Nokia: Reviving from the doom?

Abstract
Pawan Sharma1 Sr. Program Manager, Institute of Product Leadership, Bangalore
Padma.R2, Faculty Associate, Avagmah, Bangalore

“All good things must come to an end” was coined by Geoffrey Chaucer in 1374 in his poem
“Troilus and Criseyde”1. It’s a simple statement yet a true statement, and Nokia mobile sets are
one such example for this statement.
Though Nokia was the biggest seller of the window phone it fail to adapt to the change of
technology. With the launch of original iPhone in 2007 and Android phones in 2008 created a
setback for Nokia. And eventually Android phone started to dominate the market. Even after this
Nokia decided to continue manufacturing window phones and overlooked the needs of what the
consumer needs are. A decades ago Nokia was the world’s dominant mobile phone makers, but in
2014 Nokia was sold to Microsoft for $7.2 billion.
As the saying continues “All good things must come to an end, to make way for better things to
happen because the best is yet to come”2 in the same way in 2016 Microsoft sold the Nokia’s
feature phone business to Foxconn subsidiary FIH Mobile and a Finnish firm called HMD
Global.3 As per the agreement HDM would become the sole licensees of the Nokia phone brand.
Now the question arises if this decision would actually make way for better things to happen to
Nokia?
The aim of our case study “Nokia: Reviving from the doom.” Analysis the various reasons the
downfall of Nokia and how Nokia bounced back to the market.
Keywords: product revival, product failure, revival strategies

1
http://boardofwisdom.com/togo/Quotes/ShowQuote?msgid=607898#.WTVsLWh97IV
2
http://boardofwisdom.com/togo/Quotes/ShowQuote?msgid=607898#.WTVsLWh97IV
3
http://www.androidpolice.com/2017/03/01/nokias-comeback-explained-historic-phone-company-suddenly-
making-android-phones/
Introduction:
Once in a decade every industry faces a game changer. A company which disrupt the flow of the
industry. Nokia a Finland based company did the same in 1990’s. It changed the India’s Mobile
market for good. Nokia was not even started as a mobile company, it was started in 1985 as a paper
manufacturing mill in Finland. Nokia’s mobile phone product line started in 1980’s with Mobira
Cityman which use to run on company’s Nordic Mobile Telephone(NMT) network.
NMT, the world's first international cellular mobile telephone network, opened in Scandinavia in
1981 with Nokia introducing the first car phones for the network. In 1982, Nokia developed
Europe's first digital telephone exchange, the DX 200. Since then, the company has had a hugely
impressive track record of achievement. They claim the invention of the first car phone (the Mobira
Talkman – 1984) and the first true portable and commercially available handset/phone (the Mobira
Cityman – 1987 – a favourite of City Gents and Yuppies i.e. business people who were the market
‘innovators’ and ‘early adopters’ Nokia initially focused on). Other innovations introduced in the
late ‘80’s included development of the world's first ISDN (Integrated Services Digital Network)
exchange in 1998 and the world's first fast-poll 14,400 bps (bits-per-second) modem in 1989.
In 1994 when Nokia entered Indian market it faced tough competition from Motorola, Sony,
Siemens etc. And not only the competition the market condition was also not conducive, the tariffs
on mobile phones were as high as 27% and the usage charges were Rs. 16 per minute. But Nokia
used strategies such as customization of products, pricing, customer insightings, opening up the
manufacturing plant in India to reduce the manufacturing cost which leads to affordable products,
wide distribution of network and post-sale services. All this made Nokia the market leader in India
and a strong presence worldwide.
In 2005 the sales of the company reached to 7.4 billion Euros, and company sold 54 million phones
worldwide. Its share in global market was around 30% out of which 59.5% was the contribution
from Indian Markets. It is the same year Nokia was recognized as ‘Brand of the Year’ by India’s
Apex Industry Association. Not only in India Nokia’s success story was applauded around the
globe. Harvard University invited Nokia India to share its success story.
As the market share, product line, customer base and value of the brand was increasing,
competition in the market was also increasing, need of the consumers were changing, government
policies and tariffs were changing as well. Because of which Nokia faced the same problem any
giant faces i.e., no flexibility and no agility.
The market became more dynamic and the product complexity increased over the time. The Indian
market for which 2G was a dream was now eager to adapt to 3G eagerly. Product features such as
Bluetooth, expandable memory, high pixel camera, bigger screen etc became necessity. Nokia
ignored the changing need and focused on functional features like size, weight and ease of use.
Other mistakes were to limit the range of their models to bank upon economics of scale.
Being the market leader for more than a decade, Nokia overlooked the importance planning ahead.
But competitors such as iphone, Samsumg, HTC etc was slowly and steadily upgrading their
product. In 2007 when iPhone launched the first touch phone, Nokia was still arrogantly selling E-
series. In the meantime Samsung comes up with S-series and kept innovating the product with
regular interval.
And it was not the hardware front only were Nokia was ignorant but in software as well. Nokia
launched its first smartphones through its Symbian series in 2002, which was a pioneer product
but Nokia failed to leverage that first mover advantage or market leader advantage and never
updated or upgraded from there, very late in 2011 Nokia came up with windows phone when the
market was very much using android’s and ios phone. All this led to Nokia’s share in market
dropped to 14% in 2011 far lower than Apple and Samsung.
China Internet Network Information center (CNNIC) in 2012, found out in their survey that 53%
of Nokia’s mobile phone users switched to android and IOS system. This huge shift resulted in
massive market loss for Nokia. Now Nokia was not only struggling in innovating the product and
attract new customers, but also to retain the existing ones. in the same year IReseach Consulting’s
released report showing Samsung became the market leader with 32.3%, Apple(14.3%) and
HUAWEI(12.5%), Lenovo (7.3%) and HTC (5.9%) and Nokia(once the market leader) slipped to
5.9%.
And from 2012 it was a downhill for Nokia. Nokia announced 10,000 layoffs globally on 15th june
2012, sold headquarters building on 5th Dec 2012 and finally on 3rd September 2013 Nokia sold
the mobile phone business to Microsoft.
From changing the market to becoming market leader to be sold out, Nokia’s history is of more
than 100 years. Nokia’s decline was an irreparable loss for Nokia itself, but it is a great lesson to
be learned for others.

