, a
company should give different tasks to employees with any department to make
their performance appraisal.

It was my 2 weeks experience in the field of HRM and I am heartily thankful to

manager HR to give me this opportunity to work with him for a short period of
time for long life learning. During that time I learned many things regarding HR
did working with the manager HR for the Improvement of HR and also examine
the practical working of companies.

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BUSINESS ANALYSIS
Following methods are commonly used to analyze some particular business in its
scenario and with overall environment:

• SWOT Analysis
• BCG Matrix
• Porter’s 5 Model
• PEST Analysis

SWOT ANALYSIS

SWOT Analysis, is a strategic planning tool used to evaluate the Strengths,

Weaknesses, Opportunities, and Threats involved in a project or in a business
venture. It involves specifying the objective of the business venture or project and
identifying the internal and external factors that are favourable and unfavourable
to achieving that objective. The technique is credited to Albert Humphrey, who led
a research project at Stanford University in the 1960s and 1970s using data from
Fortune 500 companies.

Strengths: Attributes of the organization that are beneficial to achieving the

objective in future.
Weaknesses: Attributes of the organization that are harmful to achieving the
objective.
Opportunities: External conditions that are helpful to achieving the objective.
Threats: External conditions that are harmful to achieving the objective.

HELPFUL HARMFUL
in Achieving the objective in Achieving the objective

GIN

S W
ORI
L
RNA
INTE SWOT
trengths ANALYSIS eakness

GIN

O T
ORI
AL
ERN
EXT pportunity hreats

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INTERNAL AND EXTERNAL FACTORS

The aim of any SWOT analysis is to identify the key internal and external factors
that are important to achieving the objective. SWOT analysis groups key pieces of
information into two main categories:

Internal factors: The strengths and weaknesses internal to the organization.

External factors: The opportunities and threats presented by the external
environment.

The internal factors may be viewed as strengths or weaknesses depending upon

their impact on the organization's objectives. What may represent strengths with
respect to one objective may be weaknesses for another objective. The external
factors may include macroeconomic matters, technological change, legislation,
and socio-cultural changes, as well as changes in the marketplace or competitive
position. The results are often presented in the form of a matrix.

AVOIDING ERRORS

Conducting a SWOT analysis before defining and agreeing upon an objective (a

desired end state). SWOTs should not exist in the abstract. They can exist only
with reference to an objective. If the desired end state is not openly defined and
agreed upon, the participants may have different end states in mind and the results
will be ineffective.
Opportunities external to the company are often confused with strengths internal
to the company. They should be kept separate.
SWOTs are sometimes confused with possible strategies. SWOTs are descriptions
of conditions, while possible strategies define actions. This error is made
especially with reference to opportunity analysis. To avoid this error, it may be
useful to think of opportunities as "auspicious conditions".

SWOT ANALYSIS OF SUPER ASIA

STRENGTHS

Good brand image

Super Asia has developed a good brand image since its start of business. Brand
image improves the sale of the products and the profitability ratio improves.

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Pioneer washing machine

Super Asia is a pioneer washing machine manufacturing organization in Pakistan.
It manufactures many washing machine models since its start. Also a good brand
image contributes positively towards the profitability ratios.

Brand loyalty
The old customers are satisfied with the after sales service of Super Asia for A/C
and motorcycles. Also the washing machines and fans are of good quality, so the
brand loyalty contributes towards the profitability ratios and sales of the
organization.

Customer satisfaction
The customers are satisfied with the quality and after sale services of Super Asia
and so the company is increasing its sales day by day and the company is
improving towards profit.

Wide range of branches

The Super Asia has its branches at at the ideal locations like Faisalabad,
Rawalpindi, Lahore, Sialkot. This network of branches contributes towards the
wide presence of Super Asia and its increase in sales volume,

Diversified business portfolio

Super Asia has a diversified business portfolio which consists of following items:

 Fans
 Washing Machines
 Dryer Machine
 Room Air Cooler
 Geyser
 Micro Oven
 Air Conditioner
 Motorcycles
 Water Dispenser
 CNG Rickshaw

All of these contribute towards the portfolio management of the company and also
decreases risk of the company.

