Issue Jan Feb0899
Issue Jan Feb0899
Issue Jan Feb0899
Aquafeeds in Asia
• Industry faces rising costs
• 20 years on with aquafeeds in
Thailand
Marine shrimp
in Malaysia
Low stocking density
as model in Bali
Insect protein meal
in shrimp diets
Refining nutrient
requirements in white shrimp
Branding and
marketing tilapia
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Contents Volume 4, Number 1 January/February 2008 MICA (P) 096/10/2007
20 Thai Luxe celebrates twenty years 43 Giant Malaysia Prawn 2008, Skretting
in Thailand Australasian 2008
An interview with top management on
significant developments in production and Show Reviews
marketing of shrimp and fish feeds
42 Eurasia 2007
Feed Technology Held in Istanbul in October, Aquaculture Europe
2007 looked at conflicts that aquaculture
23 Advances in nutrition, ingredients faces globally
usage and processing
Experts discuss nutritional genomics, DDGS
2 From the Editor in aqua feeds, substitution of fish meal in 40 Company News
The year 2008- Road blocks ahead, new route marine fish feeds and advances in extrusion. Bernaqua & Ocialis, Kiotechagil, GAA and
required Extracts from the 13th DSM Conference Aova Technologies
10 Marine shrimp replace fishmeal in feeds for L. vannamei Design and Layout
Words Worth Media Management Pte Ltd
Production, industry trends and outlook for 2008. Wang Guang-Jun, Zhong Ming, Xie Jun, Yu De-
Guang, Yin Guang-Ping discuss their results Email: sales@wordsworth.com.sg
from a 56-day evaluation in outdoor ponds in AQUA Culture AsiaPacific is published bimonthly
12 Marine shrimp in Malaysia Guangzhou with insect peptide protein by Aqua Research Pte Ltd
An opportunity to return to black tiger shrimp 3 Pickering Street, #02-36 Nankin Row,
culture by Subramaniam Kathamuthu China Square Central, Singapore 048660
Marketing Tilapia Web: www.aquaasiapac.com
Conference Report 34 Branding and business of sustainable Editorial and advertising enquiries
farming of tilapia Request for reprints and articles
14 13th DSM conference 2007 At Tilapia 2007, experts and industry leaders Email: zuridah@aquaasiapac.com
Tel: +603 2096 2275 Fax: +603 2096 2276
Bringing to industry recent developments in discuss branding, marketing and business models
shrimp culture, biotechnology in shrimp Subscriptions
disease etc, Online: www.aquaasiapac.com
36 HQS-A unique business model in Email: subscribe@aquaasiapac.com
Hainan Tel: +65 9151 2420 Fax: +65 6223 7314
Focus on Aquafeed An interview with Norbert Sporns, CEO on new Annual Subscription by airmail (6 issues a year)
Production in Asia business models for value adding tilapia products Asia (excluding Japan & Korea): SGD70
Other zones: SGD100
16 Uncertainties ahead
How industry meets challenges in rising raw Show Previews Copyright © 2008 Aqua Research Pte Ltd.
All rights reserved. No part of this publication may be reproduced,
material and production costs, low fish and
shrimp prices.
38 Victam Asia 2008 & Feed Ingredients stored in a retrieval system or transmitted, in any form or by any
means, electronic, mechanical, photocopying or otherwise, without
& Additives Asia Pacific 2008, Bangkok, Thailand the prior permission of the copyright owners.
From the editor
The year 2008- Road blocks ahead, new route required
In the last issue of 2007, we reflected on the concerns impeding the industry during the year. Although
the performance of many aquaculture commodities, in terms of volumes was good, there were issues on
food safety and health. In this editorial, I ask you, what are we as stakeholders doing about it? – the role
to be played by governments, farmers, suppliers, processor, exporter and importers should be cohesive.
Now that we have passed 2007, we can see a listing on contaminations for shrimp and fish products
into the markets in the European Union through the RASSF. It showed the numbers of notifications on
nitrofuran contaminations in Asian shrimp reduced to 22 as compared to 56 in 2006. These were notably
in frozen black tiger shrimp originating from India, Bangladesh and Vietnam and in vannamei shrimp
from China. Catfish contaminated with leucomalachite came from Thailand and China. In all, the number
of notifications on malachite green reduced from 17 in 2006 (with 8 from Vietnam) to only 2 in 2007. The
WRITE TO THE EDITOR vigilance of authorities and that of the groupings of catfish farmers and processors seem to work well
We want to hear from you. in Vietnam as there was no notification for malachite green from Vietnam.
Write your comments on the In the industry review, readers will note that shrimp production will continue on its upward trend.
industry to the editor.
Unfortunately, prices of shrimp have been low and the bad news is that an FAO report says, “Projected
increases in farmed shrimp production will put new downward pressure on prices. The lack of demand
Send by fax to Zuridah Merican
growth in the US is expected to keep the level and value of imports to that market unchanged from last
at +603 2096 2276 or email:
year, with some uncertainty arising from concerns over the quality of Chinese shrimp exports. In Japan,
zuridah@aquaasiapac.com
the tendency for fish imports to fall will include shrimp. On the other hand, import demand in the European
Letters may be edited prior to Union continues to grow, especially for warm water shrimp but, in general, ample supplies from aquaculture
publication are putting shrimp prices under pressure”. Then industry players said there is the looming threat of a
recession in the US, which will reduce confidence and have negative effects on the restaurant industry,
which is the primary end user for most shrimp items.
At the same time, cost of production is increasing. In 1998, during the Asian financial crisis, we
managed to export our way out. This time, we do not have this luxury, especially when producers are
reporting higher local prices than international prices. To hedge against the declines in the US dollar, we
should put more effort into increasing domestic demand. This is the best way to help local farmers. It is
important to remember that there are many small farmers still involved in shrimp farming in Asia and
the social impact of farms closing will be significant.
2007 witnessed the negative impact of biofuels on the aquaculture sector. This is expected to worsen
in 2008. The major effect will be on raw materials for feed production (details on p16). As aquaculture
feed and nutrition progress slowly, turning from art to science, the effects of biodiesel have certainly
surprised us from the left field. Previous direction of replacing fishmeal with vegetable proteins seems
dead in the water.
Perhaps this is a good time to go ‘back to basics’. Science has taught us that animals have requirement
for specific amino acids (and not protein in general) so where are we in amino requirements for Penaeids,
tilapia, Pangasius and Lates spp.? There seems to be a dearth of information since the 1st phase of work
was published in early 80s to the 90s. Comfortable profit margins have kept us complacent over the last
15 years. I remember recent conversations with industry recommending ‘denser’ monodon diets for the
starter phases of vannamei culture. It may be working well but we could be performing better if we were
formulating to vannamei’s requirements. The critical question is – where is the science behind this
recommendation?
With some hesitation of sounding like a broken record, both industry and academia must work together
on amino acid requirements. This foundation is a basic requirement for proper least cost formulation and
to improve the efficiency of all aquaculture feeds.
The new year is going to be an exciting one with three major events in Asia. For the feed and additives
sector, there will be Victam and FIAPP in March in Bangkok. In May, the World Aquaculture Society returns
to Asia in Busan, Korea and later in the year in August, we will move to Brisbane, Queensland for
Australasian Aquaculture 2008. We hope that at all these conferences and tradeshows, we will learn more
not only on the industry but help drive the industry in the right direction. As stakeholders, we should make
it a point to attend and voice our needs.
Zuridah Merican
NEWS
The EAPA represents companies specializing in the production and It added that the assessment of the BSE related-risk of bovine
supply of high quality protein derived from animal slaughtered and SDRC from slaughtered bovine animals considered fit for human
passed fit for human consumption in the EU. Some of the products consumption to be included in aqua feed is theoretically feasible,
produced from non ruminant animals are currently used in human both semi-quantitatively and quantitatively by developing a
food, feed for food , pet animals and in pharmaceuticals for human probabilistic risk assessment model. However, key parameter limits
use. The EAPA in supporting all the measures to protect public and of this model (i.e. endogenous bovine blood BSE infectivity and
animal health from risk of exposure to BSE agents, believes that degree of contamination with CNS by current stunning and slaughter
circumstance have improved and that bovine SDRC can be methods) can only be developed from expert opinion and judgement.
reintroduced into farmed fish diets. There is currently no experimental data available.
