KNOWMORE Standard PowerPoint Guidelines

Version 1.0
2015

www.knowmore.dk

COPENHAGEN
Denmark
E: info@knowmore.dk KNOWMORE
Content

1. Introduction
2. Font sizes
3. Colours
4. Graphs
5. Standard elements
6. Bullet points and text
7. Footnotes and sources
8. Alignment
9. Stickers
10. Understanding handwritten comments

KNOWMORE 2
Introduction

This document outlines the specific guidelines to follow when creating PowerPoint
slides on the KnowMore Platform.
The purpose is to educate you as the specialist in what KnowMore considers a high
quality product and the standard that is expected on each single task delivery.
The guidelines described in this document are the standards after which specialists
are rated in both the test and on following projects.
While some clients have specific guidelines of what they consider a quality slide, at
least 90% of the guidelines in this document apply to all clients.
For each client company a similar guide has been developed. Such client guides only
address deviations or additions to this guideline. Thus, always use the client
document as a starting point and use these guidelines when the client documents
doesn’t provide specific directions.
If you should have any comments or suggestions for improvement to this
document, please do not hesitate to write: specialists@knowmore.dk

KNOWMORE 3
Font sizes
Rules How it should look

§ A page should have maximum four different font sizes: § Some very cool content
§ The title § Something relevant goes here

§ The footnotes, sources, legends, and page § Something relevant goes here
number
§ Stickers (more later)
§ The rest
§ The title: Must be the same size across all pages in the
deck – typically 22px to 26px
§ Footnotes etc.: 7px – must be the same across all
pages in the deck
§ Stickers: Should also be size 18px and written in bold How it should NOT look
uppercase letters (more later)
§ The rest: Must be the same for all text on the slide not § Some very cool content
mentioned above and should not be below 10px. This § Something relevant goes here
also goes for titles over graphs, names etc. – However,
note it is okay to use different font sizes across slides. § Something relevant goes here

KNOWMORE Source: KnowMore Support Team 4

Using colours
Rules
Colours examples in histogram
§ Only colours outlined below can be used for any
parts of the presentation – with the exception of
4,3 4,5 4,5 4,5
pictures, logos, and icons
3,5
§ The “standard” colours must be used for 90% of all
2,5
content
§ The “highlight” colours are used to direct the
readers a attention to certain parts of the slide e.g.
a certain part of a graph as shown on the right
R:59 R:232 R: 80 R: 130 R: 60 R: 57
Available colours
G:: 59 G: 232 G: 80 G: 130 G: 168 G: 148
§ Standard colours B: 59 B: 232 Be: 80 B: 130 B: 241 B: 53

Red:59 Red:232 Red: 130 Red: 80

Green: 59 Green: 232
Colours example in donut chart
Green: 130 Green: 80
Blue: 59 Blue: 232 Blue: 130 Blue: 80
7%
7%

7%
§ Highlight colours
9% 50%
Red: 60 Red:57 Red:234
Green: 168 Green: 148 Green: 69
Blue: 241 Blue: 53 Blue: 91 20%

KNOWMORE Source: KnowMore Support Team 5

Working with graphs
Rules
Examples
§ No lines Graph Title, Unit of measure
§ No shadows xx CAGR Input 1 Input 2 Input 3
§ Legends on top right – either within graph xx 5
or on top of slide 4,3 4,4 4,5
3,5
§ No visible scale (add data point to the
2,4 2 2,5
3 2,8
graph as shown) – use same number of 2 1,8
decimals on all data labels
§ Same font-size as the rest of the content
§ Write graph titles in bold and dark/black Category A Category B Category C Category D

§ Write unit of measure in lower contrast font

colour e.g. dark grey Graph Title, Unit of measure
§ Use colours to highlight important data Input 1 Input 2 Input 3
points
§ Use same font colour as text
4,3 4,4 4,5
§ Explain signs / symbols in legends e.g. 3,5
CAGR (as shown in the example) 2,4 2,5 2,8
1,8

