Haldiram Project Report

PROJECT REPORT
ON
COMPARATIVE STUDY BETWEEN HALDIRAM’S AND
BIKANERVALA
A PROJECT REPORT SUBMITTED IN THE PARTIAL FULFILLMENT

OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF
BACHELOR OF BUSINESS ADMINISTRATION
TO
GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY
BY
PRACHI SHARMA
Enroll no.: 03390201712
Under the guidance of

Ms. Amarpreet Kaur
SRI GURU TEGH BAHADUR INSTITUTE Of MANAGEMENT AND

INFORMATION TECHNOLOGY
2012-15
DECLARATION
I, Prachi Sharma, hereby declare that the project work entitled

COMPARATIVE STUDY BETWEEN HALDIRAM’S AND BIKANERVALA
submitted to GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY is a
record of an original work done by me under the guidance of Ms.
Amarpreet Kaur faculty member , Sri Guru Tegh Bahadur Institute of
Management & Technology.
...…………………………..
(Signature of the Scholar)

PRACHI SHARMA
03390201712
Place: Delhi
Date: 6th October 2013

ACKNOWLEDGEMENT
With Profound sense of gratitude & regard, I express my sincere thanks
to my guide & mentor Ms. Amarpreet Kaur for her valuable guidance &
the confidence she installed in me, that helped me in successful
completion of this Project report. Without her help, this project would
have been a distant affair. Her thorough understanding of the subject &
the professional guidance is indeed of immense help to me. I am also
thankful to the faculty members of our institute who cooperated with
me & gave me their valuable time.
...…………………………..
(Signature of the Scholar)

PRACHI SHARMA
03390201712
Place: Delhi

CERTIFICATE
This is to certify that Prachi Sharma, 03390201712 BBA student of Sri

Guru Tegh Bahadur Institute of Management & Technology has done
project work on COMPARATIVE STUDY BETWEEN HALDIRAM’S AND
BIKANERVALA under the guidance of Ms. Amarpreet Kaur.
…………………………..
Signature of Director
(Prof.) Dr. P.L. Sethi
………………………….
Signature of Project-in-Charge
Ms. Inderpreet Kaur
………………………….
Signature of guide
Ms Amarpreet Kaur
………………………….
Signature of the Scholar
PRACHI SHARMA
03390201712
Place: Delhi

Index
S. Topic Page
No.
1 Food Introduction 01
2 Company Profile
 Haldiram’s
 Bikanervala
3 Objective
4 Product Variety
5 Research Methodology
6 Data Analysis &
Interpretation
7 Finding
8 Recommendations
9 Questionnaire
10 Bibliography
Food
Food is any substance consumed to provide nutritional support for the
body. It is usually of plant or animal origin, and contains essential
nutrients such as fats, carbohydrates, proteins, vitamins and minerals.
The substance is ingested by an organism to produce energy, maintain
life and stimulate growth.
There are four types of tasting buds. They are sweets, sour, bitter and
salty. For examples:
 Sweet
Fruits (apple, banana), milk, natural sugar, grains, honey, rice.
 Sour
Fruits (orange, lemon), yogurt, berries, vinegar, tomatoes, pickled
foods.
 Bitter
Green leafy vegetables, broccoli, unsweetened chocolate, bitter
gourds beets, herbs, spices.
 Salty
Table salt, soy sauce, salted meat, fish, cheese, butter, canned
vegetables.
In India, a variety of food is present having starters, main course,

desserts, and beverages. Indian cuisine is well known for being one of
the worlds spiciest, influencing, diverse and unique. Indians differ from
one another such as religion, region, state, language and caste. Each of
these groups has their own unique cuisine.
There are some types of cuisine of India. They are:
 Desserts
Many Indian sweets or mithai, are fried foods made with sugar,
milk or condensed milk. Ingredients vary by region. Some
common Indian sweets and desserts include:
Barfi Chikki Gulab jamun Jalebi

Mysore pak Kulfi Kheer Shrikhand
Maalpuha Rasgulla Sandesh Kaju Katli
Rabri Pedha Kalaakand Chenna
 Beverages
A drink or beverages is a kind of liquid which is specifically
prepared for human consumption. There are many types for
drinks such as plain water, alcohol, non-alcoholic drinks, soft
drinks, fruit or vegetable juices and hot drinks.
The common beverages are:
Tea Lassi Faluda Coffee
Sharbat Nimbu Pain Chaas Coconut milk
Soda Soups Jal Jeera Flavored milk
 Snack
A snack is a portion of food often smaller than a regular meal,

generally eaten between meals. Snacks come in a variety of forms
including packaged and processed foods and items made from
fresh ingredients at home. The common snacks are:
Papdi chat Paneer tikka Tikki Aloo chat
Dhokla Samosa Pakoda Gol gappa
Dahi Bhalla Kachori Soya chap Fruit chat
 Main course
A main course is the featured or primary dish in a meal consisting

of several courses. The main dish is usually the heaviest dish on a
menu. The main course dishes are as follow:
Dal makkni Rajma Choley Kadi
Dosa Vada pav Idli sambhar Biryani
Paneer Dum aloo Chicken Chap
Fish Curry Keema Puri Sabzi Aloo Gobi
 Spices
In India, there is also a wide range or variety of spices which

added flavor, color, aroma, texture and body to a dish. Spices can
be added at different time of the cooking process. They are
usually dry roasted or slightly fried first to intensify them. Some
examples are given below:
Ajowain Fennel seeds Coriander Cardamoms
Cumin seeds Pepper Cinnamon Garlic
Ginger Chilies cloves Curry leaf
Fenugreek Tamarind Turmeric Mustard seed
In Indian, food is also divided according to the geographical location.