EFSA said that the scientific opinion of the Scientific Panel on Both the degree of uncertainty of this type of data (which would
Biological Hazard (BIOHAZ) noted that although the report is reduce the robustness of any risk estimates) and the extensive work
comprehensive, its qualitative approach did not fully take into that would be needed to produce such model makes its development
account the uncertainties surrounding several of its risk parameters. unrealistic in the frame of this opinion. On the other hand and
Consequently, its conclusions may be overly optimistic. A human considering the current implementation of the EU feed-ban, the
or animal health risk may arise if recycling of BSE-contaminated inclusion of bovine blood products in the authorized list of ingredients
bovine SDRC occurs directly (bovine SDRC fed to cattle) or indirectly in fish feed would potentially limit the suitability of current available
(fishmeal made from fish recently fed with BSE contaminated tools, to detect the presence of prohibited bovine by-products (i.e.
bovine SDRC given to cattle). This would be equivalent to feeding SRM). Following this, the BIOHAZ panel recommends to develop and
cattle by-products to cattle (intra-species recycling). assess the outcome of a semi-quantitative or quantitative risk model
of the BSE risk of bovine SDRC employed in aqua feed.
China’s food safety record has been a subject of scrutiny since Unified standards for China’s seafood
June when the US Food and Drug Administration (FDA ) announced
a broad import control on farm-raised catfish and pangasius, production
shrimp, dace and eel from China. This arose because during targeted China’s first food safety production standards will be introduced
sampling from October 2006 to May 2007, FDA repeatedly found in 2008 as part of its efforts to ensure food quality. This will cover
that cultured seafood imported from China were contaminated with 100 items from production, quality inspection, disease prevention
banned antimicrobials such as nitrofuran, malachite green, gentian and feed and drug usage, said ChinaDaily. At a conference in
violet and fluoroquinolone. Several months of product recalls and Beijing, experts in the country said that production comes from
doubts on quality of seafood from China followed. It was also unregulated fisherman and small scale farms. A unified standard
reported that the total volume of China’s seafood exports in 11 will help them to collect information on production and ensure
months of 2007 showed the lowest increase since 1999. product safety. In 2007,Shandong Province spent RMB 100 million
In this agreement, American inspectors will have access to (USD 13.6 million) to standardize 13,000 ha of farms. In 2008, the
Chinese factories. Chinese exporters to the US will register with Ministry of Agriculture will build 200 pilot breeding bases in the
the Chinese government and agree to annual inspections by China's country with supervisory systems on feed and drug usage. Currently
office of General Administration of Quality Supervision, Inspection there are 350 such bases in the country. Special inspections were
and Quarantine. This new agreement will include farmed seafood, launched in 2007 covering 19,600 farms.
such as shrimp and catfish. It will help to normalize the catfish
trade between the two countries.
Catfish imports, both Pangasius and Ictalurus totaled 31,969 tonnes in the first ten months of 2007 and these came from Vietnam, China and
Thailand. This was 32% more than in the same period of 2006. Imports from China totaled 9,381 tonnes which almost 3 times the corresponding
2006 figure. However, in the past four months imports were a modest 1 000 tonnes, as catfish was put by the FDA on the list of five species,
for which all the shipments from China are controlled.
Chinese exporters preferred not to ship the commodity, rather than be subject to lengthy and costly controls.
As the Chinese production is based on the Ictalurus species, US producers are unable to claim that it is a different species; therefore Chinese
imported catfish can be sold in the USA under the channel catfish trade name. However, due to the COOL (country of origin) regulation, China
as the producing country has to be indicated. Thailand is also expanding its catfish production. Exports from Malaysia declined as farmers found
a more lucrative local market. At present, the price of Vietnamese frozen pangasius fillets is between USD 2.25-2.45/lb, while Chinese fillets
are at USD 2.15-2.35/lb. Prices of catfish in the US market have gone up, though very slowly in the course of 2007 and a further increase is
likely in the coming year.
Brief news
Schering-Plough & Intervet end restaurants and the Pacific white shrimp, introduced to revive the
Schering-Plough Corporation has completed the acquisition of Intervet, once robust local shrimp industry.
part of Organon BioSciences N.V. to create a stronger combined company BFAR Director Malcolm I. Sarmiento Jr said the industry could also
with broader human and animal health portfolios, an enhanced new produce five million tonnes if the government would allocate an
product portfolio and increased R&D capabilities. additional P170 million (USD 4.12 million) and there are no natural
“The combination of Schering-Plough Animal Health and Intervet disasters or disease outbreaks. Currently, the Philippines is the eighth
makes Schering-Plough a global leader in Animal Health,” said Fred largest fish producer in the world, contributing to the total global
Hassan, chairman and chief executive officer, Schering-Plough Corporation. production of 146.27 million tonnes, based on FAO statistics. The
“This greatly increases the value we will bring to customers. We see this Philippines is also the world's second largest producer of seaweeds,
strong combined animal health unit as a key strategic part of our with production reaching 1.39 million tonnes or 11.6% of the total
integrated business that will contribute to long-term high performance”. world production of 12 million tonnes.
Alistair Brown, Managing Director of Intervet Aquatic Animal Health
said, “We will be able to offer our customers an even wider range of Hi tech farm goes from Africa to China
science based aquatic animal health products and technical support Sea Ark Africa will develop a 1,200 ha shrimp farm in an industrial
for both prevention and treatment of aquatic animal diseases.” farm in Coega, South Africa with a capacity of 20,000 tonnes of Penaeus
vannamei shrimp, for export by 2014. The expansion followed the
First to vaccinate barramundi success of a pilot project with 200 ha. Sea Ark Africa is a 50:50 joint
In Australia’s Northern Territory, the Darwin Aquaculture Centre (DAC) venture company between Sea Ark USA and Bosasa Group, Africa. The
of the Department of Fisheries has began a vaccination program to culture technology used is a proprietary indoor biosecure system using
inoculate 200,000 juvenile sea bass Lates calcarifer or barramundi of giant temperature controlled greenhouses developed by Sea Ark. Shrimp
10-12cm against bacteria Streptococcus iniae. The DAC is the first to can grow 2-3 faster with lower feed conversion rates and with higher
adopt the practice for barramundi in Australia. Twelve staff took six stocking density than any other system currently operating globally.
days on this inoculation program, handling 30,000-40,000 individual This Port Elizabeth based technology will be duplicated in Zhanjiang
fish/day over a six-hour period. Inoculated fish are then delivered to China under an agreement signed between Sea Ark Africa and a
local fish farms a few days later as stock for their ponds. Fish are government agency, China Direct International Inc. The company will
grown to 2.5 to 3kg in 14-18 months, depending on culture conditions deploy specialists in China to design and build the facilities. The
and temperature. company said that it is likely to sign a deal with other international
Department of Primary Industry, Fisheries and Mines (DPIFM) DAC partners, including Saudi Arabia. (www.coega.co.za)
senior aquaculture scientist Jerome Bosmans said that S.iniae is now
considered to be the most significant bacterial pathogen affecting farmed CP Prima links with local farmers
barramundi in Australia. It has the potential to limit successful production The world's biggest shrimp producer, PT Central Proteinaprima (CP Prima)
of plate sized fish or fish for fillets both in freshwater and marine systems said that it will spend up to USD242 million to strengthen operations of
of farming. The vaccine costs about nine cents (AUD) per fish and is like two subsidiaries in Tulang Bawang, Lampung to boost shrimp production,
insurance for fish farmers. It reduces the chance of the barramundi reported the Jakarta Post. The company will set a program to revitalize
contacting the bacteria by 95-99%. (Intervet News, Dec 2007). PT Wachyuni Mandira (WM) and PT Aruna Wijaya Sakti (AWS), formerly
called PT Dipasena Citra Darmaja. The reopening of abandoned shrimp
Fund to manage livestock and aqua business ponds will be done in stages and completed by mid 2009. Both subsidiaries
Thailand feed producers have asked the government to set up a livestock operate hatcheries, ponds, feed mills and fish processing plants. In
fund to manage aquaculture and product businesses more effectively. November 2007, their combined monthly shrimp production from 76,000
According to the Bangkok Post, the president of the Thai feed mill ha of ponds increased by 110% to 1,479 tonnes from 705 tonnes in May.
association, Pornsil Patchrintanakul, has predicted that raw material The company has reached an agreement with farmers grouped under
prices such as maize and soybean meal will continue to rise because PT Wachyuni Mandira (WM) in a ‘core-plasma scheme’ arrangement.
of the demand from biofuel producers. The suggested fund of THB one WM acts as a nucleus providing loans, training and supervising the
billion (USD 30 million) is to minimize effects if prices of livestock and farmers. In turn, the farmers will sell their produce to the company. The
shrimp were to drop. He also suggested that the government work at agreement also establishes standard operating procedures for profitable,
increasing maize and soybean planting and an additional 500,000 to sustainable shrimp farming, according to a media statement. The
one million rai (312,000-625,000ha) at an investment budget of THB farmers will now work on some 20,000 ha of dedicated land with some
2 billion. 3,220 shrimp ponds. CP Prima is currently in the process of securing
the license to develop another 30,000ha of land.
