Stock Market: Primary Market
Stock Market: Primary Market
Stock Market: Primary Market
AN OVERVIEW OF
PRIMARY MARKET
CONTENTS:
Course Instructor:
Mohammed Umair | M.Com, PGDBA, NET
Faculty Member, Department of Commerce
St. Joseph’s College, Bangalore
Feedback & Questions|mdumair@sjc.ac.in
Mutual Funds Municipalities Without financial markets, borrowers would have difficulty finding
lenders themselves. Intermediaries such as banks, Investment Banks, and
Boutique Investment Banks can help in this process. Banks take deposits
Public from those who have money to save. They can then lend money from this
Corporations pool of deposited money to those who seek to borrow. Banks popularly
lend money in the form of loans and mortgages.
2. Unorganized Financial Market: The unorganized Market includes money lenders, indigenous bankers, and traders
etc., who lend money to the public. They also collect deposits from the public. The activities under the Unorganized
Market like private companies, chit funds etc. are not controlled by the RBI. Recently the RBI has taken steps to hold
the unorganized sector under the organized fold.
2. Secondary Market
The secondary market, also called stock market, is the financial market in which previously issued financial
instruments in primary market such as stock, debentures and bond are bought and sold. In other words
Secondary market in which an investor purchases a security from another investor rather than the issuer,
subsequent to the original issuance in the primary market.
I. Term Loans Market: Industrial financing institutions have been created by Government at the National and
Regional levels to supply long and medium term loans to corporate customers directly as well as indirectly.
Institutions like IDBI, ICICI, IFCI, and other state financial corporations come under this category. These
Institutions meet the growing and varied long term financial requirements of industries by supplying long
term loans. They help in identifying investment opportunities, encourages new entrepreneurs and support
modernization efforts.
II. Mortgages: A mortgage loan is a loan against the security of immovable property like real estate. The
mortgage market may have primary market as well as secondary market. The primary mortgage is of
original extension of credit and secondary market has sales and re-sales of existing mortgages at prevailing
prices. The Housing and Urban Development Corporation (HUDCO) and LIC play a dominant role in financing
residential projects. Land Development Bank provides cheap mortgage loans for the development of lands,
purchase of equipment etc.
III. Financial Guarantees Market: A guarantee market is a center where finance is provided against the
guarantee of a reputed person in the financial circle. Guarantee is a contract to discharge the liability of
a third party in case of his default.
Public Issue Right Issue Bonus Issue Private ESOP Fast track issue Offer for Sale
IPO & FPO Placement
1. Public Issue
Under this method, this issuing company directly offers to the general public/ institutions a fixed number of shares at
a stated price through a document called prospectus. This is the most common method followed by joint stock
companies to raise capital through the issue of securities. Public issues can be further classified into Initial Public
offerings and further public offerings. In a public offering, the issuer makes an offer for new investors to take part
in company’s capital:
ii. OFS fresh Issue: Also Known as Bought out deals and Outright Purchase
It is a method in which a company raises funds from the public, however the shares are not sold direct to the
public instead a company sells bulk its shares at an agreed price to brokers or merchant bankers, who in
turn resell then to the public. The difference between purchase price and offer price is the profit to the
intermediaries.
3. Right Issue
A rights issue is an issue of rights to buy additional securities in a company made to the company's existing security holders.
Rights shares are offered to the existing shareholders in a particular proportion to their existing share ownership.
The ratio in which the new shares or debentures are offered to the existing share capital would depend upon the
requirement of capital. The rights themselves are transferable and sale-able in the market. Section 81 of the
Companies Act deals with rights issue. The cost of issue is minimum. There is no underwriting, brokerage, advertising
and printing of prospectus expenses. It prevents the directors from issuing new shares in their own name or to their
relatives at a lower price and get controlling right.
4. Bonus Issue
When an issuer makes an issue of securities to its existing shareholders as on a record date, without any considerati
on from them, it is called a bonus issue. As the new shares are issued out of the company’s reserves (accumulated
profits), shareholders need not pay any money to the company for receiving the new shares. The shares are issued
in a particular ratio to the number of securities held on a record date.
6. Fast-tract Issue
Generally companies should go through a fairly lengthy process to issue shares to public, in an effort to provide a
faster and cost effective method of raising capital by listed companies, SEBI has decided to introduce Fast Track
Issuance of Securities (FTIs). It is available to listed companies who satisfy the following requirements:
Disadvantages of Going Public (IPO, FPO, Rights Issue and OFS) or Primary Markets
Dilution of control: Dilution of ownership stake makes company vulnerable for future takeovers.
