Corporate Responsibility

Report 2010 - 2012

This report is printed on recycled paper.

Pakistan Mobile Communications Limited

Mobilink House, IBC 1, Kohistan Road, F-8 Markaz, Islamabad, Pakistan
+92 (51) 2273984-9 • www.mobilinkgsm.com
Corporate Responsibility
Report 2010 - 2012
 Table of Contents
• About this report 04
• Message from CEO, VimpelCom Limited 07
• Message from OTH Group CEO & VimpelCom VP 09
• Message from the President & CEO, Mobilink 11
• About Mobilink 14
• Vision 15
• Timeline 16
• New Brand Ideology 17
• Message from the Chief Commercial Officer, Mobilink 21
• Memberships and Partnerships 22
• Mobilink’s approach to Sustainability 26
Sustaining our
• Business 27
• Governance 28
• Customers 30
• Employees 32
• Communities 34
- Mission 34
- Strategy 34
- The Mobilink Foundation 35
- Sharing Value 36
- Operational Structure 36
- Mobilink Torchbearers 37
• Sustainable Investments in Corporate Responsibility 40
• Education 40
• Health 44
• Environment 48
• Disaster Relief 51
• Partnering with the Mobilink Foundation 56
About this Report
Mobilink has been the largest cellular service provider in Pakistan for nearly two decades. This ability to sustain its
leadership position in one of the world’s most competitive cellular markets requires a firm commitment to acting
responsibly, operating sustainably and contributing to the communities in which it operates.

This report covers the corporate responsibility and sustainability initiatives undertaken by Mobilink between 2010 and
2012. Ultimately, this report is a product of, and produced for, our engagement with our various stakeholders and
partners in sustainability. Mobilink frequently engages in surveys and studies designed to ensure that we listen to
what our stakeholders have to say about their needs, before we craft an investment strategy, both in terms of business
and social investments.

Mobilink is committed to transparency. This report is a reflection of our beliefs and principles. It also provides the
platform from where we will build our reporting for the future. We welcome feedback, suggestions and queries, which
can be directed to the Corporate Communications function at Mobilink.

Omar Manzur
Head of Corporate Communications, Mobilink
omar.ma@mobilink.net
 Mobilink’s Corporate Responsibility Report 2010-2012 | 07

Message from the

CEO, VimpelCom Limited
VimpelCom takes pride in being an organization with a If we are successful in doing these things, our
global presence, with a footprint that extends across four shareholders can look forward to excellent returns from
continents. We are committed to operating responsibly our performance across a range of exciting growth
and making our contribution towards building a more markets.
sustainable world.
We recognize that our services can help to enable a more
The role of business in society is taking on increasing sustainable way of living. Our services support
significance and expectations of corporate behavior are connectivity, health, education, agriculture, access to
constantly on the rise. We recognize that a whole range financial services and a lower carbon footprint. We also
of stakeholders has a legitimate interest in how share the value we generate for our shareholders with
VimpelCom does business and our aim is to find a path society – particularly with those in most need.
that balances these interests to be a successful, growing
company over the short and long term. Pakistan is one of our most dynamic markets in terms of
returns, both in the areas of business and social
As an organization that transcends across many physical investments. Whilst the business continues to go from
and cultural borders, strength to strength, our responsibility to the community
is also admirably sustained by the Mobilink Foundation,
we aspire to constantly delight our customers, and which continues to serve as a beacon of best practices for
ensure that our products and services are safe, corporate responsibility in Pakistan.
accessible to as many people as possible, and marketed
in a transparent and responsible way At VimpelCom, our commitment to Pakistan remains
we aim to treat our employees fairly, and help them to steadfast and we look forward to creating a ‘better
develop the skills to succeed in their careers everyday’ for years to come.
we strive to operate safely and responsibly in the
Jo Lunder
communities where our facilities and networks are
CEO, VimpelCom Limited
hosted, and support those communities through good
quality employment, reliable coverage and lending a
hand with local community issues
we aim to work fairly with our supplier partners to source
high quality products and services that are produced
ethically, and at prices that enable us to be competitive in
the market
we need to be good partners with the governments that
provide our license to operate, and work constructively
with the regulators who set the operating framework
 Mobilink’s Corporate Responsibility Report 2010-2012 | 09

Message from the

OTH Group CEO & VimpelCom VP
As a result of our merger with VimpelCom Limited in with the World Food Program, the Red Cross and the
2011, Orascom Telecom Holding (OTH) is now part of the United Nations Children’s Fund. In addition, we launched
world’s sixth-largest telecommunications company. a fundraising project targeting the US market to establish
Today, we are a family comprising of thousands of a text-to-donate post-disaster rebuilding effort to provide
employees across communities of several developing continuing funds to Pakistan with the objective of
countries, as well as many partners and beneficiaries. As rebuilding both the infrastructure and the lives of those
a socially responsible entity, we aim to ensure that our affected by the floods.
operations are geared towards societal and economic
well-being within our spheres of influence. Orascom and VimpelCom support the United Nations
Global Compact (UNGC) and its principles on human
We face a distinctive set of challenges in the different rights, labor rights, the environment and anti-corruption.
markets we operate in. Consequently, we have applied a Mobilink is also a signatory of the UNGC and continues to
decentralized corporate responsibility structure based meet the criteria of its ‘Communication on Progress’.
on the assumption that each company operates in
environments with unique social and economic factors We remain committed to Pakistan and we understand and
governed by their own set of norms and values. This has accept the responsibility that comes as a part of touching
allowed our companies to tailor their approach to their so many lives across the country, as a means of creating
pertinent needs. Having said this, we also aim to ‘a better everyday’.
establish common standards in areas such as stakeholder
engagement, ethics, environmental management, social Ahmed Abou Doma
investment and occupational health and safety. Orascom Telecom Holding Group CEO &
VimpelCom EVP for Asia & Africa
The work being done by Mobilink in Pakistan has set a
benchmark for Corporate Responsibility within the
Orascom and VimpelCom family. We are particularly
proud of the continuing efforts being made by the
Mobilink Foundation in the areas of education, health,
environment and humanitarian assistance, which have
been recognized on various international platforms.

The role of telecommunications and internet access

during natural crises was highlighted during the
devastating floods that hit Pakistan between 2010 and
2012. In this time of need, OTH had stepped forward to
launch an international campaign calling for SMS
donations across our operating companies in partnership
 Mobilink’s Corporate Responsibility Report 2010-2012 | 11

Message from the

President & CEO, Mobilink
At Mobilink, excellence comes as second nature, and is at volunteers, who are empowered to be champions for
the root of our success in both business and social corporate responsibility within their individual domains.
investment endeavors.
Mobilink remains committed to leadership in Corporate
Mobilink’s brand of corporate responsibility is unique and Responsibility (CR) initiatives, throughout Pakistan, and
extends to all the stakeholders that we interact with. it is a value that permeates across all levels of our
Mobilink adheres to integrity and ethics when engaging business, and is strengthened by an internal culture that
with employees, vendors, regulators or investors, and encourages ownership and taking responsibility. This
even extends beyond our consumers into the report aims to put a mirror to the results of these efforts,
communities in which we operate. as well as highlight Mobilink’s commitment to being
transparent in all that we do.
This commitment to excellence has been the driving force
behind Mobilink’s corporate responsibility and has Rashid Khan
withstood the test of time and challenges. This report President & CEO, Mobilink
spans over a period of three challenging years, which saw
our nation devastated by natural disasters, internal strife
and uncertainty. During this time, Mobilink’s success was
defined by the response of our employees, who upheld
the utmost professionalism when it came to our business
and displayed unlimited compassion and empathy for our
fellow citizens in need.