Journey of Nokia from being a paper mill to world’s largest mobile manufacturer.
Nokia goes way beyond manufacturing of mobile phones. When initially Nokia Company was
formed in the year 1865 by Fredrik Idestam in central Finland they were into manufacturing of
pulp and paper. And it was 6 years later i.e. in 1871 the company got its Nokia when Fredrik
Idestam opened his second paper mill on the banks Nokianvirta river. Finland’s only major
resource was its vast forests, Nokia became the pioneer in the industry and it also introduced many
new methods of production.
Leo Mechelin took over the positon of chairman after Fredrik Idestam, the company constructed
its own power plant. And few years later in Nokia’s rubber business was formed. It was prior
known as Finnish Rubber Works, Founded by Eduard Polon in the year 1898. In 1912 Finnish
Cable Works established by Arvid Wickstrom became Nokia’s Cable and electronic business.
Nokia listed its first share in Helsinki Exchange in the year 1915. All these three company
amalgamated and formed Nokia Corporation in the year 1967.
The major breakthrough for the Nokia in telecommunication happened when they were developing
radio telephones for the army and emergency service. It started to focus on the development of
electronic sector and it acquired the electronic segments such as consumer, workstations and
mobile communication.
Nokia also ventured into television manufacturing by acquiring “Solrora” the largest manufacturer
of color television in Sandinavia and Luxor. Nokia merged Sandinavia and Luxor into single
division and concentrated to creating stylish consumer electronic product to suite the Scandinavian
market. This led to the success of Nokia in satellite and digital television technology.
Nokia became Sandinavia’s largest information technology business after acquiring the data
systems division of the Swedish Ericsson Group. By now the company was diversified into various
business such as, paper product, electronics, tires, and rubber footwear, electricity generation
machinery, chemicals and many more.
In the year 1988 the company’s profit was declining due to the severe price competition in the
consumer electronic market. On the year the chairman of Nokia Kari Kairamo committed suicide
due to stress. Simo S Vuorileto succeeded the position and began to streamline the operations. The
company was divided into 6 groups such as consumer electronics, data, mobile phones,
telecommunication, cables and machinery and other basic business. Nokia divested flooring,
paper, and rubber and ventilation system businesses and ventured into manufacturing of mobile
phones for the U.S and French Government.

