Study Notes: Entrepreneurship Development
Study Notes: Entrepreneurship Development
Study Notes: Entrepreneurship Development
ENTREPRENEURSHIP DEVELOPMENT
(RMB402)
MBA Semester IV
(Session 2017-2018)
Prepared By
Mr. Amit Kumar Dubey
Assistant Professor
UNIT I
ENTREPRENEURSHIP
DEVELOPMENT
The concept of entrepreneurship is a complex phenomenon. Broadly, it relates to the entrepreneur, his vision and its
implementation. Entrepreneurship is a composite skill, which include imagination, readiness to take risks, ability to bring
together and put to user other factors of production, capital, labour, land, and also intangible factors such as the ability to
mobilize scientific and technologic advances. One of the qualities of entrepreneurship is the ability to discover an investment
opportunity and to organize an enterprise, thereby contributing to real economic growth. It involves taking of risks and making
the necessary investments under conditions of uncertainty and innovating, planning and taking decisions.
Q: Who is an Entrepreneur?
ENTREPRENEUR
The word entrepreneur originates from the French word, entreprendre, which means "to undertake."
The term entrepreneur was first used by Richard Cantillon in his essay on “The Nature of Commerce” (1755).
According to him an entrepreneur was one who buys factor services at certain prices in order to combine them to
produce a product and sell it at uncertain prices at the moment at which he commits himself to his costs. This analysis
recognizes that an entrepreneur has the willingness to bear risk. Cantillon viewed the term entrepreneur from the
supply side and ignored the demand side.
According to F. H. Knight entrepreneur refers to be a specialized group of persons who bear uncertainty.
Uncertainty is defined as a risk which cannot be insured against and is incalculable whereas risk can be reduced
through insurance. Hence, Entrepreneur is the economic functionary who undertakes such responsibility of uncertainty
which by its varying nature can’t be insured or capitalized or salaried too.
According to Jean Baptiste Say, Entrepreneur is an economic agent who units all means of production land of one,
labour of another and capital of yet another and thus produce a product. By selling the product, he pays rent of land;
wages to labour, interest on capital and what remains is his profit. Thus a capitalist provides finance whereas
entrepreneur is an organizer. He coordinates, organize and supervise.
According to Joseph. A. Schumpeter, an entrepreneur is one who seeks to reform or revolutionize the pattern of
production by exploiting an innovation or more generally an untried technology and the possibility for producing a
new commodity or producing an old one in a new way by opening up a new source of supply of material or new outlet
of products. Thus, an entrepreneur is one who innovates raises money, collect inputs organize talents, provides
leadership and sets the organization in proper order.
Schumpeter made a distinction between inventor and innovator as an inventor is one who discover new methods and
new materials and Innovator utilizes invention (or discoveries) in order to make new combinations.
According to Schumpeter innovation may occur in following forms:
• New product in market.
• New production technology.
• Opening of new market into which the specific product has not previously entered.
• Discovery of new source of raw material.
• Carrying new form of organization of a business venture.
According to Adam Smith, father of political economy, entrepreneur has a role of industrialist, who forms an organization for
commercial purpose- he is proprietary capitalist, supplier of capital and at some time a manager.
According to management guru Peter F. Drucker, entrepreneur is one who always searches for chance, responds to it and
exploits it as an opportunity.
According to ILO (International labour prganisation), entrepreneur are people who have ability to see and evaluate business
opportunities; together the necessary resources to take advantage of them; and to initiate appropriate action to ensure success.
In USA entrepreneur are one who discovers new ideas, organize the business and often manage its operations to provide
economic goods and services for the public.
In oxford English dictionary, entrepreneur is one who undertakes an enterprise, especially a contractor acting as intermediary
between capital and labour.
CONCLUSION: A person who tries to create something new, organizes production and undertakes risks and handles economic
uncertainty involved in enterprise is an entrepreneur.
Example: JamshedJi Nausser Wanji Tata, G.D. Birla, Jamnalal Bajaj, Dhirubhai Ambani etc.
necessary infrastructure for production, supervises sales and marketing and also assumes the role of the personnel
manager. The entrepreneur thus has a multi-faceted personality when he undertakes managerial functions.
• Innovation: By far the most important function of an entrepreneur is innovation. Here he introduces far-reaching
improvements in the quantity and quality of the production line. He considers the economic viability and technical
feasibility of an invention. It is this function of the entrepreneur which injects the element of dynamism into the
economic system.
Arthur H. Cole has described an entrepreneur as a decision-maker and attributed the following functions to him:
• The determination of those objectives of the enterprise and the change of those objectives as conditions required or
made advantageous;
• The development of an organization, including efficient relations with subordinates and all employees;
• Securing adequate financial resources, and maintaining good relations with the existing and potential investors;
• The requisition of efficient technological equipment and the revision of it as new machinery appeared;
• The development of a market for the products and the devising of new products to meet or anticipate consumers’
demand;
• The maintenance of good relations with public authorities and with the society at large.
The functions of an entrepreneur with reference to the underdeveloped countries include wide range of activities has been
provided by Kilby:
1. Management of scarce resources.
2. Dealing with public bureaucracy (licenses, taxes).
3. Acquiring and overseeing assembly of the factory.
4. Industrial designing and engineering.
5. Marketing of product and responding to competitions.
6. Industrial new product.
7. Perception of market opportunities (novel or imitative).
8. Financial and production management.
9. Management of customers and supplies relations.
10. Management of scarce resources.
TYPES OF ENTREPRENEURS
Entrepreneurs may be classified in a number of ways.
A. ON THE BASIS OF TYPE OF BUSINESS.
Entrepreneurs are classified into different types. They are
1) Business Entrepreneur: He is an individual who discovers an idea to start a business and then builds a business to
give birth to his idea.
2) Trading Entrepreneur: He is an entrepreneur who undertakes trading activity i.e.; buying and selling manufactured
goods.
3) Industrial Entrepreneur: He is an entrepreneur who undertakes manufacturing activities.
4) Corporate Entrepreneur: He is a person who demonstrates his innovative skill in organizing and managing a
corporate undertaking.
5) Agricultural Entrepreneur: They are entrepreneurs who undertake agricultural activities such as raising and
marketing of crops, fertilizers and other inputs of agriculture. They are called agripreneurs. 6) Retail Entrepreneur:
Medical shops, fruit shops etc.
7) Service Entrepreneur: Beauty parlour, airlines, drycleaning etc.
B. ON THE BASIS OF USE OF TECHNOLOGY: Entrepreneurs are of the following types.
1) Technical Entrepreneur: They are extremely task oriented. They are of craftsman type. They develop new and
improved quality goods because of their craftmanship. They concentrate more on production than on marketing.
2) Non-Technical Entrepreneur: These entrepreneurs are not concerned with the technical aspects of the product. They
develop marketing techniques and distribution strategies to promote their business. Thus they concentrate more on
marketing aspects.
3) Professional Entrepreneur: He is an entrepreneur who starts a business unit but does not carry on the business for
long period. He sells out the running business and starts another venture.
C. ON THE BASIS OF MOTIVATION:
Entrepreneurs are of the following types:
Pure Entrepreneur: They believe in their own performance while undertaking business activities. They undertake
business ventures for their personal satisfaction, status and ego. They are guided by the motive of profit. For example,
Dhirubhai Ambani of Reliance Group.
Induced Entrepreneur: He is induced to take up an entrepreneurial activity with a view to avail some benefits from
the government. These benefits are in the form of assistance, incentives, subsidies, concessions and infrastructures.
Motivated Entrepreneur: These entrepreneurs are motivated by the desire to make use of their technical and
professional expertise and skills. They are motivated by the desire for self-fulfillment.
Spontaneous Entrepreneur: They are motivated by their desire for self-employment and to achieve or prove their
excellence in job performance. They are natural entrepreneurs.
D. ON THE BASIS OF STAGES OF DEVELOPMENT: They may be classified into;
First Generation Entrepreneur: He is one who starts an industrial unit by means of his own innovative ideas and
skills. He is essentially an innovator. He is also called new entrepreneur.
Modern Entrepreneur: He is an entrepreneur who undertakes those ventures which suit the modern marketing needs.
Classical Entrepreneur: He is one who develops a self-supporting venture for the satisfaction of customers’ needs. He
is a stereo type or traditional entrepreneur.
E. CLASSIFICATION ON THE BASIS OF ENTREPRENEURIAL ACTIVITY: They are
Classified as follows:
Novice: A novice is someone who has started his/her first entrepreneurial venture.
Serial Entrepreneur: A serial entrepreneur is someone who is devoted to one venture at a time but ultimately starts
many. He repeatedly starts businesses and grows them to a sustainable size and then sells them off.
Portfolio Entrepreneurs: A portfolio entrepreneur starts and runs a number of businesses at the same time. It may be a
strategy of spreading risk or it may be that the entrepreneur is simultaneously excited by a variety of opportunities.
F. CLASSIFICATION BY CLARENCE DANHOF: Clarence Danhof, On the basis of American agriculture, classified
entrepreneurs in the following categories: or on the basis of functional Characteristics:
Innovative Entrepreneurs: They are generally aggressive on experimentation and cleverly put attractive possibilities
into practice. An innovative entrepreneur, introduces new goods, inaugurates new methods of production, discovers
new markets and reorganizes the enterprise. Innovative entrepreneurs bring about a transformation in lifestyle and are
always interested in introducing innovations.
Adoptive or Imitative Entrepreneurs: Imitative entrepreneurs do not innovate the changes themselves, they only
imitate techniques and technology innovated by others. They copy and learn from the innovating entrepreneurs. While
innovating entrepreneurs are creative, imitative entrepreneurs are adoptive.
Fabian Entrepreneurs: These entrepreneurs are traditionally bounded. They would be cautious. They neither introduce
new changes nor adopt new methods innovated by others entrepreneurs. They are shy and lazy. They try to follow the
footsteps of their predecessors. They follow old customs, traditions, sentiments etc. They take up new projects only
when it is necessary to do so.
Drone Entrepreneurs: Drone entrepreneurs are those who refuse to adopt and use opportunities to make changes in
production. They would not change the method of production already introduced. They follow the traditional method
of production. They may even suffer losses but they are not ready to make changes in their existing production
methods.
There is another classification of entrepreneurs. According to this, entrepreneurs may be broadly classified into
commercial entrepreneurs and social entrepreneurs. G. Aruther H. Cole Classification:
Empirical: He is an entrepreneur hardly introduces anything revolutionary and follows the principle of rule of thumb.
Rational: The rational entrepreneur is well informed about the general economic condition and introduces changes
which look more revolutionary.
Cognitive: Cognitive entrepreneur is well informed, drawn upon the advice and services of experts and introduces
changes that reflect complete break from the existing scheme of enterprise. H. Classification on the basis of Ownership:
• Private: private entrepreneur is motivated by profit and it would not enter those sectors of the economy in which
prospects of monetary rewards are not very bright.
• Public: In the undeveloped countries government will take the initiative to share enterprise. State (State govt.) & Joint
Entrepreneur (Private & Public)
I. Classification based on the scale of enterprise:
• Small Scale
• Large Scale
J. Classification on the basis of Area:
• Urban
• Rural
K. Classification on the basis of Gender:
• Men
• Women
Commercial Entrepreneurs: They are those entrepreneurs who start business enterprises for their personal gain. They
undertake business ventures for the purpose of generating sales and profits. Most of the entrepreneurs belong to this category.
Social Entrepreneurs: They are those who identify, evaluate and exploit opportunities that create social values and not
personal wealth. Social values refer to the basic long standing needs of society. They focus on the disadvantaged sections of
the society. They play the role of change agents in the society. In short, social entrepreneurs are those who start ventures not
for making profits but for providing social welfare.
Committed Loyal
Visionary Planner
Motivator Skilled, Knowledgeable
Perception of an opportunity Setting of objectives
Interpersonal communication Formal Communication
Planner Implementer
Negotiating Organising
Trouble-shooting Motivating
Tactical Planning Strategic Planning
Innovator Administrator
Determined Confident
Making it a growing concern Controlling
He sets up a new business enterprise. He runs an already existing business.
He possesses the managerial, creative and innovative He possesses the managerial skills and business
skills to launch a business venture. knowhow to operate a business enterprise.
He acts as an innovator and creates He works in the set up created by the entrepreneur. He
a set up for managers to work in. performs day-to-day functions of the business.
He launches a new business and works for its growth He maintains the efficiency of the organisation.
and success.
He assumes the risk of success or failure of an He is paid for his services by the company. He does not
enterprise. assume any risk for business activities.
He performs entrepreneurial functions only when there He performs managerial functions on a continuous basis.
is the need to launch a new enterprise or reenergize
(change) the existing enterprise.
Entrepreneurial functions are not performed on a
continuous basis.
He is accountable to his own self. He does not have any He is accountable to his superiors and also the owners of
boss. the company.
INTRAPRENEUR ENTREPRENEUR
He operates within the organizational environment. He operates outside the organizational environment.
He transforms an idea into reality by focussing on He sees a business opportunity, obtains the necessary
innovation and creativity in the internal organisational inputs and starts a business operation.
environment.
He brings about change in the existing state of equilibrium He brings an organisation into existence. Once the
of organisation’s operations. business enters stagnation, he reenergizes
entrepreneurship within large organisations.
He carried out the growth of existing business. He starts a small business and grows it to a large business
house.
Concept of Entrepreneurship
Invention
Decision
Making
Defining Entrepreneurship
Accepting Growth
Challenges
Entrepreneur-A person, who creates some new events, organizes factors of production, undertakes risk & handles
economic uncertainty involved in new enterprise/ venture.
Entrepreneurship- A set of attributes that an entrepreneur possesses & practices to establish & run the enterprise, is
the ability of the individual to convert the ideas and thoughts into reality.
Enterprise: -A business or company. Entrepreneurial activity, especially when accompanied by initiative and
resourcefulness. An organization, especially a business or a difficult and important plan, especially one that will earn
money.
The Person
The Environment
In Francis A. Walker’s view, entrepreneurship is a gifted talent possessed by some individuals. It is like entrepreneurs are
born, they cannot be made.
CHARACTERISTICS OF ENTREPRENEURSHIP
Above study of entrepreneurship has shown that the process of entrepreneurship is indeed complex and also when
we say entrepreneur is what an entrepreneur does. Experts have enlisted the characteristics of entrepreneurship as follows:
1. Ability to create enterprise: Entrepreneurship is primarily an economic activity because it involves creation and
operation of an enterprise. It is basically concerned with satisfying the needs of customer with the help of production
and distribution of goods and services.
2. Organising function: An entrepreneur brings together various factors of production for an economic use. He
coordinates and controls the factors of production, efforts of the persons engaged in his enterprise.
3. Innovation: Entrepreneurship is an automatic, spontaneous and creative response to changes in the environment. It
involves innovation of something new to cause dynamic change and spectacular success in the economy, and create
conditions for growth of the economy.
4. Risk bearing capacity: Risk is an inherent and inseparable element of entrepreneurship. He assumes the uncertainty
of future. An entrepreneur guarantees rent to the landlord, wages to employees and interest to the investors in the hope
of earning more than the expenses.
5. Managerial and leadership functions: An industrial entrepreneur must have additional personality traits such as
managerial and leadership skills. Managerial and leadership qualities predominant orientation in the direction of
productivity, working relation and creative integration along with desire to make profit. Entrepreneurship demands
tactful handling of risk and uncertainties because new commodity and its acceptability are uncertain.
