1

Reliability and Validity

Since this survey is a learning tool used in OJT program of

B.B.A., rather than a research tool, it has not been formally
checked for reliability or validity. However, since I have received
feedback from various sources and have been updated numerous
times, I believe it to be a fairly accurate tool.

- GOVINDA KADVE

2
 -: Declaration :-

I Mr. GOVINDA KADVE S/O Shri CHAITYA KADVE hereby declare that this
project report title “RECRUITMENT AND SELECTION AT AXIS BANK LTD” is an
authentic work done by me as complementary part of B.B.A. program. It is not
a duplicate work of readymade assignment of others.

On being proved so I myself will be liable for consequences.

GOVINDA KADVE
(B.B.A. VI SEM.)

ROLL NO.:- 171840601

MO.NO. :-8964001060

3
 BONAFIDE CERTIFICATE

This is to certify that the summer internship project titled

“RECRUITMENT AND SELECTION PROCESS” in special reference to AXIS
BANK LTD,MULTAI is bona fide work of GOVINDA KADVE is original and has
been done under my supervision in fulfillment of the requirement for the
award of B.B.A. for the period of the month.

This report neither full nor in part has ever before been submitted
for awarding of any degree of either this university or any other university. I
am pleased to say that his performance during the period was extremely
satisfactory.

FACULTY GUIDE

4
 PREFACE

Human resource is an important corporate asset and the overall performance of company
depends on the way it is put to use. In order to realize company objectives, it is essential to
recruit people with requisite skills, qualification and experience. While doing so we need to
keep present and future requirements of company in mind.

Successful recruitment methods include a thorough analysis of the job and the labour
market conditions. Recruitment is almost central to any management process and failure in
recruitment can create difficulties for any company including an adverse effect on its
profitability and inappropriate levels of staffing or skills. Inadequate recruitment can lead
to labour shortages, or problems in management decision making.

Recruitment is however not just a simple selection process but also requires management
decision making and extensive planning to employ the most suitable manpower.
Competition among business organisations for recruiting the best potential has increased
focus on innovation, and management decision making and the selectors aim to recruit only
the best candidates who would suit the corporate culture, ethics and climate specific to the
organisation.

The process of recruitment does not however end with application and selection of the
right people but involves maintaining and retaining the employees chosen. Despite a well
drawn plan on recruitment and selection and involvement of qualified management team,
recruitment processes followed by companies can face significant obstacles in
implementation. Theories of HRM may provide insights on the best approaches to
recruitment although companies will have to use their in house management skills to apply
generic theories within specific organizational contexts.

5
 ACKNOWLEDGEMENT

If word can be considered as a symbol of approval and token of

acknowledgement then let the word play the heralding role of expressing my
gratitude acknowledgment.

At the very outset, I take the privilege to convey my gratitude to

those people whose cooperation, suggestion and heartfelt support helped me to
accomplish the project report work successfully.

I acknowledge my sincere gratitude to my Principal Dr. Rakesh

Tiwari for permitting me to do the study.

My sincere thanks to my H.O.D. G.R. Rane faculty guide Prof.

Hitesh Jain and Prof. Rakesh Pawar for their careful supervision, valuable
guidance and constant encouragement right from the inception to the successful
completion of my summer project.

I would like to express my sincere thanks to all the faculty

members of the Deptt. Of Commerce and Management for their support.

Last but not the least. I express my heartfelt thanks to all my

professors, my parent and friends for the timely help and support they have
rendered in bringing my study, so its relevance in a faithful manner.

GOVINDA KADVE

(B.B.A. VI SEM)

6
 -: CONTENTS :-

CHAPTERS PAGE NO.

1. About the organization 08-32

2. Research methodology 33-38

 Objectives of Study
 Research & Sample Design
 Significance Of Study
 Scope Of Study
 Limitations Of Study

3. Analysis & Interpretation 39-46

4. SWOT Analysis 47-49

5. Conclusion 50-51

6. Recommendations and Suggestions 52-54

Annexure: 55-57

Questionnaire schedule

Bibliography : 58-59

****************************

7
 about the
organization

8
 about Axis bank ltd
AXIS BANK AT GLANCE –

VISION –

To be the preferred financial services provider excelling in customer

service delivery through insight, empowered employees and smart use of
technology.

CORE VALUES –

• Customer Centricity

• Ethics

• Transparency

• Teamwork

• Ownership.

 It has 3300 branches

 13,003 ATMs
 9 international offices.
 56.086 employees
 51 SME centres

HISTORY OF AXIS BANK –

Axis bank was initially known as UTI bank opened its first office in
Ahmedabad, and corporate office in Mumbai in 1993.

9
- It started its operations in 1993 after the allowance by the govt. of India to
establish private banks.

- In 2001 UTI agreed to merge with amalgamate Global trust bank but RBI
withheld the approval and later it was supervised to merge with oriental bank
of commerce.

- Axis bank is the first private bank to launch the travel currency card in 2003.

- In 2005, it got listed in London Stock Exchange.

* UTI first opened its overseas branch in Singapore in 2006 and opened its
representative office in shanghai, china.

 The bank employs over 56.086 people and had a market capitalization
of (US$16 billion) (as on March 31, 2016). It offers the entire spectrum
of financial services large and mid-size corporate, SME, and retail
businesses.
Branch was first inaugurated on 2nd April 1994 by Dr. Manmohan singh.

Axis Bank is the third largest private sector bank in India. Axis Bank offers the
entire spectrum of financial services to customer segments covering Large
and Mid-size Corporate, MSME, Agriculture and Retail Businesses.