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Efficient after sales services

The after sales services of Super Asia are efficient in the product of Air
Conditioner and Motor Cycle. These services contribute towards the building of
brand image and customer satisfaction.

Quality products (ISO Certified)

Super Asia is ISO Certified and its products are quality wise good. So the
customers do not have to care for quality because it is already a quality product.

Complete range of washing machines

Super Asia is a company with a wide range home products manufacturing. It
manufactures almost every product which a household may need, so the customers
need not to change and shift towards other company.

Target market
The products of Super Asia are for almost every segment of market. Fans and
washing machine are the need of the every walk of life and air conditioners are
luxurious and motor cycles as well. These products are important for every one
and every section of life can use it.

Efficient labour
Gujranwala has a cheaper labour region. Super Asia has employed workers at very
low salary package. Its salaries range from Rs. 4500 to a labourer to almost Rs.
15,000 to an experienced worker. Whereas sales and hence profit of the company
is increasing yearly. This shows the benefit of cheap labour to the company.

Adoption of new technology

New technology is somewhat being used by the company. Accounting software,
although of low level, is being used by the company for its accounts and other
departments.

WEAKNESSES

Stress on employees
The employees of Super Asia remain under stress under the pressure of
management. They always feel stress while working in the company, because the
management puts extra and unbearable work load upon them whereas salary
package is very low. So this contributes towards weakness of the organization.

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No participative management
Super Asia is being run on the lines of dictatorship as the managers are all in one
with respect to authority and decision making. Under this style of management the
workers cannot give their independent view and decision with respect to different
situations. And sometimes wrong individually taken decisions result into
problems.

Lack of coordination
Every organization should be fully coordinated in order to achieve its objectives.
The lack of coordination creates disturbance and late decisions by the
management.
The departments in Super Asia are not coordinated and so the flow of information
is very slow. Because of this the decisions are taken at time.

Dysfunctional HR department
HR Department acts as a backbone to the organization. It provides human capital
to an organization. If its working is not proper, the working of the organization
will not be proper and flaws in practices and procedures will occur.
The HR department at Super Asia is not working properly. It has some written
policies and procedures which are never implemented in the organization.

Inefficient Record keeping

The record of any thing, if saved properly, saves a lot time in future. There may be
many problems if record of something is not available at the time of need. The
record keeping at Super Asia is not up-to-date. The data is not found after three or
four years and creates problems.

OPPORTUNITIES

Large foreign markets can be captured

Every company seeks possibilities in foreign markets after some hold at home
market. And this is the process and procedure of going international. Being a
pioneer brand in Pakistan, Super Asia has expertise of being international by
producing the home appliances in various European and Middle East countries.

Large domestic markets

 Company has good market image so it can add new product lines like TV.
Refrigerators, Irons, Kitchen range etc

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 Capitalizing on IT
 Replace old Machinery
 Merger
 Manage R&D
 Other than strengths the internal weaknesses of Super Asia includes low
morale of the employees due to OLD and RIGID ideologies of the top-level
staff. Top level staff at Super Asia dislike middle or lower level employees
participation in the decision making, exert excessive, un-necessary
pressures, work loads and discourage them a lot, this significantly reduces
employees interests in their work and respect for the Top-level staff.
 Another weaknesses of Super Asia, is its delivery system. Retailers of
Super Asia use to complain about its delivery patterns and they are un-
happy and moving towards other company’s products.

THREATS

 Threats from Chinese market due to low price products of same range
 Local market also manufacture same products in low range
 As SAFTA, an agreement between south Asian Countries is on its way so
sooner we will be having all Asian Products and producers such as Chinese,
Hong kong, etc. Competition in all Asian Countries will be so tight we
can’t even imagine. Where it is going to bring large number of
opportunities it will also create threats for the domestic producers like
Super Asia because of their advance factors of production such as
technology. Further, these factors will give those producers a chance to
charge lower prices than domestic producers for their products and they
will soon be having a competitive edge over companies like Super Asia due
to which its survival would become difficult.
 Similarly, another threat for Super Asia is the increasing preferences of
customers towards other companies’ products like Dawlence, PEL etc
which is speedily exploring un-identified markets in Pakistan and engage in
heavy advertisement of its products. This has been increasing its brand
loyal day by day.

