Biskitortas

Tortas y ponquespara toda ocasión

Brand book
 Content
1. Introduction
2. The mark
2.1 History
2.2 Location
2.3 Mission and vision
2.4 Values
2.5 Goals

3. Brand Architecture
3.1 Logo
3.2 Color palette
3.3 Color variations
3.4 Typography
3.5 Correct and incorrect uses

4. Sationery
4.1 Letterhead
4.2 Business card
4.3 Binder
4.4 Bill
4.5 Quotation
4.6 Letter
5. MerchanDising
 Introduction

Biskitortas, it looks for that in function of the company,

its visual elements and the personality of the
mark, can be represented in a conspicuous way and with
a clear presentacion.
This manual collects the main tools so that the reader can
have a basic idea of the uses and graphic representations that can be

Biskitortas
given to the brand for the good name of the same one.

5
 Biskitortas
Tortas y ponquespara toda ocasión

The mark..
 The Mark

Biskitortas begins when Mr. albeiro lopez,

in mid-2006 works in a bakery, and the idea of
opening a pastry shop arises, so he take a basic
History course to start. He invested with his brothers all the
savings in a house and immobile for the business.
and, based in the neighborhood of Socorro, began
to build what is now recognized as a great pastry
shop in the locality.

Currently, biskytortas has two venues. The two in

Bogota, Colombia and in the same locality: Kennedy.
Location
The first location is in the Catalina neighborhood,
with address Calle 51 A sur No. 78 J-13

The second location is in Barrio el Socorro

with address Calle 49 sur No, 77 V-67

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The Mark

Biskitortas wants, as a company, to provide

Mission customers with products of the highest quality.
Likewise develop with affection and effort each
of the desserts or punques that a family receives.

The company has like a vision, to become one of

the best bakeries in Bogota. Oriented to the
Vision
satisfaction of all its clients, in a framework of
respect and love.

Integrity, Commitment, Respect and

Values Teamwork

Efrecer, above all quality in the products that

consumers consume.

To impose a trend of consumption novel,

Goals profitable and respectful of the environment.

Become one of the leading brands in the national

market of the branch.

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Brand Architecture..
Brand Architecture
Logo

Biskitortas
Tortas y ponquespara toda ocasión

The company has an isologo in black color 000.

The same is written with the typography
The logo "sensations and quatiles" and ends with a pastry
sleeve, the other has a ribbon on which is the
slogan.

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 Brand Architecture
Logo

Lower part of the letter “B”

17,5 X 5,4 X

6,4 X
Biskitortas
4,3X

Tortas y ponques para toda ocasión

1,6 X

0,6 X
23,5 X
13,1 X

graphic
X is the lower part of the letter "B", also a square of 3x3cm
construction of
the logo

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Brand Architecture
Logo

X X

Biskitortas
Tortas
Tortas y ponques
ponquespara toda ocasión
para toda ocasión

X X

Reservation For the reserve area, we work with a fraction of

Area the letter "b

Biskitortas
Tortas y ponquespara toda ocasión

Maximum For the complete and clear visibility of the logo,

its minimum measures correspond to the length
reduction 5.7cm and to the width 3cm

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 Brand Architecture

C: 0% R: 0
M: 0%
Y: 0%
G: 0
K: 100% B: 0

C: 7% R: 234
M: 50%
Y: 76%
G: 123
K: 1% B: 47

C: 33% R: 127
M: 51%
G: 80
Y: 69%
K: 25% B: 47

C: 0% R: 254
M: 0%
G: 254
Y: 0%
K: 0% B: 255

C: 0% R: 254
M: 0%
G: 254
Y: 0%
K: 0% B: 255

Color palette Corporate or brand colors

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Brand Architecture

Coffee logo
Biskitortas
Tortas y ponquespara toda ocasión

Biskitortas
Tortas y ponquespara toda ocasión
Orange logo.

Gray logo Biskitortas

Tortas y ponquespara toda ocasión

Biskitortas
Tortas y ponquespara toda ocasión
Redd logo.

For the maximum benefit of the logo, whenever

Color possible, it will be used in its original color Black
variations 0000 (transparent background). Nevertheless; if
circumstances warrant, the logo may be used in the
following ways.
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 Brand Architecture
Typography

Sensations and Qualities: ABCDEFGHIJKL MN

ÑOPQRST UVWXYZ

abcdefghijklm
nñopqrstuvwxyz

0123456789

Script MT Bold: ABCDEFGHIJKLM

M NÑ OPQ R S T U V W X Y Z

abcdefghijklm
nñopqrstuvwxyz

0123456789

The typography of the mark is divided into two parts.

Typography The main and the secondary.

The main typographies are “Sensations and Qualites”

Main and “Script Mt blod.” Well on the ones that are used
in the logo.

