Intellectual Property - Outline
Intellectual Property - Outline
Intellectual Property - Outline
COVERAGE
o Basic intellectual property rules
Trade secrets
Patent law
Copyright
Trade-marks
Plus quasi-IP
NATURE OF IDEAS – LIKE A PUBLIC GOOD
o Non-excludable
o Non-rivalrous consumption
o Consequence?
Under-provided. No incentive to create.
o Solution?
Create a property right in ideas through IP.
But the property right is not absolute –
o you must disclose in order to get patent protection
o the protection lasts only for a fixed term of years.
THEORIES OF PROPERTY/IP
o Lockean – If I use it it’s mine.
o Personhood – there is something innate in my property that is part of myself. (Margaret Radin).
o Utilitarian – property regime should maximize social utility.
STRUCTURE TO THE VARIOUS IP RIGHTS
o Requirements: How do you prove you own this IP?
o Rights: What rights do you get from owning this IP?
o Defenses: What defenses do I have against an infringement charge?
o Remedies: What remedies do I have in light of someone using my IP?
From casebook pp. 24-26
Infringement (§106(a))
o RULE: If I copy, I am infringing (unless there is an exception or an authorization).
o TEST FOR INFRINGEMENT – 2 steps
(1) must prove that an actual copy is being made.
To prove copying, P can use
o direct evidence (did you take this?) or
o indirect evidence consisting of a sliding scale between
proof of access to the work and
probative similarity (similar enough to suggest copying).
Arnstein v. Porter (Songwriting infringement; D claims no access to
songs; but substantial similarity can lessen the need for access).
o RULE: proof of access and degree of probative similarity
are inversely related. If you have lots of one, you need less
of the other.
o NOTE: There is a split in the courts. Some courts say that if
substantial similarity is high enough, no need to prove access;
other courts still require access to be shown.
TEST: how to do substantial similarity. 2 approaches:
o Compare what is actually protectable w/ what D copied.
E.g., factual history books would have little that is
protected, thus the works would have to be identical to
show substantial similarity.
o Holistically – total look and feel.
(2) Must prove substantial appropriation of the protected expression (i.e., copying of more than a de
minimus amount).
Steinberg v. Columbia Pictures (New Yorker cartoon stolen as movie poster. No evidence of direct
copying. Court finds circumstantial evidence – proof of access and probative similarity – sufficient
to find liability).
o The interlocking W is not substantial appropriation (but it is enough to prove copying).
Need not be much, if it’s the signature elements – David Bowie/Vanilla Ice.
NOTE: copying need not be conscious (Chiffons-He’s so Fine/George Harrison-My Sweet Lord: court
concludes subconscious copying b/c of substantial similarity).
Rights of copyright owners. (§106) The copyright owner has the exclusive right to
o Reproduce the copyrighted work.
o Prepare derivative works based on the copyrighted work
Can’t write in casebook.
o Distribute copies for sale, rent, lease, loan, etc.
Note the first sale doctrine (§109(a)): that copyright holders are permitted to control only the 1st sale and not
subsequent sales.
Quality King Distributors v. L’Anza Research (copyright infringement suit on shampoo labels for
the re-importation of the labels into the US; D defends on first sale doctrine - i.e., P cannot control
distribution beyond the 1st sale; court holds no infringement on first sale doctrine basis).
Right of Distribution: gives the copyright holder two things
Right to control first publication.
Ability to sue intermediaries who engage in unauthorized distribution but are not making copies.
There is no right to sell an infringing copy.
o Perform [if it moves]/Display [if it stays still] the work publicly.
Can play a CD that I own only in a private context, not a public context.
What is public? Defined very broadly (§101, p. 165)
o Seeing a movie in a hotel room is public.
NOTE: The musical composition composer has a right to protect against public performance, but
not the recording artist.
Fairness in Music Licensing Act (1998):
Can play radio in a small business (less than 2000 square feet), but not CDs, b/c the radio has
already paid for the right to perform, but the CD owner has not. §110(5).
Bar owners playing CDs must pay into ASCAP.
But you can display the thing where the thing is located. §109(c).
Exceptions from the performance/display right
Public interest (§110) – live educational performances; face-to-face performances for charity;
record stores;
Compulsory licenses (§111) authorizes TV broadcast relays – e.g., an apartment w/ a single
antennae.
o Moral Rights –
stronger in Europe (France) where authors have
right of attribution – I can sell the copyright, but still be ID’ed as the author of the work.
Right of integrity – I can sell the work, but still prevent its alteration/mutilation.
Can extend right of copyright holder to some percentage of resale rights.
In the US, the author’s moral rights are limited to
Author’s claim to authorship of the work.
Author’s right to prevent the use of her name on works she did not create or works that have been
modified or distorted.
Authors also get limited rights to object to modification/destruction of their original works.
Derivative Works (§106(2))
o Defined: A work based on one or more preexisting works (translation, musical arrangement, dramatization,
fictionalization, movie version, reproduction, abridgement, editorial revisions, etc.)
Same work, different form.
o RULE: Copyright holders have the right to control derivative works. §106(2).
Gives rights to creators to control downstream changes.
Mirage v. Albuquerque ART (D cut up art books and pasted them on tile; P sues for copyright infringement
on a derivative work theory. Court says this infringes b/c it’s a derivative work).
Lemley: This case is wrongly decided b/c the court should not have decided this was a derivative
work b/c there is no new original expression here.
o The first sale doctrine does not apply to derivative works.
o TEST: The analysis of infringement of a derivative work is the same as the analysis of infringement of a copy, w/ a
few exceptions.
Exception:
Fixation requirement: No fixation requirement w/r/t a derivative work.
o NOTE: Derivative works found to be infringing fall into the public domain.
o Examples:
Writing notes in the casebook is a derivative work, and copyright law prevents you from reselling.
Indirect Infringement: 2 forms (1) vicarious infringer; (2) contributory infringement.
o Vicarious infringer: I am really the person directing the infringement (e.g., telling my employees to infringe).
3 Elements/Test:
Direct infringement by someone else.
Ability and right to control the act of infringement.
Presence of a direct financial benefit to me.
o E.g., Students downloading music in their dorms does not make UC a vicarious infringer.
o Contributory Infringement:
4 Elements/Test:
Direct infringement by someone else.
