P a g e T|T1

COMPARATIVETSTUDYTONTSHARETMARKETTANDTMUTUALTFUN
D

TINTBHOPALTCITY

SubmittedTby

PriyankaTdabhane

UnderTtheTguidanceTof

Prof.TJyotiTbadgeT

SubmittedTinTPartialTFulfilmentTofTtheTrequirements

OfTInstituteTofTProfessionalTEducationT&TResearchTforTtheTAwardTofTth
eTdegreeTin

MasterTofTBusinessTAdministration

INSTITUTETOFTPROFESSIONALTEDUCATIONT&TRESEARCH

BHOPAL-462001

TSession:T2017-2018
 P a g e T|T2

TACKNOWLEDGEMENT

ItTisTmyTgreatTpleasureTthatTIThadTbeenTgivenTanTopportunityTtoTconve
yTthanksTtoTallTofTthemTwhoThaveThelpedTmeTatTanyTplaceTdirectlyTor
TindirectlyTinTthisToneTandThalfTmonthsTofTpracticalTlearningTexperience
.

ITwouldTlikeTtoTtakeTthisTopportunityTofTexpressingTmyTprofoundTandTi
nevitableTgratitudeTtoTmyTmentorTatTEquationTmoney,TMr.TKapilTholka
r,TrelationshipTmanager,TMrTGauravTpatelT&TMr.TArvindTdixitTforTth
eirTboundlessTknowledge,TguidanceTandTconstantTencouragementTandTallT
theTemployeesTofTtheTBhopalTbranchTforTtheirTimmenseTcooperationTduri
ngTprojectTwork.

ITwouldTalsoTlikeTtoTthankTallTmyTcolleagues,TfriendsTandTfamilyTmem
bersTforTtheirTconstantTencouragementTandTsupport.

SpecialTthanksTtoTfacultiesTofTmyTcollegeT(INSTITUTETOFTPROFESSIO
NALTEDUCATIONT&RESEARCH)TandTcollegeTauthorities,TforTgivingT
meTopportunityTofTpseudo-
workTexperienceTbeforeTmyTentryTintoTtheTrealTcorporateTworld.

Sincerely,
PRIYANKATDABHANE
 P a g e T|T3

Place:TBhopal
Date
TSTUDENTTDECLARATION

ThisTisTtoTcertifyTthatTIThaveTcompletedTSummerTProjectTtitledT“COM
PARATIVETSTUDYTONTSHARETMARKETTANDTMUTUALTFUND
STINTBHOPALTCITY.”TunderTtheTguidanceTofT“Prof.TJYOTITBADG
E”TinTpartialTfulfillmentTrequirementTforTtheTawardTofTDegreeTofTMaste
rTofTBusinessTAdministrationTatTInstituteTofTProfessionalTEducationTandT
Research,TBhopal.TThisTisTanToriginalTpieceTofTworkT&TIThaveTnotTsub
mittedTitTearlierTelsewhere.

Date:TSignature
Place:TBhopalTPRIYANKATDABHANE
TMBAT(IIITSEMESTER)
 P a g e T|T4

INSTITUTETCERTIFICATE
 P a g e T|T5

TABLETOFTCONTENTS

CHAPTERTNO. TITLE PAGETNo

ChapterT–TiT ExecutiveTsummary 6

ChapterT–Tii OverviewTofTtheTsectorT 7-24

ChapterT–Tiii IntroductionTofTtheTcompanyT 125-27

ChapterT–Tiv ResearchTmethodology 28-33

ChapterT–Tv JobTdescription 34-35

ChapterT–Tvi FieldTwork 36-47

Chapter-Tvii Learning/Tobservation 48-49

Chapter-viii Contribution 50-51

ChapterT-ix Conclusion 52-53

Chapter-x Annexure 54-55

TEXECUTIVETSUMMARY

ThisTstudyTwasTunderTtakenTatT“EquationTMoney”.TTheTstudyTmainlyTd
ealsTwithTprovidingTadvisoryTservicesTtoTinvestors.TThisTstudyTisTtoTcon
ductTanTanalysisTofTtheTpatternTofTinvestmentTmadeTbyTtheTinvestorsTat
TEquationTmoneyTinTtheTmutualTfund,TshareTmarketTandTtoTsuggestTpos
sibleTsolutionTtoTincreaseTawarenessTamongTtheTinvestorsTinTmutualTfun
d.

InTorderTtoTundertakeTthisTstudy,TstatisticalTtoolTlikeTPieTCharts,TTabula
rTdataTanalysis,TetcTSecondaryTdataTprovidedTbyTtheTfirmTandTdirectTint
eractionTwithTtheTinvestorThaveTbeenTused.

InTthisTstudyTmajorityTofTrespondentsTneglectingTtheTshareTmarketTandT
mutualTfund;TMajorityTpreferenceTforTlongTtermTinvestmentTandTaverage
TperformanceTofTmutualTfundTcomparedTtoTotherTinvestmentTrevenueTetc
ThaveTcomeTtoTlight.

PrimaryTdataTwasTcollectedTthroughTaTsetTofTstructuredTquestionnaires,T
whichThaveTbeenTaskedTtoTtheTrespondents.TVariousTsuggestionsThaveTb
eenTprovidedTforTincreasingTtheTawarenessTandTinvestmentTpattern.TTheT
firmTshouldTcommunicateTtoTtheTinvestorsTaboutTtheTopportunitiesTandTt
heTbenefitsTofTinvestingTinTmutualTfunds.TItTshouldTcommunicateTtoTthe
TinvestorsTaboutTtheTopportunitiesTandTbenefitsTofTinvestingTinTmutualTf
unds.TItTshouldTstartTanTinvestorTclubTtoTcreateTawareness,Tetc.

TheTstudyTofTthisTconclusionTpartTisTthatTtheTprojectTbyTstatingTtheTcur
rentTscenarioTofTmutualTfundsTinTourTIndianTmarketTandTtheTinvestorsT
generalTperceptionTaboutTtheTshareTmarketTandTmutualTfunds.
 P a g e T|T7

ChapterT2
OverviewTofTtheTSector
 P a g e T|T8

MutualTFund

ATmutualTfundTisTjustTtheTconnectingTbridgeTorTaTfinancialTintermediary
TthatTallowsTaTgroupTofTinvestorsTtoTpoolTtheirTmoneyTtogetherTwithTa
TpredeterminedTinvestmentTobjective.TTheTmutualTfundTwillThaveTaTfund
TmanagerTwhoTisTresponsibleTforTinvestingTtheTgatheredTmoneyTintoTspe
cificTsecuritiesT(stocksTorTbonds).TWhenTyouTinvestTinTaTmutualTfund,T
youTareTbuyingTunitsTorTportionsTofTtheTmutualTfundTandTthusTonTinve
stingTbecomesTaTshareholderTorTunitTholderTofTtheTfund.

MutualTfundsTareTconsideredTasToneTofTtheTbestTavailableTinvestmentsTa
sTcompareTtoTothersTtheyTareTveryTcostTefficientTandTalsoTeasyTtoTinve
stTin,TthusTbyTpoolingTmoneyTtogetherTinTaTmutualTfund,TinvestorsTcan
TpurchaseTstocksTorTbondsTwithTmuchTlowerTtradingTcostsTthanTifTthey
TtriedTtoTdoTitTonTtheirTown.TButTtheTbiggestTadvantageTtoTmutualTfun
dsTisTdiversification,TbyTminimizingTriskT&TmaximizingTreturns.

OBJECTIVESTOFTATMUTUALTFUND

● ToTProvideTanTopportunityTforTlowerTincomeTgroupsTtoTacquireTw
ithoutT
● MuchTdifficulty,TpropertyTinTtheTformTofTshares.
● ToTcaterTmainlyTofTtheTneedTofTindividualTinvestorsTwhoThaveTli
mitedTmeans.
 P a g e T|T9

● ToTmanageTinvestor’sTportfolioTthatTprovidesTregularTincome,Tgrow
th,Tsafety,Tliquidity,TtaxTadvantage,TprofessionalTmanagementTandTd
iversification.
 P a g e T|T10

HISTORYTOFTMUTUALTFUNDSTINTINDIA

MutualTfundsTinTIndiaThaveTcomeTaTlongTwayTsinceT1964TwhenTtheTU
nitTTrustTofTIndiaTwasTtheTonlyTplayer.

ByTtheTendTofT1988,TUTIThadTtotalTassetsTworthTRsT6,700Tcrore.TSoon
Tafter,TeightTfundsTwereTestablishedTbyTbanks,TLICTandTGICTbetweenT1
987TandT1993.TTheTtotalTnumberTofTschemesTwentTupTtoT167TandTtotal
TmoneyTinvestedT–TmeasuredTbyTAssetsTunderTManagementT(AUM)T–
TshotTupTtoToverTRsT61,000Tcrore.
InT1993,TprivateTandTforeignTplayersTenteredTtheTindustry,TmarkingTtheT
thirdTphase.TTheTfirstTentrantTwasTKothariTPioneerTMutualTfund,TwhichT
launchedTinTassociationTwithTaTforeignTfund.
TheTSecuritiesTandTExchangeTBoardTofTIndiaT(SEBI)TformulatedTtheTMu
tualTFundTRegulationTinT1996,Twhich,TforTtheTfirstTtime,TestablishedTaT
comprehensiveTregulatoryTframeworkTforTtheTmutualTfundTindustry.TSince
 P a g e T|T11

Tthen,TseveralTmutualTfundsThaveTbeenTsetTupTbyTtheTprivateTandTjoint
Tsectors.
CurrentlyTthereTareTaroundT45TmutualTfundTorganizationsTinTIndiaTtoget
herThandlingTassetsTworthTnearlyTRsT10TlakhTcrore.TToday,TtheTIndianT
mutualTfundTindustryThasTopenedTupTmanyTexcitingTinvestmentTopportun
itiesTforTinvestors.TAsTaTresult,TweThaveTstartedTwitnessingTtheTphenom
enonTofTsavingsTnowTbeingTentrustedTtoTtheTfundsTratherTthanTinTbanks
Talone.TMutualTFundsTareTnowTperhapsToneTofTtheTmostTsought-
afterTinvestmentToptionsTforTmostTinvestors.
AsTfinancialTmarketsTbecomeTmoreTsophisticatedTandTcomplex,Tinvestors
TneedTaTfinancialTintermediaryTwhoTcanTprovideTtheTrequiredTknowledge
TandTprofessionalTexpertiseTonTtakingTinformedTdecisions.TMutualTfunds
TactTasTthisTintermediary.

