Shame and Glory. A Sociology of Hair
Shame and Glory. A Sociology of Hair
Shame and Glory. A Sociology of Hair
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proposltlons
be summarizedin three
* oppositesexes have opposite
* head hair and body hair are hair.
* oppositeideologieshave opposite.
oppositehair.
Thispattern of triple
oppositions
of hair symbolism;and this indicates the complexity and
subtlety
distinct
reasons.First,althoughhairgrows complexityis possiblefor two
of
bodysymbolismthere are only all overthe body,in terms
headhair (the scalp); facial hair three zones of social significance:
eyelashes, (beards, moustaches,eyebrows,
sideburns);and body hair (chest hair,
hair,
leg, arm, back, and pubic hair). arm-pitor axillary
and ideologicalsignificance. Each of these zones has both
gender
four Second,hair can be modifiedin
principalways. Lengthcan be changed
from
the zero of bald or shavenheads and may thereforerange
Colours to the worldrecordof 26 feet.'
and styles can also be changed,
can
bechangedwith the use of false and even the quantityof
or artificialhair. It is these hair
multi-
ofhair
Shameandglory:a sociology 383
1. HEAD HAIR
2.COLOUR in many
so for colour. The two gendersdiffer of
As for and style,acceptabilityof dyeing hair, the frequency
length
the
in the social also differin
respects:
motivation, and the coloursused. They the hair colourof
the
dyeing, opposite sex and hence in
they like in the
colour
sex symbols.
their is with aesthetic preferences.In a small
with
Alogicalplace to startcent of womensaid theypreferredmen the
in the USA, 75 per cent likedblondes,and redheadswere
survey
or blackhair, 13 perTwenty-eightper cent did not care about
brown
for only 2 per cent. August
ideal 72 per cent did care (Glamour distinct
colour but, conversely,
hair both showed
of male preferenceswere roughly evenly
278). Two surveys
1983: In one, men
differencesfrom female taste. brunettes(3 per cent), blondes (29
divided betweenthose who liked not care (32 per cent) (Glamour
April
who did to 29 per
cent), and those per cent preferredblondescompared dyed
per
1983).In the other,35 But 45 per cent said they
disliked
who preferred brunettes. and women did care
cent 18.10.86). Thus most men times
(NewYorkTimes
hair is important; but men were two to three likely to
about hair colour:it while women were twice as
likely to prefer blonde,
more
prefer brownor black hair.differencesbetween the two genders in
Just as there are clear clear differences betweenthem in their
ideals, thee are also USA, males
aesthetic
colour. According to a surveyin the type, no-
about hair executive
beliefs
redheaded females as 'the activeblondes as 'beautiful,
described unattractive',
nonsense and physicallyrather and dark-hairedwomen as 'good,
feminine', hand,
richand extremely (? friendly). Females, on the otherweak',
and familiar' timid and
intelligent
male redheads as 'good, but effeminate,
and dark-hairedmen
described successful and happy', hair colour
blondes as 'attractive,
(Horn 1979: 116). Beliefs about and quite
wereseen as 'average' gender-specific,rather
than general,
therefore seem to be
hair.
different for dark hair and red about hair colour referto blondes,
The most popularstereotypes to have more
are alleged to prefer,who are believed blonde may not
whomgentlemen The stereotypeof the dumb,fun morelikely
funand to be dumb. not entirelypositive,but womenarecolour.Two
beaccurate,and it is their hair blonde than any other
to dye, tint, or streak dramaticpsychological
dyed their hair blonde reported television
women who
Virginia Graham, an AmericanI becamea
and social changes. that 'my whole life changedwhen
personality,exclaimed
Male sex symbolson the other hand have tended to be 'tall, dark,
and handsome':ClarkGable,ErrollFlynn,CaryGrant,ElvisPresley,
Paul Newman, MarcelloMastroianniand WarrenBeatty;and more
recently Burt Reynolds, Alan Alda, Bruce Willis, Tom Selleck,
RichardGere,Tom Cruiseand top malemodelJeffAquilon.The only
blondesex symbolsthat springto mind are RobertRedfordand Don
Johnson, and perhapsRod Stewartand Sting.
Blonde, perhaps,is seen as an essentiallyfemalecolour,like pink;
with darkhair as primarilya male colour.In these threedimensions
of colour, therefore,aesthetictaste, stereotypesand sex symbols,the
oppositesexes seem to identifywith oppositecolours.This is entirely
congruentwith the advice of a well-knownfashion consultantwho
advises that dark hair is a 'powercolour',whereasblonde hair is a
'funcolour',quiteunsuitablefor business.This, he believes,is truefor
both men and women (Molloy 1976: 121; 1978:86). If dark hair =
power, and blonde hair = fun, as Molloy asserts, then perhapsthe
stereotypes are widely believed and have become self-fulfilling
prophecies.6
Blonde and dark hair are polarizedas socially opposite,fun and
power,and they evokestartlinglydifferentaestheticand stereotypical
reactions. Indeed they are the symbolic equivalent of the gender
coloursof pink and blue. Furthermore,they are not only opposedas
colours,as gendersymbols,and as values, but also in termsof their
symbolicmeaningsrooteddeep in the Englishlanguage,and in their
culturalassociationsin western civilizations,as the OxfordEnglish
Dictionarymakesclear.7
Grey hair is often the first physical and public manifestationof
mortality, so the first grey hairs are often removed;and if more
appear, then both men and women may considerdyeing the hair.
Womenhave oftencomplainedthat greyhairon men is regardedas a
markof distinction,whereason womenit is perceivedas a sign of age.
