Online Trading - Sharekhan

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The uncertainty and the rapid fluctuations in the Indian capital market

made many investors at home and foreign wary about the future of their investments. So
in order to lessen this uncertainty in the market, SEBI introduced many new trends by
making changes in the way the capital market functions by introducing online trading,
rolling settlement, dematerialization of shares, etc. This project is only an attempt to find
the effect of these trends on the Indian market. This study is done with reference of
S.S.KANTILAL ISHWARLAL SECURITIES&INVESTORS Pvt. Ltd. (SSKI), so its
scope is limited to SSKI.
OBJECTIVES OF THE STUDY
1) To analyze the changes in trading after the exchange shifted from outcry to
online trading system.
2) To study the functions of SHAREKHAN through various departments.
3) To know the online screen based trading system adopted by SHAREKHAN
and its communication facilities
4) To know about the latest and future development in the stock exchange
trading system and its procedure.
5) To study the effect of the changing trends in the capital market on the investor,
the broker and on the country largely, particularly in Hyderabad.
6) To study repeated functions of SSKI through various departments and
committees.
NEED FOR THE STUDY
Stock exchanges are an integral part of the capital market. It is
the perfect type of market for securities whether of govt. or semi govt. bodies or
other bodies as for share and debentures issued by the joint stock enterprises.
Stock exchanges provide liquidity to the listed companies; they give quotations to
the listed companies and help in trading and raising funds from the market.
An exchange provides ready market for the sale and purchase of securities.
Stock market in India is more than century old and has been functioning effectively
through the medium of recognized stock exchanges. The stock market, which is
integral part of the capital, has a major impact on the functioning of the corporate
sector in particular. Since the capital market is playing, major role in the Indian
economy from the past several years there is an essential need to study the overall
functioning of stock exchange.
SCOPE OF THE STUDY:

The scope of the study analyses us to know how the On-line Trading activities are carried
out in SHAREKHAN.

DATA COLLECTION METHODS: The data collection methods include both the
primary and secondary collection methods.

Primary method: This method includes the data collected from the personal interaction
with authorized members, clerks of the SSKI.

Secondary method: The secondary data collection method includes:


 The lecturers delivered by the superintendents of respective
departments.
 The brochures and material provided by Share Khan Securities
limited.
 The data collected from the magazines of the NSE, economic
times, etc.
 Various books relating to the investments, capital markets and
other related topics.

LIMITATIONS OF THE STUDY:

The study is confined to the past 2-3 years and present system of the trading procedure in

the SSKI and the study is confined to cover all the related issues in brief. Online-trading

procedure only exhaustive analysis, problems of listing, management of trade, SEBI

guidelines relating there to be not covered due to limited time and to keep the study in

manageable limits.
Following diagram gives the structure of Indian financial system:
FINANCIAL MARKETS:

Financial markets are helpful to provide liquidity in the system and for smooth
functioning of the system. These markets are the centers that provide facilities for buying
and selling of financial claims and services. The financial markets match the demands of
investment with the supply of capital from various sources.

According to functional basis financial markets are classified into two types.
They are:
 Money markets (short-term)
 Capital markets (long-term)

According to institutional basis again classified in to two types.


They are:
 Organized financial market
 Non-organized financial market.

The organized market comprises of official market represented by recognized


institutions, bank and government (SEBI) registered/controlled activities and
intermediaries. The unorganized market is composed of indigenous bankers,
moneylenders, individual professional and non-professionals.

MONEY MARKET:
Money market is a place where we can raise short-term capital.
Again the money market is classified in to
 Inter bank call money market
 Bill market and
 Bank loan market Etc.
E.g.; treasury bills, commercial papers, CD's etc.

CAPITAL MARKET:
Capital market is a place where we can raise long-term capital.
Again the capital market is classified in to 2 types and they are
 Primary market and
 Secondary market.
E.g.: Shares, Debentures, and Loans etc.

My emphasis is more on capital market.

PRIMARY MARKET

Primary market is generally referred to the market of new issues or market for
mobilization of resources by the companies and government undertakings, for new
projects as also for expansion, modernization, addition, diversification and up gradation.
Primary market is also referred to as New Issue Market. Primary market operations
include new issues of shares by new and existing companies, further and right issues to
existing shareholders, public offers, and issue of debt instruments such as debentures,
bonds, etc.
The primary market is regulated by the Securities and Exchange Board of India (SEBI a
government regulated authority).

FUNCTIONS:-

The main services of the primary market are origination, underwriting, and distribution.
Origination deals with the origin of the new issue. Underwriting contract make the shares
predictable and remove the element of uncertainty in the subscription. Distribution refers
to the sale of securities to the investors.

The following are the market intermediaries associated with the market:
1. Merchant banker/book building lead manager
2. Registrar and transfer agent
3. Underwriter/broker to the issue
4. Adviser to the issue
5. Banker to the issue
6. Depository
7. Depository participant

INVESTORS PROTECTION IN PRIMARY MARKETS:-

To ensure healthy growth of primary market, the investing public should be protected.
The term investor protection as a wider meaning in the primary market. The principal
ingredients of investors protection are
 Provision of all the relevant information
 Provision of accurate information and
 Transparent allotment procedures without any bias.

SECONDARY MARKET:-

The primary market deals with the new issues of securities. Outstanding securities are
traded in the secondary market, which is commonly known as stock market or stock
exchange. “The secondary market is a market where scrips are traded”. It is a market
place which provides liquidity to the scrips issued in the primary market. Thus, the
growth of secondary market depend on the primary market. More the number of
companies entering the primary market, the greater is the volume of trade at the
secondary market. Trading activities in the secondary market are done through the
recognized stock exchanges which are 23 in number including Over The Counter
Exchange of India, National Stock Exchange of India and Interconnected Stock Exchange
of India.

Secondary market operations involve buying and selling of securities on the stock
exchange through its members. The companies hitting the primary market are
mandatorily required to list their shares on one or more stock exchanges in India
including stock exchanges. Listing of scrips provides liquidity and offers an opportunity
to the investors to buy or sell the scrips.
The following intermediaries in the secondary market:
1. Broker/member of stock exchange – buyers broker and sellers broker
2. Portfolio Manager
3. Investment advisor
4. Share transfer agent
5. Depository
6. Depository participants.

STOCK MARKETS IN INDIA

Stock exchanges are the perfect type of market for securities whether of government and
semi-govt bodies or other public bodies as also for shares and debentures issued by the
joint-stock companies. In the stock market, purchases and sales of shares are affected in
conditions of free competition. Government securities are traded outside the trading ring
in the form of over the counter sales or purchase. The bargains that are struck in the
trading ring by the members of the stock exchanges re at the fairest prices determined by
the basic laws of supply and demand.

DEFINITION OF STOCK EXCHANGE:-

“Stock exchange means any body or individuals whether incorporated or not,


constituted for the purpose of assisting, regulating or controlling the business of buying,
selling or dealing in securities.”
The securities include:
1. Shares, scrip, stocks, bonds. Debentures stock or other marketable securities of a
like nature in or of any incorporated company or other body corporate;
2. Government securities; and
3. Rights or interest in securities.

HISTORY OF STOCK EXCHANGE:-


The only stock exchanges operating in the 19 th century were those of
Mumbai setup in 1875 and Ahmedabad set up in 1894. These were organized as
voluntary non-profit-marking associations of brokers to regulate and protect their
interests. Before the control on securities under the constitution in 1950, it was a state
subject and the Bombay securities contracts (control) act of 1925 used to regulate trading
in securities. Under this act, the Mumbai stock exchange was recognized in 1927 and
ahemedabad in 1937. During the war boom, a number of stock exchanges were
organized. Soon after it became a central subject, central legislation was proposed and a
committee headed by a.d.gorwala went into the bill for securities regulation. On the basis
of the basis of the committee’s recommendations and public discussion, the securities
contract (regulation) act became law in 1956.

FUNCTIONS OF STOCK EXCHANGE:-


Stock exchanges provide liquidity to the listed companies. By giving
quotations to the listed companies, they help trading and raise funds from the market,
savings of investors flow into public loans and to joint-stock enterprises because of this
ready marketability and unequalled facility for transfer of ownership of stocks, shares and
securities provided by the recognized stock exchanges as a result, over the hundred and
twenty years during which the stock exchanges have existed in this country and through
their medium, the central and state government have raised crores of rupees by floating
public loans; municipal corporations, improvement trust, local bodies and state finance
corporations have obtained from the public their financial requirements, and industry,
trade an commerce- the backbone of the country’s economy-have secured capital of
crores or rupees through the issue of stocks, shares and debentures for financing their
day-to-day activities, organizing new ventures and completing projects of expansion,
diversification and modernization. By obtaining the listing and trading facilities, public
investment is increased and companies were able to raise more funds. The quoted
companies with wide public interest have enjoyed some benefits and assets valuation has
become easier for tax and other purposes.