6. Gap filling: The gap filling between human needs and the available products and services leads to entrepreneurship.
An entrepreneur identifies the gap and takes necessary corrective measures to fin the gap, to achieve his action oriented
motive in the enterprise as an entrepreneur with the help of entrepreneurship process.
7. Mobilization of resources
8. Economic activity
9. Goal oriented activity
9. Risk-bearing: ‘No-risk, no business’ or ‘no-risk, no gains’. There is an element of risk in every business, hence an
entrepreneur should be prepared to accept failure in its proper perspective and view failure as a challenge and
opportunity.
Apart from these basic traits, Robert D. Hisrich has identified a few more entrepreneurial traits. In his opinion the
entrepreneur must have adequate commitment, motivation and skill to start and build a business. It is his responsibility to
determine if the management team has the complementary skills necessary to succeed. Hisrich feels that the entrepreneur must
possess the following traits in addition to those mentioned in the preceding paragraphs:
a) Motivation: An entrepreneur must built an efficient team, keep it motivated and provide an environment for individual
growth and career development.
b) Self-confidence: Entrepreneurs must have the mental capacity to face any situation. They should also have the ability
to inspire others. They must have the confidence in themselves and the determination to achieve their goals.
c) Long-term involvement: Entrepreneurs must be committed to long-term projects which require continuous and
consistent involvement.
d) High energy level: Success of an entrepreneur demands the ability to work long hours for sustained periods of time.
e) Trouble-shooter: The entrepreneur must possess the trait of the proverbial “trouble-shooter”. He must have the ability
to identify where a problem is and suggest on the spot solutions.
f) Initiative: The entrepreneur must have initiative, accepting personal responsibility for actions and above all make
good use of resources. It is this trait which gives the entrepreneur the courage to risk and learn from failures.
g) Goal-setter: An entrepreneur must be able to set challenging, but realistic goals. These personal traits can go a long
way in the all-round progress of a nation.
These personal traits make an entrepreneur a successful person. However, it must be stated that no entrepreneur
possesses all these strengths. No entrepreneur is born with all these traits. It is possible for him to acquire these traits if the
environment is suitable for this purpose.
ENTREPRENEUR ENTREPRENEURHIP
Refer to person Refers to a process
Visualiser Vision
Creatore Creation
Organiser Organisation
Innovator Innovation
Technician Technology
Initiator Initiative
Decision-maker Decision
Planner Planning
Leader Leadership
Motivator Motivation
Programmer Action
Risk-taker Risk-taking
Communicator Communication
Administrator Administration
Other Environmental Barriers: - Lack of business education, Lack of motivation from government, corruption in
administration, high cost of production etc. are the other environmental barriers that inhibit the growth of
entrepreneurship in underdeveloped countries.
B. PERSONAL BARRIERS
Personal barrier are those barriers that are caused by emotional blocks of an individual. Some of the personal barriers may be
outlined as below:
Unwillingness to Invest Money: - Even though people have money, still they do not come in entrepreneurship. They
are not willing to take the risk of investing money in business.
Lack of Confidence: - Many people thing that they lack what it takes to become an entrepreneur. They feel that they
could not master all the skills. Thus most people are reluctant to become entrepreneurs.
Lack of Motivation: - When an individual starts a new venture, he is filled with enthusiasm and drive to achieve
success. But when he faces the challenges of real business or bears loss, or his ideas don’t work, he loses interest or
motivation.
Lack of Patience: - The desire to achieve success in the first attempt or to become rich very soon is the prime
motivating factor of modern youth. When such dreams do not come true , they lose interest. This gradually drives to
fail in business.
Inability to Dream: - Entrepreneurs, who are short on vision or become satisfied with what they achieve, sometimes
lose interest in further expansion/growth of business.
C. SOCIAL BARRIERS
The social attitude inhibits many people even from thinking of starting a business. The important social barriers are as follows.
Low Status: - The society things that entrepreneurs are the people who exploit the society. Thus the attitude of the
society towards entrepreneurs is not positive.
Custom and Tradition of People: - Most people want a real job. Even parents who are entrepreneurs wouldn’t like
their children to be entrepreneurs. Thus lack of support from society and family hinder the growth of entrepreneurs.
Factors/Barriers
Q: Who are known as women entrepreneurship? Discuss the features and types of women entrepreneur.
WOMEN ENTREPRENEUR
Women entrepreneur means a person who is a female and who has started a business of her own. Women Entrepreneurs may
be defined as the women or a group of women who initiate, organize and operate a business enterprise.
Government of India has defined women entrepreneurs as an enterprise owned and controlled by women having a minimum
financial interest of 51% of the capital and giving at least 51% of employment generated in the enterprise to women.
electricity connection. Above all they have ignorance about various procedures, laws, and complicated bureaucratic
set-up while dealing with entrepreneurial support organizations.
Financial Problems Typically women entrepreneurs of small scale enterprises start well but some where down the line
in their day-to-day operations they miss the route to success. In more than half such cases the reasons identified can
be attributed to financial mismanagement. Financial support as well as financial viability, therefore, is the most
important considerations of any business proposition.
Production Problems Production in a manufacturing enterprise involves coordination of a number of activities. While
some of these activities are in the control of entrepreneur there are others over which she has little control.
Improper coordination or unintended delay in execution of any activity is going to cause production problems in the
industry.
Counselling through the aid of committed NGOs, psychologists, managerial experts and technical personnel should be
provided to existing and emerging women entrepreneurs.
Continuous monitoring and improvement of training programmes.
Activities in which women are trained should focus on their marketability and profitability.
Making provision of marketing and sales assistance from government part.
To encourage more passive women entrepreneurs the Women training programme should be organised that teach to
recognize her own psychological needs and express them.
State finance corporations and financing institutions should permit by statute to extend purely trade related finance to
women entrepreneurs.
Women’s development corporations have to gain access to open-ended financing.
The financial institutions should provide more working capital assistance both for small scale venture and large scale
ventures.
Making provision of micro credit system and enterprise credit system to the women entrepreneurs at local level.
Repeated gender sensitisation programmes should be held to train financiers to treat women with dignity and respect as
persons in their own right.
Infrastructure, in the form of industrial plots and sheds, to set up industries by women is to be provided by state run
agencies.
Industrial estates could also provide marketing outlets for the display and sale of products made by women.
A Women Entrepreneur’s Guidance Cell to be set up to handle the various problems of women entrepreneurs all over
the state.
District Industries Centres and Single Window Agencies should make use of assisting women in their trade and business
guidance.
Programmes for encouraging entrepreneurship among women are to be extended at local level.
Training in entrepreneurial attitudes should start at the high school level through well-designed courses, which build
confidence through behavioral games.
More governmental schemes to motivate women entrepreneurs to engage in small scale and large-scale business
ventures.
Involvement of Non-Governmental Organisations in women entrepreneurial training programmes and counselling.
5) INSTITUTIONS AND VOLUNTARY ASSOCIATION: Several voluntary agencies like FICCI Ladies
Organization (FLO), National Alliance of Young Entrepreneurs (NAYE) and others assist women entrepreneurs.
NAYE has been a leading institution engaged in the promotion and development of entrepreneurship among women. It
convened a conference of women entrepreneurs in November 1975. It assists the women entrepreneurs in: (a) Getting better
access to capital, infrastructure and markets.
(b) Identifying investment opportunities.
(c) Developing managerial and productive capabilities.
(d) Attending to problems by taking up individual cases with appropriate authorities.
(e) Sponsoring participation in trade fairs, exhibitions, special conference etc.
6) NATIONAL POLICY FOR THE EMPOWERMENT OF WOMEN, 2001: As to the commitments made by India
during the Fourth World Conference on women held in Beijing during September, 1995, the Department of women and children
has drafted a national policy for the empowerment of women. This is meant to enhance the status of women in all walks of life
at par with men.
NATIONAL SMALL INDUSTRIES CORPORATION (NSIC): The H.P. scheme of NSIC provides preferential
treatment to women entrepreneurs. It also conducts Entrepreneurs and Enterprise Building programmes for women.
INDUSTRIAL DEVELOPMENT BANK OF INDIA (IDBI):The schemes of IDBI for women entrepreneurs are
summarized as follows: PROMOTER’S CONTRIBUTION: The IDBI set up the Mahila Udyan Nidhi (MUN) and
Mahila Vikas Nidhi (MVN) schemes to help women entrepreneurs. IDBI conduct programmes of training and
extension services through designated approved agencies and association with other development agencies like EDII,
TCOs, KVIC etc.
SMALL INDUSTRIES DEVELOPMENT BANK OF INDIA (SIDBI): SIDBI has special schemes for financial
assistance to women entrepreneurs. It provides training and extension services. It gives financial assistance at
concessional terms in setting up tiny and small units.
COMMERCIAL BANKS: The “Sthree Shakthi Package Scheme” of SBI provides a package of assistance to women
entrepreneurs. The consultancy wings of SBI give guidance on project identification and project viability. The program
of assistance such as repair and servicing, photo copying, dry cleaning, retail trade business enterprises, poultry
farming, tailoring etc. The Bank Of India has introduced a scheme known as ‘Priyadarshini Yojana’ to help women
entrepreneurs.
KUDUMBASREE UNITS: With the objectives of poverty eradication and women empowerment Kudumbasree has
been introduced in Kerala. The poor women are organized into community- based organisations. They start and operate
micro enterprise. They earn income through self-employment.
Adoption of a mission to create and sustain social value (beyond personal Value).
Recognition and relentless pursuit of opportunities for social value.
Engagement in continuous innovation and learning.
Action beyond the limited resource at hand.
Heightened sense of accountability.
Sustainability issues in Social Entrepreneurs
Funding (can be for profit as well as non-profit)
Communicating value objectives (more than commercial value)
Strategy and long-term focus
Remaining true to the mission
Problems
As against these positive and favourable factors rural industrial environment suffers from following difficulties.
• Technological limits - In rural areas latest modern technology of production is not easily available.
• Limits on capital mobilisation - Banks and financial institutions are reluctant to provide financial capital for rural
industrial effort, which has very faint possibilities of financial success.
• Shortage of skilled labour - skilled labour is difficult to obtain in rural areas because of lack of training and
educational facilities in the villages. In case such skilled labour is imported from urban areas, it becomes necessary to
pay higher wages. Sometimes, such imported skilled labour creates management problems.
• Lack of infrastructural facilities - In many rural areas, infrastructural facilities like power supply, all year roads, fast
communication are less developed. This naturally creates disincentives for rural entrepreneurship.
• Absence of industrial motivation - Rural population is orthodox, illiterate or semi-literate and tradition bound and
believes in destiny. This creates adverse climate for rural industrialisation.
• Lack of information - Rural population because of illiteracy, ignorance and indifference is not aware of various
government facilities, schemes, policies and financial assistance etc.
• Tradition bound culture - Rural people are tradition bound, orthodox and very reluctant to change. Their cultural
values and conventions are not favorable for industrial enterprise.
Apart from agriculture traditional rural industry cottage industry and handicrafts constitute the other aspect of industrial
enterprise in rural areas. For rural development it is of great importance to promote and develop non-agricultural
industrialisation at local levels in rural areas which will gradually eradicate rural poverty and unemployment. Nonagricultural
rural industry includes following things:
1. Khadi industry
2. Processing of food grains and pulses
3. Processing of oil seeds for oil 4. Rural leather industry,
5. Matches industry.
6. Jaggery and Khandsary
7. Pam products
8. Non-edible oil and soaps
9. Hand-Made paper
10. Apiary
11. Production of lime.
12. Pottery, smithy and carpentry.
13. Forest based medicinal plants.
14. Fruits processing and preservation.
15. Rope making and bamboo industry.
16. Lac
17. Art industry.
18. Coconut industry.
19. Service industry (hair cutting, washing, plumbing, painting repairs etc.)
In rural areas infrastructural facilities are either absent or very poor. This relates to roads, railways, power, water,
transport and communication as also education and training.
Ignorance- Rural population is burdened with ignorance, lack of educational facilities and lack of training in industrial
skills.
Adverse social attitude- In rural areas people give more respect to salary earning employees than self-employed farmers
and local craftsmen.
Problem of markets- Even though there may be some industrial activity in rural areas. They find it very difficult to sell
their output because of lack of effective market locally and absence of safe, cheap and quick transport facilities.
UNIT-II
ENTREPRENEURIAL FINANCE, ASSISTANCE & ENTREPRENEURIAL DEVELOPMENT
AGENCIES
An entrepreneur requires a continuous flow of funds not only for setting up of his/ her business, but also for successful operation
as well as regular up gradation/ modernization of the industrial unit. To meet this requirement, the Government (both at the
Central and State level) has been undertaking several steps like setting up of banks and financial institutions; formulating
various policies and schemes, etc. All such measures are specifically focused towards the promotion and development of small
and medium enterprises. The government of India has been taking active steps to promote entrepreneurship in various industry
& service sectors. It has declared several policy measures and is implementing schemes and programmes to enhance the global
competitiveness of small enterprises across the country.
• Cheaper and Faster start-up . Getting more out of the single market
• Better Legislation & Regulation . Taxation and financial matter
• Availability of skills . Strengthening the technological capacity
• Improving online access . Conducting EDP’s
Role of MSME
Employment Generation
Production
Export Contribution
Technical information
Workshop
Technical training
Export promotion
Development of the market
Exhibition
Modernization
The Small Industries Service Institutes have been generally organizing the following types of EDPs on specialized courses for
different target groups like energy conservation, pollution control, Technology up-gradation, Quality improvement, Material
handling, Management technique etc. as mentioned earlier..
Apart from this, exposure is given information regarding market survey, product identification and selection, technologies
involved, management of small enterprises, particularly in matters relating to financial management, marketing, packaging and
exports.
The participants also interact with successful small scale entrepreneurs as a part of their experience sharing Information of
quality; possibilities of diversification and expansion are also given.
The entrepreneurs are helped to prepare Project Reports based on their own observations and studies for obtaining financial
assistance as may be required. Such courses have benefitted many entrepreneurs to set up units of their own choice.
OBJECTIVES
The main objectives of the institute are:
To accelerate the process of entrepreneurship development throughout the country and among all segments of the
Society.
To help institutions/agencies in carrying out activities relating to entrepreneurship development.
To evolve standardised process of selection, training support and sustenance to potential entrepreneurs enabling them
to set up and run their enterprises successfully.
To provide information support to trainers, promoters and entrepreneurs by organising documentation and research work
relevant to entrepreneurship development.
To provide functional forums for integration and exchange of experiences helpful for policy formulation and
modification at various levels.
FUNCTIONS
The main functions of the Institute are as follows:
Evolving effective training, strategy and methodology.
Formulating scientific selection procedure.
Standardising model syllabus for training for various groups.
Developing training aids, manuals and other tools.
Supporting other agencies engaged in entrepreneurship development,
Conducting such programmes for promoters, trainers and entrepreneurs which are commonly not undertaken by other
agencies.
Organising all those activities that help develop entrepreneurial culture in the country
Publishing literature for furtherance of entrepreneurship and small business development. The institute is also the
secretariat of the National Entrepreneurship Development Board, the apex body which determines the policy for
entrepreneurship development in the country. It performs the task of processing recommendation made by the board.
Salient Features:
The scheme covers the following activities:-
To identify and remove entry barriers for potential entrepreneurs (first generation and new entrepreneurs) including
study on entrepreneurship development.
