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    TOWS - Analysis Caterpillar

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    James Warnick
    Caterpillar conducted a TOWS analysis to evaluate its internal strengths and weaknesses and external opportunities and threats. The analysis found that Caterpillar has brand name strength but low rates of innovation. It sees opportunities in company growth and increasing revenue but faces threats from aggressive competition and rapid technology advancements. Caterpillar could leverage its brand name to increase growth globally and develop new products to keep up with changing technologies. However, it needs to improve innovation and establish connections in emerging markets to better utilize opportunities and overcome weaknesses in facing external threats.

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    TOWS - Analysis Caterpillar

    Uploaded by

    James Warnick
    160 views1 page
    Caterpillar conducted a TOWS analysis to evaluate its internal strengths and weaknesses and external opportunities and threats. The analysis found that Caterpillar has brand name strength but low rates of innovation. It sees opportunities in company growth and increasing revenue but faces threats from aggressive competition and rapid technology advancements. Caterpillar could leverage its brand name to increase growth globally and develop new products to keep up with changing technologies. However, it needs to improve innovation and establish connections in emerging markets to better utilize opportunities and overcome weaknesses in facing external threats.

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    Caterpillar conducted a TOWS analysis to evaluate its internal strengths and weaknesses and external opportunities and threats. The analysis found that Caterpillar has brand name strength but low rates of innovation. It sees opportunities in company growth and increasing revenue but faces threats from aggressive competition and rapid technology advancements. Caterpillar could leverage its brand name to increase growth globally and develop new products to keep up with changing technologies. However, it needs to improve innovation and establish connections in emerging markets to better utilize opportunities and overcome weaknesses in facing external threats.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    160 views1 page

    TOWS - Analysis Caterpillar

    Uploaded by

    James Warnick
    Caterpillar conducted a TOWS analysis to evaluate its internal strengths and weaknesses and external opportunities and threats. The analysis found that Caterpillar has brand name strength but low rates of innovation. It sees opportunities in company growth and increasing revenue but faces threats from aggressive competition and rapid technology advancements. Caterpillar could leverage its brand name to increase growth globally and develop new products to keep up with changing technologies. However, it needs to improve innovation and establish connections in emerging markets to better utilize opportunities and overcome weaknesses in facing external threats.

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    Caterpillar TOWS ANALYSIS

    Internal Factors Strengths (S) Weaknesses (W)

    S1: Brand Name Strength W1: Low Rate Innovation


    External Factors S2: Large Scale Assets W2: Limited Connections
    Opportunities (O) SO Strategies in
    WO Emerging Market
    Strategies

    O1:Increasing revenue S1/O2-caterpillar has been able to use their brand W2/O1- IF Caterpillar
    O2: Company Growth name due to its legendary quality of products to could establish a firmer
    increase its growth in the global economy. foot hold into the Asian
    Market it would be
    able to increase its
    presence and compete
    better with Asian
    Threats (T) ST Strategies Heavy Equipment
    WT Strategies
    Manufacturers such as:
    T1: Aggressive S2/T2- The company could increase its number Kamatsu and Hitachi.
    W1/T2- Caterpillar has
    Competition of heavy equipment products if it could gain several different
    T2: Rapid Technology footing in the ever changing technologies. It construction iniatives
    Advancements by currently is struggling to keep up with that they are involved
    Competitors automation and electronic advancements. It is in However their
    however leading the way for Green Fuel usage. competitors have been
    aggressively
    developing their
    products to accept
    Caterpillars equipment
    attachments for use on
    their own product lines

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