In addition to dealing responsibly with our business

investments, Mobilink remains committed to invest for
positive change in the communities in which we operate.
The Mobilink Foundation has been the custodian of
Mobilink’s social investments since 2008, and in that time
it has undertaken initiatives in the domain of education,
health, environment and humanitarian assistance. A
significant part of the Mobilink Foundation’s efforts are
driven by the Mobilink Torchbearers, our employee
 About Mobilink
1 Vision
Timeline
New Brand Ideology
Message from the Chief Commercial Officer, Mobilink
Memberships and Partnerships
14 | Mobilink’s Corporate Responsibility Report 2010-2012

About Mobilink
Mobilink is Pakistan’s leading voice and data service prepaid brands of Mobilink are the largest brands of their
provider. With over 37 million subscribers, Mobilink kind in the Pakistani cellular industry.
maintains market leadership through cutting-edge,
integrated technology, a consolidated branded house In addition to providing advanced voice communication
and the largest portfolio of value added services in the services that make the lives of millions that much easier,
industry, a broadband carrier division providing next Mobilink also offers a host of value-added-services to
generation internet technology as well as the country’s its customers. At the same time, Mobilink places high
largest voice and data network with over 9,000 cell importance on its coverage, which is why it covers its
sites. Housing Pakistan’s largest distribution and customers across 20,000+ cities and towns nationwide
contact centre networks and an unparalleled 6,500 as well as over 140 countries on international
kilometers fiber optic backbone, Mobilink has already roaming service.
invested over US $3.9 billion in the country to date and
provides uninterrupted countrywide connectivity, As a responsible corporate citizen, Mobilink offers a
unmatched customer services and international range of socially inclusive products and services
roaming across the world. dedicated to enhance access to information. Through
Mobilink Foundation, the company supports education,
Mobilink offers exclusively designed tariff plans that health and environmental initiatives, as well as disaster
cater to the communication needs of a diverse group of relief and promotes sustainable business practices. The
people, from individuals to businessmen to corporate Mobilink Foundation is the only telecom CR function to
organizations. To achieve this objective, Mobilink offers be certified by the Pakistan Centre for Philanthropy.
both postpaid and prepaid solutions to its customers.
Compared to its competitors, both the postpaid and

Mobilink House, Islamabad, Pakistan

16 | Mobilink’s Corporate Responsibility Report 2010-2012 Mobilink’s Corporate Responsibility Report 2010-2012 | 17

Mobilink’s Timeline New Brand Ideology

Pre Pakistani customers had access to analog based (AMPS)
1992 mobile services only

1992 Mobilink becomes first operator to win a GSM license in Pakistan

Mobilink launches GSM services in Pakistan and becomes

1994
the leading operator in the country

Jazz – Pakistan’s first pre-paid brand is launched

1998
Mobilink re-brands, with new logo and brand positioning

Mobilink becomes the first operator to launch SMS and free incoming calls Our New Brand ID The Links - Our New Visual Language
2000
Orascom Telecom acquires 89% of the company’s stakes
An organization must invest its time, money and However, the Mobilink of 2013 is not the same as the
2001 Star – Mobilink’s post-paid brand is launched imagination in order for a brand to resonate with Mobilink of 2004. Today we have a demographically
customers on an emotional level. Over the last two younger audience, which has come of age in the decade
Mobilink launches first call centre in Lahore, becoming the first to decades, Mobilink’s investment on its brands has been of the media boom. This ‘data’ generation is
2003
service customers in their own regional languages the most productive, having resulted in the development socially-engaged; globally aware; politically vocal,
of some of Pakistan’s most widely recognized commercial demonstrative and expressive; and expects to talk with
Mobilink re-brands, with new logo and brand positioning icons such as Jazz, Indigo and Jazba. their chosen brands and not be talked at.
Jazz re-brands, with new logo and brand positioning
2004
Star re-brands as ‘Indigo’
Mobilink crosses five (5) million customers

Mobilink World – Comprehensive collection of cutting edge Value Added Services (VAS)
2005
Mobilink crosses ten (10) million customers

Jazz Octane – Jazz’s youth package is launched

2006
Mobilink crosses twenty (20) million customers

Mobilink crosses thirty (30) million customers

2007
7500+ cities, towns, villages & countless destinations covered across Pakistan

2008 Mobilink Foundation was established as a custodian of Mobilink’s CR initiatives

2010 Mobilink launches ‘Jazba’ pre-paid packages targeted at the youth market

2012 ‘Jazba’ package upgraded to a stand-alone brand

Mobilink re-brands, with new logo and brand positioning

2013 20,000+ cities, towns, villages & countless destinations
covered across Pakistan Fresh New Look - Our New Scratch Cards
18 | Mobilink’s Corporate Responsibility Report 2010-2012

Our new Communication: Sample Billboard

openness of the Orb, which is all-inclusive in its increase our outreach across Pakistan and maximize
transparency. Mindful of our heritage, the new Orb is value for our stakeholders.
Our new Communication: Sample Print ad inspired by our original symbol and depicts the letter ‘M’
in its static state. The color red, so synonymous with our
brand ‘Jazz’ has been carried forward to add continuity
Our brand’s visual expression is communicated
Industry dynamics have changed as well as a result of a reflection of our new purpose and ambition, and the to the transition. ‘The Links’ is a visual device that builds
through a system of core elements that come
rising cost of business and competition from an new Mobilink brand is a proclamation of our on the energy of the logo and its connecting motion as
together to create a distinctive, vibrant and
increasingly cluttered marketplace. In this context, it commitment to provide our customers the best user well as activating the meaning of the company’s name
dynamic look and feel.
was necessary to migrate from complexity to simplicity, experience for a better everyday. and to reflect our goal of constant innovation.
to make an effort for one brand instead of several, to
engage with emotions instead of price-wars, and to Our brand’s visual expression is communicated through Mobilink’s association with VimpelCom Limited means
that the group’s vision of “focusing locally, empowering The launch of the new brand is also an opportunity to
focus on retention instead of acquisition. All of this a system of core elements that come together to create
people, connecting globally” is being translated recommit ourselves to excellence in our Corporate
meant that Mobilink needed to emerge from the many to a distinctive, vibrant and dynamic look and feel. Key
throughout Mobilink. The new Mobilink brand is a Responsibilities, be it to our business, customers,
being the ‘one’ and only. among these is the new Mobilink Orb which reflects our
synchronization of multiple facets of the VimpelCom employees or the communities in which we operate. The
brand’s core values. Its spherical shape represents our
Way, with a heightened focus on passion, success of the new brand will build on our continuing
Mobilink’s new vision of ‘Being One’ is an accurate global view and our drive for innovation is captured
professionalism and leadership. The new brand ideology endeavor to be ‘One’, as we reach out and touch ‘har dil,
reflection of our continued focus on being the market through the dynamic, continuous motion of the curves.
is an asset as we continue to strengthen our reputation, har din’.
leader in everything that we do. It is the most visible The collective spirit of our organization is seen in the
 Mobilink’s Corporate Responsibility Report 2010-2012 | 21