To focus on existing entrepreneurs in micro, tiny and small sector and identify and remove constraints to survivals,
growth and continuously improve performance.
To facilitate the consolidation, growth and diversification of existing entrepreneurial venture in all possible ways.
To support skill upgradation and renewal of learning processes among practicing entrepreneurs and managers of micro,
tiny, small and medium enterprises.
To sensitise to support agencies in the area of entrepreneurship about the current requirement of growth.
To act as catalyst to institutionalise entrepreneurship development by supporting and strengthening state level
institutions for entrepreneurship development as most entrepreneurship related activities take place at the grass root
level and removing various constraints to their effective functioning.
Setting up of incubators by entrepreneurship development institutions and other organisations devoted to the promotion
of entrepreneurship development.
Q: What are the financial support systems to the entrepreneurs? Discuss in brief.
FINANCIAL SUPPORT SYSTEM
Financial institution is an institution that provides financial services for its clients or members. Any institution that collects
money and puts into assets such as stocks, bonds, bank deposits, or loans is considered a financial institution.
FORMS OF FINANCIAL SUPPORT
A. According to its Application
a. Fixed Capital
b. Working Capital
B. According to its Requirement or say duration
a. Long-term Capital
b. Medium-Term Capital
c. Short-Term Capital
C. According to its Nature
a. Equity or ownership Capital
b. Debt or Borrowed Capital
Q: Discuss some major financial institution that are providing funds to entrepreneurs.
Or
Write a short notes on:
a) IDBI
b) IFCI
c) ICICI
d) IRBI
MAJOR FINANCIAL INSTITUTIONS
COMMERCIAL BANKS
Commercial banks are those banks which perform all kinds of banking function such as accepting deposits, advancing loans,
credit creation, and agency functions. They are also called joint stock banks because they are organized in the same manner as
joint stock companies. They usually advance short-term loans to customers. Now, they have started giving medium-term and
long-term loans also.
Indian Companies Act, 1949, has defined the bank, “The accepting for the purpose of lending or investment of deposits of
money from the public repayable on demand or otherwise and withdraw by cheque, draft, order or otherwise.”
Development Institution: IDBI (Industrial Development bank of India), ICICI (Industrial credit & Investment Corporation of
India), SIDBI (Small Industries Development bank of India), IFCI (Industrial Finance Corporation of India).
Specialised Financial Institution: EXIM (Export & Import Bank of India), HUDCO (Housing & Urban Development
Corporation of India).
Investment Institution: LIC (Life Insurance Corporation of India), GIC (General Insurance Corporation), UTI (Unit trust of
India).
SFC’s (State Financial Corporation), SIDC (Small Industries Development Corporation).
UNIT- III
DEVELOPING ENTREPRENEURIAL MIND-SET
Q: What is Idea Generation? What are the different sources of New Ideas?
Or
Discuss different method of generating new ideas.
Idea generation is the creative process or procedure that a company uses in order to figure out solutions to any number of
difficult challenges. It involves coming up with many ideas in a group discussion, selecting the best idea or ideas, working to
create a plan to implement the idea, and then actually taking that idea and putting it into practice. The idea can be tangible,
something you can touch or see, or intangible, something symbolic or cultural.
Managers can try to search actively for new ideas by looking for inspiration from the following sources.
External sources: customers; lead-users (user solutions); patents/inventions; competitors; suppliers; acquisitions; trade fairs
and conventions; published information; trade magazines; outside consultants; channel members; universities; government;
law/regulations.
Internal sources: internal R&D; employees; engineering/IT; shelved ideas; complaints systems; customer service; sales force.
THEORIES OF MOTIVATION
The number of theories that have been propounded to explain human’s behaviour can judge the importance of motivation to
human life and work. They explain human motivation through human needs and human nature. Prominent among these
theories, which are particularly relevant to entrepreneurship, are Maslow's Need Hierarchy Theory and McClelland's Acquired
Needs Theory.
Theory Given BY Based on
Maslow’s Need Hierarchy Abraham Maslow, father of motivation. Physiological Needs
Theory Theory proposed in 1943 in paper A Safety Needs,
Theory of Human Motivation" Social Needs,
in Psychological Review and fully Esteem Needs,
expressed in 1954 in his book Self Actualisation Need
Motivation and personality
Harzberg’s Two Factor Theory Psychologist Frederick Herzberg, 1968 Hygiene Factors
Motivational factor
Alderfer’s ERG theory Psychologist Clayton Alderfer, first Existence
published in a 1969 article titled "An Relatedness
Empirical Test of a New Theory of Growth
Human
Need."
Mc Clleland’s Theory David McClelland built on this Need for Achievement
work in Need for Power
his 1961 book, "The Achieving Need for Affiliation
Societ y
Vroom’s Expectancy Theory Proposed by Victor Vroom of the Yale Valence- most preferred target
School of Management, in 1964 Expectancy- effort which take to 1st level
Instrumentality- which take to final level
Adam’s Equity Theory developed in 1969 by J. Stacy Adams, a My Effort & outcome = Other’s
Effort workplace and behavioral psychologist, & Outcome
Porter lawler Model Lyman W. Porter and Edward E Lawler Effort-Performance- Outcome-
in 1968 Satisfaction
1. Maslow's Need Hierarchy Theory: Prof. A.H. Maslow developed a theoretical framework for understanding human
motivation which has been widely acclaimed. According to him, a person's effectiveness is a function of matching his
opportunity with the appropriate position of hierarchy of needs. Maslow proposed that human needs can be arranged in a
particular order from the lower to the higher. The need hierarchy is as follows:
5 Self-fulfillment needs
4 Ego needs
3 Social needs
2 Safety needs
1 Physiological need
Basic Physiological Needs: The physiological needs relate to the survival and maintenance of human life. These needs
include such things as food, clothing, air, water and other necessaries of life which are biological in nature. These needs are
primary needs.
Safety and Security Needs: After satisfying the physiological needs, people want the assurance of maintaining a given
economic level. They want job security, personal bodily security, security of source of income, provision for old age,
insurance against risks, etc.
Social Needs: Man is a social being. He is, therefore, interested in conversation, sociability, exchange of feelings and
grievances, companionship, recognition, belongingness, etc.
Esteem and Status Needs: These needs embrace such things as self-confidence, independence, achievement, competence,
knowledge and success. These needs boost the ego of individual. They are also known as egoistic needs. They are concerned
with prestige and status of the individual.
Self-Fulfillment Needs: The final step under the need priority model is the need for self-fulfillment or the need to fulfill what
a person considers to be his mission in life. It involves realizing one's potentialities for continued self-development and for
being creative in the broadest sense of the word. He wants to do something which is challenging and since this challenge
gives him enough dash and initiative to work, it is beneficial to him in particular and to the society in general. The sense of
achievement gives him psychological satisfaction.
2. McClelland's Acquired Needs Theory: Each person tends to develop certain motivational drives as a result of his
cognitive pattern and the environment in which he lives. David McClelland gave a model of motivation which is based on three
types of needs, namely, achievement, power and affiliation. They are as follows: Need for achievement (n-Ach): A drive to
excel, advance and grow;
Need for power (n-Pow): A drive to influencing others and situations; and
Need for affiliation (n-Aff): A drive for friendly and close interpersonal relationships.
McClelland also suggests that these three needs may simultaneously be acting on an individual. But, in case of an entrepreneur,
the high need for achievement is found dominating one. In his view, the people with high need for achievement are characterised
by the following:
They set moderate, realistic and attainable goals for them.
Prefer to situations in which they can find solutions for solving personal responsibility.
They need concrete feedback on how well they are doing.
They have need for achievement for attaining personal accomplishment. They
look for challenging tasks.
After making different studies on technical and new entrepreneurship, Arnold C. Copper concluded that there are three main
groups of factors which influence an entrepreneur. These are (i) the characteristics of the entrepreneur including many aspects
of his background (family, education, age, occupational experience, etc.) which make him more or less inclined towards
entrepreneurship. These might be called “internal factors” (ii) the organisation for which he has been working earlier which
might be termed as the incubator organisation (iii) a complex of 'external influences' including the availability of venture
capital, collective attitudes and perceptions leading to entrepreneurship, and the accessibility to suppliers, personnel and
markets.
Another study by Murthy, Sekhar and Rao on entrepreneurial motivation classified the factors behind entrepreneurial growth
into three categories as follows:
1. Entrepreneurial ambitions
1. To make money
2. To continue family business
3. To secure self-employment/independent living
4. To fulfill desire of self/wife/parents
5. To gain social prestige
6. Other ambitions- making of a decent living, self-employment of children, desire to do something creative, provide
employment to others.
2. Compelling reasons
1. Unemployment
2. Dissatisfaction with the job so far held or occupation pursued
3. Make use of idle funds
4. Make use of technical/professional skills.
5. Others – maintenance of large families, revival of sick unit started by father, etc.
3. Facilitating factors
1. Success stories of entrepreneurs
2. Previous association (experience in the same or other line of activity)
3. Previous employment in the same or other line of activity
4. Property inherited/self acquired/wife's
5. Advice or influence (encouragement) of family members/relatives/ friends.
6. Others– association as apprentices and sleeping partners.
The study was conducted on 334 entrepreneurs in two coastal towns of Anakapalli and Gudivada of Andhra Pradesh. The
ambitions of continuing family business and securing self-employment emerged as the most significant motivating factors.
Making money and gaining social prestige were found to be insignificant.
McClelland and his associates contend that need for achievement is a prerequisite for becoming an entrepreneur. People with
a high level of achievement motivation are likely to behave in an entrepreneurial way. But it is not essential that such people
will actually become entrepreneurs. Such persons are likely to be attached towards business only if business enjoys a high
prestige in society. Thus, the relationship between achievement need and occupational preference depends on the prestige of
the occupation concerned.
According to McClelland, they are unusually creative, having high propensity of risk-taking capacity and a strong need for a
achievement.
Now, it is crystal clear from the foregoing analysis that the majority of entrepreneurs are motivated to enter industry mainly
because of four factors:
First, they possessed technical knowledge or manufacturing experience in the same or related line. Second,
there was heavy demand for the particular product.
Third, the Governmental and institutional assistance available facilitated individuals to enter industry.
Fourth, they have enterprising attitude, what McClelland designates' an achievement motive', to do something
independent in life.
ENTREPRENEURIAL COMPETENCIES
Meaning & definition
Competency was first popularized by Boyatzis (1982), who performed a comprehensive study of over 2000 managers
and he identified and assessed over a hundred potential competencies. He defined competency as, “A capacity that
exists in a person that leads to behavior that meets the job demands within the parameters of organizational
environment, and that, in turn brings about desired results.”
Competency is composed of knowledge, skills, abilities and other characteristics which underlie effective or successful
job performance; these competency attributes are observable and measurable; and these attributes distinguish between
superior and other performers.
It is defined as the sum of experiences, knowledge, skills and attitude which we acquire during our life time for effective
performance in a task or job. Competency is the concept of knowledge, skills and attitude of the person.
Based on the work of Boyatzis (1982), entrepreneurial competencies are defined as underlying characteristics
possessed by a person which result in new venture creation survival, and/or growth (Bird, 1995).
These characteristics include generic and specific knowledge, motives, traits, self-images, social roles, and skills that
may or may not be known to the person (Boyatzis, 1982). Some of these competencies are innate while others are
acquired in the process of learning and training and development.
In short, the competencies required by an entrepreneur for starting a business venture and carrying it on successfully
are known as entrepreneurial competencies.
.TYPES OF ENTREPRENEURIAL COMPETENCIES
It may be classified into two types:
A) PERSONAL ENTREPRENEURIAL COMPETENCIES: These are required to perform the tasks effectively and
efficiently. This includes the following:
• Initiative: It is an inner urge in an individual to do or initiate something.
• Ability to See and Act on Opportunities: Entrepreneurs look for opportunities and take action on such opportunities.
• Persistence: It means the capacity or skill to take repeated and different actions to overcome obstacles.
• Information seeking: A successful entrepreneur always keeps his eyes and ear open. He should accept new ideas
which can help him in realizing his goals. He is ready to consult experts for getting their expert advice.
• Concern for High Quality of Work: Entrepreneurial persons act to do things that meet or beat existing standards of
excellence.
• Commitment to Work: Successful entrepreneurs are prepared to make all sacrifices for completing the commitments
they have made.
• Commitment to Efficiency: Entrepreneurial persons have to look and find ways for or find ways to do things faster
or with fewer resources or at a lower cost. They should try new methods aimed at making work easier, simpler, better
and economical.
• Systematic Planning: Entrepreneurial persons should be able to develop and use the logical step by step plans to reach
goals.
• Problem solving: Entrepreneurial persons are supposed to possess the skill of identifying new and potentially unique
ideas to reach goals. They should generate new ideas or innovative solutions to solve problems.
• Assertiveness: They assert own competence, reliability or other personal or company’s qualities. They also assert
strong confidence in own company’s products or services.
• Persuasion: Entrepreneurs should have the ability to successfully pursue others to perform the activities effectively
and efficiently.
• Use of Influence Strategies: Entrepreneurs should have the competence of using a variety of strategies to influence
others. Such entrepreneurs can develop business contacts and use influential people to accomplish his/her own
objectives.
Man et al (2001) found following components for analyzing entrepreneurial competencies: Strategy, commitment, conceptual,
opportunity, relationship, learning, personal. These components can be understood as:
• Strategy Competency: It relates to entrepreneurs ability to develop a vision in mind for their business Develop vision
and strategy, plan ahead, set goals and standards, sell ideas.
• Commitment Competency: It demonstrates strong motivation to compete, drive to see venture through to fruition,
capacity to make an impact and dedication.
• Conceptual Competency : The entrepreneur requires analytical competency when faced with addressing complex
situations .It demonstrates the possession of cognitive ability and decision-making skill, ability to weigh risks, think
analytically, be innovative, be creative, show reasoning, capacity to reduce risks.
• Opportunity Competency: It relates to the ability to recognize opportunity, ability to capture opportunity, ability to
identify customers need.
• Relationship Competency: It possesses and uses good interpersonal and communication skills, ability to influence
others and gain support. A key success factor for an entrepreneur has been found to be his or her capabilities to work
with others such as employees, business partners, family, friends, customers and so forth.
• Organizing Competency: It is ability to direct, lead, delegate, motivate, plan and schedule work, develop program,
prepare budget. Entrepreneurs should have the ability to lead, coordinate, control, monitor, and organize internal and
external resources of the business such as finance and human resources.
• Learning competency: Learning competency is the ability of directing and utilizing their skills to be more successful
in recognizing and adapting to the changing roles of entrepreneurs.
• Personal Competency: Personal competency refers to important personal qualities and abilities of the competencies
that help in building up personal strength and enhance an individual effectiveness in performing certain challenging
tasks such as managing one’s own business. In the personal competency, entrepreneur should identify strengths and
weaknesses and match them with opportunities and threats. Additionally, this study also includes the components
identified by Chandler and Jansen who identified three competencies, i.e. Technical Competency, Social
Responsibility and Ethical Competency.
• Technical competency: Technical competency includes the ability to use and adopt technical skills including the
techniques and tools handling which are relevant to the business .This involve possessing knowledge of instruments
and the functioning of tools, machines or search procedure as well as mastery of tasks or content of work.
• Social Responsibility Competency: Social Responsibility Competency has been referred to as “the positive activities
a company under takes in the society in which it operates” including responsibility towards customers, employee and
the Public.