VARIOUS STOCK EXCHANGES IN INDIA:-

At present there are 23 stock exchanges recognized under the securities contracts
(regulation), Act, 1956. Those are

Region Exchange City


Northern Ludhiana Stock Exchange Ludhiana
Region Delhi Stock Exchange Delhi
Jaipur Stock Exchange Jaipur
U.P. Stock Exchange Kanpur

Southern Hyderabad Stock Exchange Hyderabad


Region Bangalore Stock Exchange Bangalore
Mangalore Stock Exchange Mangalore
Madras Stock Exchange Chennai
Coimbatore Stock Exchange Coimbatore
Cochin Stock Exchange Cochin

Eastern Calcutta Stock Exchange Calcutta


Region Gauhati Stock Exchange Gauhati
Magadh Stock Exchange Patna
Bhubaneswar Stock Exchange Bhubaneswar
Western Bombay Stock Exchange Mumbai
Region National Stock Exchange Mumbai
OTCEI Stock Exchange Mumbai
M.P. Stock Exchange Indore
Pune Stock Exchange Pune
Vadodara Stock Exchange Vadodara
Ahmedabad Stock Exchange Ahmedabad
Saurashtra Stock Exchange Rajkot

OUT OF THESE MAJOR STOCK EXCHANGES ARE:-

NSE

The Organization

The National Stock Exchange (NSE) of India Limited has genesis in the report of the
High Powered Study Group on Establishment of New Stock Exchanges, which
recommended promotion of a National Stock Exchange by financial institutions (FIs) to
provide access to investors from all across the country on an equal footing. Based on the
recommendations, NSE was promoted by leading Financial Institutions at the behest of
the Government of India and was incorporated in November 1992 as a tax-paying
company unlike other stock exchanges in the country.

On its recognition as a stock exchange under the Securities Contracts (Regulation) Act,
1956 in April 1993, NSE commenced operations in the Wholesale Debt Market (WDM)
segment in June 1994. The Capital Market (Equities) segment commenced operations in
November 1994 and operations in Derivatives segment commenced in June 2000.
NSE's mission is setting the agenda for change in the securities markets in India. The
NSE was set-up with the main objectives of:

 Establishing a nation-wide trading facility for equities, debt instruments and


hybrids,
 Ensuring equal access to investors all over the country through an appropriate
communication network,
 Providing a fair, efficient and transparent securities market to investors using
electronic trading systems,
 Enabling shorter settlement cycles and book entry settlements systems, and
 Meeting the current international standards of securities markets.

The standards set by NSE in terms of market practices and technology has become
industry benchmarks and is being emulated by other market participants. NSE is more
than a mere market facilitator. It's that force which is guiding the industry towards new
horizons and greater opportunities.

BSE

INTRODUCTION:

The Stock Exchange, Mumbai, popularly known as "BSE" was established in


1875 as "The Native Share and Stock Brokers Association". It is the oldest one in
Asia, even older than the Tokyo Stock Exchange, which was established in 1878. It is a
voluntary non-profit making Association of Persons (AOP) and is currently engaged in
the process of converting itself into demutualised and corporate entity. It has evolved
over the years into its present status as the premier Stock Exchange in the country. It is
the first Stock Exchange in the Country to have obtained permanent recognition in 1956
from the Govt. of India under the Securities Contracts (Regulation) Act, 1956.
The Exchange, while providing an efficient and transparent market for trading in
securities, debt and derivatives upholds the interests of the investors and ensures
redresses of their grievances whether against the companies or its own member-brokers.
It also strives to educate and enlighten the investors by conducting investor education
programmers and making available to them necessary informative inputs.

A Governing Board having 20 directors is the apex body, which decides the policies and
regulates the affairs of the Exchange. The Governing Board consists of nine elected
directors, who are from the broking community (one third of them retire ever year by
rotation), three SEBI nominees, six public representatives and an Executive Director &
ChiefExecutiveOfficer (CEO) & a ChiefOperatingOfficer (COO).

The Executive Director as the Chief Executive Officer is responsible for the day-to-day
administration of the Exchange and the Chief Operating Officer and other Heads of
Departments assist him.

The Exchange has inserted new Rule No.126 A in its Rules, Byelaws pertaining to
constitution of the Executive Committee of the Exchange. Accordingly, an Executive
Committee, consisting of three elected directors, three SEBI nominees or public
representatives, Executive Director & CEO and Chief Operating Officer has been
constituted. The Committee considers judicial & quasi matters in which the Governing
Board has powers as an Appellate Authority, matters regarding annulment of transactions,
admission, continuance and suspension of member-brokers, declaration of a member-
broker as defaulter, norms, procedures and other matters relating to arbitration, fees,
deposits, margins and other monies payable by the member-brokers to the Exchange, etc.
REGULATORY FRAME WORK OF STOCK EXCHANGE:

The “Securities Contract Regulation Act, 1956” and “Securities Exchange Board of India
1952” provided a comprehensive legal framework. Three tier regulatory structure
comprising
 Ministry of finance
 The Securities And Exchange Board of India
 Governing body

MEMBERS OF STOCK EXCHANGE:-

The securities contract regulation act 1956 has provided uniform regulation for the
admission of members in the stock exchanges. The qualifications for becoming a member
of a recognized stock exchange are given below:
The minimum age prescribed for the members is 21 years.
He should be an Indian citizen.
He should be neither a bankrupt nor compound with the creditors.
He should not be convicted for fraud or dishonesty.
He should not be engaged in any other business connected with a company.
He should not be a defaulter of any other stock exchange.
The minimum required educational is a pass in 12th standard examination.
SECURITIES AND EXCHANGE BOARD OF INDIA {SEBI}

The securities and exchange board of India was constituted in 1998 under a
resolution of government of India. It was later made statutory body by the SEBI act
1992.according to this act, the SEBI shall constitute of a chairman and five other
members appointed by the central government.
With thee coming into effect of the securities and exchange board of India act, 1992 some
of the powers and functions exercised by the central government, in respect of the
regulation of stock exchange were transferred to the SEBI.

OBJECTIVES AND FUNCTIONS OF SEBI

I. To protect the interest of investors in securities.


II. Regulating the business in stock exchanges and any other securities
market.
III. Registering and regulating the working of intermediaries associated with
securities market as well as working of mutual funds.
IV. Promoting and regulating self-regulatory organizations.
V. Prohibiting insider trading in securities.
VI. Regulating substantial acquisition of shares and take over of companies.
VII. Performing such functions and exercising such powers under the
provisions of capital issues (control) act, 1947and the securities to it by the
central government.

SEBI GUIDELINES TO SECONDARY MARKETS: (STOCK EXCHANGES):


1. Board of Directors of Stock Exchange has to be reconstituted so as include
non-members, public representatives and government representatives to the
extent of 50% of total number of members.
2. Capital adequacy norms have been laid down for the members of various
stock exchanges depending upon their turnover of trade and other factors.
3. All recognized stock exchanges will have to inform about transactions within
24 hrs.

Types of order:
Buy and sell orders placed with members of the stock exchange by the investors. The
orders are of different types.

Limit orders: Orders are limited by a fixed price’ buy Reliance Petroleum at Rs.50.Here,
the orders has clearly indicated the price at which it has to be bought and the investor is
not willing to give more than Rs.50.

Best rate order: Here, the buyer or seller gives the freedom to the broker to execute the
order at the best possible rate quoted on the particular date for buying. It may be lowest
rate for buying and highest rate for selling.

Discretionary order: The investor gives the range of price for purchase and sale. The
broker can use his discretion to buy within the specified limit. Generally the
approximation price is fixed. The order stands as this “buy BRC 100 shares around
Rs.40”.

