FUNDAMENTAL OF ENTREPRENEURSHIP (ENT300)

BUSINESS PLAN

Pok Jaa’s Kitchen

PARTNERSHIP

Prepared by:
Name Student No Group/Class
Khairul Fahmi Bin Ahmad Mas Rusli 2016471672 EM1105C
Muhammad Ikhwan Izzuddin Bin Khairuddin 2016603666 EM1105C
Noor Elya Nashiewa Bt Shabarudin 2016449908 EM1105C
Eiman Amirah Bt Rozman 2016449482 EM1105C
Nurul Shuhada Bt Sulaiman 2016658452 EM1105C

Prepared for: MRS RUSNAH BT ISMAIL

Date of submission : 5/12/2018
 ACKNOWLEDGEMENT

Alhamdulillah, we are most grateful to Allah S.W.T for the completion of this Business Plan
as one of the requirement that need to be accomplish in the course work assessment for the code
ENT 300.

Special thanks to our parents in supporting us to complete this business plan. This business
plan has been prepared with the cooperation and support from many people. Besides, not to be
forgotten to our lecturers which are Madam Rusnah Bt Ismail and her kindness in helping us
during the process of completion of this project work. She have given us a good service by
providing useful information to us. Without her, we would not be able to complete this business
plan.

Through these problems we manage to become more organize and mature in dealing with
problems that occur during our research. This business plan covers organization, marketing,
operation, financial and training plan and any other information needed by a new entrepreneur as
a guide to start this business.

Lastly, to those who had involved and contributed directly or indirectly to this business plan,
we are very grateful to them for the effort and initiative that they have shown in our project until
we successfully completed our business plan. I apologize to all other unnamed person who helped
us various ways to complete this project and we hope this business plan report can give us little
bit about Entrepreneurship world and fact about how to become a entrepreneur in future.
 TABLE OF CONTENT
Content Page
Executive summary……………………………………………….. 1
Chapter 1 : Introduction…………………………………………... 2-4
Chapter 2 : Purpose for Preparing Business Plan………………… 5-6
Chapter 3 : Business Background………………………………… 7
Chapter 4 : Owners’/Partners’ Background…………….………… 8-12
Chapter 5 : Location of the Business……………………………... 13-14
Chapter 6 : Marketing Plan……………………………………….. 15-22
Chapter 7 : Operations Plan………………………………………. 23-
Chapter 8 : Administrative Plan…………………………………...
Chapter 9 : Financial Plan…………………………………………
Chapter 10 : Conclusion……….…………………………………..
References…………………………………………………………
Appendices…………………….…………………………………..
 EXECUTIVE SUMMARY
Pok Jaa’s Kitchen offers products from roti canai and services for customers, providing
murtabak and roti boom that gives high satisfaction of consumer. Our clients is customers from
many races which is identifying as low and high income family, students, workers, and
individual who want to consume product with affordable price of product. We also targeting
busiest workers because we have delivery services of our product to customers home. Miracles
offers a variety of cakes that give nutrition of health, low sugar, low calories and receive halal
certificates.

Across Kelantan and Machang particularly the Miracle Sdn. Bhd. business has seen an
explosion of growth over the year. Machang is an area that many people get married especially
Muslim Malay, it cause demand of cake is rise over the year. While there are currently four
businesses like us in Machang, but we only business have special delivery services and café.
Miracle Sdn. Bhd. marketing strategy is to emphasize the quality and price of our products and
services. We offer the affordable price because many people in Machang very low income and
poor family. Thus, we develop marketing strategy that gives attraction to come our shop
especially poor people. The management of Miracle Sdn. Bhd. consists of 6 lead workers is
Haziq Zikri, Aiman Amir, Naim Ilham, Nazreen Amer and Muazam. Our workers has extensive
experience in finance, businesses, sales and accounting while Nazreen only worker has
experience work in bakery industry at Hotel Sama-Sama, KLIA. Five partners will be take role
responsibilities together instead different duties and portfolio of partners. Already we have
service and products commitments plan to aggressively build our brand through newspaper, ads
and signboard. The loving bakery and cake that Miracle Sdn. Bhd. will provide is sure to appeal
to customers throughout the Kelantan especially Machang area.

1
 CHAPTER 1: INTRODUCTION

a) Name of business partners

This business consists of five partners. They are Muhammad Ikhwan Izzuddin Bin
Khairuddin as the General Manager, Noor Elya Nashiewa Bt Shabarudin as the Administration
Manager, Eiman Amirah Bt Rozman as the Marketing Manager, Khairul Fahmi Bin Ahmad Mas
Rusli as the Operation Manager, and lastly is Nurul Shuhada Bt Sulaiman as the Financial
Manager.

b) Company’s name

Our company’s name is Pok Jaa’s kitchen. We use the name ‘Pok Jaa’s Kitchen’ as our
company’s name because we admire Pok Jaa as our idol. With the classic name of our shop, we
hope that we can attract more people to come to our shop and taste the uniqueness of our product.

c) Location.

The location of our premise is stated in the map which is at 973, Jalan Institut Teknologi
Mara, 23000 Kuala Dungun, Terengganu. This location is suitable to build a business because
the population of people is very high. Furthermore, this place is in the city centre. The chosen
location can be considered as strategic since it is near to the UiTM Dungun and Politeknik
Dungun. Since the location is strategic, students from UiTM Dungun, Politeknik and would take
10 to 20 minutes only from their campus to our shop.

d) Date of business commencement.

We have registered our company on 25 December 2018. Our business starts to move on 1
January 2019 and this date are same as our company date of commencement.

e) Industry profile
2
 Frozen food store is a retail store that primarily sells frozen murtabak and roti boom. Our
store offers frozen murtabak and roti boom that is packaged in plastic. There is various type of
murtabak that was offered. We also offered cash on delivery service. We created small size
murtabak and roti boom for people. It also created to prevent people from wasting the leftover
food.

f) background of the industry

In the early twenty-first century, frozen foods are an important component of meals prepared
and served in both homes and restaurants. They have expanded the kind and quality of meals
served and continue to influence food preparations and consumption in this country. The variety
of frozen foods in the market reflects the wide use of frozen foods in households. These include
ethnic, vegetarian, fast foods, imported gourmet, dietary, and many others.