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Brand Architecture
Typography

Pristina: ABCDEFGHIJKLM
NÑOPQRSTUVWXYZ

abcdefghijklm
nñopqrstuvwxyz

0123456789

ABCDEFGHIJKLM
MyriadPro Regular N Ñ O P Q R S T U V W X Y Z

abcdefghijklm
nñopqrstuvwxyz

0123456789

The two secondary types are for other graphic

Secundary constructions other than the logo.

16
 Brand Architecture
Correct and incorrect uses

Logo in predetermined funds.

Biskitortas
Tortas y ponquespara toda ocasión
(images allusive to the company)

White logo on black background.

Biskitortas
Tortas y ponquespara toda ocasión

Biskitortas
Tortas y ponquespara toda ocasión
Logo by default.

Correct uses For the proper functioning of the logo, it can only
be used in the following ways.

17
Brand Architecture
Correct and incorrect uses

Biskitortas
Tortas y ponquespara toda ocasión
Invert logo shapes.

Shaded logo. Biskitortas

Tortas y ponquespara toda ocasión

Biskitortas
Tortas y ponquespara toda ocasión
Add or omit any of the logo figures.

Distort the logo.

To the best of your ability and display, the logo

Incorrect uses can not be used in any form of advertising or the
like in these ways.

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Stationery..
Stationery
21,59 cm
Biskitortas Bakery

Biskitortas

27,94 cm
Letterhead Tortas y ponquespara toda ocasión

Colombia, Bogotá
Barrio Catalina: Calle 51 A sur No. 78 J-13
Barrio el Socorro: Calle 49 sur No, 77 V-67
306 8839
319 369 1986

8,5 cm

Biskitortas
5,5 cm

Tortas y ponquespara toda ocasión

Business card
306 8839

319 369 1986

Barrio Catalina
Calle 51a SurNo. 78J-13
Barrio el Socorro
Calle 49 Sur No. 77-67

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 Stationery
14 cm

Original Bill

Pasteleria Biskitortas
Venta de productos de pasteleria

Direccion No. De Factura

Barrio Catalina: Calle 51 A sur No. 78 J-13
BarrioSocorro: Calle 49 sur No. 77 V-67

Bill Telefono: 306 8839

Wp +57 319 369 1986
Día Mes Año

21 cm
Cantidad Descripción P. Unitario Total

Cliente
Subtotal $
Nombre:
Nit: Firma: IVA 19%
Total $

14 cm

Original Quotation

Pasteleria Biskitortas
Venta de productos de pasteleria

Direccion No. De Factura

Barrio Catalina: Calle 51 A sur No. 78 J-13
BarrioSocorro: Calle 49 sur No. 77 V-67

Quotation
Telefono: 306 8839 Día Mes Año
21 cm

Wp +57 319 369 1986

Cantidad Descripción P. Unitario Total

I O N
T
OTA
QU
Cliente
Subtotal $
Nombre:
Nit: Firma: IVA 19%
Total $

21
Stationery

Biskitortas
Tortas y ponquespara toda ocasión
Pasteleria.

Letter

11 cm
22 cm

22 cm
4 cm

23,5cm

Biskitortas
31cm

Tortas y ponquespara toda ocasión

Panaderia Biskitortas
Barrio Catalina: Calle 51 A sur No. 78 J-13
Barrio el Socorro: Calle 49 sur No, 77 V-67
306 8839 - 319 369 1986

8 cm
Binder
31 cm

i s k i t o r t as
B Tortas
y ponq
uespar
a toda
ocasió
n

m
22 c
22
Mechandising..
Merchandising

Shirt for drivers and factory workers.

Biskitortas
Tortas y ponquespara toda ocasión

Biskitortas
Tortas y ponquespara toda ocasión
Apron for sellers

Biskitortas espara toda

ocasión

Hat for workers

Tortas y ponqu

The application of the logo to the publicity pieces

Merchandising is thought in the uniform of the workers, to other
products that are used in the company.

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 Merchandising

Customer Keychain
itort as
B i s
Tort
k
as
y pon
ques
pa ra to
dao
cas
ión

Coffee cup for customers

Biskitortas
Tortas y ponquespara toda ocasión

25
Merchandising

14cm

Biskitortas
Tortas y ponquespara toda ocasión
21,59 cm

Flier

Visit our branches and discover the delicious

products we have for you!

Barrio Catalina Barrio el socorro 306 8839

1m
Calle 51 A sur No. 78 G 13 Calle 49 Sur No. 77 V - 67 319 369 1986

Biskitortas
Tortas y ponquespara toda ocasión

Banner
2m

26
 36,12 cm

Biskitortas
5,29 cm

Tortas y ponquespara toda ocasión

Header

27