Knowledge/recklessness
Substantial participation
[applies only to device cases – e.g., VCRs or computers] Is the device capable of non-infringing
uses?
o If capable of non-infringing uses no infringement. (E.g., VCRs and time-shifting.)
o If capable only of infringing uses infringement.
o NOTE: If Napster is a “device,” this element applies; if it’s a “service” it does not.
Sony v. Universal City Studios (Does a VCR infringe on a theory of contributory infringement? No b/c it is
capable of non-infringing uses).
A&M Records v. Napster (Suit for contributory infringement. Issue is prong 1 of the 4 prong test above b/c
prongs 2-4 are not at issue: Are Napster’s users engaged in direct infringement? Yes.)
RULE: As long as there are sufficient number of people engaged in direct infringement, and
Napster was aware of it, the D loses.
Copyright Defenses
o FAIR USE (§107 sets out a 4 factor test regarding fair use.)
Test for fair use
Purpose and character of the use
o Is it commercial?
In Sony, the court held that time-shifting was not commercial and was fair use.
In Napster, the court held that the filing trading was commercial – I give you
something, you give me something.
o Public interest: Is it for a non-profit educational purpose?
o The D’s conduct should be at issue here (Harper): if the D did something inequitable, it
matters.
o Is it Transformative or Superceding?
If transformative (photocopied so you can take the article to the library), this
favors fair use.
If superceding (photocopied so you don’t have to buy another copy), this favors a
finding against fair use.
o If there is a licensing mechanism, this weighs against a finding of fair use (b/c D could
have licensed the copy). (American Geophysical Union v. Texaco)
Nature of the work:
o Fact/fiction – fiction gets more protection than factual works.
o Published vs. unpublished: unpublished gets more protection than published b/c of the
right to control first publication.
Amount taken: A lot or a little? Qualitatively important?
The market effect: (Lemley: This is the real issue)
o Covers direct substitution – people bought this from you rather than buying it from me.
o Covers market for derivative works – even if your good doesn’t compete directly w/ mine
(you made a rap version of my song), you deprived me of the opportunity to sell the song
to another rap performer and thereby make money from it.
o Harper & Row v. Nation (Gerald Ford memoirs get scooped by The Nation, resulting in
Time canceling its contract to publish excerpts. Court did a factor-by-factor examination
of the fair use defense).
Lemley: Market effects drive the analysis, along with purpose/character of use.
Rarely do the other two factors matter.
o American Geophysical Union et. al. v. Texaco (D was saving money by photocopying
academic articles for internal use. Analysis rests on market effect – Texcco could have
gotten a license to photocopy, and they didn’t. Photocopying was not a fair use.)
Lemley: Fair use is in some sense about market failure – is there a market here
that would work?
NOTE: The preamble to §107 gives you indication that some things are presumptively fair use: teaching,
news reporting, criticism, scholarship, research.
o Parody as a defense
Copyright owners are unlikely to voluntarily license a parody derivative work, so parodies must come under
the fair use defense
RULE: Parodies are more likely to be excused as fair use defense if (1) the parody is at least in part
aimed at the copyrighted work, and (2) the D only copied to the extent necessary to “conjure up” the
copyrighted work in the audience’s mind, so that the audience would understand the parody.
Campbell v. Acuff-Rose Music, Inc. (2 Live Crew did a commercial parody of Roy Orbinson’s “Pretty
Woman”. Court weighed the 4 factors: (1) purpose of use – there is a public interest in parody, and the fact
that it’s commercial is OK (undoes Sony); (2) nature – court acknowledges that this is expressive work
entitled to protection, but dismisses this factor; (3) amount taken – the court distinguishes parody (which
gets a high level of protection) from satire (which does not); and (4) market effect – there was none.
Holding – this was parody; the commercial use of the work was not determining).
Parody vs. Satire
Parody (greater protection) – makes fun of the protected work. E.g., 2 Live Crew making fun of
Roy Orbison.
Satire (lesser protection) – uses protected work to make fun of something else. E.g., Using The
Cat in the Hat to say something about OJ Simpson.
st
o 1 amendment can be a defense (but rarely)
Sun-Trust Bank v. Houghton Millflin Co (Gone with the Wind parody entitled The Wind Done Gone. P sues
for copyright infringement arguing that the book competes w/ the original; 11th circuit sees this as a 1st
Amendment issue).
The Wind Done Gone’s author wanted not just to make fun of Margaret Mitchell, but also to make
a broader social point
Thus this case blurs the line between satire and parody.
o Other Defenses
Independent creation
Consent/license
Inequitable conduct
E.g., the copyright owner’s own plagiarism of another work.
Sheldon et al v. Metro-Goldwyn Pictures: “No plagiarist can excuse the wrong by showing how
much of his work he did not pirate.”
Copyright misuse
E.g., the P has misused its copyright in an anti-competitive manner.
Immoral/Illegal/Obscene works
Statute of Limitations.
REMEDIES
o Injunction (§502) – copyright is basically a property law regime in which you get an injunction rather than damages.
But there are compulsory licenses that limit the property law regime. The remedy is effectively a
compulsory license, and the creation of a liability rule (w/ damages) rather than a property rule.
Example: the cover license, satellite broadcasting, performance of music in jukeboxes.
NOTE: The SC has noted in footnotes that there is no automatic right to an injunction; especially when the
use is transformative (b/c this impedes new speech).
o Damages (§504): fairly strong, and look like trade secret remedies.
P can get the greater of either (b/c we don’t want to allow double recovery)
o Ps’s losses (if I can show that I lost sales b/c of D’s actions) (§504(a)(1))or
o D’s gains (if I can show D made money on the work) (§504(b))
PLUS attorney’s fees (§504) as a prevailing D or P.
OR P can get statutory damages (§504(c)): I can at any time elect statutory damages in lieu of proof of
damages. So if you copy my work and it has no economic effect at all, I can still sue and get statutory
damages between $750 - $30k per infringed work “as the court considers just”
or up to $150k if the infringement is willful – this is to deter infringement. (§504(c)(2))
NOTE: Intentional infringement is a criminal offense (e.g., counterfeiting).
NOTE: Copyright infringement is a strict liability statute – there is no requirement of mens rea.
TRADEMARK –
o POINT OF TRADEMARK LAW – TO PREVENT CONSUMER CONFUSION
o RATIONALE FOR TRADEMARK LAW –
Consumer protection against deception –
Only if consumers are likely to be confused do we conclude that there has been infringement.