Early use of freezing occurred in parts of the world, such as Canada, where temperatures in
winter drop below freezing for significant periods of time. When hunters brought game animals
home in winter, it was possible to freeze the catch by using the outdoor environment as the
freezer. It was also convenient on farms where butchering was done. These meats were frozen
and used before temperatures moderated. Experiences like this demonstrated the advantages of
freezing. Because the storage time was dependent on the weather, this procedure had limitations.

g) Supply

We got the raw materials from the Ria Mart, Dungun and Lazada store because they offer us
a dependable price. The store also located near our shop and makes it easier for us to get the raw
material for our business. As for the machine, we got it from online because of it much easier for
us to check the price and the specification of the machine. The website also offered us free
postage. We company hire 5 workers to help our business become optimal and more efficient we
divided each person for each section. A worker with cooking skill will be assigned with two jobs
and will be offering an extra salary.

h) Future prospect of the business.

3
 Our future prospects are we want to be the first choice of customers and consumers in service
and frozen food industry in Terengganu and also in Malaysia. On the other hand, we will produce
the highest quality frozen food and will continuously improve all aspects of our business and
product. Besides, we also decided to expand our business into a few branches around Malaysia.
Lastly, we will create a quality standard in the service and frozen food industry by using the latest
equipment and technology to compete with other competitors.

i) Factors in selecting the proposed business.

The main factor why we choose to produce frozen food such as murtabak and roti boom is
we want to generate a profit since murtabak and roti boom is popular among Malaysian as the
main dish. Besides, frozen murtabak and roti boom are easy to serve because it does not require
much effort. This means you can keep the kitchen stocked with food without worrying that it will
go off and be wasted. As most people nowadays are living in a busy and hectic life, they are often
seeking for a product that can help them in ease their life. Besides, it is also long-lasting and easy
to keep. Our customer could enjoy eating the food anytime they want.

4
CHAPTER 2: PURPOSE FOR PREPARING BUSINESS PLAN

a) To apply loan.

The business plan shows the financial strength of the company, especially when applying for
loans and to convince the investors towards providing funds. The investor or financial institutions
will evaluate a company’s ability to handle more debt and, in some cases, equity financing. The
business plan documents the company’s cash flow requirements and provides a detailed
description of its assets, capitalization, and projected financial performance. The good business
plan will play an important role in the company to get their fund for financing the business
activities.

b) As a guideline for managing the proposed business.

This business plan is a guideline for the organization in setting, planning, managing, handling
and controlling our business for the day to day management, budget, financial forecast, strategies,
target market and even long-term goal. It is also as a master plan of an organization that necessary
to calculate the effect on running such business. A successful business leader knows that a well-
written business plan can provide day-to-day operational assistance. Organizations that stay
concentrated on their business plan have a higher chance of success; when using as a roadmap, it
can help business leaders stay focused on business growth, mission and organization’s goals.

c) To communicate ideas with stakeholders

A business plan is a communication tool that you can use to secure investment capital from
financial institutions or lenders. It can also be used to convince people to work for your enterprise,
to secure credit from suppliers, and to attract potential customers.

5
d) To allocate business resources effectively

The business plan plays a key role in allocating resources throughout a business so that the
company can meet the organization’s objectives. The company can use the business plan as a
roadmap to help the business leaders stay focused on business growth, mission and organization’s
objectives. For example, when a company are reviewing their business plan to cover the next
stages, it’s important to be clear on how they will allocate their resources to make their strategy
work. If a particular department in a company has been given a target, the business plan should
allocate enough resources to achieve it. These resources may already be available or may be
generated by future activity. This could mean, the company should recruit more office staff,
spending more on marketing or buying more supplies and equipment. The changes in the market
could mean that there are increased opportunities for a certain division. Maximize on this by
making sure they have enough resources to increase their activities.

e) To convince investor

6
CHAPTER 3: BUSINESS BACKGROUND

a) Company’s name : Pok Jaa’s Kitchen

b) Business address : 974, Jalan Institut Teknologi Mara, 23000 Kuala
Dungun Terengganu.
c) Correspondence E-mail address : pokjaaskitchen@gmail.com
d) Telephone number : 017-9648669
e) Form of business : Partnership
f) Main activities : Manufacturing and Selling
g) Date of commencement : 1st January 2019
h) Date of registration : 25 December 2018
i) Registration number : 002404512-M
j) Name of bank : Maybank
k) Bank account number : 13035020706074
l) Equity contribution (cash) : RM 90,424

Name Percentage (%) Contribution (RM)

Muhammad Ikhwan Izzuddin Bin 20 18,084.80
Khairuddin
Khairul Fahmi Bn Ahmad Mas Rusli 20 18,084.80
Noor Elya Nashiewa Bt Shabarudin 20 18,084.80
Eiman Amirah Bt Rozman 20 18,084.80
Nurul Shuhada Bt Sulaiman 20 18,084.80
Total 100% 90,424

7
CHAPTER 4: OWNER’S/PARTNER'S BACKGROUND
GENERAL MANAGER

a) Name of owner/partner : Muhammad Ikhwan Izzuddin bin Khairuddin

b) I/C number : 980805-11-5793
c) Permanent address : Lot Pt 15420 Kampung Padang Muar, Sungai
Tong, Setiu 21500 Bandar Permaisuri,
Terengganu
d) Correspondence address
(including website/e-
mail address) : ikhwanizuddin98@gmail.com
e) Telephone Number : 017-9648669
f) Date Of Birth : 05 August 1998
g) Age : 20 Years Old
h) Marital Status : Single
i) Academic Qualification : Diploma In Mechanical Engineering
j) Courses Attended : Mechanical Engineering
k) Skills : Excellent computer skill
l) Spoken Language : Malay And English
m) Written Language : Malay And English
n) Computer Literacy : Microsoft Office
o) Working Experiences : Factory worker
p) Present occupation : Student
q) Previous business experience : -

