Outcomes-Based Teaching and Learning Plan for Methods of Business Research

Course Title METHODS OF BUS. RESEARCH Course Code BUSRE

Credit Units 3 Course Pre-requisites All Major Subjects
Course Description Methods of Business Research deals with the development of the essential ideas, concepts, principles, tools, and skills needed in Business Research. Specifically,
it deals with the formulation of the research problem, familiarization of the research methods, preparation of the research instruments, review of related literature
and studies, sampling techniques, and the selection of statistical tools in the analysis of data.
The procedural aspects of research development, from the research problem identification up to the development of the research design are given emphasis. Due
importance is given to the identification and definition of the research problem and the design of the tools of research.
It also deals with realizing effective and realistic approaches to prove or formulate chosen hypothesis, driven to enhance human life.
Course Intended Learning After completing this course, STUDENTS SHOULD BE ABLE TO:
Outcomes  Gain knowledge and understanding about the basic concepts, principles, practices and issues in business research.
 Acquire clear understanding of the role of research in modern organization.
 Apply and practice ethical values in the field of research.
 Successfully apply different research principles, concepts to create an effective research paper.
 Maintain the integrity of a research paper through following concise research principles and concepts.
 Develop a Research Paper.
 Be an effective researcher that will play important contribution to the R and D department of any business.

Midterm Period PART 1:

Essential Learning
Week Content Declarative Knowledge Functional Knowledge Intended Learning Outcomes (ILO) Suggested Assessment Tasks (ATs)
Standards Teaching/Learning
Activities (TLAs)
The students should be able to:
1 Introduction to  Definition of Business  Explain why business  Define Business Research  Lecture  Graded recitation
Business Research research is important;  Discuss the importance of Business  Discussion  Quiz
Research  Importance of  Identify the characteristics of Research  PPT  Homework
Business Research a good research;  Enumerate the Major Steps in Research  Seatwork
 Major Steps in  Differentiate the types of  Identify the Common Types of Business
Research research. Research
 Common Types of
Business Research

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Outcomes-Based Teaching and Learning Plan for Methods of Business Research
 The students should be able to:
2 Development  Identification and  Describe criteria for  Identify and Select a Research Problem  Lecture  Graded recitation
and Selection of the problem selection;  Write a Review of Related Literature  Discussion  Quiz
Formulation of Research Problem  Recognize strategies to  Write the Significance of the Study  Presentation  Homework
Research  Formulation of the identify research problems;  Formulate the Scope and Limitations of  Seatwork
Problem Research Problem and  Know the guidelines in the Study
Objectives writing the research title.
 Review of Related
Literature
 Significance of the
Study
 Scope and Limitation
of the Study
Week Content Declarative Knowledge Functional Knowledge Intended Learning Outcomes (ILO) Suggested Assessment Tasks (ATs)
Standards Teaching/Learning
Activities (TLAs)
The students should be able to:
3 Formulating  Hypothesis  Explain the importance of  Write Different Types of Hypothesis  Lecture  Graded recitation
the Theoretical  Assumptions writing hypothesis;  Formulate Assumptions  Discussion  Quiz
Framework  Operational  Distinguished the  Construct Operational Definition of  Presentation  Homework
Definition difference between a Variables  Seatwork
 Conceptual and Conceptual Framework  Formulate Conceptual and Operational
Operational from Operational Framework
Framework Framework.
The students should be able to:
4 Designing the  Research Design  Identify the different kinds  Discuss the different Types of Research  Lecture  Graded recitation
Research  Sampling of research design; Design  Discussion  Quiz
Methodology  Methods of Data  Apply the methods of  Differentiate the Types of Sampling  Presentation  Homework
Collection sampling techniques; Design  Seatwork
 Methods of Data  Write survey  Explain the Different Methods of Data
Analysis questionnaire. Collection and Data Analysis
Week Content Declarative Knowledge Functional Knowledge Intended Learning Outcomes (ILO) Suggested Assessment Tasks (ATs)
Standards Teaching/Learning
Activities (TLAs)
The students should be able to:
5 Actual Data  Ethical Issues in the  Do actual survey;  Discuss the Ethical Issues and Practical  Lecture  Graded recitation
Gathering Conduct of Research  Know ethical practices Concerns that Hinder Research  Discussion  Quiz
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Outcomes-Based Teaching and Learning Plan for Methods of Business Research
  Common Difficulties when doing survey.  Explain Common Difficulties in  Presentation  Homework
in the Conduct of Gathering Research Data  Seatwork
Research  Identify Strategies to Minimize Data
Collection Problems
The students should be able to:
6 Analysis and  Data Processing  Justify the results based on  Prepare the Data for Analysis  Lecture  Graded recitation
Interpretatio  Data Analysis the data presented;  Identify Approaches in Data Analyzing  Discussion  Quiz
n of Data  Presenting the  Interpreting results  Discuss the Guidelines in Presenting the  Presentation  Homework
Research Results accurately and correctly. Research Results  Seatwork

7 MIDTERM EXAMINATION

Final Period UNIT 2:

