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Basics of Content Writing

The very basics things to know about online content creation and marketing and also how to use SEO to optimize your content online. Learn more at https://www.unschool.in/course/mkt-content-writing

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568 views6 pages

Basics of Content Writing

The very basics things to know about online content creation and marketing and also how to use SEO to optimize your content online. Learn more at https://www.unschool.in/course/mkt-content-writing

Uploaded by

Un School
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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CONTENT WRITING AND CREATION

WHAT AND WHY


WHAT AND WHY

WHAT IS CONTENT WRITING ?


▸ The process of creating consumable material for Websites, Social Media
Campaigns and Emailers and other sources.

▸ Content writing and Content creation have a significantly big difference


between them.

▸ Writing content for blogs, website information, sales copies, e-books,


podcasts, social media descriptions come under content writing.

▸ Content writing focuses on the textual representation of ideas.

▸ There are various styles, voices, formats, and figures of speech that can
influence content writing.

▸ We will try to understand what makes a good content writer and how to
write good content with relevance to the subject at hand.
WHAT AND WHY

WHAT IS CONTENT CREATION


▸ The process of generating content for any platform in various formats such as
text, image, video, graphics etc.

▸ Content creation essentially means ideating and visualising content in various


contexts.

▸ Be it a creative Instagram photo, a youtube video or a Facebook post, all these


come under the umbrella of content creation.

▸ Content creation involves more thinking and being innovative with the
campaigns you decide to run for various platforms.

▸ And obviously every piece of content created requires a certain amount of


content writing.

▸ What is a campaign? A set of content with a common theme/idea generated


for specific audience(college students, teenagers , entrepreneurs…).
WHAT AND WHY

WHAT A CONTENT WRITER/CREATOR NEEDS TO KNOW (BASICS)


▸ Coming up with intuitive and creative ideas.

▸ A good command over the language of interest.

▸ Writing in a format that inspires and influences the consumer.

▸ Relevance of content to the target audience and business.

▸ Content writing formats for specific platforms.

▸ SEO (Search Engine Optimisation) techniques.

▸ What will sell and what will not.

▸ Diversification of content

▸ You will learn a ton more in the coming lessons…..


WHAT AND WHY

WHY IS CONTENT WRITING/CREATION IMPORTANT

▸ Your content is what bridges the gap between a sale and a visit.

▸ A content writer is basically the face of the business.

▸ The content you create/write is the first mode of communication between the
business and the consumer.

▸ Great content will instil a need in the consumer for the service/product being
offered.

▸ Tag lines are the best examples of great content.

▸ L’Oréal Shampoo - Because You’re Worth it

▸ Clinic Plus - Strong and Long

▸ Clever use of words can make or break an organisation.


WHAT AND WHY

SEE YOU IN
THE NEXT LESSON
ON NEUROMARKETING

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