The Role of Work and Organizational Psychology For Workplace Innovation Practice: From Short-Sightedness To Eagle View
The Role of Work and Organizational Psychology For Workplace Innovation Practice: From Short-Sightedness To Eagle View
The Role of Work and Organizational Psychology For Workplace Innovation Practice: From Short-Sightedness To Eagle View
This paper is premised on the observation that the potential of work and
organizational (WO) psychologists to successfully implement workplace innovation
(WPI) practices and, in turn, improve the quality of work and organizational
performance is greatly underused. One reason for this is that WPI practice often
adopts a more specialised approach and single discipline focus rather than an
integrated perspective. An integrated approach would imply understanding WPI
from the strategy, structure, and culture perspectives. We outline ways in which
WPI practice can appreciate and use the potential of WO psychology as well as
how WO psychologists can broaden their focus and strengthen their contribution
to WPI practice.
Introduction
These challenges are not unique to the field. Rather, they reflect a long-standing
concern about a practitioner-researcher divide in WO psychology and in business
and management (e.g., Anderson, 2005; Anderson, Herriott, & Hodgkinson,
2001). The practitioner-researcher divide denotes the phenomenon of
practitioners and researchers operating in isolation from each other: research
advancements are often ignored by practitioners and practical problems are often
ignored in research. More broadly, a practitioner-researcher divide is also afflicting
a range of fields including personnel selection (Anderson, 2005), nursing practice
(Arber, 2006), education practice (Fraser, 1997), design (Wampler, 2010),
occupational health and safety (Zanko & Dawson, 2012), and even foreign policy
(Nye, 2008). Others too have called for management scholars to place practice
and the pragmatic concerns of practitioners on their agenda (Zanko & Dawson,
2012). Nevertheless, a recent upsurge in the solutions proposed to bridge this
divide encourages optimism about the chances of success for using WO
psychology to support WPI practice.
WPI practice poses unique challenges for WO psychology and, at the same time,
WO psychology can offer opportunities for bolstering WPI practice. In practice,
there is a risk for the practitioner-researcher divide to be exacerbated unless we
can identify ways for the two fields to converge. Here, we discuss the meaning
and practice of WPI and what challenges this context poses for WO psychology
research and practice.
Importantly, the structure- and culture-oriented WPI practices are part of a broader
comprehensive organizational strategy that provides the framework for
implementing WPI in the specific organizational context and with the available
resources. The structure orientation contains practices that structure work
organization and job design (De Sitter, Den Hertog & Dankbaar, 1997; Oeij et al.,
2015; de). Structure-oriented practices can stimulate employee control and
autonomy (De Sitter et al., 1997). These practices concern the division of labour,
the division of controlling (or managing) and executing tasks, and providing
employees with decision latitude or capacity for control. For instance, do
employers allow employees a genuine say in organisational change initiatives by
providing them with task autonomy and voice in decisions; or do they only offer a
token to employee empowerment and employability by inviting ideas but not acting
on them (Herriot, 2001)? Such an approach goes beyond HR-dominated streams
of practice (such as high performance work practices and high involvement work
practices), because it is rooted in the choices made on how to design the
production system. Hence, it goes beyond HR practices by supporting and
improving the underlying causes of engagement and not merely softening the
possible negative effects of non-engagement.
The culture orientation, on the other hand, includes practices that provide
opportunities for employees to participate in various ways such as, for example, in
organizational decision-making (Oeij et al., 2015). Participation is more than being
listened to; rather, employees co-decide on the issues that concern them and
affect their day-to-day work and well-being (Oeij et al., 2015). Participation is not
limited to employees but also applies to employee representatives engaging in
dialogue and collective bargaining. Culture-oriented practices can stimulate
commitment and provide employees and employee representatives with voice
(Totterdill & Exton, 2014). As such, not only do they allow for voice in contract
negotiations and pay for performance decisions, but also consist of psychological
rewards, such as appreciation, recognition and professional acknowledgement.
