Entrepreneurship

Course

February 2014
• Helps you develop an entrepreneurial
mindset
• Teaches skills such as business planning,
negotiation, financial literacy, and
problem solving
• Content organized into 7 modules that
include practice activities and quizzes to
test your understanding
• Students can self-enroll, or instructors
can teach this course in their classrooms
• Available in English, Arabic, and Spanish
• Estimated time to complete: 10-15 hours

© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Public 2
 Module/Case Study Overview Chapters Skills
Charging for Expertise How to identify personal skills, define a • Recognizing expertise • Presenting
product or service, and determine pricing. • Generating income • Selling
Additional topics include presentation skills • Creating a presentation • Identify legal structures
and customer service, retention, and loyalty • Keeping records • Understand ROI
programs. • Providing good customer service • Conflict resolution

Starting an Internet Introduces entrepreneurial thinking and • Think like an entrepreneur • Research
Café explains how entrepreneurship differs from • Plan like an entrepreneur • Develop a business plan
other employment opportunities. Business • Decide like an entrepreneur • Entrepreneurial thinking
research tools are identified and a business • Writing the business plan • Understand business
plan is prepared. environments

Making a Business Explores how to help a business remain • Review the business plan • Change process
Successful profitable by defining a change process, • Customer and market analysis • Business assessment
reviewing advantages and disadvantages • Implement, evaluate, and • Legal, social, and ethical
of product changes, preparing a change anticipate change responsibilities
plan, and communicating changes to all • Revise the business plan • Cost/benefit analysis
stakeholders.
Taking the Initiative How to transfer skills from one type of • Using social networks as a • Social networking
employment to another to succeed in the business tool • Insuring a business
marketplace. Reviews the legal aspects of • Creating a consulting business • Identify funding sources
business ownership, and discusses how to • Funding a new business • Prepare funding proposal
prepare a funding proposal. • Protecting the new business • Assess personal skills
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Public 3
 Module/Case Study Overview Chapters Skills
Enabling an E-Business Defines e-business and introduces ways e- • What is broadband? • Decision making
business applications can be used to solve • Preparing the business to use • Goal setting
business problems. Project management is broadband • E-business applications
introduced and the tools used to measure • Assessing business performance • E-business metrics
the success of a business are reviewed. • Internet marketing

Providing Outsource Explores the importance of formalizing • Employment opportunities in • Negotiation

Services business relationships through a contract, contracting • Meeting protocols
including the legal structure of a contract, a • The role of contracts in business • Contract structure
review of common business contracts, and relationships • Bid process
the request for proposal and resulting bid. • The request for proposal • Pricing strategies

Building a Contracting Reviews several aspects of business • Identifying the business structure • Delegation
Business ownership including resources, the • Creating a business structure • Business
decision making process, contracts, and • Expanding the business structure communications
research. Also introduces normal business • Resource acquisition
structures, departmental responsibilities, • Lending process
and establishing business credit.

© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Public 4
 In this case study, Michael Lam, a Networking Academy
student, learns that his skills can become the foundation for
a small business. But Michael will soon discover that there is
more to charging for his expertise than just preparing an
invoice.

Learning objectives:
• Identify skills that have value in the marketplace.
• Explain the social, legal, and ethical responsibilities of an
entrepreneur.
• Describe the ways in which a business receives income.
• Describe the basic elements of a customer sales
presentation.
• Organize important business records.
• Explain tools that businesses use to grow.

Estimated time to complete: 1 hour

© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Public 5
 This case study follows two NetAcad students, Maria Taylor
and Alex Jimenez, as they develop a business plan to solve
a shared problem: the need for an efficient and cost-
effective Internet access solution.

Business ownership concepts and terminology are explored

throughout the case study.

Learning objectives:
• Define common business terminology
• Identify and research a business opportunity
• Explain the decision making process
• Practice the decision making process
• Work as part of a business team
• Prepare a simplified business plan

Estimated time to complete: 1 hour

© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Public 6
 In this case study, Maria and Alex are owners of an Internet
Café that is not as profitable as they had forecasted. They
follow the advice of their coach to evaluate their business
and implement changes to the café.

Learning objectives:
• Define common marketing terminology
• Explain variances in sales and cost forecasting
• Identify frequently used marketing and communication tools
• Analyze research results
• Explain the change process
• Prepare a simplified growth plan

Estimated time to complete: 45 minutes

© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Public 7
 This case study introduces Pam, who has just learned about
a project that aims to use new broadband capabilities to
improve communications between local schools, libraries,
and government educational offices. Pam has experience in
setting up a broadband network from her previous job, but is
unsure how her experience can transfer over to this new
project.

Learning objectives:
• Use social media as a research, marketing, and sales tool
• Transfer skills acquired through previous employment or
education to new employment opportunities
• Identify steps involved in establishing a consulting business
• Fund and operate a consulting business

Estimated time to complete: 1 hour

© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Public 8
 Pam is a consultant who helps businesses use broadband
Internet connectivity to solve problems. Mr. Lee is a
businessman who owns several laundries. He’s been in
business a long time, but lately his sales have decreased and
costs have risen.

This case study follows their progress as they research ways

that the Internet can help Mr. Lee's business.

Learning objectives:
• Identify how broadband applications can be used in
business
• Define a business problem
• Identify, evaluate, and choose e-business solutions
• Prepare an implementation plan
• Evaluate a business using business metrics

Estimated time to complete: 45 minutes

© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Public 9
 In this case study, Michael Lam has successfully built a small
computer services business. His friend Yuna recently
graduated with an IT degree and is looking for work. After
reading about a local broadband project that will bring high-
speed Internet to homes and businesses, they’re interested
in supporting the project as local contractors. Join them as
they learn about the responsibilities of a contractor.

Learning objectives:
• Define the role of a contractor
• Explain how a contractor builds relationships with other
businesses
• Define these relationships using contracts
• Determine where to find companies that are looking for
contractors
• Explain how to contact potential customers

Estimated time to complete: 45 minutes

© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Public 10
 This case study follows Michael and Yuna as they grow their
contracting business. After responding to the Request for
Proposal (RFP) and becoming installation contractors for
Tele X, they have discovered that the work they are doing
requires more than just installation skills. They might need
more resources than they currently have.

Learning objectives:
• Review current business commitments and resources
• Identify needed resources
• Define a business structure to organize and optimize
resources
• Develop ways to communicate within the business
structure
• Explain the importance of good financial management
• Recognize expansion opportunities

Estimated time to complete: 50 minutes

© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Public 11
• Please visit the Self-Enroll Courses page on Cisco NetSpace to enroll in this course
• If you need assistance, please post questions on the Cisco Networking Academy
Facebook page

© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Public 12
Thank you.