Rise in production in the Philippines
In 2007, the Bureau of Fisheries and Aquatic Resources (BFAR) estimated New fish feeds factory in Mekong
that the Philippines produced 4.9 million tonnes of fisheries products, In December, the Viet Nam Animal Husbandry CP Co. Ltd, part of the
valued at PHP 163.4 billion (USD 3.96 billion). It added that close to Charoen Pokphand Foods Ltd of Thailand, broke ground for building a
half of this came from aquaculture and may grow by as much 15% in fish feed factory in Ben Tre Province. This USD 70 million project is the
2008. Fisheries production in 2008 will be 5.3 million tonnes as the largest direct foreign investment in the province. The factory, with an
bureau had worked for the establishment of more mariculture parks annual capacity of 384,000 tonnes of fish feeds is scheduled to begin
and hatcheries. This increase in output was attributed to the culture production in September 2008. It plans to meet the growing demand
of Pangasius catfish which enjoys huge demand from hotels and high- for fish feeds in the Mekong Delta region.
Indonesia
A way to sustainability By Zuridah Merican
One should be content with lower stocking density, according to Setyo Irianto in Bali.
On Indonesia’s Bali Island, farmer Setyo Irianto operates a cluster of in Singarajah, he has stocked 100 post larvae/m2. In the ponds in
ponds - 74 ponds in Singarajah and 26 in Negara. Since 2003, he has Negara, the stocking density is 70 post larvae/m2 and is usually with
harvested 11 crops of vannamei shrimp. He started shrimp culture in post larvae from homegrown broodstock. This is low in comparison with
1995 with the black tiger shrimp Penaeus monodon and moved to the many farms in Bali and Lombok where stocking density can reach 300
culture of vannamei shrimp after repeated failures with the black tiger post larvae/m2. In Sumbawa, stocking as high as 300-350 post larvae/m2
shrimp. This scenario is typical in East Java where 90% of current or even up to 400 postlarvae/m2, has been reported and harvests
shrimp production is vannamei shrimp. The average size of harvested reached 45 tonnes/ha.
shrimp is 40-50 pieces/kg. It is only in Sumbawa, NTB where some Setyo uses feeds from three companies; PT Gold Coin, PT Suri Tani
10% of production is still black tiger shrimp and only of large sizes of Pemuka and PT Global Luxindo, all locally produced. His ponds are
40g each. divided into blocks and each block uses feed from a particular company.
In purchasing post larvae for his ponds, Setyo quoted a food conversion ratio (FCR)
Setyo said that he merely picks up the phone ranging from 1.3 to 1.5:1. Shrimp reach 56-
to call his regular supplier whom he knows 62 pieces/kg at 100 days. After 110 days,
will provide quality shrimp. His regular supplier shrimp reach 50 pieces/kg. Survival has been
with hatchery facilities in three corners of East more than 100% and the average harvest was
Java, Banyuwangi, Situbondo and Samudra 7.7 tonnes/pond /crop (19.5 tonnes/ha). He
has been with him for three years. However, has managed well with two cycles per year.
if he needs to buy post larvae from a new A. Faridi, Sales Manager at PT Gold Coin
supplier, he goes through the required checks Indonesia’s feed Mill in Bekasi said that in
on quality and disease status of shrimp. Prices general, farmers culturing vannamei shrimp
are IDR 35 per post larvae (PL10) for those intensively will use their starter crumbles of
from imported broodstock and IDR 25 for post their premium Supreme brand of feeds with
larvae from home grown broodstock. Post larvae more than 40 % crude protein. They will shift
prices depend on location. Each F1 post larvae to the Forte brands which is specifically designed
costs IDR28 in Medan, IDR 30 in Lampung, for vannamei shrimp culture for the rest of the
IDR 35 in East Java and IDR 39 in Sumbawa. culture period to harvest at 100 days.
(one USD = IDR 9,426). During the trade show at Indonesian
The stocking density differs with the Aquaculture 2007, a farmer and feed dealer
locations of the ponds. In the 4,000m2 ponds Setyo Irianto from Sumbawa said that the average growth
Production trends such as higher FCR from 1.4 to 1.8, low survival rates (47%) and longer
China remains the leader with estimates of production of one million culture period (155 days vs 125 days to produce 35 g shrimp). Others
tonnes (Glitnir, 2007). The Philippines is bouncing back with estimates cited low quality post larvae and infections with WSSV and loose shell
of 45,000 tonnes. Production increased in Malaysia at 70,000 tonnes disease. Stakeholders have asked that India allow the vannamei shrimp
of shrimp in 2007 (see next article). In Indonesia, industry indicated to be cultured. To overcome apprehensions in the industry, a suggestion
that in 2007, 180,000 tonnes was produced by intensive and extensive was a selective introduction into the 20% of farms which are suitable
farms (36%) and the balance was from integrated shrimp farming. for its farming.
The 53,000 (22.6%) tonnes of monodon shrimp production was mainly
from extensive farms. Outlook
In the Philippines, vannamei shrimp has a local market mainly around
Demand and low prices Metro Manila, Cebu, Visayas and Davoa City, Mindanoa with higher
Surplus in production has lead to low prices. In the first ten months prices as compared to international markets. Production could show
of 2007, Globefish (2007) reported that US imports declined by 2.3% a large increase when institutional and corporate farms start its culture.
compared to the same period in 2006, despite lower domestic supply. Industry is of the opinion that the level of change will depend on
From Asia, Thailand was the largest supplier. Imports from Mexico rose domestic demand and prices and how fast the processing industry
by 54% whilst US imports from China were reduced by 24% because gears up its value adding capabilities. Currently, several vannamei
of the FDA alert in June. Shrimp imports declined by 9% in Japan while hatcheries are coming on line in 2008 in addition to those already set
imports rose in EU markets. The 8% increase in imports in France came up in late 2007. Monodon culture is largely semi intensive at average
largely from Ecuador where production in 2007 has reached its 1998 stocking density of 10/m2 and will drop because of increasing costs
level (130,000 tonnes) after years of combating WSSV. and lower farm gate prices (pers comm.; C.Co, 2007; W. Kramer, 2007).
In Thailand’s Mahachai market, year end prices for large black tiger In Malaysia, barring disease problems, production can rise to
were THB130/kg for 40 pcs/kg (USD 3.94) and THB83 (USD 2.5/kg) for 100,000 tonnes in 2008, said Tuan Syed Omar, Malaysian Shrimp
100 pcs/kg of white shrimp. In contrast, prices were higher for white Industries Association (MSIA). The Thai Shrimp Association plans to
shrimp in Vietnam quoted at USD 2.82/kg for 100/kg head-on shrimp. reduce shrimp production by 20% in 2008. It will also focus on quality,
In Indonesia, white shrimp were sold locally for IDR30,000 to 40,000/kg not quantity.