In India, there are mainly four geographically food variety is found.
They are Northern food, Southern food, Eastern Food and Western
food. In their location their culture is come and reflected.
 Northern Food
North Indian cuisine part of Indian cuisine is a term used to
refer to food found in Northern India which includes the Indian
states are Jammu & Kashmir, Punjab, Haryana, Uttarakhand,
Uttar Pradesh, Himachal Pradesh and Rajasthan.
North India cuisines are:

o Awadhi cuisine
o Bihar cuisine
o Bhojpuri cuisine
o Kumauni cuisine
o Cuisine of Kashmir
o Mughlai cuisine
o Punjabi cuisine
o Rajasthan cuisine
o Cuisine of Uttar Pradesh
 Southern Food
South Indian cuisine part of Indian cuisine is a term used to
refer to food found in Southern India which includes the Indian
states Kerala, Karnataka, Andhra Pradesh and Tamil Nadu.
South India cuisines are:

o Andhra cuisine
o Tamil cuisine
o Kerala cuisine
o Karnataka cuisine
o Hyderabad cuisine
o Udupi cuisine
o Saraswat cuisine
o Mangalorean cuisine
 Western Food
West Indian cuisine part of Indian cuisine is a term used to
refer to food found in Western India which includes the Indian
states Maharashtra, Gujarat, Goa, and Madhya Pradesh.
Western India cuisines are:
o Goan cuisine
o Gujarati cuisine
o Marathi cuisine
o Konkani cuisine
o Sindhi cuisine
o Parsi cuisine
 Eastern Food
East Indian cuisine part of Indian cuisine is a term used to refer
to food found in Eastern India which includes the Indian states
West Bengal, Assam, Arunachal Pradesh, Meghalaya, Manipur,
Nagaland, Sikkim, Tripura and Orissa.
Eastern India cuisines are:

o Bengali Cuisine
o Assamese Cuisine
o Meghalayan Cuisine
o Manipuri Cuisine
o Naga Cuisine
o Sikkimese Cuisine
o Tripuri Cuisine
o Arunachalese Cuisine
o Oriya Cuisine
Comparative study
Between
“Haldiram’s” and “Bikanervala”
VS
Haldiram’s
Don’t eat at home today; always in good taste
Company Profile
Haldiram's Food International Limited today is recognized as a Star
Export House, by the Directorate General of Foreign Trade, a
department working under the Ministry of Commerce, Government of
India.
Haldiram’s is one of India’s largest sweets and snacks manufactures,
based in Nagpur, India. It was founded in 1973 by Gangabisenji
Aggarwal, as retail sweets and namkeens shop in Bikaner, Rajasthan,
India.
Haldiram's has its roots established in 1937 in the form of a small retail
Sweet & Namkeen shop in Bikaner, Rajasthan, and a small but
significant town in the Thar Desert. Shri Shivkisan Aggarwal, the
founder of Haldiram’s always cherished the dream of building an
empire, manufacture traditional sweets/ Namkeen, leave a mark on
every occasion and get close to the heart of the common man.
This dream was realized with shifting of its base to Nagpur in 1970. For
the first time people heard of a factory that was operating to
manufacture Sweets & Namkeen. A model plant of its times was set up
at: - Haldiram's House; 880, Small Factory Area, Wardhaman Nagar,
Nagpur. In a very short span 'Haldiram' developed into a brand and
became an inseparable part of every occasion.
This was followed by a chain of retail outlets & showrooms. The

product lines were expanded to match the taste of various segments of
the society. Sweets and Namkeen were there properly presented in
more durable and commercially viable packaging. This fetched an
overwhelming response and in 1997, Haldiram's forayed into milk and
milk product industry with products such as Khoya, Ghee & Butter Milk,
the manufacture of Extruded foods such as vermicelli and 3-D Snacks.
Past
Haldiram’s began as a tiny shop in Bikaner, the land as farmed for its
savories as for its leather-faced pipe players and fierce warriors. By
1982, Haldiram’s had set up shop in Delhi and the capital had begun to
stop by and take note of the savories and sweets. It was word of mouth
that grew the business manifold over the next decade till Haldiram’s
came to stand for a food company that was synonymous with taste,
hygiene and innovation.
USA was the first market they started exporting to large Indian
population there.
Present
Today, Haldiram’s is a 4 million dollar brand that is a familiar sight on

shelves across the USA, UK and Middle East, NRIs carry back packets of
Haldiram’s along with the farewells and nostalgia.
For over 65 years now, they have been unifying the palate of India. It
has not been the simplest tasks; as India speaks different tongues and
has different taste buds. However, today, they are a name that has
become synonyms with taste and quality not only in India but in the
world over.
Future
They plan to leverage our equity in the domestic and international

