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    Marketing Practices of Pharma Industry in Telangana

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    Every individual suffers with some diseases or the other. Drugs and medicines become important supplements of many lives. This has led to the emergence and rapid development of the pharmaceutical sector. The emergence of a particular disease has led to the emergence of a specific drug. Marketing such drugs and staying in the competition has become a challenge to the pharmaceutical companies. In order to sustain themselves in the competitive world, pharmaceutical companies have started using different marketing strategies like direct and indirect methods. The present study evaluates the present scenario of the marketing practices being followed by the pharmaceutical companies and how they are affecting the sale of drugs.

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    Marketing Practices of Pharma Industry in Telangana

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    Every individual suffers with some diseases or the other. Drugs and medicines become important supplements of many lives. This has led to the emergence and rapid development of the pharmaceutical sector. The emergence of a particular disease has led to the emergence of a specific drug. Marketing such drugs and staying in the competition has become a challenge to the pharmaceutical companies. In order to sustain themselves in the competitive world, pharmaceutical companies have started using different marketing strategies like direct and indirect methods. The present study evaluates the present scenario of the marketing practices being followed by the pharmaceutical companies and how they are affecting the sale of drugs.

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    Every individual suffers with some diseases or the other. Drugs and medicines become important supplements of many lives. This has led to the emergence and rapid development of the pharmaceutical sector. The emergence of a particular disease has led to the emergence of a specific drug. Marketing such drugs and staying in the competition has become a challenge to the pharmaceutical companies. In order to sustain themselves in the competitive world, pharmaceutical companies have started using different marketing strategies like direct and indirect methods. The present study evaluates the present scenario of the marketing practices being followed by the pharmaceutical companies and how they are affecting the sale of drugs.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    43 views3 pages

    Marketing Practices of Pharma Industry in Telangana

    Uploaded by

    Editor IJARSH
    Every individual suffers with some diseases or the other. Drugs and medicines become important supplements of many lives. This has led to the emergence and rapid development of the pharmaceutical sector. The emergence of a particular disease has led to the emergence of a specific drug. Marketing such drugs and staying in the competition has become a challenge to the pharmaceutical companies. In order to sustain themselves in the competitive world, pharmaceutical companies have started using different marketing strategies like direct and indirect methods. The present study evaluates the present scenario of the marketing practices being followed by the pharmaceutical companies and how they are affecting the sale of drugs.

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    © All Rights Reserved
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    MARKETING PRACTICES OF PHARMA INDUSTRY IN TELANGANA

    Jatoth Geetha*

    Affiliations
    *
    Independent Researcher, Siddharth Engineering College & Technology, Osmania University, Hyderabad- 500007,
    Telangana, India.

    ABSTRACT

    Every individual suffers with some diseases or the other. Drugs and medicines become important
    supplements of many lives. This has led to the emergence and rapid development of the pharmaceutical
    sector. The emergence of a particular disease has led to the emergence of a specific drug. Marketing such
    drugs and staying in the competition has become a challenge to the pharmaceutical companies. In order to
    sustain themselves in the competitive world, pharmaceutical companies have started using different
    marketing strategies like direct and indirect methods. The present study evaluates the present scenario of
    the marketing practices being followed by the pharmaceutical companies and how they are affecting the
    sale of drugs.

    KEYWORDS
    Marketing Practices; Pharmaceuticals; Sales; Telangana

    JEL CLASSIFICATION
    I1, M3, M4, Y1, Z0

    REFRENCES
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    Cegedim Strategic Data, 2012 U.S. Pharmaceutical Company Promotion Spending (2013).

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    Charles Ornstein(2011). Doctors Dine on Drug Companies' Dime,” ProPublica.Ibid.


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    Pharmaceutical Industry. Annals of Oncology .18 (2): 1580–82.

    Food and Drug Administration Division of Drug Marketing, Advertising, and Communications, letters to
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    Harriet Washington (2011). Flacking for Big Pharma, Drugmakers don’t just compromise doctors; they
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    Habits. The Internet Journal of Academic Physician Assistants. 7 (1).

    Jonathan D. Rockoff(2012) . Drug Reps Soften Their Sales Pitches. Wall Street Journal.

    Julie M. Donohue, Marisa Cevasco, and Meredith B. Rosenthal (2007). A Decade of Direct-to-Consumer
    Advertising of Prescription Drugs. New England Journal of Medicine. 357. 673–81.

    Morthati. Kishore, A.Arun Kumar, V. Shekhar. (2014). A study on employee retention practices in
    pharmaceutical companies of northern Telangana state. International Journal of Research in
    Management. 4 (1). 66-85.

    M. Peyrot, N.M. Alperstein, D. Van Doren, and L.G. Poli (1998). Direct-to-Consumer Ads Can Influence
    Behavior; Advertising Increases Consumer Knowledge and Prescription Drug Requests. Marketing
    Health Services 18 (1). 26-32.

    M.Y. Peay and E.R. Peay. (1998). The Role of Commercial Sources in the Adoption of a New Drug.
    Social Science and Medicine 26 (1):1183–1189. Ibid.
    Noelle C. Sitthikul (2007). Senate Finance Committee Releases Report on Drug Industry CME Grants,”
    FDA Law Blog.

    Robert A. Bell, Richard L. Kravitz, and Michael S. Wilkes(1999). Direct-to-Consumer Prescription Drug
    Advertising and the Public,” Journal of General Internal Medicine 14 (1). 651–57.

    Richard L. Kravitz et al., (2005). Influence of Patients' Requests for Direct-to-Consumer Advertised
    Antidepressants: A Randomized Controlled Trial. Journal of the American Medical Association.
    293 (2). 1995–2002.

    FULL TEXT: PDF


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