• Familism Competency: Familism Competency was defined as “affection and concern for family that is dominant and
drives action and daily life.
• Ethical Competency: Ethical competence in business means high Ethical Awareness and the ability to understand the
ethical problems and power to communicate and argue at the organization level and having confidence to run the
business effectively.
that, ultimately, it is he who has to make his dream come true. Entrepreneurs seldom give up when things are not going
well.
• Assertiveness: Assertiveness of an entrepreneur is about his behavioral aspect that affirms his rights or point of view
without either aggressively threatening the rights of others (assuming a position of dominance) or submissively
permitting others to ignore. Successful entrepreneurs for the most part are assertive.
• Need for achievement: Successful entrepreneurs are characterized by a need for achievement which motivates them
to take up responsibilities for finding solutions to problems. Further this quality helps them to set challenging goals
for themselves, assume personal responsibility for the goal accomplishment and they are highly persistent in the pursuit
of these goals.
• Need for autonomy: The need for autonomy of an entrepreneur is characterized by a drive to control and influence
others, a need to win arguments, a need to persuade and prevail. Research studies had asserted that strong need for
autonomy/ power/ control/ influence usually will let the enterprises in to trouble because doctorial, adversarial, and
domineering styles make it very difficult to attract and keep people who thrived on achievement, responsibility and
results. Therefore successful entrepreneurs have high need for achievement while low need for power.
• Risk-taking: Entrepreneurs are essentially persons who take decisions under uncertainty and therefore they are willing
to bear risk. Entrepreneurs are usually moderate risk takers. However, successful entrepreneurs will always prefer to
take on those risks that they can manage.
• Drive and energy: Entrepreneurs are driven to succeed and expand their business. They are always on the move, full
of energy and highly motivated. They are driven to succeed and have an abundance of self -motivation.
• Innovation: Innovation refers to the behavior pattern of an individual who has interest and desire to seek changes in
techniques and ready to introduce such changes into his operations when practical and feasible.
• Creativity: An entrepreneur is said to be creative when he is able to identify a gap in the market and think up a product
or service to meet that gap. Creativity of an entrepreneur also implies the ability to do old thinks in a new way or able
to give new solutions.
3. MANAGERIAL COMPETENCY ATTRIBUTES
Managerial Competency of an entrepreneur is the ability to direct his staff and define the expected outcomes clearly and finally
to get the things done at the best and cheapest ways and means. Managerial competency is an approach to managing others and
to ensure optimal use of available resources in meeting organizational objectives on a sustained basis.
• Information seeking: An entrepreneur has an urge to look for the required information in order to make an informed
decision, for example, selecting, starting and successfully managing the desired business. This calls for the
entrepreneurs to personally seek and obtain information that is required to enable him make decisions and improve
knowledge on his/her business.
• Systematic planning: An entrepreneur is expected to have systematic planning which will help him to prepare an
action plan for every area of operation in order to achieve the pre-determined goals.
• Problem solving: Problem solving refers to the application of appropriate knowledge and skills in order to solve a
problem arising while carrying on the business. It requires an entrepreneur to have creative thinking in order to
understand the various techniques involved in resolving different problematic issues of a business.
• Persuasion: Persuasion in entrepreneurship refers to the ability of entrepreneurs to link, convince and influence other
individuals, groups, agencies, creditors, debtors, customers and even competitors in order to create a contact and
maintain good rapport.
• Goal setting & Perseverance: Goal setting refers to the ability of an entrepreneur to set clear and specific goals and
objectives. Successful entrepreneurs are able to achieve great things only by overcoming the obstacles that stand in
their way. Therefore they need to have perseverance which implies commitment, hard work, and patience, endurance
apart from being able to bear difficulties calmly and without complaint.
• Communication Skill: Communication skill refers to the ability of an entrepreneur to transfer ideas, plans, policies
and programmes to employees, debtors, creditors, customers and everyone who is connected with the business in order
to inform, influence and to express his feelings.
• Technical knowledge: An entrepreneur needs to address the rapid technical changes in the industry. Higher levels of
technology must be introduced in the production methods in order to achieve productivity demands. Therefore he must
up date his technical knowledge in order to serve customers quickly and more effectively.
• Social skill: Social skill of entrepreneurs include social perception (the ability to perceive others accurately),
expressiveness (the ability to express feelings and reactions clearly and openly), impression management (skill in
making favorable first impressions on others), and social adaptability (proficiency in adapting one’s actions to current
social contexts) in the process of managing his business.
UNIT- IV
DEVELOPING A BUSINESS PLAN
Q: what do you mean by Environmental scanning? Why it is necessary for an entrepreneur?
Environmental Scanning: Once an idea has been generated about a product or a service, the next step is
environmental scanning. It is advisable to carry out environmental scanning as preliminary study before getting into
detailed project formulation. Different variables, in the external and internal environment should be scanned so as
to analyse the viability of a business. External environment variables like government, legal, socio cultural, political,
economic, demographic and technological are to be scanned to identify the opportunities and threats. Internal
environment variables like availability of raw material, machinery, finance and human resource, are to be scanned
to identify the strength and weakness. The information from as many sources can be collected regarding the
following variables:
Socio Cultural Appraisal: The study of social and cultural features of the society is important to
understand about the level of acceptance of the product or service offered. Features like religion, beliefs,
norms, fashions and fad, educational level, lifestyle, attitude towards consumerism and materialism and
many other affect the level of demand of the product. For example a company providing adventure sports
will not have many takers in counties which are considered conservatives. Such company will have better
prospects in western countries or societies which are not conservative.
Economic Appraisal: Various economic parameters like rate of industrial growth, gross national product
(GNP), per capita income, disposable income, rate of interest, presence of financial institutions and their
networks, sources of finance available, condition of primary and secondary markets, population growth,
rate of unemployment, rate of inflation, affect the viability of a business plan.
Demographic Appraisal: To identify the target market and its size, the variables like sex, age
distribution, income distribution etc, help in identifying the viability of a business.
Regulatory and Legal Appraisal: The legal and regulatory frame work is beyond the control of a
business owner yet it has the greatest impact on operations of a business. The incentives, grants, subsidies
can be very beneficial in establishing a business. While choosing a business venture, the factors like price
control, licensing, etc. should also be studied carefully.
Raw Material: the access to and availability of raw material at present and in near future should be
analysed. The difficulty in access and shortage in availability of raw material can bring the business to stand
still.
Production and Operation: the availability of various machinery, equipments, tools, etc. should be
analysed.
Market: presence of an attractive market having present, potential and latent demand.
Human Resource: assessing the availability of type and number of human resources required.
7. Decision Notice and Public Review: Select preferred alternative. Allow for review and comment by the affected and
interested public.
8. Implementation and Monitoring: Record results: Implement selected alternative. Develop a monitoring plan. Insure
that EA mitigations are being followed.
SWOT analysis (or SWOT matrix) is an acronym for strengths, weaknesses, opportunities, and threats and is a
structured planning method that evaluates those four elements of an organization, project or business venture. A
SWOT analysis can be carried out for a company, product, place, industry, or person. It involves specifying the
objectives of the business venture or project and identifying the internal and external factors that are favorable and
unfavorable to achieve that objective. Some authors credit SWOT to Albert Humphrey, who led a convention at the
Stanford Research Institute (now SRI International) in the 1960s and 1970s using data from Fortune 500 companies.
However, Humphrey himself did not claim the creation of SWOT, and the origins remain obscure. The degree to
which the internal environment of the firm matches with the external environment is expressed by the concept of
strategic fit.
• Strengths: characteristics of the business or project that give it an advantage over others
• Weaknesses: characteristics of the business that place the business or project at a disadvantage relative
to others
• Opportunities: elements in the environment that the business or project could exploit to its advantage
• Threats: elements in the environment that could cause trouble for the business or project
Identification of SWOTs is important because they can inform later steps in planning to achieve the objective.
First, decision-makers should consider whether the objective is attainable, given the SWOTs. If the objective
is not attainable, they must select a different objective and repeat the process.
Users of SWOT analysis must ask and answer questions that generate meaningful information for each category
(strengths, weaknesses, opportunities, and threats) to make the analysis useful and find their competitive
advantage.
Below is an example SWOT analysis of a market position of a small management consultancy with specialism in
HRM.
5. Provide Direction Towards Goals: Business plans provide a guideline for employees by outlining a company’s
best practices and mission statement. Employees can reference the business plan when unclear about what
direction the company is headed. Business plans inspire employees to act in conjunction with the goals of the
organization.
Benefits to Financial Sources/Investors: The financial sources are interested in evaluating business plan and able
get following details from business plan. Benefits of developing business plan available to investors are given
below:
1. Market Potential: Business Plan provides details about the market potential and plans for securing a share
of that market.
2. Venture’s Ability to Overcome Debt: Through prospective financial statements, the business plan
illustrates the venture’s ability to service debt or provide an adequate return on equity.
3. Indentify Critical Aspects: Business plan identifies critical risks and vital events with a discussion of
contingency plans that provide opportunity for the venture’s success.
4. Provide Information for Financial Evaluation: Business plan provides comprehensive overview of the
entire operations and gives financial sources a clear, concise document that contains the necessary information for
a thorough business and financial evaluation.
5. Evaluation of Managerial Ability: The financial source does not have prior knowledge of entrepreneur or
the venture; it is the business plan that provides a useful guide for assessing the individual entrepreneur’s planning
and managerial ability.
Errors to be avoided in Formulating Business Plan: A number of critical factors must be addressed when
planning and the pitfalls in the business plan should be avoided.
1. Avoid Errors in Setting Realistic Goals: The entrepreneur should avoid a situation of lacking any
attainable goals, lack of time frame to achieve goals, lack of priorities and lack of action steps.
The goal should be realistic in a sense that it should be specific, measurable and set within the time frame parameters.
2. Failure to Recognize Future Problems: Many times an entrepreneur is so engrossed in their idea that that
objectivity goes out of consideration and entrepreneur failed in recognizing the possible future problems associated
with goals and there is no room for contingency or alternative plans. What is needed is that obstacles must be
anticipated, and alternative strategies must be formulated.
3. No Commitment: Many entrepreneurs found lacking commitment to their venture which is reflected in their
desire for not to invest personal money in business; would like to initiate the business as a hobby and not as passion
and avoidance of professional appointments etc. What is needed is that the venture must be supported by all involved
i.e. family, partners, employees, team members etc.
4. Lack of Knowledge/ Experience of Business Idea: It is very important that entrepreneurs must demonstrate
their background especially with reference to their knowledge and experience in the area of business idea. Many
ideas fail because many beginners of business attempt to promote ideas for which they lack any knowledge; lack of
experience; lack of understanding of the venture’s industry etc. to avoid this entrepreneur needs to provide evidence
of his/her personal experience, knowledge and skills related with proposed venture.
5. No Clarity about Market Segment: Many ideas are proposed by an entrepreneur without identifying the
potential customer groups because the product or service is the liking of entrepreneur and it does not guarantee that
others will also like the same product. The only possible way to avoid this is to have a market segment specifically
targeted and entrepreneur must demonstrate that why and how the specific product or service will meet the needs
of this target group.
available plans; followed by drawing key assumptions about competition, growth of market economic variables;
SWOT analysis by scanning internal and external environment; and if required get the professional advice from a
person engaged in a similar business activity. Therefore, documenting business plan is important activity and
preparation of business plan needs to follow process which is given below. (1) Identifying and Generating the Idea
(2) Assessment of Environment
(3) Analysis of Idea’s Feasibility
(4) Preparation of Project Report
(5) Evaluation and Monitoring
(1) Identifying and Generating the Idea: The basic function of an entrepreneur is not only to do innovation in
the form of creating a new product, service but they need to offer concept, product and service to customers,
employees and shareholders with major or key value addition in its offerings. Hence, an entrepreneur keep in mind
the key word of value addition right from the first activity he initiate for his venture. An entrepreneur as a creative
person work on entirely new innovative idea, add the value to the idea and come out with a product as a solution to
the needs of people.
Even if idea is not new only value addition to existing product is also considered as creation of innovative product
or service. So idea generation is the first stage of planning process involves creation of new ideas, or service to
satisfy existing demand, latent demand or future demand of the market. If entrepreneur does not have idea he can
use various sources of idea generation which includes consumers; employees; intermediaries such as dealers and
retailers; existing companies offerings; laboratories; research and development activity etc.
In order to get ideas from such sources entrepreneur use various methods of generating new ideas such as
Brainstorming, Reverse Brainstorming, Brain writing; Group discussion; Collection of information through
questionnaires from existing customers, dealers, retailers; Ideas are invited through Advertisements, Mails and use
of Internet; Market research; addition of value to the current product/service etc. Many times entrepreneur organize
contest to identify ideas through TV channels and other Medias to invite participation to get best business ideas.
Entrepreneur should do screening of these new ideas to eliminate impractical ideas.
(2) Assessment of Environment: After generating ideas the next step is to assess the environment for analyzing
prospective strengths, weakness, opportunities and threats of the business enterprises. In order to know whether
opportunity exists for the idea generated it is advisable to scan both external and internal environment which help
in collecting information about the possible opportunities, threats from the external environment and strength and
weaknesses from the internal environment. Various variables to be scanned includes economic, socio-cultural,
technological, Governmental and demographic changes taking place in external environment and variables of
internal environment includes availability of finance, machinery, raw material manpower etc. Entrepreneur fulfill
the objective of collecting maximum information from informal sources such as friends, family, colleagues etc. and
formal sources such as newspapers, magazines, Government records, seminars and conferences, dealers,
competitors, suppliers etc.
The appraisal of socio-cultural environment includes variables such as norms, beliefs, values, fashions of a particular
society which help in understanding the level of flexibility and rigidity of a given society towards a new product or
service or concept. Technological assessment includes appraisal of available technological know-how and future
technologies to convert an idea in to a product.
Appraisal of economic environment includes assessing the economic status in terms of per capita income, inflation,
consumption pattern, and balance of payments, fiscal and monetary policies which help in identifying whether
opportunities for growth and development exists in economy. Such knowledge provides confidence to entrepreneur
for success of their business venture. The appraisal of various policies, incentives, legislation, grants, and procedures
formulated by Government help an entrepreneur to decide whether to run or establish the business or wait for
favourable approach form the Government. The demographic environment assessment includes apprising overall
population pattern in a particular geographic region considering variables like age profile, population distribution,
income distribution etc. which help in identifying size of market available for product or service of an entrepreneur.
Assessment of internal environment includes assessment of availability of required raw material; production
machinery, equipments, techniques, tools; availability of required finance in terms if start-up expenses, fixed and
running expenses etc. It also includes assessing the present, potential and latent demands of the market as well as
assessing kind of human recourse required and its availability in the labour market. The basic objective of
environmental scanning is to collect as much information as possible to from as many sources as possible to meet
the information requirement for enhancing the probability of success in this business.
(3) Analysis of Idea’s Feasibility: Considering the scanning of the environment entrepreneur is interested in
knowing whether the entire project of new venture is feasible or not. For this reason entrepreneur would conduct
feasibility study considering various variables or dimensions or areas such as analysis of market; analysis of
technical and operational aspect; financial feasibility and drawing various functional plans such as marketing plan,
production plan, ownership plan and financial plan.
The market analysis includes estimating demand and market share of the proposed product or service in future based
on factors like availability of substitute goods, consumption pattern, competition etc. For estimating demand
preliminary discussions were made with intermediaries, consumers, suppliers, competitors etc. and consumer
preferences and potential demands estimation is made.