The double standardis invoked, but so is Clairol. When the U.S.
Food and Drug Administrationannounced some years ago that
dyeing the hair may cause cancer,one womanallegedlyimpliedthat
she would ratherdie than be grey (Banner1983:274). Hair colouris
not only entangledwith conceptsof femininityand beauty, but also
with intimationsof mortalityin a youth-orientedsociety.
For men, however, motivationfor dyeing the hair may be quite
different.Molloyadvisesmen to takeout the grey 'if lookingyounger
is a businessnecessity.Usually it is the opposite.'Indeed he advises
youngmen in powerpositionsto 'lookmoredistinguishedby slightly,
very slightly greying their sideburns' ( 1976: l 21-2) . For some
women,death may be preferableto grey;but greyfor men may mean
preferment.
The oppositesexes are thereforepolarizedwith respectto colourin
a numberof ways. First,theiraestheticidealsdiffer:men are farmore
3. HAIR ADDITIONS
4. FACIAL HAIR
5. BODY HAIR
The second propositionstates that head hair and body hair are
opposite. The two sexes have slightly different patterns of hair
distributiondue to hormonaldifferences,particularlyon the face and
chest; and there are considerablevariationsby ethnic groups. But
these minor physiologicaldifferencesof degree become majorsocial
distinctionsof kind as the oppositesexes symbolicallymaximizetheir
differences.Men, for instance,conventionallyminimize theirhead hair
and facehair they shavetheirfacesand (comparedto women)keep
their scalp hair relativelyshort, unstyled, undyed, and free of false
hair. But they maximize theirbody hair:they neithercut nor shavethe
hairon theirlegs, arms,undertheirarmsor anywhereelse. Thus head
hair and body hair are opposite.
But, as we have seen, the oppositesexes have oppositehair. Thus,
womenmaximizetheir head hair but they minimizetheir body hair:
they often removeleg hair and axillaryhair and trim or removethe
pubic hair. There is a certainirony, as well as a contrast,in this for
both sexes. Women may go to a great deal of time and expense to
cultivate
their head hair, with visits to hairdressersfor shampoos,
rinses, sets, perms,styling, layering,tinting, cutting and so on. And
they go to almost as much time and expenseto remove theirunwanted
bodyhair by waxing, shaving, plucking, bleaching, electrolysisor
depilatories.Beauty conscious and fashion conscious women may
then glory in the style and profusionof the hair above, and the
absenceof the hair below.
This opposition of head and body styles among both men and
women is not only a process by which the two genders are
symbolicallyopposedas 'opposite'sexes, but also, of course,a way in
whichthey are symbolicallyidentified.Deviationsfromthe normsare
thereforeextremelypowerful.
Europeanwomenmay be less worriedabout body hair than North
American;none the less even thoughbeautymagazineslike Vogue may
suggest lesbianism or onanism, they never show hairy legs. This
attitudegoes backa long way. Ovid advisedwomento shavetheirlegs
in about 2 B.C. (Book 3 line 194; 1974: 159). The European-born
American-raisedbeauty expert, Perutz, insists that 'A hairy leg in
Americameans a man's leg'. And she describesthe 'mortification'
and 'embarrassment'she sufferedwhen local beautynormswere not
followed(1970: 75-6)
My motherhas nevershavedher underarms(thoughparadoxically,
she removed hair from her legs) and I suffered mortification
throughthis quirkof hers. I saw the horroron my girlfriends'faces
when they firstnoticedand, betweenloyaltyand embarrassment,I
could only nod mutely. Now, even afteryears of living abroad, I
can't bring myself to wear a sleevelessdress without first making
my underarmssmooth and hairless.
The men are opposite:gloryingin the smoothnessof the shave and
the trimnessof a cut, and the tangled hairinessof the chest below.
Chest hair is oftenregardedas a sign of virilityand a sex symbol;and
a man withoutchest hair can be very 'ashamed',as witnessthis Dear
Abby letter (Montreal Star20.2.79)
DEARABBY:I've neverseen a problemlike mine in your column.
I'm a 33-year-oldnormalman exceptthat I have absolutelyno hair
on my chest, armsor legs. And that is whereI wanthairthe most. I
have plenty of hair on my head and a thick growth in my pubic
hair, so I know I can growhair, but I'm so ashamedof my hairless
body I avoid going to the beach.
Is theresome kindof treatmentI can taketo promotethe growth
of hair whereI want it? I am miserablein my hairlessstate. I want
to be like the other guys.
HAIRLESSIN HILO
Indeed, in discussing the new vocabulary generated by the
TABLE I: Thetraditional
equation
of hairpractice
Male Female
Head Cut and short;not usually Often longerhair, oftendyed
dyed or styled;falsehairrare. and/orstyled;use of falsehair.
Sex symbol.
Face Clean-shavenusually. Eye- Facial hair removed;eye
browsand eyelashesleft browsand eyelashesmodified.
naturalk
Body Hairy. Chest hair a sex Often hairless:axillaryand
symbol. leg hair removed.
Shame ofhair
andglory:a sociology 395
9. THEORETICAL IMPLICATIONS
NOTES
BIBLIOGRAPHY
Bandy, Way. 1981. StylingYourFace. New York: Linden Press, Simon and
New York: Random House. Schuster.
Beauty. Cohen, Harry A. 1965. A BasicJewish
Banner, Lois W. 1983. American
New York: Knopf. Hartford:HartfordHouse.
Encyclopedia.
Brownmiller, Susan. 1984. Femininity.Cole, Herbert M. 1979. 'Living Art