Essential Learning
Week Content Declarative Functional Knowledge Intended Learning Outcomes (ILO) Suggested Assessment Tasks (ATs)
Standards Knowledge Teaching/Learning
Activities (TLAs)
The students should be able to:
8 The Research  Importance of  Initial writing of the  Prepare the components of a research  Lecture  Graded research
Proposal Proposal research proposal; proposal.  Group Discussion proposal
 Components of  Actual data gathering and  Apply the theories, concepts, and  Presentation of research
Proposal library work to support the principles in writing a Business proposal
research study. Research.  Library and Research
Work
 Consultation

The students should be able to:

9 Writing The  The Problem and Its  Actual writing of the  Apply and utilize the knowledge  Lecture  Graded research
Research Background research study begins; learned, the attitude and skills gained in  Group Discussion paper
Paper  Review of Related  Library research, data understanding the basic business  Presentation of research
Literature and gathering, reading of related research procedures. paper
Studies studies and construction of  Library and Research
 Research survey questionnaire starts Work
Methodology in this stage.  Consultation
Week Content Declarative Functional Knowledge Intended Learning Outcomes (ILO) Suggested Assessment Tasks (ATs)
Standards Knowledge Teaching/Learning
Activities (TLAs)
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Outcomes-Based Teaching and Learning Plan for Methods of Business Research
10 Writing The  The Problem and Its  Actual writing of the The students should be able to:  Lecture  Graded research
Research Background research study begins;  Apply and utilize the knowledge  Group Discussion paper
Paper  Review of Related  Library research, data learned, the attitude and skills gained in  Presentation of research
Literature and gathering, reading of related understanding the basic business paper
Studies studies and construction of research procedures.  Library and Research
 Research survey questionnaire starts Work
Methodology in this stage.  Consultation
The students should be able to:
11 Writing The  Presentation,  Writing of the research  Apply and utilize the knowledge  Lecture  Graded research
Research Analysis and paper continues here as data learned, the attitude and skills gained in  Group Discussion paper
Paper Interpretation of gathered will now be understanding the basic business  Presentation of research
Data presented and interpreted; research procedures. paper
 Summary of  Present the findings,  Library and Research
Findings, conclusions and Work
Conclusions and recommendations in an  Consultation
Recommendations orderly manner.
The students should be able to:
12 Writing The  Presentation,  Writing of the research  Apply and utilize the knowledge  Lecture  Graded research
Research Analysis and paper continues here as data learned, the attitude and skills gained in  Group Discussion paper
Paper Interpretation of gathered will now be understanding the basic business  Presentation of research
Data presented and interpreted; research procedures. paper
 Summary of  Present the findings,  Library and Research
Findings, conclusions and Work
Conclusions and recommendations in an  Consultation
Recommendations orderly manner.
Week Content Declarative Functional Knowledge Intended Learning Outcomes (ILO) Suggested Assessment Tasks (ATs)
Standards Knowledge Teaching/Learning
Activities (TLAs)
13 .
14 FINAL EXAMINATION – ORAL DEFENSE

Basic Readings  Edralin, Divina M. Business Research, Concepts and Application, 3rd Edition. De La Salle University Press, Inc. 2006
 Churchill, Gilbert A., Jr. Marketing Research Methodological Foundations, 9th Edition. Ohio: Thomson South-Western, 2005.
 Hair, Joseph F., Jr., et. al. Marketing Research within a Changing Information Environment, International Edition. New York: McGraw-Hill Irwin, 2003.
 Paler-Calmorin, Laurentina and Melchor A. Calmorin. Methods of Research and Thesis Writing. Manila: Rex Book Store, 2001.
 Roberto, Ned. User-Friendly Marketing Research. Makati City: Life Cycle Press (Asia), 1996.
Extended Readings  Newspapers (Phil. Daily Inquirer, Business World, Manila Bulletin, Phil. Star)
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Outcomes-Based Teaching and Learning Plan for Methods of Business Research
  Magazines (Far Eastern Economic Review, Harvard Business Review)
 Journals
Course Assessment GRADING MIDTERM FINAL GRADE
SYSTEM: GRADE Midterm Grade 25%
Class Standing 35% Class Standing 10%
Quizzes 25% Final Paper 25%
Long Exam 25% Final Exam (Oral 40%
Midterm Exam 25% Defense) --------
-------- 100%
100%
Course Policies  A student is considered absent if he comes beyond the grace period of 15 minutes.
 Three is the maximum number of absences.
 Quizzes, recitation, assignments and individual presentation is a requirement.
 Oral Defense is the Final Requirement
 Seating arrangement
Consultation Faculty Member : Ma. Katherine T. De Leon
Schedule Email-address : khatetria@gmail.com
Consultation Day/s : Saturday
Time and Venue : 04:00 – 04:30 / Rm 404

Course Title 2nd Tri, AY 2015-2016 Prepared by Reviewed by Approved by:

Methods of Business Research OCTOBER 8, 2016 Ma. Katherine T. De Leon RODEN MANSUETO JENNY C. CO, MBA
Academic Assistant VP-Academic Affairs

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Outcomes-Based Teaching and Learning Plan for Methods of Business Research