The overseas operations of the Bank are spread over nine international offices
with branches at Singapore, Hong Kong, DIFC (Dubai International Financial
Centre), Colombo, Shanghai and representative offices at Dubai and Abu
Dhabi. Bank has its representative office in Shanghai, China to a branch to
become the first Indian private sector bank to set up a branch in China.

It has a market capitalisation of `105,833 crores (as on 31 March, 2016).

TOTAL DEPOSITS - 357,968 Cr.

TOTAL ADVANCES – 338,774 Cr.

RETAIL ADVANCES – 138,521 Cr.

10
REVENUE – 50,360 Cr.

NET PROFIT -8224 Cr.

EARNINGS PER SHARE – 34.59 Cr.

 Axis is divided into 2 broad segments – corporate banking and retail

banking.

CORPORATE BANKING –

The Bank’s corporate advances portfolio grew by 22% during 2015-16

and stood at `155,384 crores, comprising 46% of total advances.

The Bank has maintained its leadership position in the loan syndication
market and syndicated an aggregate amount of `22,613 crores (previous year
`15,930 crores) by way of rupee loans and US$1.93 billion (previous year
US$1.55 billion) of foreign currency loan during 2015-16.

The Bank continues to remain a dominant player in the Debt Capital

Market (DCM) Segment. During the year, it arranged `124,136 crores of bonds
and debentures for various PSUs and corporate.

To make available trade and forex products to all segments of

customers, the number of branches handling forex business was increased
from 214 to 475 during the year

CREDIT

The Bank offers various loan and fee-based products and services to
Large and Mid-corporate customers and Small and Medium Enterprise (SME)
businesses. These products and services include cash credit facilities, demand
and short-term loans, project finance, export credit, factoring, channel
financing, structured products, discounting of bills, documentary credits,
guarantees, foreign exchange and derivative products. Liability products

11
including current accounts, certificates of deposits and time deposits are also
offered to large and mid-corporate segments.

TREASURY

The Treasury manages the funding position of the Bank and also
manages and maintains its regulatory reserve requirements. It invests in
sovereign and corporate debt instruments and engages in proprietary trading
in equity and fixed income securities, foreign exchange, currency futures and
options. It also invests in commercial paper, mutual funds and floating rate
instruments as part of the management of short-term surplus liquidity. In
addition, it also offers a wide range of treasury products and services to
corporate customers.

TRANSACTION BANKING

Transaction Banking group (TXB) was formed in April 2015 to provide

effective service to customers, efficient customer management and multiple
products within the Corporate Banking Group. TXB provides integrated
products and services to customers in areas of current accounts, cash
management services, capital market services, trade, foreign exchange and
derivatives, cross-border trade and correspondent banking services and tax
collections on behalf of the Government and various State Governments in
India.

SYNDICATION

The Bank also provides services of placement and syndication in the

form of local currency bonds, rupee and foreign term loans and external
commercial borrowings.

INVESTMENT BANKING AND TRUSTEE SERVICES

The Bank provides investment banking and trusteeship services

through its wholly-owned subsidiaries. Axis Capital Limited provides
investment banking services relating to equity capital markets, institutional
stock broking besides M&A advisory. Axis Trustee Services Limited is engaged

12
in trusteeship activities, acting as debenture trustee and as trustee to various
securitisation trusts.

RETAIL BANKING –

RETAIL LENDING

Retail asset products include home loans, personal loans, auto loans,
consumer loans, loans against gold and education loans as well as secured
loans of various types. The Bank also offers payment products and services
such as debit cards, credit cards, travel currency cards and point-of-sale
terminal.

RETAIL LIABILITIES

Retail liability products include savings accounts, time deposits and

customised products for certain target groups, such as high net worth
individuals, senior citizens, working mothers, armed forces personnel,
students and salaried employees.

INVESTMENT PRODUCTS

The Bank distributes investment products such as mutual funds and

products (Life and General Insurance) through its branches. The Bank offers
online trading services to its customers in collaboration with Axis Securities
Limited (a 100% subsidiary of the Bank) under the name Axis Direct - an
enhanced and simplified online trading platform.

OPERATIONS –

 Indian business
 International business

SERVICES AXIS PROVIDES ARE -

13
  Retail banking
 Corporate banking
 International banking.

INITIATIVES –

 Axis pay
 Ping pay
 Augmented reality
 Axis thought factory
 Insta personal loan
 Locker booking
 Microfinance institution lending
 Multicurrency forex cards
 Asha home loans
 ISIC Forex cards
 eKYC

SUBSIDIARIES –

The bank has ten wholly owned subsidiaries –

 Axis capital ltd

 Axis private equity Ltd.
 Axis trustee service Ltd
 Axis asset management company Ltd
 Axis mutual fund trustee Ltd.
 Axis bank UK Ltd
 Axis securities Ltd
 Axis Direct
 Axis Finance Ltd.
 Axis Securities Europe Ltd.
 A.Treds Ltd.

14
TECHNOLOGY AND DIGITAL BANKING –

Axis has introduced application and has digitised itself.

Ping Pay, India’s first multi-social application launched to enable peer-

to-peer transfer of money/recharges through social media platforms like
Whatsapp,

Facebook and Twitter. Launched LIME - India’s first mobile app

integrating wallet, shopping, payments and banking.

Launched LIME - India’s first mobile app integrating wallet, shopping,

payments and banking.

SERVICE QUALITY AT AXIS –

Overall complaint ratio for the Bank reduced from 1.83 (per thousand
accounts) in 2014-15 to 1.75 in 2015-16.