The company’s profit continued to decline. Nokia began strengthened its position under the
president-ship of Jorma Ollila. Nokia started to focus on the telecommunication and phones. In
1994 Nokia launched its first 2100 series with the signature Nokia ringtone. From then onwards
there was no looking back for Nokia, and by 1998 Nokia became the world leader in the mobile
market.

Products that made of Nokia successful

Nokia manufactured a wide range of phones which lead the company to become the market leader
of the mobile manufacturing industries.
Nokia started with manufacturing of Analogue phones. In the year 1987 Nokia launched its first
portable phone “Nokia Cityman 1320” it was a high end phone combining the best Finnish design
with Nokia's technical savvy. Nokia gained a massive publicity coup when Soviet leader Mikhail
Gorbachev used a Cityman to make a call from Helsinki to his communications minister. Perhaps
the first celebrity endorsement of a mobile phone4. By 1988 Nokia was taking over UK market by
10%.
In 1989 Frank Nuovo then designing consultant helped Nokia to in the path of realizing its vision
and launched Nokia 101 which was known for its easy to use feature and small size. Later Nouvo,
designed 232, a consumer phone with bags of style. Nuovo called it his Ferrari phone.

4
http://www.mobilephonehistory.co.uk/nokia/nokia_cityman_1320.php
In the early 90’s Nokia moved to GSM phones. Nokia 1011 was the first GMS phone launched
by Nokia and it became the widely available phone in UK. The name of the phone represents the
day and the month it was released i.e 10th November, 1992.
Nokia 1011 was replaced by Nokia 2010. It became the coolest business phone. The Nokia 2110
was pitched at the high flying executive travelling to Europe and making the most of the GSM
network. It was also the first mobile phone with the Nokia tune. At this stage Nokia had not adopted
this ringtone as their signature tune, it was just one of five tones the user could choose from.5
Many people will remember the Nokia 1610 as their first mobile phone. It was Nokia's second
budget digital phone after the 20106
From GSM phones Nokia launched “Premium Phones” it gained a status of luxury product. The
company targeted the wealthy individuals and executives. Nokia 8810 was the first Premium range
phone with slide. The other phones under these series were Nokia 8850, Nokia 8890, Nokia 8890i,
Nokia 8800/8801.Nokia 8800 was the sophisticated slide mechanism
Nokia started to next focus on Fashion categories the 7000 series in 2002. 7000 series had the
latest feature and top end consumers. The phones were stylish, small and light. The Fashion phone
targeted both men and women customers. Under these series Nokia manufactured Nokia 7210,
Nokia 7250/7250i, Nokia 7260/7270/7280, Nokia 7360/7370/7380/7390.

In 1999 Nokia introduced the world’s first phone that could access information through internet
by Nokia 7110. Nokia's chief designer, Frank Nuovo, formerly a jazz drummer from Monterey,
created the Nokia 7110. He took the idea of the slider used in the original 'Matrix' phone, the 8110,
and added a button to operate the slide, a modification already made to the 8110s used in the Matrix
film. The phone had an oversized screen and when closed has a very different appearance to other
phones. The two controls resemble eyes and give it a modern edgy look.

The feature of this phone that everyone was talking about in early 1999, though, was WAP or
Wireless Application Protocol (WAP), a technology that allowed mobile phone users to access
content from the internet. WAP was a standard agreed between Nokia, Ericsson and Motorola,
although, Nokia took the lead with the first phone to use it, which they announced in early 1999. 7
Nokia 7650 was Nokia’s first camera phone.

The other category of phone introduced by Nokia was the “Classic Category” which is known as
6000 series, these phones offered features such as Infa-red, Bluetooth connectivity and tri-band
GSM. The phone basically targeted the business class users who were adapted to older phones.
The model that created loyal base customer for Nokia was 6310. The customers wanted to continue
using the longer period therefore the others models of phones where suppressed.

3000 series which is known as expression series was lunched during late1990’s these phones were
targeted to customers who valued family and other important things in life. It offered a certain

5
http://www.mobilephonehistory.co.uk/nokia/nokia_2110.php
6
http://www.mobilephonehistory.co.uk/nokia/nokia_1610.php
7
http://www.mobilephonehistory.co.uk/nokia/nokia_7110.php
extent of personalization and which is users friendly. Moving from this set of customers Nokia
started to target the youth. The various model of phones offered under this series were Nokia 3210,
Nokia 3310, Nokia 3330, Nokia 3330, Nokia 3410 and Nokia 3510.

