15 Mindtree Brochure Digital Business Offerings

Digital business
Delivering agility
with scale
2
Mindtree’s integrated set of offerings across the fields of digital  Facilitate employee engagement through employee portals
marketing, e-commerce, content management and mobility, and real-time collaboration
offers the following benefits:  Improve partner engagement through decision support
 Enhance customer experience and engagement systems, contract life cycle management and pricing frameworks
Consumers Employees Partners

Digital marketing Information management Decision support systems
Customer experience management Employee engagement Contract life cycle management
Customer acquisition Enterprise social computing Product enlistment & pricing
Customer engagement Real time collaboration Sales & distribution management
Mindtree brings to the table deep domain capabilities and collaboration, devices and digital experience. These help our
advisory experience around digital strategy, digital consulting, customers fine tune their competitive positioning, identify areas
brand assessment, competitor analysis and digital roadmap of improvement and formulate an end-to-end digital strategy.
definition. Our comprehensive set of proprietary frameworks Mindtree’s Digital business has a large team of consultants with
helps evaluate the depth and breadth of an enterprise’s digital expertise across various domains such as digital marketing,
footprint across enterprise web, social media and mobile e-commerce, portals and mobility, working to deliver value with
platforms. Our services include digital commerce, content, agility to the customers.
Our value proposition

 Deep domain, functional and technology expertise  Execution agility of a start-up
 Strategic partnership with industry leading digital  Reusable solution patterns, industry specific frameworks,
technology product vendors diagnostic and optimization tools
 Rich expertise to engage with Fortune 500 customers and  Service offerings and technology choices to suit every
helping them in their digital transformations business need and digital transformation stage
15+ 25+ 75+ 100m+ 3,000+

Solution Fortune 500 Active Annual revenues Mindtree
accelerators customers customers in USD Minds
3
Innovation at Digital
Majority of the consumer facing enterprises struggle to develop enterprises can be accelerated significantly.
more than two consumer innovations due to the sheer effort
required to roll out such activities. Mindtree’s proprietary With this vision in mind, Mindtree has established its digital
innovation accelerator framework supports rapid innovation. It innovation laboratory, The Digital Pumpkin, a space for
has developed a wide array of solutions and accelerator collaboration, immersion and introspection in transforming our
frameworks to help customers harness their digital potential. lives through meaningful digital solutions. These solutions are
Solutions developed on this framework range from a consumer aimed at supporting and accelerating our customer innovation
engagement platform targeting brand enterprises, to retail programs in idea selection, primary research, concept detailing,
solutions using gesture-based technologies. We believe that user journey creation, business case creation, functional
with a little support, digital innovation in our customer prototypes and creation of pilotable solutions.
Idea User User Functional Pilotable

journey experience prototypes solutions
We post ideas You mockups
qualify
We estimate, You initiate

implement &
You qualify
present
Legend
size (not to scale) of
We estimate, You initiate the box indicates
implement, host the effort
You qualify
& present
We estimate, You initiate

implement, host
& present You qualify
We estimate & You initiate

implement You host & evangelize
What Mindtree Mindtree infrastructure Infrastructure & effort variable

does it invested by solution hence addressed
cost? effort T & M effort based on needs
3 4
Some of our digital solution offerings include:
Social analytic cell Distributed franchisee collaboration system

Solution that translates solution chatter to The Hub and Spoke enterprise collaboration solution,
actionable insights by different business for distributed franchisee businesses.
groups in an enterprise.
Multichannel site builder Consumer engagement and loyalty platform

Content management system that helps render Multichannel consumer engagement and loyalty
multiple variations of websites dynamically. solution for enterprises.
Next generation unified interface for consumer Market scouting solution

centric enterprises Solution for scouting different markets for prospective
An interface for enterprises aspiring to keep the customers through an ‘Inspire to Buy’ model.
focus on consumers by integrating and
aggregating complex enterprise systems.
In store flash deals solution Virtual Assistant (VA)

In the retail industry, footfall to purchase ratio for several VA is a cost effective digital innovation to address
categories like apparels, electronics and department the consumer disconnect caused by standard
stores is lower than 20%. Our in store flash deals solution digital solutions.
uses a gesture recognition technology to improve this
conversion rate with a high ROI for the retailer.
Our technology partnerships

 Microsoft gold certified partner  SAP implementation partner
 IBM premier business partner  SDL Tridion consulting and implementation partner
 Liferay partner  Sitecore business partner
 Adobe implementation partner  Kony implementation partner
 Oracle implementation partner  Netbiscuits implementation partner
5
Our success stories
Global digital brand management Implemented an agent portal Enabled one of the largest
(web, mobile and social) across solution to reduce operating industrial equipment distributors
50+ brands, 40+ countries and costs and time to market of to support more than 600,000
800+ digital properties for a insurance products for a leading SKU’s and 6,000 suppliers, on
leading CPG player. insurance major. their e-commerce platform.
Sales force automation, field Implemented marketing solutions Increased online sales for a
intelligence and optimized route for product promotions over leading car rental agency and
planning solution for a global CPG mobile channel which resulted in saved USD 7+ per reservation
player led to higher inventory increased consumer engagement on digital channels.
turnover, improved profitability for a leading credit card provider.
and increased revenues.
About Mindtree
Mindtree is a global information technology solutions company with revenues of over USD 435 million. Our 13,000 experts engineer meaningful
technology solutions to help businesses and societies flourish. Mindtree's consulting-driven approach makes us a strategic partner to over 40
Fortune 500 enterprises.
www.mindtree.com ©Mindtree Ltd 2013

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Digital business

Consumers Employees Partners

Our value proposition

15+ 25+ 75+ 100m+ 3,000+

Idea User User Functional Pilotable

We estimate, You initiate

We estimate, You initiate

We estimate & You initiate

What Mindtree Mindtree infrastructure Infrastructure & eﬀort variable

Social analytic cell Distributed franchisee collaboration system

Multichannel site builder Consumer engagement and loyalty platform

Next generation uniﬁed interface for consumer Market scouting solution

In store ﬂash deals solution Virtual Assistant (VA)

Our technology partnerships

www.mindtree.com ©Mindtree Ltd 2013

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