CONTENTS
Introduction of LG
Profile or History
Vision and Good
Types of LG products
Public Relation
a. Advertising
b. Promotion
Management – Quality of staff
Conclusion
Introduction
Summary
Datamonitor's LG Electronics - SWOT Analysis company profile is the essential source for top-
level company data and information. LG Electronics - SWOT Analysis examines the company's
key business structure and operations, history and products, and provides summary analysis of its
key revenue lines and strategy.
LG Electronics (LGE) is a South Korean manufacturer of electronic appliances and devices. Its
product range includes kitchen appliances, home entertainment products, communication devices
and electronic components. The company operates through 114 local subsidiaries in Europe,
Asia, North America, Central America and South America. It is headquartered in Seoul, South
Korea and employs 80,283 people as of financial year (FY) 2007. The company recorded
revenues of KRW53,426.7 billion (approximately $57.7 billion) during the FY2007, an increase
of 15.3% over FY2006. The operating profit of the company was KRW2,821.4 billion
(approximately $3 billion) during FY2007, compared with an operating profit of KRW5.1 billion
(approximately $0.01 billion) in FY2006. The net profit was KRW2,068.7 billion (approximately
$2.2 billion) in FY2007, compared with a net loss of KRW208.5 billion (approximately $0.2
billion) in FY2006.
Scope of the Report

Provides all the crucial information on LG Electronics required for business and competitor
intelligence needs
Contains a study of the major internal and external factors affecting LG Electronics in the form
of a SWOT analysis as well as a breakdown and examination of leading product revenue streams
of LG Electronics
Data is supplemented with details on LG Electronics history, key executives, business

description, locations and subsidiaries as well as a list of products and services and the latest
available statement from LG Electronics
Reasons to Purchase
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Qualify prospective partners and suppliers
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This product typically includes the following sections:
SWOT COMPANY PROFILE: LG ELECTRONICS
Key Facts: LG Electronics
Company Overview: LG Electronics
Business Description: LG Electronics
Company History: LG Electronics
Key Employees: LG Electronics
Key Employee Biographies: LG Electronics

Products & Services Listing: LG Electronics
Products & Services Analysis: LG Electronics
SWOT analysis: LG Electronics
Strengths: LG Electronics
Weaknesses: LG Electronics
Opportunities: LG Electronics
Threats: LG Electronics
Company View: LG Electronics
Top Competitors: LG Electronics
Location and Subsidiary: LG Electronics
Head Office: LG Electronics
Other Locations and Subsidiaries: LG Electronics
History of LG company
About LG Group
The LG Group is South Korea's third largest conglomerate]] that

produces electronics, mobile phones, and petrochemical products
and operates subsidiaries like LG Electronics, LG Telecom, Zenith
Electronics and LG Chem in over 80 countries. LG Group sponsors
the LG Cup Go Tournament.
LG Group founder Koo In Hwoi established Lak Hui Chemical

Industrial Corp. in 1947.[3] In 1952, Lak Hui (currently LG Chem)
became the first Korean company to enter the plastics industry. As
the company expanded its plastics business, it established GoldStar
Co., Ltd., (currently LG Electronics Inc.) in 1958.
In 1959, Goldstar produced Korea's first radio. Many consumer

electronics were sold under the brand name GoldStar, while some
other household products (not available outside South Korea) were
sold under the brand name of Lucky. The Lucky brand was famous
for its hygiene products line such as soaps and Hi-Ti laundry detergents, but most associated with its
Lucky and Perioe toothpaste.
In 1995, it was renamed "LG", the abbreviation of "Lucky
GoldStar". More recently, the company associates its tagline "Life's
Good", with the letters LG.
About LG Company
Established in 1958, LG Electronics, Inc. (LG) is a global leader

and technology innovator in consumer electronics, home
appliances and mobile communications, employing more than
82,000 people working in over 110 operations including 81
subsidiaries around the world. With 2007 global sales of USD 44
billion*, LG is comprised of four business units - Mobile
Communications, Digital Appliance, Digital Display and Digital
Media. LG is the world’s leading producer of CDMA/GSM
handsets, air conditioners, front-loading washing machines,
optical storage products, DVD players, flat panel TVs and home
Theater systems.
4. Vision
LG Electronics continues to pursue its 21st century vision of

becoming a worldwide leader in digital—ensuring customer
satisfaction through innovative products and superior
service while aiming to rank among the world’s top three
electronics, information, and telecommunications firms by
2010.
On our way, we hold tight to a philosophy of “Great

Company, Great People,” underscoring our belief that only
great people can create a great company.
LG strives for greatness in what we’ve identified as our

three core capabilities: Product Leadership, Market
Leadership, and People Leadership—each strength a key
part of realizing our growth strategies for “fast innovation”
and “fast growth”.
Type of LG products
Mobile communications
(a) CDMA Handsets,(b) GSM Handsets, (c) 3G Handsets, (d) Cellular Phones Digital appliance
a)AirConditioners,
b)Refrigerators ,
c)Microwave Ovens ,
d)Washing Machines ,
e)Vacuum Cleaners ,
f)Home Net ,
g)Compressors for Air Conditioners and Refrigerators

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CONTENTS

Vision and Good

Management – Quality of staff

Scope of the Report

Data is supplemented with details on LG Electronics history, key executives, business

Qualify prospective partners and suppliers

Obtain the most up to date company information available

Lg Electronics Inc. (Lge)

Company Financials: LG Electronics, Inc.

Premium Company Profile: LG Electronics Inc.

SWOT COMPANY PROFILE: LG ELECTRONICS

Key Facts: LG Electronics

Company Overview: LG Electronics

Business Description: LG Electronics

Company History: LG Electronics

Key Employees: LG Electronics

Key Employee Biographies: LG Electronics

Products & Services Analysis: LG Electronics

SWOT analysis: LG Electronics

Company View: LG Electronics

Top Competitors: LG Electronics

Location and Subsidiary: LG Electronics

Head Office: LG Electronics

Other Locations and Subsidiaries: LG Electronics

The LG Group is South Korea's third largest conglomerate]] that

LG Group founder Koo In Hwoi established Lak Hui Chemical

In 1959, Goldstar produced Korea's first radio. Many consumer

Established in 1958, LG Electronics, Inc. (LG) is a global leader

LG Electronics continues to pursue its 21st century vision of

On our way, we hold tight to a philosophy of “Great

LG strives for greatness in what we’ve identified as our

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