Genuine commitment and voice find expression in ‘formal’ rewards and in the
psychological contract and employee relations.
The practice of WPI poses four challenges that the field of WO psychology is in a
very good position to address. First, in order to practice WPI successfully and reap
the benefits associated with it, one needs to look at the organization as a whole
and consider the reciprocal effects of strategy, structure, and culture (Howaldt,
Oeij, Dhondt, & Fruytier, 2016). Although not uncontested, it was Chandler (1962)
who coined the adage that structure follows strategy, to which we add that culture
follows structure (see Figure 1). Strategy determines the design of the production
of products or services, based on the central purpose of the organization. The
evolving production system reflects a design built on a certain division of labour,
which can be characterised in terms of high or low job autonomy, i.e.,
decentralised versus centralised. From here follows the nature of operational
employment relationships (in particular, dealing with the degree of the division of
managing and executing tasks and the splitting up of responsibilities and decision
latitude in the working process), which is mirrored in the design of departments,
teams, jobs, and tasks. Meanwhile, the management philosophy (i.e., centralised
vs. decentralised) determines not only the production system, but also the type of
HR system applied to support the production system. As such, the HR system can
focus on either control or commitment. Third, strategy and structure set the
boundaries for the organizational behaviour exhibited by leaders/managers and
employees. A preference for centralised or decentralised production systems
breeds a type of leadership that is either task-oriented or people-oriented (i.e.,
transactional and more top-down, and transformational and more bottom-up
leadership, respectively), and lays foundations for employee engagement. Such
behaviour is further stimulated or facilitated by the HR system. Ultimately, the HR
system defines the social and contractual elements of the employment
relationships and the features of the economic and psychological contract,
described as employee involvement. Finally, strategy, structure, and culture
together lead to a number of outcomes including quality of working life (autonomy,
stress, motivation etc.), organizational performance (efficiency, effectiveness,
customer satisfaction, market share, etc.), and innovative capability (resilience,
creativity, resourcefulness, right to play, future proofing, etc.).
Figure 1 below displays this reasoning. The absence of a direct arrow from
strategy to culture does not imply absence of a relationship between the two.
Rather, it highlights the fact that managers design structures that stimulate certain
behaviours. In other words, managers design organizations and, in turn,
organizational design largely determines people’s behaviour. In turn, behaviour
and structures define the culture of the workplace itself. For example, people tend
to behave differently within a top-down/centralised structure, which reflects a
control strategy, as opposed to a bottom-up/decentralised structure, which reflects
a commitment strategy.
Third, because WPI practice necessarily involves the organization in its entirety, it
also poses communication challenges for those involved in its implementation,
including managers, researchers, practitioners, and other stakeholders. In
practice, human resource, line, and operational managers seem to function within
separate silos within organizations. Indeed, this communication issue is known
(Petronio, Ellemers, Giles, & Gallois, 1998; Roehling et al., 2005; Stone, 2004;
Sutcliffe, Lewton, & Rosenthal, 2004). By appreciating the stakeholders’ different
perspectives, WO psychologists can help to identify and address their different
needs and facilitate dialogue among them. For example, by understanding both
research and the needs of the business and its commitments to customers, they
are able to better translate research findings into practice and align these to
business priorities. By understanding leadership theory and employee motivation,
they are able to appreciate the challenges that managers have, identify the
motivational needs of employees, and smooth communication between the two.
And by getting acquainted with the basics of operations management, they are
able to become better partners for engineers and shop floor managers.
First, it is necessary that all WPI stakeholders develop a recognition that WPI
practice is multidisciplinary and involves a strategic focus on the whole
organization. Power and influence is important only to the extent that it is
functional and can help to achieve an agreed common goal. In this case, the
common goal is to successfully implement WPI, which can only be achieved if all
the elements of WPI are met and if all stakeholders and WPI practitioners
(psychologists, HR specialists, and social science practitioners) collaborate.