(USD 3.17-4.23/kg). Prices for Chinese shrimp dropped to less than Vietnam is gearing production to reach its target of 460,000 in
RMB18/kg for 60pcs/500g (USD2.5/kg, Infoyu, 2007). Local prices were 2008. In Vietnam, producers have been told that the only way of
higher than international prices. improving its competitiveness is by lowering the production costs to
These generally low prices were further aggravated by the higher VND 50,000/kg for black tiger shrimp. Vietnam is also seeking markets
value of regional currencies against the US dollar. The Thai baht other than Japan and the US. The road to reaching its target of 330,000
appreciated by more than 8%, thus reducing the competitiveness of tonnes in 2007 has been difficult in Indonesia because of low prices
Thai shrimp despite innovations, upgrading of skills, and reducing coupled with market demands on food safety and traceability. In 2008,
costs, according to the Thai Seafood Association. The Chinese Yuan the target is 490,000 tonnes (Trobos, 2007) and efforts will be through
has appreciated 6% since 21 July 2005 when China adopted a flexible revitalization of abandoned and failed farms. The maximum stocking
policy on its currency exchange rate, according to Infoyu (2007). The density is 60pcs/m2 and by 2010, the target is to revitalize 1,000 ha.
Chinese shrimp industry does feel some pressure from the RMB On top of this, CP Prima’s Dipasena in Lampung will start full production
appreciation, but experts said that the negative effect of this can be from early 2008.
mitigated as China has abundant rural labour resources and is moving
to focus more on exports of value-added shrimp products. Table 1. Actual production in 2005* (FAO, Fish Stat 2007) and industry
estimates on farmed shrimp production in 2007-2008
Country 2005* 2007 2008 Ratio
Case for vannamei shrimp vannamei : monodon
Vietnam, the major supplier of large size monodon shrimp now faces 2007 2008
competition from producers of large size vannamei shrimp from Thailand China 1,024,949 1,000,000a 1,045,000b 65:12 -
and Indonesia. In 2007, 85% of production was black tiger shrimp. Thailand 375,320 520,000 410,000 95:5 95:5
Japan, once a large market for this shrimp now prefers white shrimp. Indonesia 279,375 234,000 250,000 73:27 80:20
In Vietnam Net, Prof Dr Nguyen Huu Dung, Vietnam Association of Viet Nam 327,200 320,000 350,000 15:85 20:80
Seafood Exporters and Producers (VASEP), said that the situation has India 143,170 132,000 150,000 - -
Malaysia 33,364 70,000 100,000 80:20 90:10
become quite different as the quality of vannamei shrimp is the same
Philippines 37,720 45,000 55,000 35:65 45:55
as black tiger shrimp, while prices are weak. As the result, Vietnam’s
Bangladesh 63,052 60,000 80,000c - -
black tiger shrimp is in danger of being weeded out from import Others (Taiwan, Brunei) 15,236 - -
contracts. Vannamei shrimp culture is now limited to the central and Total 2,299,386 2,381,000 2,440,000
northern regions from Quang Ninh to Binh Thuan. Industry wants the Total of P. vannamei 1,323,319 1,460570
authorities to review the ban on its culture in the Mekong Delta. Latin America 282,030 454,000 300,000c
At an industry meeting in India (see page 5), the concern was that Global Total 2,333,709 2,835,000 2,740,000
production could remain stagnant at 150-160,000 tonnes of black tiger Sources: aGlitnir Seafood report 2007; bbased on 4.5% growth, cprojections for Honduras,
shrimp. Ali Hussain, Bismi Aquaculture in Tamil Nadu, cited problems Ecuador, Mexico, Brazil by Intrafish, Vol 5 (10), 2007.
Biotechnology of protecting shrimp against method to detect occurrences of Tuara Syndrome Virus (TSV) and is
currently using this to develop diagnostic protocols for white spot
viruses syndrome (WSSV) and hepatopancreatic parvovirus (HPV).
Ms Wansika Kiatpathomchai from the Center of Excellence for Shrimp In new technologies for protecting shrimp against viral pathogens,
Molecular Biology and Biotechnology (Centex Shrimp), said that either Dr Kallaya Sritunyalucksana said that little has been done on shrimp
PCR (Polymerase chain reaction), RT-PCR or nested PCR are used to responses to viruses. Most work has been on responses to bacterial
detect diseases. She introduced loop mediated amplification (LAMP) and fungal infections. They have looked into recombinant viral proteins
assay as a novel method for disease diagnosis in shrimp using LFD as an alternative strategy. Many scientific studies including their work,
(Lateral flow dipstick) which does not require expensive equipment showed that an injection of WSSV structural proteins as a subunit
such as PCR and electrophoresis equipment. The process takes only 1 ‘vaccine’ can protect shrimp against viral diseases. However, the
hour as compared to 3-4 hours with PCR. The isothermal conditions mechanism of protection is still unknown. The dsRNA (double stranded
means that a simple water or heating block will be sufficient. RNA) approach has been shown to be effective against three unrelated
The sensitivity can be improved by combining LFD with LAMP. In viruses: WSSV, TSV and YHV. In addition, Dr. Kallaya and her colleagues
her work, she said that LFD will require only 5-15 minutes after RT- have discovered a new shrimp WSSV-binding protein called PmRab7
LAMP technique. She has used this effectively to develop a protocol that has some ability to protect shrimp from WSSV infection.
In 2007, data on estimated feed volumes and calculated from fish and Production was only 543,000 tonnes in 2006. However, industry estimates
shrimp production showed aqua feed demand continuing on its upward totaled only 456,750 tonnes demonstrating that some 30% of production
trend. The significant increases were with shrimp feed in Thailand and used farm made feeds. Annual growth of the fish feed production was
feeds for the catfish in Vietnam. Marginal increases in shrimp feed estimated at 11-12% growth but in 2008, fish feed production is
production in Vietnam and that for the Philippines were due to the expected to rise substantially with current promotions on the culture
production of the vannamei shrimp. Low production due to diseases, of a local catfish species. The country wide capacity for fish feeds is
poor seed stock quality coupled with the issue of food safety in some 100,000 tpm and reportedly only 50% of capacity is being utilized.
markets hindered the progress in industry in India and Indonesia (also Betagro, a large poultry integrator has a new feed mill with a capacity
see page 10). These developments obtained from industry contributions of 8,000 tpm for extruder feeds for the catfish, tilapia, catfish, herbivorous
and media reports are described in the following sections. Recent fish and pet food. Capacity may be increased to 16,000 tpm with a two
developments in the sector in India were described in a previous article new lines. The company wants to sell 12,000 tpm of fish feeds by 2008
in issue November/December 2007. (Feed&Livestock, 2007).
“My father saw that local production of shrimp feed had a good business
potential. He also had the advantage of close rapport with ingredient
suppliers. By now, there were several shrimp feed mills in the area and
at the same time, feed companies in Taiwan were looking for investment
opportunities in the region”, said Mr Rojphan Seneepakonkai.
“Two years later, in 1990, he entered into a joint venture with Luxe
Group of Taiwan to set up a shrimp feed plant in 1990 in Samut
Songkhram. The Taiwanese partner also provided technicians to help
farmers in black tiger shrimp culture. In those early years, the industry
standard in shrimp culture and feed processing was from Taiwan”.
From then on, the company was on the growth trend, albeit with
a minor hiccup during the Asian financial crisis in Asia in 1997. It was
listed on the Thailand Stock Exchange in 1994. In the early days, small
At 20th anniversary celebrations for Thai Luxe Enterprise. Mr. Anurot volumes of shrimp feed were exported to Malaysia and India, but today
Seneepakonkai, Thai Luxe President (left), Deputy Prime Minister Kosit (center) its customers are fish and shrimp farms in Thailand. In 2006, annual
and Mr. Rojphan press the button to mark the opening of the new fish feed sales totaled THB2.2 billion (USD 63.6 million).
factory, accompanied by two Taiwanese investors (far left) and the Provincial
Governor of Phetchaburi.
Nutrigenomics explained
In his presentation, Dr Sadasivam J
Kaushik of the Nutrition, Aquaculture and
Genomic Unit of INRA, France enlightened
participants on the science of nutritional
genomics which is already 15 years old.
In fish nutrition, biochemical and
metabolic pathways are used to analyse
the utilisation of dietary macro and micro
nutrients and energy in feeds. This is
used to evaluate the response of
Dr Sadasivam J Kaushik organisms to nutrients and to develop
diets. At the farm level, growth and other
observations are used to assess responses to diets. Now molecular tools
are being used to get a better insight into how responses are mediated.
