The Friendly Face of FACEBOOK

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A brief history of Facebook

Sarah Phillips reports on the development of Facebook, from a


Harvard social-networking website to a global internet
phenomenon.

Mark Zuckerberg, 23, founded Facebook while


studying psychology at Harvard University. A keen
computer programmer, Mr Zuckerberg had already
developed a number of social-networking websites
for fellow students, including Coursematch, which
allowed users to view people taking their degree,
and Facemash, where you could rate people's
attractiveness.

In February 2004 Mr Zuckerberg launched "The


facebook", as it was originally known; the name taken from the sheets of
paper distributed to freshmen, profiling students and staff. Within 24
hours, 1,200 Harvard students had signed up, and after one month, over
half of the undergraduate population had a profile.

The network was promptly extended to


other Boston universities, the Ivy League
and eventually all US universities. It
became Facebook.com in August 2005
after the address was purchased for
$200,000. US high schools could sign up
from September 2005, then it began to
spread worldwide, reaching UK
universities the following month.

As of September 2006, the network was


extended beyond educational institutions
to anyone with a registered email address. The site remains free to join,
and makes a profit through advertising revenue. Yahoo and Google are
among companies which have expressed interest in a buy-out, with
rumoured figures of around $2bn (£975m) being
discussed. Mr Zuckerberg has so far refused to sell.

The site's features have continued to develop during


2007. Users can now give gifts to friends, post free
classified advertisements and even develop their
own applications - graffiti and Scrabble are
particularly popular.
This month the company announced that the number of registered users
had reached 30 million, making it the largest social-networking site with
an education focus.

Earlier in the year there were rumours that Prince William had
registered, but it was later revealed to be a mere impostor. The MP
David Miliband, the radio DJ Jo Whiley, the actor Orlando Bloom, the
artist Tracey Emin and the founder of Wikipedia, Jimmy Wales, are
among confirmed high-profile members.

This month officials banned a flash-mob-style water fight in Hyde Park,


organised through Facebook, due to public safety fears. And there was
further controversy at Oxford as students became aware that university
authorities were checking their Facebook profiles.

The legal case against Facebook dates back to September 2004, when
Divya Narendra, and the brothers Cameron and Tyler Winklevoss, who
founded the social-networking site ConnectU, accused Mr Zuckerberg of
copying their ideas and coding. Mr Zuckerberg had worked as a
computer programmer for them when they were all at Harvard before
Facebook was created.

The case was dismissed due to a technicality in March 2007 but without
a ruling.

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