Multimedia

Multimedia is content that uses a combination of different content forms such as

text, audio, images, animations, video and interactive content. Multimedia contrasts
with media that use only rudimentary computer displays such as text-only or
traditional forms of printed or hand-produced material.
Multimedia can be recorded and played, displayed, interacted with or accessed
by information content processing devices, such as computerized and electronic
devices, but can also be part of a live performance. Multimedia devices
are electronic media devices used to store and experience multimedia content.
Multimedia is distinguished from mixed media in fine art; for example, by including
audio it has a broader scope. In the early years of multimedia the term "rich media"
was synonymous with interactive multimedia, and "hypermedia" was an application
of multimedia.

The term multimedia was coined by singer and artist Bob Goldstein (later 'Bobb
Goldsteinn') to promote the July 1966 opening of his "LightWorks at L'Oursin" show
at Southampton, Long Island. Goldstein was perhaps aware of an American artist
named Dick Higgins, who had two years previously discussed a new approach to
art-making he called "intermedia".
On August 10, 1966, Richard Albarino of Variety borrowed the terminology,
reporting: "Brainchild of songscribe-comic Bob ('Washington Square') Goldstein,
the 'Lightworks' is the latest multi-media music-cum-visuals to debut as
discothèque fare. Two years later, in 1968, the term "multimedia" was re-
appropriated to describe the work of a political consultant, David Sawyer, the
husband of Iris Sawyer—one of Goldstein's producers at L'Oursin.

In the intervening forty years, the word has taken on different meanings. In the late
1970s, the term referred to presentations consisting of multi-projector slide
showstimed to an audio track. However, by the 1990s 'multimedia' took on its
current meaning.
In the 1993 first edition of Multimedia: Making It Work, Tay Vaughan declared
"Multimedia is any combination of text, graphic art, sound, animation, and video
that is delivered by computer. When you allow the user – the viewer of the project
– to control what and when these elements are delivered, it is interactive
multimedia. When you provide a structure of linked elements through which the
user can navigate, interactive multimedia becomes hypermedia.”
The German language society Gesellschaft für deutsche Sprache recognized the
word's significance and ubiquitousness in the 1990s by awarding it the title
of German 'Word of the Year' in 1995. The institute summed up its rationale by
stating "[Multimedia] has become a central word in the wonderful new media world".
In common usage, multimedia refers to an electronically delivered combination of
media including video, still images, audio, and text in such a way that can be
accessed interactively. Much of the content on the web today falls within this
definition as understood by millions. Some computers which were marketed in the
1990s were called "multimedia" computers because they incorporated a CD-ROM
drive, which allowed for the delivery of several hundred megabytes of video,
picture, and audio data. That era saw also a boost in the production
of educational multimedia CD-ROMs.
The term "video", if not used exclusively to describe motion photography, is
ambiguous in multimedia terminology. Video is often used to describe the file
format, delivery format, or presentation format instead of "footage" which is used to
distinguish motion photography from "animation" of rendered motion imagery.
Multiple forms of information content are often not considered modern forms of
presentation such as audio or video. Likewise, single forms of information content
with single methods of information processing (e.g. non-interactive audio) are often
called multimedia, perhaps to distinguish static media from active media. In the fine
arts, for example, Leda Luss Luyken's ModulArt brings two key elements of
musical composition and film into the world of painting: variation of a theme and
movement of and within a picture, making ModulArt an interactive multimedia form
of art. Performing arts may also be considered multimedia considering that
performers and props are multiple forms of both content and media.

Multimedia presentations may be viewed by person

on stage, projected, transmitted, or played locally with a media player. A broadcast
may be a live or recorded multimedia presentation. Broadcasts and recordings can
be either analog or digital electronic media technology. Digital online multimedia
may be downloaded or streamed. Streaming multimedia may be live or on-demand.
Multimedia games and simulations may be used in a physical environment with
special effects, with multiple users in an online network, or locally with an offline
computer, game system, or simulator.
The various formats of technological or digital multimedia may be intended to
enhance the users' experience, for example to make it easier and faster to convey
information. Or in entertainment or art, to transcend everyday experience.
Enhanced levels of interactivity are made possible by combining multiple forms of
media content. Online multimedia is increasingly becoming object-oriented and
data-driven, enabling applications with collaborative end-user
innovation and personalization on multiple forms of content over time. Examples of
these range from multiple forms of content on Web sites like photo galleries with
both images (pictures) and title (text) user-updated, to simulations whose co-
efficients, events, illustrations, animations or videos are modifiable, allowing the
multimedia "experience" to be altered without reprogramming. In addition to seeing
and hearing, haptic technologyenables virtual objects to be felt. Emerging
technology involving illusions of taste and smell may also enhance the multimedia
experience.
Multimedia is a combination of text, graphics, sound, animation, and video,
interactive electronic or digital means of manipulation delivered to the user.
Multimedia elements, including text, video, sound, graphics and animation. Used in
the multimedia elements are present. Multimedia is only these elements are
combined into a powerful new tool. The media elements in the world’s leading
business and multi-platform multimedia services, video games and digital
entertainment. Our work with our customers to provide the best solutions, while
also providing the multimedia services they need to do this in order to achieve its
market. We can create a very exciting and interesting and innovative and cost-
effective technology, and then sell the item. Therefore, multimedia continues to
play a huge role in keeping the attention and interest of the online advertising. .
Interactive multimedia animation mode converted into a static image, therefore, to
attract and encourage people to click on ads.