8
 OPERATION MANAGER

a) Name of owner/partner : Khairul Fahmi Bin Ahmad Mas Rusli

b) I/C number : 980624-11-5663
c) Permanent address : NO 82, Kampung Kuala Kejir, 21700 Kuala
Berang, Terengganu
d) Correspondence E-mail address :
e) Telephone Number : 0111-7996169
f) Date Of Birth : 24 June 1998
g) Age : 20 Years Old
h) Marital Status : Single
i) Academic qualification : Diploma In Mechanical Engineering
j) Courses attended : Mechanical Engineering
k) Skills : Able to solve problem in critical situation
l) Spoken Language : Malay And English
m) Written Language : Malay And English
n) Computer Literacy : Microsoft Office
o) Working Experiences : Worker at Sakan
p) Present Occupation : Student
q) Previous Business Experience : Sell raw chicken

9
 ADMINISTRATION MANAGER

a) Name of owner/partner : Noor Elya Nashiewa Bt Shabarudin

b) I/C number : 980718-11-5736
c) Permanent address : 2138, Taman Bukit Bayas Indah,21100,
Terengganu
d) Correspondence E-mail address : elyanashiewa98@gmail.com
e) Telephone number : 014-5435994
f) Date of birth : 18 July 1998
g) Age : 20 Years Old
h) Marital Status : Single
r) Academic Qualification : Diploma In Mechanical Engineering
i) Courses Attended : Mechanical Engineering
j) Skills : Good in management skill
k) Spoken Language : Malay And English
l) Written Language : Malay And English
m) Computer Literacy : Microsoft Office
n) Working Experiences :-
o) Present Occupation : Student
p) Previous Business Experience : Selling Snacks In College

10
 MARKETING MANAGER

a) Name Of Owner/Partner : Eiman Amirah Bt Rozman

b) I/C Number : 980327-11-5712
c) Permanent Address :10, Kg Nasi Dingin 21700 Kuala Berang
Terengganu
d) Correspondence Email Address : eiya2703@gmail.com
e) Telephone Number : 016-6256126
f) Date Of Birth : 27 March 1998
g) Age : 20 Years Old
h) Marital Status : Single
s) Academic Qualification : Diploma In Mechanical Engineering
i) Courses Attended : Mechanical Engineering
j) Skills : Good in Communication
k) Spoken Language : Malay, English And Arabic
l) Written Language : Malay, English And Arabic
m) Computer Literacy : Microsoft Office
n) Working Experiences :-
o) Present Occupation : Student
p) Previous Business Experience : Dropship for handsock and drink business

11
 FINANCIAL MANAGER

a) Name of owner/partner : Nurul Shuhada Bt Sulaiman

b) I/C Number : 981013-11-5140
c) Permanent Address :1058, Lorong Senandong Kg Saujana 22110
Setiu Terengganu
d) Correspondence Address (Including Website/e-Mail Address):
adashuhada820@Gmail.Com
e) Telephone Number : 014-8321672
f) Date Of Birth : 13 October 1998
g) Age : 20
h) Marital Status : Single
i) Academic Qualification : Diploma In Mechanical Engineering
j) Courses Attended : Mechanical Engineering
k) Skills : Good in financial management
l) Spoken Language : Malay And English
m) Written Language : Malay And English
n) Computer Literacy : Microsoft Office
o) Working Experiences :-
p) Present Occupation : Student
q) Previous Business Experience : Selling Snacks In College

12
CHAPTER 5: LOCATION OF THE BUSINESS
Physical location of the project

Figure 1: Map of our location

The location of our premise is stated in the map which is at 973, Jalan Institut Teknologi
Mara, 23000 Kuala Dungun, Terengganu. It is located adjacent to the main shop in the city centre
such as Watsons, My Ria and other designated premises. UiTM Dungun’s student itself boasting
a population 6,000 of people and Politeknik consist of 5,000 of the student.

Besides, it is located in the city centre of Dungun which mean that there is going to be a lot
of people visiting the city centre to get their stuff and some of the people may stop at our shop
to rest and eat. Beside our premise is Watsons and the other side is Pasar Raya Ku. There is
Kedai Kek Sweden near the premise which might be an attraction to the people.

The premise is a 2800 ft2 Shop-Office within the excellent condition. The rental cost is
RM3500. Moreover, we were given a permission to renovate the shop. The renovation budget
is about RM4 000.

The premise has all the basic amenities such as water, electricity, telephone lines, and
internet.

13
Figure 2: Premise of Pok Jaa’s Kitchen

14
CHAPTER 6 : MARKETING PLAN

Marketing objectives set out what a business wants to achieve from its marketing
activities. They need to be consistent with overall aims and objectives of the business. They also
provide an important focus for the marketing team.