Analysis of technical and operational aspect includes assessment of operational ability of proposed business
considering the cost and availability of technology which is critical for business. For technical/operational analysis
information is collected considering parameters such as availability of material; planning of required material;
feasible/economic location of business; production capacity of proposed business; machinery and equipment and
plant layout etc. Analysis of financial feasibility includes carrying out cost estimates of land and building; plant and
machinery; preliminary estimates of marketing and administrative expenses; provision for contingencies; working
capital estimates; cost of production and projection of profits. Thus, financial analysis includes projection of Break-
Even Point, Cash Flow Statement, and Balance Sheet Statement.
After positive indication form feasibility study the functional plans are drawn. The marketing plan includes
formulating potential strategies in terms of marketing mix based on target market identified by market feasibility
study. Production plan is drawn by entrepreneur involved in a manufacturing sector and entrepreneur involved in
service sector prepare operational plans. These production and operational plan includes strategies related with
suitable location of business; physical layout of plant; availability and cost of raw material, machinery, and
equipment; cost of manufacturing and operations, production capacity; production planning and scheduling;
inventory management; quality management and control and expansion of business.
The organizational plan includes choosing ownership pattern form various forms of business organization such as
sole proprietorship; partnership; company of franchising. It will determine the organization structure in which the
relationship between human resources and other resources are developed. Financial plan indicates the financial
requirements of the proposed business considering costs related with marketing, operations, human resources and
smooth functioning of business. In covers preparation of projected cash flows, income statement, break-even point,
ratios and balance sheet.
(4) Preparation of Project Report: After assessing environment and feasibility of idea entrepreneur now start
preparing report which is a written document describes the strategies involved in starting and running the business.
Report helps entrepreneur to monitor whether the business is growing as projected in business plan. Project report
can be an evaluation tool for investors and financial institutions to provide required finance to proposed business.
Project report ensures utilization of resources and put the organization on a path of sustainable growth. The project
report should be arranged in a sequence; cover all the details about the proposed venture; should not be very lengthy;
should be logical and subjective; should justify financial needs, market prospects and should be professionally made
to demonstrate that promoters of business possess entrepreneurial insight and sound experience.
(5) Evaluation and Monitoring: It is important to continuously review and evaluate the business because
technology is changing continuously and business is facing intense competition in globalized world. The dynamic
environment compels an entrepreneur to evaluate, control and review the business at regular interval to introduced
changes and match with dynamic environment.
CHARACTERISTICS OF A PROJECT
A project is undertaken to achieve a purpose. The following are the characteristics of a project.
• A project involves investment of money and money’s worth.
• The objective of a project is to earn profit.
• It is concerned with production of goods and services.
• Every project has risk and uncertainty associated with it.
• It has a fixed set of objectives.
• It is subjected to a lot of change.
• It has a definite beginning and an end.
• It has a life cycle reflected by growth, maturity and decay.
• It is combination of various elements such as technology, equipment, materials, machinery and people.
• A project requires team work.
CLASSIFICATION OF PROJECTS
The different classifications are explained below:
1) QUANTIFIABLE AND NON-QUANTIFIABLE PROJECTS:
Quantifiable projects are those in which quantitative assessment of benefits can be made. Projects for industrial
development, power generation, mineral development etc. fall under this category.
Non quantifiable projects are those in which the benefits cannot be measured quantitatively. Projects involving health,
education and defence fall under this category.
2) SECTORAL PROJECTS:
According to planning commission of India, a project may fall in the following sectors:
a) Agriculture and allied sector.
b) Irrigation and power sector.
c) Miscellaneous sector.
d) Transport and communication sector.
e) Industry and mining sector.
This classification is useful for resources allocation at macro levels.
3) TECHNO-ECONOMIC PROJECTS:
Projects may be classified into the following three groups:
A) Factor Intensity Oriented Classification: Project may be classified as Capital intensive or Labour intensive. If
large investment is made in plant and machinery the project will be called
Capital intensive. If large investment is made in human resources, the projects will be termed as Labour-intensive.
B) Causation Oriented Classification: It is classified as demand based or raw material based projects. If a project is
started by an entrepreneur due to non-availability of certain goods or services and consequent demand for such
goods or services the project is said to be based on demand. If project is started by an entrepreneur simply because
of the availability of certain raw materials, skills or other imputs, the project is said to be based on raw material.
C) Magnitude Oriented Classification: The size of investment forms the basis of classification. May be classified
as Large-scale, Medium-scale and Small-scale.
4) FINANCIAL INSTITUTIONS CLASSIFICATION:
The projects are classified according to their age and experience and the purpose for which the project is being taken up. They
are as follows:
A) Profit Oriented Projects: 1) New projects.
2) Expansion projects.
3) Modernization projects.
4) Diversification projects. B) Service Oriented Projects: 1) Welfare projects.
2) Service projects.
3) Research and development projects.
5) ACCORDING TO THE URGENCY OF THE EXECUTION:
It is classified into three. They are as follows:
A) Normal Projects: In this type of project adequate time is allowed for implementation.
This type of project will require minimum capital cost.
B) Crash Projects: Additional capital costs are incurred to save time. It is normally achieved in procurement and
construction where time is brought from vendors and contractors by paying extra money to them.
C) Disaster Projects: Vendors who can supply within a very short time are selected irrespective of the cost. Naturally
capital cost will go up very high but projects time will get much reduced.
PROJECT IDENTIFICATION
Initial phase of the project development cycle.
GENERATION OF PROJECT IDEAS
It is the process of collection, compilation and analysis of economic data for the purpose of finding out possible opportunities
for investment and with the development of the characteristics of such opportunities. Emergence of project ideas from different
sources is called generation of project ideas. The idea should be sound and workable, so that it may be exploited. The
entrepreneur has to be imaginative and foresighted to discover a business/Project idea.
• Cost of the Project: A study of the cost structure under material cost, labour cost, factory overheads etc., will give a
good idea regarding different types of costs.
• Profitability: The project yielding higher return must be selected.
• Marketing Facilities: Existing and potential demand in domestic and export market, nature of competitions, sales and
distribution system, consumption trends etc., should be assessed and evaluated before taking the final decision.
• Availability of Inputs: The resources and inputs required for the project must be reasonably assured. The availability
of skilled workers is to be ensured before launching an enterprise.
• Consistency with Government Regulations and Priorities.
• Compatibility with the Entrepreneur: The idea must suit the interest, personality and resources of the entrepreneur.
It should not be beyond his capacity.
PROJECT FORMULATION
It is the process of examining technical, economic, financial and commercial aspects of a project. It is the process and steps
through which an opportunity becomes a project in which the entrepreneur is willing to invest his time, money and other
resources. This study is undertaken to find out whether the proposed project would be feasible or not.
the development of a detailed work plan of the project and its time estimates. When a network is designed, its analysis
is carried out to identify the optimal course of action so as to complete the project with the minimum of time and cost,
subject to the available resources. Important network analysis techniques are PERT (Programme Evaluation Review
Technique) and CPM (Critical Path Method).
Input Analysis: Input analysis is primarily concerned with the identification, qualification and evaluation of project
inputs. The objective of input analysis is to identify nature of resources needed to estimate the quality of the required
resources and to ensure that there is continuous and adequate supply of inputs. Input analysis is the basis for financial
analysis and cost benefit analysis.
Financial Analysis: It involves estimates about the project costs and revenues and the funds required for the project. It
seeks to find out whether the project will generate income to realize the ultimate objective for which it is undertaken.
Social Cost Benefit Analysis: Under cost benefit analysis the investment projects are evaluated from the point of view
of the society as a whole. The cost benefit analysis aims at analyzing the real contribution of an investment project
towards welfare of the country as a whole. It implies the enumeration and evaluation of all the relevant costs and
benefits. It can be applied to both private and public investments.
Pre-Investment Appraisal: The proposal gets the final and formal shape. The purpose of pre-investment appraisal is
to enable the concerned authorities to take an investment decision about the project i.e. to accept or reject.
Q: write short notes on project report. What are the contents of a project report?
PROJECT REPORT
A project report may be defined as a document with respect to any investment proposal based on certain information and factual
data for the purpose of appraising the project. It states as to what business is intended to be undertaken by the entrepreneur and
whether it would be physically possible, financially viable, commercially profitable and socially desirable to do such a business.
Project report is an essential document for procuring assistance from financial institutions and for fulfilling other formalities
for implementation of the project. The project report (Detailed Feasibility Report) is based on a preliminary report or
preinvestment report. Thus the project report is a post investment decision report.
1. Executive Summary: The statement should be short, may be of one or two pages. It should explain the
fundamentals of the proposed business: What will be the product? Who will be the customers? Who are the owners?
What future holds for the business and the industry?
It should be professional, complete, and concise and above all should sound enthusiastic. If purpose of making the
business plan is to get a loan, it should be clearly stated that how much loan is required, how it is going to be used,
and how the money will make the business more profitable, thereby ensuring repayment.
2. Business Description: It is important to describe what business will you be in and what will you do. To
describe one’s business, following key elements may be included:
Mission Statement: Many companies have a brief mission statement, usually in 30 words or fewer,
explaining their reason for being and their guiding principles. Although it is not compulsory to have a
mission statement, but it is a good to have one as it serves as a guiding point.
Company Goals and Objectives: Goals are destinations—where you want your business to be.
Objectives are progress markers along the way to goal achievement. For example, a goal might be to have
a successful company that is a leader in providing quality products. Objectives might be annual sales targets
and some specific measures of quality achievement.
Industry Description: Describe your industry. Is it a growth industry? What changes do you foresee in
the industry, short term and long term? How will your company be poised to take advantage of them?
Target Market: Target market tells about the customers to whom the product will be marketed. It should
be briefly stated here as detailed explanation will be covered under marketing plan section.
Competitive Edge: Describe your most important company strengths and core competencies that will
make the company succeed? It could be a better service, a wider range of products, better after sales services
etc. What background experience, skills, and strengths do you personally bring to this new venture?
Structure: describe the type of operation, i.e. wholesale, retail, manufacturing or service-oriented. Also
state whether the business is new or already established.
Legal form of Ownership: State the form of ownership adopted like - Sole proprietor, Partnership,
Corporation, Limited liability corporation (LLC)? Why have you selected this form?
3. Market Plan: A good entrepreneur with poor marketing plan will face an early disaster. Any product or service
has to be marketed competently. A market plan describes the strategies to be adopted for marketing of the product.
It is a result of market analysis. A market analysis helps in knowing about various aspects of the market so that the
target market can be defined and the company can be positioned in order to capture desired market share. Market
analysis enables the entrepreneur to establish the strategies regarding the marketing mix i.e. the four P’s- product,
price, place (distribution) and promotion. These strategies:
Will allow the company to become profitable within a competitive environment. Provides an indication
of the growth potential within the industry.
Helps in developing estimates for the future of proposed business.
As discussed in earlier section, market analysis has enabled the entrepreneur in:
Defining the Market in terms of size, structure, growth prospects, trends and sales potential.
Defining the Target Market: The segmentation factors can be geographic, customer attributes or
product oriented. If the distribution of the product of the proposed business is confined to a specific
geographic area being a small business, the target market can be defined as number of users of that product
within that geographic area.
Defining Total Feasible Market: The total feasible market is the market that can be captured provided
every condition within the environment is perfect and there is very little competition. Although this situation
is not true in most industries. The factors that affect the share of the feasible market a business can are
obtain are - structure of the industry, the impact of competition, strategies for market penetration and
continued growth, and the amount of capital the business is willing to spend in order to increase its market
share.
Estimating Market Share for the Time Period the Plan will Cover: It is calculated after considering
the projected growth of the market and the expected conversions from the competitors. After the above
mentioned details have been estimated through market analysis, the strategies regarding the marketing mix
i.e. the four P’s- product, price, place (distribution) and promotion should be developed and included in the
business plan. The key strategies should be regarding:
Describing Product: Describe in depth the products or services (technical specifications, drawings,
photos, sales brochures, and other bulky items are to be included in Appendices). Describe the most
important features including the after-sale services provided like warranty, service contracts, support,
follow-up, and refund policy.
Pricing of Product: Pricing strategy should fit with what was revealed in competitive analysis. Prices
should be compared with those of the competitor. Most small businesses go for low pricing. This is not a
good strategy as it decreases profit margin; customers may not care as much about price if they have a good
quality product. The better strategy will be to have average prices and competing on quality and service.
Distribution: includes the entire process of moving the product to the customer. The type of distribution
set up chosen will depend on the structure of the industry and the size of the business. The business plan
should clearly indicate how products or services will be sold (Retail, Direct mail order, Web catalog,
Wholesale, Sales force, Agents, Independent representatives, etc.)
Promotional Plans: promotional plans will have to be initiated over a period of time. Promotion strategy
regarding advertising campaigns, seasonal discounts or improved packaging have to de described in detail
like: What media, why, and how often? Cost effectiveness of various methods to get the most out of the
promotional budget? Will you use methods other than paid advertising, such as trade shows, catalogs, dealer
incentives, word of mouth (how will you stimulate it?), and network of friends or professionals? What
image do you want to project? What will be the promotional Budget? How much will be spend on what all
items listed above, before startup and after startup?
4. Competitive Analysis: The purpose of the competitor analysis is to determine the strengths and weaknesses of
the competitors within the market, strategies that will provide business with a distinct advantage, the barriers
that can be developed in order to prevent competition from entering the market, and weaknesses that can be
exploited within the product development cycle. The questions to be answered are: What products and
companies will compete with you? List your major competitors and state whether competition is full or just for
certain products, certain customers, or in certain locations? Will you have important indirect competitors from
businesses? (For example, mobile phones manufacturing companies compete with cameras making companies,
although they are different types of businesses). Strategies should be so designed that they are primarily based
on competitive advantage and that they set the product or service apart from the competitors.
5. Operations and Management Plan: This section will describe:
Operational procedures, manufacturing equipment, level of production required, locations, licensing and
other aspects related to providing the product or service.
The organizational structure has to be well defined and based within a realistic framework given the
parameters of the business. Organize tasks into departments that produce an efficient line of
communications between staff and management. Establish the function of each task and how it will relate
to the generation of revenue within the company.
Human resource requirement: Determine the number and type of personnel required to perform each
task, where the right employees will be found, what will be the pay structure, what type of labor (skilled,
unskilled, and professional) will be required? Determine who does which tasks and prepare schedules and
written procedures. If the business seems to have more than 10 employees, it is good to create an
organizational chart showing the management hierarchy and who is responsible for key functions. Include
position descriptions for key employees.
If purpose of business plan is to secure loans from investors, resumes of owners and key employees
should be included. List of following should also be included: Board of directors, Management advisory
board, Attorney, Accountant, Insurance agent, Banker, Consultant or consultants, Mentors and key
advisors.
6. Financial plan: The enterprise should have sound financial regulations. An exact assessment of the revenue,
costs, profits and losses, cash-flow dynamics, stock of raw materials and finished products, loans etc. has to be
reflected in the financial profile. Critical assessment of the finances and its dynamics help in the holistic assessment
of the enterprise. More important, the process of thinking through the financial plan will improves insight into the
inner financial workings of the company.
The three common financial statements need to be prepared are - cash flow statement, profit and loss account and
the balance sheet. Together they constitute a reasonable estimate of the company’s financial future.