The most basic phone that was launches was 1100. Over 250 million 1100s have been sold since
its launch in late 2003 making it world’s bestselling phone handset. The 1100 achieved its
popularity despite being made during a time when more modern mobile phones with more features
(e.g. colour screen, internal camera) were available in the market. It was targeted towards
developing countries and users who do not require advanced features beyond making calls
and SMS text messages, alarm clock, reminders, etc8.

The year 2003 also saw the launch of the company’s unorthodox-looking N-Gage device. Running
Symbian OS 6.1 (Series 60), the phone/hand-held gaming system wasn’t much successful
commercially as only 3 million units were sold. The following year, the Nokia 7280 "lipstick"
phone was launched. Part of the company’s "Fashion Phone" line, the device was listed as one of
the best products of the year by Fortune Magazine. It also featured in the Pussycat Dolls' "Beep"
music video. Midway through the decade, the company launched its N-series of phones, with the
N70, N90, and N91 being the first members of the series. The flagship N8 was launched later in
2010.9

In 2007 Nokia with the partnership of Microsoft launched a new series of smart phone called Nokia
Lumia and Nokia Asha.

Signature Ringtone of Nokia.

The famous ringtone of Nokia was composed by a Spanish guitarist “Franisco Tarrega” in the year
1901 a century before Nokia adopted the tune. The original guitar composition was titled “Gran
Vals”. In 1992 Nokia purchased the right of the song and used it for their very first television ad
for mobile phone specifically in Noki 1011.

New technology came out one year after the commercial, allowing for melodic monophonic tones.
While picking a default tone, the company looked toward ‘Gran Vals’ for inspiration. “That’s how
Nokia Tune was born,” Tapio said. “The first product that came out with it was in 1994; the Nokia
2110 It worked perfectly with the music.”10

Two years later, the technology for polyphonic ringtones (meaning more than one note can be
played at the same time) became available, first heard on the Nokia 3510. It continued to receive
a number of makeovers and applications, such as the sound first heard when the phone switches
on.11

8
https://en.wikipedia.org/wiki/Nokia_1100#cite_note-1
9
http://www.gsmarena.com/the_rise_dominance_and_epic_fall__a_brief_look_at_nokias_history-blog-
13460.php
10
http://fasterlouder.junkee.com/brief-history-nokias-beloved-ringtone/871259
11
ibid
Next in line comes an unknown polyphonic version from 2003. It is only available on the Nokia
2300. You will not get it on any other phone. In the .mid format. It is not downloadable. And in
2004 the realtone piano version. It is in many different formats. The .aac format is on the Nokia
7900 Prism, the .mp3 version is on the Nokia 2630, and finally on the .mid format, it is included
on the Nokia 2600, the Nokia 1200, Nokia 1650 etc. The 2008 version, in the .aac and .mp3 format.
It is the acoustic guitar. Included on phones such as the Nokia N78. There is a short version on the
Nokia 100 and Nokia X1-01.In 2011 comes has bells & chimes. It was included on the Nokia N9.
And the remix, known as Nokia Tune Remix, included on the N9 and Lumia series In the year
2013 version, same as the 2011, but higher pitched and a minor change. Which was included on
the Nokia Lumia series and a few series 30 phones And the one only on the present series 30
phones, such as the Nokia 108 from 2013. It is on the .aac format12
Tagline and Logo of Nokia
Nokia was the company to have a branded and copyrighted ringtone on all their handsets, people
knew when they heard that ringtone, that person was using a Nokia, regardless of whether they
could see the handset. A simple, yet immensely effective tool for raising brand awareness.
The company’s first log was designed in the year 1871, featuring a fish, the reference to the river
located nearby Nokiavirta from where the company got its name Nokia.
After 60 years Nokia changed its logo to a black circle and the company name written in the middle
connecting the circle it resembled similar to the logo of Pepsi. This logo lasted just for few years.
The next logo focused on the mobile phone for which the company wanted to be known for. Nokia
changed its logo to the Word Nokia in light blue, soft yet clear. The colour representing their home
land, “Finland” as the country’s flag features a cross of the color blue. The trident/fork icon used
in the logo is a reference to mobile phone cells, the connection from your phone to the towers. 13
Through this logo Nokia sent a clear message to the customers that they need not fear with the
reception of network. Hence this logo basically focused on the connectivity of the phone with the
towers. After few years Nokia dropped the trident icon and retained the text and add a new slogan
“Connecting People” it was modified by professional typographer “Erik Spiekermann” from
Germany. And Nokia hasn’t change the logo since then.
Competitors to Nokia
The major competitors of Nokia were LG Electronics Inc., Motorola Inc., Sony Mobile
Communication Inc, Samsung Inc. and Apple Inc.
Motorola Inc.
Martin Cooper, a senior engineer at Motorola made first mobile phone call “Motorola DynaTAC
on April 1973 placing a call to Dr. Joel S. Engel of Nokia Bell Labs at an American and scientific
development company owned by Nokia. Motorola Inc. was an American Multinational