Of course, meeting these challenges and redefining these roles can only be
achieved by no other than WO psychologists themselves who ought to be
equipped with specific tools. We use ‘tools’ rather than ‘skills’ to emphasize
practical immediacy and application in organisational practice. One of the most
important tools in this respect is political acumen. Indeed, “evidence-based
management is an inherently political project” which masks “underlying
fundamental differences of interpretation, purpose, and power among the various
stakeholders situated on both sides of the academic practitioner/policy divide”
(Hodgkinson, 2012; p. 404). WO psychologists need to “engage in political activity
in order to reduce or redirect the influence of the key stakeholders” (Anderson et
al., 2001). As Anderson et al. (2001) observe, the push and pull between two
groups of stakeholders, powerful academics and organizational clients, drives
practitioners towards either pedantic or populist science and away from the ideal
of pragmatic science. By exercising political acumen and taking a more strategic
approach to collaboration, WO psychologists can help to balance practical
relevance with methodological rigour (Anderson et al., 2001; Buchanan &
Badham, 2008; Cascio, 2007).
Concluding thoughts
There has been increasing concern in WO psychology about the divide between
research and practice, which is clearly evident in the context of WPI. In this essay,
we have highlighted a range of ways to achieve a meaningful and productive
engagement between the two. Although a small minority believe that the
researcher practitioner divide is too challenging to bridge (e.g., Kieser & Leiner,
2009) or that the scientist-practitioner model too challenging to adopt (e.g., Brooks
et al., 2003; Murphy & Saal, 1990), we have highlighted many reasons to be
optimistic. As some scholars note, researchers and practitioners are more alike
than different (e.g., Bartunek & Rynes, 2014) and bridging the gap “is already
happening” (Hodgkinson & Rousseau, 2009). Appreciating the underused
potential of WO psychology is essential for enabling psychologists to make a
unique contribution to WPI practice. Bridging the gap requires WO psychologists
to further expand their knowledge by learning from other fields such as business
and operations management. Only by embracing an ‘integral perspective’ (De
Sitter et al., 1997; MacDuffie, 1997; Van Amelsvoort & Van Hootegem, in this
issue) can WO psychologists become good interlocutors for management, and
good service providers for both employees and managers. Both these key
organizational stakeholders can benefit from the WO psychologists’ input in order
to perform productively in their jobs and, at the same time, enable healthy and
challenging workplaces. Moreover, by offering such input, WO psychologists can
bring together their natural focus on people and behaviour (i.e., culture and
leadership) and their developing understanding of systems and institutions (i.e.,
strategy, structure, and power).
References
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Blue= domains less central to the design of WPI-practices, but with consequences how
for WPI-practices or how WPI-practices play out
Orange and grey dotted lines=WO psychologists are not allowed to ignore that they
must talk to White Box interlocutors about Grey WPI issues if they want to steer on
causes, and not just on effects (‘symptoms’).
Step 1: At strategic level: talk to marketing and business people who are responsible for
products/services and the business model
Step 2: at structure level talk to engineers who are responsible for designing the
production system into smaller segments like departments and tasks; align the talking
to engineers with the talking to HR-people, who are responsible for staff, and the co-
design of departments, teams, jobs and tasks, and the HR –system.
Step 3: concerning culture, continue to talk to HR-people and leaders and managers
about involving and engaging organizational members. Leadership styles and mature
ways of communication with bottom-up inputs are options for choice.
The WO-psychologist is the spider in the web that is linking the conversation about
strategy, structure, and culture, who is – on purpose - not depicted as he or she is
actually giving advice to the change leader who is supposed to be really central and link
the White Box stakeholders to engage about the Grey issues when WPI-interventions
are being developed and implemented. Not depicted either in this scheme for reasons
of simplicity, are employees / employee reps. and top management, but they of course
do play either a direct role or indirect role (via representatives).