Stop loss order: The orders are given to limit the loss due to unfavorable price
movement in the market. A particular limit is given for waiting. If the price falls below
the limit, the broker is authorized to sell the shares to prevent further loss. E.g., Sell
ANDHRABANK at Rs.105 stops loss at Rs.100.
Buying and selling shares: The to buy and sell the share the investor has to locate
register broker or sub broker who render prompt and efficient to service to him. The order
to buy or sell specified number of shares of the company of investor’s choice are placed
with the broker. The order may be of any of the above any mentioned type. After
receiving the order the broker tries to execute the order in his computer terminal. Once
matching order is found, the order is executed. The broker the delivers the contract note

To the investor. It gives the details regarding the name of the company, number of shares
bought, price, brokerage, and the date of delivery of share. In this physical trading form,
once the broker gets the share certificate through the clearing houses he delivers the share
certificate along with transfer deed to the investor. The investor has to fill the transfer
deed and stamp it. The stamp duty is one of the percentage considerations, the investor
should lodge the share certificate and transfer deed to the register or transfer agent of the
company. If it is bought in the DEMAT form, the broker has to give a matching
instruction to his depository participant to transfer shares bought to the investors account.
The investor should be account holder in any of the depository participant. In the case of
sale of shares on receiving payment from the purchasing broker, the broker effects the
payment to the investor.

Share groups: The listed shares are divided into 3 categories:


Group A shares, B1 shares, B shares. The last 2 groups are referred to cleared securities
or non specified shares. The shares that come under the specified group can avail the
carry forward transaction. In ‘A’ group, shares are selected on the basis of equity, market
capitalization and public holding. Further it should have good track record and dividend
paying company. It should have good growth potential too. The trading volumes and the
investor’s base are high in ‘A’ group shares. Any company when it satisfies these criteria
would be shifted from ‘B’ group to ‘A’ group.
In the B1 group actively traded share are included. Carry forward transactions are not
allowed in this group. Settlement takes place through the clearinghouse along with the ‘A’
group shares. The settlement cycle and the procedure are identical to ‘A’ group security.
The rest of the company shares listed from the ‘B’ group.
Rolling settlement system:
Under rolling settlement system, the settlement takes place n days (usually 1, 2, 3 or
5days) after the trading day. The shares bought and sold are paid in for n days after the
trading day of the particular transaction. Share settlement is likely to be completed much
sooner after the transaction than under the fixed settlement system.
The rolling settlement system is noted by T+N i.e. the settlement period is n days after
the trading day. A rolling period which offers a large number of days negates the
advantages of the system. Generally longer settlement periods are shortened gradually.
SEBI made RS compulsory for trading in 10 securities selected on the basis of the
criteria that they were in compulsory demat list and had daily turnover of about Re.1
crore or more. Then it was extended to “A” stocks in Modified Carry Forward Scheme,
Automated Lending and Borrowing Mechanism (ALBM) and Borrowing and lending
Securities Scheme (BELSS) with effect from dec 31, 2001.
SEBI has introduced T+5 rolling settlement in equity market from July 2001 and
subsequently shortened the cycle to T+3 from April 2002. After the T+3 rolling
settlement experience it was further reduced to T+2 to reduce the risk in the market and
to protect the interest of the investors from 1st April 2003.

Activities on T+1: conformation of the institutional trades by the custodian is sent to the
stock exchange by 11.00 am. A provision of an exception window would be available for
late confirmation. The time limit and the additional changes for the exception window are
dedicated by the exchange.
The exchanges/clearing house/ clearing corporation would process and download the
obligation files to the broker’s terminals late by 1.30 p.m on T+1. Depository participants
accept the instructions for pay in securities by investors in physical form up to 4 p.m and
in electronic form up to 6 p.m. the depositories accept from other DPs till 8p.m for same
day processing.
T+2 activities: The depository permits the download of the paying in files of securities
and funds until 10.30 am on T+2 from the brokers’ pool accounts. The depository
processes the pay in requests and transfers the consolidated pay in files to clearing
House/clearing Corporation by 11.00am/on T+2. The exchange/clearing house/clearing
corporation executes the pay-out of securities and funds latest by 1.30 p.m on T+2 to the
depositories and clearing banks. In the demat mode net basis settlement is allowed. The
buy and sale positions in the same scrip can be settled and net quantity has to be settled.
INTRODUCTION:-

ABOUT SSKI GROUP:-

SSKI group also comprises Institutional broking and Corporate Finance.

While the Institutional broking division caters to the largest domestic and foreign

institutional investors, the corporate finance division focuses on niche areas such as

infrastructure, telecom and media. SSKI holds a sizeable portion of the market in each of

these segments.

As the forerunner of investment research in the Indian market, we provide the

best research coverage amongst broking houses in India. Our research team is rated as

one of the best in the country. Voted four times as the Top Domestic Brokerage House

by Asia money Survey, SSKI is consistently ranked amongst the top domestic brokerage

houses in India.

To cut a long story short, Sharekhan is an equities focused organization tracing

its lineage to SSKI (S.S.KANTILAL&ISHWARLAL INVESTMENTS &SECURITIES

PVT.LTD.), a veteran equities solutions company with over 8 decades of experience in

the Indian stock markets.

I
If you experience our language, presentation style, content or for that matter

the online trading facility, you'll find a common thread; one that helps you make

informed decisions and simplifies investing in stocks. The common thread of

empowerment is what Sharekhan's all about!

Share khan is also about focus. Sharekhan does not claim expertise in too

many things. Sharekhan's expertise lies in stocks and that's what he talks about with

authority. So when he says that investing in stocks should not be confused with trading in

stocks or a portfolio-based strategy is better than betting on a single horse, it is something

that is spoken with years of focused learning and experience in the stock markets. And

these beliefs are reflected in everything Sharekhan does for you!

To sum up, Sharekhan brings to you a user- friendly online trading facility,

coupled with a wealth of content that will help you stalk the right shares.

Those of you who feel comfortable dealing with a human being and would

rather visit a brick-and-mortar outlet than talk to a PC, you'd be glad to know that

Sharekhan offers you the facility to visit (or talk to) any of our share shops across the

country. In fact Sharekhan runs India's largest chain of share shops with around 180

outlets in 90 cities!
Some of the outlets are

BRANCH MANAGER
MUMBAI(LOWER PAREL) Mr.SANDEEP JAIN
BANGALORE-JAYANAGAR Mr.CHANNARAJ K.J.
BANGALORE-GANDHI NAGAR Mr.BASAPPA D.M.
CALICUT Mr.GOPAKUMAR
CHENNAI-CHETPET Mr.RAJIV PUROHIT
CHENNAI Mr. V.KRISHNAMURTHY
COIMBATORE Mr.V.MOHANKRISHNAN
ERODE Mr.T.V.N.GIRISHKUMAR
GOA-MAPUSA Mr.KAMATH TRIVIKRAM
GOA-PANAJI Mr.PRAVEEN SHAMAIN
HYDERABAD Mr.D.HEM KUMAR
JODHPUR Mr.VINOD BHANDARI
KOLKATA Mr.SANJAY VORA
KOCHI Mr.DINSENA KALLIDIL
NAVSARI Mr.NUTAN PATEL
NEW DELHI Mr.HEMENDRA AGARWAL
PALAKKAD Mr.V.RAGUNATHAN
PUNE Ms. SUJATHA RAMAN
RAJKOT Mr.NARENDRA TANNA
SALEM Mr.R M PANDIYAN
SURAT Mr.DARSHAN VANIAWALA
THRISSUR Mr.RAMAKRISHNAN T.B.
VADODARA Mrs.ANAHITA VORA
VIJAYAWADA -
MUMBAI-ANDHERI Mr.SAMEER ASHER
MUMBAI-FORT Mr.BHUSHAN SHAH
MUMBAI-GHATKOPAR Mr.MUSTAFA PARDIWALA
MUMBAI-KHAR -
MUMBAI-OPERA HOUSE Mr.JAYESH SHAH

GOVERNING BOARD

SHAREHOLDERS
SSKI - 55.5% HSBC – 18.5%
(Morakhiafamily) INTEL – 10.5%
CARLYES – 15.5%
BOARD OF DIRECTORS

DESIGNATION NAME

CEO MR. TARUN SHAH

CFO MR. SHANKAR VALIVA

CTO MR. KETAN PARIAH

MR. JAIDEEP ARORA


EXECUTIVE DIRECTOR

CUSTOMERSERVICE MR. GEETA RAMESH

REPRESENTATIVE (CSR)

SALES AND MARKETING MR. AJAI BATHIjA

YOUR FRIENDLY NEIGHBOURHOOD STOCK BROKER:-

Sharekhan, India’s leading stockbroker is the retail arm of SSKI, an

organization with over eighty eight years of stock market experience with more than 180

share shops in over 90 cities, and a presence on internet through www.sharekhan.com ,

India’s premier online trading destination, it reach out to customers like no one else.