Unfair competition –
Legitimate businesses that invest in their brand and product are hurt by trademark infringement.
Promote investments in brand quality –
More like traditional IP rationale; investment should not be dissipated to others.
Trademarkable subject matter (can’t trademark generic terms – “car” or “cola”)
o Brand names/trademarks: “MacIntosh” is the name of a computer sold by Apple.
o Service marks: Same as trade marks, except for a service company. E.g., FedEx.
o Trade names: Not entitled to protection unless the trade name is used in the sales of the company.
Apple computer is protected; Beatrice (big conglomerate holding company) is not protected.
o Logos and symbols: Protected – serving the same function as the brandname. E.g., VW or Nike swoosh.
o Slogans: Associated with a particular brand. E.g., Nike “just do it.”
o Trade dress: Images I use w/r/t the product (e.g., packaging – as opposed to product configuration/design). E.g., the
red/white design of Coca-Cola, or the shape of the Coke bottle.
Protects against misleading packaging.
Can be registered under 43(a) of the Lanham Act.
Two Pesos v. Taco Cabana (P sought trade dress protection for colorful Mexican restaurants – the court
holds this protectable trade dress b/c it is inherently distinctive).
If trade dress is inherently distinctive, trade dress will be protected. E.g., Gateway computer boxes.
If the trade dress is descriptive, must look for secondary meaning for protection.
o Certifications: registered under the Lanham Act to certify national or other origins, material, mode of manufacture,
etc.
Example: Champagne.
o Collective marks: seals of approval. The collective organization issues and registers under the Lanham Act.
o Product configuration/design (as opposed to trade dress)
Wal-Mart v. Samara Brothers (can product design – children’s clothes – be protected under trademark?
Only with secondary meaning, and not in this case.)
RULE: Product configuration/design is only protected if there is secondary meaning (e.g., pink
fiberglass insulation); can’t protect functionality, attractiveness, a design that sits on shelf well, etc.
What cannot be a registered trademark? §2(a) - §2(c). (NOTE: But these marks can still be protected via common law).
o Flags/insignia of governments.
o Images or names of living person or dead president while the widow is alive.
o Immoral or scandalous or disparaging marks.
Harjo v. Pro-Football (Native American sues to take away Washington Redskins registration on a
disparaging theory. Court held that if a significant number of people found the term offensive or
disparaging, this was sufficient to withdraw registration.)
Lemley: the goal of the disparaging statute is to withhold government recognition from something
scandalous.
o Marks that bring a name into disrepute.
o Marks that are close to other registered and in-use marks such that there will be confusion.
o Marks that are (provided they have no secondary meaning)
Merely descriptive or deceptively misdescriptive.
Geographically descriptive (except that indications of regional origin may be registerable).
Geographically deceptively misdescriptive.
Primarily merely a surname.
Comprises any manner that, as a whole, is functional.
Elements/Test for trademark protection: There are degrees of distinctiveness, the protection strongest at the top, and non-
existent at the bottom. This applies to marks and (to varying extents by different courts) to logos and trade dress.
o Fanciful – Something made up that didn’t exist before. E.g., Exxon.
RULE: “inherently distinctive” – gets the highest protection.
o Arbitrary – Marks that have existence in the real world, but nothing to do with the product. E.g., Apple Computers.
RULE: “inherently distinctive” – gets the highest protection.
o Suggestive – Marks that suggest something about the product. E.g., Coppertone sun tan lotion.
RULE: “inherently distinctive” – gets the highest protection.
TEST for descriptive mark (as opposed to suggestive mark) from Zatarain: A mark is suggestive if
and only if it requires some leap of imagination to get from the trademark term to the product.
o Descriptive – Marks that describe some attribute of the product. E.g., Joe’s Crab Shack.
RULE: Descriptive terms may or may not be protectable.
If there is “secondary meaning,” the mark is protectable. E.g., MacDonald’s is a restaurant
owned by someone named MacDonald, but it has acquired secondary meaning and is protectable.
If there is no “secondary meaning,” no protection. Joe’s Crab Shack.
TEST for descriptive mark (as opposed to suggestive mark) from Zatarain: A mark is suggestive if
and if it requires some leap of imagination to get from the trademark term to the product.
How to prove secondary meaning?
Surveys, plus indirect evidence (advertising, how long has the product been on the market, etc.).
If there is secondary meaning above 10%, the mark probably is protected.
Examples of different kinds of descriptive terms.
Geographical marks (if accurate) are descriptive and therefore are protectable if there is secondary
meaning.
o Example: Manhattan bagels.
If the bagels are from Manhattan, the mark is descriptive, and would be
protectable if there is secondary meaning.
If the bagels have no connection to Manhattan, then the question is asked: would
consumers assume that these bagels come from Manhattan?
o RULE: If the product is geographically mis-perceptive, then there is never
trademark protection. But there must be a basis for believing that consumers would be
confused.
Example: Alaska Salmon that doesn’t come from Alaska
This is geographically descriptive and is likely to be believed, and
therefore is not trademarkable b/c it falsely represents the origin.
Example: Patagonia clothing.
No one thinks this is made in Patagonia, so it’s OK.
In re Nantucket, Inc (shirt-makers want to register Nantucket as a mark; court
held the mark should be registered b/c no one confuses Nantucket w/ shirts).
Personal names are descriptive and therefore are protectable if there is secondary meaning. E.g.,
MacDonald’s; Better Crocker.
o It’s a descriptive term, even if the name is made up. It gets protection if there is secondary
meaning. Therefore, someone named MacDonald cannot open a MacDonald’s restaurant.
o The statute says look at the surname and decide whether it is primarily a surname.
o Example: Gallo Wines can stop brother selling Gallo salami to the public b/c of the
significance to the purchasing public and the likelihood of confusion.
Laudatory terms are descriptive and are protected if there is secondary meaning.
o Example: Best Buy.
Foreign terms: translate them to see if they are descriptive.
Color: Can’t be inherently distinctive, but can be descriptive and protectable if it has acquired
secondary meaning. E.g., pink fiberglass insulation.
o Qualitex v. (dry-cleaning press pads w/ distinctive color; court held this was protectable,
but only upon showing of secondary meaning – color over time could “signify” the brand).
