PROJECT

PROPOSAL
Corporate Website for #CompanyName

CONTACT:
Mr. #ClientName

21 July 2018

1
 CONFIDENTIALITY

#yourcompany#is submitting this proposal to Client on the understanding that the contents
would not be divulged to any third party without prior written consent from #yourcompany#.
 Table of Contents
1. Executive Summary ................................................................................................................. 4
2. Vendor Profile ........................................................................................................................... 4
2.1 Experience Design ............................................................................................................ 4
2.2 Brand Marketing & Storytelling ......................................................................................... 5
2.3 Best in Class Corporate Website Solution ....................................................................... 5
2.4 Corporate and Business website Case Studies ............................................................... 5
3. UX and creative guidelines of #yourcompany#........................................................................ 5
4. Recommendations ................................................................................................................... 7
5. Proposed Web Portal ............................................................................................................... 8
6. Pricing Information ................................................................................................................. 11
6.1 Pricing Section - Project Cost ......................................................................................... 11
6.2 Annuity Charges .............................................................. Error! Bookmark not defined.
6.3 Rate card for Additional Work .......................................... Error! Bookmark not defined.
6.4 Payment Terms .............................................................................................................. 12
7. Terms and Conditions ............................................................................................................ 12
1. Executive Summary
Being one of the leading Architecture Firm in #client region#, #clientcompany# will need to
have a more inclusive and an exhaustive web site which will grab the customer’s attention by
providing useful and important information at the very first glance. So it is a great strategy for
#clientcompany# to revamp the current corporate website to give targeted audience a more
comprehensive view on the company and its presence as an Industry leader in its segment.

Creating a mobile responsive ultra-modern website is the need of the hour for
#clientcompany#, as it’s trying to reach the ultra-rich niche customer base in #client
region/market#. Crafting an immersive website is a big task with considerable consequences
and rewards. But it’s a task we’re confident we’ll be able to help you successfully accomplish
with our creative design skills and end to end delivery capabilities.

2. Vendor Profile
#yourcompany# is a full-service digital agency at the intersection of creativity, media and
technology.. The focus of the company is to provide high-end web and mobile solution to its
clients using #yourcompany# Products. We create experiences that build businesses. The
full breadth of #yourcompany#’s digital capabilities — from brand planning and
communications, to technology systems integration — helps us to develop unique strategic
insight and actionable recommendations for our Fortune 500, Corporate and Start-up clients.

At #yourcompany#, we rely on liberal ideas to innovate on technology. We nurture hundreds

of highly talented technologists and has already worked with more than 200 elite companies
and Start-ups across the world. Our experiences are moulded by smarter ideas and
intelligent technology. We are a bunch of inspired minds working with passion on disruptive
technology to deliver intelligent and innovative digital experiences for better business.

Our key offerings include:

2.1 Experience Design

Today’s consumer expects integrated engagement with high personalization, utility and
instantaneous gratification relevant to their specific needs. #yourcompany# has responded
to these demands with multi-channel marketing programs that build business across the
customer ecosystem through our converged creative, media, technology and strategy model.
This construct allows us to create experiences that are extendable across channels even as
the market invents new ones.
2.2 Brand Marketing & Storytelling
With the proliferation of advertising mediums, consumer devices, marketing technologies
and the general complexity of managing paid/earned/owned investments, the challenges
that today’s marketers face have compounded. #yourcompany# is publicly lauded on a
regular basis as a digital advertising and brand development leader for our stellar support of
marketers as they navigate these complexities.

2.3 Best in Class Corporate Website Solution

#yourcompany# offer best in class corporate website with high-end user experience and
online marketing capabilities.

 We design, implement business website that give best in class corporate website in
multiple perspective such as content presentation, layout, brand positing, user
experience, user engagement etc.
 We design, implement and launch platforms that can create niche engagement with
stake holders such as visitors, customers, investors, partners and employees.
 We design, develop and operate platforms that address both regional and
international users.

Our ultimate objective is to help clients unlock new drivers of growth and competitive
advantage. Because we are grounded and empowered by #yourcompany#’s deep, detailed
knowledge of marketing and technology execution, we take pride in facilitating a seamless
transition from strategy development to implementation.

2.4 Corporate and Business website Case Studies

Please find few selected project case studies done by the #yourcompany#in the recent past.