Share khan offers your trade execution facilities on the BSE and the NSE, for cash

as well as derivatives, depository services and most importantly, investment advice

tempered by 88 years of research and broking experience. To ensure that your trading
experience with share khan is fast, secure and hassle free, we offer a suite of products and

services, providing you with multi-channel access to the stock markets.

BROKING…PERSONALIZED:-

If you prefer the assurance and reliability of trading through a broker, you can use our

network of 30 branches and 157 business partner outlets in over 80 cities to trade in

equities as well as derivatives. We will help you with the investment process, give you

advice based on extensive research and provide you with relevant and updated

information to help you make informed investment decisions.

TRADE ANYWHERE:-

Freedom@www.sharekhan.com

However, if you prefer the convenience of trading from wherever you are, you can get

yourself a Classic trading account and enjoy the freedom that comes with it. You can now

place orders even after the trading hours, and the orders are queued up to be executed as

soon as the market opens. Sharekhan.com, the winner of several prestigious awards, has

been the most preferred destination for online trading ever since its launch.
PRODUCTS AND SERVICES OFFERED BY SHAREKHAN:-

APPLET BASED TRADING SYSTEM:-

 Equity and Derivatives trading from a single screen.

 Customised Market watch with streaming Cash and F&O rates live on the

screen. Instant Order placement and trading confirmations on same screen.

 Dynamic order and trade book.

 Tools to test your ISP connectivity to share khan servers.

Dial’n’Trade:-

You can now use our ‘Dial’n’Trade’ back up option. Sharekhan team will help

you place a trade after a security check right over the phone! Your account statement will

get updated with this information automatically. This service is available both in Hindi

and English. You can even use this service to place After-Market Hour Orders.

FEATURES OF Dial’n’Trade:-

 Dedicated Toll-Free number for order placements.

 Automatic fund transfer with phone banking.


 Simple and secure IVR based system for authentication.

 No waiting time. Enter your TPIN to be transferred to our telebrokers.

 Trusted, professional advice from our telebrokers.

 After-hours order placement facility between 8 am & 9:30 am.

 Reliable services wherever you are.

SPEEDTRADE:-

SpeedTrade is a next-generation online trading product that brings the power of

your broker’s terminal to your PC. It provides on a single screen streaming quotes, online

tic-by-tic charts, instant order placement and trade confirmations for equity / cash market.

It is ideal for active traders and jobbers who transact frequently during trading session to

capitalize on intra-day price movements.

Unlike browser based trading applications that require moving from page to page to

execute a single transaction, SPEEDTRADE is a net-based executable application that

provides everything a trader needs on one screen, thereby, reducing the maximum time

required to execute a trade by a huge margin.

what you get with SpeedTrade?

 Instant order Execution and Confirmation.

 Single screen trading terminal (cash and Derivatives).

 Real-time streaming quotes, tic-by-tic charts.

 Market summary (most traded scrip, highest value).

 Hot keys similar to a brokers terminal.


 Alerts and reminders.

 Back-up facility to place trades on Direct Phone lines.

 Trading in Derivatives.

SpeedTradePlus:-

It extends the power of online trading from cash markets to Futures and Options. On a

single screen, you can trade cash as well as future and option contracts. Other features

include Intra-Day Charting(Bar and Japanese Candlestick Charts), easy order placement

and instant trade confirmations in seconds, price alerts, research calls, and derivative

tool-kit to help you trade like the experts.

POWER-PACKED FEATURES OF

SPEEDTRADE & SPEED TRADE PLUS:-

 Real Time Streaming quotes, tic-by-tic chart.

 Market summary (most traded, highest value etc.)

 Ability to customize the terminal screen.

 Hot keys similar to BOLT and NEAT.

 Instant Order execution and confirmation.

 Reports for personal account details.


 Pre-defined detailed sector-wise scrip list.

 Alerts and reminders.

IPO Online:-

At the click of your mouse you can select the public issue of your choice

(fixed price or book building) and subscribe to it online! All you need to do is to

select the number of shares / money that you wish to invest; share khan will take care

of your application process, making payments etc.

SHAREKHAN RESEARCH:-

Receive high performance trading recommendations from share khan. Yes, share khan

boast of strike rates as high as 65-70% in booking recommendations in the money.

Our first rule is not to lose money and the second to make some. If you did not

believe making money was a scientific process and there was a method in the

madness share khan have broken the myth and with consistency there are daily

reports like Share khan Eagle Eye, Derivative Info Kit and Share khan Investor’s

Eye are being sent to the customers.

TRADING IN COMMODITY- FUTURES:-

Share khan provides you the facility to trade in commodities (bullion: gold / silver

and agricultural commodities) through Share khan Commodities Pvt. Ltd – a wholly

owned subsidiary of its parent SSKI. Share khan is the member of two major

commodity exchanges and offers trading facilities on both these exchanges:-


 Multi Commodity Exchange of India Ltd (, Mumbai.

 National Commodity and Derivative Exchange (NCDEX), Mumbai.

INVESTMENT IDEAS:-

For investment, the application of the bottom-up approach of

investing with a dear focus on stock picking has resulted in investment ideas that have

withstood the storm to deliver returns to patient investors. Effective money

management with appropriate risk rewards, the relentless use of stop losses, and our

clear-cut focus on the importance of timing the market accurately has contributed to

this success.sharekhans investment philosophy is “given the clients risk profile,

maximize performance by adhering to a disciplined investment approach backed by

quality research”.

Key elements of our investment philosophy and approach are:

 Bottom-up stock selection.

 In-depth, independent fundamental research.

 Selecting high-quality companies with sustainable competitive advantages.

 Disciplined valuation approach applying multiple valuation measures.

 Long-term vision, resulting in low portfolio turnover.

PORTFOLIO MANAGEMENT:
SSKI follow a multi disciplined approach incorporating quantitative analysis (use of

models and statistical analysis), fundamental analysis (industry and company

analysis, market and economic trends) and technical analysis (buying and selling

patterns of stocks). The common attributes that can be found across all our equity

portfolios are:

 High-quality securities

 Holdings widely diversified among industry sectors

 Stocks with adequate market capitalizations and free float

 Stock concentration as per client risk profile but generally to be


kept at manageable levels.

SSKI investment process involves three distinct steps:

1. Screening

2. Research

3. Model portfolio construction.

HOW SSKI MAXIMIZE INVESTORS RETURNS


Quadrant 1 Quadrant 3
Low risk High risk
High return High return

Quadrant 2 Quadrant 4
Low risk High risk
Low return Low return

RESEARCH TEAM:-

All this is made possible by a team of dedicated analysts who have years of

working experience in the industries that they track, and a proven track record in

using their knowledge of the investment science to deliver results.

DEPOSITORY SERVICES:-

Share khan offers you the convenience of a broker-DP. It will help

you meet your pay-in obligations on time thereby reducing the possibility of auctions.

We understand your need for flexibility therefore; we accept late instructions without

any extra charge. We execute the instruction immediately on receiving it. You can

view your updated account statement on Internet.

Share khan Depository Services offers Demat services to

individual and corporate investors. We have a team of professionals and the latest

technological expertise dedicated exclusively to our Demat department. You can avail

of Demat \ Remat; Repurchase, pledge, Transmission facilities at our branch and

business partner’s outlets.


STATE OF AFFAIRS:-

 3 – 5 years back…

 Retail stock-broking was a highly fragmented industry; there were over

2000 brokers and 10000 sub-brokers in India.

 Basic services were enough to satisfy customers.

 Online trading was perceived as new fad.

 Present Scenario:-

 Consolidation phase – Big brokers taking over the business of

small to medium sized brokers.

 Online trading is fast gaining high level of acceptance from

customers all over the country.

 Clients are demanding investment advice backed by a solid and

comprehensive research.

 Future Outlook:-

 25 big broking houses, 3 crore investors.

 Investment in high-end technology infrastructure and people will be a key

factor in delivering world class service.

 Brand association will be very important for sustaining and expanding

business.

 Multi-channel access to the stock market (Offices + Internet + IVR-based

Phone + mobile Devices) will be a necessity.