Pok Jaa’s Kitchen is a business involving roti canai frozen located in Kuala Dungun. Pok
Jaa’s Kitchen has its own uniqueness and strength of product and services as it has small size roti
canai. We plan to build Pok Jaa’s Kitchen in Kuala Dungun because it is strategic location.

a) PRODUCTS OR SERVICES DESCRIPTION

TYPES OF
SELLING PRICE PER
PRODUCTS/SERVI COST PRICE PER PACKET (RM)
PACKET (RM)
CES
Canai boom 4.50 6.00( 3 unit)
Murtabak 4.50 6.00(3 unit)

b) TARGET MARKET

MARKET
TARGET MARKET LOCATION
SEGMENTATION
GEOGRAPHIC DUNGUN
Gender – male and female
Income – low and high income
Occupation – Family, Students,
Workers, individual KUALA DUNGUN
DEMOGRAPHIC
Races – Malay, Chinese, Indian and
others

15
 c) COMPETITORS

NAMA &
STRENGTHS WEAKNESS
ADDRESS

 Limited space
 Reasonable price
Roti canai gopa  High calories food
 Strategic location
 Bad gravy taste
Kakyah roti canai  Well- known
 Do not provide delivery
sixmok204  Good texture
strategy
Roti canai Dee  Affordable price  High calories food
 A lot of parking space  Lack of dine space

Warung Haji Man  Strategic marketing  Limited space

(roti canai)  Good service  Do not provide delivery
strategy

d) MARKET SIZE

POPULATION 60,000
TARGET MARKET 60,000 x 10%

Market size (canai boom) = 6000 x RM6.00 per packet x 1 packet x 4 times per month x 12
months

= RM 1728 000

Market size (murtabak) = 6000 x RM6.00 per packet x 1 packet x 4 times per month x
12 months

= RM 1728 000

Total market size = RM 1728 000 + RM 1728 000= RM 3456 000

16
 e) MARKET SHARE

BEFORE ENTERING THE AFTER ENTERING THE MARKET

MARKET (YEAR) (YEAR)

NAME

PERCENTAGE VALUE (RM) PERCENTAGE VALUE (RM)

(%) (%)

20 691 200.00 17.5 604 800.00

Kakyah Roti 35 1 209 600.00 32.5 1 123 200.00

Canai
Sixmok204
Roti Canai Dee 25 864 000.00 22.5 777 600.00

Warung Haji 20 691 200.00 17.5 604 800.00

Man (Roti
Canai)
Pok Jaa’s - - 10 345 600.00
Kitchen
100 3 456 000.00 100 3 456 000.00
TOTAL

17
 BEFORE ENTERING THE MARKET (YEAR)

20% 20%

Roti Canai Gopa

Kakyah Roti Canai Sixmok204
Roti Canai Dee
Warung Haji Man (Roti Canai)
25%

35%

AFTER ENTERING MARKET (YEAR)

10%
17.50%
Roti Canai Gopa
17.50% Kakyah Roti Canai Sixmok204
Roti Canai Dee
Warung Haji Man (Roti Canai)
32.50% Pok Jaa's Kitchen
22.50%

18
f) SALES FORECAST

PERCENTAGE SALES FORECAST REASONS

YEAR MONTH
(%) (RM)

3 ENTERING NEW
1 1 10 368.00
MARKET

2 5 17 280.00

3 7.5 25920. 00

4 8.5 29 376.00

5 7.5 25920. 00 FASTING MONTH

6 11 38 016.00 EID MONTH

7 10 34 560.00

8 8 27 648.00

9 8.5 29 376.00

10 9 31 104.00

11 10 34 560.00 SCHOOL HOLIDAY

12 12 41472.00 SCHOOL HOLIDAY

TOTAL (RM) 100 345 600.00

2 TOTAL (RM) 2 352 512.00

3 TOTAL (RM) 4 366 612.48

19
g) MARKETING MIX

i. PRODUCT OR SERVICE STRATEGY

Our product can be keep in refrigerator for a long time and easy to serve. Next, for the
packaging we have three units per packet. Our product differentiation is we have frozen roti
canai and it is unique because it is served in small shapes. Our tagline is “one thousands
flavour in one place”.

ii. PRICE STRATEGY

- Affordable price
- Cost pricing

iii. PLACE/DISTRIBUTION STRATEGY

We choose a strategic location which is is located in 973, Jalan Institut Teknologi

Mara, 23000 Kuala Dungun, Terengganu. We chose this place because there will be a lot
of students, workers and family will come to our stall as our shop is located in Kuala
Dungun.

20
iv. PROMOTION STRATEGY
1. Advertising

A tool used to communicate with the end-users of the product or service being offered :

- Business card

POK JAA’S KITCHEN

+601 7964 8669

+601 4832 1672

973, Jalan Institut Teknologi Mara, 23000

Kuala Dungun, Terengganu
Business Hours: 9.00 a.m. – 6.00p.m.

- Brochures - distribute the brochures to the citizens at the hypermarket nearby and to the
public.

2. Sales promotion
- Sales promotion is the process of persuading a potential customer to buy the
product. Sales promotion is designed to be used as a short-term tactic to boost sales – it
is rarely suitable as a method of building long-term customer loyalty. Some sales
promotions are aimed at consumers.
- Give promotion to regular customer
- Give discount one a year

3. Public relations & publicity

You'll use all forms of media and communication to build, maintain and manage the
reputation of your clients.
- Whatsapp ( +60 17 964 8669)
- Facebook (Pok jaa’s Kitchen)
- Instagram (Pok Jaa’s Kitchen)

21
h) SCHEDULE OF MARKETING BUDGET

ITEMS FIXED ASSETS MONTHLY OTHER EXPENSES

EXPENSES (RM) EXPENSES (RM) (RM)

Signboard 2000.00

Banners 300.00

Business card 80.00

Brochures 200.00

TOTAL (RM) 2000.00 0 580.00

GRAND RM 2580.00

TOTAL

22
CHAPTER 7: OPERATIONS PLAN

a) Process flow chart

 At the store

Find the raw Use the raw

Pack the finished
material needed to material to make
product
make the product the product

Distribute the
Froze the product
product

 Cash on delivery

Receive order from Pack and prepare the order

costumer from the costumer

Receive the order to the Deliver the product to the

costumer costumer location

23
b) Operation process
 Murtabak

To make the fillet, Mix the cutted garlic Pour 40gm of

cut the garlic and and onion with egg in grinded beef/chicken
onion into small cube a bowl into the mix

Put the flour, eggs Add some curry

For the base, mix the
and evaporated milk powder and salts to
salts into the water
into the mixer add flavours