JOINT PROMOTION –

In initial days, axis was jointly promoted by the following –

• Unit Trust of India (UTI-I)

• Life Insurance Corporation of India (LIC)
• General Insurance Corporation Ltd.
• National Insurance Company Ltd.
• The New India Assurance Company
• The Oriental Insurance Corporation
• United Insurance Company Ltd.

Axis Bank Products and Services

Axis Bank offers a range of financial products and services to its clients. Axis
Bank offers following services:

15
 • Personal Banking
• Corporate Banking
• NRI
• Priority Banking
Axis House has received the ‘Platinum’ rating awarded by the US Green
Building Council for its environment friendly facilities and reduction of carbon
emission.

BUSINESS SEGMENTS OVERVIEW

RETAIL BANKING

The Bank aims to increase its share in the financial services sector by
continuing to build a strong retail franchise. The segment continues to be one
of the key drivers of the Bank’s growth strategy, encompassing a wide range
of products delivered through multiple channels to customers. The Bank
offers a complete suite of products across deposits, loans, investment
solutions, payments and cards and is committed to developing long-term
relationships with its customers by providing high-quality services.

The Bank pursues an effective customer segmentation strategy, the success of

which is reflected in the fact that Savings Bank deposits grew at a
Compounded Annual Growth Rate. The Bank sources retail loans through
Asset Sales Centers operating with standardized appraisal and oversight
mechanisms. Retail loans are also originated from branches through which
one-third of incremental retail loans are currently sourced. The cards
business is an integral part of the Bank’s retail strategy with ever-increasing

16
numbers of transactions moving to the electronic mode. The Bank is one of the
largest debit card issuers in the country. With more than a million cards in
force, the Bank is now the sixth largest credit card issuer in the country. The
Bank has also emerged as one of the largest acquirers in the country with an
installed base of 2.16 lakh point-of-sale terminals.

To Indians living and working overseas, the Bank offers a complete suite
of banking and investment products under its NRI Services. The Bank has 49
branches authorized to issue Portfolio Investment Scheme (PIS) permissions
to NRIs/PIOs who wish to trade in the Indian secondary markets through
registered stock brokers on recognized stock exchanges. To support the
business, the Bank has launched a 24x7 integrated helpdesk for NRI
customers with the facility of toll-free numbers from key geographies. The
Bank also offers products in the area of retail forex and remittances, including
travel currency cards, inward and outward wire transfers, traveller’s cheques
and foreign currency notes, remittance facilities through online portals as well
as through collaboration with correspondent banks, exchange houses and
money transfer operators. The bank continued to have a market leader
position in Travel Currency cards with 11 currency options other than INR
being offered. Additionally, the Bank also launched a multi-currency card
specifically aimed at corporate and business travellers. ‘Axis Bank Privée’, a
business vertical offers private banking solutions to meet the personalized
investment needs of high net worth individuals as well as the corporate
advisory needs of families in business. Axis Bank Privée brings solutions
offered by various business groups (retail and corporate) within the Bank and
various group entities under one integrated platform.

17
The Bank also distributes third party products such as mutual funds, life and
general insurance, online trading and gold coins through its branches. The
Bank is one of the leading banking distributors of mutual funds in India and
distributes mutual fund products of all major asset management companies.
These products are sold through the Bank’s branch distribution network
based on client requirements. Bank entered into an arrangement with Tata
AIG General Insurance Company Limited to distribute general insurance
products. The Bank offers online trading services to its customers in
collaboration with Axis Capital Ltd. (a 100% subsidiary of the Bank) under the
name Axis Direct, an enhanced and simplified Online Trading platform which
is now available to NRI customers. The Bank also sold gold and silver bars to
retail and corporate customers under the brand ‘Mohur’ through its branches.

BUSINESS BANKING

Business Banking offers transactional banking services, leveraging upon

the Bank’s network and technology. Its initiatives focus on procurement of
low-cost funds by offering a range of current account products and cash
management solutions across all business segments covering corporate,
institutions, central and state government ministries and undertakings as well
as small and retail business customers. Product offerings of this business
segment aim at providing customized transactional banking solutions to fulfil
customer’s business requirement. Cross-sell of transactional banking
products, product innovation and a customer-centric approach have
succeeded in growing current account balances and realization of transaction
banking fees.

18
In the cash management services (CMS) business, the Bank focuses on offering
customized service to its customer to cater to specific corporate requirements
and improve the existing product line to offer enhanced features to customers.
The Bank is also focusing on host-to-host integration for both collections and
payments, such as IT integration between corporate and the Bank for
seamless transactions and information flow.

The Bank has been acting as an agency bank for transacting government
business to various central government ministries, departments, state
governments and union territories. The Bank accepts income and other direct
taxes through 406 authorized branches. The Bank also handles the
disbursement of civil pension through all its branches and defence pension
through 151 authorized branches. The Bank is associated with 11 state
governments towards undertaking Electronic Benefit Transfer (EBT) projects
for disbursement of government benefits (wages under MGNREGS and Social
Security Pension (SSP)) through direct credit to beneficiary bank accounts
under smart card based IT enabled financial inclusion model.

The Bank is a SEBI-registered custodian and offers custodial services to both

domestic and offshore customers.

TREASURY

The Bank has an integrated Treasury, which covers both domestic and
global markets and funds the balance sheet across geographies. It plays an
important role in the sovereign debt markets and participates in primary
auctions of RBI. It also actively participates in the secondary government
securities and corporate debt market. An active Balance Sheet Management
group within Treasury takes care of asset-liability mismatches and interest

19
rate sensitivities of the Bank’s portfolio. The Global Financial Institutions
Division (GFID) group in Treasury is responsible for fostering business
relationships with financial institutions across geographies and undertakes
foreign currency fund raising.