market to become a food corporation with not just branded products
under their belt but also restaurants, retail chains and a wide portfolio
that includes such diverse products as milk based and noodles.
In the future, they hope to be in places such as Algeria, Jordan, Yemen,
Taiwan, Columbia, Cyprus, Ukraine, Tunisia, Egypt, Libya, Armenia,
West Indies, Sweden, Finland, and Trinidad and Tobago.
Today they exporting $600 mn products and hope to sustain a 40%
growth over the next 5 years. They have also invested considerably in
an advanced processing and packaging unit, which enables us to marry
tradition with technology.
Mission & Visions
 Mission
They strive to be global leaders and providers of world class
authentic and premium Indian food & food & snacks. Haldirams is
committed to supplying its customers with the finest, high-quality
products and thereby nourishing the experience of everyone they
serve.
 Vision
Haldiram becoming a leading food corporation with diverse range
of food and snacks products. They would endlessly work towards
creating a brand means taste and hygiene. Along with being the
premier food company they also look forward to be the best in
terms of consumer value and customer service.
Growth
They are going at a rate of 40% in the
international market and are confident of
maintaining the pace for the next 5 years. To keep
up with incessant demand they have increased
their production capacities considerably.
Presently they have 4 plants in and around Delhi
that produce 50 tons of namkeens, 20 tons of
chips and other fun food and 5 tons of tinned sweets and soan papdi on
a daily basis. Two more production units are coming up which will not
only increase capacity but also makes it possible for them to introduce
new product lines.
When they started exporting in the year 2001, their figures stood at $
1.7 mn. Today they export products to the tune of $ 6.00 mn and hope
to sustain a 40% growth over the next 5 years. This is why they have
increased their production capacity to keep pace. Today, they have four
state of the art plants that can churn out 50 tons of quality traditional
namkeens, 20 tons of non-traditional branded products and 5 tons of
sweets in a day.
Quality
There is a strong emphasis on international standards of manufacturing
and quality control. There product taste like they have arrived fresh out
of granny’s kitchen with hygiene. They are the perfect combinations of
vintage India as well as modern India.
They have regular laboratory check to ensure that the quality checks at
every level from law material to finished products. They have emphasis
on waste management, water and energy conservation.
Awards and Achievement

Haldiram’s is an ISO 9002 and HACCP recognized company with several
awards under our belt.
 INTERNATIONAL AWARD FOR FOOD & BEVERAGES awarded by
Trade Leaders Club in Barcelona, Spain in 1994.
 KASHALKAR MEMORIAL AWARDS presented by All India Food
Preservers Association in 1996 at its Golden Jubilee Celebration
for manufacturing the best quality food products.
 BRAND EQUITY AWARD 1998 was awarded by Progress Harmony
Developed Chamber of Commerce & Industry in recognition of
creating a successful Indian Brand.
 APEDA EXPORT AWARD 2001- 2002 was awarded by Agriculture
& Processed Food Product Exports Development Authority for
outstanding contribution to the promotion of Agriculture &
Processed Food Products during the year 2001-2002.
 International Food award from TROFEO International
Alimentation of Barcelona, Spain (1999).
 Shri Shiv kishanji Aggarwal, Chairman of Haldiram's Group has
also received a regional award, titled "VIDARBHA GAURAV
PURASKAR".
Restaurants
Haldiram run over 20 restaurants in Delhi and NCR region serving over
100,000 people every day. The open snack menu of Haldiram is an
elaborate selection of exotic and ethic Indian delicacies served fresh
and a perfect excuse for a housewife to escape routine cooking.
The company established restaurants in Delhi. The restaurant devised
an innovative strategy to increase its business. It facilitated people who
were traveling by train through station to order food from places where
stockiest of Halidrams unit were located.
The company established restaurants in Delhi. The restaurant devised
an innovative strategy to increase its business. It facilitated people who
were traveling by train through station to order food from places where
stockiest of Halidrams unit were located.
Haldiram’s restaurants in Delhi also used innovative ways to attract
customers. The restaurant located at Mathura road had special play
area for children. To cater to NRI’s and foreign tourists, who hesitated
to consume snack foods sold by the roadside vendors since it was not
prepared in a hygienic manner, the Haldiram’s restaurant located in
South Delhi used specially purified water to make snack foods including
Pani Puri and chat papri. These promotional strategies helped
Haldiram’s to compete effectively with local restaurant chains such as
Nathus, Bikanervala and Aggarwal and with western fast food chains
such as McDonald’s and Pizza Hut.
Products
 Frozen Foods
 Namkeens
 Sweets
 Cookies
 Sherbets
 Minute Khana(Microwaveable Food)
 Papads
 Pani Puri
 Bell Puri
 Chips
 Royal Temptations
 Gujarati Snacks
 South-Indian Snacks
 Nimbu Masala
Haldiram’s Brand
 Haldirams
 Minute Khana
 Southern Delights
 Tactic
 Boletus
 Whoopi’s
 Baked Bites
Competitors
The major’s competitions of Haldiram’s are Bikanervala, Frito Lays,
MTR, and Unorganized Sector. The main competitor of Haldiram is
Bikano (Bikanervala brand). There are three level of competition for
Haldiram’s i.e. Brand, Industry and Form.
Levels of competition
Brand Bikano, Frito Lays, MTR, Lehar

Industry Differentiated oligopoly
Form Samosa, Kachori, Burgers, Pizzas, Bakery Items Etc.
Brand Competition
Brand competition includes other companies offering similar products
and services to the same customers at similar prices. Companies like
Bikano, Frito lays, Lehar are selling namkeens along the same line as
Haldiram’s, are considered as brand competition.
Industry Competition
The namkeens industry is essentially made up of a few players
producing the same product partially differential along the lines of
quality, packaging and services. This means that the namkeens follow
the pattern of “differential oligopoly”.
Form Competition
Form competition means that competitors who produce item that
supply the same service. In case of Haldiram’s, it faces stiff competition
from samosa, kachoris etc and other like pizzas, burgers, bakery items
as people tend to substitute namkeens very easily with these products.
Globalization
Haldirams is India’s oldest and most trusted FMCG brand in business of
exotic and ethnic Indian food. Haldirams headquartered in New Delhi is
world's biggest Indian Food Company with specialty delicacies being
sold and served in over the world.
Haldiram's enviable legacy of quality snack food is India's pride and