IMPORTANTTCHARACTERISTICSTOFTATMUTUALTFUND
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● ATMutualTFundTactuallyTbelongsTtoTtheTinvestorsTwhoThaveTpoole
dTtheirT
● Funds.TTheTownershipTofTtheTmutualTfundTisTinTtheThandsTofTthe
TInvestors.
● ATMutualTFundTisTmanagedTbyTinvestmentTprofessionalTandTother
T
● ServiceTproviders,TwhoTearnsTaTfeeTforTtheirTservices,TfromTtheTf
unds.
● TheTpoolTofTFundsTisTinvestedTinTaTportfolioTofTmarketableTinves
tments.T
● TheTvalueTofTtheTportfolioTisTupdatedTeveryTday.
● TheTinvestor’sTshareTinTtheTfundTisTdenominatedTbyT“units”.TTheT
valueTofTtheTunitsTchangesTwithTchangeTinTtheTportfolioTvalue,Tev
eryTday.TTheTvalueTofToneTunitTofTinvestmentTisTcalledTnetTasset
TvalueT(NAV).
TheTinvestmentTportfolioTofTtheTmutualTfundTisTcreatedTaccordingTtoTth
eTstatedTInvestmentTobjectivesT
TYPETOFTMUTUALTFUNDS

ThereTexistTvariousTmutualTfundTschemesTtoTcaterTtoTtheTneedsTsuchTasTfina
ncialTposition,TriskTtoleranceTandTreturnTexpectationsTetc.TTheTcontentTbelowT
givesTanToverviewTofTtheTexistingTtypesTofTmutualTfundTschemesTinTtheTindu
stry.T
 BYTSTRUCTURE
 Open-EndedTSchemes-Open-
endedTschemesTareTmutualTfundsTthatTcanTissueTandTredeemTtheirTshare
sTatTanyTtime.TOpen-
endedTfundsTdoTnotThaveTrestrictionTonTtheTamountTofTsharesTtheTfund
TwillTissue.TTheyTofferTunitsTforTsaleTwithoutTspecifyingTanyTdurationT
 P a g e T|T13

forTredemption.TIfTdemandTisThighTenough,TtheTfundTwillTcontinueTtoTi
ssueTshares,TnoTmatterThowTmanyTinvestorsTareTthere.TOneTofTtheTkey
TfeaturesTofTopen-
endTschemesTisTtheTliquidityTthatTtheseTfundsTofferTtoTinvestors.
 Close-EndedTSchemes-Close-
endedTschemesTareTmutualTfundsTwithTaTfixedTnumberTofTsharesT(orTu
nits).TClose-
endedTfundsTraiseTaTfixedTamountTofTcapitalTthroughTaTNewTFundTOff
erT(NFO).TTheTfundTisTthenTstructured,TlistedTandTtradedTlikeTaTstock,
TonTaTstockTexchange.TTheTpriceTperTshareTisTdeterminedTbyTtheTmark
etTandTisTusuallyTdifferentTfromTtheTunderlyingTvalueTorTnetTassetTvalu
eT(NAV)TperTshareTofTtheTinvestmentsTheldTbyTtheTfund.TTheTpriceTis
TsaidTtoTbeTatTaTdiscountTorTpremiumTtoTtheTNAVTwhenTitTisTbelow
TorTaboveTtheTNAV,Trespectively.TATpremiumTmightTbeTdueTtoTtheTm
arket'sTconfidenceTinTtheTinvestmentTmanager’sTabilityTtoTproduceTabove
-
marketTreturns.TATdiscountTmightTreflectTtheTchargesTtoTbeTdeductedTfr
omTtheTfundTinTfutureTbyTtheTfundTmanagers.
 IntervalTSchemes-
IntervalTschemesTareTthoseTthatTcombineTtheTfeaturesTofTbothTopen-
endedTandTclose-
endedTschemes.TTheTunitsTmayTbeTtradedTonTtheTstockTexchangeTorTm
ayTbeTopenTforTsaleTorTredemptionTduringTpre-
determinedTintervalsTatTNAV-relatedTprices.

 BYTINVESTMENTTOBJECTIVE
 GrowthTorTEquity-OrientedTSchemes-
TheTaimTofTgrowthTfundsTisTtoTprovideTcapitalTappreciationToverTmedi
umTtoTlong-
Tterm.TTheseTschemesTnormallyTinvestTaTmajorTpartTofTtheirTportfolioT
inTequitiesTandThaveTcomparativelyThighTrisks.TTheyTprovideTdifferentT
 P a g e T|T14

optionsTtoTtheTinvestorsTlikeTdividendToption,TcapitalTappreciation,Tetc.T
andTinvestorsTmayTchooseToneTdependingTonTtheirTpreferences.TTheTmu
tualTfundsTalsoTallowTtheTinvestorsTtoTchangeTtheToptionsTatTaTlaterTd
ate.TGrowthTschemesTareTgoodTforTinvestorsThavingTaTlong-
termToutlookTseekingTappreciationToverTaTperiodTofTtime.T
ItTcanTbeTfurtherTclassifiedTintoTfollowingTdependingTuponTobjective:
1. Large-
CapTFunds:TTheseTfundsTinvestTinTcompaniesTfromTdifferentTsectors.TH
owever,TtheyTputTaTrestrictionTinTtermsTofTtheTmarketTcapitalizationTof
TaTcompany,Ti.e.,TtheyTinvestTlargelyTinTBSET100TandTBSET200TStock
s.
2. Mid-
CapTFunds:TTheseTfundsTinvestTinTcompaniesTfromTdifferentTsectors.TH
owever,TtheyTputTaTrestrictionTinTtermsTofTtheTmarketTcapitalizationTof
TaTcompany,Ti.e.,TtheyTinvestTlargelyTinTBSETMidTCapTStocks.

SectorTSpecificTFunds:TTheseTareTschemesTthatTinvestTinTaTparticularTsector,T
forTexample,TIT.
1. Thematic:TTheseTschemesTinvestTinTvariousTsectorsTbutTrestrictTthemselv
esTtoTaTparticularTthemeTe.g.,Tservices,Texports,Tconsumerism,Tinfrastruct
ureTetc.
2. DiversifiedTEquityTFunds:TAllTnon-themeTandTnon-
sectorTfundsTcanTbeTclassifiedTasTequityTdiversifiedTfunds.
3. TaxTSavingsTFundsT(ELSS):TInvestmentsTinTtheseTfundsTareTexemptTfro
mTincomeTtaxTatTtheTtimeTofTinvestment,TupTtoTaTlimitTofTRsT1Tlakh.
 IncomeTorTDebtTorientedTSchemes-
TheTaimTofTincomeTfundsTisTtoTprovideTregularTandTsteadyTincomeTto
Tinvestors.TTheseTschemesTgenerallyTinvestTinTfixed-
incomeTsecuritiesTsuchTasTbonds,TcorporateTdebentures,TGovernmentTSec
uritiesTandTmoney-
marketTinstrumentsTandTareTlessTriskyTcomparedTtoTequityTschemes.THo
 P a g e T|T15

wever,TopportunitiesTofTcapitalTappreciationTareTlimitedTinTsuchTfunds.T
TheTNAVsTofTsuchTfundsTareTimpactedTbecauseTofTchangeTinTinterestT
ratesTinTtheTeconomy.TIfTtheTinterestTratesTfall,TNAVsTofTsuchTfundsTa
reTlikelyTtoTincreaseTinTtheTshortTrunTandTviceTversa.THowever,Tlong-
termTinvestorsTdoTnotTbotherTaboutTtheseTfluctuations.T
 BalancedTSchemes-
TheTaimTofTtheTbalancedTfundsTisTtoTprovideTbothTgrowthTandTregular
TincomeTasTsuchTschemesTinvestTbothTinTequitiesTandTfixedTincomeTin
strumentsTinTtheTproportionTindicatedTinTtheirTofferTdocuments.TTheseTa
reTappropriateTforTinvestorsTlookingTforTmoderateTgrowth.TTheyTgenerall
yTinvestTbetweenT65%TandT75%TinTequityTandTtheTrestTinTdebtTinstru
ments.TTheyTareTimpactedTbecauseTofTfluctuationTinTstockTmarketsTbut
TNAVsTofTsuchTfundsTareTlessTvolatileTcomparedTtoTpureTequityTfunds
.
 MoneyTMarketTorTLiquidTFunds-
TheseTfundsTareTalsoTincomeTfundsTandTtheirTaimTisTtoTprovideTeasyTl
iquidity,TpreservationTofTcapitalTandTmoderateTincome.TTheseTschemesTi
nvestTexclusivelyTinTsaferTshort-
termTinstrumentsTsuchTasTTreasuryTBills,TCertificatesTofTDeposits,TCom
mercialTPaperTandTinter-
bankTcallTmoney,TGovernmentTSecurities,Tetc.TReturnsTofTtheseTschemes
TfluctuateTmuchTlessTthanTotherTfunds.TTheseTareTappropriateTforTinvest
orsTasTaTmeansTofTshort-termTinvestments.
 GiftTFunds-
TheseTfundsTinvestTexclusivelyTinTGovernmentTSecurities.TNAVsTofTthe
seTschemesTalsoTfluctuateTdueTtoTchangeTinTinterestTratesTandTotherTec
onomicTfactorsTasTisTtheTcaseTwithTincomeTorTdebt-orientedTschemes.
 FundTofTFundsTSchemes-
FundTofTFundsTinvestsTinTotherTmutualTfundTschemes.TATtraditionalTm
utualTfundTcomprisesTaTportfolioTofTshares,TbutTaTFundTofTFundsTcom
prisesTaTportfolioTofTdifferentTmutualTfundTschemes.TATFundTofTFunds
 P a g e T|T16