The New York Rule says that if you have a descriptive term w/o yet proving secondary meaning, and
someone steals it, bad intent can be a substitute fore secondary meaning – the rationale is that no one would
try to steal the term unless it had secondary meaning.
NOTE: There is “fair use” in trademark of a descriptive term w/o secondary meaning.
o Generic – Words that are just standard. E.g., Car or computer.
Defenses:
o Fair Use
RULE: A junior user of the term is not liable for infringement of an established mark if the mark is
being used in its descriptive sense.
Zatarain’s v. Oak Grove Smokehouse (issue is whether the mark “Fish-Fri” is descriptive w/o secondary
meaning, and therefore can be used by a competitor on a fair use defense; court held that descriptive terms
w/o secondary meaning can be used under fair use. D can use “fish-fry” so long as there is no confusion
about the source of the goods).
RULE: The fair use defense is available vis-à-vis descriptive trademarks w/o secondary
meaning as long as there is no consumer confusion.
Priority Disputes:
o RULE: The trademark goes to the first person to use the trademark in commerce or the first to file an application to
register (which can now be done on a basis of intent to use in commerce).
NOTE: Registration w/ intent to use can serve as a substitute for “use” in post-1989 trademark law.
o RULE for inherently distinctive mark:
Who is first?
o Rule for descriptive Mark:
Priority is decided upon the basis of which user acquired secondary meaning first.
E.g., Porcelain coat problem (p. 639).
o Questions to ask in a priority dispute:
Use – did I make use of the trademark in commerce (or register w/ an intent to use)?
Where did I use the mark?
If used the mark locally, I get local protection.
RULE: Priority is measured w/r/t to a given geographic market.
o Where you advertise has an effect, as well as a “zone of expansion” – I.e., an SF firm
would get priority in the East Bay.
The type of product also matters – airlines get national protection; video stores do not.
RULE: If the mark is registered, you get nationwide protection except where people are
already using the mark (but to register, must have intent to sell)
In what products and/or in what goods?
Trademarks don’t extend to the universe of all goods, but rather too the goods you are going to sell.
RULE: No confusion if the marks are in different categories.
o E.g., Apple – means fruit and computers – unlikely confusion. Hair dye and shampoo will
likely generate confusion.
o Zazu Hair Designs v. L’Oreal (L’Oreal was sued for using a mark for its hair products that
was already in use by a hair salon. L’Oreal won on the grounds that the mark was not in
extensive use [today w/ an intent to use standard, L’Oreal would have lost.)
How similar are the marks?
Victoria’s Secret vs. Victor’s Little Secret (currently before the SC).
Is there inherent or acquired distinctiveness? I.e., if the mark is distinctive, it is protected. If the mark is
merely descriptive, must have secondary meaning for protection.
o Registration – gives nationwide protection except where people are already using the mark.
What are the requirements for registration?
Traditionally: Use in commerce – if I can show a few bona fide sales, this is sufficient.
After 1989: Rules are relaxed.
o Can show use in commerce.
o Can show intent to use in commerce –
With “intent to use”, registrant gets an inchoate right. Once the mark is used in
commerce, the registrant will get the registration and the priority date is the date
of registration.
What are the benefits of registration?
Protection
o If the mark is inherently distinctive, you get presumption of nationwide protection.
o If the mark is descriptive,
If there is secondary meaning, you get presumption of protection where there is
secondary meaning.
If no secondary meaning, no protection.
Presumption that the mark is valid.
Enhanced remedies w/ registration – can prevent counterfeiting, get enhanced damages for
counterfeiting, and prevent importation by invoking power of customs office.
Puts people on notice that your registration is out there.
Can petition to make the trademark incontestable (akin to the concept of quiet title)
o Incontestability: Once the mark is registered and there are no objections, the registrant
can petition to have the mark declared incontestable).
But incontestable marks can be challenged on the basis of (1) disparaging; (2)
geographically deceptively misdescriptive; (3) functionality.
RULE: all an incontestable status gives a trademark holder is the right to be
protected from challenges on the grounds that the mark lacks secondary
meaning.
Park ‘n Fly
What is the process of registration?
File
Prove that you intend to use the mark in commerce (once used, you get the registration).
Trademark examiners engage in an analysis of whether you are entitled to trademark registration,
asking about inherent distinctiveness and if descriptive, secondary meaning.
PTO publishes the mark for opposition –
Opposition (§13(a)) – an opposer must show
(1) that it is likely to be damaged by the mark’s approval (this is a standing requirement) and
(2) that there are valid legal grounds why the applicant is not entitled to the mark (e.g., prior use
basis, generic, etc.).
Cancellation: the Lanham Act allows one who believes s/he “is or has been” harmed by registration to
petition for cancellation. Same standing requirement as opposition.
Concurrent Registration: This is provided for in §2(d). Requirement: Not likely to cause confusion.
INFRINGEMENT
o Test: Is there going to be a likelihood of confusion? The goal of trademark law is to protect consumers against
confusion. Test comes from Lanham Act, §43(a) (p. 374 in supplement)
NOTE: proof of harm is not required – just need to prove likelihood of consumer confusion.
o What is confusion? 5 types –
Source confusion: confusion as to the source of the product
E.g., hair care products w/ same mark on shampoo and hair dye. There are good policy reasons to
preclude source confusion even if the parties do not compete.
Relatonship/Affiliation confusion: confusion about relationship of D to P’s goods.
E.g., Olympic team logo on soup can – Olympics is sponsoring soup.
Post-Sale Confusion: People making a negative association with the product after the sale.
E.g., counterfeiting Rolexes – Veblin goods – goods that have cachet b/c of their exclusivity.
Rolex will suffer harm if people can afford look-alike products that are cheaper.
Initial interest confusion:
E.g., MacDonald’s sign on highway as lure to other burger places.
o Courts have said that this kind of initial interest confusion is actionable.
Meta tags on web pages.
Reverse confusion: sometimes, small trademark owners get infringed upon by big companies. This is
actionable if P can show that D adopted the same trademark in the same good.
o AMF Incorporated v. Sleekcraft Boats (infringement case between Sleekcraft and Slickcraft. Court issued 8 factor
test and concluded that, given that the markets overlap – both sell boats – there was likelihood of confusion even if
there was no evidence of actual confusion).
