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Haim - Days Are Gone' - Digipak Analysis

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170 views5 pages

Haim - Days Are Gone' - Digipak Analysis

...

Uploaded by

James
Copyright
© © All Rights Reserved
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HAIM – ‘DAYS ARE

GONE’

Digipak Analysis
F R O N T C OV E R
TYPOGRAPHY
PHOTOGRAPHY/MIS-EN- The typography of the front cover is the same for both
SCENE the band name Haim, and the album title, ‘Days are
The album cover’s image depicts Gone’–this is synergy between the two of them which
the three members of the band sat is typical of a front cover.
on three individual deckchairs in a
space of grass–we can assume The font itself is a fairly compact style positioned at
this is a garden or field. A striking
the top of the cover. The letters seem slightly further
aspect of the image is the mis-en-
spaced apart than a typical font–this is likely a stylistic
scene of the three girls.
choice to create more of an individual identity. Using
Iconography is created in this
picture as each of them are white for typography blends well with the white
wearing sunglasses, as well as depicted on the subjects in the photo, as each of them
having black shoes. This use of are adorned in some item of white clothing.
costume creates an element of
brand identity that can be
associated with the album.
Additionally, the three band
members are sisters and so this
may be symbolic of their sisterly
relationship.

The general colour scheme of the


album is muted tones such as
black and white that blend with the
green of the grass which looks
dead. This lack of colour may owe
largely to the fact that Haim, as
artists, are indie rock and so this
style would appeal to their fans
more than an artist targeting an
audience that like bubble-gum
pop, for instance
I N S I D E C OV E R S
PHOTOGRAPHY/MES
The image on the left inside
cover displays the three ICONOGRAPHY
sisters in the band again. They We can see
are still sat on the chairs, but iconography between
the photo has been taken from the front cover and
a higher angle as they are all these inside covers as
gazing into the camera it’s clear the images
upwards. They each have used were taken
dazed looks on their faces–the during the same
shoot–the mis-en-
fact they aren’t posing
scene is the same,
corresponds to their genre
with the use of the
versus a pop artist(s) who
grass as well as the
would perhaps pout towards subject’s being
the camera. adorned in the same
items of clothing.
The composition of the image Similarly, in terms of
places the three sisters much props, the deckchairs
closer to the lens, and so they the women were sat
become more central in this on are depicted on the
image than the album cover. right hand side by
themselves. The
On the right hand side, we see chairs have become
three deckchairs in the centre iconography as we
of the image. These chairs can recognise them as
were depicted in previous symbols throughout
images on the album, but with the media product,
the sisters sat on them. This and their presence is
image with them now without coherent to audiences.
the sisters sat on them is
symbolic of the unity between
them as sisters.
B A C K C OV E R LEGAL/COPYRIGHT
In the top far right corner, we see a barcode–
this is obviously a legal component of the album
as it is required to identify products and sales.

TYPOGRAPHY Likewise, the recording company–Polydor–have


The typeface used for the album their logo displayed in the centre near the
listings’ text is the same as that bottom. This is to show that they own the rights
used throughout the album to the album, but also serves as a promotional
cover, creating a brand identity opportunity for the label so that they can receive
of the band and this piece of more web traffic as people may be obliged to
work. visit their website after listening to Haim’s work.

Additionally, there is a small print at the bottom


of the cover which explains all the details of the
copyright information attached with the album.
This is critical in ensuring that piracy doesn’t
occur with the album, and that it’s clear who the
album belongs to.

LAYOUT/DESIGN
The back cover is somewhat
minimalist, and is certainly not like all
previous covers in the digipak–it is a
plain white background. It has text
positioned in the centre of the page
which lists each track of the album. The
positioning of the text aligns centrally
and is neatly placed above the logo and
small print that is printed beneath. The
designer may have preferred this lack
of colour and photography to ensure
that the songs on the album are clearly
communicated without the distractions
of bright colour and symbol.
DISC
TYPOGRAPHY
The same typeface seen throughout
the digipak is used on the disc, so we
see synergy throughout the entire
COLOUR
album in terms of typography.
The disc is an eye-catching shade of
yellow. While yellow hasn’t served as any
symbolism throughout the cover, we can
perhaps attribute the use of it to the playful
and mellow sound that Haim create
through their music. The album’s intentions
seem positive, and so this colour scheme
corresponds effectively to this.

DESIGN
At the top of the disc, we see the words ‘HAIM
DAYS ARE GONE’ emblazoned–this obviously
the band and the album, but reiterating it on the
disc creates a statement on the band’s behalf.

On the bottom of the disc, we see the album


listing appear again but in a condensed size to
ensure that it is clear. By repeating this, Haim are
ensuring that the audience have total access to
the track listing of the album.

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