Global interest of priority. Producing 100% Vegetarian Food, Haldirams
core brand priority is to promote 'Vegetarianism' globally.
The International Taste

In its mission to make available Sweets, Salted Snacks, Savories and
Pappadam globally through well established marketing networks,
Haldiram's developed a new range of products under the brand name
"MO'PLEEZ" covering Vermicelli, Macaroni and 3-D Pellets
manufactured on state-of-the-art Italian Machinery. Presently, we
export products to Canada, Australia, New Zealand, Italy, Sri Lanka,
United States of America, Malaysia, Poland, Singapore, Hong Kong,
Qatar, Mauritius, South Korea, South Africa, United Kingdom, Saudi
Arabia, United Arab Emirates and many more developed countries.
International Memberships
 Snack Food Association (SFA), Virginia, USA
 European Snack Association (ESA), London, UK
 International Association Of Amusement Park Attractions,
Alexandria, USA
Director and members

Haldirams is a family run enterprise ever since. Haldirams is a company
full of strong, talented individuals starting with the company
leadership. Get to know the inspiring people helping lead Haldirams on
its performance-led journey. The company is steered largely by its two
directors:
 Mr. Manohar Lal Aggarwal

Chairman & Managing Director
Haldirams Group of Companies
manoharlal@haldiram.com
 Mr. Madhu Sudhan Aggarwal
Chairman & Managing Director
Haldirams Group of Companies
madhusudhan@haldiram.com
Corporate Office
Haldiram Group of Companies
B1/H3, Mohan Cooperative Industrial Estates
Main Mathura Road New Delhi 110044
Phone: +91-11-28898010, 28898011, 4524100
Email: enquiry@haldiram.com
Haldiram’s gift pack
SWOT Analysis
Strength Weakness
Strong brand name Less advertising
Variety of products Outlets are limited
Haldirams
Threats Opportunty
Increased Expand the hotel
competition business
Changing taste of Increase the number
people of outlets
Bikanervala
Sab Khaate Hain
Company Profile
Bikanervala is one India’s most prominent families in the business of
traditional hospitality products like sweets and namkeens.
Bikanervala Foods Pvt. Ltd. is an ISO 9001:2000, HACCP and SQF 2000
certified company with a chain of 88 outlets in India and aboard,
serving vegetarian North Indian, South Indian, Continental, Chinese
cuisine and Fast Food along with a vast variety of traditional Indian
sweets and snacks.
Bikanervala was started in 1950, when a large family of traditional

halwais from the famous city of Bikaner decided to explore business
opportunities beyond Rajasthan. They migrated to Delhi and brought
with them a treasure of traditional recipes perfected by their
forefathers. Bikanervala is running outlets at Delhi and NCR, Agra,
Lucknow, Meerut, Allahabad, Ahmadabad, Hyderabad and Jalandhar.
Currently, it has 18 company-owned and 20 franchise outlets. The total
business generated from franchising stands at 50 per cent.
The USP of Bikanervala is committed to hygiene and standardized

quality. It has achieved the unique distinction of becoming the first
Indian company in its category to have been granted ISO-9001:2008
certificate.
Concept/Brands
Bikanervala has three brands or concepts of food. They are as
following:
 Bikanervala
The traditional Indian sweet shop cum
restaurant, here you can find the
pleasure & warmth of traditional Indian
sweets, namkeens, chat & snacks and
100% pure Vegetarian multi cuisine restaurant which is served &
delivered with passion and celebration.
Bikanervala concept always has been to innovate and yet
maintain the original flavor of traditional Indian food with primary
focus on quality, hygiene and affordability. Customer satisfaction
is on top at Bikanervala. Bikanervala showrooms are located in
India, Nepal, and UAE & New Zealand.
 Bikano
Bikano is our international brand of packaged
sweets, namkeens, papad and sherbets
manufactured according to the world
standards of hygiene and quality.
Its packaged products have always been big attractions of
customers in both India and abroad. Its food products like
namkeens, cookies and syrups have made it the most preferred in
between meal snack all over the world.
It’s concept of constant innovation through the use of modern
technology for packaging retains its original flavor for maximum
time period.
It’s vast variety of product are available in Bikanervala and Bikano
Chat Café outlets and also in super markets in India and Aboard.
 Bikano Chat Café
Bikano Chat Café is a new age concept of
Bikanervala aimed at establishing a strong
network in the corporate and the retail
segment.
It is a chain fast food restaurants and Tuck Shops serving
traditional Indian Chat, Combo Meals, Burger, Pizza and Snacks in
a modern hygienic environment.
Their main focus has been to provide packaged traditional foods
at an affordable price to their customer groups are located in
corporate houses, mall, and exhibition stalls etc.
Their innovative menu and state-of-the-art manufacturing and
delivery systems ensures original flavor from kitchen to customer.
History
Tradition taste that goes back several generations, recipes that have
been handed down as precious family treasures from one generation to
another, a definitive will to bring good taste to a larger audience and an
almost missionary zeal to create an everlasting imprint.
Fifty years ago, two brave sweet makers made the journey from their
home town Bikaner to India’s bustling capital city. They brought with
them secrets of sweets making as their capital and an enthusiasm to
present a very different culinary experience to the people who till now
were exposed to very different kind of savories.
They started small with a shop in Old Delhi’s Moti Bazaar. Soon, their
unique taste of the ‘Bhujiya’ and ‘Moong Ki Dal ka Halwa’ found many
discerning patrons. Their reputation spread like the lavish aroma of
their credible creations and slowly but surely Bikanervala grew into a
name easily recalled and referred for every celebrations or even a small
snack.
The main ingredient of their success was the untiring work ethic and
unwavering commitment to quality that the family blended so well with
their traditional forte. In its own little way, Bikanervala has contributed
to the history of Delhi. Around thirty two years ago, the introduced the
city to its first, incredible taste of Kaju katli – a sweet that is almost for
every celebration now.
From Bikaner to the hearts and minds of people across India and the
world, it has been a heartwarming journey for Bikanervala. A sweet
aroma of success that will envelope many more in its fold in upcoming
time.
Quality and Motive