ThelpsTtheTinvestorTtoTreduceThisTchancesTofTselectingTtheTwrongTmutu
alTfund.TGoldTExchangeTTradedTFundsTItTisTanTopen-
endedTExchangeTTradedTFund.TTheTinvestmentTobjectiveTofTtheTscheme
TisTtoTgenerateTreturnsTthatTareTinTlineTwithTtheTreturnsTonTinvestment
TinTphysicalTgold,TsubjectTtoTtrackingTerror.
 FloatingTRateTFunds-TheseTareTopen-
endedTincomeTschemesTseekingTtoTgenerateTreasonableTreturnsTwithTco
mmensurateTriskTfromTaTportfolioTwhichTcomprisesTfloatingTrateTdebtTi
nstrumentsTandTfixedTrateTdebtTinstrumentsTswappedTforTfloatingTrateTre
turns.TTheTschemeTmayTalsoTinvestTinTfixedTrateTmoneyTmarketTandTd
ebtTinstruments.

 OTHERTSCHEMES:
 Tax-savingTschemes-
TheseTschemesTofferTtaxTrebatesTtoTtheTinvestorsTunderTspecificTprovisi
onsTofTtheTIncomeTTaxTAct,T1961TasTtheTGovernmentToffersTtaxTincen
tivesTforTinvestmentTinTspecifiedTavenuesTlikeTEquityTLinkedTSavingsTS
chemesT(ELSS).TELSSTisTaTtypeTofTdiversifiedTequityTmutualTfund,Twh
ichTisTqualifiedTforTtaxTexemptionTunderTSectionT80CTofTtheTIncomeT
TaxTAct,TandToffersTtheTtwin-
advantageTofTcapitalTappreciationTandTtaxTbenefits.TItTcomesTwithTaTloc
k-
inTperiodTofTthreeTyears.TTheTRajivTGandhiTEquityTSavingsTschemeT(R
GESS),TwhichTwasTrevisedTinTtheTUnionTBudgetT2013-
14,TwouldTprovideTaT50%TtaxTdeductionTonTinvestmentsTupTtoTRs.T50,
000TtoTfirstTtimeTinvestorsTinTequityTwhoseTannualTtaxableTincomeTisT
belowTRs.T12Tlakh.T

 IndexTSchemes-
IndexTfundsTreplicateTtheTportfolioTofTaTparticularTindexTsuchTasTtheTB
SETSensitiveTindex,TS&PTNSET50TindexT(Nifty),Tetc.TNAVsTofTsuchTs
 P a g e T|T17

chemesTwouldTriseTorTfallTinTaccordanceTwithTtheTriseTorTfallTinTtheTi
ndex,TthoughTnotTexactlyTbyTtheTsameTpercentageTdueTtoTsomeTfactors
TknownTasT"trackingTerror".TNecessaryTdisclosuresTinTthisTregardTareTm
adeTinTtheTofferTdocumentTofTtheTscheme.TThereTareTalsoTexchangeTtra
dedTindexTfundsTlaunchedTbyTtheTmutualTfundsTwhichTareTtradedTonTt
heTstockTexchanges.
 SectorTSpecificTschemes-
TheseTareTtheTfundsTwhichTinvestTinTtheTsecuritiesTofTonlyTthoseTsecto
rsTorTindustriesTasTspecifiedTinTtheTofferTdocumentsTlikeTPharmaceutical
s,TSoftware,TFMCG,TPetroleumTstocksTetc.TTheTreturnsTofTtheseTfundsT
areTdependentTonTtheTperformanceTofTtheTrespectiveTsectors/industries.T
WhileTtheseTfundsTmayTgiveThigherTreturns,TtheyTareTmoreTriskyTcomp
aredTtoTdiversifiedTfunds.TInvestorsTneedTtoTkeepTaTwatchTonTtheTperf
ormanceTofTthoseTsectors/industriesTandTmustTexitTatTanTappropriateTtim
e.
 LoadTorTNo-LoadTFunds-
ATloadTfundTisToneTthatTchargesTaTpercentageTofTNAVTforTexit.TThat
Tis,TeachTtimeToneTsellsTunitsTinTtheTfund,TaTchargeTwillTbeTpayable.T
ThisTchargeTisTusedTbyTtheTMutualTfundTforTmarketingTandTdistribution
Texpenses.TATno-loadTfundTisToneTthatTdoesTnotTchargeTforTexit.T
 DividendTPayoutTSchemes-
MutualTFundTcompaniesTasTwhenTtheyTkeepTonTmakingTprofit,Tdistribut
eTaTpartTofTtheTmoneyTtoTtheTinvestorsTbyTwayTofTdividends.TIfToneT
wantsTtoTkeepTonTtakingTpartTofTprofitTregularly,TheTmayTselectTthisTo
ption.T
 DividendTReinvestmentTSchemes-
ThisToptionTisTsimilarTtoTtheTfirstToptionTexceptTthatTtheTdividendTdecl
aredTisTre-investedTinTtheTsameTfundTonTtheTsameTday’sTNAV

WHYTINVESTTINTMUTUALTFUNDS
 P a g e T|T18

InvestingTinTmutualTfundsToffersTaTmultitudeTofTbenefits.TLet’sThaveTaT
look:

 PROFESSIONALTINVESTMENTTMANAGEMENT:
WhenTyouTinvestTinTaTmutualTfund,TyourTmoneyTisTmanagedTbyTprofes
sionalTexperts.TThisTisToneTofTtheTprimaryTbenefitsTofTinvestingTinTmut
ualTfunds.TBeingTfull-time,Thigh-
levelTinvestmentTprofessionals,TaTgoodTinvestmentTmanagerTisTmoreTreso
urcefulTandTcapableTofTmonitoringTtheTcompaniesTtheTmutualTfundThasT
investedTin,TratherTthanTindividualTinvestors.

TheTmanagersThaveTreal-
timeTaccessTtoTcrucialTmarketTinformationTandTareTableTtoTexecuteTtrade
sTonTtheTlargestTandTmostTcost-
effectiveTscale.TSimplyTput,TtheyThaveTtheTknow-
howTtoTtradeTinTtheTmarketsTthatTretailTinvestorsTmayTnotTpossess.

 LOWTINVESTMENTTTHRESHOLD
ATmutualTfundTenablesTyouTtoTparticipateTinTaTdiversifiedTportfolioTfor
TasTlittleTasTRsT5000,TandTsometimesTevenTlesser.TAndTwithTaTno-
loadTfund,TyouTpayTlittleTorTnoTsalesTchargesTtoTownTthem.

ForTexample,TsomeTbondsTandTfixedTdepositsThaveTaTminimumTinvestm
entTamountTofTRsT25,000.TInstead,TyouTcanTgiveTyourTmoneyTtoTaTmut
ualTfund,TwhichTwillTinTturnTinvestTinTtheTbondsTandTfixedTdeposits.TT
hisTcouldTbeTdoneTforTasTlittleTasTRsT1000.

 PROFESSIONALTINVESTMENTTMANAGEMENT:
 P a g e T|T19

WhenTyouTinvestTinTaTmutualTfund,TyourTmoneyTisTmanagedTbyTprofes
sionalTexperts.TThisTisToneTofTtheTprimaryTbenefitsTofTinvestingTinTmut
ualTfunds.TBeingTfull-time,Thigh-
levelTinvestmentTprofessionals,TaTgoodTinvestmentTmanagerTisTmoreTreso
urcefulTandTcapableTofTmonitoringTtheTcompaniesTtheTmutualTfundThasT
investedTin,TratherTthanTindividualTinvestors.TTheTmanagersThaveTreal-
timeTaccessTtoTcrucialTmarketTinformationTandTareTableTtoTexecuteTtrade
sTonTtheTlargestTandTmostTcost-
effectiveTscale.TSimplyTput,TtheyThaveTtheTknow-
howTtoTtradeTinTtheTmarketsTthatTretailTinvestorsTmayTnotTpossess.

 CONVENIENCE
InvestingTinTmutualTfundsThasTitsTownTconvenience.TYouTsaveTupTonTa
dditionalTpaper-
workTthatTcomesTwithTeveryTtransaction,TtheTamountTofTenergyTyouTinv
estTinTresearchingTforTtheTstocks,TasTwellTasTactualTmarket-
monitoringTandTconductionTofTtransactions.TWithTaTmutualTfund,TyouTdo
n’tThaveTtoTdoTanyTofTthat.TSimplyTgoTonlineTorTplaceTanTorderTwithT
yourTbrokerTtoTbuyTaTmutualTfund.TAnotherTbigTadvantageTisTthatTyou
TcanTmoveTyourTfundsTeasilyTfromToneTfundTtoTanother,TwithinTaTmut
ualTfundTfamily.TThisTallowsTyouTtoTeasilyTrebalanceTyourTportfolioTtoT
respondTtoTsignificantTfundTmanagementTorTeconomicTchanges.