This presentation gave a molecular overview of the subject. This From left. Vo Thi Kim Hang,Vietlong and Phan Dang Huu Thanh, Kien Thanh,
starts with an understanding of the functions of genes and other parts Vietnam
of the genome and then an understanding of organisms and their
functions. In the cell, genes carry information for making the proteins
required by the organism. A genome is all the DNA in the organism. In
turn, these determine how the organism grows or lives, how the body
metabolises food and fight infection or even how it behaves. The gene
expression is at three levels, viz at the DNA level it not does change
with time, next at RNA level and finally at the protein level, the last
two change with time. Thus, the levels of proteins depend on how fast
they are made or destroyed.
“In nutrition, feeds provide the 40 or so different nutrients. Dietary
changes have multiple physiological responses and an integrated
approach is required to analyse response at the gene level. How an
individual gene or a given set or a network of genes act to individual
nutrients and how interact with each other is nutritional genomics. This
detailed information will help us to formulate more effective diets”, said
Sadasivam. He took the example of poor carbohydrate utilization by fish
in which biochemical and molecular tools were used to study different
enzymes involved in glucose utilization and endogenous production. In
how fish oil replacement affects potential fatty acid bioconversion
capacity, an analysis of expression of the genes in the liver of trout fed
plant oils showed that 71 genes were expressed differently, of which 16
were up regulated and 55 down regulated. In the case of replacement
of fish meal with plant protein sources, 75 genes were expressed of
which 15 were up regulated and 60 down regulated.
Sadasivam concluded, “These molecular level tools will help to
understand and validate biological data. It will show that nutrients
have specific effects on genes. The future will see more metabolomic
tools (NMR) being used for profiling ingredients”
Title: New developments in the nutrition of L. vannamei in Latin America by L. Elizabeth Cruz-Suarez and Denis Ricque Marie.
(Note: Further details are available from the proceedings of the symposium on aquaculture nutrition held every two year in Mexico and available
at http://w3.dsi.uanl.mx/publicaciones/maricultura/
Title: Distiller’s dried gains with soluble (DDGS): Potential as an ingredient in aquafeeds and impacts of ethanol production on prices and
availability of grain and oilseed products.
Title: Sustainable and cost efficient feeds for marine fish species.
Title: Online control of cooking degree and product density by new extrusion technology
Farm trials in India and Bangladesh have shown that the application of a unique sustainable proprietary
ingredient with functional nutrients can result in better growth, lower feed conversion ratios, increased
survival rates and biomass production as well as improved shrimp condition. These factors all contributed
to a lower production cost and a higher output.
Shrimp production
In the 2006-2007season, marine shrimp production in India increased
marginally to more than 150,000 tonnes, mainly with the black tiger
shrimp Penaeus monodon. Research and development programs are
working in various sectors such as broodstock development and pathogen
free shrimp seed production. Processing and the development of value
added products are areas for expanding export markets.
In Bangladesh, farmed shrimp production reached 90,000 tonnes
in the 2006-2007 season. It was mainly black tiger shrimp. Farmers
in Bangladesh continue to face many obstacles including disease
outbreaks and reliance on wild caught fry due to limited seed production
facilities. The industry has an important role in the economy of the
country as shrimp is the second largest export after textiles and it
provides vital jobs.
The current boom in shrimp production from China and South East
Asia coupled with the depreciation of the dollar with respect to the
Indian Rupee has driven down prices making the market place very
Ponds in Bangladesh used for the trials
competitive. Methods for maximising productivity and efficiency are
therefore vital to ensure competitiveness within this industry. This
article considers the effect of a proprietary feed ingredient on the
growth and performance characteristics of the black tiger shrimp in
India and Bangladesh.
Field trials
Field trials were conducted at several farms in India and Bangladesh
during the 2007 growing season and the results of two trials with black
tiger shrimp are presented here. The first trial took place at the farm
of Mr Venu Raju in the East Godavary District of Andra Pradesh in India.
Here shrimp were stocked in grow out ponds at a stocking density of
12-15 animals/m2 and fed either a standard commercial shrimp feed,
or the same one with NuPro® top coated at 20g/kg of feed. Feeding was shrimp/m2 and fed either a standard commercial shrimp feed, or the
once a day at the night feeding. same feeds top coated at 30g/kg of feed. Feeding was for 45 days prior
De-Odorase®, a natural yucca extract, was also added at the rate to harvest.
of 500g/acre (830g/ha) in order to maintain water quality parameters
in both the treatment and control ponds. The shrimp were fed these Growth performance
diets for a period of approximately 104 days prior to harvest. In both trials, growth of shrimp fed top coated diets improved in
The second trial took place at the farm of Sheikh Mostafizur Rahman, comparison with those in control ponds. The average body weights and
Shahera Farm in Bangladesh. Here, juvenile shrimp, of 3g average total yields were significantly higher (Figure 2 and 3). In all ponds,
weight, were stocked in grow out ponds at a stocking density of 4 shrimp fed top coated diets were larger and had less individual size
References
Craig, S.R. and E. McLean. 2005. The organic aquaculture movement:
Figure 5. Comparison of feed conversion ratios (FCR) in the two trial a role for NuPro® as an alternative protein source. In: Nutritional
ponds. Biotechnology in the Feed and Food Industries: Proceedings of
Alltech’s 21st Annual Symposium (T.P. Lyons and K.A.Jacques, eds).
Nottingham University Press, UK, pp. 285-294.
Craig, S.R. and McLean, E. 2007. Designing organic aquaculture systems:
can we integrate microbial products and by-products? In: Lyons,
T.P., Jacques, K.A. and Hower, J.M. (editors). Nutritional Biotechnology
in the Food and Feed Industries. Proceedings of Alltech’s 23rd Annual
Symposium. Nottingham University Press, UK.
Fegan, D. 2006. Functional foods for aquaculture: benefits of NuPro®
and dietary nucleotides in aquaculture feeds. In: Nutritional
Biotechnology in the Feed and Food Industries: Proceedings of
Alltech’s 22nd Annual Symposium (T.P. Lyons and K.A.Jacques, eds).
Nottingham University Press, UK, pp. 419-432.
McLean, E., Reid, B., Fegan, D., Kuhn, D. and Craig, S.R. 2006. Total
variability when compared with shrimp from the control ponds.
replacement of fish meal with an organically certified yeast-based
In addition, survival rates were higher (Figure 4). Survival in the
protein in Pacific White shrimp (Litopenaeus vannamei) diets:
treated ponds was 97% in the first trial and 90% in the second trial
laboratory and field-based trials. Ribarstvo. 64:47-68.
as compared to the control ponds with 79% and 85% survival,
Staykov, Y., Spring, P., Sweetman, J., and Denev, S. 2007. The influence
respectively. Feed conversions ratios (FCR) were better (Figure 5). In
of 2 and 4% NuPro® on the rowth performance of Common Carp
the first trial, FCR was 1.21 in treatment ponds as compared to 1.50
(Cyprinus carpio L.) raised in net cages. Poster presented at Alltech’s
in control ponds. In the second trial, FCR was 1.78 in treatment compared
23rd Annual symposium, May 20-23, 2007; Lexington, KY, USA.
to 2.22 in control ponds. These improvements in FCR represent
Staykov, Y., Spring, P., Sweetman, J., and Denev, S. 2006. Effects of
considerable economic benefits given that feed can represent
NuPro® on performance and immune status of rainbow trout. Poster
approximately 50% of the production cost of shrimp. The specific effect
presented at Alltech’s 22nd Annual symposium, April 24-26, 2006;
of this proprietary ingredient as an attractant and palatability enhancer
Lexington, KY, USA.
was not studied in these trials but it was felt that it was this
characteristic that was an important factor in improving FCR..
Shrimp appearance
Farmers said that shrimp pigmentation was excellent. Shrimp also had
a brighter, clearer appearance and a lower incidence of conditions such
Chris King is currently Alltech’s Asia Pacific
as tail rot. In the first trial symptoms of soft or loose shell were not
Commercial Manager – Aquaculture and
observed in the treatment ponds but was evident in the control ponds.
General Manager South Asia. Previously
In the second trial, a lower percentage of soft shell at 5% was observed he has worked in positions across
in the treatment ponds compared to 12% soft shell in the control ponds. Australia, Asia and Latin America in
leading animal feed and animal health
Summary companies.
