A STUDY ON PUBLIC AWARENESS AND PREFERENCES

OF TRADITIONAL MEDICINES

BY

G.VAISHALI (18MBA152)
P. DHANAPAL (18MBA163)

S.SIVASHINI (18MBA172)

UNDER THE GUIDANCE OF

Dr. S. JAI SANKAR

Associate Professor

A PROJECT REPORT

Submitted

In partial fulfilment of requirement for the award of degree

MASTER OF BUSINESS ADMINISTRATION

Kumaraguru college of technology,

(An autonomous institution affiliated to Anna university – Chennai)

Coimbatore- 641049

April 2019
 BONAFIDECERTIFICATE

Certified that this project report titled “A STUDY ON PUBLIC AWARENESS AND
PREFERENCES OF TRADITIONAL MEDICINES” is for course completion of Research
Methodology, P17BACP201 is the bonafide work of G.VAISHALI , P.DHANAPAL ,
S.SIVASHINI who carried out the project
undermysupervision.Certifiedfurther,thattothebestofmyknowledgethework
reportedhereindoes not formpartofany otherprojectreport ordissertationonthebasis
ofwhichadegreeorawardwasconferredonanearlieroccasiononthisoranyother candidate.

Faculty guide Head of the Department

Dr. S. JAI SANKAR Dr. Nedunchezhain V. R

Associate Professor KCTBS

KCTBS

Hard and Soft copy Submittedfor theProject Viva-Voce examinationheld on

________________

Internal Examiner External Examiner

(Signature with date) (Signature with date)

1
 DECLARATION

I,herebydeclarethatthisResearch projectreportentitledas,“A STUDY ON PUBLIC

AWARENESS AND PREFERENCES OF TRADITIONAL
MEDICINES.”hasbeenundertakenfor academicpurpose for the course
submittedtoAnnaUniversityinpartialfulfilmentofrequirementforthe
awardofdegreeofMasterofBusinessAdministration.Theprojectreportistherecordof
theoriginalworkdonebymeundertheguidanceofDr.JAI SANKAR, a s s i s t a n t p r o f e s s o r
KCT-BSduringthe academic year 2019.

I, also declare hereby, that the information given in this report is correct to the best of my
Knowledge and behalf.

Place:Coimbatore NameandSignature

Date:

2
 ACKNOWLEDGEMENT

I express my sincere and heart-felt gratitude the Management of KCT Business

School, for their prime guidance.

I express my thanks to Dr. Nedunchezhain V. R, Head of the department, KCTBS

for implementing this project and providing under the supervision in its execution. I am

indebted to my Institution and my faculty members without whom this project would have been

a distant reality.

I also would like to give my sincere thanks to my Project guide Dr. S. JAI SANKAR,

associate professor for giving me support and guidance for this project from inception to

closure.

3
 ABSTRACT

To evaluate the satisfaction, concerns, and preference for Traditional Indian Medicine (TIM)
drugs among general public with acute bronchiolitis, assess the agreement between satisfaction
and preference, and explore the factors associated with satisfaction. Across-sectional study was
conducted in Coimbatore at Saravanampatti area by structured questionnaire interviews. The
characteristics of general public satisfaction with and preference for TIM drugs were collected
and analyzed by using SPSS test. The agreement of satisfaction and preference was assessed
by well framed hypothesis. A total of 120 respondents were enrolled in the study.Moderate
agreement between satisfaction and preference was shown.

INDEX

4
 S. Table of Contents Page Number
No

ABSTRACT

I INTRODUCTION

1.1 ABOUT THE STUDY

2. STATEMENT OF THE PROBLEM

3. NEED FOR THE STUDY

4. OBJECTIVES OF STUDY

5. SCOPE OF STUDY

6. LIMITATIONS

II REVIEW OF LITERATURE

III RESEARCH METHODOLOGY

3.1 INTRODUCTION

3.2RESEARCH DESIGN

3.3PRIMARY DATA

3.5 SAMPLING METHOD

3.6 TOOLS FOR DATA COLLECTION

3.7 PERIOD OF THE STUDY

3.8 RELIABILITY OF DATA

3.9 TOOLS FOR ANALYSIS

IV DEMOGRAPHIC PROFILING

V FINDINGS AND SUGGESTION

VI CONCLUSION

ANNEXURE

BIBLIOGRAPHY

5
1. INTRODUCTION

Traditional medicine is the ancient and culture–bound medical practice which existed in
human societies before the application of modern science to health. The practice of traditional
medicine varies widely, in keeping with the societal and cultural heritage of different countries.
Every human community responds to the challenge of maintaining health and treating diseases by
developing a medical system. Thus, traditional medicine has been practised to some degree in all
cultures.