KEY FEATURES OF ONLINE TRADING WITH SHAREKHAN:-

 Freedom from paperwork.

 Instant credit and money transfer.

 Trade from any net enabled PC.

 Online orders on the phone.

 Timely advice and research reports.

 Real-time Portfolio tracking.

 After-hour orders.
TRADING PROCEDURE

OUTCRY SYSTEM

TRADING IN THE STOCK EXCHANGE:


-THE CONVENTION DAY
The broker has to buy or sell securities for which he has received the
orders. For this, the broker or his authorized representatives goes to the stock exchange.
This method is called the open outcry system. Basically the brokers shout while buying
or selling the securities. The floor of the stock exchange is divided into a number of
markets also known as ‘post pit’ or wing based on particular securities dealt there.
In the post pit or wing, the broker using ‘open outcry’ method makes an offer or bid price.
For making the necessary bargain, he quotes his purchase or sale price, also known as
offer or bid price. The dealer, to whom the price is quoted, quotes his own price when the
quotation of the dealer suits the broker, he may loose the bargain. If he is not satisfied
with the quote price, he may turn to some other dealer. On the close of the bargain, the
dealer as well as the broker makes a brief not of the particulars of the deal. Such notes are
made on some pad and on it the number of shares, the price agreed upon, the name of the
party, what membership number etc., are noted.

DISADVANTAGES OF OUTCRY SYSTEM:

 It lacks transparency.
 The scope of manipulation, speculation and mal practice more.
 The time gap between many of the trading operations used to be met quickly and
easily.
 Signal were more important in the outcry system any member who could not
interpret the buy/sell signal correctly often landed himself in disastrous situation.
 In audibility was another disadvantage of the outcry system.
Due to the above disadvantages of the outcry system, the SHAREKHAN has shifter from
outcry system to online trading from February 29 1997.

MANUAL TRADING

TRADING PROCEDURE BEFORE INTRODUCTION OF ONLINE TRADING:-

Trading on stock exchanges is officially done in the trading ring. In the trading ring the
space is provided for specified and non-specified sections, the members and their
authorized assistants have to wear a badge or carry with them on identity card given by
the exchange to enter the trading ring. They carry a sauda book or confirmation memos,
duly authorized by the exchange and carry a pen with them. The stock exchanges
operations are floor level are technical in nature .Non-members are not permitted to enter
in to stock market. Hence various stages have to be completed in executing a transaction
at a stock exchange .The steps involved in this method of trading have given below:

CHOICE OF BROKER:-

The prospective investor who wants to buy shares or the investors, who wants to sell
shares and transact business, have to act through member brokers only. They can also
appoint their bankers for this purpose as per the present regulations.

PLACEMENT OF ORDER:-

The next step is the placing order for the purchase or sale of securities with a broker. The
order is usually placed by telegram, telephone, letter, fax etc or in person. To avoid delay,
it is placed generally over the phone. The orders may take any one of the forms such as
At Best Orders, Limit Order, Immediate or Cancel Order, Limited Discretionary Order,
and Open Order, Stop Loss Order.
EXECUTION OF ORDER OR CONTRACT:-

Orders are executed in the trading ring of the BSE. This works from 11:30 to 2.30 P.M on
all working days Monday to Friday, and a special one-hour session on Saturday. The
members or the authorized assistants have to wear a badge given by the exchange to enter
into the trading ring. They carry a suada Block Book or conformation memos, which are
duly authorized by the exchange when the deal is struck; both broker and jobber make a
note in their suada block books. From the suada book, the contract notes are drawn up
and posted to the client. A contract note is written agreement between the broker and his
clients for the transaction executed.

DRAWING UP AND BILLS:-

Both sale and purchase bills are prepared along with the contract note and it is posted on
the same day or the next day. This in a purchase transaction, once the shares are delivered
to the client effects payment for the purchases and pays the stamp fees for transfer, a bill
is made out giving the total cost of purchase, including other expenses incurred by the
broker in the price itself. With this, the process ends.

DEMATERLIZATION:

Dematerialization is the process by which physical certificates of an investor are


converted to an equipment number of securities in electronic from and credited in the
investor account with his DP. In order to dematerialization his certifies an investor has to
first open an account with a DP and then request for the Dematerialization Request Form,
which is DP and submit the same along with the share certificates. The investor has to
ensure that he marks “Submitted for Dematerialization” on the certificates before the
shares are handed over to the DP for demat. Dematerialization can only be done to those
certificates, which are already registered in your name and belong to the list of securities
admitted for Dematerialization at NSDL.
Most of the active scrip’s in the market including all the scrip’s of S&P CNXNIFTY and
BSE SENSEX have already joined NSDL. This list is steadily increasing.
Briefly, the process is as follows: after completion of transfer, the investor gets the option
to dematerialize such shares. Investor’s willing to exercise this option sends a Demat
request along with the option letter sent by the company to his DP. The company or its
R&T agent would confirm the Demat request on its receipt from the DP to reduce risk of
loss in transit.
Dematerialized shares do not have any distinctive or certificate numbers. These shares are
fungible-which means that 100 shares of a security are the same as any other 100 shares
of the security. Odd lot shares certificates can also be dematerialized.
Dematerialization normally takes about fifteen to thirty days. To get back dematerialized
securities in the physical form, request DP for Rematerialization of the same is made.
Rematerialization is the process of converting electronic shares in to physical shares.

BENEFITS OF DEMAT:-

Transacting the depository has several advantages like

 It reduces the risk of bad deliveries, in turn saving the cost and wastage of time
associated with follow up for rectification. This has lead to reduction in brokerage to the
extent of 0.5% by quite a few brokerage firms.

 In case of transfer of electronic shares, you save 0.5% in stamp duty. You avoid the cost
of courier / notarization. The need for further follow-up with your broker for the
Shares returned for company objection.

 You can receive your bonuses and rights issues into your DA as a direct credit, this
eliminating risk of loss in transit.
 You can also expect a lower interest charge for loans taken against Demat shares as
compared t internet for loans against physical shares.

 There is no lost in transit, thus the overheads of getting a duplicate copy in such
circumstances is reduced.

 RBI has increased the limit of loans against dematerialized securities as collateral to
Rs.1 per borrower in case of loans against physical securities.

 RBI has also reduced the minimum margin to 25% for loans against dematerialized
securities as against 50% for loans against physical securities.

ONLINE TRADING

Before getting in to the online trading we should know some things about the internet,
e-commerce and etc.

1. What is Internet?

Internet is a worldwide, self-governed network connecting several other smaller


networks and millions of computers and persons, to mega sources of information.
This technology shrinks vast distances, accelerating the pace of business reforms and
revolutionizing the way companies are managed. It allows direct, ubiquitous links to
anyone anywhere and anytime to build up interactive relationships.

A combination of time and space, called the Internet promises to bring


unprecedented changes in our lives and business. Internet or net is an inter-connection
of computer communication networks spanning the entire globe, crossing all
geographical boundaries. It has re-defined the methods of communication, work
study, education, business, leisure, health, trade, banking, commerce and what not it
is virtually changing every thing and we are living in dot.com age. Net being an
interactive two way medium, through various websites, enables participation by
individuals in business to business and business to consumer commerce, visit to
shopping arcades, games, etc. in cyber space even the information can be copied,
downloaded and retransmitted.
The use of Internet has grown 2000 percent in last decade and is currently
growing at 10 percent per month. In India, growth of Internet is of recent times. It is
expected to bring changes in every functional area of business activity including
management and financial services. In offers stock trading at a lower cost. Internet
can change the nature and capacity of stock broking business in India.

2. E-commerce

Electronic commerce is associated with buying and selling over computer


communication networks. It helps conduct traditional commerce through new way of
transferring and processing of information. Information is electronically transferred
from computer to computer in an automated way. E-commerce refers to the paperless
exchange of business information using electronic data inter change, electronic
technologies. It not only automates manual processes and paper transactions but also
helps organization move to a fully electronic environment and change the way they
operated.
E-TRADING INTERFACE

INVESTOR STOCK INVESTORS


BROKERS

SATELLITE
LINK

DEPOSITORY REGISTAR/COM
PANY

DEPOSITORY STOCK
PARTICIPANT EXCHANGE BANK
PC’s and networking attempts to introduce banks of the tools and
technologies required for electronic commerce. The computers are either workstations
of individual office works or serves where large databases and information reside.
Network connects both categories of computers; the various operating systems are the
most basis program within a computer. It manages the resources of the computer
system in a fair and efficient manner.
Now we can enter in to the concept known as online trading.
In the past, investors had no option but to contact their broker to get real time access
to market data. The net brings data to the investor on line and net broking enables him
to trade on a click of mouse. Now information has become easily accessible to both
retail as well as big investor. Once investors learn to research on line, they will
demand more market information.