8 factor test from Sleekcraft:
(1) strength of mark;
o Where is the mark on the inherent distinctiveness scale? Is there secondary meaning?
(2) similarity of mark;
o Total commercial impression, evaluated with sight, sound, and meaning.
(3) type of goods;
o 3 possibilities:
If the marks are identical and the goods are very similar, then there is
infringement.
If the marks are identical and the goods are unrelated, there is no infringement.
If it’s in the middle, must do other elements of the test.
o Lemley: This is too neat – if the goods are similar, there is likely to be confusion, but we
still need to look at other factors.
(4) proximity of goods;
(5) marketing channels used;
o How are these goods sold? Will the way they are sold make it more/less likely that
consumers will be confused.
(6) D’s intent in selecting the mark;
o If there is an intent to deceive, this is a powerful factor in favor of finding infringement.
(7) likelihood of expansion of product lines;
o How likely are these marks to come into conflict with one another in the future?
(8) evidence of actual confusion.
o E.g., mistaken phone calls, surveys, etc.
CONTRIBUTORY INFRINGEMENT – Contributory infringement of trademarks is illegal
o E.g., a landlord that knew a commercial tenant was engaged in trademark infringement, but did nothing to prevent
this could be guilty of contributory infringement.
DILUTION -- two types: (1) blurring; (2) tarnishment; (3) (new type) cyber squatting.
o Dilution defined: the trademark owner is injured by the use of the mark in any commercial context, even if the mark
does not confuse consumers.
Exemption: if you are not using the mark in a commercial context, there is no dilution.
o What is the right? The statute says the trademark owner can prevent non-confusing uses of their mark in other
product markets if those uses would allow blurring or tarnsishment.
Non-actionable: fair use of the mark in comparative commercial advertising/promotion; noncommercial use
of the mark; news reporting.
o 3 types:
Blurring: Loss of uniqueness or distinctiveness.
E.g., Kodak bicycles. There is no risk that consumers will think Kodak has gone into making
bikes, but Kodak is still hurt. Before, Kodak had a unique mark; now they don’t.
o NOTE: If there is confusion, traditional trademark law will suffice. Only in the absence of
traditional trade mark law do we need a rule on blurring.
Nabisco v. PF Brands, Inc (another company wants to introduce goldfish crackers – P sues on a
dilution/tarnishment theory. Court holds that the product configuration is distinctive and that the
junior use will dilute).
Tarnishment: Creating a negative association with a product. E.g., Kodak pornography.
Cyber-squatting: If I grab your trademark as a domain name, this is dilution in circumstances where the
mark is famous.
NOTE: the statute requires “commercial use in context” and if the web site is not used (but merely
reserved), cybersquatting should not come under dilution law.
o Elements of dilution:
FAME: The mark must be famous to come under the dilution statute – marks that are significant in the
minds of consumers.
There is an 8 factor test for fame – they are in the statute §43(c):
o Degree of inherent or acquired distinctiveness.
o The duration and extent of use of the mark in connection with the goods or services with
which the mark is used.
o Duration and extent of publicity and advertising of the mark.
o Geographical extent of the trading area in which the mark is used.
o The channels of trade for the goods or services with which the mark is used.
o The degree of recognition of the mark in the trading areas and channels of trade used by
the mark’s owner and the person against whom the injunction is sought.
o The nature and extent of use of the same or similar marks by 3rd parties.
3rd circuit has introduced the concept of “niche fame” – fame in a particular market – as worthy for
protection against dilution.
E.g., Lexis is famous among lawyers and protected among lawyers.
nd
2 circuit says that only inherently distinctive marks are entitled to dilution protection. (I.e., MacDonald’s
would not be entitled to such protection.)
o What do you have to show to get dilution protection? The statute says that you can get an injunction against any use
that causes dilution of the mark.
4th circuit: requires actual dilution.
What evidence will show actual dilution? Must show that the distinctiveness of the mark was less
than it once was.
2nd circuit: requires only the potential of dilution.
This issue is before the SC in Victor’s Little Secret vs. Victoria’s Secret.
o Remedy for dilution: injunctive relief rather than damages.
Licensing/Franchising/Merchandising of Trademarks.
o There is a boom underway w/ the licensing of trademarks – e.g., SF 49’ers; Cal; etc.
o Licensing creates problems for trademark’s traditional justification of consumer protection.
o The cases that have successfully enforced trademark in a licensing context have all been sports cases, with the
consumer confusion theory that shirts w/ a ‘49’ers logo have been authorized by the ‘49’ers.
o RULE: Trademark owners who have sued to protect the franchise of their trademark have tended to win, but
all the successful cases have been sports cases, and we should worry about expanding this right b/c it is contrary
to the traditional rationale of trademark law.
Assignments in Gross
o Can only assign the trademark if the goodwill associated with the business has been sold. Outright assignments of
trademarks are invalid (§10), although this rule has been softened and arguably was abandoned in 1995 (cb p. 768).
Example: if Coke decided to sell name, it would not be permitted to do that UNLESS it sold relevant
assets/goodwill along w/ the name; i.e. would have to sell secret formula
in past, had to sell whole biz along with name
courts more relaxed now would have to sell the formula (or customer list, etc) along w/ tm
RULE: Assignment of TM alone w/out any underlying assets or goodwill is assignment in
gross, and these are invalid.
Defenses to trademark infringement – (1) generics; (2) functionality; (3) abandonment; (4) non-trademark use; (5) parody.
o Both generics and functionality serve the same purpose: to prevent the trademark owner from getting a competitive
advantage over other manufacturers that is not rooted in their product.
Generic-ness: implements w/ words and symbols.
Functionality: implements for trade dress and product packaging.
o Genericness: For a term to serve the purpose of a trademark, it must point to a unique source –
RULE: when a term refers to a general class of products, it is deemed “generic” and cannot serve as a
trademark.
2 ways that trademarks become generic:
they were born that way and refused registration b/c they are generic.
o E.g., “Fingers Walking” logo for the Yellow Pages.
They become generic overtime through “genericide”
o Murphy Bed Co. v. Interior Sleep System (Is Murphy Bed a generic term b/c of its generic
use? Yes. The mark has entered the public domain).
Other examples: Kleenex, Xerox (almost – replaced w/ photocopy), Jeep (almost
– replaced with SUV).
o This is a common problem with patented products (e.g., drugs) in which there is 20 years
in which only 1 product brand is on the market.