Traditional medicine refers to the knowledge, skills and practices based on the theories,
beliefs and experiences indigenous to different cultures, used in the maintenance of health and in
the prevention, diagnosis, improvement or treatment of physical and mental illness.

Traditional medicine (TM) is being used more frequently all over the world. However most
often these are choices made by the patient. Integrating TM into mainstream health care would
require research to understand the efficacy, safety, and mechanism of action of TM systems.

After the introduction of modern medicine into the Region, traditional medicine was
usually rejected by the formal medical service system. Recently, however, attitudes towards
traditional medicine have changed. Traditional medicine is now widely used in the Region and
practiced side by side with modern medicine in most countries. Many traditional remedies and
therapies have transcended their original culture and become “complementary/alternative”
medicine in other countries.

Traditional medicine has been gradually forced underground in many societies due to
pressure from missionaries and governments who perceived such practices as witchcraft. Contrary
to those beliefs, however, traditional medicine has proven to be quite effective in treating both
chronic diseases and psychological problems, especially those associated with stress, which
frequently stem from social alienation, anxiety or loss of self-esteem. Examples of diseases
influenced by stress are certain types of ulcers, skin problems and bronchial disorders.

Modern medicine developed very quickly and made major contributions to disease control
in the past century. Interestingly, despite a rapid growth in knowledge and techniques in modern
medicine, the end of the last century also saw a dramatically increased interest in traditional

6
medicine. The increasing public demand for its use has led to considerable interest among policy–
makers, health administrators and medical doctors on the possibilities of bringing traditional and
modern medicine together. The practice of traditional medicine is mainly based on conventional
use and personal experience. The value of traditional medicine (as well as many modern medical
treatments) has not been fully tested by using modern scientific means. Extensive accounts of use
and experiences from generation to generation provide some evidence of the effectiveness of
traditional medicine. However, research is needed to provide additional evidence of its safety and
effectiveness.

A home remedy (sometimes also referred to as a granny cure) is a treatment to cure

a disease or ailment that employs certain spices, vegetables, or other common items. Home
remedies may or may not have medicinal properties that treat or cure the disease or ailment in
question, as they are typically passed along by laypersons. Many are merely used as a result
of tradition or habit or because they are effective in inducing the placebo effect.

One of the more popular examples of a home remedy is the use of chicken soup to
treat respiratory infections such as a cold or mild flu. Other examples of home remedies
include duct tape to help with setting broken bones; and duct tape or superglue to treat plantar
warts; and Kogelmogel to treat sore throat. In earlier times, mothers were entrusted with all but
serious remedies. Historic cookbooks are frequently full of remedies for dyspepsia, fevers, and
female complaints. Components of the aloe vera plant are used to treat skin disorders. Many
European liqueurs or digestifs were originally sold as medicinal remedies. In Chinese folk
medicine, medicinal congees (long-cooked rice soups with herbs), foods, and soups are part of
treatment practices.

Various common health problems that are cured by traditional problems :

The various health problems that are cured by traditional problems are the
following.

7
Holy Basil/Tulsi

Holy basil plant is native to the Indian subcontinent and has a place within the home of every
Hindu. Tulasi used for herbal tea and one of the most herb of Ayurveda and traditional medicine.

8
Carom/Ajwain

Ajwain originated in India and the leaves are used for Pakora and Paratha. Trachyspermumammi
used in traditional Ayurvedic medicine for stomach disorders.

Aloe Vera/Ghritkumari

Aloe Vera has number of medicinal uses, mostly found in beverages, cosmetics and lotion. The
species is also popular as a house plant and grown as an ornamental plant.

9
Cordifolia/Giloy

Tinosporacordifolia is a climbing plant, also known as Guduchi. Giloy is one of the most divine
herb of India and a must use Indian medicine without causing any harmful effects

2. STATEMENT OF PROBLEM :

Usage of traditional medicines are slowly fading due to the increased usage and
preference western/modern medicines which is known for its adverse side effects such as
dermatitis, headache and insomnia.

