BUSINESS PLAN Format

Section 1 MARKETING PLAN

1.1 What is the product?
EXECUTIVE SUMMARY 1.2 How does it compare in quality and price with its
competitors?
OVERVIEW OF THE BUSINESS 1.3 Where will be the business be located?
1. Brief Description of the Project 1.4 What geographical areas will be covered by the
2. Brief Profile of the Entrepreneur project?
3. Project’s Contributions to the Economy 1.5 Within the market area, to whom will the business
4. Vision Mission Statement sell its products?
5. Goals and Objectives 1.6 Is it possible to estimate how much of the product is
currently being sold?
Section I MARKETING PLAN 1.7 What share or percent of this market can be
1.1 Description of the Product captured by the business?
1.2 Comparison of the Product with Its Competitors 1.8 What is the selling price of the product?
1.3 Location 1.9 How much of the product will be sold?
1.4 Market Area 1.10 What promotional measures will be used to sell
1.5 Main Customers the product?
1.6 Total Demand 1.11 What marketing strategy is needed to ensure that
1.7 Market Share sales forecasts are achieved?
1.8 Selling Price 1.12 How much do you need to promote and distribute
1.9 Sales Forecast your product?
1.10 Promotional Measures
1.11 Marketing Strategy Section 2 PRODUCTION PLAN
1.12 Marketing Budget 2.1 What is the production process?
2.2 What buildings and machinery (fixed assets) are
Section 2 PRODUCTION PLAN needed and what will be their cost?
2.1 Production Process 2.3 What is the useful life of the building and
2.2 Fixed Capital machinery?
2.3 Life of Fixed Capital 2.4 How will maintenance be done and are spare parts
2.4 Maintenance and Repairs available locally?
2.5 Sources of Equipment 2.5 When and where can the machinery be obtained?
2.6 Planned Capacity 2.6 How much capacity will be used?
2.7 Future Capacity 2.7 What are the plans for using spare capacity?
2.8 Terms and Conditions of Purchase of Equipment 2.8 When and how will the machinery be paid for?
2.9 Factory Location and Layout 2.9 Where will the factory be located and how will the
2.10 Raw Materials factory be arranged?
2.11 Cost of Raw Materials 2.10 How much raw materials are required?
2.12 Raw Materials Availability 2.11 How much will the raw materials cost?
2.13 Labour 2.14 Cost of Labour 2.12 What are the sources of raw materials? Are they
2.15 Labour Availability available throughout the year?
2.16 Labour Productivity 2.13 How many direct and indirect labour are needed
2.17 Factory Overhead Expenses and what skills should they have?
2.18 Production Cost 2.14 What will be the cost of labour?
2.15 Are workers available throughout the year? If not,
GUIDE QUESTIONS: what effect will this have on production?
2.16 How will the workers be motivated?
1. What is the nature of the project? 2.17 What factory overhead expenses are involved?
2. What are the entrepreneur’s competencies and 2.18 What is the production cost per unit?
qualifications?
3. What are the project’s contributions to the local and
national economy?
 Profile/Description of the Project: natural resources and the hospitality of the people. The
beautiful atmosphere and one of the best sunrises one
MM Seaffod Market and Restaurant is
could ever see at the shoreline fronting the Cancabatok
primarily a restaurant with an add-on service of being a
Bay. Being the capital, it enjoys the benefits of having a
functions and events facility.
central business district and the autonomy of a local
The concept of the restaurant is a government along with the benefits of revenues from
combination of the modern, nature-inspired open house taxes and other income-generating programs the city
2-storey building with an ample parking area that is could extend. However, the restaurant will be located in
convertible into a function area and can accommodate Sta. Rita, Samar for a more nature-inspired motif and to
150 seated guests with the addition of the latest try away from the busy city.
amenities and facilities like a function area at the second
b. SWOT Analysis
floor that can seat 250 persons at maximum and a fully-
Strengths
furnished restaurant offering the freshest and most
palatable seafood array.
The only restaurant in the crossroads of
The place offers a different ambience Leyte and Samar that focuses on seafood and offers a
with the touch of urban living and nature nourishment comprehensive range of such dishes as well as fresh
through its bamboo and Nipa inspired main building. marine and vegetable produce.
The parking area has a garden landscape enveloping the
side and rear portions of the lawn. - A restaurant that will have a mini-
market in the foyer where guests
The main building houses the restaurant can buy fresh marine and vegetable
at the ground floor with a maximum capacity of 150 produce to bring to their homes or
guests and the upper floor is an extra seating/dining area for arriving diners to instruct the
for guests and is also convertible into functions/events attendants on the type of cooking
facility for large parties, events and other assemblies of they wish to be done for the fresh
sort with a maximum capacity of 250 guests. product.
Mission
- The love for food of the Filipinos
To offer and provide our customers with will be carried in the menu with a
the best food in Region 8, friendly atmosphere and wide range of products as well as
relaxing setting to enjoy and try away from the busy services.
city.
- It will be a restaurant that will be
Vision
using state-of-the-art facilities.
As a provider in the year 2016, it will be
the best place for dining and party specialists with the - It will be a mini-market/restaurant
vision of providing excellent service and customer that will have competitive prices.
satisfaction.
- Ample parking space provided for
Company Tagline
the guest with security guards on
All is yours to conquer and try and we will duty.
never fail you...
- Its location will be an advantage
since it will be located at the
MARKETING PLAN picturesque Samar-side of the San
a. Description
Juanico Bridge.
The market of this feasibility study will
be in Tacloban City. - Transportation from the
establishment back to the city will
Tacloban City, the capital of Leyte, is be provided for with our in-house
tagged as the “City by the Bay”. By this alone, it service vehicle.
emphasizes they “bay” which is abounding with fresh
 - Location of business is away from - Problems like “red tide and
the hassle environment of the pollution” usually are a
central business district. consideration in inventory
purchasing and stocking.

Weaknesses
- Economic atrocities of the country.
- Location is far from the central
business district.

- Most of the population does not

have its own transportation services.

- Easting seafood nowadays is a

luxury because of the high prices it
is connected with.

Opportunity

- The additional employment it could

bring to those in need of jobs.

- Food will always be a necessity and

the love for food will always be in
the culture of the Filipinos.

- The outlook of opening the region to

the rest of the nation will be an
opportunity since more and more
visitors will be coming and the
demand for dining will also
increase.

- This will also be a way for the

government to promote the region
through its marine resources, as it
will pave way for tourism rise.

Threats

- The increase of inflation rate due to

poor economic conditions will be a
threat to the company and would
entail setbacks in the business
operations in the form of higher
operating expenses.

- The practicality in the spending

habits of the population.

- Samar is not yet developed and

open to trade commercialization.