Time consuming and expensive: Takes substantial amount of management time and efforts. It involves very high expenses
like that of underwriter, lead manager, investment banker, etc.
Regulations: Increased regulatory monitoring to ensure that firm is making filings along with relevant disclosures.
Accountability: It is accountable to investors and cost of maintaining investor relations are high.
Disclosures: The Company is subject to disclosure of information from time to time and maintaining secrecy over expansion
plans/market strategies becomes difficult.
8. Private Placement
The sale of securities to a select group of private investors instead of general public. "Private placement" usually refers to non-
public offering of shares in a public company since, of course, any offering of shares in a private company is and
can only be a private offering. Investors involved in private placements are usually large banks, mutual funds,
insurance companies and pension funds. Private placement is the opposite of a public issue, in which securities are
made available for sale on the open market. Private placement of shares or convertible securities by listed issuer
can be of two types:
[1] Preferential allotment [2] Qualified institutions placement (QIP)
i. Preferential allotment:
1) Net Tangible Assets of at least Rs. 3 crores in each of the preceding three full years of which not more than
50% are held in monetary assets. However, the limit of fifty percent on monetary assets shall not be applicable
in case the public offer is made entirely through offer for sale.
2) Minimum of Rs. 15 crores as average pre-tax operating profit in at least three of the immediately preceding
five years.
3) Net worth of at least Rs. 1 crore in each of the preceding three full years.
4) If the company has changed its name within the last one year, at least 50% revenue for the preceding 1 year
should be from the activity suggested by the new name.
5) The aggregate of the proposed issue and all previous issues made in the same financial year in terms of issue
size does not exceed five times its pre-issue net worth as per the audited balance sheet of the preceding
financial year
In case an unlisted company does not satisfy any of the above criterion, it can come out with a public issue only
through the Book-Building process. In the Book Building process the company has to compulsorily allot at least sixty
percent (60%) of the issue size to the Qualified Institutional Buyers (QIBs), failing which the full subscription monies
shall be refunded.
A listed Company making a public issue (i.e. FPO) is required to satisfy the following requirements:
1) If the company has changed its name within the last one year, at least 50% revenue for the preceding 1
year should be from the activity suggested by the new name.
2) The aggregate of the proposed issue and all previous issues made in the same financial year in terms of
issue size does not exceed five times its pre-issue net worth as per the audited balance sheet of the preceding
financial year
Any listed company not fulfilling these conditions shall be eligible to make a public issue (i.e. FPO) by complying with
QIB Route as specified for IPOs i.e. issue shall be through book building route, with at least 75% to be mandatory
allotted to the Qualified Institutional Buyers (QIBs).
3. Preparing and Filing Prospectus
A public offering requires the issuing company to publish a prospectus detailing the terms and rights attached to the
offered security (share or debenture), as well as information on the company itself and its finances.
What is a Prospectus?
‘Prospectus is a document containing detailed information about the company and an invitation to the investors for subscribing shares and debentures
issued’. — Prospectus includes any notice, circular, advertisement or other document.
Types of Prospectus
Draft Offer document
• Offer document in draft stage.
• The Draft Offer document is available on the SEBI website for public comments for a period of 21 days from the filing of the
Draft Offer Document with SEBI.
• SEBI may specifies changes, if any, in the draft Offer Document and the issuer or the Lead Merchant banker shall carry out
such changes in the draft offer document
Offer document
• Once draft offer document is approved it becomes Offer document
• It is filed with Registrar of Companies (ROC) and Stock Exchanges.
• An offer document covers all the relevant information to help an investor to make his/her investment decision.
Red Herring Prospectus (DRHP)
• Prospectus which does not have details of either price or number of shares being offered or the amount of issue.
• In such a case will notify the floor price or a price band by way of an advertisement one day prior to the opening of the issue.
• Only on completion of the bidding process, the details of the final price are included in the offer document. The offer
document filed thereafter with ROC is called a prospectus.
Placement Document
• Document prepared by Merchant Banker for the purpose of Qualified Institutions placement.
Letter of Offer
• Offer document prepared by company for its rights issue.
• It is filed with the Stock Exchanges.
