Two Wheeler Industry: A Study On " "

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A STUDY ON

“TWO WHEELER INDUSTRY”


With reference to
“YAMAHA SHOW ROOM”
A Mini Project report submitted in partial fulfillment of the
Requirement for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
TO
Jawaharlal Nehru Technological University, Kakinada.
Submitted by
P.PRASAD
Regd No:17MT1E0050

Under the esteemed Guidance of


M.RAJMOHAN, MBA,
Associate Professor

DEPARTMENT OF MANAGEMENT STUDIES


SRI VENKATESWARA COLLEGE OF ENGINEERING & TECHNOLOGY
Accredited by NAAC with ‘A’ Grade & ISO 9001:2015 Certified
(Affiliated to J.N.T.U, Kakinada, approved by AICTE)
Etcherla, srikakualam-532402
2017- 2019
DECLARATION

I hereby declare that the Mini Project work titled “A STUDY ON TWO
WHEELER INDUSTRY” with reference to “ YAMAHA SHOW ROOM”, is a bonafied
work done and submitted for the partial fulfillment of the requirement for the award of II
Semester in Master of Business Administration in “SRI VENKATESWARA COLLEGE
OF ENGINEERING & TECHNOLOGY” is a bonafied work carried out by me.

Station :

Date :

P.PRASAD
Regd. No. 17MT1E0050
DEPARTMENT OF MANAGEMENT STUDIES
SRI VENKATESWARA COLLEGE OF ENGINEERING &TECHNOLOGY
Accredited by NAAC with ‘A’ Grade & ISO 9001:2015 Certified
(Affiliated to J.N.T.U, Kakinada, approved by AICTE)
Etcherla, srikakualam-532402

CERTIFICATE

This is to certify that the mini project work entitled A Study On “ TWO WHEELER
INDUSTRY” with reference to “YAMAHA SHOW ROOM” is a bonafied work done and
submitted by P.PRASAD (Regd No 17MT1E0050.). In partial fulfillment of the
requirements for the award of II Semester in “MASTER OF BUSINESS
ADMINISTRATION” in SRI VENKATESWARA COLLEGE OF ENGINEERING &
TECHNOLOGY is a record of bonafied work carried out by her under my guidance.

HOD PROJECT GUIDE

(V.SANTHI) (M. RAJAMOHAN)


ACKNOWLEDGEMENT

I feel to render my thankful acknowledgement to the following by distinguished


personalities who stretched their helping hand to me in completing my project work successfully.

I would like to express my sincere thank with all my heart to my project guide
“Mr. M.RAJAMOHAN MBA”, Associate professor of SRI VENKATESWARA COLLEGE
OF ENGINEERING AND TECHNOLOGY, Etcherla, Srikakulam.

I owe my profound gratitude to Mrs. V.SANTHI, MBA, Head of the Department for
Management Studies, SRI VENKATESWARA COLLEGE OF ENGINEERING AND
TECHNOLOGY, Etcherla, Srikakulam.

I wish to express my deep sense of gratitude to Dr. M.GOVINDA RAJU garu,


Mtech (NITW), Ph.D (AU), FIE ,MISTE ,CE , principal of SRI VENKATESWARA
COLLEGE OF ENGINEERING AND TECHNOLOGY for giving me necessary inputs & an
opportunity to do my project work.

I would like to express my sincere thanks & gratitude to my friends and parents for
their support to do this project in successful manner.

P.PRASAD
Regd. No. 17MT1E0050
CONTENTS

CONTENT PAGE NO

INTRODUCTION

OBJECTIVES OF THE STUDY

METHODOLOGY

INDUSTRY PROFILE

COMPANY PROFILE

HUMAN RESOURCE MANAGEMENT

MARKETING ANALYSIS

FINANCIAL ANALYSIS

CONCLUSION

BIBLIOGRAPHY

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