When the dough

Add the saltwater
finished, put the
Turn on the mixer into the mixer
dough into the dough
gradually
divider

Oil the kneading Divided dough must

The dough was then
space and flatten one be kneaded with
flip a couple of times
of the divided dough hands to produce the
until paper thin
using your palm base

Turn the thin dough

Put the fillet on the
into a square by
thin dough
folding it edge

24
 Roti Boom

For the base, mix Put the flour, eggs

the salts into the and evaporated Turn on the mixer
water milk into the mixer

Divided dough must When the dough

Add the saltwater
be kneaded with finished, put the
into the mixer
hands to produce dough into the
gradually
the base dough divider

Oil the kneading Put 45g-50g

The dough was
space and flatten coconut jam on the
then flip a couple of
one of the divided thin dough and
times until paper
dough using your spread around the
thin
palm dough

Turn the thin dough

into a square by
folding it edge

25
c) Business and operation hour

Operation hours 8am-12am

Business hours 9am-6pm

d) Production planning
i. Sales/Year
ii. No. of output/month
*price per unit =
iii. Daily output

26
 e) Materials/stocks requirement
Table 7: List of materials/stocks

Types of Price per Quantity Total price Supplier

materials/stocks unit (RM) (average per (RM)
month)
Grade C Chicken 9.50 30 285.00 Ria Mart
egg
Anchor Cap 2.30 50 115.00 Ria Mart
Sauh Tepung
Gandum (1kg)
Carnation 139.95 8 1119.6 Shopee.com
Evaporated
Creamer 390g
Garam Halus 0.90 15 13.50 Ria Mart
Pure Dry
Vacuum Salt
450g
Ramly Minced 8.10 20 16.20 Ria Mart
Beef 400g
Yeo,s Coconut 6.40 30 192.00 Ria Mart
jam 480g/can
Ramly 2 Minced 8.50 20 170.00 Ria Mart
Chicken 400g
Baba’s Meat 18.69 5 93.45 Ria Mart
Curry Powder
1kg

Saji Cooking Oil 22.80 2 45.60 Ria Mart

5kg
Garlic 1kg 3.40 10 34.00 Ria Mart
Red Onion 1kg 1.70 10 17.00 Ria Mart
Plastic wrapper
2kg/pack 19.00 15 285.00 malaysiafoodpackagings.com
Box packaging 186.00 20 3720.00 FoodABox
Grand Total 6106.35

*Carnation Evaporated Creamer 390g (1 Carton x 48can)

Egg (30pcs x 9.5)
Box (1 carton x 600 pcs)

f) Forecasted acquisitions of stocks:

27
Year Month Stocks acquisition (RM) Reasons/seasons

1 1 6106.35 Entering new market

2 6500.00 -

3 6400.00 -

4 6300.00 -

5 6200.00 Ramadhan

6 6900.00 Syawal

7 6500.00 -

8 6300.00 -

9 6400.00 -

10 6400.00 -

11 6600.00 School Holiday

12 6700.00 School Holiday

Total (RM) 77306.35

2 Total (RM) 78000.00

3 Total (RM) 79000.00

28
 g) List of machines and equipment:

Items Price per unit Quantity Total Price Supplier

(RM) (RM)
Mixer 3400.00 1 3400.00 Mudah.my
Dough Divider 4000.00 1 4000.00 Mudah.my
Freezer 648.80 2 1297.60 Lazada.com
Bowl 3.80 10 38.00 ECO
Spoon 3.10 5 15.50 MR. DIY
Packaging 800.00 1 800.00 Alibaba.com
Machine
Knife 2.55 3 7.65 MR. DIY
Scissor 2.15 3 6.45 MR. DIY
Gas 76.60 2 153.20
Cauldron 110.00 4 440.00 Mudah.my
Fridge 2 400 1 2 400.00 Mudah.my

h) Operations layout

29
i) License, permits and regulations

30
 j) Schedule of operations budget

Monthly expenses Other expenses

Items Fixed assets (RM)
(RM) (RM)

Machines &
12558.4
equipments

Raw material 6106.35

Vehicle 14000.00

240

Total 26558.4 3050.35

Grand Total

31
CHAPTER 8: ADMINISTRATION PLAN

a) Introduction

VISSION

Our vision is to become another one of the bumiputra company that produce the highest standard of quality
for our products be TOP OF THE LIST in our consumers’ choice of products become the world’s leading
consumer company for Halal frozen foods products & services and bring our brand into the international
arena.

Pok Jaa Roti Canai Enterprise will strive in creating an unique frozen food in terms of their savory ,
shape and taste that will make it becomes number 1 choice for all people in the world .

MISSION

Our mission is to be a one stop Halal frozen food solutions provider, locally to overseas manufacturers as
well as to cover every step of food transportation and distribution to customers’ door. Besides , to help
married women that does not have time to cook and

OBJECTIVES

Our objectives are to enter local and international food industry in term of frozen food.and to promote
frozen food in households . Beside that , we want to create a job opportunity especially to youth and
expand the business to another level .

32
b) Organization chart

General Manager

Muhammad Ikhwan
Izzuddin Bin Khairuddin

Marketing Operation Administration Financial

Manager Manager Manager Manager

Eiman Amirah Khairul Fahmi Bin Noor Elya Nashiewa Nurul Shuhada Bt
Bt Rozman Ahmad Mas Rusli Bt Shabarudin Sulaiman

33
 c) Manpower planning

Table 11 : Position and the number of staff

Position Number of staff

General Manager 1
Marketing Manager 1
Operating Manager 1
Administration Manager 1
Financial Manager 1
Staff 5
Total 10

34
Schedule of task and responsibilities

Table 12 : Schedule of task and responsibilities

Position Main tasks

 Managing the partners and the managers in
order to achieve the company’s vision,
mission and objectives.
 The ability to make decision as it will affect
General Manager
the company.
 To be accountable for the overall
perfomance of the business .