 LIQUIDITY:
InTopen-
endedTschemes,TyouTcanTgetTyourTmoneyTbackTatTanyTpointTinTtimeTat
TtheTprevailingTNAVT(NetTAssetTValue)TfromTtheTMutualTFundTitself.
ThisTmakesTmutualTfundTinvestmentsThighlyTliquid.TCompareTthatTwithT
aTfixedTdepositTorTaTbondTwhichTmayThaveTfixedTinvestmentTduration.
 P a g e T|T20

 VARIETY:
WhileTinvestingTinTmutualTfunds,TyouTareTspoiltTforTchoice.TYouThaveT
aTnumberTofTmutualTfundTschemesTtoTchooseTfrom,TwhichTmayTinvestT
inTaTwholeTrangeTofTindustriesTandTsectors,TdifferentTkindsTofTassets,Ta
ndTsoTon.TYouTcanTfindTaTmutualTfundTthatTmatchesTjustTaboutTanyTin
vestmentTstrategyTyouTselect.
ThereTareTfundsTthatTfocusTonTblue-
chipTstocks,TtechnologyTstocks,Tbonds,TorTaTmixTofTstocksTandTbonds.TI
nTfact,TtheTgreatestTchallengeTcanTbeTsortingTthroughTtheTvarietyTandTpi
ckingTtheTbestTforTyou.

 TRANSPARENCY
SEBITregulationsTforTmutualTfundsThaveTmadeTtheTindustryTveryTtranspa
rent.TYouTcanTtrackTtheTinvestmentsTthatThaveTbeenTmadeTonTyourTbeh
alfTtoTknowTtheTsectorsTandTstocksTbeingTinvestedTin.
InTadditionTtoTthis,TyouTgetTregularTinformationTonTtheTvalueTofTyourTi
nvestment.TMutualTfundsTareTmandatedTtoTpublishTtheTdetailsTofTtheirTp
ortfolioTregularly.

AdvantagesTofTmutualTfunds
P a g e T|T21
 P a g e T|T22

HOWTTOTCHOOSETATFUND

MoneyTisTprecious.TItTisThard-
earned.TYouTcan’tTjustTputTyourTmoneyTinTanTinvestmentTvehicleTorTm
utualTfundTwithoutTsomeTresearch.
 P a g e T|T23

ShareTMarket
ShareTmarketTisTtheTmarketTforTsecuritiesTwhereTorganizedTtradingTofTs
haresTtakesTplace.TItTplaysTanTimportantTroleTinTchannelizingTcapitalTfro
mTtheTinvestorsTtoTtheTbusinessThousesTwhichTconsequentlyTleadsTtoTthe
TavailabilityTofTfundsTforTbusinessTexpansion.TSharesTareTcertificatesTwh
ichTrepresentTownershipTrightsTofTtheTholderTinTaTcompany.

ShareTmarketTisTaTplaceTwhereTaTpersonTcanTbuyTorTsellTtheTsharesTor
TstocksTofTcompanies.TSensexTandTNiftyTareTtheTindicesTofTaTstockTma
rket,TtheTSensexTisTanTindicatorTofTallTtheTmajorTcompaniesTlistedTonT
BSETandTNiftyT50TindexTisTNationalTstockTexchangeTmarketTindexTforT
IndianTequityTmarket.

STOCKTMARKETS:TStockTMarketTisTaTmarketTwhereTtheTtradingTofT
companyTstock,TbothTlistedTsecuritiesTandTunlistedTtakesTplace.TItTisTdiff
erentTfromTstockTexchangeTbecauseTitTincludesTallTtheTnationalTstockTex
changesTofTtheTcountry.TForTexample,TweTuseTtheTterm,T"theTstockTmar
ketTwasTupTtoday"TorT"theTstockTmarketTbubble."

TSTOCKTEXCHANGES:TStockTExchangesTareTanTorganizedTmarketpla
ce,TeitherTcorporationTorTmutualTorganization,TwhereTmembersTofTtheTor
ganizationTgatherTtoTtradeTcompanyTstocksTorTotherTsecurities.TTheTmem
bersTmayTactTeitherTasTagentsTforTtheirTcustomers,TorTasTprincipalsTfor
TtheirTownTaccounts.T

StockTexchangesTalsoTfacilitatesTforTtheTissueTandTredemptionTofTsecuriti
esTandTotherTfinancialTinstrumentsTincludingTtheTpaymentTofTincomeTan
dTdividends.TTheTrecordTkeepingTisTcentralTbutTtradeTisTlinkedTtoTsuch
TphysicalTplaceTbecauseTmodernTmarketsTareTcomputerized.TTheTtradeTo
 P a g e T|T24

nTanTexchangeTisTonlyTbyTmembersTandTstockTbrokerTdoThaveTaTseatT
onTtheTexchange.T

CAPITALTMARKET:TTheTcapitalTmarketTisTdividedTintoTtwoTsegment
sTviz:T

a)TPrimaryTMarketT

b)TSecondaryTMarket

A)TPRIMARYTMARKET:

MostTcompaniesTareTusuallyTstartedTprivatelyTbyTtheirTpromoters.THowev
erTtheTpromoters’TcapitalTandTtheTborrowedTcapitalTfromTbanksTorTfinan
cialTinstitutionsTmightTnotTbeTsufficientTforTrunningTtheTbusinessToverTt
heTlongTterm.TThatTisTwhenTcorporateTandTtheTgovernmentTlooksTatTthe
TprimaryTmarketTtoTraiseTlongTtermTfundsTbyTissuingTsecuritiesTsuchTas
TdebtTorTequity.T

TheseTsecuritiesTmayTbeTissuedTatTfaceTvalue,TatTpremiumTorTatTdiscou
nt.TLetTusTunderstandTtheTmeaningTofTtheseTterms:T

 FaceTValue:TFaceTvalueTisTtheToriginalTcostTofTtheTsecurityTasTsh
ownTinTtheTcertificate/instrument.TMostTequityTsharesThaveTaTface
TvalueTofTRs.T1,TRs.T5,TRs.T10TorTRs.T100TandTdoTnotThaveTm
uchTbearingTonTtheTactualTmarketTpriceTofTtheTstock.TWhenTissui
ngTsecurities,TtheyTmayTbeTofferedTatTaTdiscountTorTatTaTpremiu
m.
 Premium:TWhenTtheTsecurityTisTofferedTatTaTpriceThigherTthanTthe
TfaceTvalueTitTisTcalledTaTpremiumT
 P a g e T|T25

 Discount:TWhenTtheTsecurityTisTofferedTatTaTpriceTlowerTthanTthe
TfaceTvalueTitTisTcalledTaTdiscount.T

B)TSECONDARYTMARKET:T

TheTsecondaryTmarketTprovidesTliquidityTtoTtheTinvestorsTinTtheTprimary
Tmarket.TTodayTweTwouldTnotTinvestTinTanyTinstrumentTifTthereTwasTn
oTmediumTtoTliquidateTourTposition.TTheTsecondaryTmarketsTprovideTan
TefficientTplatformTforTtradingTofTthoseTsecuritiesTinitiallyTofferedTinTthe
TprimaryTmarket.TAlsoTthoseTinvestorsTwhoThaveTappliedTforTsharesTinT
anTIPOTmayTorTmayTnotTgetTallotment.TIfTtheyTdon‘tTthenTtheyTcanTal
waysTbuyTtheTsharesT(sometimesTatTaTdiscountTorTatTaTpremium)TinTth
eTsecondaryTmarket.T

TradingTinTtheTsecondaryTmarketTisTdoneTthroughTstockTexchange.TTheT
StockTexchangeTisTaTplaceTwhereTtheTbuyersTandTsellersTmeetTtoTtrade
TinTsharesTinTanTorganizedTmanner.TTheTstockTexchangeTperformsTtheTf
ollowingTfunctions:T

 ProvideTtradingTplatformTtoTinvestorsTandTprovideTliquidityT
 FacilitateTListingTofTsecuritiesT
 RegistersTmembersT-TStockTBrokers,TsubTbrokersT
 MakeTandTenforceTby-laws
 ManageTriskTinTsecuritiesTtransactions
 ProvidesTIndicesT

ThereTareTtwoTleadingTstockTexchangesTinTIndiaTwhichThelpTusTtradeTa
re:T

I.TNATIONALTSTOCKTEXCHANGE:T
 P a g e T|T26

NationalTStockTExchangeTincorporatedTinTtheTyearT1992TprovidesTtrading
TinTtheTequityTasTwellTasTdebtTmarket.TMaximumTvolumesTtakeTplaceT
onTNSETandThenceTenjoyTleadershipTpositionTinTtheTcountryTtodayT

II.TBOMBAYTSTOCKTEXCHANGE:

TBSETonTtheTotherThandTwasTsetTupTinTtheTyearT1875TandTisTtheTold
estTstockTexchangeTinTAsia.TItThasTevolvedTinTtoTitsTpresentTstatusTasT
theTpremierTstockTexchange.T

AtTBSETyouTwillTfindTsomeTscriptsTlistedTthatTareTnotTavailableTonTNS
E.TAlsoTBSEThasTtheTlargestTnumberTofTscriptsTwhichTareTlisted.T

WHYTINVESTINGTINTSHARETMARKET

 DividendTincome:TInvestmentsTinTsharesTareTattractiveTasTmuchT
forTtheTappreciationTinTtheTshareTpricesTasTforTtheTdividendsTtheir
TcompaniesTpayTout.

