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    E Chopal 1

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    E-Choupal is an initiative by ITC Limited to directly connect with rural farmers in India via the Internet to procure agricultural products like soybeans, wheat, coffee, and prawns. It addresses the challenges of Indian agriculture by installing computers with Internet access in rural areas, allowing farmers to access up-to-date market prices and farming practices. Farmers can negotiate directly with ITC Limited instead of relying on exploitative middlemen. Each e-Choupal kiosk run by a trained farmer serves 600 farmers, providing a computer and Internet connection. Farmers have seen higher incomes through increased yields and quality as well as lower transaction costs using e-Choupal.

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    E Chopal 1

    Uploaded by

    umar_u4u
    26 views2 pages
    E-Choupal is an initiative by ITC Limited to directly connect with rural farmers in India via the Internet to procure agricultural products like soybeans, wheat, coffee, and prawns. It addresses the challenges of Indian agriculture by installing computers with Internet access in rural areas, allowing farmers to access up-to-date market prices and farming practices. Farmers can negotiate directly with ITC Limited instead of relying on exploitative middlemen. Each e-Choupal kiosk run by a trained farmer serves 600 farmers, providing a computer and Internet connection. Farmers have seen higher incomes through increased yields and quality as well as lower transaction costs using e-Choupal.

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    E-Choupal is an initiative by ITC Limited to directly connect with rural farmers in India via the Internet to procure agricultural products like soybeans, wheat, coffee, and prawns. It addresses the challenges of Indian agriculture by installing computers with Internet access in rural areas, allowing farmers to access up-to-date market prices and farming practices. Farmers can negotiate directly with ITC Limited instead of relying on exploitative middlemen. Each e-Choupal kiosk run by a trained farmer serves 600 farmers, providing a computer and Internet connection. Farmers have seen higher incomes through increased yields and quality as well as lower transaction costs using e-Choupal.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    26 views2 pages

    E Chopal 1

    Uploaded by

    umar_u4u
    E-Choupal is an initiative by ITC Limited to directly connect with rural farmers in India via the Internet to procure agricultural products like soybeans, wheat, coffee, and prawns. It addresses the challenges of Indian agriculture by installing computers with Internet access in rural areas, allowing farmers to access up-to-date market prices and farming practices. Farmers can negotiate directly with ITC Limited instead of relying on exploitative middlemen. Each e-Choupal kiosk run by a trained farmer serves 600 farmers, providing a computer and Internet connection. Farmers have seen higher incomes through increased yields and quality as well as lower transaction costs using e-Choupal.

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    E-Choupal

    From Wikipedia, the free encyclopedia


    Jump to: navigation, search

    e-Choupal is an initiative of ITC Limited, a large multi business conglomerate in India, to link
    directly with rural farmers via the Internet for procurement of agricultural and aquaculture
    products like soybeans, wheat, coffee, and prawns. e-Choupal was conceived to tackle the
    challenges posed by the unique features of Indian agriculture, characterized by fragmented
    farms, weak infrastructure and the involvement of numerous intermediaries. The programme
    involves the installation of computers with Internet access in rural areas of India to offer farmers
    up-to-date marketing and agricultural information.

    [edit] Problems addressed


    Traditionally, commodities were procured in mandis (major agricultural marketing centres in
    rural areas of India), where the middleman used to make most of the profit. These middlemen
    used unscientific and sometimes outright unfair[citation needed] means to judge the quality of the
    product to set the price. The difference in price between good quality and inferior quality was
    little, and therefore there was no incentive for the farmers to invest and produce good quality
    output. With e-Choupal, the farmers have a choice and the exploitative power of the middleman
    is neutralised.

    [edit] Effects of e-Choupal


    ITC Limited has now provided computers and Internet access in rural areas across several
    agricultural regions of the country, where the farmers can directly negotiate the sale of their
    produce with ITC Limited. This online access enables farmers to obtain information on mandi
    prices, and good farming practices, and to place orders for agricultural inputs like seeds and
    fertilizers. This helps farmers improve the quality of their products, and helps in obtaining a
    better price. Each ITC Limited kiosk having Internet access is run by a sanchalak — a trained
    farmer. The computer is housed in the sanchalak's house and is linked to the Internet via phone
    lines or by a VSAT connection. Each installation serves an average of 600 farmers in the
    surrounding ten villages within about a 5 km radius. The sanchalak bears some operating cost but
    in return earns a service fee for the e-transactions done through his e-Choupal. The warehouse
    hub is managed by the same traditional middle-men, now called samyojaks, but with no
    exploitative power due to the reorganisation. Indeed these middlemen make up for the lack of
    infrastructure and fulfill critical jobs like cash disbursement, quantity aggregation and
    transportantion.

    Since the introduction of e-Choupal services, farmers have seen a rise in their income levels
    because of a rise in yields, improvement in quality of output, and a fall in transaction costs. Even
    small farmers have gained from the initiative. Customized and relevant knowledge is offered to
    the farmers despite heterogeneous cultures, climates and scales of production. Farmers can get
    real-time information despite their physical distance from the mandis. The system saves
    procurement costs for ITC Limited. The farmers do not pay for the information and knowledge
    they get from e-Choupals; the principle is to inform, empower and compete. At the same time
    ITC Limited has obtained benefits from the programme:

    1. elimination of non value added activities


    2. differentiated product through identity preserved supply chains
    3. value added products traceable to farm practices
    4. e-market place for spot transactions and support services to futures exchange[citation needed]

    There are presently 6,500 e-Choupals in operation. ITC Limited plans to scale up to 20,000 e-
    Choupals by 2012 covering 100,000 villages in 15 states, servicing 15 million farmers.[citation needed]

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