RULE: The consumer rules; if the consumer is using the term generically, it’s a generic term.
o Functionality:
RULE: Functional trade dress is not protectable under trademark law. If it has a function, it cannot
be trademarked.
What is functional? Any attribute that is essential to the function of the product or that is
related to price or quality.
o NOTE: Functionality can change – e.g., pill shapes. They have no function when
introduced, but as they become familiar, their function is identifying what drug they are.
Trafix Devices v. Marketing Displays (Is a wind-spring system for traffic signs a design that is protected by
trademark? No b/c it is functional).
Stormy Clime v. ProGroup (raincoat design protectable under trademark? Only if the design is non-
functional).
o Abandonment: §45 of Lanham Act.
Trademarks can be protected indefinitely and will last until they are abandoned (no longer used).
RULE: Abandonment under the Lanham Act requires both non-use and intent not to resume use.
Presumption of abandonment after 3 years.
RULE: Can’t warehouse trademarks – “token use” will not be sufficient. Humble Oil case.
Trademarks can be lost through “unsupervised licensing”/“naked” licensing – these can amount to
abandonment.
Unsupervised/“naked” Licensing:
o RULE: If you license the trademark to someone else (i.e., franchising), you must
police their use of the mark to ensure that they are making products that retain
characteristics and quality the public has come to associate with the mark. Failure to
police may lead to public deception and the erosion of the mark’s public information
function. This, in turn, will constitute an abandonment b/c the mark has loss its
significance.
o Dawn Donut Co v. Hart’s Food Stores (Allegation of abandoned TM due to inadequate
quality control/supervision on part of licensee. This is grounds for abandonment when the
mark has lost significance. Abandoned defined in §45 of Lanham Act. The issue in
determining abandonment is whether there was sufficient policing).
o Non-trademark use or “nominative” used: (suggests that there are limits to trademark law – free expression)
RULE: Descriptive use of the trademark is OK. The nominative fair use defense applies when a D
uses a trademark to refer to the P’s product. If the use of the trademark is non-deceptive, it is
acceptable.
New Kids on the Block v. News America Publishing (newspapers had a poll for $ for readers to vote
for best NKOTB; this was fair use, using the term to describe the product).
Someone selling a photo of the Cleveland Rock-n-Roll Hall of Fame: not trademark infringement.
This is a non-trademark or nominative use.
o Parody: (suggests that there are limits to trademark law – free expression)
RULE: Non-commercial parody use of a trademark is protected free speech. But if the parody does not
convey the message that it is a parody (thereby confusing consumers into thinking it’s the original), then it is
vulnerable under trademark law to a dilution attack.
LL Bean v. Drake Publishers (2-page parody of LL Bean’s catalogue; protected under 1st
amendment).
Michelob Oily Ad appearing in Mad magazine –
o Court found infringement on the basis of consumer confusion (6% of really stupid people
thought it was a new beer; 50% thought Michelob’s permission was required).
o Lemley: this should have been protected under the 1st amendment.
Remedies
o Injunctive relief:
RULE: you are entitled for the most part to injunctive relief, not damages. After all, the point of
trademark law is to prevent confusion.
o Damages: (limited to cases where D acted willfully – point is to deter the Defendant)
RULE: Damages are limited to cases where D acted willfully – the point is to deter the D.
Under the Lanham Act, P can recover (1) D’s profits; (2) any actual damage sustained by P; and (3)
the costs of the action.
3x damages are available in counterfeiting cases.
Big O Tire Dealers: The court orders 25% of the money spent on infringing advertising to be spent on
corrective advertising to correct the consumer confusion.
STATE LAW
o Tort of misappropriation (unfair competition)
Lemley: This tort seems to be about free-riding – taking information you didn’t pay for.
International News Service v. Associated Press (P sued D for taking P’s news reporting and selling it as D’s
own; court found D guilty of tort of misappropriation). The court calls this “quasi-property” NOTE:
Copyright law cannot protect news b/c it is factual – therefore this tort of misappropriation can protect it.
Elements to the tort of misappropriation which have been narrowed by subsequent courts (see NBA at
bottom of 808)
P generates or gathers information at a cost
The information is time sensitive.
A D’s use of the information constitutes free riding on the P’s efforts.
The D is in direct competition with a product or service offered by P.
The ability of other parties to free ride on the efforts of P or others would so reduce the incentive to
produce the product that its existence or quality would be substantially threatened.
o Publicity Rights: (applicable when someone’s name or image is used in a commercial context w/o consent)
RULE: An individual has the right to control his/her name/likeness in a commercial context. The
right is violated by unauthorized exploitation of likeness for commercial purposes.
CA right of publicity statute, pp. 847-49.
What is protected?
Name, picture, voice (Midler v. Ford), context (Robotic Vanna White in White v. Samsung).
Elements
Commercial context
Identity used via an identifiable likeness
Limitations:
First amendment concerns: OK to use in news reporting, etc., although some limits must be placed
if the news reporting interferes with ability to earn a living.
o Zacchini (human cannonball act at county fair shown on news; court holds that showing
the act on the news may interfere with P’s ability to earn a living).
Do publicity rights last after death? Jurisdictions differ.
Privacy rights terminate upon death.
Economic interest rights do not, and courts have found this, but such rights do not last forever.
Courts analogize to copyright law – in CA, it’s life of celebrity plus 70 years.
Condensed/Summarized outline
TRADE SECRETS
Defenses:
Reverse engineering always permitted as long as the product is obtained legally.
Employee issues/defenses:
o Non-compete agreements (invalid in CA, but not in about 40 other states) will be enforced if “reasonable” (look at
employer’s interest – time limit, scope, geographic scope; employee’s interests – denies livelihood? Public policy).
Doctrine of inevitable disclosure (former employee cannot work for my competitor b/c she will inevitably
disclose my secrets) can be used to circumvent the ban on non-compete agreements, but not in CA (Schlage
Lock Co.).
Elements for doctrine of inevitable disclosure: (1) knowledge of a trade secret; (2) similar job
duties; (3) cannot rely upon former employee or new employer.
Remedy: an injunction.
o Employee inventions:
Common law rule: If hired to invent, it’s the employer’s; if done on employee’s time using employer’s stuff,
company has a shop-right to the invention; if done completely by employee, employee owns the invention.