 Manage financial and account activities of

company .
 Always be careful and check the company
Financial Manager
account to avoid cheating.
 Make sure the forecast about the sales
revenue at weekly and monthly.

 Responsibility with management and

general administration of the company
 Make sure all the workers get their right
Administration Manager such as bonus scheme , insurance, KWSP
and PERKESO.
 Make sure the company operates effectively
.
 Observe the staffs perfomances
 Make sure the cleanliness of the working
Operating Manager station.
 Control the quality of the food and the
customer service.

 Develop marketing strategies to achieve

required target.
 Seek opportunity to enter new market in
Marketing Manager
order to expand the business.
 Research on the current trend and current
demand

35
 To run the daily operation

Staff I. Serve customers

II. Delivering food
III. Making product

Schedule of remuneration

Table 13 : Remuneration

Monthly EPF
No. of SOCSO Total
Position salary contributions (
staff (RM) (RM)
(RM) RM ) 13%

General Manager 1 1500 195 25.35 1720.35

Marketing Manager 1 1300 169 21.85 1490.85

Operating Manager 1 1300 169 21.85 1490.85

Administration
1 1300 169 21.85 1490.85
Manager

Financial Manager 1 1300 169 21.85 1490.85

Staff 5 990 130 16.65 5683.25

Grand Total : 13 367

36
d) List of office equipment
Table 14 : List of office furniture , fittings and equipment
Price per Total price
Item Quantity Supplier
unit (RM) (RM)
Office table 130 6 780 IKEA
Sofa set 899 1 899 IKEA
Computer 1200 6 7200 COURTS

Office chair 135 10 1350 IKEA

Cabinet 300 1 300 IKEA

Toilet sink 120 1 120 IKEA

Office phone 65 2 130 COURTS

Plates set 10 2 20 IKEA

Toilet sink 115 1 115 IKEA
Toilet bowl 320 1 320 IKEA
Mirror 16 1 16 IKEA
Meeting table set 1800 1 1800 IKEA

Cashier counter 599 1 599 LAZADA

Table 130 6 780 IKEA

Printer 450 2 900 SENHENG

Floor lamp 35 140 IKEA

4
White board 200 1 200 LAZADA

Projector 300 1 300 SENHENG

Total 15 969

37
 Table 15 : List of office supplies and stationaries
Price per Total price
Item Quantity Supplier
unit (RM) (RM(
File 3.20 6 19.20 PUSTAKA SERI INTAN
A4 paper 56 2 112 PUSTAKA SERI INTAN
Digital watch 30.90 3 92.70 IKEA
Printer ink 39.10 4 156.4 PUSTAKA SERI INTAN
Pen 1.20 10 12 PUSTAKA SERI INTAN
Pencil 1 10 10 PUSTAKA SERI INTAN
Stapler 10.80 4 43.20 PUSTAKA SERI INTAN
Scissors 6.90 3 20.70 PUSTAKA SERI INTAN
Marker pen 3.40 10 34 PUSTAKA SERI INTAN
Puncher 10.90 3 32.70 PUSTAKA SERI INTAN
Calculator 55.90 4 223.60 PUSTAKA SERI INTAN
Feather duster 3.50 3 10.50 IKEA
Vase 6.50 5 32.50 IKEA
Total 799.50

e) Office layout

38
f) Schedule of administration budget

Table 16 : Administration budget

Fixed
Monthly Other expenses
Items assets
expenses (RM) (RM)
(RM)
Office furnitures,
15969
fittings and equipment
Office supplies and
799.50
stationaries
Salaries 13 367
Rent 3500
Road tax 100
Renovation 4000
Fire extinguisher 150
Utilities 350
Fuel 250
Total : 16768.5 18639.5 4250
Grand total : 39657

39
CHAPTER 9: FINANCIAL PLAN
i. Menu

Pok Jaa's Kitchen

Select Language/Pilih Bahasa Form of Business

English Private Limited Company

Malay Sole-Proprietorship/Others

Planning Period Nature of Business

3 Years Manufacturing

5 Years Trading/Distribution
Service

Start Year of Projection Start Month of Projection

2018 January
2019 February

40
ii. CAPEX

Capital Expenditure

Estimated Economic Life

Types of Fixed Assets Estimated Cost (RM)
(years)

Administrative/Organisation

Land & Building

Office furnitures, fittings, and equipment 15,969 5

Office supplies and stationaries 800 5

Sales/Marketing

Signboard 1,500 5

Operations/Technical

Machine and equipment 12,558 5

Vehicle 14,000 5

Total 44,827

41
iii. WCAPITAL

Pre-Operating & Working Capital Projections

Pre-Operating & Incorporation Costs (one-off) RM
Development cost 200
Business incorporation 100
Deposit (rent, utilities, etc.) 120
Other pre-operating & incorporation costs 290
Sales & Marketing Costs (monthly)

General & Administrative Costs (monthly)

Utilities 350
Rent 3,500
fuel 250
Salaries, Wages, EPF & SOCSO 13,367

Operations & Technical Costs (monthly)

Purchase of Raw Materials/Goods 6,106
Carriage Inwards
Salaries, Wages, EPF & SOCSO

Other Ex penditure (annually)

General & Administrative Costs 4,250
Sales & Marketing Costs 580
Operations & Technical Costs 240
Total Pre-Operations & Working Capital Ex penditure 29,353

Annual Increase in Working Capital (if any)

Year 2 2%
Year 3 3%
0%
0%

Tax Rates
Year 1 25%
Year 2 25%
Year 3 25%
25%
25%

42
iv. SALES & PURCHASES

Sales & Purchase Projections

Sales Projections RM Purchase Projections RM

January 2019 10,368 January 2019 6,106
February 2019 17,280 February 2019 6,500
March 2019 25,920 March 2019 6,400
April 2019 29,376 April 2019 6,300
May 2019 25,920 May 2019 6,200
June 2019 38,016 June 2019 6,900
July 2019 34,560 July 2019 6,500
August 2019 27,648 August 2019 6,300
September 2019 29,376 September 2019 6,400
October 2019 31,104 October 2019 6,400
November 2019 34,560 November 2019 6,600
December 2019 41,472 December 2019 6,700
Total 2019 345,600 Total 2019 77,306
Total 2020 352,512 Total 2020 78,000
Total 2021 366,612 Total 2021 79,000

