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309 views

DM Books

dmbooks

Uploaded by

rashidnyou
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Digital Marketing: Models & Frameworks

Digital Marketing Books


Recommended readings for DM:
Books:
Understanding Digital Marketing Strategies for Engaging the Digital Damian Ryan
Marketing Generation, Kogan, 2012
Marketing In The Age of Your Online Strategy Is Your Business Strategy, Vanessa Fox
Google Wiley, 2010
Web Analytics 2.0 The Art of Online Accountability & Science of Avinash Kaushik
Customer Centricity, Wiley, 2010
Epic Content Marketing How To Tell A Different Story, ..., And Win More By Joe Pulizzi
Marketing Less, McGraw Hill 2014
Growth Hacker A Primer On The Future of PR, Marketing, And Ryan Holiday
Marketing Advertising, Portfolio Penguin 2014
A Social Strategy How We Profit From Social Media, Princeton Mikolai Jan
University Press, 2014 Piskorski
Contagious Why Things Catch On, New York, NY, Simon & Jonah Berger
Schuster, 2013

There are no required textbooks for this course. 



© Lil Mohan, 2013-17 Digital Marketing: Concepts, Strategies & Techniques: This material is copyrighted by the author and Page: 1 of 65
Palo Alto, CA. may not be copied or otherwise redistributed without the express written consent from the author. Final: 20170327

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