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    Elements of A Brochure

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    Tewodros2014
    Elements of a brochure

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    © All Rights Reserved
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    Elements of A Brochure

    Uploaded by

    Tewodros2014
    207 views3 pages
    Elements of a brochure

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    Elements of a Brochure

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    © © All Rights Reserved

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    DOCX, PDF, TXT or read online from Scribd

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    Elements of a brochure

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    207 views3 pages

    Elements of A Brochure

    Uploaded by

    Tewodros2014
    Elements of a brochure

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    Elements of a Brochure: What Makes an Effective

    Brochure?
    Alignments:

    Grade Levels

    Related Academic Standards

    Assessment Anchors

    Eligible Content

    Big Ideas

    Concepts

    Competencies

    Objectives

    In this unit, students learn the elements of a brochure. Students will:

     recognize the components of a brochure.


     examine the qualities of an effective brochure.
     evaluate published brochures based on the criteria of what makes an effective brochure.
     understand the purpose of and use text features in informational writing.
     demonstrate command of the conventions of standard English grammar, usage,
    capitalization, punctuation, and spelling.

    Essential Questions

     What makes clear and effective writing?


     Why do writers write? What is the purpose?
     Who is the audience? What will work best for the audience?
     How do grammar and the conventions of language influence spoken and written
    communication?
     How does one best present findings?
     What does a reader look for and how can s/he find it?
    Vocabulary

     Advertisement: The public announcement of something such as a product, service,


    business, or event to get people interested in it.
     Audience: The intended readers of a particular piece of writing.
     Article: A special adjective: a, an, the.
     Brochure: A small booklet or pamphlet, often containing event, location, or product
    information.
     Coordinating Conjunction: A conjunction that connects equal parts: and, but, or, nor,
    so, yet.
     Informational Text: Text that gives factual information about any topic.
     Preposition: A word that shows position or direction: by, of, in, at, on, up, to, out, for,
    off.
     Purpose: The reason or reasons that a person creates a piece of writing. The eleven
    different types of purpose include to express (or voice), to describe, to explore/learn, to
    entertain, to inform, to explain, to argue, to persuade, to evaluate (or judge), to problem
    solve, and to mediate (or settle differences). Writers often combine purposes within a
    piece of writing.
     Text Features: The parts of printed items that help the reader find and learn information
    easily: print features, organizational aids, graphic aids, and pictures/illustrations.

    Duration

    45–90 minutes/1–2 class periods

    Prerequisite Skills

    Materials

     a collection of brochures for various tourist attractions around the world. A travel agency
    would be a good place to find these brochures. Hotels and motels also have a large
    assortment of travel brochures. You may also find brochures online.
     science or social studies text or other informational material to model text features
     scrap paper
     chart paper
     markers
     Text Features handout (LW-3-1-2_Text Features.docx), one copy per student
     The 5 Ws worksheet (LW-3-1-2_The 5 Ws.doc), two copies per student
     Six Flags® brochure found at www.themeparkbrochures.net/2008/sfft2008.html or
    Knoebels Camping brochure (LW-3-1-2_CampBro2010.pdf)
    Related Unit and Lesson Plans

    Informational Writing
    • Establishing Purpose: Why Write a Brochure?
    • The Writing Process: How to Write a Brochure

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