S2 2015 343699 Bibliography
S2 2015 343699 Bibliography
S2 2015 343699 Bibliography
Cooper, Donald R. and Pamela S. Schindler. 2014. Business Research Methods 12th
Edition. New York: McGraw-Hill.
Garuda Indonesia Cargo. 2014. Garuda Market Share Oktober 2014. Jakarta:
Strategic & Finance Garuda Indonesia Cargo.
Iacovou, C.L., Benbasat, and Dexter. 1995. “Electronic data interchange and
small organizations: Adoption and impact of technology.” MIS
Quarterly, Vol.19, No. 4: 465-485.
106
Kumar, C., Reinartz, W. 2006. Customer Relationship Management:
A Database Approach. New York: John Wiley.
Miles, B. Mathew dan Michael Huberman. 1992. Analisis Data Kualitatif Buku
Sumber Tentang Metode-metode Baru. (Tjetjep Rohendi Rohidi,
Trans). Jakarta: UI Press
Reichheld, FF. 1996. The Loyalty Effect, Boston Massachusetts: Harvard Business
School Press.
Schiffman, Leon G & L.L. Kanuk. 2008. 7th Edition. Consumer Behavior.
New Jersey: Prentice Hall, Inc.
107
Sheth, J.N. and Sisodia, R.S. 2002. “ Marketing Productivity: Issues and Analysis”.
Journal of Business Research. Vol. 55, No.5: 349-62.
Sin, Leo Y.M and Alan C.B. Tse 2005. “ CRM : Conceptualization and scale
development.” European Journal of Marketing, Vol.39, No.11/12: 1264-
1290.
Silalahi, Ulber. 2009. Metode dan Metodologi Penelitian. Bandung: Bina Budaya.
Sumber lain:
108