At Bikanervala, our basic motive is to offer best services and quality to
satisfy our customers throughout the globe. Quality is our passion and
this spirit has transformed the traditional Indian sweet-maker into a
full-fledged processing food industry.
Vision
Our vision is to promote India and Indian heritage, culture and cuisine
worldwide. We are focusing on customizing Indian food for the Global
Market. Good taste takes time to develop.
Exclusive recipes go through subtle evolution to become timeless

classics. Tradition melds into modernity while still keeping its character
intact. Bikanervala is the true essence of the coming together of a
grand heritage with innovative energy.
It has taken over half a century of focused growth and driven purpose
to transform Bikanervala from a traditional sweets and snacks maker to
a brand universally recognized as a symbol of great quality and
exceptional taste.
Today, the 35 Bikanervala outlets spread across India are beacons of a

fresh approach to eating out that combines the best of centuries old
recipes with modern technology.
Bikanervala outlets can be found in Delhi, UP, Haryana, Gujarat, &

Andhra Pradesh, Abroad. They have already spread the good cheer and
taste and ambassadorship to Nepal, UAE, New Zealand and Singapore.
Business model
Hygiene, purity of ingredients, totally vegetarian products is the core
tenets by which the organization operates. Bikanervala has efficiently
married the art of traditional cooking with the science of modern retail
to create a fast food delivery model that reflects contemporary
expectations.
The group is growing at a fast clip with a turnover of $100 million. It is
intent on diversifying and creating new delivery formats. Its packaged
products brand Bikano is established as a preferred choice in sweets,
savories, meals and snacks.
Today, Bikanervala commitment to quality and professionalism has

found global recognition. Pepsi has partnered with the organization for
its Indian namkeens product line. The organization is now scaling to
create a global footprint and deliver the same great experience, quality
of product and traditional panache to a world-wide audience.
The group has pioneered 100 small chat café outlets in Delhi NCR by
brand Bikano Chat Café. In addition, the group has opened two fine
dining restaurants in Hyderabad & Noida and a hotel in Hyderabad.
They are focused on achieving its vision through hard work,
commitment and a focus on making customer satisfied through food
that is healthy and surprisingly tasty.
Growth and expansion

During 2009-2010, Bikanervala has opened outlets in cities like
Hyderabad and Ahmadabad. The company plans expands in tier II and
III cities via franchising in the 2013. Among international projects, the
company is running outlets in Dubai, Kathmandu, New Zealand and
London and plans to expand further in the countries.
Bikanervala is planning to invest Rs 250 crore over three years to open

more restaurants and increase production capacity. Under the plan, the
company will invest up to Rs 150 crore in adding 60 new restaurants
across the country. It will add 10-12 new restaurants every year. The
company already has 40 restaurants in India, spread across north India,
and Ahmadabad and Hyderabad.
The rest, Rs 100 crore, will be utilized in ramping up production

capacity at a plant in Haryana. It will also set up a new plant that is
expected to come up in Greater Noida.
Competitors
The major’s competitions of Bikanervala are same as Haldiram’s. They
are Haldiram’s, Frito Lays, MTR, and Unorganized Sector. The main
competitor of Bikanervala is Haldiram’s mainly with the brand
“BIKANO”.
These companies offering similar products and services to the same

customers at the similar or same price. The namkeens industry is
essentially made up of a few players producing the same product
partially differential along the lines of quality, packaging and services.
Globalization
Today, Bikanervala commitment to quality and professionalism has
found global recognition. The organization is now scaling to create a
global footprint and deliver the same great experience, quality of
product and traditional panache to a world-wide audience. The
company is running outlets in Dubai, Kathmandu, New Zealand and
London.
They have already spread the good cheer and taste and
ambassadorship to Nepal, UAE, New Zealand and Singapore.
The countries having Bikanervala outlets are Canada, USA, United
Kingdom, Germany, China, Middle East Europe, Sri Lanka, Singapore,
Thailand, Malaysia, Australia and New Zealand.
There are two maps showing distribution of Bikanervala in world and in