Project Design Style Solution Offer

#your Corporate A summarized case study here.

implemented
WebsiteURL: :
project#
http://www.Implementedwebsite.com/

2.5 UX and creative guidelines of #yourcompany#

1. Web 2.0 features such as:
 o Clear & simple web designs

o User friendly layouts and alignments

o Minimum number of columns

o Unique top section

o Focus on the main components of the website

o Easy & Simple Navigation

o Clear & Bold Logo Text

o Use of attractive and eye pleasing colours that matches with your brand
colour.

o Use of Rich surfaces, Reflection & Gradients

o Use of Professional icons

o Integration with social media components (ex: LinkedIn, Facebook,

Twitter etc)

2. Follow the Branding guideline (Logo, Colour, Header & footer, Images) of the client

3. Website to be resourceful, informative, and serve as a marketing frontend that

provides a user friendly environment which emphasizes access to services, and
business opportunities.

4. Develop a highly beneficial, cost-effective, easy to use, and interactive and

architecturally sound website that is flexible enough to support the company for a
maximum time period.

5. Create a consistent and standardized format and enhanced graphical look for all
pages, thereby establishing a unified theme throughout the website. Here we would
keep the “look and feel” throughout the website & also suggest the sticky contents &
functionality to keep user maximum time on the website.

6. For ease of use, for the website we will keep consistent orientation and navigational
aids, such as hierarchical menus that tell users how deep they are into a topic or
subtopic as well as a homepage link or icon on each page in the same position.

7. Site will be search engine friendly which will help potential users and search engine
spiders to find the site easier. This includes using clean URL, Meta Title, Description
and Keywords in each web page. Google Analytics will be implemented in the
website to get statistics and analytics on the website traffic. System will be having
XML sitemap that intern connect and update the Google sitemap. This helps to get
 faster website crawling by search engine spiders when there is an update happen to
a particular page.

8. Spam Control, Security and Cross Browser Compatibility

The system at the design level will be made capable of countering spam entries using
captcha code implementation, sql injection testing using backend procedures as well as
checked for cross browser compatibility. The website will be compatible with following
browsers:

Browser
IE 8.X IE 9.X IE 10 Chrome Firefox Safari 5.X
6.X

OS

Windows Yes Yes Yes Yes Yes Yes

MAC Yes Yes Yes Yes Yes Yes

9. Website will be mobile responsive. Website will resolve to the resolution of the
device and provide additional ‘Touch Event Handling’ specific to devices.

3. Recommendations
Based on our industry research and creative guidelines, we’ve identified some key design
changes required to the current site as part of the revamp:

Features Current State Recommendations

Visual Appeal &

User interactive
interface

SEO
Friendliness
 XXXX

4. Proposed Corporate Portal

The proposed corporate website of #CompanyName# will be delivered by #yourcompany
and having the following sections & features:

Dynamic Menu Management

Admin will have the provision to manage the dynamic menu URLs related to all frontend
modules. Different menu can have the same menu items in different positions. There will be
different attributes to customize the frontend display such as show/hide title, background
image, icon, description, submenu, and breadcrumb.

CMS Pages

Admin user can manage the content of the website with the user friendly CMS system and
add unlimited pages to the website. The admin can delete or deactivate any page. Admin
can also add different versions of a CMS Page in draft mode and publish the final version
based on the need.

URL Rewrite Management

SEF URLs are, search engine friendly URLs, which include menu/CMS name in website
URLs. These descriptive URLs consisting of words meaningful for both humans and search
engines improve user experience and place the website links higher in the search results
relevant to business.

Search Engine Optimization

All content pages in the website will have Meta title, Meta description and Meta keywords to
enable the search engine crawlers to index as well as list the pages in the SERP. The pages
on products, projects, materials and the case studies will be updated to the XML site map
dynamically. This content will be available in Google Site map and website site map and it
will be indexed in search engines easily as it has got unique content and keywords.

Blogs

The blog module is an interactive platform to provide official information on the website. It
will allow publishing blogs or case studies that are interesting to the targeted audience.
Proposed CMS has the following Blog features

 Blog Categories

 Tags

 Blog Attributes

 Blog Post- Publish/draft/revisions like CMS pages

◦ Blog Post can be in multiple categories

◦ Widgets to display relevant and latest posts

◦ Additional fields can be added

 Blog Comments

Campaigns

The ‘Campaign’ section will list down the all the email campaigns conducted through the site
along with their analytics such as Sent date, Total recipients for that campaign, Number of
recipients opened the mail, number of recipients made clicks and the number of bounced
emails. Campaigns can be searched by entering the title or selecting the date range.