Message from the

Chief Commercial Officer,
Mobilink
The Mobilink brand is not just a representation of an The red that effuses through the new Mobilink brand
individual, or any other singular entity. Mobilink identity is not just a color; rather it represents our inner
represents the multitudes that are bound and united essence and is symbolic of the very blood that runs
under one purpose and that realization and acceptance through our veins. Red signifies energy, an attribute that
enables us to soar as an organization and as a brand. is synonymous with the youthful vigor with which we
continue to build our identity.
‘Being One’ is Mobilink’s purpose, it is who we are meant
to be. We aspire for it, we strive towards it and we will When conceiving the new brand tag line, we wanted to
continue to achieve it in everything that we do. As one, we articulate ‘A Better Everyday’ in Urdu. Our challenge was
will deliver ‘A Better Everyday’ for all our customers, our to communicate each day as being one that is full of
partners and ourselves. promise. We explored multiple options, which finally led
to the conclusion that DIL (heart) and DIN (day) were
The concept of ‘Being One’ is symbolic of our Leadership, going to be an essential part of our new brand vision. We
and we will make every effort to be, and remain, ‘Number added HAR (every) as a means of connecting these two
One.’ This position is critical for us and we will continue to words with every soul in Pakistan, resulting in what we
lead in Pakistan. It also represents our continuing drive believe is the right articulation in “Har Dil, Har Din” (Every
for innovation, and we believe in thinking beyond the Heart, Every Day).
existing way of doing business, be it a change in our
methods of selling, marketing or servicing our customers. The new brand ideology is going to be an asset as we
continue to strengthen our reputation, increase our
‘Being One’ is about togetherness. Mobilink connects outreach across Pakistan and maximize value for our
more Pakistanis than any other utility, product or service. stakeholders. The launch of the new brand is also an
We need to build on the trust of our 37 million customers, opportunity to recommit ourselves to excellence in our
and we have got to exceed the expectations of the 180 Corporate Responsibilities, be it to our business,
million Pakistanis who consider us as one of the most customers, employees or the communities in which we
prestigious organizations in the country. We will operate.
continue and expand our commitment to give back to the
communities that we operate in, through our corporate Bilal Munir Sheikh
responsibility initiatives and volunteer programs. ‘Being Chief Commercial Officer, Mobilink
One’ also represents our positivity. We are proud of our
past and confident of the future. We enable our
customers to realize new possibilities for themselves and
for Pakistan.
22 | Mobilink’s Corporate Responsibility Report 2010-2012 Mobilink’s Corporate Responsibility Report 2010-2012 | 23

Memberships
and Partnerships
GSM Association United Nations Global Compact
Mobilink is a member of the GSM Association (GSMA), Mobilink was the first telecom operator to represent
which represents the interests of mobile operators Pakistan at the prestigious United Nations Global
worldwide. Spanning across 220 countries, the GSMA Compact (UNGC) platform. The UNGC presents a unique
unites nearly 800 of the world’s mobile operators platform for participants to advance their commitments
with more than 230 companies in the broader mobile to sustainability and corporate citizenship. It is a
ecosystem. These organizations include handset strategic policy initiative for businesses that are
manufacturers, software companies, equipment providers committed to aligning their operations and strategies
and internet companies, as well as organizations in industry with ten universally accepted principles in the areas of
sectors such as financial services, healthcare, media, human rights, labour, environment and anti-corruption.
transport and utilities. Mobilink also received premier
recognition at the GSMA Mobile World Congress in The UNGC has over 5,000 organizational participants
February 2008, which served to highlight the company’s and stakeholders from more than 120 countries, over 60
contribution to Pakistan’s economic and social growth. networks in developed and emerging economies, and a
spectrum of learning, dialogue and partnership
World Business Council for Sustainable modalities, companies are provided with an opportunity
Development to learn and share vigorously on various levels.

By signing up to the initiative, Mobilink has

The World Business Council for Sustainable
demonstrated its commitment to uphold the ten key
Development (WBCSD) is a CEO-led, global association
principles throughout its business.
of some 200 international companies dealing exclusively
with business and sustainable development. It was
created in 1995 and is based in Geneva, Switzerland.
Pakistan Centre for Philanthropy
Mobilink Foundation’s status as an NGO has been
The Council provides a platform for companies to
certified by the Pakistan Centre for Philanthropy
explore sustainable development, share knowledge,
(PCP), with just 300 other institutions across
experiences and best practices, and to advocate
Pakistan having qualified for this prestigious
business positions on these issues in a variety of
certification. The certification was awarded in
forums, working with governments, non-governmental
recognition of the Foundation’s excellence in
and intergovernmental organizations.
executing large scale humanitarian and social
development initiatives across Pakistan. Mobilink
It works on a variety of issues related to sustainable
Foundation is the first, and only telecom industry
development. While its focus is on the overarching Corporate Responsibility function to be awarded
areas of Energy & Climate, Development, Ecosystems this prestigious certification.
and the Role of Business in Society, it also executes
sector specific projects on cement, mobility, tires, through an assessment and validation process. The PCP certification was awarded to Mobilink
The PCP is the only Non-Profit Organization (NPO)
chemicals, water, energy efficiency in buildings and
This also includes verification of the evaluation Foundation after an extensive evaluation that
certification agency authorized by the Government
by an independent certification panel comprising assessed the Foundation for internal governance
forestry. BCSD Pakistan was formally launched in of Pakistan, with certification by PCP
of representatives of SECP, Federal Board of structure, financial management and program
November 2006 with Mobilink becoming a member of authenticating the credibility, transparency and
Revenue (FBR), members of media and prominent delivery, and is a testament to the diversity and
the council in September 2007. performance of Non-Profit Organizations (NPO)
civil society organizations. outreach of the Mobilink Foundation.
 Mobilink’s Approach
to Sustainability
2 Sustaining our:
Business
Governance
Customers
Employees
Communities
26 | Mobilink’s Corporate Responsibility Report 2010-2012 Mobilink’s Corporate Responsibility Report 2010-2012 | 27

Mobilink’s Approach Sustaining

to Sustainability Our Business
Our approach to sustainability focuses on reshaping lives We are also mindful that our success is built on the For nearly two decades, Mobilink has been an integral
through our efforts in maximizing value for business efforts of our human resource, who are our most valuable part of Pakistan’s telecommunications landscape, and
stakeholders, transparency towards our regulators and asset. Therefore, our employees are a significant has remained the leading cellular services provider of the
vendors, the best-in-business services for our customers, stakeholder in our approach towards sustainability. country despite competitive and economic challenges.
the most work conducive environment for our employees
and responsibility for the communities we operate in. Finally, this approach is rounded off by an over-whelming Mobilink’s management teams take a long term view of
responsibility that we have undertaken towards the our financial success, which in turn is intertwined with
These actions are motivated by the implicit understanding communities in which we operate. We consider it our the economic success of Pakistan itself. Over the last two Revenue in 2012 (USD ‘000)