In these trials, farmers in India and Bangladesh have demonstrated
that the practical application of NuPro by top coating commercial shrimp Mohammad Mamun is Business
feed on the farm at between 2% and 3% of feed fed (20-30 g/kg) Development Executive (Aquaculture) for
resulted in shrimp with better growth, higher biomass/ha, and better Alltech in Bangladesh while Dhanunjaya
FCRs when compared to shrimp in control ponds. The shrimp had less Goud is Business Development Manager
incidences of loose shell and were a better and brighter in appearance. (Aquaculture) for Alltech India. They both
It was postulated that improvements in FCRs may be due in part have extensive experience in shrimp semi-
to the improved attractability and palatability of the top coated feed. intensive culture.
Farmers have observed that the shrimp consumed this feed faster than
This 56-day evaluation on partial replacement of fish meal in outdoor ponds in Guangzhou, China
showed that insect peptide protein in diets for the vannamei shrimp had good growth performance.
No differences were shown in FCR and survival rates.
Experimental procedures
Shrimp: Shrimp were taken from a farm in Panyu district of Guangzhou mg/l in the afternoon. Water temperature was 21.5 - 30.0°C. Water
and were reared in the pond for one week. Healthy individuals were was exchanged at 30-40% of volume per week. Water was sampled
selected for the trial. The average body length was 5.31 ± 0.33 cm, regularly for ammonia and nitrite concentrations. Water temperature,
the average body weight was 1.46 ± 0.78g. The trial began on September pH, and dissolve oxygen were recorded twice daily at 09:00 and 15:00.
1, 2006, and ended on October 27, 2006.
Diets: The insect peptide protein was provided by Guangzhou Xintai
Culture system and water quality: The trials were carried out in Biological Protein Peptide Co.,Ltd. It was used to replace fish meals in
2m x 2m x 0.8m net cages placed in outdoor concrete ponds. Each cage the following proportions: Diet 1 (36% fishmeal+0 insect peptide
was stocked with 60 shrimp. Throughout the trial period, the effective protein), diet 2 (24% fishmeal +12% insect peptide protein), diet 3
water depth was 0.8 m. Pond water was filtered with sand filtration (12% fishmeal +24% insect peptide protein) and diet 4 (0 fishmeal
and salt was added to increase salinity to 1-2 ppt. Aeration was +36% insect peptide protein). All feed ingredients were ground into
continuous. The dissolved oxygen was 4.0 mg/l in morning and 6.0 60 mesh size particles and mixed. These were extruded into 1.2 mm
diameter feed using a twin-screw extruder. After drying, feed was kept
in the refrigerator until use. There were three replicates for each diet.
T able 1. Composition of diets (% dry diet).
Diet composition and proximate analysis are given in Table 1. Shrimp
Treatments 1 2 3 4 were fed 3 times daily at 4-6% body weight at 08:00h, 12:00 and 17:00
Ingredients to apparent satiation.
White fish meal 36.0 24 12 0
Insect peptide protein 0 12 24 36
Fermented soybean meal 20.0 20.0 20.0 20.0
Growth parameters: Data recorded were weight gain, survival rate and
Squid paste 3.0 3.0 3.0 3.0 FCR. All of the data were analyzed and processed with SPSS11.0
Shell powder 18.0 18.0 18.0 18.0 statistical software. Significant differences between groups were tested
Starch 8.0 8.0 8.0 8.0 using analysis of variance (ANOVA) at P <0.05.
Peanut cake 11.0 11.0 11.0 11.0
Fish oil 1.0 1.0 1.0 1.0 Apparent digestibility: For the determination of apparent digestibility
Calcium dihydrogen phosphate, 0.5 0.5 0.5 0.5 of dry matter and protein, 1% Cr2O3 was added in basal diet as the
Ca(H2PO4)2 inert indicator. After the culture trial, healthy individuals were selected
Vitamin Mix 1.5 1.5 1.5 1.5 and restocked into 400 litre plastic barrels. Each barrel contained 15
Mineral Mix 1.0 1.0 1.0 1.0
Total 100 100 100 100
shrimp. Water exchange was 0.25 to 0.33% of its volume per day.
Proximate Analysis (dry basis) Shrimp were acclimated to the basal diet for three days. Faecal
Moisture (%) 5.77 5.84 5.29 5.80 collection started on day 4. Shrimp were fed twice daily at 08:00 and
Crude protein (%) 45.14 43.77 44.26 43.31 16:00. After 30 minutes of feeding, leftover feed was removed. Faecal
Total lipid (%) 3.38 2.77 3.20 2.23 collection followed every 2 hours using a siphon. After drying in the
Ash (%) 18.26 18.25 18.42 18.05 thermostatic drying chamber at 80°C, the protein content of feed and
Total phosphorus 1.69 1.63 1.63 1.63 faeces were determined by Kjeldahl digestion (GB6432-86).The Cr2O3
Calcium 3.38 3.18 2.84 2.55 content was determined with a quantitative method. First the samples
AQUA Culture AsiaPacific Magazine January/February 2008 | 31
FEED TECHNOLOGY
were heated with nitric acid and oxidized with perchloric acid. A colorimetric
determination at 350 nm with a 721 spectrophotometer followed.
The apparent digestibility of dry matter protein was calculated as
ADC=(1-C1/C2)x100 and ADC=(1-C1N2/C2N1)x100, respectively where C1
is the Cr2O3 content in feed; C2, the Cr2O3 content in feces; N1 is the
crude protein content in feed and N2 the crude protein content in faeces.
For the apparent digestibility of insect peptide protein, the test diet
comprised 70% basal diet and 30% insect peptide protein. Chromic oxide
at 1% was added in test diet as exogenous indicator. The apparent Harvested shrimp
digestibility of insect peptide protein was calculated as the apparent
digestibility of test feed- the apparent digestibility of basal diet feedx0.7)/0.3. Figure 2 Changes in ammonia nitrogen concentration
Wang Guang-Jun in front of the cement tanks used for the trials.
Wang Guang-Jun and Xie Jun are with the Pearl River Fisheries
Research Institute, Chinese Academy of Fishery Sciences, Guangzhou
510380, China; Email: Wgj5810@163.com; Tel: 86-20-81616178,
Zhong Ming and Yin Guang-Ping are attached to the South China
Agricultural University, Guangzhou 510462, China.
A growing international trade In the Middle East, Izzat Feidi, Consultant said that the general
World trade in tilapia has double in three years to 200,000 tonnes preference is for fresh whole (round) fish and with supermarkets
according to Helga Josupeit, FAO. The flow of trade showed that tilapia spreading in main cities, chilled and frozen fish products are now
in Africa goes to European markets. Ecuador sells chilled fish to the widely accepted. In 2005, Kuwait, Qatar, Saudi Arabia and UAE imported
US. The US remains a major market for most Asian producers for whole 3,620 tonnes. Most of these come from China. On future demand, he
and frozen fillet whilst China targets EU markets and with more value added that based on a consumption pattern of 11.5 kg/annum of fish,
added products. Exports from China in 2006, comprised of 98,862 an additional 500,000 tonnes in fish supply is required by 2015. Tilapia
tonnes of preserved tilapia, 46,901 tonnes of frozen whole and 35,038 could be one of the fish species.
tonnes frozen fillet and are mainly to the US, according to Chen Shuping, According to Fatimah Ferdouse, INFOFISH, the small intraregional
INFOYU. Despite a new trend on value adding, prices have remained trade in Asia for tilapia is mainly with live and fresh forms. It is usually
stable. It is USD 2.7/kg for frozen fillet and USD 1.1/kg for whole frozen with neighbouring countries; from Malaysia and Indonesia to Singapore
fish. The new trend is in the export of ‘preserved tilapia at USD 2.7/kg. and from China and Taiwan to Hong Kong and South Korea. South Korean
In the US markets, Martin Sukkel, Regal Springs Tilapia said that imports of frozen tilapia fillets increased from 710 tonnes in 2003 to
the frozen fillet has overtaken whole frozen fish since 2005. These came nearly 2,000 tonnes in 2006. The Middle East is an important market
from China and Indonesia. Per capita consumption rose to 0.97 lbs in for whole frozen tilapia, exported from East and South Asia. In domestic
2006. ‘Real fresh’ (as opposed to CO treated fillet) are from Costa Rica, markets in Asia, the pink/red ‘Cherry tilapia’ is the only variety appealing
Honduras, Ecuador and Colombia. In their presentation on markets in to consumers in Asia’s Far East. These are also sold in supermarkets as
Europe, Erik Hempel, INFOSA and Sudari Pawiro, INFOFISH said that well as restaurants. In urban markets, the red tilapia is no longer
tilapia is still a new product in Europe. It imported 19,965 tonnes of considered a cheap fish and retail price has firmed up over the years.
tilapia in 2006.. These were mainly from Thailand, China and Africa.