Invention assignment clauses are enforceable.
Some companies use trailer clauses – extending the obligation of assignment after employment
ends.
Requirements for patentability: (1) patentable subject matter; (2) utility; (3) novelty; (4) non-obviousness; (5) enablement
Patentable subject matter – fits into one of the general categories from §101 (p. 81 of the statutory supplement).
o Can’t patent products of nature; abstract ideas; surgical procedures; things that fit better into copyright.
Utility: the device is useful. No entitlement to a patent on a device that is not useful (not a big restriction).
o Another inventor can get a patent on a new use of your device – this is a blocking patent.
Novelty: the device has not been preceded in identical form in public prior art. Must show inventor was the first.
o §102(a): Novelty bar: No patent if the device was (1) [publicly] known or used (2) by others (not the inventor) (3) in
the US or (4) patented or published in the US or in a foreign country before the applicant’s invention.
o §102(b): 1-year statutory bar rule (designed to catch “delayers”): no patent if the invention was patented/described in
a publication anywhere in the world (including by the inventor) or if the invention was in public use in the US
(including by the inventor) more than 1 year before the filing date.
o §102(g): Interference: US: First to conceive rule; rest-of-world: first to file rule.
If A was the first to conceive, but B was the first to reduce to practice, A must show diligence to win.
o No patent if inventor abandoned invention (§102(c)) or stole/misappropriated invention (§102(f))
Non-Obviousness: The device represents a non-trivial extension of what was known (e.g., a purple pencil); and
o Process: (1) ID the prior art; (2) ID differences w/ the prior art (3) would the PHOSITA think this is obvious?
Enablement/Description: the device is disclosed in such a way that others may make use of the invention. 3 parts-
o Enablement: must disclose enough in sufficient detail such that PHOSITA can make the invention.
General group patents: must disclose enough to identify the general principal.
o Written description: write it down.
o Best mode: can’t hold back (but best mode does not have to be updated).
Infringement: defined at §271(a) as a person who makes, uses, sells, offers to sell, or imports w/o patentee’s authorization.
Claims Construction: What does the patent mean? Use intrinsic and extrinsic evidence.
Literal infringement: Does the D’s infringing device violate every element set forth in the claim? Must be all elements.
o Reverse doctrine of equivalents as a defense: when a device is within the literal language of the claim but is so far
changed that it would be unfair to apply the old patent. Rarely successful.
Doctrine of Equivalents: If not literally infringing, the D’s device may still be infringing if it is “equivalent”.
o 2 tests, done element by element:
Function-Way-Result test: Does the accused product perform substantially the same function in substantially
the same way w/ substantially the same result?
Reasonable Interchangeability test: Would a PHOSITA know that the products in question were reasonably
interchangeable?
o Limits to Doctrine of Equivalents:
Prior art limitation: Can’t get doctrine of equivalents coverage to include prior art.
Prosecution history estoppel:
If patent application is amended for reasons of patentability (e.g., prior art), DoE bar
o Exception: if the subsequent development could not have been foreseen by you, can still
get Doctrine of Equivalents protection. Festo (p. 12 of the supplement).
If patent application is silent on reasons for amendment: absolute bar to Doctrine of Equivalents.
If patent application is amended for reasons unrelated to patentability, no DoE bar.
Requirements for Copyright: protected subject matter; originality; fixation; formalities; authorship/ownership.
protected subject matter: literary; musical; dramatic; pantomime/choreography; pictorial/graphic/sculptural [but cannot be
utilitarian]; motion picture/AV; sound recordings; architectural; derivative works (§103(a)) only to the extent of new material.
o Not copyrightable: facts (phone books), ideas (double entry bookkeeping), government works (§105); functionality.
originality: Modicum of originality. §102(a). Not a high standard, but fiction more than fact; databases are not copyrightable.
fixation: “fixed in a tangible means of expression”. §102(a). Live broadcasts are copyrightable.
formalities: traditionally publication, notice, registration, and deposit. Now, just registration is required if you want to
enforce copyright rights.
authorship/ownership: the work must be created/owned by the party bringing the suit. 3 types of ownership: (1) individual:
life of author + 70y; (2) joint works: life of longest surviving author + 70y; (3) works for hire: 95 years after publication or
120 after creation.
o Rule for collected works: copyright retains in author; collective copyright holder can only reproduce/distribute the
collective work, a revision of the work, and later colletive work (i.e., no web copy of NYT). Tasini.
Defenses:
Fair Use (§107). 4 factor test: (1) purpose and character of the use; (2) nature of the work; (3) amount taken; (4) The market
effect [Lemley: this is the real issue]. Presumptively fair use teaching, news reporting, criticism, scholarship, research.
Parody: same test as fair use, except that parodies are more likely to be considered fair use if (1) the parody is aimed at the
copyrighted work and (2) D only copied to the extent necessary to “conjure up” the copyrighted work in the audience’s mind.
o Parody gets more protection than satire b/c satire uses protected work to make fun of something else.
1st Amendment: rarely successful. E.g., Gone with the Wind/The Wind Done Gone.
Other defenses: Independent creation; consent/license; inequitable conduct on the part of the copyright holder; copyright
misuse; immoral/illegal/obscene works; statute of limitations.
Remedies:
Injunction (§502). Stop the infringement; some cases, there is compulsory licensing; SC says no automatic right to an
injunction, especially when the use is transformative, b/c this impedes new speech.
Damages (§504). P can get either (1) the greater of P’s losses (§504(a)(1)) or D’s gain (§504(b)) plus atty’s fees OR (2) P can
get statutory damages between $750-$30k/infringed work “as the court considers just” (§504(c)(2)) OR (3) up to $150k if the
infringement is willful – this is to deter infringement. §504(c)(2).
TRADEMARK – to protect against consumer confusion
Requirements:
Trademarkable subject matter (can’t trademark generic terms): Brand names/trademarks; service marks; trade names; logos;
slogans; trade dress [must be inherently distinctive or have acquired 2ndary meaning]; certifications; collective marks; product
configuration/design [must have 2ndary meaning; can’t protect functionality, attractiveness, etc.].
o Can’t protect: flags/insignia; images/names of living persons or dead presidents while widow is alive; immoral/
scandalous/disparaging marks; marks that bring a name into disrepute; marks that are sufficiently close as to cause
confusion; Marks that have no secondary meaning and are merely descriptive, geographically descriptive
[geographically misdescriptive names are never protected], primarily a surname, or that is function.