1,133,620
that we have a wide-reaching impact through our responsibility to cater to the needs of these communities decades, we have set the benchmark for voice, sms and
operations in Pakistan and therefore our responsibility and have identified the areas of education, health, data services in Pakistan’s telecommunication industry,
towards a broader spectrum of stakeholders. environment and disaster relief, as a means of providing and have created business strategies in order to
them a better lifestyle. The Mobilink Foundation was capitalize on the opportunities that this creates. In the
Mobilink helps to fulfill the economic promise of Pakistan setup in 2008 and is the custodian of our corporate pursuit of profit for itself, Mobilink has also created
by ensuring that our business is mindful of the country’s responsibility initiatives for these communities. The countless opportunities for others in the form of
needs. This facilitates the pursuit of profit by sustaining Foundation manages our partnerships, and also ensures infrastructural investment and job creation, which have
the business model for the long term. Additionally, this that our host communities are empowered contributors in turn put Pakistan on a path of economic progress.
approach also helps to address our commitment to the in the investments we make on their behalf.
regulators, vendors and customers who are an intrinsic Our role in Pakistan’s economic development is further
part of our workings in Pakistan. highlighted by the role that Mobilink’s management plays
in advising on government policy for the telecom sector. Subscribers (2012)

Sustaining
36,141,241
Business Mobilink by the Numbers
Financial Data

USD ‘000 2010 2011 2012

Sustaining Sustaining
Governance Customers Revenue (USD) 1,105,499 1,129,715 1,133,620
Mobilink’s
approach to EBITDA (USD) 370,183 392,199 418,566
Sustainability EBITDA Margin 33.5% 34.7% 36.9%
Market Share (2012)
Capex (USD)

Operational Data
138,765 253,570 172,217
36.1%
Sustaining Sustaining
Employees Communities 2010 2011 2012
Subscribers 31,794,292 34,213,552 36,141,241
Market Share 39.0% 37.5% 36.1%
ARPU (USD) 2.8 2.7 2.6
28 | Mobilink’s Corporate Responsibility Report 2010-2012 Mobilink’s Corporate Responsibility Report 2010-2012 | 29

Sustaining
the laws of Pakistan relating to business ethics. Stakeholders’ Engagement
Employees may not accept any payments, gifts or
gratuities of any form. Mobilink regularly shares all its Corporate Responsibility

our Governance If any case of corruption is discovered, it is referred to the

Business Ethics Compliance Committee. Mobilink has a
zero tolerance policy for corruption and any employee
related activities with its stakeholders, through
publications, press coverage and internal e-mail
communication to employees. The purpose of doing so is
to ensure that all our actions are transparent and
found to be engaged in any corruption activity is duly managed responsibly.
Mobilink has institutionalized some of the highest Adherence to the code is the responsibility of each terminated from the company.
standards of corporate governance in Pakistan as part of employee and a condition of continued employment.
our commitment to the ethical pursuit of profit. These It is administered uniformly throughout the company
standards are designed to ensure that first and foremost, and independent of the practices of other companies.
all of Mobilink’s policies and subsequent actions are Adherence to the code continues to be the subject of
compliant with the laws and regulations that govern our management attention, periodic audits of the
business. Mobilink also stringently adheres to its Internal Audit Department and reviewed by the
responsibilities when interacting with employees, Business Ethics Compliance Committee. The Code of
vendors, regulators, investors, customers and even with Conduct is circulated periodically to each officer,
the communities in which we operate. director and employee. Governance Code of
Structure & Conduct
Governance Structure and Transparency and Disclosure Management & Ethics
Management
Information disclosed by a customer to a Mobilink
Mobilink abides by the statutory provisions enshrined in employee, clearly identified verbally or in writing as
sensitive, private or confidential, is protected from
the Companies Ordinance 1984 and ensures that they
disclosure to unauthorized persons inside and outside
are implemented in form as well as in spirit, particularly,
the company. This is to the same extent as the
regarding composition of Board of Directors (“Board”)
protection of information, which is sensitive, private or
and their roles and responsibilities. It also complies with
confidential to Mobilink.
the regulations set in place by the Securities &
Exchange Commission of Pakistan (SECP) as well as the
Sustaining
The rights of investors of Mobilink are determined and
Karachi Stock Exchange for the management of
agreed from time to time by their representatives, which
Governance
financial instruments and for all Board and secretarial is the board of directors. The board of directors decides
matters including composition, description of members, and protects the rights of information, management and
and policy matters, which is made publicly available. ensures the proper implementation of these rights Stakeholders’ Transparency
through various board meetings and official Engagement & Disclosure
Code of Conduct and Ethics communication channels.

The keystone to Mobilink’s business success is integrity Creditors and debt financiers have a full right to access
with respect to our dealings with customers, suppliers and the company’s general and financial information.
government. The highest order of ethical conduct is the Mobilink ensures that this information is published in a
very foundation of the enterprise. These qualities have timely manner through website publications, investor’s
been instilled and transmitted throughout the company. relation correspondences and investor conferences.
Anti-Corruption
Mobilink’s Code of Conduct provides firm, uncompromising Anti-Corruption
standards for each employee in their dealings with their
colleagues, agents, customers, suppliers, political entities Employees of Mobilink abide by strict laws in place to
and others. The code re-emphasizes and provides further counter corruption and may not engage in any act or
guidance regarding policies which are an integral part of course of conduct, which even if legal, customary and
Mobilink’s business philosophy. accepted in any such country, could be deemed to be in
violation of the accepted business ethics of Mobilink or
30 | Mobilink’s Corporate Responsibility Report 2010-2012 Mobilink’s Corporate Responsibility Report 2010-2012 | 31

Sustaining Mobilink Customer Care offers

our Customers
Pakistan’s largest Customer Care network with

At Mobilink, our successful ‘Customer Care’ philosophy each customer receives a privileged customer care 20 Customer Care Centers 24/7 Customer Support
stems from a continuing effort to pick the finest experience, round the clock. & 470 Franchise Centers on our Helpline (111)
individuals to cater to the needs of our customers. It has
been this people driven approach that has resulted in Total customer satisfaction is one of the key Mobilink
Mobilink becoming the leading cellular services provider values that places customers at the heart of our
of Pakistan, with a family of over 37 million customers success. Safeguarding their trust and respecting their
across the country. confidence is achieved with service, quality and value
beyond expectation.
Mobilink collectively employs over 5000 individuals in
multiple customer care channels across Pakistan. Each of Regional Language Support Dedicated Corporate
these individuals goes through a rigorous selection
process that identifies those with a knack for delivering Mobilink collectively employs over 5000 on the Helpline Relationship Support
outstanding customer care. These individuals are then individuals in multiple customer care
thoroughly trained and provided the skills to ensure channels across Pakistan.
32 | Mobilink’s Corporate Responsibility Report 2010-2012 Mobilink’s Corporate Responsibility Report 2010-2012 | 33