3. NEEDS FOR THE STUDY :

During the past periods the emergence of modern medicines are rapidly growing in the
economy, this has become the only remedy in the minds of general public for all kind of health
issues

Nobody cares about the side effects of the modern medicines which they are consuming
for many health issues.

10
 To overcome this problem this study has been undergone to know whether the people are
aware of the traditional medicines and their effects and also to make them use to the forgone
traditional medicines.

4. OBJECTIVES OF STUDY:
 To identify awareness and preferences of traditional medicines among general public
 To identify the reasons for not preferring traditional medicines
 To suggest suitable measures to encourage the usage of traditional medicines

6. SCOPE OF STUDY :
The scope of the study is to know if the traditional medicines are aware by the customers and are
they preferring the traditional medicines for curing the common health problems.

7. LIMITATIONS :
Due to the available time constrains the geographical region taken for survey was at saravanampatti
- Coimbatore thus making it a limitation.

11
II REVIEW OF LITERATURE
Various TCAM modalities that were used by the Malaysian population were identified and
categorized. Biological-based therapies, which included herbal therapy, were most commonly
used for health problems (88.9%) and for health maintenance (87.3%). Under this category,
herb-based application/herb-based beauty product/herb-based hygiene product group was most
commonly used for health issues (23.6%) while pure herbs were the ones most commonly used
for health maintenance (29.6%). There was no significant difference across all groups in the
usage of biological-based therapies for health issues.

The results showed a high level of satisfaction with TM services, with more than 90 % of
respondents reporting improved health status given the use of TM. Indicators for preference of
TM over modern medicine are a longer distance to health station; being in an ethnic minority;
being female; and having had higher service satisfaction. Although we did not have a
comparison group, the high level of satisfaction with TM services is likely the result of a project
targeting community health workers and the public regarding TM education and access
promotion. Indeed, the community health workers are credited with relaying the information
about TM more than any other sources. This suggests the importance of community health
workers and community health centers in the promotion of TM use.

School of Medicine and Pharmacy, Vietnam National University, Hanoi, Vietnam.)

Many herbal remedies found their from china into the Japanese system of traditional healing. Herbs
native to japan were classified in the first pharmacopoeia of Japanese traditional medicine in the
ninth century (Saito, 2000)

Ayurveda is a medical system primarily practiced in India that has been known for nearly 5000
years. It includes diet and herbal remedies, while emphasizing the body, mind and spirit in disease
prevention and treatment ( Morgan, 2002).

12
Traditional medicine practice (TMP) within Aboriginal Australia encompasses a holistic
worldview which reflects that of the World Health Organizations definition of health, which is
one of ‘physical, mental and social wellbeing and not merely the absence of disease or infirmity’.
This worldview recognizes good health as a complex system involving interconnectedness with
the land, recognition of spirit and ancestry, and social, mental, physical and emotional wellbeing
both of the individual and the community. Indigenous Australians view ill health as the result of
one of three causes – a natural physical cause, a spirit causing harm, or sickness due to sorcery.
The impact of colonization and the subsequent displacement and disconnection of people both
from their traditional lands and later from their traditional families has been significant in its
subsequent effect in the use of traditional practices including traditional medicine.

Natural compounds have been used in skin wound care for many years due to their therapeutic
activities, including anti-inflammatory, antimicrobial, and cell-stimulating properties. The
clinical efficacy of these compounds has been investigated through in vitro and in vivo trials
using both animal models and humans. Besides the important progress regarding the
development of novel extraction methods, purification procedures, quality control assessment,
and treatment protocols, the exact mechanisms of action, side effects, and safety of these
compounds need further research.

Acupuncture, acupressure, and cupping could be efficacious in treating the pain and disability
associated with CNP or CLBP in the immediate term. Gua sha, tai chi, qigong, and Chinese
manipulation showed fair effects, but we were unable to draw any definite conclusions, and
further research is still needed. The efficacy of tuina and moxibustion is unknown because no
direct evidence was obtained. These TCM modalities are relatively safe.