Today there are thousands of sites on the Internet, the competition for customers
in an unprecedented height. What ideal can be separated from your site depends
on the nature of competition has been registered on your site any multimedia
elements. Multimedia elements, such as through social media platforms such as
Facebook, Twitter, and YouTube. So I would like to discuss about the multimedia
elements in Twitter. Video is one of the multimedia elements that can be promote
through by Twitter. . Promoting videos involves embedding your links into several
highly trafficked websites. People can easily watch your company or product videos.
Music helps your company or brand to easily connect emotionally with its
consumers. Animated images can be used to provide product demonstrations and
presentations of the award-winning. You can easily demonstrate the features and
benefits of your product and, therefore, to encourage consumers to try them out.
Interactive video or image, but also to help your business build relationships with
consumers can watch your company’s product commercials and respond by
posting their views or comments. If you provide useful feedback, then you can
easily establish long-term lasting relationships with consumers. When shooting
video ads, graphics, or composer, you need to pay a lot of attention. You must
produce the quality of work, not only interesting, but also cited the induced action.
If you can not be delivered or the production quality of the multimedia elements,
and then hire a professional multimedia experts, should be your next best choice.
Multimedia marketing to produce amazing results, if it is a correct implementation.
Conversely, if you produce a substandard video or graphics, then your company’s
image or reputation will be severely damaged. Therefore, you need to carry out a
thorough study, so that you can come up with creative multimedia concepts, the
interest of many consumers. Employ a creative multimedia agency or corporate
guarantee, provide you with high-quality multimedia concepts, it is possible to
improve your website traffic or sales.

Sound
The sound is used to provide emphasis or highlight the transition from one page to
another. Sound synchronization screen, so that teachers can submit a lot of
information. Creative use of sounds to become imaginative stimulus; improper use,
it has become an obstacle or an annoyance. The distance between the two
properties amount – the acoustic frequency in each peak height of these wave
patterns – (sometimes referred to as pitch) peaks. The greater the distance, low
voice.Representatives, through video visualization capabilities can be direct and
powerful. While this is no doubt, it is how we see and the ability to interact with
digital video content to the use of digital video education to provide a new and
exciting possibilities. The video can stimulate interest and if it is relevant
information on the other pages, and not too far. Video of one of the most
compelling reasons, may be its dramatic ability to induce emotional responses
from individuals.

Animation
The animation is used to display status changes over time, slowly, to provide
students with information to make them in smaller blocks, it is absorbed.
Animation, when a user enters a combination, so that students can view the
different versions over time change, according to different variables. Animation is
used to prove an idea or to explain a concept. Video is usually yes taken from the
life, while the animation is based on the drawings on the. 2-D animation there are
two types of animation cell animation – based on 3-D animation of moving objects
on the screen along a predetermined path – on the changes, one to the next path
animation: 3D animation- the structure of a wide range of contour and 3D objects
and scenes animation – defines the motion of the object rendering – to an object,
such as color, surface texture properties involves three steps modeling of three-
dimensional animation, and transparency3-ð animation amount: 3D animation
image: from the multimedia concept scanning – the James Schuman3 3D animation
special effects: – the two images together a series of image warping – 3D animation
effects deformation distort a single image of the virtual reality – Create a user the
surrounding environment, therefore, he or she becomes part of the experience.

Graphic
Graphics to provide a learning session, the most creative possibility. They can from
the photographs, drawings, charts, spreadsheet, photo from the CD-ROM, or from
the Internet to pull something. Scanners, hand-painted work can be included.
Standing commented that the “picture recognition memory is almost unlimited.
The reason for this is that the images use a lot of range of cortical skills: color,
shape, line, size, texture, visual rhythm, especially the imagination.

Advantages and Disadvantages

Advantages
This is a very user-friendly. It does not need the number of energy users, in this
sense, you can sit down to watch the demo, you can read the text and hear the
sound.

