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Enhancing Online Marketing

The sales of a company have been reducing over the past 2 years, likely due to an aging customer population. While 68% of consumers in developed countries prefer to buy products online, only 3% of this company's sales are online. To enhance its consumer base and sales over the next 3 years, the company should invest more in its online marketing to better reach consumers who increasingly shop online.

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Jay Sad
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32 views2 pages

Enhancing Online Marketing

The sales of a company have been reducing over the past 2 years, likely due to an aging customer population. While 68% of consumers in developed countries prefer to buy products online, only 3% of this company's sales are online. To enhance its consumer base and sales over the next 3 years, the company should invest more in its online marketing to better reach consumers who increasingly shop online.

Uploaded by

Jay Sad
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Running head: STRATEGY FORMULATION

Enhancing online marketing:

In spite of its huge range of products and highly lucrative price, the sales of the company

are getting reduced over the past 2 years. The chief reason behind this is the aging population.

According to a survey, 68.3 percent of the consumers in developed countries like America prefers

to buy products online (Gamble, Thompson and Peteraf 2013). However, only 3 percent of

Costco’s sale is online. Hence in order to enhance its consumer base in the following 3 years, the

company should invest more on its online marketing.


STRATEGY FORMULATION 1

Reference List

Gamble, J.E., Thompson, A.A. and Peteraf, M.A., 2013. Essentials of strategic management: The

quest for competitive advantage. McGraw-Hill/Irwin.

Mao, K.H., 2017. The Analysis of Business Strategy and Talent Development for Large Discount

Stores (The Case of COSTCO Taiwan).

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