The profit and loss statement tells how much money the business earns over a given period of time. A
twelve month profit and loss projection and a four-year profit and loss projection (optional) are to be
prepared.
The cash flow statement is an information tool telling how much cash is needed to meet obligations,
when will it be needed and where is it coming from. If the profit projection is the heart of a business plan,
cash flow is the blood. Every part of the business plan is important, but none of it means a thing if the
business run out of cash. Businesses fail because they cannot pay their bills. It is important to plan how
much cash is needed before startup, for preliminary expenses, operating expenses, and reserves. It will
enables to foresee shortages in time to do something about them—perhaps cut expenses, or perhaps
negotiate a loan.
The cash flow projection is just a forward look at the checking account. For each item, determine when
actual receipt of cash (for sales) will happen or when actually the cash will be needed. Essential operating
data, should be kept track of, which may not be the part of cash flow as it allows controlling items that have
a heavy impact on cash flow, such as sales and inventory purchases. Cash outlays should also, be kept track
of, prior to opening in a pre-startup stage. Cash flow shows whether the working capital is adequate.
Balance sheet is a summary of all the financial data giving a macro view of the company at a given point
of time. It is one of the fundamental financial reports that any business needs for reporting and financial
management. It shows what items of value are held by the company (assets), and what its debts are
(liabilities). When liabilities are subtracted from assets, the remainder is owners’ equity.
Break-Even Analysis can be prepared. It predicts the sales volume, at a given price, required to recover
total costs. In other words, it’s the sales level that is the dividing line between operating at a loss and
operating at a profit.
7. Appendices: It includes details and studies used in the business plan; for example:
Brochures and advertising materials
Industry studies
Blueprints and plans
Maps and photos of location
Magazine or other articles
Detailed lists of equipment owned or to be purchased
Copies of leases and contracts
Letters of support from future customers
Any other materials needed to support the assumptions in this plan
Market research studies
List of assets available as collateral for a loan
b) Technical/ Operational Analysis: Technical/ operational analysis is done to assess the operational viability of
the proposed business venture. Key questions to be answered are:
• What will be the type of utilities like power, water etc, will be required?
• What kind of inventory will be required: raw materials, supplies, finished goods? How will it be acquired?
• Who are the key suppliers?
c) Financial Feasibility: After the market analysis and techno- operational analysis, financial feasibility of the
proposed venture is assessed. Following costs are estimated:
UNIT - V
Separate Status and Management: Every business undertaking is considered as having an independent body; has its
own assets and liabilities; has its unique way of functioning and are accountable for its outcomes. The profits earned
or losses incurred by one firm cannot be accounted for by any other firm.
Continuity of Business Operations: Any business unit having just one single operation or transaction is not a business
unit. On a continuous basis all business enterprises needs to engage its resources in specific operation needed for
particular business.
Lawful Business Activities: Every business enterprise must undertake lawful business activities and the business must
not involve activities which are illegal in nature.
Business Activities Deals with Goods and Services: Every business undertaking is engaged in the production and/or
distribution of goods or services in exchange of money.
Risk Involvement: Risk and uncertainty are attached with business undertakings and are always providing opportunities
as well as threats. Future conditions are related with environment especially external environment which are
unpredictable and uncertain and influence the business operations. This makes business decisions risky, thereby
increasing the chances of loss arising out of business.
Enterprise
Commercial Industrial Private Sector Public Sector
Individual ownership Group ownership
Sole proprietorship i. Partnership i. Govt. Dept.
ii. Company ii. Public Corporation
iii. Co-operative society iii. Company
iv. Hindu joint family firm
Each form has its advantages and disadvantages. And the choice of form of business ownership will directly affect how much
taxes owner have to pay and what business licenses and documents are required.
A Possibility of Raising Capital- For certain business structures it is not difficult to raise money considering other
business structures. For example, in a company form of business organization the capital can be raised by issuing
shares to the public and required arrangement of money can be made. However whenever company is issuing shares
to the public they are selling a portion of ownership to the buyer of shares.
Licenses and Permits- The complexities involved in setting up or initiating business is different from one form of
business organization to other form of business organization. A Company form ofbusiness organisation for example
needs more paperwork and is more expensive to set up than asole proprietorship.
SOLE PROPRIETORSHIP
Meaning:
When the ownership and management of business are in control of one individual, it is known as sole proprietorship or sole
trader-ship. In every country, every state, every locality Sole Proprietorship id seen everywhere. For example, the shops or
stores which one see in his/her locality i.e. the vegetable store, the sweets shop, the grocery store, the chemist shop, the
paanwala, the stationery store, the STD/ISD telephone booths etc. come under sole proprietorship. It is not necessary that a
sole trader-ship business must be a small one but, it is also possible that the volume of activities of such a business unit may
be quite widespread or large. In general, since such business is owned and managed by one single individual, often the size of
business remains small.
Characteristics:
1. Ownership of Business: One single individual got legal title to the assets and properties of the business and the
business enterprise is owned by the individual. The sole proprietor bears the entire risk or loss of the firm and entire profit
arising out of business goes to the owner.
2. Managing the Business Activities: The sole proprietor is the sole decision maker for managing all the aspects of
business. As the manager of the business is the owner of the enterprise he enjoys absolute right to plan for the business and
execute them without any interference from anywhere or from any person.
3. Supply of Capital: The entire capital requirement of the business is endow with the owner and if required in addition
to his own capital he may raise more funds from outside through loans from banks or other financial institutions and through
borrowings from close relatives or friends.
4. Lawful Standing: The proprietor and the business enterprise are one and the same in the eyes of law and enjoy no
separate legal existence. The business assets and the private assets of the sole proprietor are same. The business comes to an
ends in the absence of the owner.
5. Unlimited Liability: So far as the liability of sole proprietor is concerned he carries entire responsibility of business
and hence the liability is unlimited. Personal property of the sole proprietor can be used to meet liabilities in case he fails to
pay for the business obligations and debts arising out of business activities.
6. Stability of the Business: The capacity, competence and the life span of the proprietor determine the stability and
continuity of the sole proprietor business.
7. Legal Formalities Involved: No legal formalities need to be followed in setting up, functioning and dissolution of a
sole proprietorship business. Only for setting up a particular type of business few legal restrictions may be there and needs to
be followed. For example, for opening a chemist shop, the individual must have a license from the Government; to open a
restaurant, the sole proprietor needs a license from the local municipal authority.
Advantages of Sole Proprietorship:
1. Easy Formation: The major advantage of a sole Proprietorship form of business is no formalities or uncomplicated
formalities needed. Any person who wishes to start such a business can easily do so in many cases without any legal formalities.
2. Flexibility in Operations: To bring changes in any process or system of business the owner can do it as many times
as required as he is not required to take permission or approval others. One man ownership and control makes it possible for
change in operations to be brought about as and when necessary. In addition to this, the owner is not required to submit the
results of the business to the prescribed authorities.
3. Maintenance of Business Secrets: The owner of a sole proprietorship business enjoy another important advantage,
that is, he is in a position to maintain absolute secrecy regarding his business activities as he is not expected to report about
performance of his business.
4. Better Control on Business: Since the Sole Proprietor has all authority in formulating plans, in organizing and
coordinating various activities he as an owner has full control over his business. He develops and implements effective control
mechanisms.
5. Prompt Decision Making: Quick and timely decision making becomes possible as the sole trader takes all the
decisions himself which enables the owner to take care of or grab available opportunities immediately and also help in
identifying and formulating immediate solutions to problems.
6. Direct Incentive: The owner can easily see the incentives available to him for carrying risk of doing business.
Therefore, owner is directly motivated to put his best efforts as he alone is the beneficiary of the profits earned. The sole trader
is the only person to whom the profits belong. This always acts as a stimulant to personal incentive.
7. Better Care of Consumer Needs: Personal Attention to Consumer Needs is possible for sole proprietor. One
generally finds the sole proprietor taking personal care of consumer needs as he normally functions within a small geographical
area. Due to the limited scope of business the customer care is facilitated.
8. Employment Opportunities: The Sole Proprietor form of business promotes and motivates entrepreneurial skill
among the individuals. A sole Proprietorship form of business facilitates self employment and also generates employment for
many others.
9. Social Benefits: As the sole proprietor is the master of his own business; enjoy absolute freedom in taking decisions,
he can use his skill and capabilities for maintaining and developing his/her business.
Through this he is able to satisfy his high self-esteem needs and able to earn self-respect in the society. Such process will
gradually help him in acquiring several social qualities like self-determination, self- reliance, independent thought, initiative,
action, hard work etc,. Thus, he sets an example or become a benchmark for others to follow.
10. Distribution of Wealth in Society: A sole proprietorship form of business is generally in the form of a small scale
business, there is opportunity for many individuals to own and manage small business units. Hence, it leads to widespread
dispersion of economic wealth and diffuses concentration of business in the hands of a few capitalists.
Disadvantages of Sole Proprietorship:
1. Unlimited Liability: All the liabilities of business are recovered from the personal assets of the owner as the owner
and firm are not different in sole proprietorship form of business. This unlimited liability aspect of business restricts the sole
trader to take more risk and increases the volume of his business.
2. Limited Capital/Financial Resources: For the growth of sole proprietorship the inadequacy of finance is a major
handicap. The ability to raise and borrow money by one individual is always limited hence such business remains as a small
scale business.
3. Limited Capacity of Individual: As one individual is responsible for managing business this form of business
organization face several limitations such as an individual has limited knowledge and skill; his capacity to undertake
responsibilities is restricted by his limited knowledge and skills; his capacity to manage and take decisions in all the areas of
business is restricted, and his capacity to take or to bear the risks of business are also limited.
4. Uncertainty of Duration: The life of the proprietor and the existence of a sole trader-ship are linked together. The
illness, death or insolvency or bankruptcy of the owner brings an end to the business. The continuity of business operation is,
therefore, uncertain as it is closely related with existence of owner.
PARTNERSHIP
Where two or more persons are associated to run a business with a view to earn profit is called partnership form of organization.
Persons from similar background or persons of different aptitude and skills, may join together to carry on a business known as
partnership firm. Each member of such a group is individually known as ‘partner’ and collectively the members are known as
a ‘partnership firm’. These firms are governed by the Indian Partnership Act, 1932.
In India there is Limited Liability Partnership Act of 2008 in which the liability of partners are limited but, till date it does not
have a widespread use in the form of business organization.
Characteristics:
1. Restriction for Number of Partners: There is restriction to minimum and maximum number of members in partnership
firms. To start a partnership business minimum of two persons are required and the maximum membership limit is 10 in
case of banking business and 20 in case of all other types of business.
2. Contractual Relationship between Partners: The relationship between the partners of a partnership firm is created by
contract. When the partners enter into partnership firm through an agreement which may be verbal, written or implied the
firm come in to existence. If the partners enter in to a written agreement it is known as a ‘Partnership Deed’ which governs
the operation of all the business activities.
3. Competence of Partners: In partnership form of business organization the individuals have to enter into a contract to
become partners, and therefore, they must be competent enough to do so.
Thus, minors, insolvent persons and lunatics are not eligible to become partners. However, a minor can be admitted to the
benefits of partnership i.e. he can have a share in the profits with consensuses of all the partners.
4. Sharing of Profit and Loss: The partners can share profit of partnership firm in any ratio as per the agreement i.e. as agreed
in their ‘Partnership Deed’. But, in the absence of an agreement, partners can share the profits equally.
5. Unlimited Liability: The partners of the partnership firms have unlimited liability. Partners are liable jointly and severally
for the debts and obligations of the partnership firm. The creditors of the partnership firm can put down their claim on the
personal properties of any individual partner or all the partners jointly.
In many cases even a single partner may be called upon to pay the debts of the firm. Of course, he can get back the money due
from other partners. In case of dissolution of a firm the liability of minor is, however, limited to the extent of his share in the
profits.
6. Relationship of Principal-Agent among Partners: The business activities of a partnership firm may be carried on by all
the partners together or any one of them acting for all the partners. It means there is dual relationship between partners i.e.
every partner is an agent when he is acting on behalf of others and he is a principal when others act on his behalf. It is,
therefore, essential that there should be mutual trust and faith among the partners in the interest of the firm.
7. Transfer of Interest: Without the consent of other partners no partner can sell or transfer his interest in the firm to anyone
or any other partner. The partner can give his interest to others with the consent of all the partners.
8. Legal Status: The partnership firm means partners and the partners mean the partnership firm. A partnership firm is just a
name for the business as a whole. In the eyes of Law partnership firm does not enjoy separate recognition i.e. the firm does
not enjoy a separate entity distinct from the partners.
9. Voluntary Registration: Registration of partnership firm is voluntary and not compulsory. But registration of the
partnership firm gives the rights to enjoy several benefits, and hence, it is considerably desirable to register the partnership
firm. For example, if it is registered, any partner can file a case against other partners, or an outside firm and outsiders can
file a suit against partnership firm in case of any disputes, disagreements claims, etc.
10. Dissolution/Closure of Partnership Firm: Dissolution/Closure of partnership implies two aspects.
First, it shows complete closure or termination of partnership business, and second it also shows any change in the existing
agreement among the partners due to a change in the number of partners or changes in the conditions of the agreement.
2. Larger Financial Resources: A partnership firm can pool larger financial resources as compared to sole
proprietorship because it has more number of partners to contribute to meet financial requirement of partnership firm and
further these partners may raise more funds from outside through loans from banks or other financial institutions and through
borrowings from close relatives or friends. Thus it can enter into bigger operations and can have more credit facilities.
3. Flexibility in Operation: Due to a limited number of partners change in operations of the firm and amendment
objectives if necessary can be easily done by mutual consent of all the partners. So there is flexibility to make changes in
operation in partnership business.
4. Better Management: Partners often meet to discuss the affairs of business and can take prompt decision by their
mutual consent. As there is a direct relationship between ownership, control and profit partners take more interest in the affairs
of business and operate the business smoothly.
5. Sharing of Risk: In partnership, in case of probability of risk of loss or actual loss in business partners can easily
share it and one individual is not accountable for such loss like sole proprietor bear entire loss.
6. Protection of Minority Interest: In partnership firm every partner has an equal right to contribute or say in decision
making which affect firm’s operation. If any decision adversely affects interests of a partner he can prevent a decision being
taken and in extreme cases a dissenting partner may withdraw from partnership and can dissolve the partnership firm.
7. Better Public Relations: In a partnership firm the group consists of small number of partners who manage the affairs
of the firm which facilitates cordial relationship with the public. Compared to company form of business the better cordial
relation with the public is possible.
8. Diversification of Management: A partnership firm permits diversification of management through division of
labour and specialization on the part of the owner. In big partnership firms, one often finds one partner handling production
problems, another in-charge of sales and finance, and so on.
The distribution of duties and responsibilities promotes specialization and each partner performs those functions for which
he/she is best qualified.
Disadvantages of Partnership Firm:
1. Instability of Firm: Like Sole Proprietorship the death, insolvency or lunacy of a partner may bring about an
unexpected end to partnership. It means partnership firm does not continue to exist indefinitely but its existence depends upon
existence of all the partners. Further, the partnership business can be brought to a close if any partner demands its termination
for any reason.
2. Unlimited Liability of Partners: In partnership firm there is joint and several liability of partners to an unlimited
extent, and therefore, any one of the partners can be called upon to pay all the debts even from his personal properties. Every
partner has a right to take part in the management of the partnership firm and any wrong decision by a single partner commit
the resources of the firm which may lead to heavy liabilities for others. This discourages many persons, with money and ability,
to accept membership of a partnership firm.