Imports from Africa are from Zimbabwe, mainly in the form of fresh Consumer and industry trends
and frozen fillets. In the US, the future will be portioned products for ready meals such as
Prices in the EU markets have dropped in recent years. Frozen fillet breaded battered and marinated and a larger variation in packaging.
prices were USD 3.63/kg in 2004 and USD 2.57/kg in 2006. In EU Sherry Frey, Perishables Group said, “The purchase of convenience foods
markets, the tilapia faces strong competition from several whitefish has increased 50%. This means that pre-cooked, pre-portioned, value-
species including the Pangasius catfish from Vietnam. Local production added seafood products such as pecan crusted and stuffed tilapia are
of tilapia is forecasted to increase but these will be fresh fish to the gaining shelf space at retail. The American household is shrinking and
restaurant market at relatively high prices. They concluded that imports thus portions are smaller. But although consumers demand convenience,
will increase despite the EU’s stringent requirement on hygiene and they are not willing to compromise freshness, quality and health”.
food safety.
34 | January/February 2008 AQUA Culture AsiaPacific Magazine
MARKETING
She added that health is driving seafood purchases. In their survey, Commercial operations
they found that more than a third of consumers demonstrated a desire to Presentations in the section on experiences in commercial tilapia
‘reduce the risk of developing health conditions’ and this affects the type farming were by top management of companies, synonymous with
of food. As Americans grow older, they look towards eating more seafood. successful integrated operations, local and global. Though relatively
small and limited to Malaysia, Yong Kim Tai’s PKPS Farm Mart Sdn
Eco labelling Bhd is a success story in the region. He runs this large commercial
This is a market based economic instrument to promote products farm in partnership with the Selangor Agricultural Development Agency,
deemed environmentally friendly than other competitively similar a government linked body. The farm was started in 2000. The special
products, said Tarlochan Singh, INFOFISH. The first eco labeled products characteristic of his tilapia produced in cement tanks after an initial
were sold in Germany in the 1970s. Eco label helps consumers identify phase in ponds is the absence of the ‘muddy off flavour’. He brands
a product with the desirable attributes at a glance. As the aim is to his red hybrid tilapia as cherry fish. Fish is sold live in local markets
influence consumers’ purchasing behaviour towards product attributes and seafood restaurants.
other than price, it could be seen as a technical barrier to trade. The Yong deduced that the solution for running a sustainable and
benefit of consumer preferences for such products is price premium profitable commercial tilapia farm includes a focus on what you are
which in turn provides incentives for the producer to seek certification. best in doing, continuous R&D, learning new ideas and knowledge from
It also allows access to new markets or protects existing markets. From others and progressing to increase production efficiency and lowering
the environmental perspective, it shows a measure of good and costs of production.
sustainable management practices. It was concluded that the Martin Sukkel, Chief Operating Officer, outlined the origins of Regal
herbivorous tilapia fed on mostly plant meals, hardy and relatively Springs Tilapia,from a farm in Indonesia 20 years ago. Today it is the
disease resistant and culture under organic/environmentally friendly world’s largest vertically integrated tilapia producer with
farming methods lends itself easily to this market concept. farms in Indonesia, Honduras and Mexico. Production is expected to
reach 55,000 tonnes in 2007. In 2006, Regal Springs Tilapia was
certified for organic tilapia production.
Branding tilapia Regal Springs emphasizes on ‘Environmental responsibility + Social
Taiwan was the largest exporter of the tilapia, especially to the US,
Responsibility = Long Term Sustainability’. The focus is on keeping
until lower cost producers such as China dominated markets. In the
fish healthy with low density stocking so as to combat diseases. It
1980s, it exported whole frozen tilapia and later frozen fillets to Japan
monitors environmental impact via its own on-site laboratories and
in the early 1990s with a price of USD12 per kg. Frank Fu Sung Chiang,
does social audits. In the Honduras, community projects include
National Taiwan Ocean University, said that the industry knew that it
assisting with electricity supply, support for schools, restocking of
had to develop a marketing strategy, product branding, market
water bodies for fisheries, education for adults and reforestation
diversification to survive. The Taiwan Tilapia Alliance was formed in
programs.
2002. The mission was to enhance competitiveness and profitability
In Africa, Lake Harvest started from a pilot project to farm tilapia
of its 500 members by pooling resources of industry, government and
in ponds and net cages in Lake Kariba in Northern Zimbabwe. Today,
academia. In 2006, production was capped at 80,000 tonnes to maintain
it produces 3,000 tonnes annually of whole fish. Patrick Blow, General
prices and ensure profitability of producers. It then went on to create
Manager since 1996 said that gaining acceptance for tilapia in Europe
a image of superior quality for a variety of tilapia by adopting a new
has been challenging because tilapia suffered many years from a ‘poor
Chinese brand name to replace the old name “Wu-Kuo Yu (fish)” and
quality reputation in European markets’. The success came with their
a logo (CIS). Promotions were through seafood shows and magazines.
efforts to produce high quality fresh fillets, transported three times a
Through generic advertising, where costs is shared, it has successfully
week to Europe. Their products are now found in more than 15
created consumer awareness in and outside Taiwan its products. Today,
supermarkets chains in northern Europe. Some 50% of the products
Frank said, “Taiwan Tilapia and Taiwan Izumidai is associated with
are marketed to Zimbabwee, Zambia, Botswana and South Africa as
high quality and produced under environmentally friendly conditions”.
frozen whole fish fillets. This company does an environmental audit
every three months.
In China’s Hainan Island, HQ Sustainable Maritime Industries, Inc
has built a successful integrated tilapia farming business in cooperation
with farmers and the local government in Wenchang, said, Norbert
Sporns, President and CEO. Hainan was chosen because of the
environmental conditions with limited economic activities; agro food
and tourism. This started in 1997. By controlling tilapia production
such as stocking density, pond size, use of feed from certified ingredients,
HACCP certification and other relevant certifications in post harvest
processing , the company markets its ‘toxin free’ fish easily into
international markets. Success has been in the marketing of various
product forms such as boneless skin on fillets, boneless skinless fillets
and whole round frozen. Boneless skin on tilapia fillets marketed under
the label ‘tailgate tilapia’ was designed to tap into the barbecue craze
in the US. In 2006, the company introduced ‘Tiloveya’, a brand label
to several leading retail distributors and food services in the US.
On the sidelines of the conference, Norbert gave an overview of the
Hatchery at the PKPS Farm Mart. The farm was part of the post conference tour vertical integration at HQS and introduced new business models for
and was also featured in Aquaculture Asia Pacific. Vol 1 (6), 2005. value adding tilapia products. (see box).
Contractual relationship vertical integration, there is a 100,000 tpy feed mill, under
“In this vertical integration, we control all stages with the exception construction. This will allow it to have absolute control on quality
of the breeding portion. This is done by the local government, of feeds, produce extruded feed which is gaining acceptance in
following a hormone free breeding method. They cross Oreochromis Hainan as well as organic feeds.
aureaus with 0. niloticus and the result is a 90% male population. “We are also building on the omega-3 egg model enriching
In the pond, the remaining 10% is removed partially by hand and feeds with omega 3 rich algae, which in the poultry industry can
partially by a predator fish (snakehead family) preying on females allow a doubling of the price of standard eggs. We do not expect
and unhealthy males. In the polyculture system deployed by the to achieve this premium but certainly enough to more than cover
company, carp help to maintain good pond conditions by feeding the additional costs. We have calculated that the advantage
off pond detritus”. outweighs the additional cost and is especially achievable through
In tilapia grow out, HQS taps into 20,000 tonnes of production a strong branding and consumer awareness program”.
for its processing plant. “We also see vitamin E as a natural feed component. It increases
“We train farmers with our culture methods, monitor quality the shelf life of the fish, increases vigour and reduces the need for
and they provide us with their production. There are two crops per antibiotics. Vitamin E added to the flesh is a supplement for
year. We only have production challenges in the early part of the consumers. There can be the advantage of labeling the product as
year when the fish cost more, as it takes longer to reach the desired meeting a certain percentage of vitamin E requirements in humans”.