The Bank continued to be a dominant player in placement and

syndication of Rupee denominated debt. In 2012, the Bank won the Best
Domestic Bond House in India by The Asset Triple a Country Awards by Asset
Magazine, India Bond House by the IFR Asia, and Deal Maker of the year by
Business World Magazine.

INTERNATIONAL BANKING

The international operations of the Bank have generally catered to

Indian corporate who have expanded their business overseas. The overseas
network of the Bank currently spans the major financial hubs in Asia. The
Bank now has a foreign network of four branches at Singapore, Hong Kong,
DIFC-Dubai and Colombo (Sri Lanka), and three representative offices at
Shanghai, Dubai and Abu Dhabi, besides strategic alliances with banks and
exchange houses in the Gulf Co-operation Council (GCC) countries. While
branches at Singapore, Hong Kong, DIFC-Dubai and Colombo enable the Bank
to partner with Indian corporate doing business globally and primarily offer
corporate banking, trade finance, treasury and risk management solutions, the
Bank also offers retail liability products from its branches at Hong Kong and
Colombo. The representative offices and strategic alliances with banks and
exchange houses in the GCC countries cater to the large Indian Diaspora and
promote the Bank’s NRI products.

20
INFORMATION TECHNOLOGY

Technology is one of the key enablers for business and for delivering
customized financial solutions. The Bank continued to focus on introducing
innovative banking services through investments in scalable, robust and
function-rich technology platforms to enable delivery of efficient and seamless
services across multiple channels for customer convenience and cost
reduction. The Bank has also focused on improving the governance process in
IT. The Bank has received certification of ISO 27001:2005 by BSI (ANAB
accredited) for complying with the standards of Information Security
Management System for its data centres located in Navi Mumbai and
Bengaluru. The Bank has also successfully completed migration of its data
centre to a co-hosted location during the year. The new premises offer a
category IV data centre that complies with the highest benchmarking
standards applicable to data centres promising built-in redundancy of
infrastructure.

The Bank has made significant progress in implementing the

recommendations of the RBI Working Group issued in April 2011 on
Information Security, Electronic Banking, Technology Risk Management and
Cyber Frauds. The Bank is committed to implementing the recommendations
on the various subject areas indicated in the guidelines.

AGRICULTURE

The Bank has identified agricultural lending as an area of potential

growth and offers a diverse range of lending solutions to the farming clientele

21
and other stakeholders in the agriculture value chain. Activity and geography
specific products and product variants were introduced to effectively reach
out to the various value-chain participants and to meet their credit
requirements. In order to provide a strategic focus to agricultural lending, the
Bank has adopted a cluster-centric approach for agricultural lending in areas
where the Bank believes agriculture is intensive and where a potential market
exists. The business architecture for agriculture business is decentralized with
Agriculture Business Centres (ABCs) at various locations across the country
spearheading the business. The branches and agriculture clusters follow a
hub-and-spoke model with branches being the sole touch point for farmers.
To achieve the objectives of increasing the business reach, consistent growth
of portfolio and maintaining quality of assets, business, credit, operations and
collections functions in this business are handled independently.

Apart from lending to farmers, the Bank also actively participates in

awareness campaigns and forming farmer’s clubs in many of its upcountry
branches in co-ordination with National Bank for Agriculture and Rural
Development (NABARD). The Bank allies with reputed corporate in agro
based industries to provide value to the farmers.

The Bank also supports the weaker sections of society through its
lending to Micro Finance Institutions (MFIs). To improve credit delivery to the
target customers through smart use of technology, the Bank in the current
year has started Axis Sahyog, a social collateral lending initiative wherein
economically active weaker section individuals are provided with micro loans
for agriculture and micro enterprises. Biometric enabled IT architecture is
used for enrolment and for authorizing transactions. The Bank also uses the

22
services of institutional Business Correspondents for sourcing and servicing
micro loans in a southern state. The Bank pioneered first ever listing of Multi
Originator Securitization (MOSEC) transaction of microloans in the country.

FINANCIAL INCLUSION

The Bank regards financial inclusion not merely as a corporate social

responsibility initiative but as an integral component of its rural strategy. The
financial inclusion initiatives of the Bank are aimed at enabling customers in
rural markets to use formal banking channels for their banking needs such as
savings, payments, credit and insurance. Apart from savings, payments are the
major requirement of such customers due to migration of workforce. The
Bank offers no-frills accounts, tailor-made fixed deposits and recurring
deposit products to meet the savings requirements of customers.

The Bank has been in the forefront of several innovations in this space.
It has tied-up with leading telecom companies to provide savings and
remittance facilities using the mobile phone and their distribution outlets in
key domestic payment corridors. The Bank is also a leading player in the
remittance market, enabling migrant workers in urban areas remit money to
their families in the hinterland. The Bank endeavors to meet the entire set of
financial needs of its customers, including micro-lending, ‘Chhota-deposits’
and micro-insurance (under life and general insurance categories).

The Bank has made significant investments in technology, and is

integrated with the Aadhaar platform through NPCI to enable transfer of
Aadhaar based social welfare benefits.

23
HUMAN RESOURCES

The Human Resources (HR) function is instrumental in creating and

developing human capital in alignment with the Bank’s vision. Talent
Management with particular focus on grooming future leaders, learning and
development and employee engagement have been the key focus areas in the
Bank’s HR objectives.