12
http://nokia.wikia.com/wiki/Nokia_Tune_History
13
https://themapr.wordpress.com/2010/01/05/the-evolution-of-the-nokia-brand-and-logo-time-for-change/
Telecommunication company found in the year1928. It was started in Chicago, Illinois as Glavin
Manufacturing Corporation. Motorola is also credited with inventing the Six Sigma quality
improvement process, which is now a standard of excellence employed world over.14
LG Electronics Inc.
LG (Lucky Goldstar) Electronics Inc. is South Korean based multinational electronics company is
was found in the year 1958. LG focused on developing innovative LG mobile phone technologies,
which made it the top manufacturer of CDMA mobile handsets in the US in 2003. One year later,
it had become the number one manufacturer of CDMA mobile handsets in the world. As the 2000's
went to a close, LG has become a giant in the mobile phone manufacturing industry, dominating
sales all over the world and continuing to be one of the strongest mobile phone manufacturers
worldwide.15
Sony Mobile Communications Inc.
Sony Mobile Communication Inc. was founded on October 1st, 2001. It was joint venture between
Sony and Ericsson. The first phone launched by Sony was “Sony Ericsson”. In 2008 Sony came
with first “Sony Xperia” under this series the company launched Xepria 10 which became a huge
success to the company.
Samsung Inc.
Samsung was found in the year 1938. The Samsung mobile has been around since 1983. The
turning point for Samsung was in the year 1993 when it released SH-700 series which was sleek
style and higher sound quality. By 2009 the company world market share was 70%. Samsung
launched its very first Samsung Galaxy phone in June 2009, and it offered a good number of
features as compared to any other phones that were in the market. However the only problem with
the phone was its lack of firm ware update, which infuriated Samsung Galaxy users. The phone
was marketed and sold in different parts of the world, and was widely accepted. This was the very
first Android based phone offered by Samsung. Besides Samsung Galaxy, Samsung also launched
Samsung Galaxy Spica in November 2009.16

Apple Inc.
Apple Inc. was an American based multinational technology company. One of the company’s
hardware product is IPhone. In 2007 Apple Inc. launched its first iPhone. In 2008 it launched
iPhone 3GS which supported 3G. The major success for the company was iPhone 4 it was sleeker
with modern looks and massively increased pixel count. It was one the most significant iPhone
Apple has ever made and the rest is history.
Impact of Android on Nokia

14
https://successstory.com/companies/motorola-inc
15
http://www.brighthub.com/mobile/lg/articles/83672.aspx
16
http://blog.brokenlcds.com/samsung-smart-phone-history/
Android the technology that changed the face of Mobile phones. Android Incorporation was
founded in Palo Alto, California by Andy Rubin. Veteran Apple engineer Andu Rubin founded a
small mobile software company called Danger. They were known for “Hiptop” a smartphone with
landscape keyboard and software that made instant messaging, web browsing, and email equally
important in the interface. 17
Later Danger’s board of director voted for replacement of Andy Rubin. And Andy Rubin found a
new company Android Inc. which focused on developing a platform that was open to all software
designers. Android 1.0 OS was introduced in 2008 in the HTC Dream Mobile and then everything
is a history.
In present days Android is considered as the fastest growing mobile OS. It provides a best
application experience. It provides a single app model that allows developers to deploy apps
broadly to thousands of users across wide range of mobile devices18.
Android is preferable platform for developers, beginners, users when compared to other operating
system. It’s not just the open source nature of Android that make it popular(as Firefox and Ubuntu
belongs to same category), it’s the rich documents from Google, large community of developers
and massive market of android devices and its rich app made which it a largest platform of all. 19
When Android was gaining importance, Nokia was still using Symbian OS. And in the year 2010
Android overtook Symbian OS. Nokia failed to recognize the growing importance of Android and
software or the transition of smart phones. Nokia declined the offer of Android and joined hands
with Microsoft OS.
End of Nokia Era
Nokia a company with 150 years of history came to an end when, the Nokia devices and services
was acquired by Microsoft on September 3, 2013 for $7 billion. After the acquisition Microsoft
owns the Lumia, Asha and the X series apart for these Nokia’s design team. Employees, supply
chain, developer relations and most of Nokia’s manufacturing plants were also got transferred to
Microsoft. As per the deal Microsoft will control the IP agreements and any third part contracts
related to Nokia devices.20
The question that arises is what lead to the end of giant company like Nokia? What is the reason
for why Nokia Fell? The answer to these questions could be that,