Since the beginning of human civilization, medical plants have been used by mankind for its
therapeutic value. Nature has been a source of medical agents for thousands of years and an
impressive number of modern drugs have been isolated from natural sources. Many of these
isolations were based on the uses of the agents in traditional medicines. The plant based,
traditional based system continues to play an essential role in health care, with about 80% of the

13
worlds inhabitants relying mainly on traditional medicines for their primary health care (Owolabi
2007)

Out of 57 traditional medicine prescriptions used in Myanmar that were studied and analyzed,
three prescriptions proved to be effective in treating hypertension, diabetes and strokes. The
handbook for traditional medicine practitioners will be prepared in both English and Myanmar,
and is expected to be put to effective use in the future.

Traditional herbal medicine could be described as “herbs, herbal materials, herbal preparations
and finished herbal products whose content includes active ingredients parts of plants, or other
plant materials, or combinations”. Herbal medicines can be in the form of liquids, powder,
capsules, tablets or ointments. Some are pre-packaged while others are prepared when needed
and are used not only to cure illness but to maintain or boost one’s health (WHO, 2002). In
Africa, reliance on herbal medicines is relatively high and the global use of herbal medicine is
growing. Most pregnant women believe that these medicines are ‘natural’ and ‘safe’ compared to
modern drugs. Besides, traditional medicine is believed to treat medical problems and improve
health status during pregnancy, birth and postpartum care in many rural areas (Khadivzadeh and
Ghabel, 2012).

Erhun, Agbani and Adesanya, (2004) opted that many pregnant women that are involved in such
practice acquire the knowledge from relatives, neighbors, friends, traditional medicine dealers
and sometimes media (Shah, 2004). The situation is predominant due to the limited antenatal
health delivery centers and defective functional health institutions (Rohra, 2008); poor medical
services and attitude of medical staff; lack of professional control of pharmaceutical products
(Abrahams and Jewkes, 2002) as well as high illiteracy level and cost of synthetic malaria
medicine over traditional orthodox ones (Dossou-Yov, 2001).

14
Nauclealatifolia is a straggling evergreen, multistemmed shrub or small tree which is native to
tropical Africa and Asia. The fruits serve as a key source of food for the baboons,
livestock,reptives birds and man. It is called “African quinine” in northern Nigeria. The Fulanis
in Nigeria use the leaf extract to regularly deworm animals (Adebowale, 1993). Parts of the plant
are commonly prescribed traditionally as a remedy for diabetes mellitus. The plant is also used in
the treatment of ailments like malaria(Kokwaro, 1976), gastrointestinal tract disorders
(Maduabunyi, 1995), sleeping sickness(Kerharo,1994), prolong menstral flow( Elujoba,
1995),hypertension(Akabue and Mittal, 1982) and as a chewing stick(Asubiojo et al., 1982)

The International Classification of Diseases (ICD) provides alphanumeric codes that have a
longstanding place in the annals of contemporary medicine for epidemiology, health
management, and clinical diagnoses from patient encounters to death certificates. This system is
maintained by the World Health Organization (WHO). Traditional medicine (TM) has historical
usage patterns established by treating people through the centuries but has never before been
included in the ICD code set. The inclusion of traditional Asian medicine in the International
Family of Classifications is a new venture and scheduled to be included in the ICD-11 revision
of the codes. This may enable the comparison of diagnostic, clinical outcome, and
epidemiological information across medical systems.

(William Morris, PhD, DAOM, is president at AOMA Graduate School of Integrative Medicine)

In Cameroon the advent of economic crisis in the late 1980 has created a shift towards
consumption of medicinal plant as an increasing practice in herbal medicine. In order to integrate
TM into the national healthcare system of Cameroon the WHO in collaboration with the
Cameroon Government has put in place strategic route map for TM integration by 2012
(Burkhill, 2000; Ngadjui et al., 2000). The limited scientific evidence about TM/CAM's safety
and efficacy as well as other considerations make it important for governments to step into the
TM practice, research and development within the frame work of integration into the primary,
communal and the national health care system in Cameroon (Noumi, 1984, CIFOR,
2005; Nkongmeneck et al., 2007).

15
n the rural areas of Cameroon, one sometimes travels for several days before finding the nearest
dispensary and pharmacy or health clinic for consultation. In addition to loosing working days,
transport fares the high cost of medicine must also be taken into consideration. In the past few
years, Cameroon joined most of the developing countries in recognising that they do not have the
means to provide comprehensive health care like some industrialised countries, and have started
taking more interest in promoting the use of traditional remedies (Duncan 1989; Sunderland et
al., 2002; Jiofack et al., 2007).