2010 11 12 2013
More slide examples in Appendix

KNOWMORE Source: KnowMore Support Team 6

Standard elements
Comments

§ In order to ensure consistency across slides its important to use the same “standard elements” throughout a presentation.
§ When working on a slide make sure that the way of using the standard elements are done as shown on this page
§ As a minimum such standard elements include: arrows, call-outs (use to comment on a certain part of a graph), tick marks,
moons, and tables (see the appendix)

Arrows Call-outs Moons & ticks

Text goes here

Text goes here

Example of tables in the appendix

KNOWMORE Source: KnowMore Support Team 7

Text and bullet points
Rules
How it should look
Bullet points
§ Example text
§ To ensure consistency in use of bullet points, the
following rules should always apply: § Example text

§ The same distance/space between the text and § Example text on level 1
the “bullet” § Example text on level 1
§ Use the same symbols on each level § Example text on level 2
§ Always have the same spacing between each § Example text
line
§ Example text
§ The illustration to the right show how it should and
should NOT look
How it should NOT look
Text
§ Always make sure that text is left-aligned § Example text
§ Only in some headers can text be centre-aligned (as § Example text
illustrated multiples times throughout this document) § Example text on level 1

§ Example text on level 1

§ Example text
§Example text

KNOWMORE Source: KnowMore Support Team 8

Foot notes and sources
Comments
Zoom of each slide
§ Sources, footnotes and regular notes are all placed on Alternative 1
the same part of the slide as they address § Example with 2 or less lines of combined notes,
Sources footnotes1 and sources

§ Sources should always be placed on the bottom of the

page and “bottom-align” with the logo (See example on
this page)
Footnotes: 1: here goes a footnote
KNOWMORE Source: KnowMore Support Team
§ As a default all footnotes should be marked using
“superscript” as illustrated here:
§ How to do it1
§ How NOT to do it* Alternative 2

§ The placement should be on top of the source as § Example with 3 or more lines of combined notes,
illustrated to the right footnotes1 and sources

Other notes
§ Placed before footnotes, but within the same textbox – as
shown in alternative 2 on the right Note: Something different note
1: here goes a footnote
2: here goes a footnote

KNOWMORE Source: KnowMore Support Team

KNOWMORE Source: KnowMore Support Team 9

Alignment
Rules and comments
Illustration on next slide

Comments
§ Alignment of slides is the most common issue
and makes a very substantial difference for the
overall appearance of the slide
§ Alignment must be checked at every single
slide
§ The following two slides show an okay version
and a version filled with errors
Specific Rules (numbers refer to next slide)
1. All text should be left-aligned to the extend
possible
2. Whenever possible elements need to be
aligned horizontally across the slide
3. All text in tables must be aligned on top – not
the middle
4. Graphs titles align to the ”lowest line”
5. Align as many elements as possible – both
vertically and horizontally
6. When possible, align across slides e.g. have
same distance to the slide border across slides

KNOWMORE Source: KnowMore Support Team 10

 6 x Examples

Examples of well-aligned slide Illustration of alignment

2
Topic 1 Topic 2

Graph title, Unit of measure Graph title is

quite long here
Graph title, Unit of measure Something , Unit Something , Unit Unit of measure 4

1
Series 1 Series 2 Series 3
Series 1 Series 2 Series 3
4,5 5
4,3 4,4 4,3 4,4
3,5 3 3,5
2,4 2 2,5 2,8 2,5 3
2 1,8 2,4 2 2 1,8

2 5
Category 1 Category 2 Category 3 Category 4 Category 1 Category 2 Category 3

3
§ This is the conclusion on the topic § This is the conclusion on the topic
Topic 1 § This is more content Topic 1 § This is more content

§ This is the conclusion on the topic § This is the conclusion on the topic
Topic 1 Topic 1
§ This is more content § This is more content

KNOWMORE Source: KnowMore Support Team 11

 EXAMPLE OF A BAD SLIDE
Examples of slide with miss-alignments

Topic 2

Topic 1 Graph title is

quite long here
Unit of measure
Graph title, Unit of measure
Something , Unit Something , Unit
Graph title, Unit of measure