Sustaining
security department works closely with employees,
Training Hours at Mobilink regularly introducing programs which contribute to
safer living.
Level 2010 2011 2012

our Employees Associates

Specialists
18,544

1,024
17,520

184
23,304

512
In May 2012, a full-fledged function related to Health,
Safety, Security and Environment was established at
Mobilink. This function has enhanced the physical
Managers 6,688 2,592 6,528 infrastructure of Mobilink’s work areas as well as led to
Mobilink’s success has been built upon the ability to ensure their personal and professional growth. This has a qualitative change in the mindset of our employees.
Director 13,544 9,096 11,888
attract, hire and retain some of the most talented people resulted in the development of high performance teams
from across Pakistan and abroad. Mobilink’s work who thrive in a culture that puts emphasis on New policies and work procedures have been
Total Training Hours 39,800 29,392 42,232
environment is inclusive and diverse, with the professionalism and results. introduced, which have markedly reduced the number
organization being an equal opportunity employer for of incidents across the organization. The HSSE division
both genders as well as people with special needs. Employee Training and Development Health and Safety has also developed a state of the art ‘Incident
Management System’, which is accessible to all
Mobilink adheres to the most stringent principles of Mobilink recognizes that the personal and professional Mobilink is committed to providing a work environment employees to report any concerns or violations for
merit in recruitment, compensation and promotion growth of its employees is a critical goal of its that is safe and conducive to productivity. We offer a immediate resolution.
decisions to ensure all of our employees are treated responsibility towards its people. Professional growth is comprehensive medical insurance program that covers
fairly. Mobilink also aims to be the ‘Employer of Choice’ also an integral need for the enhancement of an all our employees in addition to other traditional Mobilink has also become one of the few companies in
for college graduates and conducts nation-wide ‘Talent organization’s culture. Therefore, Mobilink strives to benefits, such as life insurance and employee Pakistan to practice the SA8000 Social Accountability
Drives’ to identify and select the next generation of ensure that its employees excel at their work and develop counseling by professional counselors. Standard, which protects worker’s rights and defines
Mobilink’s leadership. their leadership skills through cross-training, education the parameters of human engagement in subjects like
assistance, and multidisciplinary skills. The fast changing security scenario poses a serious child labor and gender discrimination, with checks and
In addition to rewarding excellence, Mobilink also strives challenge to the company, warranting a continuous balances provided through internal audits, corrective
to provide its employees with leadership opportunities to updating of safety and security procedures. Mobilink’s action plans, etc.

Gender Diversity at Mobilink

Year Male Female

2010 85.7 % 14.3 %

2011 86.4 % 13.6 %

2012 87.5 % 12.5 %

Age Diversity at Mobilink

≤ 20 21 - 30 31 - 40 41 - 50 ≥ 51 Total

2010 5 2006 1708 251 44 4014

2011 8 2493 1547 221 43 4312

2012 1 1551 1803 280 49 3684

34 | Mobilink’s Corporate Responsibility Report 2010-2012 Mobilink’s Corporate Responsibility Report 2010-2012 | 35

Sustaining Mobilink
our Communities Foundation
Mobilink’s contribution to the social and The establishment of the Mobilink Foundation in 2008 is rupee that is donated to Mobilink Foundation is invested
economic development of Pakistan is not limited a reflection of the commitment of Mobilink and its on ground towards making a difference.
to communication solutions and infrastructure employees towards our host communities. Mobilink is the
development. We recognize that an educated and only cellular company in Pakistan that has formalized its The Foundation’s mission is to provide improved access to
healthy society is Pakistan’s key towards ensuring commitment to giving back to the community by education and healthcare, developing a clean and green
sustainable development. establishing a Foundation. Pakistan as well as providing relief during times of
natural disasters. We seek to promote a country in which
Mobilink believes in playing an active role in The Mobilink Foundation is a registered non-profit all children go to school and people have access to
supporting the communities in which we operate. organization, which provides support for the local primary healthcare, irrespective of their financial
Our corporate responsibility goes beyond community not only financially but also through strength and background. We aim to bring about
philanthropy and donations whereby we take into dedicated volunteer hours. Being a philanthropic sustainable improvements to the living standards of the
full account the impact that Mobilink creates on
organization, it is purely based on employee underprivileged by working with the local communities
all stakeholders and on the environment when
volunteerism. No administrative costs or overheads are and helping them find innovative solutions to some of
making investment decisions.
incurred by the organization and therefore, every single Pakistan’s most pressing problems.

Mission
To ensure responsible
business practices, lead employee
volunteerism drives, develop inclusive
products and invest in sustainable
initiatives to give back to the
communities we operate in.

Children with special needs enjoying an activity arranged Mobilink Torchbearers laying the foundation at a school
Strategy by Mobilink Torchbearers in an underpriviledgcd area

• Support local communities in which customers, employees, investors and suppliers live
• Support programs to increase accessibility and use of mobile technology in education, community
health, disaster relief and livelihood generation
Monetary contributions can be made to the Mobilink Foundation via:
• Protect the environment and promote sustainable practices in the business value chain
NIB Bank
• Promote diversity and remove barriers that prevent people from participating fully in society Swift Code: NIBPPKKA

Foundation
• Support personal development of employees and their involvement in local communities Mobilink Foundation IBAN: PK06 NIBP 0000 0000 0488 0617
Branch: Post Mall Branch – Islamabad
• Share benefits of developments in mobile communications technology as widely as possible Branch Code: 10111
36 | Mobilink’s Corporate Responsibility Report 2010-2012 Mobilink’s Corporate Responsibility Report 2010-2012 | 37

Mobilink
Sharing Value
The concept of sharing value is integral to all initiatives Mobilink Foundation’s Shared Value Framework takes

Torchbearers
undertaken by the Mobilink Foundation, with every the below into consideration to maximize the impact
program planned with the objective of maximizing value and recognition of its interventions:
for internal and external stakeholders.
• Catalyzing Public Sector Stakeholders
Shared Value serves as a guide for Mobilink Foundation • Investment Risk Assessment Mobilink’s employee volunteers are known as part in baseline assessments, community mobilization,
and helps to leverage our business strengths, innovative • Business and CR Integration ‘Torchbearers’, and contribute towards sustainability monitoring & evaluation and beneficiary sensitization.
technology, infrastructure, outreach and subscriber base
• Social and Business innovation efforts for the communities through payroll contributions
in our efforts to sustain our host communities. and time dedication. Mobilink believes that social responsibility should have a
strong inward scope. Engaging torchbearer ensures that
These efforts are organized across the country with corporate responsibility towards communities isn’t limited
organizational support provided by ‘Torchbearer Mentors’ who to philanthropy. By encouraging employees to go beyond
are responsible for liaising with the Corporate the act of donating money, Mobilink hopes to inculcate a
Communications team to coordinate initiatives within their strong sense of civic responsibility and responsible
respective regions. Torchbearers have not only helped citizenship in its workforce.
implement better interventions but have also played a vital

Dedication of Mobilink Torchbearers

Year No. of Torchbearers Hours Contributed

2011 404 1,025

2012 417 745

Mobilink Foundation Camp for Internally Displaced Persons

Operational Structure Organogram

The operations of the Mobilink Foundation are managed
through Mobilink’s Corporate Communications team,
which has oversight over the selection of CR initiatives President & CEO
and budgetary spend.

The involvement of Corporate Communications in the Chief Commercial

management of Mobilink Foundation leads to advantages Officer
such as:

Sharing value amongst stakeholders

Corporate
Communications
Highlighting inspirational leadership
Department
Developing relevant and sustainable partnerships
Ensuring proactive employee engagement
Developing comprehensive communication Mobilink Foundation
Social and baseline impact measurement The Mobilink Torchbearers in action
 Sustainable Investments in
3 Corporate Responsibility
Education
Health
Environment
Disaster Relief
40 | Mobilink’s Corporate Responsibility Report 2010-2012

Sustainable Investments
in Corporate Responsibility
Mobilink’s investments in our host communities integrate health and environment; the Foundation has also been
economic, environmental and social imperatives while at recognized as Pakistan’s leading corporate donor for
the same time addressing stakeholder expectations and disaster relief efforts. The goal of the Foundation is to
shared value. align its social investment strategy more closely with
the ‘Millennium Development Goals’ (MDGs) of the
These investments are made through the Mobilink United Nations.
Foundation, with primary focus areas being education,

Education
The Mobilink Foundation is committed to improving the These partnerships work towards raising standards as
quality of education in Pakistan. As a means of achieving well as making education more widely available across
this goal, the Foundation has developed a number of the country.
strong partnerships with organizations across Pakistan.