16
III RESEARCH METHODOLOGY:

3.1 INTRODUCTION:
To study thePublic Awareness And Preferences Of Traditional Medicines For Curing Common
Health Problems , several relevant journals were selected and review of literature was made.
With reference to these concepts a questionnaire was made and data was collected with the help
of it. Examining the past records , problems with traditional medicines and review of similar
problems, we find all the possible factors and list them down. These data will be validated with
several tests and the case analysis report gives a detailed study.
3.2 RESEARCH DESIGN:
The research design comprises of consideration of the following
Means of Obtaining Information:
Data are collected by direct surveys from customers
Time available for research:
90 days
Accuracy and validity of Data:
The data collected from the questionnaire will be accuracy and validity.
Collecting the data:

The data was collected using questionnaire. The survey is based on preference given to
traditional medicines over western medicines. Both open ended and close ended questions

were included in the questionnaire to get answers of the objectives laid down in the study.

3.3 PRIMARY DATA:

The present study is based on primary data which was collected using questionnaire
method.

3.4 SAMPLING METHOD:

Our target population is people from Saravanampatti area in Coimbatore. We do
Convenient sampling. Convenience sampling (also known as availability sampling) is
a specific type of nonprobability sampling method that relies on data collection from
population members who are conveniently available to participate in study.
Size of the sample : 159

17
3.5TOOLS OF DATA COLLECTION

Tools of data collection

Questionnaire

Questionnaire

 Responses can be analyzed with quantitative methods by assigning numerical

values to Likert scales
 Results are generally easier than qualitative techniques to analyze
 Pre-test & Post-test can be compared and analyzed.

Documents and Records

 Consists of examining existing data in the form of databases, reports, records.

 This is an inexpensive way to gather information but may result in an incomplete
data source.

3.6 PERIOD OF THE STUDY

The whole study needs time in getting the real time responses and correlating them to
precisely pointing out the problem so the total period we have taken for this study is 90
days

Reliability

Case Processing Summary

N %

Valid 159 100.0

Cases Excludeda 0 .0

Total 159 100.0

18
a. Listwise deletion based on all variables in the
procedure.

Reliability Statistics

Cronbach's Alpha N of Items

.785 13

3.7 TOOLS FOR ANALYSIS

Tools are a series of charts, maps, and diagrams designed to collect, interpret, and
present data for preference of traditional medicines. The traditional medicines data
obtained from the survey and statistics are interpreted using various analytical tools
such as follows

 Correlation
 Anova
 T-test
 Descriptive analysis

19
IV. DEMOGRAPHIC PROFILING

This chapter deals with the analysis of demographics profile of respondents, exploring the study
constructs and exploring the domains which were taken for the study using statistical tools. The
analysis is done for the awareness of traditional medicines at saravanampatti in Coimbatore.

4.1 Demographic profiling:

With the help of percentage analysis , demographic variables are identified in percent. The
demographic variables are gender, education , occupation , usage of traditional medicine , period
of using traditional medicine , satisfaction of traditional medicine , type of traditional medicine ,
difficulty of using traditional medicine and preference of traditional medicine.

Classification of respondents based on Gender

The classification of respondents based on Gender, the gender is classified as Male and
Female respondents.

Gender No of Respondents
Male 57
Female 102

No of Respondents

37% male
female
63%

INTERPRETATION

Based on the above table and chart it is significantly shown that female
respondents for the study were 67% and male respondents were 37%.

20
Classification of respondents based on educational qualification

The classification of respondents based on Ug , Pg , Diploma.

Educational qualification

Under graduate 79
Post graduate 61
Diploma 19

Educational
qualification
80

60

40

20

Under graduate Post graduate Diploma

INTERPRETATION

The respondents having qualified with under graduation are more in our study with 80 out of 162
respondents and the post graduate respondents are 62 in number and diploma candidates are 20
members.

21
Classification of respondents based on occupation

The classification of respondents based on business , employed , home maker.

Occupation
Business 20
Employed 72
Home maker 70

Occupation

72
70

20

BUSINESS EMPLOYED HOME MAKER

INTERPRETATION
In our study of research more of employed people are involved with a number of
72 and home makers involved with a out of 70 and business persons are 20 in number.