The Bank has built a learning infrastructure to ensure availability of

skilled and empowered workforce. The Learning Maps aligned to the overall
development plan of employees are designed to facilitate learning process
across all levels through a blended learning approach of classroom
programmes, external programmes, certification programmes as well as e-
learning modules. The Bank also creates alternate talent pipelines by entering
into arrangements with Training and Education Institutes and continues to
maintain a strong employer brand in the financial services sector especially
on the campuses of the premier business schools of the country. Apart from
having a strong presence in the talent market, the Bank also believes in
maintaining a strong image internally by keeping its workforce engaged at all
levels.

To inculcate and live its motto of ‘One Bank, One Axis’ and foster a spirit
of connectedness, the Bank hosts several employee engagement programmers
and channels to connect its thinly-spread employee population across a
widely dispersed geographical network. Through these platforms, employees

24
can share their unique experiences, facilitate best practice sharing, cast their
opinion and feedback about the Bank’s products and services. The Bank also
offers avenues for several employee health and wellness initiatives
throughout our network.

Axis Leadership Practices (ALPs) are defined for employees at different

levels of the hierarchy to promote desired behavior and to facilitate an
objective assessment. The ALPs form a framework for all the people processes
in the Bank. These are an integral part of processes like Talent Acquisition,
Performance Management System, Promotion, Talent Appreciation,
Leadership Development and Feedback. The Bank has partnered with the best
in class leadership trainers of the country to provide key position holders and
unit heads the fundamentals of managing self and team leadership though a
series of ‘Inspired Leadership’ workshops. The Bank has also launched an in-
house multi-rater feedback tool ‘ALP Compass’, based on the Axis Leadership
Practices.

The Bank is also a socially responsible employer. Apart from housing its
own NGO ‘Axis Bank Foundation’, the Bank has partnered with Teach for India
for promoting the noble objective of providing education to underprivileged
children.

Awards and Recognition

2015

 Axis bank has been awarded the title of Super brand 2014-2015, by
Super brands
 No. 1 Promising Banking Brand of 2015, ET Best Brands 2015

25
  Best Corporate Payment Project- The Asian Banker Technology
Implementation Award 2015
 Best HR System Project -The Asian Banker Technology Implementation
Award 2015
 The Compliance Risk Technology Implementation of the Year -The Asian
Banker Risk Management Awards 2015
 Axis Bank felicitated at CNBC Awaaz Act for Good Governance Summit
2015
 Winner in the 'Best Payment Initiatives' category amongst Private
Sector Banks, IBA Banking Technology Awards 2015
 Runners up in the 'Technology Bank of the Year' category amongst the
Private sector Banks, IBA Banking Technology Awards 2015

2014

 Gold Shield for third year in a row for Excellence in Financial Reporting
in the Private Sector Banks category for the year 2013-14 - ICAI
(Institute of Chartered Accountants of India)
 Axis Bank wins 'Bank of the Year in India' for the year 2014- Banker
Magazine, Financial Times
 Best Corporate Foundation - 2014 by Forbes India magazine.
 Axis Bank has been Ranked as the 'Most Trusted Private Sector
Bank' second year in a row - 'Most Trusted Brand Survey', conducted by
Brand Equity, Economic Times
 Best Investment Manager for Real Estate in India- Euro money Real
Estate Awards 2014
 Best Domestic Bank in India- Asia money Best Banks 2014

26
  Best Bank Award among Large Banks for IT For Business Innovation-
IDRBT Banking Technology Excellence Awards 2014
 Axis Bank featured for the fourth time in Asia's Fab50 companies for
2014 by Forbes Asia
 Best Bank for Rural Reach in the Private Sector category- Dun &
Bradstreet-Polaris Financial Technology Banking Awards 2014
 Best Retail Growth Performance in the Private Sector category- Dun &
Bradstreet-Polaris Financial Technology Banking Awards 2014
 Fastest Growing Large Bank- BW Business world Magna Awards 2014
 Axis Bank wins ‘Gold Award for Financial Inclusion’ amongst the pvt.
Sector banks at the Skoch Financial Inclusion & Deepening Award 2014.
 Axis Bank wins the Best Financial Advisor (Private Bank) at the UTI MF
& CNBC TV 18 Financial Advisor Awards 2013 - 14.
 Best Bank for Emerging Market Currencies Trading, Spot/Forward-Euro
money FX Survey 2014
 Best Bank for Emerging Market Options, Trading Strategies & Ideas-
Euro money FX Survey 2014
 Best Bank for Asian Currencies-Euro money FX Survey 2014

2013

 'Bank of the Year' at the Money Today FPCIL Awards 2012-13

 Best Financial Website - India Digital awards
 Axis Bank voted for Most Trusted Private Sector Bank in the country in
the Most Trusted Brands survey 2013 by Brand Equity

27
2014

 Gold Shield for third year in a row for Excellence in Financial Reporting
in the Private Sector Banks category for the year 2013-14 - ICAI
(Institute of Chartered Accountants of India)
 Axis Bank wins 'Bank of the Year in India' for the year 2014- Banker
Magazine, Financial Times
 Axis Bank Foundation conferred Outstanding Corporate Foundation at
Forbes India, Philanthropy Awards, 2014
 Axis Bank has been Ranked as the 'Most Trusted Private Sector Bank'
second year in a row - 'Most Trusted Brand Survey', conducted by Brand
Equity, Economic Times
 Best Investment Manager for Real Estate in India- Euro money Real
Estate Awards 2014
 Best Domestic Bank in India- Asia money Best Banks 2014
 Best Bank Award among Large Banks for IT For Business Innovation-
IDRBT Banking Technology Excellence Awards 2014
 Axis Bank featured for the fourth time in Asia's Fab50 companies for
2014 by Forbes Asia
 Best Bank for Rural Reach in the Private Sector category- Dun &
Bradstreet-Polaris Financial Technology Banking Awards 2014
 Best Retail Growth Performance in the Private Sector category- Dun &
Bradstreet-Polaris Financial Technology Banking Awards 2014
 Fastest Growing Large Bank- BW Business world Magna Awards 2014
 Axis Bank wins ‘Gold Award for Financial Inclusion’ amongst the pvt.
sector banks at the Skoch Financial Inclusion & Deepening Award 2014.