‘SMS Based Literacy’ Program

The Mobilink Foundation is enabling innovative access to Messaging Service (SMS) to impart education to learners
education in areas that previously had no access to across Pakistan.
conventional means of education. In 2009, Mobilink
partnered with the United Nations Educational, Scientific Over the course of three years (2010 – 2012), Mobilink
and Cultural Organization (UNESCO) to launch the first, has worked with UNESCO and its local implementing
and till date only, service in Pakistan that utilizes Short partners (BUNYAD and DAMP) to address the gap in

A Mobilink Torchbearer helping a student at a Computer Lab donated by Mobilink Participants of the ‘SMS Based Literacy’ program - Copyright Mobilink & UNESCO sign the agreement for the SMS Based
UNESCO Islamabad Literacy Program
42 | Mobilink’s Corporate Responsibility Report 2010-2012 Mobilink’s Corporate Responsibility Report 2010-2012 | 43

access to education. The program was designed using with owning a cell phone. The program’s teachers also Deserving students with exceptional Matric and FA/FSc last few years we have worked with the Pehli Kiran
mobile phones to develop a mobile-based, distance report a stark improvement in the confidence of the results (80% & above) are encouraged to apply through School Network which provides education to children
post-literacy program where new literates would participants as owning a mobile phone made a difference the National Outreach Program for a four year from under-privileged areas surrounding Islamabad. In
receive educational material as messages on their to their sense of security. Undergraduate Program. Students receive coaching and addition to donating school supplies, Mobilink
mobile handsets. guidance for the LUMS entrance test and then receive a Torchbearers have contributed time and effort in
Scholarships 100% Scholarship for the four year program. renovating the school to provide a safe and child-friendly
Not only has the program won international accolades, it has
environment for students. In 2012, Mobilink also
also become one of the most successful distance-learning Mobilink honored its commitment to the LUMS National Partnering with Schools partnered with Developments in Literacy (DIL) to set up a
programs in Pakistan, and has achieved more significance in Outreach Program to fund 5 Scholars for the duration of their
Computer Lab at the DIL Model School in the Khuda ki
context of being targeted specifically at female learners education. These scholars graduated from LUMS in 2012. The Mobilink Foundation also works closely with a
across the rural segments of Pakistan. By the end of 2012, Basti community in Kala Shah Kaku near Sheikhupura.
number of schools to facilitate the improvement of
4,000 female learners across Punjab and Khyber The National Outreach Program at LUMS was launched education standards for our host communities. Over the
Pukhtunkhwa had benefited from the program. in 2001, with the aim of providing educational
opportunities to bright and talented students from
Participating female learners have shown a marked smaller cities, villages and inner city areas of large
improvement in their skills and have managed to urban centers who are unable to meet the program's
overcome socio-cultural barriers traditionally associated regular fee requirement.

Partner Testimonial
We have come a long way in this public –private partnership with
Mobilink and other partners. The SMS-based literacy program is
the first and the only service in Pakistan that utilizes Short
Messaging Service (text messages) to impart education. The
program was originally conceived by UNESCO Islamabad in
partnership with Mobilink.

The program is the first to reach out to rural women who previously had
limited access to educational facilities. The level of literacy imparted
through this program is enabling women to effectively manage
domestic finances and also encouraging the concept of savings. The
program has also introduced learners and their families to a modern
system of education, which aims at motivating sensitized families to
enroll their children into a conventional educational system.

As the UN’s technical agency working for achievement of Education Dr. Kozue Kay Nagata
Director/Representative
For All goals in Pakistan, UNESCO provided the contents of the 800+
UNESCO Islamabad
messages on 19 different themes for the project. As the technical
facilitator, Mobilink provided mobile connections to enable each
teacher and learner to communicate learners to sustain the flow of
educational material during the course of the project. Mobilink
Foundation funded the development of customized web-based
software that logs all communication between teachers and
students. This software enabled implementation partners to keep
track of lessons being imparted to the learners. The software had
provisions for weekly and monthly tests, with all responses logged in
the software to ensure a complete track of learner’s progress is
maintained for evaluation.
44 | Mobilink’s Corporate Responsibility Report 2010-2012

Health
Mobilink Foundation’s investments in healthcare are Towards this end the Foundation has supported a number
driven by a very simple principle; the universal provision of medical institutions across Pakistan through the
of basic but essential health services across Pakistan. provision of hospital supplies and medicine.

Mobile Dispensary
One of Mobilink Foundation’s longest running projects In addition, the Foundation has also undertaken a
has been in the form of a ‘mobile dispensary’ provided to number of initiatives to address a number of widely
the Khidmat Foundation. The dispensary provides free of prevalent health issues across Pakistan. These causes
cost basic healthcare to under-privileged areas in the have been undertaken in partnership with credible
surroundings of Rawalpindi and Islamabad, through the partner institutions.
availability of a doctor, basic testing tools for common
ailments and medicine.

Khidmat Foundation Mobile Dispensary Outreach

2010 2011 2012
Mobilink employees contributing to an internal Blood Donation Drive
Distance Travelled (km) 9,100 4,950 10,000

Patients Treated 8004 4,775 7,140

Blood Donation Drives
Mobilink Foundation organizes regular blood donation
drives amongst its employees in collaboration with Mobilink Foundation organizes regular
institutions such as the Fatimid Foundation & Sundas blood donation drives amongst its
Foundation. These drives collect blood for children of employees in collaboration with Fatimid
deserving families suffering from a range of chronic and Foundation & Sundas Foundation
life threatening illnesses including Thalassemia.

National Polio Eradication

Campaigns

Mobilink Foundation has supported the Prime

Minister Secretariat’s Polio Control Cell during the
National Polio Eradication Campaigns over the last
few years. As part of this partnership, Mobilink has
broadcasted information through SMS alerts to its
subscribers across Pakistan.

These messages were sent out as a means of creating

awareness amongst the masses about the dangers of
polio, as well as encouraging parents to get their
‘Mobile Dispensary’ provided to the Khidmat Foundation by Mobilink Foundation provides free of cost basic healhcare to under-privileged areas National Polio Eradication Walk children vaccinated during ongoing campaigns.
 Mobilink’s Corporate Responsibility Report 2010-2012 | 47

Developing Hygiene Awareness

In 2012, Mobilink Foundation and UNICEF
joined hands to launch Global Handwashing
Day across Pakistan. Global Handwashing Day
is a broad-based initiative to spread hand
wash hygiene-awareness, educate children on
the proper technique of hand washing as well
as reaffirm a commitment to proper hygiene.