Forms

Dynamic forms are integrated with CMS pages. Admin can create different forms in different
layouts and have the option to store it in DB. While creating the CMS page, admin can
include forms from Rich Text Editor.

Static Blocks

Static blocks are the way to show html block contents in CMS pages. Admin can
add/edit/delete static blocks into the CMS pages. But the display of this will depend on the
design of the page. Currently it is made available for Sidebar Left & Sidebar Right layouts for
CMS pages.

Promotional Banners

Admin can display Promotional advertisement banners through the website. Also, admin can
add many promotional banners at different positions of the website. But the display of these
banners in the front end depends on the design of the page. Even if you ad banners and if
the design is not compatible, the banner will not be displayed. Also while adding the
promotional banners; the size of the banner should match each position.

Newsletters & Subscribers

Admin can also manage all newsletters, subscribers and emails sent to the users by the
system. The following menu options are available for Emails & Subscribers.

Newsletters used to send promotional emails to all users using newsletter wizard and
manage the newsletters. Newsletter Email Wizard is used for creating as well as sending
Newsletter to various subscribers.

Email Templates

The CMS will have the provision to manage different templates of admin/user emails sent
from the system. Name, From Email Id, Subject and Message can be edited. The templates
are categorized within groups for easy management like general mails to customers,
customer contact, customer enquiry etc.

Website search

The Corporate website will have advanced search capabilities to retrieve information quickly.
The search box can be used by the user to search content with a keyword from Website
pages. Search will include content search bringing all types of content including projects.

Analytics

Analytics is the measurement, collection, analysis and reporting of web data for purposes of
understanding and optimizing web usage. Admin can use this to track and analyze how
people use their websites and applications. Reports are generated based on:

 User Demographics
 Browser report
 Hourly report
 Bounce rate report
Google Analytics Integration

In addition to the in-built analytics of the CMS, Google analytics can be integrated for
analyzing how the website is performing. The date range can be set and it can be compared
to the past data to get comparative and actionable insights on the website performance.

Multi Lingual

The portal will have multilingual capabilities with option to activate and deactivate language
from admin dashboard. All labels, menus and text used in the platform are calling from
language XML file and when user change language from English to Arabic, system calls for
the corresponding language file and change the language in the front end. It will also support
RTL and LTR text and design orientation.

Social publishing

Social publishing module enables admin to publish posts/feeds to various social media
accounts. Admin can create a post by adding test, images, videos, links etc and publish it
over social networks viz., Facebook, Twitter, Pinterest, Snapchat and Instagram. Admin can
edit the content of each post if required, before publishing it. This module helps admin to
create and publish social mentions across different social media accounts from a single
posting.

Social Widgets

Social widgets are an interactive social media engagement module. Unlike conventional
social features, this module displays social feeds from the Facebook, Instagram, Pinterest,
Snapchat and Twitter pages. This will encourage the users to like/follow the social media
account and engage further.

5. Pricing Information
5.1 Pricing Section - Project Cost
#yourcompany# proposes to carry out the project for a price for the amount mentioned below
in the table. This is the licensing, consulting and implementation charges towards define,
design, development/test, deploy, post Go-Live support and Warranty for the CMS Platform.
Break-up of the pricing is given below:

Particulars Cost

Consultation on Website Structure, Design, Content and USD 000

Approach for #clientcompany#

Custom UI Design with Mobile Responsiveness for USD 000

#clientcompany#

Total USD 000

The above cost covers 1 month of post Go-Live and 6 months of warranty support from the
day of delivery of the Acceptance tested code from offshore. The ongoing support and
maintenance beyond 6 months of post warranty support is not included in the above costs.

5.2 Payment Terms

#yourcompany# proposes the following payment schedule for the project charges:

Payment Description Milestone Payment Term

Advance Payment 33% of the total cost should be paid in USD 000
advance after signing the contract before
starting the project.

Interim Payment 33% of the total cost has to be paid after USD 000
the completion of designing.

Balance Payment Balance 34% of the total cost should be USD 000
paid after completion and before porting
to live server.

Annual License Fee from Second Year Onwards

Annuity from second Should be paid every year from second USD 000
year onwards. year onwards

Assumptions:

The following are the assumptions based on which #yourcompany# has arrived at the price.
a. #yourcompany#'s pricing is based on the scope and implementation approach
suggested in this document. Any changes to the scope and implementation
approach may have an impact on schedule and cost.

6. Terms and Conditions

Validity of the Proposals
This proposal is valid till 24th May 2018

Acceptance Procedures
A formal approval sign-off on delivery will be required from Client.