Nokia was overconfident about their brand that it failed to see the changing needs of the customers.
When Apple Introduced iPhone it revolutionized the concept of smart phone. Apple phones had a
slick iOS touchscreen based software which transformed the way people interacted with their
phones. Soon after Apple launched an Apps Store that began to take off, attracting tens of

17
https://www.androidcentral.com/android-pre-history
18
http://www.softwebsolutions.com/resources/impact-of-android-os-on-mobile-application-development.html
19
ibid
20
https://www.engadget.com/2014/04/25/microsoft-nokia-merger-details/
thousands of developers, and then customers.21 Even after the success of iPhone, Nokia refused to
adapt touchscreen technology

When Apple launched its Apps store it attracted thousands of developers. It was Apple that
popularized the concept of an app store. Nokia tried to robust its app store but failed as it was not
easy to use as Apple App stores. Even after being the pioneer of smartphone market Nokia fail to
adapt to changes. And failed to respond the change in the shift of customers demand.
The next change that Nokia failed to recognize is the growth of Android OS, which Samsung
recognized and took advantage of it while Nokia focused on Symbian. It can be said that Android
paid off for Samsung. Samsung chose Android at the right time, and it benefited from the
maturation of that platform22 Samsung is one of the dominant player in the Android market. Nokia
declined Android and went into partnership with Microsoft and launched the Lumia series. The
series was unsuccessful because it didn’t stand a chance before iPhone and Samsung.
Apart from these Nokia also lacked innovations, when company like Apple and Samsung came up
with new phones every year with modification from its prior model, Nokia stuck with the same
model. When Nokia launched its Window phone in 2011 it was unsuccessful because the basic
technology which important for attracting customer and sale was missing. The design of Lumia
was unattractive compared to the phones launched by Apple and Samsung. Nokia focused on
making a phone that was durable i.e. hard to break than focusing on increase the battery life span
more, the looks of the phone or increase the camera quality. Hence it can be said that Nokia focused
more on the hardware of the phone than the software which equally essential has hardware.
The companies share prices started to decline steadily from late 2010’s and finally the giant of
mobile manufacturer Nokia came to an end when it was sold to Microsoft.
Comeback of Nokia
As quoted by Marianne Williamson “Every ending is a new beginning” is true in the case of Nokia.
After absent from the smartphone market Nokia launched, Nokia 3, Nokia 5 and Nokia 6 with the
partnership of HMD.
The profits of Nokia began to drop even prior to the acquisition by Microsoft. Microsoft acquired
with a hope creating a successful window based phone but this initiative failed. And the deal of
purchasing Nokia proved to be loss to Microsoft. In 2016 Microsoft sold Nokia to HMD Global.
Nokia learnt from its past mistakes and embraced Android and launched three Android handset,
Nokia 3, Nokia 5 and Nokia 6. Apart from these phones HMD is brought back one of the famous
model of Nokia which 3310 with Android. It was released in the month of February 2017.
Nokia 3 is a budget smartphone which was launched on 26th February, 2017. Nokia is 5.0, 720p
display protected with Gorilla Glass. Powered by MediaTek MT6737 quad-core processor, that