EVOLUTION OF BROKING IN INDIA:-

The evolution of a broking in India can be categorized in three phases –

1. Stockbrokers will offer on their sites features such as live portfolio manager, live
quotes, market research and news, etc. to attract more investors.

2. Brokers will offer on line broking and relationship management by providing and
offering analysis and information to investors during broking and non-broking
hours based on their profile and needs, i.e. customized services.

3. Brokers (now e-brokers) will offer value management or services like initial
public offering online, on-line asset allocation, portfolio management, financial
planning, tax planning, insurance services, etc. and enables the investors to take
better and well considered decisions.
The actual definition of “Online Trading” is as explained below:

“Online trading is a service offered on the internet for purchase and sale of shares. In
the real world you place orders on your stockbroker either verbally (personally or
telephonically) or in a written form (fax).” In online trading, you will access a
stockbroker’s website through your internet enabled PC and place orders through the
broker’s internet based trading engine. These orders are routed to the stock exchange
without manual intervention an executed thereon in a matter of a few seconds.
The net is used as a modem of trading in internet trading. Orders are communicated to the
stock exchange through website.

In India:

Internet trading started in India on 1st April 2000 with 79 members seeking
permission for online trading. The SEBI committees on internet based securities trading
services has allowed the net to be used as an Order Routing System (ORS) through
registered stock brokers on behalf of their clients for execution of transaction. Under the
ORS the client enters his requirements (security, quantity, price buy/sell) on broker’s site.

OBJECTIVES:-

Internet trading is expected to –

 Increase transparency in the markets,


 Enhance market quality through improved liquidity, by increasing quote
continuity and market depth,
 Reduce settlement risks due to open trades, by elimination of mismatches,
 Provide management information system,
 Introduce flexibility in system, so as to handle growing volumes easily and to
support nationwide expansion of market activity.
Besides, through internet trading three fundamental objectives of securities regulation can
be easily achieved, these are:
 Investor protection
 Creation of a fair and efficient market, and
 Reduction of the systematic risks.

Some of the brokers offering net trading include ICICI web trade, investment India,
Geojit securities, etc.

REQUIREMENTS FOR NET TRADING:-

 For investors:
1. Installation of a computer with required specification
2. Installation of a mode
3. Telephone connection
4. Registration for on-line trading with broker
5. A bank account
6. Depository account
7. Compliance with SEBI guidelines for net trading

The following should be produce to get a demat account and online trading account:

As identity, proof &address proof produce the following things:

 Voter ID card
 Driving license
 PAN card( in case of to trade more than 50000)
 Ration card
 Bank pass book
 Telephone bill
Other requirements, which are necessary

 First page of the bank pass book and last 6 months statement.
 Bank manager’s signature along with bank’s seal, manager registration code on
photograph.

For stock brokers:

1. Permission from stock exchange for net trading


2. Net worth of Rs. 50 lac
3. Adequate back-up system
4. Secured and reliable software system
5. Adequate, experienced and trained staff
6. Communication of order (trade confirmation to investor by e-mail)
7. Use of authentication technologies
8. Issue of contract notes within 24 hours of the trade execution
9. Setting up a website.

The net is used as a medium of trading in internet trading. Orders are


communicated to the stock exchange through website. Internet trading started in India on
1st April 2000 with 79 members seeking permission for online trading. The SEBI
committees on internet based securities trading services has allowed the net to be used as
an Order Routing System (ORS) through registered stock brokers on behalf of their
clients for execution of transaction.
Under the Order Routing System the client enters his requirements (security, quantity,
price, and buy/sell) in broker's site. They are checked electronically against the clients
account and routed electronically to the appropriate exchange for execution by the broker.
The client receives a confirmation on execution of the order. The customer's portfolio and
ledger accounts get updated to reflect the transaction. The user should have the user id
and password to enter into the electronic ring. He should also have demat
account and bank account. The system permits only a registered client to log in using user
id and password. Order can be placed using place order window of the website.

PROCEDUR FOR NET TRADING:-

Step 1: Those investors, who are interested in doing the trading over internet system i.e.
NEAT-IXS, should approach the brokers and get them self registered with the Stock
Broker.

Step 2: After registration, the broker will provide to them a Login name, Password and
personal identification number (PIN).

Step 3: Actual placement of an order. An order can then be placed by using the place
order window as under:
(a) First by entering the symbol and series of stock and other parameters like quantity and
price of the scrip on the place order window.
(b) Second, fill in the symbol, series and the default quantity.

Step 4: It is the process of review. Thus, the investor has to review the order placed by
clicking the review option. He may also re-set to clear the values.

Step 5: After the review has been satisfactory, the order has to be sent by clicking on the
send option.

Step 6: the investor will receive an "Order Confirmation" message along with the order
number and the value of the order.

Step 7: In case the order is rejected by the Broker or the Stock Exchange for certain
reasons such as invalid price limit, an appropriate message will appear at the bottom of
the screen. At present, a time lag of about 10 seconds is there in executing the trade.
Step 8: It is regarding charging payment, for which there are different mode. Some
brokers will take some advance payment room the investor and will fix their trading
limits. When the trade is executed, the broker will ask the investor for transfer of funds
by the investor to his account.
Internet trading provides total transparency between a broker and an
investor in the secondary market. In the open outcry system, only the broker knew the
actually transacted price. Screen based trading provides more transparency. With online
trading investors can see them sleeves the price at which the deal take place.
The time gap has narrowed in every stage of operation. Confirmation and execution of
trade reaches the investor within the least possible time, mostly within 30 seconds.
Instant feedback is available about the execution. Some of the websites also offer;
 New and research report
 BSE and NSE movements
 Stock analysis
 Freebies
 IPO and mutual fund centers and
 Movements of interaction stock exchanges.

STEP BY STEP PROCEDURE IN ONLINE TRADING:-

Following steps explain the step by step approach to on-line trading:


 Log on to the stock broker's website
 Register as client/investor
 Fill the application form and client broker agreement form on the requisite value
stamp paper
 Obtain user ID and pass word
 Log on to the broker's site using secure user ID and password
 Market watch page will show real time on-line market data
 Trade shares directly yourself by entering the symbol or number of the security
 Brokers server will check your limit in the on-line accountant demat account for
the number of shares and execute the trade
 Order is executed instantly (10-30 seconds) and confirmation can be obtained.
 Confirmation is e-mailed to investor by broker
 Contract note is printed and mailed in 24 hours
 Settlement will take place automatically on the settlement day
 Demat account and the bank account will get debited and credited by electronic
means.

ONLINE TRADING HAS LED TO ADDITIONAL FEATURES SUCH AS:

 Limit / stop orders: orders that can be go unfilled, but there is an extra Charge for
this leeway facility since one need to hold a price.
 Market orders: orders can be filled at unexpected prices, but this type is much
more risky, since you have to buy stock at the given price.
 Cash account: where funds have to be available prior to placing the order.
 Margin account: where orders can be placed against stocks, to increase
Purchasing power.

ADVANTAGES OF ONLINE TRADING:

 Online trading has made it possible for anyone to have easy and efficient access to
more reports and charts than it was previously possible if one went to any brokers'
office. Thus, we have access to a lot more information online to self teaches
ourbroker’slves.
 Online trading has let room for smaller organizations to compete with
multinational organizations since is no longer a legit issue. Being online does not
identify the size of any particular organization, therefore, this additional power to
the underdogs.
 Online trading has allowed companies to locate themselves where they want, as
physical location is not an issue anymore. Companies can establish themselves
according to their gains and losses, for instance where tax (sales and value added
taxes) is best suited to them.
 Online trading gives control to individuals and they can exercise it over accounts
thus comprehend what is going on when they trade. It is like going back to school
and re-educating oneself on how to trade online.
 Individuals’ benefit by saving comparatively a lot more when trading online as the
cost per trade is less.
 Individuals can invest in a variety of products, unlike earlier when people bought
bonds, mutual funds, and stock for long-term basis and sat on them. Now they can
invest in stocks, stock and index options mutual funds, individual, government,
and even insurance.
 Online trading has made it possible for one fid investment options that were not
available on a regular basis like offbeat net stocks eccentric unique things and
trading in global market.