22
Classification of respondents based on usage of traditional medicine

The classification of respondents based on yes or no.

Have you used traditional medicine

YES 52
NO 107

Have you used

traditional medicine

34%
YES
NO
66%

INTERPRETATION

Based on the above data 66% of the total respondents have not used traditional
medicine only 34 have used the traditional medicine.

23
Classification of respondents based on period in usage of traditional medicine

The classification of respondents based on less than 1 year , 1 to 3 years , more than 3
years , more than 5 years.

Period of using Traditional Medicine

Never 107
Less than 1 year 10
1 to 3 years 17
More than 3 years 15
More than 5 years 13

Period of using
traditional medicine

107

10 17 15 13

NEVER LESS THAN 1 TO 3 MORE MORE

1 YEAR YEARS THAN 3 THAN 5
YEARS YEARS

INTERPRETATION
In the above chart the usage of traditional amongst the respondents are high
between 1 to 3 years, and also next high between 3 to 5 years.

24
Classification of respondents based on satisfaction of traditional medicine

The classification of respondents based on yes or no.

Are you satisfied with Traditional medicine

YES 50
NO 5

Are you satisfied with

Traditional medicine

9%

YES
NO
91%

INTERPRETATION
Out of the respondents who using traditional medicines 91% are satisfied with
traditional and remaining 9% are not satisfied with that.

25
Classification of respondents based on types of traditional medicine

The classification of respondents based on traditional medicines , allopathy , homeopathy.

Type of Medicine you use

Traditional 55
Allopathy 90
Homeopathy 17

Type of Medicine you

use

10%
34% Traditional
Allopathy
Homeopathy
56%

INTERPRETATION
From the above chart we could find that 56% of the respondents are using
allopathy, 34% are using traditional and 10% are using homeopathy.

Classification of respondents based on difficulty in usage of traditional medicine

26
 The classification of respondents based on takes long time for curing , difficult to prepare ,
unavailable in stores , not knowing to prepare.

Difficulty in usage of Traditional Medicine

Takes long time for curing 30
Difficult to prepare 25
Unavailability in stores 50
Not knowing how to prepare 57

Difficulty in usage of
Traditional Medicine
57
50

30
25

INTERPRETATION
These are various difficulties faced by the respondents in usage of traditional
medicine. 35% of the respondents are not aware of how to prepare and 31% thinks that it takes
long time for curing.

27
Classification of respondents based on usage of traditional medicines for common health
problems

The classification of respondents based on cough , cold , fever , headache , stoach ache
skin problem hair fall.

Your usage of traditional medicines for common health problems

Cold 20%
Cough 12%
Fever 8%
Headache 4%
Stomachache 6%
Skin roblem 2%
Hair fall 3%

Your usage of
traditional medicines
for common health
problems
Cold

7% Cough
0%
19% Fever
46% Headache
Stomachache
28%
Skin roblem
Hair fall

INTERPRETATION
The respondents who are using traditional medicines are using it more for cold
36%, cough 22% , stomachache 15% etc.

28
Classification of respondents based on preference of traditional medicines

The classification of respondents based on easy to prepare , affordable , less side affects ,
effective in curing , availability of ingridients.

Preference towards traditional medicines

Easy to prepare 32
Affordable 30
Less side effects 25
Effective in curing 55
Availability of ingredients 20

Preferance towards
traditional medicines

20

55
PREFERENCE TOWARDS
25
TRADITIONAL MEDICINES
30

32

0 10 20 30 40 50 60

Availability of ingredients Effective in curing

Less side effects Affordable
Easy to prepare

INTERPRETATION
From the above data it Is clear that because of effective curing and easy preparation the
traditional medicines are preferred.

29
CORRELATION :

 Testing for correlation between the age and the preference of traditional medicines.
 In order to study whether the causes have any significant impact on the preference of
traditional medicine correlation test was carried out age as “Independent variable” and the
preference of traditional medicine as dependent variable.

Correlation
Correlations
traditiona age group
l

Pearson
1 .763**
Correlation
Tradition
al Sig. (-tailed) .000

N 159 159
Pearson
.763** 1
Correlation
age group
Sig. (2-tailed) .000

N 159 159

**. Correlation is significant at the 0.01 level (2-

tailed).

