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TVC Report Format

Team 4 of the Marketing Management course at SDM College of Engineering and Technology was assigned to create a TV commercial for Volini Pian Relief Spray. The team consists of 5 members: Shruti Kumbhojkar, Shweth, Sameer Umarji, Manjunath B Baraddi, and Sachin. They are targeting the male urban youth market and competing against similar pain relief brands like Park Avenue, Calvin Klein, Wild Stone, and Drut. The commercial aims to highlight the long-lasting fragrance and sophisticated scent of Volini Pian Relief Spray.

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323 views

TVC Report Format

Team 4 of the Marketing Management course at SDM College of Engineering and Technology was assigned to create a TV commercial for Volini Pian Relief Spray. The team consists of 5 members: Shruti Kumbhojkar, Shweth, Sameer Umarji, Manjunath B Baraddi, and Sachin. They are targeting the male urban youth market and competing against similar pain relief brands like Park Avenue, Calvin Klein, Wild Stone, and Drut. The commercial aims to highlight the long-lasting fragrance and sophisticated scent of Volini Pian Relief Spray.

Uploaded by

Anonymous 5RO7Xov3A4
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SDM College of Engineering and Technology, Dharwad

(An Autonomous Institute under VTU Belagavi and Recognized by AICTE)

DEPARTMENT OF MANAGEMENT STUDIES


CTA – 1

Making TV Commercial for VOLINI


PIAN RELIEF SPRAY

Program : MBA Semester : I


Course : Marketing Management Code : 18PMBAC104

Submitted By: Team – 4

Team Members: 1.SHRUTI KUMBHOJKAR


2.SHWETH
3.SAMEER UMARJI
4.MANJUNATH B BARADDI
5.SACHIN

Course Instructor: Dr. Mahesh M. Vanjeri


Assistant Professor

Academic Year 2018-19

Summary
Agency/Production Company: Team - 4
Creative Director/s :

Client : Hindustan Unilever Limited (HUL)


Brand : Axe Body spray
Directed by :
BRAND : Axe Men Body Spary

: Targets the male urban youth – mass


TARGET AUDIENCE

urban product

COMPETITORS:

Park Avenue

Calvin Klein

Wild Stone

Drut

Joguar Classic Black

BRAND RE-POSITIONING: The company extensively uses TV ads and


conducts many Campaigns. They emphasize on the message that the
Brand users are High on Confidence. "Adventurous” Marketing Strategy
because this brand deals with girls and seduction..

AD MESSAGE:

Long lasting fragrance


Sophisticated aqua fragrances

AD STORY:

1. Market Leadership 2. Affordable price. 3. Excellent advertising and


branding targeting the youth. 4. Good distribution, Promotions and
campaigns for luring customers. 5. Famous for creative advertisements.

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