INVESTORS REASONS TO TRADE ONLINE:

 They have control over their accounts can make their own decisions and don’t
have to give reasons for their actions. They are independent.
 They have a reason to participate in the market and learn about it.
 It interesting, cheap, easy, fast, and convenient.
 A lot of information is online so they can keep up-to-date with what is
happening in the trading world.
 It is the interest of the small investors because rates will be available
immediately across the country execution will be immediately across the
country and execution will be immediate.
 It will give investors a greater choice and better realization.
 The immediate impact will be competition and benefits will accrue to the
investors.
 It will lead to brokerage commissions going down and brokers striving to
increase business afloat.
 Investors will now go to place, which have better trading conditions and also
members to offer them better facilities.
 They have access to numerous tools to invest, and can create their own
portfolio.

HERE ARE THE POSSIBLE DISADVANTAGES:

 When network crashes, there will be problems and delays due to a large influx of
rapid online trading criteria.
 Individuals are restricted to first-hand financial guidance. This simply means that
the individual is himself / herself alone to.
 A tax (sales tax and value added tax) evaluation becomes an issue, especially
when you are trading internationally.
 Chances are that one has no idea who one is dealing with on the other end, so it is
advisable to gather all the possible information about the party one is dealing
with. In short, do the home work and be prepared.
 Online trading has left individuals open to too much information. This is harmful
since it leaves brokerages wide open to sensitive data.
 According to a study conducted by Mary Rowland, careful investor: is online
trading bad for your portfolio, the more one trades the less returns one gets,
meaning that an addicted trader gets, carried away online and begins to trade for
too much which causes losses for him / her.
 The study also shows that smart investment is better than fast investment. Simply
put speed should be considered to be a major factor would lead any online trader
to think they know the market.
 Individuals think that they are trading with the market directly and know what
they are doing, but the truth is that even through technology has taken over the
basic rules of trading are the same. It seems that the middleman has been
removed, but that is not so. When the individuals click on the mouse, his trade
goes through a broker. The commissions online pertain to the intermediary.
 There is a need for more effective communication links over the Internet and the
ability of the server to deal with a large volume of visitors.

TRADING AND SETTLEMENT AT SHARE KHAN

The NSE first introduced online trading in India. The Online trading system imparted a
greater level of transparency and investors preferred exchanges that offered Online
trading because of the following factors:

 The ease of operation from the view of the both members and the investors.
 Increase in the confidence of the investors because at higher level of transparency.
 Facilities better monitoring of the market by the exchange.
 The best price achieved in buying and selling.

All these resulted in ever-increasing volumes on the exchanges offering the online
trading.
TRADING PROCEDURE AT SHARE KHAN STOCK BROCKING

Share Khan deals in buying and selling equity shares and debentures on the
National Stock Exchange (NSE), the Bombay Stock Exchange (BSE) and the Over-The-
Counter Exchange of India (OTCEI).
Share Khan is provided with a computer and required software from their
registered stock exchanges. These centers are called “Broker Work Stations”. These
computers are connected to the server at the stock exchanges through cable.
The member or broker sitting in his office can send the quotations, orders, negotiations,
deals, in-house deals, auction orders etc., through the computer.
The central trading system (CTS) will accept these orders and send it for match.
If there is any mistake in the order, CTS will reject the orders and send respective
error message to the member concern. All these operations are in built. The main
objective of CTS is to monitor the Stock Exchanges operations.
Order placed by the broker will be sent for a match and if the match is found suitable, the
transaction will be executed. Otherwise, the order will be deleted automatically after
completion of trading time the carry forward transactions (Good Till cancellation) are
forward to the next day. Even if the match is not found with in the prescribed period, the
order will not cancel.

TRADING SESSION

Trading timings are from 9:55 A.M. to 3:30 P.M. on all 5 days of the trading period.
Monday to Friday is the trading period in all the stock exchanges. SEBI has stipulated
that all the stock exchanges in India must have same trading period.
BROKER WORK STATION:

At the broker workstation the best BBO’s the last traded price, the day ‘s opening price,
previous day’s closing price, highest and lowest prices, the weighted average price, the
total trade value and total trade value will be available continuously, as the BBO for each
scrip.
Other information will be available on query from the BWS. These include top gainers
/losers of the day. Trader-wise, scrip wise net position, client wise net position, top scrip
by the volume/value, market summary etc.
The BWS as a powerful profiling future which enables each trader to customize his/her
screens layouts as is convenient, profiles may be set at the BWS by the individual users,
for the scrip’s that he/she is interested in watching columns of information available, etc.
Brokers are also provided with information relating to the companies in the matter of
Book closure, Dividend declarations, resolutions in board meeting, information about
liquidated companies, company report etc.
Broker can visualize his personal details relating to trade done he can have scrip wise
details, sub-broker wise details, and client-wise details and can also take the point of
daily volume reports and adjustment reports.

ORDERS:

Orders can be done one at a time or in a batch mode.

The submitted order will be accepted at the CTS after validation if found any invalid
reason the order is return back to the BWS, with the appropriate error message. If
Accepted at the CTS it will be added to the local pending order book.
The order will then be taken up for matching if it is a buy order the system tries to find a
sell order, which fits the requirement of the buy order when such match is found a trade,
gets executed. Each trade involves two brokers and respective traders who sent the order.
Both these traders are informed of the trade being executed at their respective BWS.
At the BWS the trade is added to the local trade book, land the pending quantity
decreased by the trade quantity in the local pending order book.
Orders sent by the brokers are two types:

 Good For the Day (GFD)


 Good Till Cancellation(GTC)

Good For the Day:

This also called as “market order”. For an order if the member selects the deal as good for
day, the order is treated as market order. If a “best bid” founds match with “best order”
then the transaction executes. If the match is not found then after trade time the order is
cancelled that day. Next day he has to place a new order.
For example if a member wants to purchase 1000 shares of satyam info @ 400, each
through Good for Day order. If the correct match is not found, order is cancelled
automatically and new quotation has to be placed the next day.

Good Till Cancellation:

This order is forwarded to the last trading day of that settlement period. This is also called
as carry forward order like GFT; broker has to select the option of GTC for the order. If
the order finds match with in the trading settlement period, the order is executed. If no
match is found, the order is cancelled on the last day of settlement period. This order is
not carried forward to the next settlement period.
For example, if a member places a purchase order of 500 shares of SBI @ 690 per share,
selects the order as GTC, and places an order. If the match is not found on that day it will
be forwarded to the next day until trading settlement period day.
SETTLEMENT OF TRANSACTIONS:

Clearing of transaction in the form of shares and cash is called settlement, which was
held in clearing house of stock exchange (for example, SHAREKHAN is a clearance
house is member in NSDL (National Securities Depository Limited). Buyers will take the
delivery of shares through the Depository Participants (DP’S) like SHARE KHAN and
others. Finally, the settlement is made by means of delivering the share certificates along
with the transfer deeds. The transferor (or the seller) duly signed transfer deed. It bears a
stamp of the selling broker. The buyer then fills up the certificates fills up the particulars
in the transfer deed. Settlement can be done in the following way.

 Spot settlement: under this method, the delivery of securities and payment for them
are affected on the day of the contract itself.

 Rolling settlement: Under this rolling settlement the trading is on “T+2”,basis i.e. if
Monday is trading day then Wednesday is the paying day . In case on non-delivery, the
securities will go for auction.

DETAILS OF PROCEDURES:

Delivery in : The members who is in PAY-OUT position delivers share certificates in to


clearing house with in the settlement period along with the delivery Chelan filled in with
the details of share certificates which has folio numbers or distinctive numbers etc.

Delivery out: The buyer of shares who made pay in position will take delivery of shares
from the clearinghouse.

Pay-in: The member who is in paying position shall pay for value of shares with in the
trading settlement period (T+2).
Payout: The cheques paid in the clearinghouse will be paid members who are in paying
position.

All disputes arising between members regarding non-deliveries, non-payments, good and
bad deliveries pertaining to the settlement will be here by Share Khan and settled by the
settlement committee of the exchange.