INTERPRETATION :
Correlation values are taken between age group and preference of traditional medicine.
The value of correlation between age group and the preference of traditional medicines is 0.763.
The value is greater than 0.5 and positively correlated.

30
 Correlations

dont prefer tm difficult to

prepare

Pearson Correlation 1 .611**

dont prefer tm Sig. (2-tailed) .398

N 159 159
Pearson Correlation .611** 1

difficult to prepare Sig. (2-tailed) .398

N 159 159

INTERPRETATION:
The correlation is taken between the data of people who don’t prefer traditional medicine and the
data of difficulty in preparing traditional medicines .these two data highly correlate with each
other
REGRESSION

Variables Entered/Removeda

Model Variables Variables Method

Entered Removed

body pain,
stomachache,
cough, hairfall,
1 . Enter
skin problem,
fever,
headache, coldb

a. Dependent Variable: traditional

b. All requested variables entered.

Model Summary

Model R R Square Adjusted R Std. Error of the

Square Estimate

1 .519 .502 .639 .073

a. Predictors: (Constant), body pain, stomachache, cough, hairfall, skin

problem, fever, headache, cold

31
INTERPRETATION
The regression test is conducted having the preference to the
traditional medicines as dependent variable and the common health issues like
cough, cold, headache, fever, body pain, stomachache, hair fall as independent
variable. The result shows as there is significant difference among the dependent
and independent variable.

ONE WAY ANOVA

ANOVA
Traditional

Sum of df Mean F Sig.

Squares Square

Between
82.817 4 20.704 47.120 .000
Groups
Within Groups 24.167 55 .439
Total 106.983 59

Descriptives
Traditional

32
 N Mean Std. Std. 95% Confidence Minimum Maximum
Deviation Error Interval for Mean

Lower Upper
Bound Bound

strongly
18 3.25 1.389 .491 2.09 4.41 2 5
disagree
disagree 23 2.00 .000 .000 2.00 2.00 2 2
neutral 15 3.00 1.414 .632 1.24 4.76 2 5
agree 32 4.33 .492 .142 4.02 4.65 4 5
strongly
22 5.00 .000 .000 5.00 5.00 5 5
agree
Total 159 3.82 1.347 .174 3.47 4.16 2 5

INTERPRETATION :
The values are taken between age group and preference of traditional medicine. The
value of anova between age group and the preference of traditional medicines is 47.120.

T test
H0 : There is no significance difference between preference of traditional medicine
and the gender of the individual.
Ha : There is significance difference between preference of traditional medicine
and the gender of the individual.

Group Statistics
sex N Mean Std. Std. Error
Deviation Mean

Tradition male 73 4.16 1.241 .223

al female 76 3.45 1.378 .256

33
 Independent Samples Test
Levene's t-test for Equality of Means
Test for
Equality of
Variances

F Sig. t df Sig. Mean Std. Error 95%

(2- Differenc Differenc Confidence
tailed e e Interval of
) the
Difference

Lowe Uppe
r r

Equal
variance 3.58 .006 2.10
58 .039 .713 .338 .036 1.390
s 8 3 9
traditiona assumed
l Equal
variance 2.10 56.33
.040 .713 .339 .033 1.393
s not 1 5
assumed

INTERPRETATION :
The co efficient value (0.05) is less than the critical value 0.05. So we reject
the null hypothesis.

V. FINDINGS
In this research the following findings are interpreted according to the test we have
conducted.

 Correlation values are taken between age group and preference of traditional
medicine. The value of correlation between age group and the preference of
34
 traditional medicines is 0.763. The value is greater than 0.5 and positively
correlated.
 The values are taken between age group and preference of traditional medicine. The
value of anova between age group and the preference of traditional medicines is
47.120.
 The co efficient value (0.05) is less than the critical value 0.05. So we reject the
null hypothesis.
 Based on the demographic analysis and chart it is significantly shown that female
respondents for the study were 67% and male respondents were 37%.
 The respondents having qualified with under graduation are more in our study with
80 out of 162 respondents and the post graduate respondents are 62 in number and
diploma candidates are 20 members.
 In our study of research more of employed people are involved with a number of
72 and home makers involved with a out of 70 and business persons are 20 in
number.
 66% of the total respondents have not used traditional medicine only 34 have used
the traditional medicine.
 The usage of traditional amongst the respondents are high between 1 to 3 years,
and also next high between 3 to 5 years.
 Out of the respondents who using traditional medicines 91% are satisfied with
traditional and remaining 9% are not satisfied with that.
 We could find that 56% of the respondents are using allopathy, 34% are using
traditional and 10% are using homeopathy.
 These are various difficulties faced by the respondents in usage of traditional
medicine. 35% of the respondents are not aware of how to prepare and 31% thinks
that it takes long time for curing.
 The respondents who are using traditional medicines are using it more for cold
36%, cough 22% , stomachache 15% etc.
 It Is clear that because of effective curing and easy preparation the traditional
medicines are preferred.