Contents of prospectus
The following important matters are included in the prospectus:
1. Name and address of registered office
2. Details of Lead managers, Underwriters, Bankers to Issue, Registrar to issue, Brokers
3. Industry & Business overview
4. History and certain corporate matters
5. Management &Promoter information
6. Dividend policy
7. Financial information
8. Description of share capital
9. Disclosure of directors and officers
10. Objectives of issue
11. Use of proceeds
12. Plan of Allotment
13. Risk factors
4. Appointment of Underwriters
Investment banks are the main underwriters in the primary markets and thus are the major facilitators of these types
of markets. They normally decide the base price of the securities on sale and then administer the entire process of
its sale to the investors. The underwriters also play the important role of safeguarding the issue related risks for the
companies that are offering the shares for sale.
What is Underwriting & Who is an underwriter?
‘Underwriting is guarantee given by underwriters to take up whole or part of the issue of securities not subscribed by the public’.
Underwriting is an agreement whereby the underwriters ensure the company that in case the shares and debentures
offered to the public are not subscribed by the public to the extent, the balance of shares and debentures will be
The underwriting commission is limited to 5% of issue price in case of shares and 2.5% in case of debentures.
The amount or rate of commission should be disclosed in the prospectus.
Types of Underwriting or Underwriters
Firm Underwriting Sub-Underwriting Syndicate Underwriting
Agree to buy, securities not to be taken up by the Main UW enters into a contract with other Agreement between the issuing company and 2-3 or
public. underwriters to share the risk. more firms of underwriters to underwriters a large
issue.
7. Filing of Documents
The issuer determines the price of the equity shares in consultation with the lead merchant banker, there are two
methods of pricing shares in a public issue. The first is to sell shares at a single fixed price and second method is book
building method.
Note There is no fixed price per share. Instead, the company issuing the shares arrives at a price band.
3) Differential Pricing Method: When one category of investors is offered shares at a price different from the
other category it is called differential pricing. An issuer company can allot the shares to retail individual
investors at a discount of maximum 10 percent to the price at which the shares are offered to other categories
of public.
Retail Investors 35%, Non-Institutional Investors 15% and Qualified Institutional Investors 50%
2. Capital Formation: Capital market helps in capital formation. Capital formation is net addition to the existing stock
of capital in the economy. Through mobilization of ideal resources it generates savings; the mobilized savings are
made available to various segments such as agriculture, industry, etc. This helps in increasing capital formation.
3. Provision of Investment Avenue: Capital market raises resources for longer periods of time. Thus it provides an
investment avenue for people who wish to invest resources for a long period of time. It provides suitable interest rate
returns also to investors. Instruments such as bonds, equities, units of mutual funds, insurance policies, etc. definitely
provides diverse investment avenue for the public.
4. Speed up Economic Growth and Development: Capital market enhances production and productivity in the national
economy. As it makes funds available for long period of time, the financial requirements of business houses are met
by the capital market. It helps in research and development. This helps in, increasing production and productivity in
economy by generation of employment and development of infrastructure.
5. Proper Regulation of Funds: Capital markets not only helps in fund mobilization, but it also helps in proper allocation
of these resources. It can have regulation over the resources so that it can direct funds in a qualitative manner.
6. Service Provision: As an important financial set up capital market provides various types of services. It includes long
term and medium term loans to industry, underwriting services, consultancy services, export finance, etc. These services
help the manufacturing sector in a large spectrum.
7. Continuous Availability of Funds: Capital market is place where the investment avenue is continuously available
for long term investment. This is a liquid market as it makes fund available on continues basis. Both buyers and seller
can easily buy and sell securities as they are continuously available. Basically capital market transactions are related
to the stock exchanges. Thus marketability in the capital market becomes easy.
B. Underwriters: Underwriters and the brokers: Underwriting is a contract by means of which a person gives an
assurance to the issuer to the effect that the former would subscribe to the securities offered to the event on non-
subscription by the person to whom they were offered. The person who assures is called an underwriter.
C. Bankers to Issue: Bankers to issue also called Collecting and Co-coordinating are banks responsible for collecting
money on behalf of the company from the share applicants.
D. Registrars to the issue: Registrars are independent financial institutions registered with stock exchanges and
appointed by the company going public for mainly to keep record of the issue and ownership of company shares.
E. Advertising agents: Advertising plays a key role in promoting the public issue. Tentative programs of each
advertising agency along with the estimated cost are called for. After comparing the effectiveness and cost of each
programmers with the other, a suitable advertising agency is selected in consultation with the lead managers to the
issue. The media may be newspaper/magazines/hoardings/press release or a combination of all.
1.12: GLOSSARY
Safety Net: A scheme wherein the company promoters assure buying back of shares from retail applicants at the IPO price
if the stock falls sharply during the first six months of listing.