BROKERAGE STRUCTURE AT SHAREKHAN

Trading - 0.1 %( on each side)


Delivery - 0.5%
Exposure - 4 times of deposit

Sharekhan provides offline trading too. For this sharekhan is providing a toll-free number
i.e. 1-600-22-7500.
The given flow chart clearly explains the process of online trading:

L o g in

B u y t r a n s c a t io n S e ll t r a n s c a t io n
T h e s y s te m w ill c h e c k y o u r
T h e s y s te m w ill c h e c k b u y in g d p a c c o u n t q u a n tity
lim its

O rd e rs ac c e p te d R e je c t e d o r d e r s w o u ld b e o rd e rs ac c e p te d
c o m m u n i c a t e d a lo n g w it h r e a s o n s

y o u r o r d e r is t r a n s m it t e d t o e x c h a n g e f o r e x e c u t io n

p e n d in g b u y o r d e r s o n e x e c u t io n p e n d in g s e ll o r d e r s
w o u ld b e d is p la y e d o f y o u r o rd e rs w o u ld b e d is p la y e d
o n y o u r s c re e n o n y o u r s c re e n

y o u m a y e d it y o u r y o u m a y d e le t e y o u m a y e d it y o u r y o u m a y d e le t e y o u r
p e n d in g o r d e r y o u r p e n d in g o r d e r p e n d in g o r d e r p e n d in g o r d e r

f la s h e d o n y o u r c o n f o r m a t io n c o u l c o n t r a c t n o t e w o u ld
s c r e e n im m e d ia t e ly d b e s e n d to y o u r b e s e n t t o b y m a il
o n e x e c u t io n e - m a il a n d m o b ile o r h a n d d e liv e r y
THE WINDOW WHICH DISPLYAS IS BUYING SHARES ONLINE THROUGH
SHAREKHAN.COM
THE WINDOW WHICH DISPLYAS IS SELLING SHARES ONLINE THROUGH
SHAREKHAN.COM

SURVEILLANCE:
Surveillance can be done during the continuous trading session for
monitoring the broker scrip and the market, this is referred to as online may be used for
analysis. Analysis and monitoring reports that can generate. For the continuous trading
session the surveillance workstation user can set up a member of alerts any scrip broker
or index the workstation profile will be automatically reported to the user.

The market event list will be available to the BWS user. During the
continuous trading session details of the scrip broker or index that pass the alert or violate
their circuit breakers are displayed on message window. There are three messages
windows i.e., one for each scrip and index, different colors indicate the importance and
BWS user is modified when BWS user is denied access to the system a number of are
available for the SWS user.

PROBLEM AREAS:

When internet trading was first launched in Feb. 2000, the stock markets were
experiencing an unprecedented boom and it held out a lot of promise. However, two
years down the line we find the system as failed to deliver up to its potential. The main
reasons for declining volume of trading are:

Bearish market:

The poor performance in the on line market segment can be attributed to lack of Bull Run
in the stock market. This is the reason for which the overall trading as come down.
Almost ever since internet trading has started the markets have remained bearish. This
relationship between the mood of the market and the internet in trading indeed gets
reflected in the volumes.

Poor penetration of the internet:


Besides the bearishness in the equity market, another reason for low acceptance of net
trading could be poor penetration of the internet. In India it is a fact that internet has not
been able to spread it’s tentacles in rural areas and small towns.

The very basis of net trading is based on two factors:


1. An equity market in good shape.
2. Deep penetration of the internet.

Poor internet connectivity:

In the Indian context, the quality of internet connections also comes into play for
determining the reasons for the lack in response. Here, we have connectivity problems
and there are instances of clients panicking, as they could not execute their trades. Many
times at particularly at places other than Mumbai, sudden stoppage of electricity results in
disconnection.

Long supply chain:

In case of conventional or offline, trading the chain is small as the clients directly interact
with the brokers. However, in case of internet trading the chain is quite long as it involves
a client, an internet service provider, server, stock exchange, depositor and a broker and a
problem can rise up at any stage of the chain, breaking down the entire system.

A Costly Affair:

Other than the technological hassles, there is an element of cost as well. For active
traders, doing online trading he has to remain connected all the time and the cost of
connecting through dial up can work out to Rs 3500 per month which is over and above
the brokerage and other service charges. This is the reason offering online trading facility
Allows the clients to use the conventional system as well in order to retain them. A part
from a dealing room, most broking houses have a separate room for the clients. Where
the stock exchanges terminals are kept for their use.

Low Investor Confidence:

Investor confidence in the country has been badly hurt due to the escalating IndoPak
tensions. This sentiment has got reflected in the stock markets, which have gone down.
The global recession has also dampened the mood of the stock market. Although, the US
economy is showing signs of recovery, but any tangible outcome is yet to be felt.
OBSERVATIONS AND FINDINGS

 Fluctuations more in secondary market than any other market.

 There are more speculators than investors.

 Information plays a vital role in the secondary market.

 Previously rolling settlement is T+5 days, now it changed to T+2 days and further
it will be changing to T+1 day.

 According to Mr. Manish Sukhla of Motilal Oswal Securities, many clients who
registered themselves for online trading ended up using the offline system.

 It was also observed that many broking houses offering internet trading allow
clients to use their conventional system as well just ensure that they do not loose
them and this instead of offering e-broking services they becomes service
providers.

 The number of players is increasing at a steady rate and today there are over a
dozen of brokerage houses who have opted to offer net trading to their customers
and prominent among them are SHARE KHAN, India bulls, kotakstreet, Motilal
Oswal securities and geojit.

 The Bombay stock exchange sensex zoomed past the 6900 barrier for the first
time in history to achieve new all time high of 6864.62 intra day trade and ended
at a historic close of 6849.48 points.

 SEBI reconstruct the retail investors limit i.e., Rs.50000 to Rs.100000.


Conclusion

 Things have changed for the better with the SHAREKHAN going on-line coupled
with endeavor to stream line the whole trading system, things have changed
dramatically over the last 3 to 4 years. New and advanced technologies have
breached geographical and cultural barriers, and have brought the countrywide
market to doorstep. BROKER’S have suddenly been thrown to intense
competition from their counter parts across the country.
 The Regional Stock Exchanges have their own advantages like being nearer to the
retail investors and to let the Broker’s perish would be detrimental to stock market
system there is no brokerage firms with in India with national reach.
 In the present scenario and to compete the BROKER’S would require sound
infrastructure and trading as per international standards. The concepts of business
have changed and today this has become service to client or to provide the best
possible service to client or to engage into new business from the regional center
to the metro centers and to impart liquidity introduction of on-line trading is
necessary.
 The introduction of on-line trading would influence in the investors resulting in an
increase in the business of the exchange. It has helped the brokers handling a vast
amount of transactions and this can be an efficient trading, delivering, settlement
system with adequate protection to investors. The trading of SHAREKHAN of the
first day was Fs. 1.8 crores.

 Due to invention of online trading there has been greater benefit to the investors
as they could sell / buy shares as and when required and that to with online
trading, it will inspire confidence in investors resulting in increase business of the
exchange.
 The BROKER’S has a greater scope than compared to the earlier times because of
invention of online trading.
 The concept of business has changed today this is a service oriental industry
hence the survival would require them to provide the best possible service to the
client.
 The longer trading time had helped the investors as well as the broker to take
much interest in the trading of the securities as they had extra time to take in the
security market.
 The existing system can be further improved by introduction of stop loss facility
that will help to reduce investor’s losses.
 Also there is need for an exchange to setup standing committee into breakdown of
online trading.
SUGGESTIONS:

 I suggest the exchange authorities to take steps to educate Investors about their
rights and duties. I suggest to the exchange authorities to increase the investors’
confidences.
 I suggest the exchange authorities to be vigilant to curb wide fluctuations of
prices.
 The speculative pressures are responsible for the wide changes in the price, not
attracting the genuine investors to the greater extent towards the market.
 Genuine investors are not at all interested in the speculative gain as their
investment is based on the future profits, therefore the authorities of the
exchange should be more vigilant in imposing to curb the speculative of
securities.
 Necessary steps should be taken by the exchange to deal with the situations
arising due to break down in online trading.

BIBILOGRAPHY

BOOKS:
 Investment management V.K.Bhalla
 Investment management Preethi singh
 Security Analysis And Portfolio Management V.A.Avadhani
 Marketing of Financial Services V.A.Avadhani
 Indian Financial System M.Y.Khan
 Secondary market & its functions I.M. Pandey

WEBSITES:

 www.Share Khan.com
 www.bseindia.com
 www.sebi.com
 www.moneycontrol.com
 www.economictimes.com
 www.nseindia.com
 www.reuters.com

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