UNICEF celebrated Global Handwashing Day

2012 across Pakistan by providing 250,000
children with hand washing soap as well as
lessons to nearly half a million children on the
benefits of hand washing. Mobilink
Foundation sent out informational messages
to its subscriber base to raise awareness, and
also involved Mobilink Torchbearers in school
based activities to help spread awareness Children particpate in the Global Handwashing Day activities organized
amongst children. by Mobilink & UNICEF
Mobilink partnered with Pink Ribbon to turn the Pakistan Monument Pink as a means of creating awareness for breast cancer

Cancer Awareness Drives

Mobilink Foundation and Pink Ribbon have been working Zakat collection campaigns during the month of Partner Testimonial
together since 2006 to mark October as ‘Pinktober - the Ramadan. This campaign includes enabling SMS
Breast Cancer Awareness Month’. Each year, a series of based donation for customers, distribution
Mobilink Foundation’s health initiative focuses on serving the needs
nationwide awareness drives are initiated through information via bill inserts and promotional material
bill inserts, dissemination of awareness literature, at customer care centres. of the country in an effective, efficient and equitable manner. Over
advertising billboards and other promotional material. the years Mobilink Foundation has been supportive of SKMCH’s
Mobilink also supports Pink Ribbon by organizing a fund In 2012, the Mobilink Foundation contributed PKR 3 million efforts in providing medical care to the masses, and has invested
donation drive, enabling customers to contribute towards towards the construction of an out-patient facility at the
both in terms of donations and man hours in the hospital.
the cause via SMS. under-construction Shaukat Khanum Memorial Hospital
and Research Centre (SKMHRC) in Peshawar, Khyber
Mobilink Foundation has also been supporting the Pukhtunkhwa. The contribution by Mobilink Foundation Mobilink Foundation continues to play an active role in raising money
Shaukat Khanum Memorial Cancer Hospital and is intended to assist SKMH’s efforts to provide for SKMCH, running annual Ramzan Zakat Campaigns and promoting
Research Centre for a number of years by organizing state-of-the-art facilities to the people of the region.
our efforts to their customers. Moreover Mobilink Foundation’s active
team of Torchbearers continued to bring joy to young patients at the
hospital by regularly organizing counseling visits to the hospital.

We are also grateful for the acknowledgment of SKMCH’s efforts by

the Mobilink Foundation, which has contributed PKR 3 million Dr. Faisal Sultan
Chief Executive Officer
towards the construction of an out-patient facility at the Shaukat Khanum Memorial Cancer
under-construction Shaukat Khanum Memorial Cancer Hospital and Hospital and Research Centre
Research Centre (SKMCH&RC) in Peshawar. The contribution will
assist SKMCH’s efforts in providing a state-of-the-art facility to the
people of Khyber Pukhtunkhwa (KPK).
48 | Mobilink’s Corporate Responsibility Report 2010-2012

Environment
Mobilink Foundation has undertaken a number of initiatives to
create responsibility towards the environment in everything that
we do. Our commitment towards reducing our carbon footprint, Our commitment towards reducing
energy consumption and use of natural resources is a means of our carbon footprint, energy
playing our part in preserving the planet for future generations. consumption and use of natural
resources is a means of playing our
One of the most active measures undertaken by Mobilink Foundation is part in preserving the planet for
to inculcate a culture of environmental responsibility amongst our future generations
employees by launching campaigns to encouraging efficient use of
energy and other resources.

A Mobilink Torchbearer distributing school bags to underprivileged children

Billboard Recycling

Mobilink is the first corporate organization in Pakistan to

implement a recycling program, which uses outdated
billboard skins to manufacture school bags for
Mobilink Foundation has
underprivileged children in the rural areas of Pakistan.
distributed 40,000 bags made
Till date the Mobilink Foundation has distributed 40,000
from recycled materials
bags made from these recycled materials.

A group of students with their new Mobilink school bags Children proudly displaying their new Mobilink bags
 Mobilink’s Corporate Responsibility Report 2010-2012 | 51

Disaster Relief
Mobilink Foundation and its Torchbearers have a proud Together, Mobilink and Orascom Telecom committed
history of responding to Pakistan’s time of need. One of more than Rs. 236 million towards flood relief in addition
the most noteworthy examples of the empathy and desire to contributing thousands of volunteer hours. This to date
to help fellow citizens came during the earthquake that is one of the largest relief initiatives from the private
struck Pakistan in 2005. In addition to the millions of sector. Mobilink was recognized by the Overseas
rupees of relief and rehabilitation contributed by Investor’s Chamber of Commerce and Industries (OICCI)
Mobilink Foundation to those affected by the calamity, as the leading corporate donor in flood relief amongst
Mobilink Torchbearers also volunteered thousands of member companies.
hours in alleviating the suffering of those affected.
Mobilink also donated prefabricated sheets worth Rs.
In 2009, Mobilink Foundation also took the initiative to 140 million to WHO which were used as Health Units
support ‘Internally Displaced Persons (IDPs)’ who had across Pakistan. In addition to these shelters, Mobilink,
been impacted by the strife and deteriorating security with the support of Orascom Telecom Holding,
in Swat. Mobilink Foundation committed PKR 81 committed a comprehensive relief-package, worth Rs. 85
million towards the establishment of a Mobilink Camp million for the flood affectees. Additionally, over Rs. 10
for 7,000 people. million were raised by Mobilink employees through their
salaries and friends and family, SMS donations, and other
Wall signs & stickers displayed at Mobilink premises to promote resource conservation as a means of protecting the environment The Floods of 2010 private donors.

Pakistan encountered one of the worst natural disasters Our teams reached more than 116,200 people in far-flung
Green Office Initiative in its history in the shape of devastating floods. In this areas including the surroundings of Multan, Muzaffargarh,
difficult time, millions of Pakistanis immediately needed Nowshera, Layyah, Charsadda, Swat, Thatta, Sukkur, D.I.
Mobilink Foundation has subscribed to the WWF’s Green Office our help and support. Khan as well as smaller towns and villages across Pakistan.
Initiative, which is a pragmatic and consummate environmental program
designed to promote the implementation of the Environmental
Management Systems (EMS) in offices, leading to enhanced savings and
reduced burden on the natural environment.

Partner Testimonial
The Mobilink Foundation has recently joined the ‘Green Office’
initiative as a means of making Mobilink’s offices more environment
friendly by reducing its environmental foot print and the use of
natural resources.

The initiative, a practical and intensive environmental management

system, is a specifically tailored program for office conditions. It
provides the corporate sector the opportunity to join hands with
WWF’s goal for a better living environment. Throughout the world,
this program is recognized as the sign of an environmentally-aware
and committed organization.