national territory.
Products
 Chats and Snacks
 Mini Meals and Combo
 Curries and Breads
 South Indian
 Chinese
 Pizza and Sandwiches
 Shakes and Kulfis
 Desserts
 Sweets
 Namkeens
 Syrups
 Bakery
Directors and Members
 Mr. Manish Aggarwal
Director
Bikanervala Foods Pvt. Ltd
 Mr. Shyam Sunder Aggarwal
Managing Director
Bikanervala Foods Pvt. Ltd
Certifications
Today the BIKANO product quality is recognized the world over.
Bikanervala Foods Pvt. Ltd. is a UL Registered Firm and has been
awarded ISO 9001:2008, HACCP & SQF 2000 CM.
Corporate Office
Bikanervala Foods Private Limited
A-28, Lawrence Road Industrial Area, New Delhi - 110035 (India)
Phone: +91-11-47006700 (30 Lines), 27151607, 27151612,
27151614 and 27105958
Fax: +91-11-27196893
Bikanervala Gift Pack
SWOT Analysis
Weakness
Strength
Limited outlets
Strong brand name
Strong competition
Strong distribution
from unorganised
network
sector
Bikanervala
Threats Opportunty
Health Increase its outlets
consciousness Launch products for
amongst people health conscious
Increase in cost of people
raw materials
Difference between Haldiram and Bikanervala
Haldiram Bikanervala
1. Haldiram’s has 18 outlets in 1. Bikanervala has 13 outlets in
Delhi and NCR. Delhi and NCR.
2. Haldiram’s has larger 2. Bikanervala has less market
market share than the holding than the Haldiram.
Bikanervala. 3. Bikanervala has less product
3. Haldiram’s has very wide range.
product range. 4. Bikanervala prices are
4. Haldiram’s is quite affordable as compare to
expensive and not afford by Haldiram.
all. 5. Bikanervala is an also an
5. Haldiram’s is a big exporter exporter but comes after
of namkeens to outside the the Haldiram.
India. 6. Bikanervala is spending on
6. Haldiram’s is not spending advertisement and
advertisement and promotion.
promotion. 7. Bikanervala has good
7. Haldiram has less holding on holding on gifts packs as
gifts packs as compare to compare to Haldiram.
Bikanervala.
CONCEPTUAL DISCUSSION /OBJECTIVE
Comparative study of two companies means compare data of company
of on basis of particular parameters like position of the companies in
the market, products variety, consumer behavior, strength weakness,
opportunities, threats, competitors of the company’s market share,
marketing strategies and so on.
In this project, the two famous companies HALDIRAM’S and

BIKANERVALA are compared to each other. Both are dealing in sweets
and namkeens or almost similar products and have same market. They
have many outlets, showrooms or restaurants in Delhi, NCR and
aboard. They also are their major competitors.
This comparative study is done to analyze the following:
 Market share of the two companies

 To know the SWOT Analysis
 Product variety of companies
 Taste and preference of consumer
 Product knowledge of the consumer
 Consumption habit of consumer
 Competitors of the company
 People preference in terms of price, cleanliness, hygiene,
ambience etc.
PRODUCT VARIETY
Haldiram’s Product
 Frozen Foods
 Namkeens
 Sweets
 Cookies
 Sherbets
 Minute Khana(Microwaveable Food)
 Papads
 Pani Puri
 Bell Puri
 Chips
 Gujarati Snacks
 South-Indian Snacks
Bikanervala Product
 Chats and Snacks

 Mini Meals and Combo
 Curries and Breads
 South Indian
 Chinese
 Shakes and Kulfis
 Desserts
 Sweets
 Namkeens
 Syrups
 Bakery
RESEARCH METHODOLOGY
Research methodology is the process used to collect information and
data for the data of making business decisions. The methodology may
include publication research, interviews, surveys and other research
techniques and could include both present and historical information. It
is systematic analysis of the methods applied to a field of study.
Research Objective
The main objective of the comparative study between Haldiram and

Bikanervala is to compare and understand the competitive market
between them on various factors like taste, product variety, product
quality, cleanliness, price, availability, ambience (environment),
advertising & promotion and services and also which is more preferable
by consumers for namkeens, sweets and snacks.
Data source
For this research study primary data as well as secondary data is

collected.
 Primary Data
Primary data is the first hand collected data by means of surveys,
observations or experimentations. In it, primary data is collected
is collected from the customer through questionnaire.
 Secondary Data
Secondary data is the data collected by other and used by some
else for different purpose of work. In it, secondary data is
collected from websites.
Questionnaire Design
A questionnaire is a series of questions asked to the customers to

obtain the information about the same topic.
The questionnaire is a closed ended questionnaire includes questions

that limit respondents with a list of answer choice from which they
must choose to best answer given in the form of MCQ. It is related to
the Haldiram and Bikanervala companies in order to find out which
company is more preferable by the customer in different different
aspects.
Sample Design
Area - Delhi
Time taken - 25 days
Sampling technique - questionnaire
Sample size - 100 peoples