 TaxTadvantages:TSharesTappearTasTtheTbestTinvestmentToptionTif
TyouTalsoTconsiderTtheTunbeatableTtaxTbenefitsTthatTtheyToffer.TFi
rst,TtheTDividendTincomeTisTtax-
freeTinTtheThandsTofTinvestors.TSecond,TyouTareTrequiredTtoTpayTo
nlyTaT10%TshortTtermTcapitalTgainsTtaxTonTtheTprofitsTmadeTfro
mTinvestmentsTinTshares,TifTyouTbookTyourTprofitsTwithinTaTyear
TofTmakingTtheTpurchase.TThird,TyouTdon'tTneedTtoTpayTanyTlong-
termTcapitalTgainsTtaxTonTtheTprofitsTifTyouTsellTtheTsharesTafterTho
ldingTthemTforTaTperiodTofToneTyear.TTheTcapitalTgainsTtaxTrateT
isTmuchThigherTforTotherTinvestmentTinstruments:TaT30%Tshort-
termTcapitalTgainsTtaxT(assumingTthatTyouTfallTinTtheT30%taxTbra
cket)TandTa10%Tlong-termTcapitalTgainsTtax

 EasyTliquidity:TSharesTcanTalsoTbeTmadeTliquidTanytimeTfromTany
whereTandTtheTinvestmentTcanTbeTrealizedTinTjustTtwoTworkingTd
ays.TConsideringTtheThighTreturn,TtheTtaxTadvantagesTandTtheThigh
lyTliquidTnature,TsharesTareTtheTbestTinvestmentToptionTtoTcreateT
wealth.
 P a g e T|T27

TTERMINOLOGYTUSEDTINTSHARETMARKET

1. StockTbroker-
TATStockbrokerTisTaTregulatedTprofessionalTindividualT,TusuallyTas
sociatedTwithTaTbrokerageTfirmTorTbroker-
dealer,TwhoTbuysTandTsellTstocksTandTotherTsecuritiesTforTbothTret
ailTandTinstitutionalTclientTthroughTaTstockTexchangeT

2. DematTaccount-
TAnTaccountTthatTallowsTinvestorTtoTholdTtheirTshareTinTanTelectr
onicTform.TStocksTinTdematTaccountTremainTinTdematerializedTfor
m.TDematerializationTisTtheTprocessTofTconvertingTphysicalTsharesT
intoTelectronicTformat.

THowTtoTgetTaTdematTaccountT

ToTgetTaTdematTaccount,TyouTwillThaveTtoTapproachTaTdepositoryTparti
cipantT.ATdepositoryTisTaTplaceTwhereTanTinvestor’sTstocksTareTheldTin
TelectronicTformTthereTareTtwoTdepositoriesTinTIndia:

 THETNATIONALTSECURTIESTDEPOSITORYTLTDT(NSDL)
 THETCENTRALTDEPOSITORYTSERVICESTLTD(CDSL)

TheTdepositoryThasTagentTwhoTareTcalledTdepositoryTparticipants.TI
nTIndia,TthereTareToverTaThundredTDPs.TThinkTofTitTlikeTbank.TT
heTheadTofficeTwhereTallTtheTtechnologyTrestsTandTtheTdetailsTofT
allTtheTaccountsTareTheldTisTlikeTtheTdepository.TTheTDPsTareTlik
eTbranchesTofTbanksTthatTcaterTtoTindividuals.
T
ATbroker,Thowever,TisTnotTsimilarTtoTDP.TATbrokerTisTaTmember
TofTtheTstockTexchangeTandTheTbuysTandTsellsTsharesTforThisTclie
ntsTandTforThimself.TATDP,TonTtheTotherThandTgivesTyouTanTacc
ountTwhereTyouTcanTholdTthoseTshares.T

3.TGetTaTPAN-
TheTtaxmanTdemandsTthatTyouTgetTyourselfTaTPermanentTAccountTNum
ber.TThisTisTaTuniqueT10-
digitTalphanumericTnumberT(AABPS1205E,TforTexample)TthatTidentifiesTa
ndTtracksTanTindividualTinTtheTtaxman'sTdatabase.TAlmostTeveryTdemand
sTtheTuseTofTaTPAN.
 P a g e T|T28

4.TradingT/TSquareToffTTransaction-
WheneverTaTtraderT/TinvestorTbuysTorTsellsTaTsecurityTandTonTtheTsame
TdayTbeforeTtheTmarketTcloses,TheTsellsTorTbuysTthatTparticularTsecurity
T(inTtheTsameTquantity),TtheTtransactionTisTcalledTasTsquareToffTtransact
ionTorTaTtradingTtransaction.TSharesTlyingTinTtheTT,TTSTandTTTareTnot
TsquareToffTtheTsameTday.

5.TDeliveryTTransaction-
DeliveryTtransactionsTareTthoseTtransactionsTwhichTareTnotTsquaredToffTa
tTtheTdayTendTandTtheTinvestor/traderTisTreadyTtoTtakeT/TgiveTtheTdeliv
eryTofTtheTsecurity.TChargesTsuchTasTbrokerage,TserviceTtaxTonTbrokera
ge,TSTT,TstampingTchargesTetc.TareTveryThighTonTtheTdeliveryTtransacti
ons.

6.TSettlementTPeriod:-
CurrentlyTtheTsettlementTperiodTisTT+2.TSettlementTperiodTi.e.TT+2Tmea
nsToneThasTtoTgiveTtheTdeliveryTofTtheTsharesTsoldTwithinT2TdaysTofTt
heTdateTofTtheTtransaction,ToneTwillTgetTtheTdeliveryTwithinT2TdaysTof
TtheTdateTofTtransaction.

7.TSharesTCategory:-
TheTstockTexchangeThasTdividedTtheTsharesTintoTtheTcategoriesTaccordin
gTtoTtheTperformanceTofTtheTcompany.

8.TAuction:-
InTcaseTofTfailureTofTdeliveryTofTsharesTforTsaleTtransactionTwithinTthe
TstipulatedTtimeTperiod,TtheTBSETauctionTthoseTsharesTasTperTtheTrules
TandTregulations.

9.TCloseTOut:-
InTcaseTofTfailureTofTdeliveryTofTsharesTforTpurchaseTtransactionTwithin
TtheTstipulatedTtimeTperiod,TtheTpersonTbuyingTtheTsharesTgetsTtheTbene
fitTinTtheTformTofTCloseTOutTasTperTtheTBSE’sTrulesTandTregulations.
 P a g e T|T29

ChapterT3
IntroductionTofTtheTcompany

EQUATIONTMONEY
 P a g e T|T30

EquationsTMoneyTisTaTnicheTboutiqueTWealthTManagementTandTInvestm
entTAdvisoryTfirmTwithTanTextremelyTstrongTfocusTonTclientTrelationship
.TTheTteamTatThasTsevenTyearsTofTprovenTtrackTrecordTinTFinancialTSer
vices,TEquityTAdvisoryTandTInvestmentTAdvisoryTdomainTandTbringsTwit
hTitTstrongTresearchTandTinvestmentTadvisoryTcapabilitiesTkeepingTinTmi
ndTtheTregulatoryTframeworkTandTtheTvolatilityTinTtheTinvestmentTclimat
e.T
TheyTofferTaTprogressiveTplanningTpracticeTthatTdifferentiatesTitselfTbyTb
eingTdisciplined,TwellTresearchedTandTprofitable.TTheyTareTaTprivatelyTo
wnedTcompanyTandTthereforeTcoreTdecisionsTregardingTtheTprocessesTand
TpracticesTstartTatTgrassroots,TensuringTallTanglesTareTcoveredTinTtheTde
cisionTmakingTprocess.T
TItTisTbeliefTthatTbyTprovidingTaTpersonalizedTandTconsistentTserviceTex
perience,TtheyTensureTlongTandTfruitfulTrelationshipsTwithTtheTclients.TIn
TtheTtrueTspiritTofTourTcommitment,TtheyTconductTopenTdiscussionsTtoTs
eekTfirstTtoTunderstandTwhatTisTimportantTtoTtheTclientTandTthenTtoTbe
TunderstoodTwhenTfindingTsolutionsTtoTtheirTfinancialTposition.TConsideri
ngTtheTtumultuousTandTtheTvolatileTtimesTthatTtheyTareTlivingTin,TtheTn
eedTforTvaluableTandTactiveTfinancialTplanningTandTwealthTmanagementT
hasTneverTbeenTmoreTimportantTandTcritical.T
TheTgoalTisTtoTcreate,TgrowTandTpreserveTwealth.TTheTadvisoryTpractice
TisTbuiltTonTtheTfoundationTofTtrust,TintegrityTandTresponsibilityTandThe
nceTtheyTareTalwaysTcommittedTtoTexceedingTtheTexpectationsTofTtheTcli
ents.TAcrossTallTsolutions,TfirstTexerciseTisTtoTdiscussTwithTyouTextensiv
elyTtoTunderstandTyourTcontext,TaspirationsTandTconstraints.TTheyTprefer
TworkingTwithTourTclientsToverTmultipleTyearsTratherTthanTfocusingTonT
one-
offTtransactions.TIrrespectiveTofTwhichTservicesTyouTchoose,TtheyTwillTb
eTcommittedTtoTprovideTyouTqualityTserviceToverTtheTlongTterm.TClient
TLoyaltyTisTextremelyTimportantTtoTthemTasTmostTofTtheTclientTrelation
 P a g e T|T31

shipsTtheyThaveTareTonlyTbyTinvitationTandTtheyTdoTnotTindulgeTinTany
TmassTmarketingTstrategies.
VISIONTANDTCORETVALUES

VISION:T
ToTbeTtheTmostTtrustedTpartnerTforTeveryTstakeholderTinTtheTfinancialT
world.T
T
CORETVALUES:
● CustomerTCentricityT
● EthicsT
● Integrity

ClientTofTEquationsTenjoyTservicesTbyTwellTtrainedTstaffTmembers.TSkillTse
tTofTMr.TKapilTHolkarTincludeT360TdegreesTInsurance,TFinancialTPlanning,T
TaxTPlanningTandTWealthTManagementTtoTaddTtoTthis,TheTisTanTardentTfi
nanceTprofessionalTwhoTisTwellTversedTinTEquityT&TCommodityTResearch,T
TaxTLaws,TAccounting,TPortfolioTManagementTServicesT(PMS)TandTFundTM
anagementTwhichTcanTthusThelpTinTprovidingTaTwideTspectrumTofTservice
sTtoTclienteleTofTtheTcompany.TMr.TKapilTHolkarTisTaTcertifiedTAdvisorTofT
AssociationTofTMutualTFundTinTIndiaTandTInsuranceT(AMFI)TandTInsurance
TRegulatoryT&TDevelopmentTAuthorityT(IRDA),TAssociatedTwithTmanyTelite
TclubsTforTIFAsTformedTbyTvariousTAssetTManagementTCompaniesTlikeTUTI
TMFT&TSBI.THeThasTanTincredibleTforesightTandTaTfinancialTacumen.TThus,
ThavingTworkedTacrossTtheTvalueTchainTfromTtheThighTendTCorporateTAdv
isoryTandTPrivateTWealthTManagementTSegmentTtoTtheTmassTaffluentTret
ailTcustomers,TtheTstrengthTofTclienteleTexceedsT2000+TcustomersTacrossTI
ndiaT&Tabroad,TtheTteamThasThandsTonTexperienceTandTsoundTknowledg
eTofTtheTdomesticT&TinternationalTfinancialTmarketsTalongTwithTanTunder
standingTofTtheTprevailingTregulatoryTframework.
 P a g e T|T32

ChapterT4
ResearchTMethodology
 P a g e T|T33

ResearchTmethodology

“ResearchTMethodologyTisTtheTscienceTofTmethodsTforTconductingTresearc
hTwork”.

