Lesson Plan 2

Lesson Topic: Advertisements/ Marketing Grade level: 11th Length of lesson: 60 minutes
Stage 1 – Desired Results

Content Standard(s):
IDOE Standards
11-12.SL.3.2: Evaluate a speaker’s point of view, reasoning, and use of evidence and rhetoric, assessing the stance, premises,
links among ideas, word choice, points of emphasis, and tone used.
11-12.SL.4.2: Create engaging presentations that make strategic and creative use of digital media (e.g., textual, graphical,
audio, visual, and interactive elements) to add interest and enhance understanding of findings, reasoning, and evidence.
11-12.M.2.1: Evaluate the intersections and conflicts between visual and verbal messages, and recognize how visual
techniques or design elements carry or influence messages in various media.
Understanding (s)/goals Essential Question(s):
Students will understand: What makes advertisements “work”/ influence me?
What makes a persuasive/ compelling advertisement. How can I make advertisements that influence others?
How to format an advertisement (verbally and visually)
Student objectives (outcomes):
Students will be able to:
Identify language commonly used in advertisements
Create her own advertisement for a specific purpose (to fundraise for her mission trip)
Stage 2 – Assessment Evidence
Performance Task(s): Other Evidence:
Create advertisement Review different types of advertisements and
distinguish “advertising language.”
Stage 3 – Learning Plan
Learning Activities:
Time Teacher Will Be: Students Will Be: Rationale:

15 min. Ask warm-up question: what Draw a mind map to connect these Figure out Ariyana’s
words do you associate with different words/ types of understanding of advertising/
“advertising’? How many advertisement get thoughts/ conversations
different ways can you advertise? flowing surrounding this
Use photos below (in ppt/ printed topic
in color) to spur discussion.
15 min. Choose 3 different types of advertisement we discussed and brainstorm This fulfills 1st and 3rd
what made them effective: what words/ photos/ colors were especially standards listed above:
powerful for you? Why? discuss verbal/ visual
connections and why these
advertisements were effective
(POV, evidence, tone, etc.)
20 min. As she brainstorms/ sketches, ask: Sketch some possible designs/ This fulfills 2nd standard,
why are you using that color? slogans/ logos for your own ad while pushing Ariyana to
What marketing technique are purposes (raising $ for mission trip) think consciously about the
you utilizing? Why did you using the techniques we discussed visual/ verbal choices she is
choose that one? Who do you earlier making.
think will respond well to this ad
and why?
10 min. Show Ariyana how to utilize Work to create advertisements in Use of digital media makes
(if time Canva/ the different capabilities/ Canva—use multiple layouts (social this lesson much more
allows) design tools it has. Ask how this media, poster/ flyer, newsletter, etc.) relevant/ exciting for
digital tool might be more/ less Why did she choose these layouts students. Additionally,
effective that a hand-drawn over others? understanding how to use
advertisement/ something made in digital media is an essential
Word/ simply asking people to 21st-century skill.
buy a product/service
Reflection: What did I learn through teaching this lesson? What do I want to remember the next time I teach this
lesson? How will assessment data from today’s lesson impact tomorrow’s teaching?
I loved planning this lesson so much more than the first. Obviously, having a concrete purpose when planning
makes every planning component so much easier to flesh out. However, I noticed that my preferred mode of
assessment is discussion, and Ariyana was incredibly tired, so discussions didn’t really occur. Also, I think the
next time I plan a discussion, I need to have more concrete list of questions. I found myself asking the same
questions a few times in an attempt to draw out more conversation.
Perhaps I should have done more scaffolding/ allotted more time for the “warm up” question/ advertisement
example PowerPoint, and then Ariyana might have had more ideas about how to design an ad. I think the reason I
flew through the PowerPoint without explaining everything was because I didn’t want to sound demeaning or
assume Ariyana knew less than she actually did. However, I never assessed her previous advertising/ design/
marketing experiences, so I had no idea what would sound demeaning to her.
I noticed Ariyana didn’t really want to draw an advertisement like I asked, and she seemed a little hesitant to start
designing… I also found myself getting impatient with her attention to detail simply because I knew how little
time we had left to complete the lesson, and I was desperately trying to figure out how to make sure she got
something out of the lesson.
After completing this reflection, I realize how disappointed I was in how my lesson played out. I was really
expecting great success in this session because of how much easier planning was this week, but that wasn’t the
case.
Inspiration: https://www.canva.com/learn/design/teaching-materials/market-product/
Different Marketing Techniques:

 Bandwagon
o
o https://tvtropes.org/pmwiki/pmwiki.php/Main/BandWagonTechnique
o https://www.richbeganyphoto.com/tearsheets/maybelline-favorite-mascara/
 Emotional appeal (humor, fear, sadness)
o http://persuasion-and-influence.blogspot.com/2014/01/a-little-guilt-can-go-long-way.html
o http://www.mcngmarketing.com/17-funny-advertisements-to-tickle-your-funny-bone/#.W61SemhKhnI
o https://www.askideas.com/wed-love-to-be-sitting-on-your-face-funny-ray-ban-advertisement/
 Loaded Words
o
o https://propaganda2a.weebly.com/glittering-generalities.html
o https://mrbslasite.wordpress.com/2016/02/12/persuasive-techniques-in-advertising-a-webquest/
o https://www.coloribus.com/adsarchive/outdoor/ben-jerrys-with-90-more-uhmmmmmm-10724305/
 Repetition
o
o http://blog.visme.co/visual-advertising-techniques/
o https://www.thoughtspacedesigns.com/blog/post/tips-to-creating-a-successful-brand-identity/
 Testimonial
o
o https://www.pinterest.com/pin/311452130454835338/?lp=true
o https://oncarrot.com/blog/6-testimonial-types-real-estate-advertising/
 Cause Marketing: Find a cause both you and your customers care about
o
 https://news.starbucks.com/facts/starbucks-marks-world-aids-day-with-red
 http://thedrknowitall.blogspot.com/2010/04/pepsi-do-some-good.html
Refer to this infographic for (very basic) design help:

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Lesson Topic: Advertisements/ Marketing Grade level: 11th Length of lesson: 60 minutes

Stage 1 – Desired Results

Time Teacher Will Be: Students Will Be: Rationale:

Different Marketing Techniques:

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