WWF is glad to support Mobilink in maximizing the efficient use of its

Dr. Ejaz Ahmad
resources, minimizing any environmental impact and also sensitizing Deputy Director General
Mobilink’s personnel towards environmental and conservation issues WWF Pakistan
for a stronger dedication to conserve our natural resources.
Contributing food items & goods for flood affectees Flood affectees at the Mobilink Camp

We provided dry food rations such as flour, oil and lentils as selected on the basis of vulnerability after conducting a to feed a family of 7 for 15 days. Mobilink also distributed Mobilink Employees donated generously from their
well as non-food items including towels, kitchen utensils thorough field study under the supervision of the local 126,000 liters of clean drinking water in collaboration salaries and were able to raise Rs. 700,000 in the first
and hygiene kits for the homeless. DCOs. Each residential unit consists of one bedroom, with the NDMA. four weeks of fundraising.
rest room and a kitchen, with one-foot high reinforced
Mobilink Foundation built 60 houses across Pakistan to Mobilink torchbearers and franchises helped identify areas
plinth and sturdy concrete pillars to support the While many other organizations just donated funds,
help rehabilitate those affected by the floods in that were in need of help and were active in distributing
structures and enhance flood-resistance. ration items in those areas with the help of the armed Mobilink donated funds and goods as well as the time of
Sanobar & Peer Sabaaq in District Nowshera, KPK; its personnel and encouraged its staff to volunteer in the
forces. As a result we were able to reach out to villages
Basti Khor & Rohailan Wali in District Muzzaffargarh,
The Floods of 2011 where no aid had reached. field, to visit places and identify neglected regions.
Punjab; as well as Ahmad Mahhah & Jati in District Mobilink torchbearers contributed over one thousand
Thatta, Sindh. The structural designs of these homes Mobilink collaborated with the Armed Forces to reach out hours towards flood relief, including weekends.
Mobilink was the first company to set up an SMS code to
followed the guidelines set by the 'Provincial Disaster to 49,000 people in flood hit regions of Sindh with
raise funds from external sources for flood relief.
Management Authority (PDMA)', with the beneficiaries essential food items. Mobilink ration bags were designed
Mobilink also launched an internal fundraising drive.

Mobilink relief camp for flood affectees Mobilink relief camp for flood affectees Lining up supplies for distribution A view of flood affected area
54 | Mobilink’s Corporate Responsibility Report 2010-2012 Mobilink’s Corporate Responsibility Report 2010-2012 | 55

The Floods of 2012

As flood water once again inundated hundreds of villages
across Pakistan, Mobilink Foundation reached out to the
flood affected. Mobilink was the first corporate
organization to mobilize relief for the regions of South
Punjab and Baluchistan providing aid to over 26,000 people.

Mobilink’s initial flood relief activity, organized in

September 2012, had focused on victims in the vicinity of
Rojhan, DG Khan and Rajanpur. As a result of this quick
and coordinated action, the Mobilink Foundation was the
first to provide relief through supplies of food and water
to nearly 12,000 flood affected people in South Punjab.
Dr Zafar Iqbal, Chairman NDMA (center), handing over Mobilink
Foundation flood relief supplies to Rear Admiral Zafar Abbasi,
As flood waters began to inundate the southern half of Commander (Coast), Pakistan Navy. Also seen in the picture is
Khawaja Shezadullah, Regional Director (South), Mobilink.
the country, Mobilink Foundation partnered with the

Mobilink Torchbearers distributing supplies to flood affectees

Pakistan Navy to distribute flood relief in the most The partnership between Mobilink Foundation and Pakistan
hard-hit areas of Baluchistan. Mobilink Foundation Navy was acknowledged by the Chairman of Pakistan’s
contributed 120 tons of food and water supplies, with National Disaster Management Authority (NDMA). In
Pakistan Navy organizing logistics, transportation and addition, the Federal Minister for Climate Change lauded
distribution, using both air and land transport. the efforts of Mobilink in a session of Pakistan’s Senate,
Mobilink Foundation and Mobilink Torchbearers where Mobilink was appreciated for its continuing
participated in the physical distribution of food and contribution towards Pakistan’s humanitarian crises.
water supplies for over 14,000 people in Balochistan.

Partner Testimonial
The Mobilink Foundation and its employee volunteers have always been
at the forefront of responding to Pakistan’s hour of need. I appreciate
the efforts made by Mobilink Foundation in taking the lead amongst the
corporate sector for flood relief activity between 2010 and 2012.
Mobilink’s support of the NDMA’s disaster relief efforts was an integral
component of Pakistan’s flood disaster management initiative.

The Mobilink Foundation’s efforts in providing disaster relief activities

helped to limit the impact of the floods for thousands of victims across Dr Zafar Iqbal Qadir
the country. Their partnership with the NDMA and institutions such as Former Chairman
National Disaster Management
the Pakistan Armed and Naval forces in reaching out to disaster hit Authority
Delivering relief in a flood affected area
areas is truly commendable and is a source of inspiration for others.
56 | Mobilink’s Corporate Responsibility Report 2010-2012

Partnering with
the Mobilink Foundation
At Mobilink Foundation, we believe in forming long term, Diligence is an important part of conceiving effective and
sustainable associations with a variety of stakeholders. responsible partnerships.
Partnerships are a cornerstone of our CR strategy, which
Mobilink Foundation’s partner selection process aims to
benefit our communities through the introduction of
ensure long term value from CR investments by
dynamism, innovation and efficiencies.
identifying possible weaknesses and risks, and
Effective application of Mobilink’s Corporate considering opportunities to enhance capacity of the
Responsibility model is dependent on the selection of potential partner before initiating a program. The process
good, credible partner organizations with similar subject aims to reduce the risk of funds and project focus being
interests. Collaborative programs enable value chains diverted from agreed development objectives, which
integration which in turn helps to leverage individual inevitably reduces the desired impact. Due diligence also
strengths and generates synergy. helps to reduce misunderstandings and establishes an
environment of accountability and transparency.
Due Diligence
Pre-Award Due Diligence is the process used to assess
Partner Selection Process
the appropriateness of a potential partner or intended A set of 25 standards are used to assess an applicant’s
recipient of a donation or a grant. The Pre-Award Due organizational structure in the following categories:

Categories Total

Organizational Governance 100

Financial Systems 100

Program Implementation 200

Maximum Possible Score 400

Following the evaluation process, applicants will be ranked as follows:

TIERS Percentage Score Obtained Ranking

Tier 1 80-100 Excellent

Tier 2 65-79 Good

Tier 3 50-64 Average

Tier 4 Below 50 Below Average

An applicant attaining a minimum of a ‘GOOD’ ranking will be eligible to partner with Mobilink Foundation.
 PARTNERSHIP REQUESTED FOR
Mobilink Foundation Partnership Application
Technical assistance Financial assistance Sponsorship of an event

Applicants desiring to work with the Mobilink Foundation can share their PROPOSED PROJECT
proposal along with this application at
Title of the project:
Corporate Communications Department
Mobilink House
Foundation DESCRIPTION OF THE PROJECT
F8 Markaz, Islamabad
Background & Rationale:
corporatecommunications@mobilink.net

Name:

Head office address, Telephone, Fax & Email:

Major programs:

Objectives:

REGISTRATION STATUS
Registered under: Date of registration: Operational since:

ADDITIONAL INFORMATION

Current CEO:

Chairperson of Governing Body:

Proposed interventions:
Name of organization’s major donor(s):

Number of offices and total staff strength:

TYPE OF ORGANIZATION
Advocacy Service delivery Capacity building

Funding Support Intermediary

Other (Please specify):

AREA OF ACTIVITY Sustainability:

Education Health Environment

Disaster relief Micro-credit Women’s rights

Human rights / Social Justice Arts & Culture Water & sanitation

Other (Please specify):

BRIEF DESCRIPTION OF MAJOR ACTIVITIES OVER THE LAST 3 YEARS

Beneficiary detail:

Note: Photocopies of this form are also acceptable - Download the form at www.mobilinkfoundation.org Note: Photocopies of this form are also acceptable - Download the form at www.mobilinkfoundation.org