USE OF SWOT ANALYSIS

The usefulness of SWOT analysis is not limited to profit-seeking organizations.

SWOT analysis may be used in any decision-making situation when a desired end-
state (objective) has been defined. Examples include: non-profit organizations,
governmental units, and individuals. SWOT analysis may also be used in pre-
crisis planning and preventive crisis management.

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PEST ANALYSIS

Political & Legal

Political environments-the actions and attitudes of political and
Government leaders and Legislators change the flow of social demands and
beliefs. The role of the Government is to constrain and regulations, and court
business. These environments have strong impact for forecast and subsequently
Super Asia Home Appliances industry. Govt. policies and rules effects
considerably on companies such as increased rates of gas and electricity bills, sales
tax, import and export duties etc.

Economic
Economic environment has always been the most important factor that
influences almost all types of businesses; a better economic condition gives rise
more buying. More over demand and supply ratio and labors wages are also
defined by economic conditions of the country. So, on the Super Asia it affects
with same impacts means better economic conditions or increase in per capita
income leads to increase buying per capita in a given time.

Social and Cultural

Social and cultural environment does not have considerable
effect on Home Appliances industry even Home Appliances items are one of the
basic necessities as like a home.

Technological
One of the most important factors in Super Asia’s environment is
technology. The impact of technology is seen in new products, new machines, new
tools, new materials and new services. Technology environment has strong impact
on Home Appliances industry and so on Super Asia.
Technology affects greatly on Super Asia. Technological development is going on
continuous as in rest of the industry to improve comfort, beauty and durability.
Super Asia is not using the technology deeply as the technology is very much
costly.
internal strengths.

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IFAS (Internal Factor Analysis System)

Strengths Weigh Ratin Weighted

t g Score
Brand name 0.12 3 0.36

Varity of Products 0.13 4 0.52

Location 0.08 3 0.24

Distribution Network 0.10 3 0.30

Use of Modern Technology 0.07 2 0.14

Weaknesses

Coordination among departments is not good and 0.10 3 0.30

communication system is also not good.

No training facilities for employees. 0.10 3 0.30

Lack of good delegation and motivation 0.10 3 0.30

Less share in import and export business 0.15 4 0.60

Skill set of employees is not up to the mark as there is 0.5 2 0.10

no job rotation.

Total weighted score 1.00 3.16

Here:
5 = the response is superior, 4 = response is above average, 3 = response is
average, 2 = response is below average, 1 = response is poor.
According to the internal factor evaluation matrix the total weighted score of
Super Asia is 3.53, which indicates that company is above average in utilizing its
internal strengths.

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EFAS (External Factor Analysis System)

Opportunity Weigh Rating Weighted

t Score
Increase export 0.15 4 0.60
Develop an aggressive marketing plan 0.10 3 0.30
Extension foreign branch network 0.15 4 0.60

Company has opportunity to capture the market through 0.05 2 0.10

different collaboration, like Super Asia is producing Home
Appliances but can also produce power generation
production.

Introduction of new products 0.05 2 0.10

Threat

Chinese is attacking on Pakistan’s home appliances 0.20 4 0.80

industry through its global network of business.
Quality of human resources 0.05 2 0.10

Inconsistency in government policies 0.10 3 0.30

The uncertainty in the political and economic situation is a 0.10 2 0.20
continuous threat for the Super Asia.
Internal politics 0.05 2 0.10
Total weighted score 1.00 3.20

Here:
5 = the response is superior, 4 = response is above average, 3 = response is
average, 2 = response is below average, 1 = response is poor.
According to the enternal factor evaluation matrix the total weighted score of
Super Asia is 3.20, which indicates that company is above average in availing the
opportunities to reduce the threats.

