Techno Orientalism Imagining
Techno Orientalism Imagining
Haerin Shin
MELUS: Multi-Ethnic Literature of the U.S., Volume 41, Number 3, Fall 2016,
pp. 217-219 (Review)
Since its inception in David Morley and Kevin Robins’s book Spaces of Identity:
Global Media, Electronic Landscapes, and Cultural Boundaries (1995), techno-
Orientalism has been used to rewrite the legacy of Edward Said’s Orientalism
(1978), updating and expanding on but also inverting the temporal, geographical,
and conceptual reach of Said’s discursive framework. Whereas the imagined
“Orient” frames the present through the past by detaining the East in a timeless
limbo of stagnation in service to the West’s desire for self-identification, techno-
Orientalism sheds light on technology as the operational mechanism of
Orientalism. David S. Roh, Betsy Huang, and Greta A. Niu’s groundbreaking col-
lection, Techno-Orientalism: Imagining Asia in Speculative Fiction, History, and
Media, shows how dazzling images of futurity and progress reproduce “represen-
tational containment” (3) through the alterity of Asian bodies.
Techno-Orientalism addresses a critical gap in the epistemology of alienation
by delivering essays that consider techno-Orientalism in various transnational
and cross-cultural contexts, covering a range of speculative imaginaries. The book
also maps out a metacognitive pathway that necessitates the implosion of the
Enlightenment vision. Mutating from Dr. Fu Manchu to the mechanical and sub-
human automatism of Asia’s industrial effectuality, technologized simulacra of
the Orient destabilize the ontological hierarchy of the East/West dichotomy by
exposing a new source of fear: the uncanny image of the East/West self in the alien
body of the Asian Other.
Assigning agency to the Asian subject by reinterpreting techno-Orientalism in light
of the global ascension to economic and political power of Japan, China, India, and
other Asian communities, the collection also trains a self-reflective lens on the haunt-
ing influences of the Western hegemony in the Eastern hemisphere’s drive toward
modernization. In so doing, the collection enriches an important area of critical dis-
course that, despite its “growing prevalence in the Western cultural consciousness,”
has been “generally ignored in academic and popular cultural spheres” (6).
The nine essays in part 1 excavate “instantiations of techno-Orientalism over
time and across genres” (16). Kenneth Hough anchors contemporary incarna-
tions of techno-Orientalist perspectives in the technophobic rhetoric of the
Japanese invasion. While Hough accentuates the fear-mongering portraits of
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Published by Oxford University Press on behalf of The Society for the Study of the Multi-Ethnic Literature of the United
States 2016. This work is written by a US Government employee and is in the public domain in the United States.
DOI: 10.1093/melus/mlw018
MELUS Volume 41 Number 3 (Fall 2016) 217
Reviews
Haerin Shin
Vanderbilt University
219