3. Lack of Harmony: There are greater possibilities of resistance and quarrel among the partners as every partner has
equal right and voice in the firm’s operation leads to differences of opinion.
Differences of opinion may lead to mistrust and disharmony which may ultimately result in disruption and closure of the firm.
Lack of centralized authority and conflicts in policy can disrupt the organization.
4. Limited Capital: The capital which can be raised for partnership firm is limited as there is a restriction on the
maximum number of partners i.e., 10 in case of banking business and 20 in case of all other types of business. A partnership is
good insofar it can be started with limited capital.
However, it becomes a handicap in the growth and expansion phases of the business. There is a limit beyond which it is almost
impossible for partners to collect capital. This limit is generally up to the personal properties of partners.
5. Lack of Public Confidence: As there is no legal mechanism to enforce the registration of a partnership firm and the
disclosure of its affairs it may suffer from lack of public confidence. In case of mismanagement in company form of business
the Central Government has the absolute powers to order investigation of company affairs. This is almost totally lacking in
case of a partnership and hence general public is reluctant to deal with a partnership firm, both in financial and other matters.
6. Difficulty in Withdrawing Investment: Investing in a partnership firm is simple but its withdrawal may be difficult
or costly aspect when this aspect is considered from the point of view of individual partners. This is because no partner can
withdraw his interest from the firm without the consent of all partners.
strength of the organization; the financial resources, the skill and expertise, and reduce risk attached with operation of business.
Such firms are most suitable for comparatively small business such as mercantile houses and small manufacturing units, retail
and wholesale trade, professional services etc. in reality it has been observed that initially many organizations are started as
partnership firms and later, when it is economically viable and financially attractive for the investors, it is converted into a
company form of business organisation.
Directors. Even though the shareholders are the owners of the company, all of them cannot participate in the management
process.
11. Raising of Capital: A Joint Stock Company generally raises a large amount of capital through issue of shares to public
at large. Company can collect required finance through issue of different types of shares such as Equity Shares, Preference
Shares, and Debentures. Company can also collect deposits from public to meet the financial requirement.
Advantages of Joint Stock Company:
1. Limited Liability: The liability of members in a Joint Stock Company is limited to the extent of face value of shares
held by them. Such limited liability concept helps the company to raise huge capital by attracting a large number of small
investors to invest in the company.
The risk talking ability of company is more due to limited liability of its members and their personal properties are not at stake
in case of inability of company to meet its debt repayment.
2. Continuity of Existence: Company has a perpetual existence as company is an artificial person; created by law and
possesses independent legal status; and its survival is not affected by the death, insolvency etc. of its members. The stability of
company organization permits it to undertake projects of long duration, and also offers a great attraction to the creditors and
investors to put their resources in the business.
3. Benefits of Large Scale Operation: It is only the company form of organisation which can provide huge capital for
large scale operations and it further leads to increase in efficiency and reduction in the cost of operation through large scale
production. It further opens the scope for expansion of business.
4. Professional/Efficient Management: Due to complex nature of activities and operations and large volume of
business, the Company form of business requires professional managers at every level of organization to handle such
complexities. The company’s financial strength permits them or can afford to appoint such professional managers.
Professional managers are able to show better business results by adapting themselves to newer, better, unconventional, and
even more risky methods of organization and management. The dynamism and adventurism on the part of professional
managers is possible because they are trained that way and also because they do not have much financial stake in the company.
5. Social Benefit: A joint stock company provides many benefits to society such as it offers employment to a large
number of people; it facilitates promotion of various ancillary industries, trade and auxiliaries to trade. Sometimes donation
come in the form of money and various facilities from various industries for education, health, community service and also
renders help to charitable and social institutions.
6. Research and Development: Considering their specialization different companies company generally invests a lot of
money on research and development for designing and innovating new products for satisfying needs of people in a better ways;
for improving processes of production, for improving quality of product, and identify new ways of training its staff, etc.
7. Public Confidence: A company organization greatly enjoys the confidence and trust of public as the affairs of
company are open to public and not secrete. A company is under statutory obligation to make its activities and open for public
through accounts and annual reports. Progressive and enlightened managements even voluntarily disclose to the public its
activities in wider dimensions than what is required under the law. Such confidence of public helps in raising additional capital,
selling its products and undertaking growth and expansion programs.
Disadvantages of Joint Stock Company:
1. Formation is Complex: The formation of a company involves preparation of many documents (like Memorandum of
Association, Articles of Association and Prospectus) in order to ensure compliance with a number of legal formalities under
the companies Act of 1956 and compliance with several other Laws. Such compliance with many legal formalities make the
task of starting a company more complex compared to sole proprietorship or partnership business. These legal formalities are
not only time consuming but also costly and even it does not end with formation of a company, but extend to the operation
stage of business.
2. Control by a Group: Companies are controlled by a group of elected persons known as the Board of Directors.
Directors and paid officials are not as sincere and honest in managing company affairs as owners would be.
In practice it has been observed that company’s directors are not in a position to control the organizational activities properly,
may be due to lack of interest on the part of the shareholders who are widely dispersed; ignorance, indifference and lack of
proper and timely information about operation of the company. Thus, the democratic virtues of a company do not really exist
in practice.
3. Speculation on Company’s Shares: The value or price of a share is determined in terms of the dividend expected
and the reputation of the company and the shares of a company are bought and sold in the stock exchanges. These values of
the shares can be manipulated and there exists excessive speculation in the stock market about shares of the companies which
is regarded as a social evil.
4. Excessive Government Control: Smooth functioning of the companies is affected by heavy penalty imposed by the
Government for Non-compliance with the provisions of several Acts enacted by Government from time to time. A company
has to file regular returns and periodical statements of income as each and every activity of company is regulated by annoying
legal provisions. The result of all these is that either competent and dynamic entrepreneurs have to spend a lot of their precious
time in complying with theses legal formalities or they have to spend lot of money in creating a separate position or department
for this purpose.
5. Delay in Policy Decisions Making and Implementing: As per Companies Act of 1956 and many other Laws,
company has to fulfill certain procedural formalities before making any policy decision. These formalities consume more time
and, therefore, policy decisions may be delayed which many affect the performance of business. Decisions are not taken by
one person alone but through the committee of directors and it cause delays because of the time interval between meetings and
difficulty of getting requisite quorum. Implementation is also delayed because instructions are to pass through several levels in
the line of command from top to middle to operating management.
6. Social Abuses: Company operating as a large scale business organization possesses huge resources, which in turn
provides lot of power to them. Company holds power over certain community in terms of supply of required products and
services, providing employment to various sections of society etc. Any misuse of such power creates unhealthy conditions in
the society e.g. having monopoly of a particular business, industry or product; exploiting workers, consumers and investors;
influencing politicians and Government in getting their work done etc.
7. Conflict of Interest: Unlike the sole proprietorship or partnership where the interest of proprietor or partners is
dominant, a company organization displays a sense of conflicting interests among those who deal with it. The interests of
preference shareholders is for more reserves come in conflict with equity shareholders who are interested in more dividends
and interest of directors and managers in more remuneration and full control over company affairs. The continuous warfare
between different groups of people destroys the unity of purpose and makes difficult to realize organizational objectives.
8. Corruption of Political System: In many democratic countries of the world, it is found that a big company tries to
corrupt or destabilize political system to harvest short-term personal gains. This is done by making unofficial, illegal financial
contributions to political parties, supporting political candidates in elections and other similar practices.
Suitability of Company:
A joint stock company form of business organisation is suitable in certain situations where the volume of business is quite
large; where the area of operation is widespread; where the risk involved is heavy; where there is a need for huge financial
resources and manpower. It is also preferred when there is need for professional management and flexibility of operations. In
certain businesses like banking and insurance, business can only be undertaken by joint stock companies. The company
organization is most suitable is for larger businesses. For small business this form is too burdensome and may be too expensive.
The company form of business organization is found in large-sized manufacturing, trading, and service activities as such
organization need huge amount of capital outlay in fixed and other assets which can be collected by an entrepreneur by the
company form of organization. For example, large construction plants; fabricating plants and various trading enterprises like
big departmental and chain stores and services organizations like big transportation and engineering firms are also organized
in the form of companies.
FRANCHISING
Meaning:
Franchising is not a separate form of business organisation but it is the business arrangement and it may be a sole proprietorship
or partnership or company. Over the past few years franchise contract is becoming more and more popular. With the growth
of service sector the opportunities in India for franchising are going to be multiplied. As per the study by Anderson Consulting,
franchising inn India accounts for 4 per cent of the Nation Gross Domestic Product. In US the global franchise economy
accounts for 17 per cent of the world’s business. The franchising in India is growing in various sectors like, Food, Healthcare,
Education, and Entertainment etc. over and above the traditional franchising business like petrol, auto dealers and soft drink
bottles the rapid expanding industries for franchising is training, education, and recreation and leisure activities. The franchising
would be catalyst to give a forward push to entrepreneurship. The word franchising comes from the French word “franchir”
which means “to free”. It originally meant “to free from slavery”.
Today the franchise is an agreement between a buyer (franchisee) and a seller (franchisor).
“Franchising is the transfer of rights to sell a trademarked product or service through a system prescribed by a franchisor (seller
of right) who owns the trademark. Franchising is a business arrangement in which the owner of a trade mark, trade name, or
copy right has licensed others to use it in selling goods or services.
It can be sole proprietorship, partnership or company form. Franchise also means expanding the business in the new market by
transferring trademark and goodwill to franchisee by charging fees. In general it can be said that Franchise is a local
representative of any organization who markets and conducts the entire marketing activity under complete guideline and
support of franchisor in the area allotted to the franchisee. It is a kind of authorization granted to an individual or corporation
by a franchisor to sell its goods or services in a defined way. Franchise is a system of distribution through which the owner of
product approaches independent businessmen in selected territories, appoint them as sole franchisee for particular areas and
encourage them to distribute the product within the area assigned. The owner called as franchisor retains control over the
technique or style with which the product is merchandised. The franchisees are given certain areas and as per the contract the
franchisees are expected to promote the sale in a specific manner. The franchisor provides equipment, gives his brand name,
undertakes publicity, provide managerial and technical assistance. The franchisee has to adopt selling techniques and see that
maximum sale is promoted through his local network.
Characteristics of Good Franchise:
1. Consistency: The franchised business must lend itself to replication i.e. consistent in providing goods and services
similarly. It should offer the same goods or services in the same way by using the same financial, marketing and accounting
systems. This is not a matter of each outlet being broadly similar to every other but it should be as near as possible in terms of
identical offers made by them.
It should use the same brand, logo and image for all of its business outlets. Take McDonald for example, arguably the most
public face of franchising, not just in this country, but across the world.
2. Unique Offer: Unique offer is the main heart of all franchise business and franchisor’s marketing efforts. It assumes
an ideal, some special quality that marks out a product or service different from all the competition and the same cannot be
imitated. Such unique selling propositions must have the unique difference in relation to offers made by rivals. Often this
difference is expressed in branding in terms of bundle of qualities comprising name, logo, colour, reputation, recognition and
reputation that is the unique property of one franchisor and no any other franchisor. But behind the brand it delivers up to
customer expectation i.e. for a brand to have value it must be associated in the customer’s mind with quality, service, reliability
and predictability.
3. Ease of Operation: The operation of franchise business is simple and can be taught easily to franchisee. Every method
or skill taught by a franchise should be quite easy to learn. Though every reputable franchise offers training to new recruits, in
practice the quality and duration of the induction process vary quite widely, and franchisor should investigate how thoroughly
franchisee will be trained in the processes of running a new business. What franchising can do better than any other way of
running a business is to take people from a wide variety of backgrounds and with varying experience, skills and abilities and
train them to do something quite different from what they have done in the past.
4. Reward Based on Margin on Sales: The franchised outlet is like a hard-working business unit who work to support
demanding franchisor. Both the franchisee and the franchisor are interested in earning a share of the profits for their efforts.
This is because franchisee and franchisor put in their money; they applied themselves diligently during the training process;
and, most importantly, they continue to strive daily to make their franchise a success. The reward will be growing businesses
that are measurable in terms of Gross Margin on Sales. And after all franchisor and franchisor are in business to make money
through more margins on sales.
5. Risk Aversion: Many people think that to succeed as a franchisee, they need to be a gambler but it is not true.
Successful franchisees are risk averse. They are willing to take some risk but want that risk to be as small and controlled as
possible. Any business start-up involves some risk of failure, but a strong franchise with a proven track record of success will
minimize this risk. Successful franchisees do their homework, so they know what they’re getting into.
Advantages of Franchising:
1. Financial Gains/Assistance: Another source of income for the franchisor is created by Franchising. It is through payment
of franchise fees, royalty & levies in addition to the possibility of sourcing private label products to franchisees. It improve
cash flow, a higher return on investment and higher profits and provide other financial benefits that the franchisor enjoys
such as reduced operating, distribution and advertising costs.
The franchisor may also be able to help the new owner to secure the financial assistance necessary for running the operation.
In many cases it was observed that some franchisors have helped the franchisee to get started by lending money and not
requiring any repayment until the operation is running smoothly.
2. Operational Control: Compared to developing and owning locations and searching the kind of business at their own,
franchisor can have a smaller central organization. Franchisee work hard to bring in better organizational and monetary
results as franchisee is usually self motivated and he has invested much time and money in the business, which means.
Franchising ensures standardization of events/procedures, which reproduces effective quality control, consistency, better
quality and enhanced productivity levels. This also reflects on more satisfied customers and improved sales effectiveness.
If franchisor believes that it is critical for each unit’s success as well as that of the system as a whole that each unit follow
recommended marketing and operational guidelines, franchising provides one of the strongest methods of achieving that
objective.
3. Training and Guidance: The franchisor will usually provide both training and guidance to the franchisee and as a result,
the likelihood of success is much greater for national franchisees who have received this assistance.
4. Cost Effective Administration: The franchise business maintains a more cost effective labour force, reduction of turnover
of important staff and can make more effective recruitment with a smaller central organization.
5. Strategic: So far as the franchisor is concerned, franchising means multiplying the number of locations through other
people’s investment which help them in spreading risks. Through franchise the better opportunity could be focused with
changes in the market which leads to faster network expansion and reduced entry of competitors.
6. Ownership Mentality: Where the franchise agreement is long-term Franchisee will have an attitude of being a business
owner and is more likely to devote attention, capital and time, to grow the business, and follows the approved system and
willing to face from occasional business challenges.
7. Image: Considering other distribution approaches franchise systems generally have a superior image over both among
prospective owners and with the consuming public. This is because there is uniformity as to retail presentation, marketing
methodology, compliance with operational aspects, and one can see very precisely that these things are easier to achieve
within a franchise framework.
8. Brand-Name Appeal: Person who buys a well-known national franchise has a good chance to succeed as the franchisor’s
name is an earning card for the franchisee. This is because people are more aware of the product or service offered by a
national franchise and preferred it to those offered by outlets which are not known.
9. Franchisee Participation and Support: The well managed franchise model often incorporates valuable Franchisee input
and creative participation by Franchisees as all of the participants are part of a single franchise system with a common
identity. Franchisees are more likely to participate in initiatives for the proper operation of the entire enterprise; expansion;
sometimes producing new ideas. Franchisees also help in alerting the Franchisor to operational non-compliance problems
created by other Franchisees in the systems.