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SFAS (Strategic Factor Analysis Summary)

Strengths Weight Rate Weighted Score

Brand name 0.06 3 0.18
Varity of Products 0.09 4 0.36
Location 0.05 4 0.20
Distribution Network 0.06 3 0.18
Weaknesses
Coordination among 0.06 3 0.18
departments is not good and
communication system is also
not good.
No training facilities for 0.05 3 0.15
employees.
Lack of good delegation and 0.05 3 0.15
motivation
Less share in import and export 0.09 4 0.36
business
Opportunities
Increase export 0.10 4 0.40
Develop an aggressive 0.05 3 0.15
marketing plan
Extension foreign branch 0.10 4 0.40
network

Threats
Chinese is attacking on 0.12 4 0.80
Pakistan’s home appliances
industry through its global
network of business.

Inconsistency in government 0.06 3 0.18

policies

The uncertainty in the political 0.06 4 0.20

and economic situation is a
continuous threat for the Super
Asia.

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Total score 1.00 3.89

TOWS Matrix

Strengths(S) Weaknesses(W)
INTERNAL 1-Coordination among
FACTORS 1-Brand name departments is not good and
(IFAS) 2-Varity of Products communication system is also
3-Location not good.
4-Distribution Network 2-No training facilities for
5-Use of Modern employees.
technology 3-Lack of good delegation and
motivation.
EXTERNAL 4-Less share in import and
FACTORS export business.
(EFAS) 5-Skill set of employees is not
up to the mark as there is no
job rotation.

Opportunity(O) SO Strategies WO Strategies

1-Increase export (S1,O1) With the help of (W1,O2) If Company improve
2-Develop an aggressive brand name company can coordination among
marketing plan. increase export. departments so company can
3-Extension foreign branch (S1,O4) Brand name is develop aggressive market
network helpful for different plan.
4-Company has opportunity to collaboration. (O4,O3) If Company expand
capture the market through (S5,O5) Conpany can foreign branch network so
different collaboration, like Super introduce new products by company can increase share in
Asia is producing Home using modern technology import and export.
Appliances but can also produce (S4,O3) With the help of S4,
power generation production. company can introduce
5-Introduction of new products foreign branch network.

Threats(T) ST Strategies WT Strategies

1-Chinese is attacking on (S1,T1) With the help of S1 (W1,T5) Internal politics can
Pakistan’s home appliances company can avoid from T1. decrease if company improves
industry through its global W1.
network of business. (S2,T1) S2 can overcome the (W3,T2) Quantity of human
2-Quality of human resources. T1. resource can better if company
3-Inconsistency in government has good delegation and
policies motivation.
4-The uncertainty in the political
and economic situation is a
continuous threat for the Super
Asia.
5-Internal politics

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SPACE Matrix

Rating
Financial Strengths (FS)
 Company have working capital 4.0
 Return on investment 3.0
Total 7.0
Competitor Advantages (CA)
 Market Share -3.0
 Product Quality -4.0
 Competition’s capacity utilization -4.0
Total -11
Environmental Instability (ES)
 Political Instability -5.0
 Rate of inflation -4.0
 Competitive pressure -3.0
Total -12
Industry Strength (IS)
 Productivity, capacity utilization 5.0
 Resource utilization 4.0
Total 9

Conclusion:
FS average is 7/2 = 3.50
CA average is -11/3 = -3.66
ES average is -12/3 = - 4.0
IS average is 9/2 = 4.50
X-axis = 4.50 + (-3.66) = 0.84
Y-axis = 3.50 + (- 4.0) = -0.50

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6
Conservative 5 Aggressive
4
3
2
1

1 2 3 4 5 6
-6 -5 -4 -3 -2 -1
-1 66666 66646 6
-2 (0.84,-0.50)
-3
Defensive -4 Competitive
-5
-6

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BCG Matrix
Revenue = 10463155
Profit in term of loss = 832348
2007 profit2167439
2008 profit1335091
RMS =0.40%
Industry Growth = +12%

Relative Market Share Position

High Medium Low

1.0 0.50 0.0

Stars II Question Marks I

Cows III Dogs IV

High +20

Industry Growth
Rate
Medium 0.0

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 Super Asia Muhammad Din Sons Limited