Sales Collections Purchase Payments

In the month of sales 100% In the month of purchase 100%
One month after sales 0% One month after purchase 0%
Two months after sales 0% Two months after purchase 0%

Ending Inventory of Raw Materials RM Ending Inventory of Finished Goods RM

End of 2019 150 End of 2019 205
End of 2020 105 End of 2020 150
End of 2021 92 End of 2021 100

43
v. PROJECT COST

Project Implementation Cost

Capital Ex penditure Cost Sources of Financing

Land & Building Cash
Office furnitures, fittings, and equipment 15,969 Loan
Office supplies and stationaries 800 Cash
Cash
Cash
Signboard 1,500 Cash
Cash
Cash
Cash
Machine and equipment 12,558 Loan
Vehicle 14,000 Loan
Cash
Cash
Working Capital 3 months
Sales & Marketing Costs (monthly) - Cash
General & Administrative Costs (monthly) 52,401 Cash
Operations & Technical Costs (monthly) 18,318 Cash
Pre-Operating & Incorporation Costs (one-off) 710 Cash
Other Ex penditure (annually) 5,070 Cash
Provision for Contingencies 10% 11,626 Cash
TOTAL 132,951

44
vi. FINANCING

Sources of Project Financing

Ow n Contributions
Capital Expenditure Cost Loan Hire-Purchase
Cash Existing F. Assets
Land & Building -
Office furnitures, fittings, and equipment 15,969 15,969
Office supplies and stationaries 800 800
-
-
Signboard 1,500 1,500
-
-
-
Machine and equipment 12,558 12,558
Vehicle 14,000 14,000
-
-
Working Capital
Sales & Marketing Costs (monthly) -
General & Administrative Costs (monthly) 52,401 52,401
Operations & Technical Costs (monthly) 18,318 18,318
Pre-Operating & Incorporation Costs (one-off) 710 710
Other Expenditure (annually) 5,070 5,070
Provision for Contingencies 11,626 11,626
TOTAL 132,951 90,424 42,527

Proposed Terms of Loan (if required) Proposed Terms of Hire-Purchase (if required)

Interest rate 5% Interest rate 5%

Loan tenure (years) 10 Tenure (years) 5

45
vii. LOAN SCHEDULE

LOAN AMORTIZATION SCHEDULE

Amount (RM) 42,527

Interest Rate 5%

Duration (yrs) 10

Method Annual Rest

Instalment Payments
Year Principal Balance
Principal Interest Annual Payments

- - - 42,527

1 3,381 2,126 5,507 39,146

2 3,550 1,957 5,507 35,596

3 3,728 1,780 5,507 31,868

4 3,914 1,593 5,507 27,954

5 4,110 1,398 5,507 23,844

6 4,315 1,192 5,507 19,529

7 4,531 976 5,507 14,998

8 4,758 750 5,507 10,241

9 4,995 512 5,507 5,245

10 5,245 262 5,507 0

11 0 0 0 0

12 0 0 0 0

13 0 0 0 0

14 0 0 0 0

15 0 0 0 0

16 0 0 0 0

17 0 0 0 0

18 0 0 0 0

19 0 0 0 0

46
20 0 0 0 0

47
viii. C.FLOW

48
ix. INCOME
Years 2019 2020 2021

Sales 345,600 352,512 366,612

Less: Cost of Sales (Notes 1 & 2) 82,263 83,412 84,375 #VALUE! #VALUE!
Gross Profit 263,337 269,100 282,238 #VALUE! #VALUE!

Less: Expenditure
Pre-Operating & Incorporation Expenditure 590
General & Administrative Expenditure 209,604 213,796 220,210
Sales & Marketing Expenditure

Other Expenditure 5,070 5,171 5,327

Interest on Hire-Purchase
Interest on Loan 2,126 1,957 1,780
Depreciation of Fixed Assets 3,654 3,654 3,654
Total Expenditure 221,044 224,578 230,970
Net Income Before Tax 42,293 44,522 51,268 #VALUE! #VALUE!

Tax 0 0 0 #VALUE! #VALUE!

Net Income After Tax 42,293 44,522 51,268 #VALUE! #VALUE!

Accumulated Net Income 42,293 86,815 138,083 #VALUE! #VALUE!

Not e 1
Cost of Sales
Opening Inventory of Finished Goods 0 205 150
Add: Total Production Cost (Note 2) 82,468 83,357 84,325
0
Less: Ending Inventory 205 150 100
82,263 83,412 84,375 #VALUE! #VALUE!

Not e 2
Raw Materials
Opening Inventory 0 150 105
Add: Current Year Purchases 77,306 78,000 79,000
Add: Carriage Inwards
Less: Ending Inventory 150 105 92
Raw Materials Used 77,156 78,045 79,013 #VALUE! #VALUE!

Labour
Salaries, Wages, EPF & SOCSO

Factory Overhead
Depreciation of Fixed assets (Operations) 5,312 5,312 5,312

Total Factory Overhead 5,312 5,312 5,312

Total Production Cost 82,468 83,357 84,325 #VALUE! #VALUE!