ItTisTaTwayTofTsystematicallyTsolvingTtheTresearchTproblemTbyTlogicallyTad
optingTvariousTsteps.TResearchTmethodologyTisTaTsystematicTway,TwhichTc
onsistsTofTseriesTofTactionTsteps,TnecessaryTtoTeffectivelyTcarryToutTresear
chTandTtheTdesiredTsequencingTtoTtheseTsteps:T

 FormulatingTtheTobjectiveTofTtheTstudy
 DesigningTtheTmethodsTofTdataTcollection
 SelectingTtheTsampleTplan
 CollectingTtheTdata
 ProcessingTandTanalyzingTtheTdata
 ReportingTtheTfindings

ObjectiveTofTtheTstudy

ResearchTDesign

SampleTDesign

ReportTofTFindings

ObjectiveTofTtheTstudy:
 P a g e T|T34

 ToTanalyzeTtheTdifferentTmutualTfundTschemesTofTdifferentTcompa
nies.
 ToTanalyzeTtheTinvestmentTpatternTinTmutualTfundTschemesT(Lump
sumTorTSystematicTInvestmentTPlan).
 ToTanalyzeTtheTdifferentToptionsTofTmutualTfunds.
 ToTcompareTtheTmutualTfundTschemesTonTtheTbasisTofTtheirTinves
tmentTportfolio,TinvestmentTplan,TpastTperformance,TassetTbreakupT
value,TandTwhatTareTtheirTreturns.
 ToTanalyzeTtheTrisk-
returnTrelationshipTofTvariousTschemesTofTmutualTfundTofTdifferent
Tcompanies.
 ToTknowTtheTconditionTofTequityTmarketTinTperspectiveTofTEquati
onsTmoney
 ToTknowTtheTprosTandTconsTinvolveTinTshareTtrading
 AwarenessTandTsensitivityTofTinvestorsTinTshareTtransferring

Hypothesis:

ForTresearchTworkT,TIThaveTconsiderTcustomersTonTtheTbasisTofTtheirTinc
omeTlevelTandTalsoTcustomerTlikeTfresherTonTjob,TmiddleTageTpeopleTand
TgovernmentTservant.TSoTonTtheTbasisTofTtheseTconsiderationTITfoundTtha
tTfresherTandTpeopleTwithThighTearningTareTmoreTinterestedTinTshareTtra
dingTthanTotherTpeopleTwhoThaveTenteredTinTtheirTfamilyTlife.TAndTtheTc
aseTwithTgovernmentTemployeesTisTthatTtheyTareThappyTwithTwhateverTt
heyTareTearningTandTnotTinterestedTinTinvestingTinTstockTmarketTdueTtoT
fearTofTlosingTtheirTmoney.TCompaniesTareTnotTconcentratingTmoreTonTm
iddleTclassTfamiliesTbecauseTIndia’sTmostTpopulationTisTmiddleTclassTandTt
heyTareTmoreTconcentratingTonTsavingTtheirTmoney,TsoTit’sTaTbigTopportu
nityTforTanyTbrokingTfirmTtoTgrapTtheTmarket.

ScopeTofTtheTstudy:

ThisTstudyTwillThelpTtoTunderstandTtheTpsychologyTofTcustomerTtowardsTs
hareTtradingTandTmutualTfunds.TThisTwillTalsoThelpTcompaniesTtoTunderst
andTwhatTfacilityTexactlyTcustomerTwantsTfromTthem.TSoTthatTitTwillThelp
TinTimprovingTcompany’sToverallTinternalTenvironmentTtoTincreaseTcustom
er,TConsumerTsatisfactionTandTfacilitiesTtoTthem.
 P a g e T|T35

DataTcollection:

TTheTstudyTwasTconductedTthroughTtheTuseTofTtheTprimaryTandTsecondar
yTdata.TTheTvariousTsourcesTofTtheTdataTcollectionTareTmentionedTbelow:

PrimaryTdata:T

 ThroughTcustomerTsurveyTbyTmeansTofTaTclosedTendedTquestionnai
re.
 ThroughTtheTinteractionTwithTtheTemployeesTofTtheTcompany.

SecondaryTdata:

 ThroughTtheTjournalTandTmagazines.
 ThroughTtheTinternetTandTvariousTsearchTengines.

TheTfirstTpartTofTtheTquestionnaireTwasTgivenTtoTtheTsampleTtoTfillTitTby
Thim.

TheTsecondTpartTofTtheTquestionnaireTwasTholdTbyTtheTintervieweeTandT
whichTwasTfilledTbyTusTafterTconductingTtheTsample.

HoweverTsomeTofTtheTportionTofTtheTreportTrequiredTsecondaryTdata,Tso
TitTwasTalsoTcollectedTfromTsomeTotherTsourcesTlikeTinternet,TmagazinesT
andTnewspaper.

SignificanceTofTtheTstudy:

 MarketTperformanceTofTvariousTmutualTfundTschemesTofTdifferentT
companies.
 FactorsTthatTshouldTbeTconsideredTbyTinvestorTbeforeTinvestingTin
TmutualTfunds.
 RiskTinvolvedTinTsectoralTinvestmentT(howTmuchTriskTisTthereTifTt
heTfundTofTinvestorTisTinvestedTinTaTspecificTsector).
 ToTfindToutTwhichTisTtheTbestTschemeTofTmutualTfundTwhereTthe
TamountTofTinvestorTshouldTbeTinvestedTonTtheTbasisTofTperforma
nceTofTcompaniesTinTpastT5Tyears).
 WhyTtheTinvestorTshouldTinvestTinTaTmutualTfundTschemesTrather
TthanTfixedTdepositsTorTanyTotherTrelatedTscheme.

ResearchTToolTApplied:T
 P a g e T|T36

TheTstudyTisTconductedTthroughTfollowingTtoolsTwhichThelpTtoTgetTmoreT
importantTandTsufficientTdataTtoTunderstandTpeople’sTpsychologyTandTals
oThelpTtoTsolveTtheTresearchTproblems.

ResearchTDesign:

ATresearchTdesignTisTtheTarrangementTofTconditionsTforTcollectionTandTan
alysisTofTtheTdataTinTaTmannerTthatTaimsTtoTcombineTrelevanceTtoTtheTr
esearchTpurposeTwithTeconomyTinTprocedure.TTheTresearchTdesignTusedTf
orTthisTstudyTisTofTtheTdescriptiveTtype.TDescriptiveTresearchTstudiesTwhic
hTareTconcernedTwithTdescribingTtheTcharacteristicsTofTaTparticularTindivid
ualTorTaTgroup.TResearchTdesignTisTbroadlyTclassifiedTintoTthreeTtypesTasT
:

 ExploratoryTResearchTDesign
 DescriptiveTResearchTDesign
 CasualTResearchTDesign

ForTtheTpurposeTofTtheTpresentTprojectTtheTDescriptiveTtypeTofTresearchT
designTcanTbeTsaidTtoTbeTtheTmostTeffectiveTandTmostTsuitable,Tbecause
TinTdescriptiveTtypeTofTstudyTtheTmainTemphasisTisTlaidTdownToverTtheTe
xistingTsituationsTandTnotToverTtheTcausesTwhichTdetermineTsuchTeffects.
TThus,TforTtheTpurposeTDescriptiveTtypeTofTstudyThasTbeenTselectedTasTit
TseemsTtoTbeTtheTmostTappropriateTtoTfulfilTtheTobjectiveTofTtheTproject.

SampleTsize:

TheTsampleTsizeTconsistingTofT100TrespondentsTwereTselectedTforTtheTstu
dy.TTheseTareTpeopleTwhoTareTinTworkingTinTgoodTcompanies,TsomeTofTt
hemTareTgovernmentTemployees,TsomeTofTthemTareTfresherTonTjob,TandT
someTareTstudent,TsomeTofTthemTearningTsalary.TSoTonTtheTbasisTofTthes
eTdifferentTfactorsTtheirTviewsTareTtotallyTdifferent.

SampleTDesign:

InTtheTpresentTsurveyTstudyTtheTsampleTdesignTcontainedTtheTlistTofTtheT
insuranceTholdersTandTtheTinsuranceTpolicies.TLaterTonTinTtheTprojectTcert
ainTotherTpersonsTwereTcontactedTwhoTwereTholdingTtheTusefulTinformati
onTregardingTtheTconcernedTfieldTofTstudy.TSinceTitTisTdifficultTtoTcontact
 P a g e T|T37

TtheTentireTpopulation,TsamplingTtechniqueTwasTadopted.TTheTemployees
TwereTinteractedTusingTconvenienceTsamplingTtechnique.