Low -20

Internal External Matrix (IE)

IFE
Strong = 3.0 to 4.0 Average = 2.0 to 2.99 Weak = 1.0 to
1.99

4 3 2
1
4.0
Grow and Build
Hig ii iii
h i
3.0 to
4.0

iv v vi
3.0 (EFE)
Medium
2.0 to
2.99
2.0 viii ix
vii
Low
1.0 to 1.99

1.0

IFE = 3.16

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EFE = 3.20

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Grand Matrix

Rapid market Growth

Weak
Competitive Strong
Position
competitive
Posi
tion
• Conglomerate
Diversification
• Concentric
Diversification
• Competitive
• Hold and maintain

Slow Market Growth

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Quantitative Strategic Planning Matrix (QSPM)

Diversification
Concentric Conglomerate
Diversification Diversification
Critical Success Factors Weight AS TAS AS TAS
Opportunities
Increase export 0.15 2 0.30 3 0.45
Develop an aggressive 0.10 2 0.20 3 0.30
marketing plan
Extension foreign branch 0.15 - - - -
network
Company has opportunity 0.05 3 0.15 2 0.10
to capture the market
through different
collaboration, like Super
Asia is producing Home
Appliances but can also
produce power generation
production.
Introduction of new 0.05 2 0.10 3 0.15
products
Threats
Chinese is attacking on 0.20 2 0.40 3 0.60
Pakistan’s home
appliances industry
through its global
network of business.
Quality of human 0.05 - - - -
resources
Inconsistency in 0.10 - - - -
government policies
The uncertainty in the 0.10 - - - -
political and economic
situation is a continuous
threat for the Super Asia.
Internal politics 0.05 - - - -
1.0
Strengths
Brand name 0.12 3 0.36 3 0.36

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Varity of Products 0.13 2 0.26 4 0.52

Location 0.08 - - - -
Distribution Network 0.10 2 0.20 3 0.30
Use of Modern 0.07 2 0.14 4 0.28
Technology
Weaknesses
Coordination among 0.10 - - - -
departments is not good
and communication
system is also not good.
No training facilities for 0.10 3 0.30 2 0.20
employees.
Lack of good delegation 0.10 3 0.30 2 0.20
and motivation
Less share in import and 0.15 2 0.30 4 0.60
export business
Skill set of employees is 0.5 - - - -
not up to the mark as
there is no job rotation.
1.0
Total 3.01 4.06

So according to QSPM Company should adopt the strategy of Conglomerate

diversification.

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Suggestions and Recommendation

As population has increased over last few years and the trend and style are
changing rapidly the consumers for these products want versatility in these
particular products. This factor has introduced a lot of competition in the market.
Super Asia has made immense and considerable improvements in last ten years.
However, still there is a room for more improvements.
Following suggestions are based on the observations and data collection;

 Need to make better marketing planning

 Make batter Job Specification
 They can introduce their products in European countries.
 They have and opportunity to introduce new products in home as well as in
international countries.
 They must get more awareness about modern techniques of planning,
organization, leading and controlling.
 They must advertise their product through proper media because Super
Asia has a large product range but not all of them received equal attention.
so Super Asia should make good advertisement for its products.
 Support an incentive program that will boost employee’s productivity and
loyalty.
 Encouraging employees, who probably know more about their jobs than
anyone else.

 Practicing sound human relations and creating a work atmosphere that
promotes job satisfaction.
 The salary should be given according to the capability of the employee. There
should be extra incentives given to the workers who serve the company for
overtime period.
 Management should distribute work equally among different employees. Some of
the employees are overburdened while some sections are overstaffed.
 Due to lower in salary most of the talented staff leave the job, which are the assets
of the company take the knowledge among with themselves, so equal opportunity
should be given to each worker according to its work performance

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BIBLIOGRAPHY

• Mr. Iqbal (Manager of Account Department)

• Mr. Shameem (Manager of Production Department)
• Mr. Omer (Manager of Media Department)
• Mr. Waqas Ayub ( Manager of After Sale and Service Department)
• www.superasia.biz

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