DATA ANALYSIS & INTERPRETATION
1. Are you aware of Haldiram and Bikanervala food chain?
Yes No
120
100
80
60
40
20
0
YES NO
Interpretation:-
According to survey conducted it has been found that the out of 100
people everybody each and every person is aware of Haldiram’s and
Bikanervala food chain. Everyone is aware of such food chain and its
food products as shown in the above graph.
2. How often do you eat out?
Daily Once or more in a week
Once or more in a month occasionally
70
60
50
40
30
20
10
0
DAILY ONCE OR MORE IN ONCE OR MORE IN OCCASIONALLY
A WEEK A MONTH
Interpretation:-
According to the survey conducted it has been found that the out of
100 peoples 4 are eating out daily, 20 eat once or more in a week, 16
eat once or more in a month and 60 people eat occasionally.
It shows that the more than 60% people eat out occasionally and rest of
the 40% people eat daily, weekly or monthly as shown in the above
graph.
3. On which occasion do you eat out?
Birthday or any celebration Try something new
Hang out with friends Combinations
60
50
40
30
20
10
0
BIRTHDAY OR ANY TRY SOMETHING HANG OUT WITH COMBINATIONS
CELEBRATION NEW FRIENDS (>1)
Interpretation:-
100 peoples, 10 are eating out on the occasion of birthday, 11 are going
out to trying something new, 24 are hang out with their friends and rest
of people eat out in combinations i.e. more than 1 occasions i.e.
birthday plus hang out with friends as shown in the above graph.
4. Which one do you prefer for sweets?
60
50
40
30
20
10
0
Interpretation:-
According to the survey conducted it has been found that the majority
of people i.e. 57% refer Haldiram’s for the sweets and rests of the
people i.e. 43% refer Bikanervala for the sweets as shown in the above
graph.
5. Which one do you prefer for Indian snacks and fast food?
70
60
50
40
30
20
10
0
HALDIRAM BIKANERVALA
Interpretation:-
100 peoples, 65 people choose Haldiram for Indian snacks and fast food
and 35 people choose Bikanervala for the same as shown in the above
graph.
6. Which one do you prefer for Namkeen?
80
70
60
50
40
30
20
10
0
Interpretation:-
100 peoples, 73 people choose Haldiram for namkeens and 27 people
choose Bikanervala for the same as shown in the above graph.
7. Whose product quality do you find better?
80
70
60
50
40
30
20
10
0
Interpretation:-
100 peoples, 76 people choose Haldiram for product quality and 24
people choose Bikanervala for the same as shown in the above graph.
8. Whose product range is wider?
80
70
60
50
40
30
20
10
0
Interpretation:-
100 peoples, 70 people choose Haldiram for wider product range and
30 people choose Bikanervala for the same as shown in the above
graph.
9. Whose price range is more affordable?
70
60
50
40
30
20
10
0
Interpretation:-
100 peoples, 40 people opt Haldiram in case of affordability and 60
people opt Bikanervala for the same as shown in the above graph.
10. Whose taste you like more?
90
80
70
60
50
40
30
20
10
0
Interpretation:-
100 peoples, 80 people choose Haldiram for taste preference and 20
people choose Bikanervala for the same as shown in the above graph.
11. In your opinion which one is clean and hygienic?
Both
60
50
40
30
20
10
0
HALDIRAM BIKANERVALA BOTH
Interpretation:-
100 peoples, 50% people feel both Haldiram and Bikanervala are clean
and hygienic. Rest of 50 people, 25 feels Haldiram and rest 25 feel
Bikanervala is clean and hygienic as shown in the above graph.
12. Whose ambience you like more?
80
70
60
50
40
30
20
10
0
Interpretation:-
100 peoples, 74 people like Haldiram’s ambience and rest 26 people
like Bikanervala’s ambience as shown in the above graph.
13. Whose location and availability suits you more?
60
50
40
30
20
10
0
Interpretation:-
100 peoples, equality is seen i.e. 50-50 people having Haldiram’s as well
as Bikanervala nearby outlets as shown in the above graph.
14. Which one scores more in advertising and promotion?
70
60
50
40
30
20
10
0
Interpretation:-
100 peoples, 65 peoples thinks that Bikanervala scores more in
advertising and promotions as compare to Haldiram as shown in the
above graph.
15. Whose services do you like more?
70
60
50
40
30
20
10
0
Interpretation:-
100 peoples, 65 people like Haldiram’s service and rest 35 people like
Bikanervala’s services as shown in the above graph.
16. Who is best in your view?
90
80
70
60
50
40
30
20
10
0
Interpretation:-
100 peoples, 80 people choose Haldiram’s as the BEST and rest 20
people choose Bikanervala as the BEST as shown in the above graph.
FINDING
 According to survey conducted it has been found that the out of
100 people everybody each and every person is aware of
Haldiram’s and Bikanervala food chain. Everyone is aware of
such food chain and its food products as shown in the graph.
 According to the survey conducted it has been found that the
out of 100 peoples, 65 people like Haldiram’s service and rest 35
people like Bikanervala’s services as shown in the graph.
Services includes like seating arrangement, self service etc.
out of 100 peoples, 10 are eating out on the occasion of
birthday, 11 are going out to trying something new, 24 are hang
out with their friends and rest of people eat out in combinations
i.e. more than 1 occasions i.e. birthday plus hang out with
friends as shown in the graph.
majority of people i.e. 57% refer Haldiram’s for the sweets and
rests of the people i.e. 43% refer Bikanervala for the sweets as
shown in the graph.
out of 100 peoples, 65 people choose Haldiram for Indian snacks
and fast food and 35 people choose Bikanervala for the same as
shown in the graph.
out of 100 peoples, 73 people choose Haldiram for namkeens
and 27 people choose Bikanervala for the same as shown in the
graph.
out of 100 peoples, 76 people choose Haldiram for product
quality and 24 people choose Bikanervala for the same as shown
in the graph.
out of 100 peoples, 70 people choose Haldiram for wider
product range and 30 people choose Bikanervala for the same as
shown in the graph. This shows that Haldiram’s has wider range
than the Bikanervala range.
out of 100 peoples, 40 people opt Haldiram in case of
affordability and 60 people opt Bikanervala for the same as
shown in the above graph. This says that whether the
Bikanervala is not famous as Haldiram but it is afforded by
everyone.
out of 100 peoples, 80 people choose Haldiram for taste
preference and 20 people choose Bikanervala for the same as
shown in the graph.
out of 100 peoples, 50% people feel both Haldiram and
Bikanervala are clean and hygienic. Rest of 50 people, 25 feels
Haldiram and rest 25 feel Bikanervala is clean and hygienic as
shown in the graph.
out of 100 peoples, 80 people choose Haldiram’s as the BEST and
rest 20 people choose Bikanervala as the BEST as shown in the
graph.
out of 100 peoples, 74 people like Haldiram’s ambience and rest
26 people like Bikanervala’s ambience as shown in the graph.
People feel good in Haldiram’s outlets as compare to Bikanervala
outlets.
out of 100 peoples, equality is seen i.e. 50-50 people having
Haldiram’s as well as Bikanervala nearby outlets as shown in the
graph. It shows that they captured the market fully.
out of 100 peoples, 65 peoples thinks that Bikanervala scores
more in advertising and promotions as compare to Haldiram as
shown in the above graph.
out of 100 peoples 4 are eating out daily, 20 eat once or more in
a week, 16 eat once or more in a month and 60 people eat
occasionally. It shows that the more than 60% people eat out
occasionally and rest of the 40% people eat daily, weekly or
monthly as shown in the graph.
RECOMMENDATIONS
In this research, it has found that as compared to Bikanervala,
Haldiram’s has a strong brand image in front of its customers and
people like their sweets and food over Bikanervala but there is very
close competition between the two companies i.e. Haldiram’s and
Bikanervala. The Haldiram’s is ahead of Bikanervala by just few steps
away. So, if Bikanervala works towards improving its brand image and
product quality it can easily capture Haldiram’s customers.
Haldiram’s should take steps to maintain its position in the market-
 Haldiram’s should continue to maintain its quality standards as