21
https://www.forbes.com/sites/haydnshaughnessy/2013/03/08/apples-rise-and-nokias-fall-highlight-platform-
strategy-essentials/#467574e66e9a
22
https://www.wired.com/2012/04/5-reasons-why-nokia-lost-its-handset-sales-lead-and-got-downgraded-to-
junk/
features Mali-T720MP2 graphic processor, the device sports 16GB internal storage which is
expandable up to 256 GB using microSD card, and 2 GB of RAM. Nokia 3 comes with an 8MP
primary camera and 8MP front camera.23
Nokia 5, , is another mid-range smartphone that features 5.2-inch HD 720p IPS LCD display with
Gorilla Glass, the same Snapdragon 430 processor, 2GB of RAM, a 3,000mAh battery, a
fingerprint sensor and 16GB of internal storage which can be expanded via a microSD card (of up
to 256GB). Nokia 5 has a 13MP rear camera and 8MP front camera.24
Nokia 6 is the high-end device on the Qualcomm Snapdragon 430 processor. The device, comes
in four colors options such as matte black, silver, tempered blue and copper. It has 4GB RAM and
64 GB internal storage which is expandable up to 128 GB. It features 16MP rear and 8MP front
camera. Nokia 6 comes with dual amplifier speaker and a 3000mAh battery. 25
With the Nokia 6, 5 and 3, Nokia is concentrating on software rather than specifications alone.
While the Nokia 3, Nokia 5 and Nokia 6 do not come with internals that will blow you away or
even some radical bezel-less design, they come with one feature that sets them apart from nearly
all Android competitors out there - 100 percent stock Android.26With holding 100% stock the three
Nokia phone promises with timely update.
To conclude the case
Nokia one of the big giants in mobile sector vanished from the market because it didn’t foresee
the changes that were happening the customer preference, technological changes and its
competitors. The company was sold to Microsoft in September 2013, once the transaction was
completed, 32000 employees of Nokia, including 4700 employees in Finland and about 18,300
manufacturing employees, joined Microsoft. Microsoft also acquired Nokia’s department of
device and service, including mobile phones, smart devices and the leading design tem. And like
how every end is a new beginning. Nokia bounced back with a launch of android phone. Now it is
for the time to tell whether Nokia will gain its glory back? Will Nokia be able to survive in the
competitive mobile market where iPhone’s and Samsung’s phones are popular? Will it renew its
old product or will Nokia innovate new products? Can it again disrupt the market for good?
Time will tell but one thing is for sure, many things can be learned from Nokia’s journey.

23
http://www.dqindia.com/nokias-comeback-with-nokia-3-5-and-6-set-to-launch-today/
24
ibid
25
ibid
26
http://indiatoday.intoday.in/technology/story/5-reasons-why-nokia-6-5-3-could-be-the-most-important-
smartphones-of-the-year-in-india/1/949218.html
Reference:
http://boardofwisdom.com/togo/Quotes/ShowQuote?msgid=607898#.WTVsLWh97IV

http://boardofwisdom.com/togo/Quotes/ShowQuote?msgid=607898#.WTVsLWh97IV
http://www.androidpolice.com/2017/03/01/nokias-comeback-explained-historic-phone-
company-suddenly-making-android-phones/

http://www.mobilephonehistory.co.uk/nokia/nokia_cityman_1320.php

http://www.mobilephonehistory.co.uk/nokia/nokia_2110.php

http://www.mobilephonehistory.co.uk/nokia/nokia_1610.php

http://www.mobilephonehistory.co.uk/nokia/nokia_7110.php

https://en.wikipedia.org/wiki/Nokia_1100#cite_note-1

http://www.gsmarena.com/the_rise_dominance_and_epic_fall__a_brief_look_at_nokias_history-
blog-13460.php
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https://successstory.com/companies/motorola-inc

http://www.brighthub.com/mobile/lg/articles/83672.aspx
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https://www.androidcentral.com/android-pre-history

http://www.softwebsolutions.com/resources/impact-of-android-os-on-mobile-application-
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https://www.engadget.com/2014/04/25/microsoft-nokia-merger-details/

https://www.forbes.com/sites/haydnshaughnessy/2013/03/08/apples-rise-and-nokias-fall-
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https://www.wired.com/2012/04/5-reasons-why-nokia-lost-its-handset-sales-lead-and-got-
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http://www.thehindubusinessline.com/info-tech/nokia-launches-3-smartphones-in-india-for-rs-
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http://www.hindustantimes.com/tech/nokia-3310-set-to-make-a-comeback-may-be-priced-at-rs-
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http://blog.brokenlcds.com/samsung-smart-phone-history/
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