Elements/Test for Trademark protection: Marks that are fanciful, arbitrary, suggestive, or descriptive w/ secondary meaning
get protection; marks that are descriptive w/o secondary meaning or generic are never protected.
o Fanciful: Made up term. “inherently distinctive”. E.g., Exxon.
o Arbitrary: real term, but w/ nothing to do with product. “inherently distinctive”. E.g., Apple.
o Suggestive: marks that suggest something about the product. “inherently distinctive”. E.g., Coppertone.
Test for descriptive vs. suggestive mark: A mark is suggestive if and only if it requires some leap of
imagination to get from the trademark term to the product. Zatarains.
o Descriptive. Protected if 2ndary meaning; not protected w/o 2ndary meaning. E.g., Joe’s Crab Shack. NOTE: NY rule
that says that if someone steals a descriptive term w/o 2ndary meaning, the theft can substitute for 2ndary meaning on
the rationale that no one would try to steal the term unless they thought it was valuable.
Geographic marks (if accurate) and personal names are descriptive and protected if there is 2ndary meaning.
Laudatory terms: protected if 2ndary meaning. E.g., Best Buy.
Foreign terms: translate them to see if they are descriptive.
Color: can be descriptive and protectable w/ secondary meaning. E.g., pink fiberglass insulation.
o Generic: Not protected.
Priority Disputes:
The trademark goes to the 1st person to use in commerce or the 1st to file an application to register (which can be done on an
intent-to-register basis).
o W/ descriptive marks, the mark goes to the 1st to acquire 2ndary meaning (but the other user gets local use rights and a
“zone of expansion”).
Questions in a priority dispute: Use? Where? In what products? Marks are how similar? Inherent/acquired distinctiveness?
Registration:
Requirements for registration: Use in commerce or intent to use in commerce (good for 3 years).
Benefits of registration: protection (if mark is inherently distinctive; if mark is descriptive, you get protection if 2 ndary
meaning); presumption that the mark is valid; enhanced remedies; notice; incontestable status.
o Incontestability – right to protect against challenge on the grounds that the mark lacks 2ndary meaning.
Process: File; prove you’ve used/intend to use the mark; trademark examiners review; PTO publishes; Opposition [may
occur] which must show (1) that it is likely to be damaged by the mark (standing requirement) and (2) that there are valid legal
grounds why applicant is not entitled to the mark §13(a). 3 possible outcomes; (1) registration; (2) cancellation (if
opposition); or (3) concurrent registration (see §2(d)) – requirement is not likely to cause confusion.
Dilution: 3 types. (1) blurring; (2) tarnishment; and (3) cyber-squatting. Remedy for dilution is injuctive relief, not damages.
Dilution defined: trademark owner is injured by the use of the mark in a commercial context, even when there is no confusion.
o NOTE: If the mark is not used in a commercial context, there is no dilution.
Types:
o Blurring: Loss of uniqueness/distinctiveness. E.g., Kodak Bicycles.
o Tarnishment: creates a negative association with the mark.
o Cyber-squatting: using the mark on the net in a commercial context (e.g., registering the domain name for something
else).
Elements of dilution:
o The mark must be famous (w/ an 8 factor test in the statute at §43(c), p. 375). NOTE: “niche fame” in the 3rd circuit
(fame in a local area); 2nd circuit says that only inherently distinctive marks are entitled to dilution protection (e.g.,
MacDonald’s would not be entitled to such protection).
o Actual/potential dilution. 4th circuit requires actual; 2nd circuit requires potential. This issue is before the SC in
Victor’s Little Secret v. Victoria’s Secret.
Licensing/assigning of marks:
Licensing: Trademark owners that have sued to protect the franchise of their mark have tended to win, but all the cases have
been sports marks, and we should worry about expanding this right b/c it is contrary to the traditional rationale for trademark
law.
Assignment: not permitted (§10), unless there has been a sale of the business
o since 1995, rule has been relaxed only requires sale of formula or product line or customer list, etc. along with the
trademark. But sale of mark w/o sale of underlying asset or goodwill is still assignment in gross and is still invalid.
Defenses:
Generic-ness: mark refers to a general class of products. 2 types: (1) born that way – e.g., car; (2) “genericide” – e.g., Xerox.
Functionality: Functional trade dress is not protected. E.g., pill shapes.
Abandonment §45: Trademarks are protected until they are no longer used.
o 2 elements for abandonment: (1) non-use; (2) intent not to resume use (presumptive abandonment after 3 years).
o “Unsupervised”/“naked” licensing: franchising w/o policing can result in lost trademark b/c there is no quality
assurance re the characteristics that the public has come to associate w/ the mark. Dawn Donuts.
Nominative/Fair use: using the mark to describe the product in comparative advertising, news, etc.
Parody: Non-commercial parody use of a TM is protected free speech. 1st Amendment.
o But if the parody does not communicate the message that it is a parody (thereby confusing consumers into thinking it
is genuine and not parody, it is vulnerable under trademark law to a dilution attack.
Remedies:
Injunctive relief: Basic remedy – the point of trademark law is to prevent confusion.
Damages: available only when the D acted willfully – the point of damages is to deter the D.
o 3x damages available only w/ counterfeiting cases.
o Reverse confusion cases: damages spent on corrective advertising. Big O Tire Dealers.
STATE LAW
Tort of Misappropriation (unfair competition)
o About free riding – taking information you didn’t pay for.
o Elements: (1) P generates the information at a cost; (2) the information is time sensitive; (3) A D’s use of the
information constitutes free riding on the P’s efforts; (4) the D is in direct competition w/ a product/service offered b
P; and (t) the free riding on P reduces the incentive to produce the product that its quality/existence is in doubt.
Publicity Rights:
o An individual has the right to control his name/likeness in a commercial context. The right is violated by
unauthorized exploitation of the likeness for commercial purposes.
o What is protected? Name, picture, voice, context.
o Elements: (1) commercial context; (2) image/identity used in an identifiable way.
o Limitations: 1st amendment concerns.
o Termination of publicity rights upon death: CA rule life of celebrity plus 70 years.