people like them for their high quality products.
 Haldiram’s should keep its prices according to their customer’s
affordability.
 It should introduce new products from time to time so that their
product ranges get wider than its competitors.
 Haldiram’s management should a strong emphasis on its
cleanliness and regularly checks out that the hygiene is
maintained or not.
 Haldiram’s should open its more outlets in Delhi so that people
could reach easily and their customers will increase.
 Haldiram’s should also focus on advertising and promotions so
that the target market gets know about its offers etc.
Bikanervala should take steps to captured the market-
 Bikanervala should increase its product quality as compare to the

Halidram.
 Bikanervala should introduce more products i.e. increase its
product line.
 Bikanervala should open its outlets in Delhi so that people easily
reached to the outlets.
 Bikanervala should maintain its affordable price range for all kind
of customer.
QUESTIONAIRE
Personal Details:-
Name ……………………..
Gender ……………………..
Profession ……………………..
Telephone no …………………….
Note: Please tick mark () in the box
1. Are you aware of Haldiram and Bikanervala food chain?

Yes No
2. How often do you eat out?
Daily Once or more in a week
Once or more in a month occasionally
3. On which occasion do you eat out?
Birthday or any celebration Try something new
Hang out with friends Combinations
4. Which one do you prefer for sweets?
5. Which one do you prefer for Indian snacks and fast food?
6. Which one do you prefer for Namkeen?
7. Whose product quality do you find better?
8. Whose product range is wider?
9. Whose price range is more affordable?
10. Whose taste you like more?
11. In your opinion which one is clean and hygienic?
Both
12. Whose ambience you like more?
13. Whose location and availability suits you more?
14. Which one scores more in advertising and promotion?
15. Whose services do you like more?
16. Who is best in your view?
BIBLIOGRAPHY
Websites
 www.google.com
 www.haldiram.com
 www.haldirams.com
 www.haldiram.in
 www.bikanervala.com
 www.bikanerval.ae
 www.wikipedia.com
 www.encyclopedia.com

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PROJECT REPORT

A PROJECT REPORT SUBMITTED IN THE PARTIAL FULFILLMENT

Under the guidance of

SRI GURU TEGH BAHADUR INSTITUTE Of MANAGEMENT AND

I, Prachi Sharma, hereby declare that the project work entitled

(Signature of the Scholar)

Date: 6th October 2013

(Signature of the Scholar)

Date: 6th October 2013

This is to certify that Prachi Sharma, 03390201712 BBA student of Sri

Date: 6th October 2013

In India, a variety of food is present having starters, main course,

Barfi Chikki Gulab jamun Jalebi

A snack is a portion of food often smaller than a regular meal,

A main course is the featured or primary dish in a meal consisting

In India, there is also a wide range or variety of spices which

In Indian, food is also divided according to the geographical location.

North India cuisines are:

South India cuisines are:

Eastern India cuisines are:

This was followed by a chain of retail outlets & showrooms. The

Today, Haldiram’s is a 4 million dollar brand that is a familiar sight on

They plan to leverage our equity in the domestic and international

Awards and Achievement

Brand Bikano, Frito Lays, MTR, Lehar

Haldiram's enviable legacy of quality snack food is India's pride and

The International Taste

Director and members

 Mr. Manohar Lal Aggarwal

B1/H3, Mohan Cooperative Industrial Estates

Main Mathura Road New Delhi 110044

Phone: +91-11-28898010, 28898011, 4524100

Bikanervala was started in 1950, when a large family of traditional

The USP of Bikanervala is committed to hygiene and standardized

Quality and Motive

Exclusive recipes go through subtle evolution to become timeless

Today, the 35 Bikanervala outlets spread across India are beacons of a

Bikanervala outlets can be found in Delhi, UP, Haryana, Gujarat, &

Today, Bikanervala commitment to quality and professionalism has

Growth and expansion

Bikanervala is planning to invest Rs 250 crore over three years to open

The rest, Rs 100 crore, will be utilized in ramping up production

These companies offering similar products and services to the same

There are two maps showing distribution of Bikanervala in world and in

A-28, Lawrence Road Industrial Area, New Delhi - 110035 (India)

Phone: +91-11-47006700 (30 Lines), 27151607, 27151612,

27151614 and 27105958

In this project, the two famous companies HALDIRAM’S and

This comparative study is done to analyze the following:

 Market share of the two companies

 Chats and Snacks

The main objective of the comparative study between Haldiram and

For this research study primary data as well as secondary data is

A questionnaire is a series of questions asked to the customers to

The questionnaire is a closed ended questionnaire includes questions

Time taken - 25 days

Sampling technique - questionnaire

Sample size - 100 peoples

Haldiram’s should take steps to maintain its position in the market-