market size. Otherwise we can harvest tilapia year round in Hainan
with the usual market size is 3-7oz fillet.” Drawing from the poultry experience
However, when HQS decides to shift a portion of its total output “US scientists see aquaculture facing the same marketing challenges
to organic production, HQS will be required to own the farms, as as chicken and beef some 10-15 years ago. Markets are influenced
part of the requirement for organic certification by Chinese Organic by large chains such as Wal-Mart and McDonalds. They dictate that
certification authorities who deploy standards vetted by the FAO suppliers guarantee biosecurity and control all inputs in the production
through the IFOAM. process. A company like Tyson produces its own feed, does the grow-
“This is the evolution of the model for organic tilapia that if we out and processing and valued added and promotes its products
are certified we will need to control production elements. Organic through strong branding all the way to the retail shelf. This is the
tilapia is such a wonderful concept. One of the challenging tasks model (Tyson) for the future of aquaculture and for tilapia. We cannot
that we have is explaining to people that tilapia is not a carnivore control markets if we do not control the end result”.
and does not create biodiversity problems. With tilapia and catfish “We are vertically integrated in order to control all aspects of
as well, we are dealing with herbivore or at least omnivores that our operations- from the technologies that we share and monitor
can thrive on a strict organic (fishmeal free) diet. We can control with our cooperative farmers to our state-of-the-art processing
production parameters enough to achieve the classic organic plant, to direct international marketing and branding. The role of
standards and can attract a premium in the market. This is the way our office in Seattle is an important part of the vertical integration.
to attract consumers many of whom have It handles marketing and branding and educates the public
a negative view on aquaculture because as to our toxin free approach”.
of environmental and biodiversity issues”. “All these are capital
intensive but being public listed
Feed models for ‘we are what we have access to funding. The
we eat’ disadvantage is that we share a
Fish feed, comprising mainly soybean lot of information. The benefits
meal and corn, is produced in private feed still outweigh the disadvantages”.
mills but the company supervises the Annual sales in 2006 totalled
production process. It supplements feeds USD 39 million of which 61% was
with vitamin E, distilled from palm oil and from aquaculture and fish processing
produced at its nutraceutical plant which operations.
was certified in 2001. As part of the
March 2008 will see the opening of the largest integrated animal and Dates and Opening Times
aqua feed event. Victam Asia 2008, will be held together with Feed Day 1 Wednesday, 5th March 10.00 – 18.00
Ingredients and Additives 2008 (FIAAP 2008) exhibition and conference Day 2 Thursday, 6th March 10.00 – 18.00
at the Queen Sirikit National Convention Centre, Bangkok, Thailand Day 3 Friday, 7th March 10.00 – 17.00
from 5 to 7 March 2008. For further information on the exhibitions, conference programs,
New to Asia, FIAAP 2008 will be the only dedicated exhibition and free visitor registration, etc visit the Victam website: www.victam.com
conference for feed ingredients & additives within South East Asia. E-mail: Andrew.west733@ntlworld.com
Modern safety practices, processing methods and new ingredients
impact on the feed process and the end product. It is for this reason
that FIAAP 2008 was launched. The specific industry sector conferences
Company presentations
Representing Thailand’s Triumph Engineering Co Ltd, South East Asia’s
will be particularly useful for nutritionists, formulators and veterinarians.
largest feed equipment manufacturer, Saopapak Kositkhun said that
In December, Victam International held a press conference with
their participation at this show will be an opportunity to meet current
the participation of local sponsors, invited exhibitors, local and foreign
and future customers and to exchange ideas. She added that Triumph,
press. It announced that the exhibition space has been fully sold out.
established two decades ago, has markets not only in SEA but as far
However, to meet requests from companies wishing to exhibit , the
USA, NZ and Japan. The products include hammer mills, extruders,
organisers have obtained additional space.
pellet mills, crumblers, TVS screens, pulverisers, belt dryers and double
Henk van der Bunt, General Manager said, “Now we are already
shaft mixers.
30-35% larger in terms of exhibition space as compared to the show
Han van der Broek, Kemira Asia Pacific Pte Ltd, said that at the
in 2006. This year, several companies have also multiplied their booth
show, the Finland listed company will ‘mark its permanent entry into
space. We are not at the end yet, we expect the number of exhibitors
the Asian market with its organic acids and acidifiers from the Specialty
to increase by another 30%. So far 120 have committed to the show
division’. Production of these are from three plants, in Finland,
and will be displaying new equipment, process, formulation technology
Netherlands and China. It is already world leader in feed acidifiers.
and ingredients that have not been seen before in SEA. For the first
Buhler, a global leader in feed equipment with markets in 14
time, we were sold out well before the show.”
countries is expanding markets in Asia with a joint venture company
“Usually after each show, we ask our exhibitors to give a ranking
in Jiangsu, China, said Urs Baumann, Managing Director for Buhler
and in the last event they gave a higher ranking and this must be
Engineering Co Ltd, Thailand. Following this will be a training school
because they have made business contacts. In 2006, Victam Asia
in feed technology similar to the SFT (Swiss Feed Technology) school,
attracted 4,000 visitors from 51 countries, mainly from SEA.”
also in China. He added that for the first time, it will have a product
“What is new this year is the two events under one roof. It will also
portfolio specific for industry in Asia.
be more exciting with the addition of the pet food forum. The US based
At the show, Aeroglide, specialist in conveyer dryers comprising
publisher of the Petfood Magazine is bringing this forum for the first
80% of its business will be making a larger presence in the aqua feed
time to Asia, indicative of the booming petfood industry here. Then
industry in Asia, said Paul Douglas, Regional Manager, Asia Pacific.
there is FIAPP. Business is also picking up in Asia and market is more
It has always had a large presence in Victam’s European shows. “Now
confident”.
we see that the processing of small particle feeds (starter diet of
Several speakers made short presentations on the company and
0.8mm) and shrimp feeds (1.5 to to 1.8mm sizes) will be expanding
on their activity at Victam 2006.
with demand. To be efficient during the drying process, these cannot
use the mainstream drying equipment. We will be there with customised
Thai feed industry drying solutions for this aquafeed segment. Regarding markets, we
The spokesperson for the Department of Livestock Development, Thailand see expanding markets in China, Thailand, Vietnam, Indonesia, Malaysia
said, “In the last Victam show in 2006, we had an exhibition on the and India”.
activities of the department and a plenary session on feed safety. For
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AQUA Culture AsiaPacific Magazine January/February 2008 | 39
COMPANY NEWS
Hasan Girenes, Yasar Group, Turkey (centre) with Pedro Encarnacao Biomin, Singapore, Ms Ozlem Seabass from Pinar Balik
Ronnie Tan, Malaysia and Piet Verstraete, Belgium. Gurel, Pinar Feed Co, Turkey and Herve Lucien Brun,
Aqua Techna, France
2008
June 12-14 Cairo,Egypt
March 6 Vietfish Fisheries International Exhibition Web:
Aquafeed Horizons Asia 2008 Ho Chi Minh City, Vietnam http://ag.arizona.edu/azaqua/ista/ ISTA8/ISTA8.htm
Bangkok, Thailand Email:quocthanh@vasep.com.vn
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There will be a special Farmer's Day with the latest in practical knowledge • Sustainable production systems including recirculating systems,
for the Korean aquaculture producers. The main event is hosted by the bioremediation through integrated aquaculture and offshore
Korean Aquaculture Society and KBMBX. aquaculture
Sessions and workshops at World Aquaculture 2008 will cover all • Marine and freshwater finfish culture covering, finfish hatchery
aspects of aquaculture in Korea as well as the rest of the world. Topics and nursery, broodstock maturation and grouper, tuna, flatfish,
will include: cobia & sturgeon
• Human wellbeing such as safety & security, functional foods and • Mollusc culture including broodstock and hatchery and grow-out
nutriceuticals & organic aquaculture production systems
• Crustacean culture including shrimp feeding & nutrition, shrimp • Economics and marketing
biosecurity & health management etc
World Aquaculture 2008 will be held at the Busan Exhibition & Convention Center from 19-23 May, 2008. Register by March 7, 2008 and April
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