49
 Total
SUMMARY Total Sales Expenditure Net Income

2019 345,600 221,044 42,293

2020 352,512 224,578 44,522

2021 366,612 230,970 51,268

50
x. BAL.SHEET

2019 2020 2021

ASSETS

Non-Current Assets (Book Value)

Land & Building

Other Fixed Assets 35,861 26,896 17,931

Other Assets

Deposit 120 120 120

35,981 27,016 18,051

Current Assets

Inventory of Raw
Materials 150 105 92

Inventory of Finished
Goods 205 150 100

Accounts Receivable

Cash Balance 135,527 185,564 242,133

135,882 185,819 242,325

TOTAL ASSETS 171,863 212,835 260,375

Owners' Equity

Capital 90,424 90,424 90,424

Accumulated Income 42,293 86,815 138,083 #VALUE! #VALUE!

132,717 177,239 228,507 #VALUE! #VALUE!

Long-Term Liabilities

Loan Balance 39,146 35,596 31,868

Hire-Purchase Balance #VALUE! #VALUE!

39,146 35,596 31,868 #VALUE! #VALUE!

Current Liabilities

Accounts Payable

TOTAL EQUITY & LIABILITIES 171,863 212,835 260,375 #VALUE! #VALUE!

51
 Total
SUMMARY Total Assets Total Equity
Liabilities

2019 171,863 39,146 132,717

2020 212,835 35,596 177,239

2021 260,375 31,868 228,507

52
FINANCIAL PERFORMANCE

Financial Ratio Analysis 2019 2020 2021 2022 2023

Main Menu

Pro-forma Cash Flow

LIQUIDITY Statement

Pro-forma Income
Current Ratio NA NA NA #VALUE! #VALUE! Statement

Quick Ratio (Acid Test) NA NA NA #VALUE! #VALUE! Pro-forma Balance Sheet

Financial Performance

EFFICIENCY

Receivable Turnover NA NA NA #VALUE! #VALUE!

Inventory Turnover 463 654 879 #VALUE! #VALUE!

PROFITABILITY PAYBACK PERIOD FOR

Gross Profit Margin 76.20% 76.34% 76.99% #VALUE! #VALUE! START-UP FUND

Net Profit Margin 12.24% 12.63% 13.98% #VALUE! #VALUE!

Return on Assets 24.61% 20.92% 19.69% #VALUE! #VALUE! 2 - 3 years

Return on Equity 31.87% 25.12% 22.44% #VALUE! #VALUE!

SOLVENCY

Debt to Equity 29.50% 20.08% 13.95% #VALUE! #VALUE!

Debt to Assets 22.78% 16.72% 12.24% #VALUE! #VALUE!

Time Interest Earned 19 22 28 #VALUE! #VALUE! INTERNAL RATE OF

RETURN (IRR)

Break-even Analysis 2019 2020 2021

11%
Total projected sales(RM) 345,600 352,512
366,612

53
Total variable costs (cost of
82,263 83,412 84,375 #VALUE! #VALUE!
sales)

Contribution margin 263,337 269,100 #VALUE! #VALUE!

282,238

Contribution margin ratio 76% 76% 77% #VALUE! #VALUE!

Fixed costs 221,044 224,578

230,970

TIME TO BREAK-EVEN
Total costs 303,307 307,990 #VALUE! #VALUE!
315,345

Net Profit 42,293 44,522 51,268 #VALUE! #VALUE!

Break-even sales 290,095 294,190 #VALUE! #VALUE!

300,018
Less than 1 year
Percentage of break-even to
84% 83% 82% #VALUE! #VALUE!
sales

54
55
56
57
CHAPTER 10 : CONCLUSION

We are grateful to finish this business plan. We have gone through lots of new experiences
and it is very beneficial for all of us in participating in this business. We hope that our business
will be progressed smoothly in the future.

Our target is that we want to achieve high profit in the involvement of this business even
though there are many rivals exist. Unfortunately, with the good cooperation with all the
subordinates we manage to compete with the rivals as fair and square. We also hope that with our
dedication and hard work, we will achieve our vision to become the world’s leading consumer
company for Halal frozen foods products & services and bring our brand into the international
arena.

Before that, we should also shows our effectiveness in doing our job and to make sure that
our product will be available in area Dungun and also in Malaysia. In addition, we know that
mutabak and roti boom industry is not familiar nowadays. We want to make the new generation
aware of the existence of this food. Besides that, we hope can produce the great mutabak and roti
boom that no one can match with our product. We will provide full responsibility and
commitment; there is no doubt that we will achieve all these things. We are also encouraged to
take any chance that directly or indirectly in order to increase our business performance in the
future undertakings

58
REFERENCES

 Fliphtml5com. 2018. Fliphtml5com. [Online]. [23 October 2018]. Available from:

http://fliphtml5.com/qprz/gzll/basic
 Fliphtml5com. 2018. Fliphtml5com. [Online]. [23 October 2018]. Available from:
http://fliphtml5.com/qprz/tavm/basic
 Slidesharenet. 2018. Slidesharenet. [Online]. [23 October 2018]. Available from:
https://www.slideshare.net/AliaNajiha1/ent300-business-proposal
 Marketresearchcom. 2018. Marketresearchcom. [Online]. [23 October 2018]. Available
from: https://www.marketresearch.com/Food-Beverage-c84/Food-c167/Frozen-Food-c494/
 Encyclopediacom. 2018. Encyclopediacom. [Online]. [23 October 2018]. Available from:
https://www.encyclopedia.com/sports-and-everyday-life/food-and-drink/food-and-
cooking/frozen-foods-industry
 Wiltshirefarmfoodscom. 2018. Wiltshirefarmfoodscom. [Online]. [23 October 2018].
Available from: https://www.wiltshirefarmfoods.com/blog/the-four-benefits-of-frozen-food
 Ssmcommy. 2018. Ssmcommy. [Online]. [23 October 2018]. Available from:
http://www.ssm.com.my/Pages/Services/Registration-of-Business-(ROB)/Forms/Borang
A_0.pdf
 Academiaedu. 2018. Academiaedu. [Online]. [23 October 2018]. Available from:
http://www.academia.edu/11314839/ENT300_-
_Business_Plan_Report_Platanos_Enterprise_2014_

59