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    Project Questioner (1) Karthi

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    VI GN Esh-d King
    This document describes a study on the attraction and buying behaviour of young consumers for the Apple iPhone in South Chennai City. It contains a demographic profile section that collects information on respondents such as age, education level, income, and occupation. The main section asks respondents questions about their familiarity with Apple products, what attracts them to the brand, their satisfaction with product quality and service, and their views on Apple's pricing and reputation compared to competitors. The goal is to understand young consumers' perceptions of Apple phones and reasons for purchasing them.

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    Project Questioner (1) Karthi

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    VI GN Esh-d King
    20 views2 pages
    This document describes a study on the attraction and buying behaviour of young consumers for the Apple iPhone in South Chennai City. It contains a demographic profile section that collects information on respondents such as age, education level, income, and occupation. The main section asks respondents questions about their familiarity with Apple products, what attracts them to the brand, their satisfaction with product quality and service, and their views on Apple's pricing and reputation compared to competitors. The goal is to understand young consumers' perceptions of Apple phones and reasons for purchasing them.

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    Project Questioner (1)Karthi

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    This document describes a study on the attraction and buying behaviour of young consumers for the Apple iPhone in South Chennai City. It contains a demographic profile section that collects information on respondents such as age, education level, income, and occupation. The main section asks respondents questions about their familiarity with Apple products, what attracts them to the brand, their satisfaction with product quality and service, and their views on Apple's pricing and reputation compared to competitors. The goal is to understand young consumers' perceptions of Apple phones and reasons for purchasing them.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    20 views2 pages

    Project Questioner (1) Karthi

    Uploaded by

    VI GN Esh-d King
    This document describes a study on the attraction and buying behaviour of young consumers for the Apple iPhone in South Chennai City. It contains a demographic profile section that collects information on respondents such as age, education level, income, and occupation. The main section asks respondents questions about their familiarity with Apple products, what attracts them to the brand, their satisfaction with product quality and service, and their views on Apple's pricing and reputation compared to competitors. The goal is to understand young consumers' perceptions of Apple phones and reasons for purchasing them.

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    A STUDY ON ATTRACTION AND BUYING BEHAVIOUR OF YOUNG CONSUMER FOR

    THE APPLE IPHONE IN SOUTH CHENNAI CITY


    SECTION – A
    DEMOGRAPHIC PROFILE
    1. Name:
    2. Gender: Male / Female
    3. Age:
    o 20to25
    o 25to30
    o 30to35
    o Above 35
    4. Qualification:
    o SSLC
    o HSC
    o UG
    o PG
    o Others (professional degree)
    5. Marital status: Yes / No
    6. Occupation if any:
    7. Income:
    o Less than 25000
    o 25000-35000
    o 35000-45000
    o Above 45000
    8. Address:

    SECTION – B

    8.1 I have purchased the product of Apple iphone


    o Yes
    o No
    o N/A
    8.2 The sentence which describes Apple’s product is

    o Stand for corporate culture


    o The king of the touch technology
    o Aspirational and luxurious brand
    8.3 I am familiar with the Apple’s product through
    o Internet
    o Advertisement on Media
    o Apple store
    8.4 I am attracted with the Apple’s product, since it has,
    o Fashionable appearance design
    o Product quality
    o Brand Reputation
    8.5 I think Apple’s products are more popular than competitors because of
    o High Security
    o Corporate Reputation
    o Quality and design of product
    8.6 I will purchase more products of Apple in the future also
    o Yes
    o No
    o May be
    8.7 I am satisfied with the quality of the product
    o Yes
    o No
    o N/A
    8.8 I am satisfied with the product service
    o Yes
    o No
    o N/A
    8.9 The price of Apple’s products compared with others in the industry is,
    o Higher premium price
    o Similar premium price
    o Lower premium price
    8.10 I pay the product premium for the,
    o Product feature
    o Design innovation
    o Corporate reputation

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