Series 1 Series 2 Series 3 Series 1 Series 2 Series 3

5 4,3 4,4
4,3 4,4 4,5 3,5 3
3,5 2,4 2 2,5 2
3 2,8 1,8
2,4 2 2,5 2 1,8

Category 1 Category 2 Category 3

Category 1 Category 2 Category 3 Category 4

Topic 1 § This is the conclusion on the topic

Topic 1 § This is the conclusion on the topic
§ This is more content
§ This is more content

Topic 1 § This is the conclusion on the topic

§ This is more content
Topic 1 § This is the conclusion on the topic
§ This is more content

KNOWMORE Source: KnowMore Support Team 12

Stickers
What is a “sticker” Rules

§ A sticker is form of “stamp” placed in the upper right § Font size of 18px
corner
§ Bolded text
§ The main purpose of the sticker is to add a simple
disclaimer or similar that the reader needs to be aware of
§ Upper case in all letters
– see the illustration below § Use lines as illustrated below
§ Always place in upper right corner
Potential stickers:
§ ILLUSTRATIVE
§ TO BE UPDATED
§ EARLY DRAFT
§ PRELIMINARY

Examples

ILLUSTRATIVE EXAMPLES

TO BE UPDATED PRELIMINARY

KNOWMORE Source: KnowMore Support Team 13

Interpretation of hand written comments (1:2)
Example Interpretation // what to do

§ A line through the text indicate that the text was an error
§ Simply do not include the text

§ Shading of a corner of box or shape is a reference to the Example

background colour of the shape
1 2 3
§ Shapes with a shades corner need another background
colour than the standard colour as shown to the right

§ The symbol indicates that the shape / element / text Example

needs to be deleted / left out
A

§ The “<.. >” signs indicate a comment/request to you as Example

the creator of the slide
§ In this case the client wants you to insert a logo of “ABC”.
For the majority of such logos you can find it via Google

§ As above, the “<.. >” signs indicate a comment/request to Example

you as the creator of the slide
§ In this case, you should insert a grey scale World map.
These will be available as part of the tool pack with a
given requests

KNOWMORE Source: KnowMore Support Team 14

Interpretation of hand written comments (2:2)
Example Interpretation // what to do
Example
§ The first two boxes are examples of a table with
some lines of dummy text A § X
§ X
§ The comment below asks you to fill the rest of the
B § X
slide with a similar structure as illustrated to the
§ X
right
C § X
§ X

§ The outline simply mean that the text should be

deleted and instead replaced by the text written
above

§ The underlining of bolds means that the word Example

should be written in bold letters This is a bold line

KNOWMORE Source: KnowMore Support Team 15

Appendix

www.knowmore.dk

COPENHAGEN
Denmark
E: info@knowmore.dk
Source: xxx
KNOWMORE
Graph examples

Histograms, Units Pie charts, Units

Series 1 Series 2 Series 3 Sales;

9%
Sales;
5
4,3 4,4 4,5 10%
3,5
3 2,8
2,4 2,5
2 2 1,8
Sales; Sales;
23% 58%
Category 1 Category 2 Category 3 Category 4

Histograms, Units Pie charts, Units

Sales;
Category 3 3,5 9%
Sales;
10%
Category 2 2,5

Category 1 4,3 Sales; Sales;

23% 58%

KNOWMORE 17
Graph examples

Line charts, Units Scatter dot, Units

Series 1 Series 2
Y axis,
Unit
5

4,4 4,5 4,5

4,3
4
3,5 3,5
3
2,8
2,4 2,5 2,5
2
1,8
1,5
1
0,5
0
2014 15 16 2017 0 1 2 3 4 5 6
X axis, Unit

1: Footnote 1#
2: Footnote 2# i

KNOWMORE Source: xxxx 18

Table and org. chart examples

Org. charts Tables

Description
Name
Title x § x

Name Name
Title Title x § x
x

x § x
Name Name Name
Title Title Title
x § x

Name Name Name

Title Title Title
x § x

Name Name Name x

Title Title Title x § x

Name Name Name x § x

Title Title Title

1: Footnote 1#
2: Footnote 2# i

KNOWMORE Source: xxxx 19