10. System-wide Marketing Support Paid by Franchisees: Franchisees are required to contribute to advertisements;
promotions; public Relations; participate in local marketing; supporting retail marketing and contributing in a national
marketing fund, as a part of franchise systems. Such an ability of franchise system to pool the advertising money produces
obvious competitive advantages which help in raising barriers to entry by potential competitors as well as in leveraging an
already leading position in the industry.
11. Reduce Trial and Error Period for Initiating and Operating Business: Franchising business arrangements help in
avoiding the unnecessary trial and error period in starting and operating a new business. Franchisee starts his business
operation by making agreement with franchisor and use the name and/or process of well established brands and image of
franchisor.
12. Verified Track Record: Franchisor has already proved the business as a successful operation.
It is not difficult to see how successful the operations have been when organization has been around for five to ten years in
business and has large number of units in operation. Franchisor has proved that the location and layout of the franchisees store,
the pricing policy, quality of goods and services, and the overall management system are successful.
Disadvantages of Franchising:
1. Franchise Fees/Higher Legal Expenses: The larger and successful franchisor, the franchisee needs to pay higher
franchise fees. Typically, franchise buyer pays an initial franchise fee, spends own money to build a store, buy the equipment
and for inventory, and then pays a continuously royalty based sales. The necessity of preparing franchising agreements;
preparation of related documents and agreements, and filing them in various authorities represents a significant expense,
although the year-to-year expenses are generally less than those initially incurred in setting up the structure and related
documents. Additional legal costs will be incurred if company form of business is used to get the advantage of a separate legal
entity is used for the franchising program.
2. Control Issues: As with dealerships, there may be quality control and related issues in franchise operations. To what
extent the franchisees follow the established standards in terms of product, service or process of operation remain a major
concern for franchisor. The franchisor generally exercises a fair amount of control over the operation in order to achieve a
degree of uniformity. If entrepreneur do not follow franchisor directions, they may not have their franchise license renewed
when the contract expires.
3. Business Relationship Issues: To some degree in the development and possible success of the franchise system
franchisees typically view themselves as partners with the franchisor. A Franchisor must be psychologically comfortable
working with Franchisees in terms of charting strategic directions, implementing marketing plans, etc. If properly managed, a
sense of team participation can benefit the entire system.
4. Potential for Loss of Freedom: When a Franchisor hunt for expansion through alternative channels of distribution
the act of awarding exclusive territories to franchisees may generate legal and other problems if enough care is not taken.
Appropriate provisions in the franchise agreement; proper education of franchisees, and management of expectations of
franchisees, can largely help in avoiding these issues.
5. Finding Qualified Franchisees: An important aspect is, since the franchise relationship is long term finding and
educating good franchisees is vital. The key qualification of the ideal franchisee combines entrepreneurial energy with the
willingness to follow systems of franchisor and act as a team player.
Q: Discuss the different legal framework that should be known and understand by an entrepreneur.
LEGAL FRAMEWORK
An entrepreneur should be aware of various legal aspects for setting up and running of a small business. The knowledge
about the legal framework helps an entrepreneur in running business successfully. Some of the legal considerations are as
follows:
1. Intellectual Property: Any resource which gives a trade a commercial advantage is called Intellectual Property. The
resources may be a formula, data, compounds, new processes, compiled information, list of customers etc. The Intellectual
Property laws in India have been implemented following WTO’s agreement on Trade Related Aspects of Intellectual
Property Rights (TRIPS).
The Intellectual Property laws cover the following:
A. Trademark: A trademark is a distinguishing word, figure, symbol, design, numeral or a combination of these that
identify particular goods or services. The current trade Mark Act, 1999, which replaced the Trade Mark Act, 1958 has been
developed in light of TRIPS obligations. The trademark has to be registered with a Trade mark Registry, working under the
Registrar of Trade Marks. The head office of the Trade mark Registry is at Mumbai and its branches are at Delhi, Kolkata,
Chennai and Ahmadabad. The trademark can be filed for registration with the Trade mark Registry. Prior use of trademark is
not required for filing an application. Before applying for registration of a trademark, an applicant can go for a paid search at
the registrar’s office to browse through their records to check out whether or not this particular trademark has been registered
earlier.
The trademark gives the proprietor the exclusive right to use the trademark in relation to the goods or services for which it
was registered. Trademarks can also be transferred with or without transmitting the goodwill of the business. The trademarks
can be established in the market through brand building activities.
B. Copyright: The copyright laws protect the legal rights of a person for his or her work of writing or authorship. This
law prevents others from reproducing the work in any other way. The intellectual property under copy right include:
Literary work (books, articles, manuscripts etc.)
Dramatic work (drama, dance choreography, costumes etc.)
Musical work (lyrics, music, graphical notations etc.) Artistic
work (drawing, painting, sculpture, photographs etc.)
Cinematographic work (recoding, sound tracks, sound effects etc.)
Computer work (programmes, tables, databases etc.)
C. Patents: A patent gives protection to the inventor of a new product/ process/ design to solely use the copying/
selling/ using of the invention for a limited period of time. This right acts as an incentive for the inventors who have worked
hard and created something innovative. The term ‘invention’ is defined as ‘a new product involving an innovative step and
having industrial application’. In India, the rights of patents are granted to the person who first applies.
Anything, for which a patent is desired, should be:
New: patents are not granted for things already well known and well established.
Useful: inventions should be beneficial for people and should be capable of industrial applications.
2. Licensing: Licensing may be defined as a contractual agreement between two parties where one party having some
proprietary rights agrees to transfer its rights to another party by charging some kind of fee or royalty in a proper mode.
Licensing has acquired great importance in today’s global world. There are many examples where a company owning the
intellectual property of a product, manufactures it in its country and gives license to other businessmen in other countries to
manufacture the same product.
3. Contract: A contract is a written document that is enforceable legally. Generally an entrepreneur starting a business
gets into discussions with landlord, suppliers, service providers, buyers and sellers, government authorities, etc. After
finalisation of the discussions, contacts will take place which binds the two parties legally. Broadly, a contract document will
contain the following things:
• Name of parties involved in the contract and their roles.
• Detailed description of transaction taking place between the two parties.
• Specification of contract value in terms of price and charges.
• Signature of competent persons from each of the organization who are party to the contract.
• Obtain Certificate of Incorporation from ROC. If the registrar is satisfied that all the requirements have been complied
with by the companies, it will register the company and issue a Certificate of Incorporation of the company. The date
mentioned in the certificate is the date of incorporation of the company.
• Under Section 149(7) of the Companies Act, a private company can commence business right from the date of its
incorporation.
Procedure for Registration of a Public Limited Company
A Public Limited Company, in addition to the steps followed by a Private Limited Company has to obtain a certificate of
Commencement of Business before they can commence the business.
To obtain Commencement of Business Certificate after incorporation of the company the public company has to:-
• File a declaration of compliance with the provisions of Section 149(2)(b) of the Act in e Form 20 and attach the
statement in lieu of the prospectus (schedule III)
OR
• File a declaration of compliance with the provisions of Section 149 (1)(a),(b),(c) of the Act in eForm 19 and attach
the prospectus (Schedule II) to it.
Section 149 of the Act, explains the Restrictions on the commencement of Business:-
Where a company having a share capital has issued a prospectus inviting the public to subscribe for its shares, the company
shall not commence any business or exercise any borrowing powers, unless -
(a) shares held subject to the payment of the whole amount thereof in cash have been allotted to an amount not less in the whole
than the minimum subscription;
(b) every director of the company has paid to the company, on each of the shares taken or contracted to be taken by him and
for which he is liable to pay in cash, a proportion equal to the proportion payable on application and allotment on the shares
offered for public subscription;
(c) no money is, or may become, liable to be repaid to applicants for any shares or debentures which have been offered for
public subscription by reason of any failure to apply for, or to obtain, permission for the shares or debentures to be dealt in
on any recognized stock exchange.
149(2)(b):- Where a company having a share capital has not issued a prospectus inviting the public to subscribe for its shares
the company shall not commence any business or exercise any borrowing powers, unless every director of the company has
paid to the company, on each of the shares taken or contracted to be taken by him and for which he is liable to pay in cash, a
proportion equal to the proportion payable on application and allotment on the shares payable in cash.
Procedure for Registration of a Partnership Firm
• The law relating to a partnership firm is contained in the Indian Partnership Act, 1932.
• Under Section 58 of the Act, a firm may be registered at any time ( not merely at the time of its formation but
subsequently also ) by filing an application with the Registrar of Firms of the area in which any place of business of
the firm is situated or proposed to be situated.
o Application shall contain:-
name of the firm place or principal place of
business names of any other places where the firm carries on
business.
date on which each partner joined the firm
name in full and permanent address of partners.
duration of the firm
o Application shall be signed and verified by all the partners or their duly authorized agents. o
Application shall be accompanied by prescribed fee as well as the following documents:
Prescribed Registration Form for Incorporation of a Company. (Form No. 1 and Specimen of
a. Form No. II :- For change of principle place of business & change in the name of the firm.
c. Form No. IV :- For change of name of the partners & permanent address of the partners.
d. Form No. V :- For change of constitution of forms & addition or retirement of partner.
f. Form No. VII :- For minor partner attains the age of majority.
• Partnership Act, 1932 does not provide for compulsory registration of firms. It is optional for partners to set the firm
registered and there are no penalties for non-registration.
However, Section 69 of the Act which deals with the effects of non-registration denies certain rights to an unregistered
firm. Under the Act :- o A partner of an unregistered firm cannot file a suit in any court against the firm or other
partners for the enforcement of any right arising from a contract or right conferred by the Partnership Act unless the
firm is registered and the person suing is or has been shown in the Register of Firms as a partner in the firm.
o No suits to enforce a right arising from a contract shall be instituted in any Court by or on behalf of a firm
against any third party unless the firm is registered and the persons suing are or have been shown in the
Register of Firms as partners in the firm.
o An unregistered firm or any of its partners cannot claim a set off (i.e. mutual adjustment of debts owned by
the disputant parties to one another) or other proceedings in a dispute with a third party.
Hence, every firm finds it advisable to get itself registered sooner or later.
• However, non-registration of a Partnership firm shall not affect:- o The rights of third parties to sue the firm
and/or its partners.
o The firms or partners in the firms which have no place of business in the territories to which this Act extends,
or whose places of business in the said territories are situated in areas to which the act does not apply.
o any suit or claim or set-off not exceeding one hundred rupees in value which, in the Presidency-towns, is not
of a kind specified in Section 19 of the Presidency Small Cause Courts Act, 1882 (15 of 1882), or outside the
Presidency- towns, is not of a kind specified in the Second Schedule to the Provincial small Cause Courts
Act, 1887 (9 of 1887), to any proceeding in execution or other proceeding incidental to or arising from any
such suit or claim.
o the enforcement of any right to sue for the dissolution of a firm or for accounts of a dissolved firm, or any
right or power to realise the property of a dissolved firm.
o the powers of an official assignee, receiver or Court under the Presidency-towns Insolvency Act, 1909 (3 of
1909), or the Provincial Insolvency Act, 1920 (5 of 1920), to realise the property of an insolvent partner.
• Rectification of mistakes (Section 64 of the Act) o The Registrar shall have power at all times to rectify any mistake
in order to bring the entry in the Register of Firms relating to any firm into conformity with the documents relating to
that firm filed under this Act.
o On application made by all the parties who have signed any document relating to a firm filed under this Act,
the Registrar may rectify any mistake in such document or in the record or note thereof made in the Register
of Firms.
• Inspection of Register and filed documents (Section 66 of the Act:) o The Register of Firms shall be open to inspection
by any person on payment of such fee as may be prescribed.
o All statements, notices and intimations filed under this Act shall be open to inspection, subject to such
conditions and on payment of such fee as may be prescribed.
• Grant of copies (Section 67 of the Act)
The Registrar shall on application furnish to any person, an payment of such fee as may be prescribed, a copy, certified
under his hand, of any entry or portion thereof in the Register of Firms.
Procedure for Registration of a Cooperative Society under a State Act
• Prescribed application for registration duly filled in shall be made to the Registrar of Cooperative societies.
• the application shall be accompanied by four copies of the proposed Bye-laws of the society;
• Where all the applicants are individuals, the number of applicants shall not be less than ten;
• the application shall be signed by every one of such applicants if the applicants are individuals;
• if the applicant is a society, by a member duly authorised by such society;
The relevant application forms can be obtained from the nearest Office of Registrar of Cooperatives.
o In case the members are Cooperative Societies, by duly authorised representatives on behalf of at least five
such societies as are not registered in the same state;
o In case the members are other Multi-State Cooperative Societies and other Cooperative Societies, by duly
authorised representatives of each of such societies; However, not less than two of the co-operative societies
referred to in this clause, shall be such as are not registered in the same State
o If the members are cooperative societies or multi-state Cooperative societies and individuals, by at least (i)
fifty persons, being individuals from each of the two states or more and; (ii) one Cooperative society each
from two states or more or one Multi-state Cooperative society.
• The application shall be accompanied by:- o four copies of the proposed Bye-laws.of the Multistate cooperative
society.,duly signed by each of the persons who sign the application.
o Name of the proposed multi-state cooperative society. o Head Quarters and address to be registered.
o a list of persons who have contributed to the share capital, together with the amount contributed by each of
them, and the admission fee paid by them.
o Area of operation. o Main objectives
o a certificate from the Bank or banks stating the credit balance in favour of the proposed multistate cooperative
society.
o a scheme showing the details explaining how the working of the multi-State co-operative society will be
economically sound and the registration of such multi-State co-operative society will be beneficial for social
and economic betterment of its members through self-help and mutual aid in accordance with the cooperative
principles.
o certified copy of the resolution of the promoters which shall specify the name and address of one of the
applicants to whom the Central Registrar may address correspondence under the rules before registration and
dispatch or hand over registration documents.
The relevant application forms can be obtained from the nearest Office of Registrar of Cooperatives
IPO
Definition: Initial public offering is the process by which a private company can go public by sale of its stocks to general
public. It could be a new, young company or an old company which decides to be listed on an exchange and hence goes public.
Companies can raise equity capital with the help of an IPO by issuing new shares to the public or the existing shareholders can
sell their shares to the public without raising any fresh capital.
Advantages of an IPO for the Company
The IPO is an exciting time for a company. It means it has become successful enough to require much more capital to continue
to grow.
It's often the only way for the company to get enough cash to fund a massive expansion. For the owners, it's finally time to cash
in on all their hard work. They usually award themselves a significant percentage of the stock. They stand to make millions the
day it goes public.
The IPO allows the company to attract top talent because it can offer stock options. It can pay the executives little wages up
front. It promises they can cash out later with the IPO.
Disadvantages of an IPO to the Company
The IPO process requires a lot of work. It can distract the company leaders from their business. That can hurt profits. They also
must hire an investment bank, such as Goldman Sachs or Morgan Stanley. They help the company go through the complexities
of the process. These banks are expensive.
Second, the business owners may not be able to take many shares for themselves. Instead, their original investors might require
them to put all the money back into the enterprise.
Even if they take the shares, they make not be able to sell them for years. They could hurt the stock price if they start selling
large blocks. Investors would see it as a lack of confidence on their parts.
Third, they could lose ownership control of their business. A Board of Directors could even fire them.
Fourth, a public company faces intense scrutiny from regulators. They include the Securities and Exchange Commission and
the Sarbanes-Oxley Act. Many details of the company's business and its owners become public. That could give valuable
information to competitors.