T ChapterT5
JobTDescription
 P a g e T|T38

MarketTsurvey
DuringTtheTinternship,TourTroleTisTtoTconductTaTmarketTsurveyTusingTca
nopyTandTbrochuresTasTwellTasTcompaniesTvisitingTcardsTandTfillingTthe
TquestionnaireTformTfromTtheTcustomers.TItTisTtheTresponsibilityTofTusTt
oThaveTaTmarketTsurvey;TweThaveTtoTawareTtheTpublic,TattractTtheTcust
omers,TprovidingTinformationTofTaTcompanyTtoTtheTcustomers.TWeThadT
toTaskTandTconvinceTtheTpeopleTtoTinvestTinTinsuranceTpoliciesTinTorder
TtoTbeTsecureTinTcaseTofTanyTcontingencies.TTheTinterestedTcustomersT
wereTcalledTandTaskedTtoTfillTtheTrequiredTregistrationTformsTandTsubmi
tTdocumentsTforTfurtherTprocedure.TWeTConductedTsurveysTinTdifferentTl
ocationsTandTweTwereTthoroughTwithTtheTprocess.TInitiallyTweTmadeTmi
stakesTwhileTgivingTinformationTorTaskingTquestions.TAsTtheTnumberTof
TsurveysTwasTincreasing,TweTimprovedTourTmistakesTandTgotTtoTknowT
aboutTtheTcustomersTinvestingTinTshareTmarket/mutualTfundsTandTtheirTb
ehaviour.

CalledTtheTinterestedTcustomersTandTaskedTforTtheTdocumentsTtoTprocee
dTwithTtheTprocessTofTregistration.

BackTofficeTwork
DuringTinternshipTourTroleTisTtoTworkTonTNESTTSoftwareTandTobservin
gTtheTvalueTofTshares,TthroughTwhichTweTmadeTpurchaseTandTsaleTofTs
hares,TweThaveTtoTdoTdataTentryTregardingTtheTinformationTofTtheTclien
tsTofTMutualTFunds.TOurTworkTisTtoTfillTtheTDIST(DeliveryTinstructionT
slip)TSlipTandTmakingTofTMISTReport.
 P a g e T|T39

WeThaveTtoTmonitorTtheTdevelopmentTinTtheTfundTindustry,TshareTmark
etTandTinTtheTeconomy.TWeThaveTtoTreadTandTanalyseTtheTfactsheetTof
TdifferentTcompanies.TDuringTtheTtrainingTweThandleTtheTqueriesTofTthe
TcustomersTregardingTtheTdifferentTfundsTofTtheTcompanies.T

TrainingTandTorientation

DuringTtheTtraining,TweTwereTintroducedTtoTtheTmanagerTMr.TAkhilesh
TSoni.TThenTtheyTintroducedTusTtoTtheTotherTstaffTmembersTandTbriefe
dTusTaboutTtheTworkTandTactivitiesTthatTweTwereTrequiredTtoTdo.TThey
TexplainedTinTdetailTaboutTvariousTproductsTofTtheTcompanyTandTtheTw
orkingTmechanismTofTtheTcompany.TDuringTthatTperiod,TweTcomesTtoTk
nowThowTtoTinteractTwithTtheTcustomersTandThowTtoTawareTthemTabout
TtheTcompanyTandTprovidingTmoreTinformationTregardingTtheTmutualTfu
ndsTofTtheTcompany.

OnTJobTTraining
 WeTwereTaskedTtoTconductTsurveysTinTdifferentTpartsTofTtheTcityT
andTcreateTawarenessTregardingTtheTmutualTfundsTofTtheTcompany.
 WeTwereTgivenTaTquestionnaireTfromTtheTcompanyTandTweTwereT
requiredTtoTcollectTtheTdataTfromTtheTcustomers.T
 WeThadTtoTaskTandTconvinceTtheTpeopleTtoTinvestTinTmutualTfun
dsTinTorderTtoTbeTsecureTinTcaseTofTanyTcontingencies.
 TheTinterestedTcustomersTwereTcalledTandTaskedTtoTfillTtheTrequire
dTregistrationTformsTandTsubmitTdocumentsTforTfurtherTprocedure.
 P a g e T|T40

ChapterT6
Fieldwork
 P a g e T|T41

InTtheTfieldTwork,TweThaveTtoTconductTaTmarketTsurveyTusingTcanopyT
andTbrochuresTasTwellTasTcompaniesTvisitingTcardsTandTfillingTtheTquest
ionnaireTformTfromTtheTcustomers.TInTaTmarketTsurvey;TweThaveTtoTaw
areTtheTpublic,TattractTtheTcustomers,TprovidingTinformationTofTaTcompa
nyTtoTtheTcustomers.TWeThadTtoTaskTandTconvinceTtheTpeopleTtoTinves
tTinTmutualTfundTinTorderTtoTgetThigherTreturnTasTcomparedTtoTfixedTd
eposits.TTheTinterestedTcustomersTwereTcalledTandTaskedTtoTfillTtheTreq
uiredTregistrationTformsTandTsubmitTdocumentsTforTfurtherTprocedure.TW
eTConductedTsurveysTinTdifferentTlocationsTandTprovideTinformationTabo
utTmutualTfunds.

MARKETTSURVEY

Q1.TWhatTisTyourTOccupation?
 P a g e T|T42

17% 9%
20% Self employed
Businessman
Salaried
54%
Professional

INTERPRETATION:

AsTperTthisTgraphT9%TofTtheTrespondentsTareTself-
employed,T20%TofTtheTrespondentsTareTbusinessman,T54%TofTtheTrespon
dentsTareTsalariedTperson,TandT17%TofTtheTrespondentsTareTprofessionals
.TThisTshowsTtheTinvestmentTpatternTofTinvestorsTofTdifferentTsegment.

Q2TWhatTdoTyouTconsiderTtheTmostTimportantTparametersTwhileTinvesting?

Options PercentageTofTRespondents
Returns 26
LowerTRiskTFactor 28
CreditTRating 10
Inflation 8
Company 18
LockTinTPeriod 10
 P a g e T|T43

Q3.TWhatTisTtheTreasonTforTPreferringTMutualTFunds?

Options PercentageTofTRespondents
Returns 20
LowerTRisk 16
CreditTRating 12
Inflation 14
Company 30
LockTinTPeriod 8
 P a g e T|T44

Interpretation:
20%TofTtheTrespondentsThaveTinvestedTinTMutualTfundsTbecauseTofTgoodTretu
rns,T30%TrespondentsThaveTinvestedTinTMutualTfundsTbecauseTofTitsTreputatio
nTinTmarket.

Q4.TInTwhichTtypeTofTmutualTfundTschemesTyouThaveTinvested?

Option PercentageTofTRespondents
DebtTSchemes 12
EquityTbasedTSchemes 88
 P a g e T|T45

Interpretation:
88%TofTtheTrespondentsTsayTthatTtheyThaveTinvestedTinTEquityTbasedTscheme
sTasTtheseTschemesToffersTmoreTreturns.

Q5.TYouThaveTinvestedTforTlongTtermTorTshortTtermTinTMutualTFunds?T

Options PercentageTofTRespondents
 P a g e T|T46

LongTTerm 54
ShortTTerm 46

Interpretation:
54%TofTtheTrespondentsTsayTthatTtheyThaveTinvestedTforTlongTtermTinTMutua
lTfundTandT46%TofTtheTrespondentsTsayTthatTtheyThaveTinvestedTinTMutualTf
undsTforTshortTterm.

Q6.TWhichTtypeTofTschemesTdoTyouTpreferTtoTinvest?
 P a g e T|T47

Options PercentageTofTRespondents
CloseTEnded 30
OpenTEnded 70

Interpretation:
MostTofTtheTrespondentsTpreferTtoTinvestTinTOpenTEndedTSchemes.

Q7.THowTdoTyouTrateTMutualTFundTonTtheTbasisTofTreturns?
 P a g e T|T48

Options PercentageTofTRespondentsT
Good 40
Average 36
Poor 24

Interpretation:
MostTofTtheTrespondentsTsayTthatTMutualTfundsTareTgivingTgoodTreturns.

Q8.THowTdoTyouTrateTMutualTFundTonTtheTbasisTofTRiskTexposure?
 P a g e T|T49

Options PercentageTofTRespondentsT
LessTRisk 54
MoreTRisk 46

Interpretation:
54%TofTtheTrespondentsTsayTthatTMutualTFundThasTlessTrisk.

Q9.TAreTyouTsatisfiedTwithTMutualTFundTSchemes?

Options PercentageTofTRespondentsT
Yes 90
No 10
 P a g e T|T50

Interpretation:
MostTofTtheTrespondentsTareTsatisfiedTwithTMutualTFundTSchemes.

Q10.TAreTyouThappyTwithTservicesTofTyourTfinancialTadvisor?

Options PercentageTofTRespondentsT
Yes 80
No 20
 P a g e T|T51

Interpretation:
80%TofTtheTrespondentsTsayTthatTtheyTareThappyTwithTtheTservicesTofTtheTfi
nancialTadvisorTandT20%TareTnotTsatisfiedTwithTtheirTfinancialTadvisor.