28
 Axis Bank wins 'Best Performing Bank Private' at the UTI MF & CNBC TV
18 Financial Advisor Awards, 2014
 Best Bank for Emerging Market Currencies Trading, Spot/Forward-Euro
money FX Survey 2014
 Best Bank for Emerging Market Options, Trading Strategies & Ideas-
Euro money FX Survey 2014
 Best Bank for Asian Currencies-Euro money FX Survey 2014.

2015
 Axis Bank conferred the Certificate of Recognition for excellence in
Corporate Governance by the Institute of Company Secretaries of India
(ICSI), for the year 2015.
 Axis Bank recognised as a winner amongst Large Banks category for
excellent performance in IMPS - National Payments Excellence Awards
2015
 Innovation in Social Pay-Aegis Graham Bell Awards 2015
 Best Domestic Bank in India- Asia money Best Banks 2015
 Axis Bank's Mobile App tops Forrester's review of Smartphone Mobile
Banking Apps in India
 Axis Bank was selected as the Best Private Sector Bank under the
category Rural Reach at the Dun & Bradstreet Banking Awards 2015
 Axis Bank has been ranked amongst the Top 75 safest banks in the
world by The Banker.
 Axis Bank has been conferred with IDRBT Best Bank Award for Digital
Banking, Analytics & Big Data among large banks
 Axis Bank has been featured in Limca Book of Records 2015 for creating
a National Record for its campaign - 'Plant a Sapling'
 Mobile Banking Initiative of the Year - India, Asian Banking and Finance
(ABF) Retail Banking Awards 2015
 Advertising Campaign of the Year - India, Asian Banking and Finance
(ABF) Retail Banking Awards 2015
 Axis bank has been awarded the title of Super brand 2014-2015, by
Super brands

29
  No. 1 Promising Banking Brand of 2015, ET Best Brands 2015
 Best Corporate Payment Project- The Asian Banker Technology
Implementation Award 2015
 Best HR System Project -The Asian Banker Technology Implementation
Award 2015
 The Compliance Risk Technology Implementation of the Year -The Asian
Banker Risk Management Awards 2015
 Axis Bank felicitated at CNBC Awaaz Act for Good Governance Summit
2015
 Winner in the 'Best Payment Initiatives' category amongst Private
Sector Banks, IBA Banking Technology Awards 2015
 Runners up in the 'Technology Bank of the Year' category amongst the
Private sector Banks, IBA Banking Technology Awards 2015

2016

 Axis bank wins 'Best Loyalty Program of the year' for the second year in
a row, 9th Loyalty Awards 2016
 Axis Bank has won the 'Best Performing Private Bank' award at the
Financial Advisor Awards 2015-16
 Axis Bank wins 'Best Reward Program of the year' for the second year in
a row, 9th Loyalty Awards 2016
 Axis Bank wins the 'Affinity/Bank Partner of the year' - at the Asia
Trusted Life Agents & Advisers Awards 2016, by Asia Insurance Review.
 Best Domestic Bank in India- Asia money Best Domestic Bank awards
2016
 Bank of the Year in India - The Banker awards 2016
 Excellence in Corporate Social Responsibility- CII-ITC Sustainability
Awards 2016.
 Best Bank in India for Quantitative Research-Euro Money FX Survey
2016
 Axis Bank has been adjudged 'Runner-up in the Best Bank Category' by
the Outlook Money Awards 2016
 Axis Bank has been recognised as the 'Socially Aware Corporate of the
Year' by Business Standard’s Corporate Social Responsibility Awards
2016
 Axis Bank has been recognized as the Best Digital Bank at the Business
Today Money Today Financial Awards 2016

30
2017

 Axis Banks wins the 'Best Use of Mobile within a Loyalty Strategy' at the
Loyalty Awards 2017
 Axis Bank wins the 'Best Use of Partnership in a Loyalty Program' at the
Loyalty Awards 2017
 Axis Bank wins the 'Best Rewards Program' for the 3rd consecutive year
at the Loyalty Awards 2017
 Axis Bank has been adjudged the Runner Up in the category of the Best
Use of Digital and Channels Technology amongst Large Banks by the IBA
Banking Technology Awards 2017
 Axis Bank has been adjudged the Runner Up in the category of the Best
Payments Initiatives amongst Large Banks by the IBA Banking
Technology Awards 2017
 Axis Bank has been awarded the CX Innovator Best Omni channel
Customer Success Story at the 2017 Genesis Customer Innovation
Award

CSR

Axis Bank has set up a Trust – the Axis Bank Foundation (ABF) to
channel its philanthropic initiatives. The Foundation has committed itself to
participate in various socially relevant endeavors with a special focus on
poverty alleviation, providing sustainable livelihoods, education of the
underprivileged, healthcare, sanitation etc. The Bank contributes up to one
per cent of its net profit annually to the Foundation under its CSR initiatives.

The Foundation nurtures / supports NGOs working in the areas of

education health and development of underprivileged and special children.
The Foundation also supports various projects to impart vocational training to
the underprivileged youth.

31
The Foundation supports the Lifeline Foundation for providing high level
trauma care and rural medical relief in the states of Maharashtra, Kerala,
Gujarat and Rajasthan. The Foundation also supports projects in skill
development, water harvesting and low-cost agricultural practices to enhance
farm yield.