It is a multi-sensory. It uses the senses of many users, while the use of multimedia,
such as hearings, see and talk.

It is a comprehensive and interactive. Through different media in the process of

digital integration. The possibility of interaction easy feedback are greatly increased.
It is flexible. Digitalization, this media can easily be changed to adapt to different
situations and audiences.

It can be used for a variety of audiences, ranging from one person to the whole
group.

Creative Industries: the creative industries, including advertising, media and news,
they use multimedia fun and interactive way to express their thoughts.
Organization of advertising agencies and other creative work across a creative way
of information, ideas and news. Path information in an interactive visualization of
these ideas, multimedia plays a vital role.

The latest developments in the enterprise: technology and multimedia environment

has made it possible for entrepreneurs to come up with an attractive company
website or presentation, including information about their products and services to
the interpretation of text, audio and video.

Marketing: construction in the site text, images, video shows the general idea of
​​the product is very popular. To explain the links with the media, social
networking sites to promote our ideas is inevitable. Customers can easily
visualization and link to website, in a good way to understand the message.

Telecommunications industry: Today, everyone is clear Multimedia Messaging

Service (MMS). This service makes it possible to audio and video content from our
mobile phones to send text. Previously, it was limited to only a certain number of
text messages. In the phone’s multimedia applications area in 2012 will only
increase with the daily development of the function, such as playing music, games,
watching movies, and our mobile news.

It can be seen in the entertainment industry entertainment: multimedia use one.

With the latest technology research and invention, the annual multimedia range
has been expanded. We like to see a 3D movie in the cinema theaters and on
television – and enjoy the movie special effects would not have been no
multimedia possible.

Running on a multimedia platform for video games. Multimedia range is the

frequent introduction of a wide range of new video game every other day. In short,
it can be said that increased consumer support and positive feedback from the
range of digital multimedia, and only increase in 2012. Has become more
technology-friendly in the world. Network marketing, the popularity of the use of
computers, mobile phones and video games is expanding its door in 2012 of
multimedia opportunities.

Disadvantages
Information overload. Because it is so easy to use, it can contain too much
information only once. Information overload. Because it is so easy to use, it can
contain too much information only once.

It takes time to compile. Even if it is flexible, it needs time with the original draft.

It can be expensive. As one of my previous post mentioned, and multimedia using

a wide range of resources, you can spend a lot of money.

Too unrealistic. Large files such as video and audio effects, the time it takes to load
your presentation. By adding too much may mean that you must use a larger
computer storage files. If you want to upload to the Internet, there are several
factors, such as bandwidth and the user’s ability to keep in mind.

Compatibility

Each browser can display at least some subset of HTML. The broad support of
multimedia elements. The best example is the case of Apple’s mobile devices, Flash
multimedia. As of mid-2012, the device still does not support Flash, resulting in the
dependence of Flash iPad and iPhone, the website displays an error. This problem
applies to other types of multimedia, as well. Use the Windows Media format,
multimedia content website will often fail to work properly correct the user’s
computer, the lack of the Windows Media plug-in.

It takes time to compile. Even if it is flexible, it needs time with the original draft.

It can be expensive. As one of my previous post mentioned, and multimedia using

a wide range of resources, you can spend a lot of money.

Too unrealistic. Large files such as video and audio effects, the time it takes to load
your presentation. By adding too much may mean that you must use a larger
computer storage files. If you want to upload to the Internet, there are several
factors, such as bandwidth and the user’s ability to keep in mind.

Examples of Multimedia
Facebook

Twitter

GIF

Etc….