TFINDINGS
 P a g e T|T52

● 32%TofTtheTrespondentsTwereTinTPrivateTJob,T20%TofTtheTrespondentsT
wereTinTGovt.TJobs,T26%TofTtheTrespondentsTwereTdoingTBusinessTand
T22%TofTtheTrespondentsTwereTRetiredTpersons.
● 28%TofTtheTrespondentsTseeTthatTtheTinvestmentTisTriskTfree,T26%TofTt
heTrespondentsTlookTforTreturnsTbeforeTinvesting,TandT18%TgoTforTtheT
company’sTpositionTbeforeTinvesting.
● 20%TofTtheTrespondentsThaveTinvestedTinTMutualTfundsTbecauseTofTgo
odTreturns,T30%TrespondentsThaveTinvestedTinTMutualTfundsTbecauseTof
TitsTreputationTinTmarket.
● 88%TofTtheTrespondentsTsayTthatTtheyThaveTinvestedTinTEquityTbasedTs
chemesTasTtheseTschemesToffersTmoreTreturns.
● 54%TofTtheTrespondentsTsayTthatTtheyThaveTinvestedTforTlongTtermTinT
MutualTfundTandT46%TofTtheTrespondentsTsayTthatTtheyThaveTinvestedT
inTMutualTfundsTforTshortTterm.
● MostTofTtheTrespondentsTpreferTtoTinvestTinTOpenTEndedTSchemes.
● MostTofTtheTrespondentsTsayTthatTMutualTfundsTareTgivingTgoodTreturn
s.
● 54%TofTtheTrespondentsTsayTthatTMutualTFundThasTlessTrisk.
● 62%TofTtheTrespondentsTsayTthatTPortfolioTofTMutualTFundsTisTgood,T
22%TofTtheTrespondentsThaveTratedTPortfolioTofTMutualTfundsTasTavera
ge.
● 80%TofTtheTrespondentsTsayTthatTtheyTareTsatisfiedTwithTtheTservicesTo
fTfinancialTadvisorTofTMutualTfundsTandTtheyTwantTtoTreinvestTinTMut
ualTfunds.
 P a g e T|T53

T ChapterT7
Learning’s/observations
 P a g e T|T54

InTtheTinternship,TtheTrelationshipsTmanagerTofTequationTmoneyTfirst,T
explainsTaboutTtheTshareTmarketTandThowTtheyTworkedTonTNESTTsoft
ware.

ITlearnedTaboutTtheTmutualTfunds,TitsTtypes,TfundsTschemesTandThowT
toTinteractTwithTtheTcustomer.

ITlearnedTaboutTtheTdematTaccountTandThowTtoTfillTtheTdematTaccoun
tTformTandTdeliveryTinstructionTslipT(DIS).

ITlearnedTaboutTtheTanalysisTofTtheTfactsheetTofTdifferentTmutualTfund
Tcompany,TtheTfinancialTsummaryTofTtheTclientTandTtoTdetermineTtheT
holdingsTandTpositionTofTtheTclients.

DuringTtheTmarketTsurvey,TITlearntTaboutThowTtoTconductTsurvey,Tho
wTtoTtalkTtoTtheTcustomer,TwhatTsortTofTinformationTweThaveTtoTprov
ideTthem,TwhatTallTtheTquestionTweThaveTtoTask,ThowTtoTconvinceTth
emTtoTinvestTinTmutualTfunds.T

IndividuallyTweThaveTtoTpitchTtheTcustomersTbyTcallingTafterTcomingTfr
omTtheTmarketTsurvey.TItTisTtheTresponsibilityTofTusTtoTtalkTtoTtheTcu
stomersTinTsoftTvoiceTandTtoTmaintainTaTdisciplineTasTwellTasTtoTprovi
deTtheTrightTinformationTtoTtheTcustomers.

IndividuallyTweTallTcanTsitTwithTourTmanagersTtoTknowTtheTworkingTof
Tcompany,TasTwellTasTweTcanTgetTaTknowledgeThowTweTcanTinteractT
andTconvinceTtheTcustomersTtowardsTtheTdifferentTpoliciesTofTtheTcom
pany.

WeThaveTtoTgiveTallTtheTdetailsTofTtheTsurveyTtoTtheTmanagers;TweTh
aveTtoTtellTaboutTtheTproblemsTfacedTbyTusTandTwhatTweThaveTdoneT
toTsolveTthatTproblemTandThowTweThaveTexplainedTourTcustomers.
 P a g e T|T55

ChapterT8
Contribution
 P a g e T|T56

 WeTconductTmarketTsurveyTinTdifferentTlocationTandTfilingTupTofT
questionnaireTtoTknowTtheTinvestingTbehaviorTofTpeople
.
 WeTinteractTwithTdifferentTpeopleTandTprovideTinformationTregardi
ngTmutualTfundsTandTshareTmarket.

 TWeTcalledTtheTinterestedTcustomerTandTaskedTforTtheTdocuments
TtoTproceedsTwithTprocessTofTregistration.

 WeTfillTtheTdeliveryTinstructionTslipT(DIS),TDematTformsTandTmut
ualTfundsTregistrationTforms.

 TWeTcollectTtheTchequesTfromTtheTclientTandTprovideTmoreTinfor
mation

 WeTdoneTtradingTonTNESTTsoftwareTalongTwithTmentor.

 WeTdoneTdataTentryTrelatingTtoTPWDTdirectories,TassetsTManagem
entTCompany,TfundsTofTdifferentTcompaniesTandTcategoriesTtheTfu
ndsTaccordingTtoTtheTnewTorToldTcategoriesTandTdataTentryTofTcli
entTofTmutualTfunds.T
 P a g e T|T57

T
T
TCHAPTER-9
TCONCLUSION
T
 P a g e T|T58

MutualTFundTnowTrepresentsTperhapsTmostTappropriateTinvestmentTopport
unityTforTmostTinvestor.TAsTfinancialTmarketsTbecomeTmoreTsophisticate
dTandTcomplex,TinvestorTneedsTaTfinancialTintermediaryTwhoTprovidesTt
heTrequiredTknowledgeTandTprofessionalTexpertiseTonTsuccessfulTinvestin
g.TAsTtheTinvestorTalwaysTtryTtoTmaximizeTtheTreturnTandTminimizeTth
eTrisk.

MutualTFundsTsatisfyTtheTrequirementTbyTprovidingTattractiveTreturnsTwit
hTaffordableTrisk.TTheTfundTindustryThasTalreadyTovertakenTtheTbanking
Tindustry,TmoreTfundsTbeingTunderTmutualTfundTmanagementTtheTdeposi
tedTwithTBank.

WithTtheTemergenceTofTtoughTcompetitionTinTthisTsectorTmutualTfundsTa
reTlaunchingTaTvarietyTofTschemesTwhichTcatersTtoTtheTrequirementTofTt
heTparticularTclassTofTinvestor.

RiskTtakersTforTgettingTcapitalTappreciationTshouldTinvestTinTgrowth,Teq
uityTschemes.TInvestorsTwhoTareTinTneedTofTregularTincomeTshouldTinve
stTinTincomeTplans.

TheTstockTmarketThasTbeingTrisingTforToverTfewTyearsTnow.TThisTinTtu
rnTnotTonlyTprotectedTtheTmoneyTinvestedTinTfundsTbutTalsoThelpedTgro
wTtheseTinvestment.

ThisTisTalsoTinstilledTgreaterTconfidenceTamongTfundsTinvestorsTwhoTare
TinvestingTmoreTintoTtheTmarketTthroughTmutualTfundTrouteTthanTeverT
before.

InTtheTarenaTofTequityTmarket,TitThasTbeenTobservedTthatTtheTmarketTh
asTtheToptimisticTfutureTinTtheTIndianTfinancialTmarketTalsoTthatTgreatTe
ffortsTareTneededTtoTinvokeTtheTinvestingTtrendsTamongTtheTfemaleTstrat
aTofTtheTIndianTeconomy,TasTmoreTandTmoreTfemalesTareTnowTfinancial
lyTindependentTandTthusTprovidesTaTfreshTinvestor’sTsegmentTyetTtoTbeT
mobilizedTthroughTinnovativeT&TcustomizeTfinancialTinstruments.
 P a g e T|T59

AsTfarTas,TIndianTstockTmarketTisTconcerned,TfinancialTmarketingTisTver
yTnecessaryTwhichTisTconstantlyTmonitoredTandTupgradeTtoTpre-
emptTmarketTfailures.TItTcanTbeTtermedTasTgoodTbutTitTisTnotTenoughTt
oTreduceTtheTriskTofTtheTBrokingTHouse.TBrokingTHousesTitselfThaveTt
oTtakeTactionsTforTreducingTtheTriskTbearsTbyTitselfTandTitsTcustomers.

TheTstockTmarketTisTsoTmuchTvolatileTandTunpredictableTthatTnobodyTca
nTtraceTtheTbehaviourTofTtheTmarket.TInTthisTsituationTriskTmanagement
TsystemTprovidesTeffectiveTtoolsTtoTreduceTtheTriskTofTinvestorsTandTbr
okingThouses.

TANNEXURE
 P a g e T|T60

T
QUESTIONNAIRE
NameT:T____________________________________
AddressT:T____________________________________
ContactTNo.T:T____________________________________

Q1.TWhatTisTyourTOccupation?
a.TPrivateTJobTb.TGovt.TJob
c.TBusinessTd.TRetired
Q
Q3.TWhatTdoTyouTconsiderTtheTmostTimportantTparametersTwhileTinvesting?
a.TReturnsTb.TLowerTRiskTFactor
c.TCreditTRatingTd.TInflation
e.TCompanyTf.TLockTinTPeriod
Q4.TWhatTisTtheTreasonTforTPreferringTMutualTFunds?
a.TReturnsTb.TLowerTRisk
c.TCreditTRatingTd.TInflation
e.TCompanyTf.TLockTinTPeriod
Q5.TInTwhichTtypeTofTmutualTfundTschemesTyouThaveTinvested?
a.TDebtTSchemesTb.TEquityTbasedTSchemes
Q6.TYouThaveTinvestedTforTlongTtermTorTshortTtermTinTMutualTFunds?T
a.TLongTTermTb.TShortTTerm
 P a g e T|T61

Q7.TWhichTtypeTofTschemesTdoTyouTpreferTtoTinvest?
a.TCloseTEndedTb.TOpenTEnded
Q8.THowTdoTyouTrateTMutualTFundTonTtheTbasisTofTreturns?
a.TGoodTb.TAverageTc.TPoor
Q9.THowTdoTyouTrateTMutualTFundTonTtheTbasisTofTRiskTexposure?
a.TLessTRiskTb.TMoreTRisk
Q10.THowTdoTyouTrateTMutualTFundsTonTtheTbasisTofTFundTPortfolio?
a.TGoodTb.TAverageT
P a g e T|T62