HIERARCHY

Growth and Career path of an employee

32
 research
methodology

33
 RESEARCH METHODOLOGY
Research Methodology is a way to systematically solve the research
problem. It may be understood as a science of studying how research is to be
done scientifically. In research methodology, we not only talk about the
research methods but also consider the logic behind that are objectives of the
study.

 OBJECTIVES OF STUDY:

The Objective of the study is to find out:

 To identify the recruitment process of Axis Bank
 To identify various sources of recruitment of employees in Axis Bank.
 To identify the preferences of manager regarding the most useful source
of
 recruitment

 RESEARCH DESIGN:

Research design is the arrangement of condition and analysis of the data

in a manner that aims to combined relevance to research purpose with
economy in procedure.
The type of research is “Exploratory”.

 SAMPLE DESIGN:

A sampling design is that in which decision need to be taken about

population, sampling unit, sampling size and sampling procedures.

UNIVERSE OF THE STUDY:

Universe of the study is limited to company profile.

 Sampling Unit

The sampling unit refers to the particular person or that is to be observed.

A sampling unit of this study is the officials of organization.

34
  Sampling size

This refers to the number of persons, institutions to be surveyed. Total size

of this study is almost shortlisted 50 candidates.

 Sampling Procedure

This study is conducted on the basis of observation.

SOURCES OF DATA:

The study is based on Primary data.

PERIOD OF STUDY:

The time period of the study is almost eight weeks i.e. from 17 th June, 2013 to
31st July, 2013.

STATISTICAL TECHNIQUE TO BE USED:

The data for this study is collected through observation (Secondary

Data) The methodology which has been used to analyze the data with the help
of Microsoft Word sheet and give interpretation with the help of Microsoft
word and Pie-charts in Microsoft Excel.

35
  SIGNIFICANCE OF THE STUDY

The project helps in understanding the clear meaning of Recruitment in

Axis Bank. It explains about the recruitment operation scoring of the Bank.
And also the Study of its various processes which helps in understanding the
fair specific section of the Bank and its recruitment management.

We also came to know through the report that the significance is in the
main source of an organization income which come from its staff expertise
and skills, acquiring professional with high skills is comparatively expensive
than recruiting and training employees to acquire those skills. It also makes us
understand that training is also a key requirement for new recruits; proper
training helps them to understand the job, its requirements and
responsibilities. And whole process in recruitment also increases
understanding of the organizational culture of bank like Axis Bank.

Some programs increases communication between different levels of an

organization. Any deficiency in processes and jobs are eliminated and those
close to production processes become involve in the management. Staff
empowerment is a recent trend in management; such empowerment will only
be successful when proper training is provided to those empowered.

36
  SCOPE OF THE STUDY

- To identify the satisfaction level of customer towards different types of

service attributes, by identifying their critical factors.

- To study about the bank about their customized products and services,
according to the consumer's needed.

- To study the experience and expectation of the existing customers.

- To study to improve the current standards of services.

- To study the scope of introducing new types of services.

- To study about the business tactics followed to stand against the

competitors.

This study is also limited to the customers with in India. The study will be able to
reveal the preferences, needs, satisfaction of the customers regarding the banking
services, It also help banks to know whether the existing products or services they
are offering are really satisfying the customer’s needs.

37
  LIMITATIONS OF THE STUDY

As a research is based on a sample, therefore, the findings may not

reveal the factual information about the research problem, though an utmost
care will be taken to select a truly representative sample.

1. Problem in framing questionnaire as the information needed to be collected

from the bank officials who were busy with their schedules.

2. Time provided for training was eight weeks which is a very short period to
be well verse with all aspects of the process.

3. Study has been conducted in Multai only. Thus the findings of it cannot be
generalize.

38
 Analysis &
interpretation

39
 ANALYSIS AND INTERPRETATION

Recruitment Procedure overview

Manpower Requisition Form

Recruitment Plan

Budget

Sourcing

Selection Process

Joining

Post Recruitment Data Updating

40
 DATA ANALYSIS AND INTERPRETATION
Que No-1: What are the sources for recruitment and selection?

Data Analysis

11%

25%
internal
64% external
both

Diagram No-1

INTERPRETATION:
About 64% of the manager says that they prefer both internal
(Employees) as well as external source (Campus, newspaper, websites) for
recruitment and selection where as only 11% go for internal source and 25%
go for external sources.

41
Que No-2: Which method do you mostly prefer for recruitment
and selection?

DATA ANALYSIS

10%

50%
Newspaper
40% Websites
Private agencies

Diagram No-2

INTERPRETATION:
About 50% of the mangers go for direct recruitment and selection and
40% go for indirect and only 10 % go for third party recruitment way.

42
Que No-3: When do you prefer to go for manpower planning?

Data Analysis

30%

50%
Quarterly
Yearly
No Fixed Time
20%

Diagram No-3

INTERPREATATION:
Around 30% of the managers go for Quarterly manpower planning and
50 % do not follow any pattern they don’t have any fixed time where as 20%
go for yearly.

43
Que No-4: What are the sources for external recruitment are
preferred?

Data Analysis

8%
34%
25%
Placement agencies
Casual Applicants
Data Bank
Campus Interviews
33%

Diagram No-4

INTERPREATATION:

In Axis Bank, 34% of managers go for campus interviews, 33% go for

data bank, 25% from the casual application that are received and only 8% go
for any placement agencies.

44
Que No-5: What form of interview do you prefer?

Data Analysis

34%

50% Personal Interviews

Telephonic Interviews
Video Conferencing
16%

Diagram No-5

INTERPRETATION:
Most of the manager Prefer Personal interviews i.e 50%, 34% prefer to
take telephonic interviews where as only 16% goes for video conferencing.