35
 SUGGESTION

Some exploratory studies should be initiated to identify various plant species that have
some medicinal bearings with the native medicine man being as active collaborator.

Systematically study of the tribal methods of extraction and application while comparing
them with established systems so as to improve these native techniques and technology.

It is essential to recognize the natural right of tribal in the growing, extraction, processing,
semi- processing and their application either in raw or processed form in the treatment of
various disease.

Some people may or may not the value and uses or how to prepare the traditional
medicines , in such case some advertisements or guest lecture can be given to the people.

And also can be given the remedial measures and ingredients or preparation details
regarding the traditional medicine.

CONCLUSION
The usage of traditional medicine has been faded these days. This data is been collected on
based on primary data by collecting the samples from questionnaire. The questionnaire are
designed in a way to collect the data of about the advantages of traditional medicines , the usage
of traditional medicines for curing common health problems , limitations of traditional medicines
and the preferences of traditional medicines over allopathy and homeopathy.

The classical civilization of India developed a host of therapeutic methods for treatment of

36
diseases. Some of the methods had no scientific base but few of them are so effective and fruitful
that they could sustain their utility for nearly three millennia in India right up to the present time.

The entire Indian traditional therapeutic methods of treatment was a combination of two
sets of approaches one being cosmic, mystic, magico - religious and the other positive, rational
and based on empiricism. Both the approaches could well hold sway over the population over the
years down to the present day on account of having authentic positive value-oriented outcome that
could be felt and imbibed by the suffering masses.

Finally it can be concluded that medicinal plants are one of the chief components of our
natural resources which comprise of nearly 2000 species of higher plants and are considered to
have medicinal properties.

The plants having such an economic bearing and found growing in tribal habitat should be
reserved for the collection, processing and marketing by the tribal exclusively as it constitute the
native resource on which the indigenous man has the intellectual property right.

ANNEXURE

A study on Public awareness on usage of traditional medicines

over modern medicines

37
 Preference towards traditional medicines 1 2 3 4 5

Easy to prepare

Affordable

Less side effects

Effective in curing diseases

Availability of ingredients

Your usage of traditional medicines for common health problems

Cold

Cough

Headache

Stomach ache

Fever

Skin problem

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 Hair fall

Body pain

Kindly rate the below statement on the following scale.

5: Strongly agree 4:Agree 3: neutral 2: Disagree 1: Strongly disagree

The table below please rate, how much you agree with, on the scale of 1-5 where

5: Strongly agree 4:Agree 3: neutral 2: Disagree 1: Strongly disagree

Difficulty in the usage of traditional medicines 5 4 3 2 1

Takes long time for curing

Difficult to prepare

Unavailability in stores

Not knowing how to prepare

Rate these parameters on the scale of 1-5 where

5: Strongly agree 4: Agree 3: neutral 2: Disagree 1: Strongly disagree

Type of medicines you use 5 4 3 2 1

Traditional

Allopathy

Homeopathy

Demographic

Gender: Male /Female

39
Age:

 31 to 35
 36 to 40
 41 to 45
 46 to 50
 51 to 55

Educational Qualification:

 Under-graduate
 Post-graduated
 Diploma

Occupation:

 Business
 Homemaker
 Employed
 Student
 other

1. How long you are using traditional medicines?

a. never
b. less than one year
c. 1 to 3 year
d. More than 3 year
e. More than 5 years

2. Are you satisfied with traditional medicines?

a. Highly satisfied
b. satisfied

40
 c. neutral
d. dissatisfied
e. highly dissatisfied

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