Types of Multimedia
Whether you know it or not, you have seen multimedia and you should be semi familiar with it.
Multimedia is exactly what is sounds like, multi (many) media (pictures, video, etc.). If you go to
humble bundle.com you will see an excellent assortment of multimedia. You have a countdown,
which is your animation, you have images of the games you can get. When you click on an
image you will get an expansion showing you a description and an embedded YouTube. video.
Now that you understand the basics you can see all of the different uses of multimedia in your
favorite websites. While this sounds great and having multimedia will make any site better,
remember too much of anything is not good.
What Is It? Multimedia refers to the literal combination of multiple types of media. Web-based
multimedia, however, is a term used to describe the multimedia (sound, video, or animation,
text and images) found within web pages. Similar to others, web-based multimedia pages
display information requested by the user through hyperlinks. Multimedia web sites are
interactive, often containing elements with which the visitor directly works. Examples of this
would be playing or pausing a video clip or game, and controlling a 3D object. At one point,
web-based multimedia was strictly limited as both computers and internet services were too
slow to support it. Over time, the significant increase in computer and broadband connection
speeds have Web-based multimedia possible, and the success of Web-based multimedia is
growing rapidly. The vast majority of sites today feature some form of multimedia. For instance,
it is often used in advertisements, as regular site content (TV shows and photos posted by TV
networks or podcasts), informational videos of available products offered by companies, or as
“user- generated content”, such as videos uploaded to YouTube or pictures uploaded to Flickr.
Web Based Multimedia Applications come in a wide variety and can be found all over the
Internet. A website that contains more than one type of media is considered to be multimedia.
Sites that contain sound, video, animation, and/or images alongside text fall into this category.
Typically, these sites use multiple applications such as these to convey certain information to
the viewer of the web page. Manufacturers might use photos and PDF based user's manuals
to transfer key points of interest about their products to the viewers. In other cases, multimedia
can be used as a teaching tool where visitors learn through instructional videos or a news site
might use podcasts and television footage to update their readers through their websites.
Images and sound are also employed by many musicians when visiting their sites alongside
the text-based dates of their tour. Entertainment also plays a large factor in web based
multimedia applications. With the rise of Internet video streaming, people can now watch their
favorite t.v. shows when they have the free time to do so, and from anywhere there is an
Internet connection. Websites like Netflix and Hulu use sound, video, and often thumbnail
photo icons alongside their descriptive text of the shows available. Some things to keep in
mind concerning these multimedia applications are Internet connection speed and bandwidth.
Most of these video streaming websites; whether news, sports, or t.v. shows, etc. require a
minimum broadband connection speed of 500Kbs for standard definition viewing. The
minimum speed requirement increases as the definition increases and vice versa. Bandwidth
plays an important role as well since some service providers put a cap on the amount of
information that can be processed. Most "smart" phone service providers set a cap of 1Gb or
2Gb a month and charge additional fees if this ceiling is ignored. Considering that a standard
definition, one hour t.v. show can be close to 200Mb, it is wise to pay attention to the
bandwidth being consumed as this can rapidly add up.

JPEG, GIF, and PNG Formatting

GIF and PNG are two different formats which images are available in. GIF simply means
Graphics Interchange Format and is typically used for animations and sometimes single
images as well. The images are compressed or made smaller; they are using what is called
loss-less data compression. This compression makes it so that the image does not lose quality
even if it is compressed due to its ability to have uniformed color with well-defined edges. A
GIF is not the best quality format for images because of its limit of colors, which is one of the
reasons that PNG was created. PNG are Portable Network Graphics. Their ability to compress
is higher quality and allows for alpha transparency, which is basically creating the image with a
background so that it looks transparent either partially or fully. They can store more color depth
but also take up more space than GIFs in some cases. In cases where this does not apply it is
because their ability to have better compression in 8-bit data ends up being smaller than
GIFs. PNGs are unlike GIFs because they do not support animations, and are a single-image
based format.These formats are used in many Web pages today and are both arguably as
important.

The Joint Photographic Experts Group committee created the file format that is otherwise
known as JPEG. JPEG is a technique and file format used to compress color images, digital
photos, and other digital graphics. Many users who store photographs on their computer will
recognize the JPEG file extension recognized as “.jpeg”, or “jpg”. The file size of a selected
image can be optimized for different uses, otherwise known as editing a photo to the desired
sizes. The file format does so by using a type of compression of the image known as “lossy
compression”. The definition of lossy compression is defined as the ability for the image to
decrease in file size, taking away a slight decrease in image quality. JPEG files are widely
used by consumers as a way to save photos on their computer to view at their desire. However,
a user may have interest in sharing these images through e-mail, or a website. As considering
using a JPEG file on a website or through email, a user must consider the file size in
comparison to the amount of quality of the image. For instance, if a user is interested in posting
a photograph on a website of theirs, they must consider file size and formatting. Also, with e-
mail, a user must consider the quality of the image they will be sending. The higher the quality
of the image being sent, the larger the file size must be. If a user is sending this file over their
cellular phone, it may require the use of more data to send a larger file size.

Text
Text - The form in which the text can be stored can vary greatly. In addition to ASCII
based files, text is typically stored in processor files, spreadsheets, databases
and annotations on more general multimedia objects. With availability and
proliferation of GUIs, text fonts the job of storing text is becoming complex allowing
special effects(color, shades..).

Graphics
Graphics - There is great variance in the quality and size of storage (Image file
formats) for still images (Bitmap - gif, jpg, bmp) (Vector -
svg, pdf, swf,ps). Digitalized images are sequence of pixels that represents a
region in the user's graphical display.

Video
Video - One on the most space consuming multimedia data type is digitalized video.
The digitalized videos are stored as sequence of frames. Depending upon its resolution
and size a single frame can consume upto 1 MB. Also to have realistic video playback,
the transmission, compression, and decompression of digitalized require continuous
transfer rate.