45
Que no-6: How do you rate the HR practices of the company?

Data Analysis

5%
25%
20%

Very Good
Good
Average
Bad
50%

Diagram No-6

INTERPRETATION:

50% of the managers feel that HR department is good where and

25%say that’s its very good where as 20% says its average and only 5%
manager feel it’s bad.

46
 Swot
analysis

47
 SWOT ANALYSIS

Strength –

 Axis bank has given the rating as one of the top three positions in terms
of fastest growth in private sector banks.
 The bank has a large number of branches and ATMS
 The bank has its presence in more than 971 cities and towns.
 The banks financial position grows at a rate of 20% every year which is
a major positive sign for any bank.

Weakness –

 Gaps – majorly they concentrated in corporate, wholesale banking,

treasury services, retail banking.
 Foreign branches constitute only 8% of total assets.
 Recently banks start focusing its attention towards personal banking
and rural areas.
 The share rates of AXIS bank are constantly fluctuating in higher
margins.
 There are lots of financial products gaps in terms of performances as
well as reaching out the customers.

48
Opportunities–

 Acquisitions to fill gap

 In 2009, alliance with motilal oswal for online trading for 10 million
customers.
 In 2010, acquires enam securities pvt ltd – broking and investment.
 No. of E-Transactions increased from 0.7 million to around 3 million.
 Geographical expansion to rural market – 80% of them have no access
to formal lending.
 50% use informal lending channels
 30% use informal lending channels.

Threats –

 Since 2009, RBI increased CRR by 100 basis points.

 Increased repo rate reserve repo rate by 50 points
 RBI allowed foreign banks to invest Upto 74% in Indian banking.
 Govt. schemes are most services only by governed banks like SBI,
CENTRAL BANK, PUNJAB NATIONAL BANK ETC.

49
conclusion

50
 CONCLUSION

Recruitment and selection methods are very important concerning

selecting the right candidate for a job. They use personal attributes in their
hiring process to find candidates that will be the leaders of the company.

Recruitment is essential to effective HR management. It is the heart of HR

in the organisation. The effectiveness of many other HR activities such as
selection and training depends largely on the quality of new employees
attracted through recruitment process.

Policies should always be reviewed as these are affected by the changing

environment. Management should get specific training on the process of
recruitment to increase their awareness.

Effective recruitment is important in achieving high organizational

performances and minimizing labour turnover.

Though the recruitment process adopted by the organisation needs to be

improved, challenges are ahead for the HR department to recruit people after
the effect of recession.

The present competitive and dynamic environment, it has become

essential for the organisation to build and sustain.

51
Recommendations
&
suggestions

52
 RECOMMENDATIONS AND SUGGESTIONS

RECOMMENDATIONS

1. The organization should provide or set up a communication lab for the

benefit of the fresher and existing employees that makes a career
development and new opportunity to grow up in the organization.

2. This increases the employee morale and helps to attain the target.

3. Communication classes should be conducted timely to all employees should

be followed by organization.

4. Refresher courses may organize intermittently for all employees in the rank
and file category to relive job fatigue and monotony of every day work life. So
employees can gain skills by Communication.

5. Candidates who enter into the Job Market must make sure that their
efficiency in Communication is up to the expectation of an organization which
will make them to go through the Recruitment and Selection system of Royal
Sundaram Alliance Insurance Company.

6. The respondents in the corporate exhibits that communication skills are

necessary for all the employees from different channels.

7. FOS (Fleet on street) Team should be made involved to pass through more
communication classes from language experts.

8. The company should allot funds to create a communication laboratory for

the beneficiary of all the employees.

53
 SUGGESTIONS

1. Psychometric tests have to be conducted to assessing the personality of the

applicants.

2. Look for different skills as well as the ideas of the candidate at the time of
recruitment and selection process.

3. Adopting adequate recruitment procedures to employ efficient and talented

people.

4. Job responsibilities have to be clearly explained to the candidate before the

joining formality Campus recruitments, job fairs may attract more skilled and
talented employees towards the organization.

5. Provide orientation training to all new employees before their initial work
assignments and to all current employees who receive a different task.

6. Referral scheme has to be encouraged more at times when the requirement

is urgent.

54
annexure

55
 Annexure Questionnaire
Schedule

QUESTIONNAIRE FOR THE RESEARCH

Name:
Age:
Sex:
Designation:

1: What are the sources for recruitment and selection?

A. Internal sources
B. External sources
C. Both

2: Which method do you mostly prefer from the following for recruitment and
selection?

A. Direct Method ( Newspaper)

B. Indirect Method (Television)
C. Third Party (Agency)

3: When do you prefer to go for manpower planning?

A. Quarterly
B. Monthly
C. Not Fixed

4: What are the sources for external recruitment are preferred?

A. Campus Interview
B. Placement Agency
C. Casual Applicants
D. Data Bank

56
5: What form of interview did you prefer?

A. Personal interview
B. Telephone interview
C. Video Conferencing
D. Others

6: How do you rate the HR practices of the company?

A. Very Good
B. Good
C. Average
D. Bad

57
Bibliography

58
 Bibliography

Books:
1. Vikas Publication, 1999, I.M Pandey, 8th Ed. Financial Management.

2. Kalyani Publishers, New Delhi (2005), Shashi K. Gupta, Financial

Management.

3. New Age Publication, 2010, C.R.Kothari, Business Research Methodology.

Websites:

 www.axisbank.com
 www.economitimes.com
 www.rbi.org.
 www.wikipedia.com

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