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    Animation December 2017

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    clay adrian
    The Philippines has a long history in animation and has worked on popular cartoons. The country is home to many large and small animation studios. The animation industry is concentrated among the top 5 players and employs over 1,700 workers. The industry is projected to grow significantly in revenue and employment by 2022 through expanding into 3D animation and higher value services.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Animation December 2017

    Uploaded by

    clay adrian
    48 views2 pages
    The Philippines has a long history in animation and has worked on popular cartoons. The country is home to many large and small animation studios. The animation industry is concentrated among the top 5 players and employs over 1,700 workers. The industry is projected to grow significantly in revenue and employment by 2022 through expanding into 3D animation and higher value services.

    Original Description:

    this is a course module about what animation is

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    The Philippines has a long history in animation and has worked on popular cartoons. The country is home to many large and small animation studios. The animation industry is concentrated among the top 5 players and employs over 1,700 workers. The industry is projected to grow significantly in revenue and employment by 2022 through expanding into 3D animation and higher value services.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    48 views2 pages

    Animation December 2017

    Uploaded by

    clay adrian
    The Philippines has a long history in animation and has worked on popular cartoons. The country is home to many large and small animation studios. The animation industry is concentrated among the top 5 players and employs over 1,700 workers. The industry is projected to grow significantly in revenue and employment by 2022 through expanding into 3D animation and higher value services.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    ANIMATION

    Basic Industry Information Major Players

    Product/Services  The ecosystem is composed of few large players


    (200+ employees) and a multitude of smaller
     The Philippines has a fairly long history in providers (less than 50).3
    animation services. Considered to have a first
    mover advantage in the Asian region, Filipino Market Statisrtics
    77%
    animators have worked on popular cartoons and
    animated films such as: Adams Family, Captain
    Planet, Dragon Ball Z, Finding Nemo, The 22
    Incredibles, Scooby Doo, and Tom & Jerry.
    Entertainment companies such as Hanna Barbera,
    Marvel Comics, Walt Disney, and Warner Brothers Number of Sizeable Top 5 Companies Market
    Companies Share
    has outsourced many projects to Philippine-based
    animation companies.1
    Industry Association/s
     The talent and creative instinct of Filipino animators
    make the Philippines a natural partner of big
    international production outfits. Aside from  Animation Council of the Philippines Inc. (ACPI)
    competitive costs of services, companies can rely www.animationcouncil.org
    on consistent quality and speed in delivering
    output, and ability to comprehend concepts and Industry Performance
    story lines better than most other service-providing
    countries.2  Animation market will garner US$ 26.4 million
    revenues by 2016. By service type, projects from
    2D services offered for advertising & media, TV
     Some of the companies that have outsource to
    local animation companies. and motion pictures will make up 55 percent of
    total revenue.

    Animation Services By Revenue


    2016

    2D Animation 55%

    3D Animation / CGI 15%

    Game Development 16%

     Some of shows done in the Philippines. Others 14%

     The market is highly concentrated around the top 5


    players, with competition from similar customer
    base

     The projected 2016 revenue split indicates an


    interesting dynamic where content demand from
    TV channels lead clients serviced by local
    animation companies with 29 percent of revenue.
    Advertising and public relations related content
    services with 27 percent and motion picture with
    16 percent round up the top 3 customers of
    animation companies.

    1
    www.animationcouncil.org
    2
    www.animationcouncil.org
    3
    At present , these studios are Top Draw, Toon City Animation, Toie Animation, Snipple Animation Studios
    1|P a g e
    Condensed from IT-BPM Roadmap 2022: Accelerate PH, Future Ready. IBPAP. All rights Reserved
    As of December 2017
    ANIMATION

     Total industry headcount in 2015 was estimated at


    Animation Services by Customers
    1,766.
    2016
    Motion Picture Firms 16%
    5000 Employment
    TV Channels 29% Forecast
    CAGR 13.9%
    Computer Systems Design 12% 2015-2022
    and Related Services

    Software & Game Publishers 6%


    839 1766 2035 4395
    Advertising, Public Relations,
    27% 0
    and Related Media Services
    2010 2015 2016E 2022E
    Specialized Design firms 2%
    Industry specific animation
    4%  The animation industry is expected to grow
    services (E.g. Real Estate, or…
    7%
    annually at 13.9% CAGR from 2015-2022 to 70.3
    Others
    in 2022. Revenue is projected 3.2X from 2015 to
    2022 while employee count will grow 2.5X
    compared to 2015.
    Services Offered
     In terms of services offered, ACPI is gearing to 3D
     The current pool of animators can supply services services at 25 percent compared to 15 percent for
    such as flash animation and web design; graphic 2D services which means the local industry is
    and art design; mobile application; 3D gaming both targeting higher revenue value services.
    for consoles and PC platforms; interactive games;
    e-learning modules that require animation and Future Growth (2015-2022)
    animation training; and full 2D and 3D animation Animation Services
    that includes pre- and post-production services like 25%
    in-betweening, clean-up, digital background 18%
    through scanning and pre-composting, color 16%
    styling, special effects creation, and digital ink and
    paint application.

    Markets Served Overall 2D 3D

     Service exports in animation outsourcing provide to


    the following major markets: US, Europe, Japan,  Roadmap 2022 projects revenue per FTE to reach
    and Australia.4 US$ 14,300 up 16 percent from 2016

    Vision, Goals, Target and Milestones Yearly Revenue Per FTE ('000)
    USD
     The animation industry was estimated to have 14.30
    generated US$22.3 million in revenue in for 2015.
    USD
    12.00
    Revenue Forecast
    100 (USD Million)
    CAGR 13.9% 70.3
    2016E 2022E
    2015-2022

    22.3 25.5
    7.9

    0
    2010 2015 2016E 2022E

    4 Tholons Report : The Philippine Animation Industry Landscaper, May 2008


    2|P a g e
    Condensed from IT-BPM Roadmap 2022: Accelerate PH, Future Ready. IBPAP. All rights Reserved
    As of December 2017

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